The Fashademix Podcast – Details, episodes & analysis

TW: Racism/Antisemitism 

Ohhhh are you guys in for treat today! The segment you never knew you needed has accidentally been born - Opinions with PETE (sounds better than it reads haha). Pete joins the girls for one of this weeks hot debate topics!

In this episode the girls talk about the latest bra trends, the impact of shock factor fashion and Ye West and Adidas (yes, the subject of Sophie's PHD) getting their boobs cast by artist Lydia Reeves for M&S.

Let us know your thoughts about this podcast by getting in touch via our Instagram & TikTok: @fashademix
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Don't forget to rate and suscribe wherever you get your podcasts.

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Follow us on Instagram and Twitter: @fashademix

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Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Arrowsmith-Carter is a senior lecturer in fashion marketing as well as assistant course leader in the school on business and Law. Prior to Working in academic for 6 years Laura worked on large scale customer facing fashion campaigns with editorial in advertorial features in publications such as Vogue, Elle, The Telegraph and Woman and Home. Laura is also a freelance fashion writer with a research interest in ethical marketing.

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations.

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts

Today we talk to the wonderful Jenna Robinson about her time on Married At First Sight, her love for Cow Birmingham and how she is re-educating people on Veganism one step at a time. 

Let us know your thoughts about this podcast by getting in touch via our Instagram & TikTok: @fashademix
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Don't forget to rate and suscribe wherever you get your podcasts.

--------

Follow us on Instagram and Twitter: @fashademix

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Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Arrowsmith-Carter is a senior lecturer in fashion marketing as well as assistant course leader in the school on business and Law. Prior to Working in academic for 6 years Laura worked on large scale customer facing fashion campaigns with editorial in advertorial features in publications such as Vogue, Elle, The Telegraph and Woman and Home. Laura is also a freelance fashion writer with a research interest in ethical marketing.

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations.

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts

Mrs Carter has some news for you! She is about to embark on an epic new chapter as a Senior Lecturer in Fashion Marketing at University of Northampton. Join us for our celebrations and a good old chat with Tilly Young, a PLT student ambassador that tells us about her amazing role, how the brand is utilising micro influence and it's new second hand app! 

This weeks in the know talks all things Christmas, cost of living, designer stationary and praise for brands that are designing niche collections for menopause and individuals with Breast cancer. Big kudos from the Fashademix!

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Don't forget to rate and suscribe wherever you get your podcasts.

--------

Follow us on Instagram and Twitter: @fashademix

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Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Carter, now a Senior Lecturer in Fashion Marketing, has previously taught on the same Fashion Business course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability.

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations.

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com

This week the girls are back with more industry news. A big shout out from Team Fashademix to Sam Preston our amazing guest as we talk careers, children, styling and a mutual angst for Philip Green. An accidental theme of diversity in fashion in this week's in the know as the girls celebrate age and race in the fashion industry. And like to know bigs up the selling app Vinted. What's going on with Sophie, this week she's buying from Vinted and starting to fall for the Kim K trap. Is there any going back!!! Also a surprise announcement slipped out in the like to know at the end pf the episode where Laura reveals a big secret. More on that and celebrations next week.

Don't forget to rate and suscribe wherever you get your podcasts. 

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Follow us on Instagram: @fashademix and Twitter: @fashademix 

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Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Carter has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. 

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. 

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com

Say what Ms Carter?! - with Special Guest Lindi Explode Social Media

After a longgggg ass break the girls are back by demand. Laura is now a married woman and is damn lucky to share the same surname as Beyoncé, while Sophie's surname is that of a garden centre. The girls are back and catching up on the the cost of living crisis. Did we hear Sophie say she was being more sustainable???
And they welcome their first guest back Lindi from Explode PR, who is such a girl boss and literally blew our brains with her social media knowledge.

Don't forget to rate and suscribe wherever you get your podcasts. 

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Follow us on Instagram: @fashademix and Twitter: @fashademix 

Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Carter has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. 

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. 

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com

Sensationalisation! - with Special Guest Laura Martin

This week, Laura and Sophie discuss Amazon’s Try Before You Buy fashion line and whether it will help or hurt with debt, and which shops are the quickest at getting your refund money back to you. They also discuss Google launching a research tool to help brands understand their environmental impact, Eleanor Antoniou going a year without fast fashion, and Tesco’s covid themed christmas advert.

They’re joined by fashion editor-writer-stylist-consultant, all around multi-hyphenate, Laura Martin! They discuss whether magazines will make a comeback, their Instagram aesthetics, and Kate Moss. They recap Laura’s rise from fashion product development, to magazines like Elle, to working on the radio, and they also discuss Laura’s breast cancer - working through it, whether it changed her style, keeping her hair, and the power of positivity!

The girls use this week’s Like To Know to tell their families what they want for Christmas. They discuss sticking to Christmas lists, the best presents they’ve received, practical gifts, and the incredible longevity of GHD hair straighteners! They also debate whether the best gift you can give this Christmas is buying homeless people lunch in New Street station through the charity Midland Langar Seva, or rating the Fashademix five stars on iTunes and leaving a lovely message!

Don’t forget to rate and subscribe wherever you get your podcasts.

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Follow us on Instagram: @fashademix and Twitter: @fashademix

Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.  

Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability. 

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. 

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com

Watermelon Sugar Cry - with Special Guests Elizabeth and Judith from efitter

This week, Laura and Sophie discuss Harry Styles, his gender neutral beauty line Pleasing, and Sophie tells the unbelievable story of when she met him in London. They also discuss M&S allowing their staff to state their pronouns on their name badges, BoohooMAN’s augmented reality campaign Hack Friday, and whether or not you should be allowed to contact your boss outside of working hours.

Then they’re joined by Elizabeth and Judith from efitter. They discuss starting their business out of the frustrations un-uniform clothing sizes, the impersonal experience of shopping, and how clothing often doesn’t take into culture into account. They also talk about their future, how they can continue to help their consumers, their podcast The FIT, and which retailers they think need to improve their sizing!

For their Like to Know, the girls praise the classic supermarket brand George at Asda. From selling fast fashion companies, brands that grow with their consumers, and the convenience of being able to buy a Missguided dress while you do your weekly food shop! 

Don’t forget to rate and subscribe wherever you get your podcasts.

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Follow us on Instagram: @fashademix and Twitter: @fashademix

Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.  

Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability. 

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. 

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com

No Chin Cuffs, Hun - with Special Guest Lucianne Tonti

This week, Laura and Sophie start off with a discussion about Angelina Jolie’s hair extensions and chin cuffs and whether the trend will catch on. They also touch on Fendi collaborating with Skims, IKEA taking over the Topshop space on Oxford Street, the reaction to the latest John Lewis advert, and Coca Cola being one of the world’s biggest plastic polluters. 

They’re joined by the wonderful Lucianne Tonti, a sustainable fashion researcher and writer, and their first Australian guest! They talk about Lucianne’s made-to-order company Prelude, how Covid has affected how we think about and shop for fashion, and Lucianne’s hopes for the future of the industry. Her book Sundressed will be out next year!

And in the new tradition of having different Like To Knows, Laura promotes the long hot water bottle company Yuyu, which has been by her side for over nine years. Sophie talks about Francesca Amber’s podcast Law of Attraction Changed My Life and how it's helping her practise gratitude, and also murder podcasts! 

Don’t forget to rate and subscribe wherever you get your podcasts.

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Follow us on Instagram: @fashademix and Twitter: @fashademix

Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.  

Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability. 

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. 

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com

Prada or Nada - with Special Guest Alexandra Powley

This week Laura and Sophie kick things off with an in depth discussion about the Met Gala - Kim Kardashian, memes, protests, outfit choices, and more! They also discuss Liberty Poole, In The Style, and relatable influencers, then debate the pros and cons of LVMH’s aim to hire 25,000 young people. 

They’re joined by luxury fashion consultant Alexandra Powley (alexandra_iancovici), who started as a receptionist at Holt Renfrew in Canada before working her way up companies like Bergdorf Goodman, Selfridges and Prada. They discuss the hard work involved in a dream job, how to align yourself with a brand’s ethics, and whether the luxury industry can be inclusive and exclusive at the same time. 

The girls have individual Like To Knows this week - Sophie professes her love for Everything5Pounds.com and the joys of finding brands on a bargain, while Laura goes more upmarket to promote The NAP Co and their incredibly comfortable bras. High-end or low-end, let us know where you stand!

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Follow us on Instagram: @fashademix and Twitter: @fashademix

Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.  

Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability. 

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. 

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com

To Fur or Not To Fur - with Special Guests Dani and Shannon from Hissy Fit
 
Laura and the newlywed Sophie are back for Season 2! After a brief catch up from their summer break, they discuss the latest fashion news, including Molly Mae becoming the creative director of PrettyLittleThing; Furmark, a certification program that ensures fur meets recognised welfare and sustainability standards; and disability inclusion within the fashion industry. 

They’re also joined by Owner/Director Dani and Creative Marketing Assistant Shannon (@mca.shannon) from the Birmingham based clothing company Hissy Fit. They discuss founding the brand, expanding their range from rave and festival wear to more casual clothes, and how TikTok was the best thing that happened to the company - @hissyfitclothing.

This week’s like to know takes a look at Superdry partnering with Oxfam for an in-store give back scheme. They discuss H&M and IKEA’s buy back initiatives, and how more brands could focus on recycling and sustainability. Let us know your experiences of taking part in SecondHand September! 

Superdry Partnership: https://www.theindustry.fashion/superdry-partners-with-oxfam-for-in-store-give-back-scheme/

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Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix

Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.  

Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability. 

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. 

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com