Masters of Marketing – Details, episodes & analysis

Kushlani De Silva, a fractional CMO, discusses her role in providing strategic marketing input and support to organizations in the tech industry.

She shares her experience in building marketing teams and highlights the challenges of working with small marketing teams or one-person marketing teams.

Kushlani emphasizes the importance of having dedicated resources for different marketing functions and the need to change the perception of marketing within organizations.

She also provides insights into the recruitment process for marketing roles.

Mike Begg, CEO and co-founder of the digital marketing agency AMZ Advisers, joins us in this episode of Masters of Marketing to discuss how brands can scale up their sales on Amazon. With the majority of product searches now starting on Amazon, it’s a no-brainer for growing brands to invest into the platform. Mike shares valuable insights into how you can maximize visibility and drive organic sales on Amazon using SEO, content optimization and advertising. He also fills us in on the most common mistakes to avoid on Amazon, from not investing enough in the platform to not playing defensive advertising. If you’re looking to increase your visibility, avoid missing opportunities for growth, and prevent competitors from stealing your market share – tune in now! Connect with Mike on LinkedIn: https://www.linkedin.com/in/mbegg/ Check out the AMZ Advisers website: http://amzadvisers.com/

"So if the role of marketing is to create value for the organization and you want to put your money into the biggest lever that you can pull to drive value, then you've got to create credibility within the organization that it will do that." In this episode, we delve into the world of marketing effectiveness with special guest Nick Milne, CEO of Go Ignite Consulting.

In his talk with our CMO Andy Culligan, Nick explains the need for marketing to demonstrate its value and credibility within the organization, offering insight into the strategic mindset required for success.

Get ready to revolutionize your approach to marketing effectiveness and unlock the secrets to driving impactful results in today's dynamic landscape!

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>> Connect with Nick on LinkedIn

>> Find out more about Go Ignite Consulting

"Email's been dying since the 90s. And let's say, what, 25, 30 years later, it's still there. It's still alive." Dive into the world of email marketing ✉️ with our latest podcast episode featuring Samar Owais, founder of Emails Done Right.

Discover Samar's journey from battling burnout to mastering the art of crafting compelling email journeys for big players like Marriott and MetLife.

Explore the role of AI in email marketing, learn from Samar's early mistakes, and gain fresh insights into challenging the status quo.

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>> Connect with Samar on LinkedIn

>> Find out more about Emails Done Right

Spoiler: It's definitely worth listening to this episode.

Not only for Andy's explanation of why his face currently looks the way it does - but also for our guest today, Anna Albinsson.

She recently took on her new role as the CMO at Avoki.

Anna's worked as a leader in various commercial roles over the past 15 years with a core focus on data and analytics. She's been focused on transforming brands and integrating companies after acquisitions. Amongst other things, Anna's been the CEO of Whisper Group, a global CMO at Dun & Bradstreet, and has traveled around Europe lecturing on how companies can be data driven.

In today's interview with Andy, Anna explains how to build an IT company by merging three companies into one.

Sounds like a lot of fun... right?

But: Just listen for yourself - you'll love it.

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>> Connect with Anna on LinkedIn

>> Find out more about Avoki

In this special episode, we're breaking new ground with not one, but two remarkable guests joining us for the first time on our podcast. We're thrilled to introduce you to Shannon Deep and Kevan Lee, both Co-Founders of the innovative Bonfire, a company that helps organizations ignite their brands with the power of storytelling.

Shannon and Kevan bring a wealth of experience and expertise to the table, particularly within the text-based and B2B sectors. They have a rich background with a focus on storytelling and marketing, having worked as marketing leaders at companies such as Buffer or Oyster.

Join us as we dive into their journey, from the inception of Bonfire to their approach in shaping the future of marketing through creativity, storytelling, and a passion for empowering businesses. Get ready for insights, inspiration, and invaluable strategies from two trailblazers in the industry.

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>> Connect with Shannon or Kevan on LinkedIn

>> Find out more about Bonfire

Mastering Customer Marketing: The intricate dance of managing relationships with large accounts

🎙️ Dive deep into the world of enterprise learning management systems with our latest podcast episode featuring Shannon Howard, Director of Customer & Content Marketing at Intellum. In this insightful conversation, Shannon shares her experiences in the realm of customer marketing, particularly within the dynamic landscape of mega-corporations like Meta and X.

🌐 Learn how Intellum powers learning for organizations of all sizes, including giants like Meta and X, shaping customer education programs from the ground up.

🤝 Shannon sheds light on the unique challenges and opportunities of customer marketing across diverse business units within massive enterprises.

🚀 Uncover the secrets behind organizing buyer summits and events within colossal organizations, as Shannon explains the importance of finding champions within customer organizations and creating opportunities to showcase the value of Intellum's platform.

🔍 Get an exclusive peek into the strategic approach of harnessing the voice of the customer, with Shannon outlining her team's focus on creating impactful content, customer stories, and case studies. Learn how they leverage these assets across marketing campaigns and sales outreach to let customers speak for the brand.

Tune in now to gain valuable insights and elevate your customer marketing game! 🚀

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>> Connect with Shannon on LinkedIn

>> Find out more about Intellum

In this episode, we'll dive deep into the dynamic world of conversion optimization with Talia Wolf, CEO & Founder of Getuplift.

Discover the game-changing strategy of Emotional Targeting, a unique approach that revolutionizes B2B marketing. Talia shares insights into crafting customer-first experiences, going beyond conventional optimization methods.

Delve into the psychology behind decision-making and learn how understanding emotional intent transforms not just your website but your entire funnel - and gain invaluable perspectives on A/B testing pitfalls, debunking best practices, and the fundamental importance of meaningful customer research.

Tune in for a treasure trove of practical advice and elevate your marketing game with Talia's expertise!

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Connect with Talia on LinkedIn

Check out Getuplift's website here

Join us in our latest podcast episode as we unravel the secrets of strategic marketing with Margaret Kelsey, a leading expert in guiding B2B startups. Margaret's journey from OpenView to advising founders and heads of marketing has yielded invaluable strategies for success. Explore how startups can navigate crucial growth phases, craft tailored marketing approaches, and align internal values with their brand's external image. Margaret's expertise shines as she unveils the balance between creativity and strategy that fuels startup triumphs in today's competitive landscape. Tune in for a concise yet impactful conversation on Spotify and YouTube. Elevate your marketing game with Margaret's actionable insights! 🚀🎧

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👉 Connect with Margaret on LinkedIn 👉 Find out more about TatCo here

🎙️ Unlocking the Power of Fractional Leadership in Marketing: Insights with Juliana Méndez

In this episode of This Is Your Captain Speaking, join us as we explore the world of fractional CMOs and leaders with the exceptional Juliana Méndez. Delve into Juliana's journey, uncovering how she transitioned from a consultant to a fractional leader, seeking more impactful, long-term projects while steering clear of full-time commitments.

Discover the critical differences between consultancy and fractional leadership, as Juliana emphasizes the necessity for deeper involvement and tangible results. Gain insights into her accelerated learning across 40+ teams, understanding the need for speed and adaptability in fractional leadership.

Explore Juliana's expertise in product-led growth strategies, unraveling the complexities of aligning user needs with product functionalities. Gain invaluable insights into implementing dual sales motions, optimizing customer acquisition costs, and scaling businesses effectively across diverse market segments.

Tune in to Your Marketing Insight for an enlightening conversation with Juliana Méndez, offering actionable insights to revolutionize your marketing approach! 🎧 🔗 Connect with Juliana on LinkedIn: Juliana Méndez