Explore every episode of the podcast Marketing Wins

On this episode of Marketing Wins, I sat down with Mike Young, a fourth-generation almond farmer, entrepreneur, and author, to talk about building legacy—both in business and family. Mike shared how authentic personal branding and storytelling are the keys to connecting with your audience, whether you’re running a multigenerational company or launching your first book. He reminded us that legacy isn’t just what we leave behind, but what we build within people every day. If you’re navigating family business, personal brand growth, or just want inspiration for leaving your mark, this episode is for you.

A Legacy Rooted in Family and Service

Mike opened up about growing up in a multigenerational family business, working alongside parents, siblings, cousins, and more. For Mike, legacy isn’t about what you leave for people, but what you leave in them. This mindset not only shaped his personal journey but also inspired his heartfelt book, “The Farmer’s Code: How Legacies Are Built.” If you’ve ever wondered how to build a family business that thrives across generations, Mike’s story is a must-listen.

Personal Branding: More Than a Logo

Mike emphasizes that a brand is built on your values and authenticity—not just your company logo or website. Even though social media and self-promotion didn’t come naturally at first, he learned that being visible, relatable, and real creates trust and connections. Whether it’s on Instagram, LinkedIn, or in front of an audience, showing up as your true self is key.

Writing & Creativity: Keeping It Authentic

Taking his message a step further, Mike shared his experience moving from nonfiction to fiction. His new novel still weaves in themes of family and legacy, and he describes how his characters almost became real to him, guiding the story in unexpected directions. If you’re toying with writing (fiction or otherwise), Mike’s advice is simple: write what you know, and let authenticity shine through.

Words of Wisdom for Aspiring Leaders & Authors:

• Reverse engineer your brand. Speak directly to the person you once were or someone in your target audience.
• Show up authentically. People connect with people, not facades. Embrace your uniqueness—even if you think your daily life is ordinary!
• Think legacy, not just strategy. Whether in business or personal life, consider the values and impact you’re leaving behind.

Get Inspired & Connect

You can find Mike on Instagram (@mikecyoung), LinkedIn, or at mikecyoung.com. Pick up “The Farmer’s Code” and stay tuned for his upcoming novel!

For the full conversation and more insights, catch the latest episode of Marketing Wins wherever you listen to podcasts.

Here’s to authentic brands and lasting legacies, Valerie Morris & The Marketing Wins Team

In this episode of Marketing Wins, Valerie sits down with Chad Cannon to discuss strategic approaches to business growth, sales clarity, and community building. Chad shares insights from his journey from publishing and working for other thought leaders to his current work with founders through his consulting practice and Zenith Labs. They explore the importance of intentional marketing, quality lead generation, and creating supportive business communities that deliver genuine value.

• Chad's evolution from publishing to founder-focused consulting
• The Founder's Framework methodology
• The critical importance of clarity in sales and marketing strategies
• Building quality-focused lead generation systems
• Creating successful business communities and networking events
• Balancing personal branding with behind-the-scenes expertise

Chad divides his time between fractional work, one-day strategy sessions with founders, and his involvement with Zenith Labs, where they help companies grow revenue and profit in exchange for equity. Chad is currently developing his own methodology called the Founder's Framework and organizing events for business owners in Nashville and San Diego.

One of the conversation's central themes was the importance of clarity in sales and marketing. Chad emphasized that businesses must be direct in asking for the sale and controlling the dialogue rather than passively waiting for opportunities. Both agreed that clear messaging acts as an effective filter, saving time by attracting the right prospects and deterring poor-fit leads.

The conversation explored Chad's deliberate approach to personal branding throughout his career. While he prefers being behind the scenes rather than the face of a business, he recognizes the importance of strategically sharing his expertise and experiences online to establish credibility and connections.

• Chad's consulting company: Zenith Labs
• Chad's methodology: The Founder's Framework

• Follow Valerie on social media for updates when this episode goes live
• Learn more about Chad Cannon and his work with founders
• Stay tuned for more episodes of Marketing Wins!

In this energizing conversation, Valerie Morris sits down with Nir Hindie to explore the intersection of art, creativity, and business. Nir shares his unique perspective as a keynote speaker and coach who brings artistic thinking into corporate business environments.

• Nir introduces his concept of "Business Artistry" and how he's developing courses around this philosophy
• The importance of bringing creative and artistic thinking into business environments
• How the business world often overlooks the value of artistic approaches

• Discussion on how education and society often force people to choose between being creative or analytical, and why we can’t be a mix of both.
• The need for a holistic approach where creativity is valued equally to other disciplines
• The role of storytelling and human emotions in creating meaningful business experiences

• Nir's journey in building his brand and finding believers in his vision
• His successful collaboration with Google for entrepreneurs and creating Google Creativity week
• The separation between his personal brand and his company's brand (The Artian)
• The importance of documentation and social proof in establishing credibility

• Nir's approach to building consistency and value in his online presence
• His weekly Substack newsletter and commitment to providing value
• Insights on publishing content as a non-native English speaker
• Emphasis on commitment and consistency over metrics like follower count

• Overcoming the fear of vulnerability that often prevents people from embracing creativity
• Finding art in small things and everyday experiences
• The value of being present and observant in daily interactions
• Practical ways to incorporate artistic thinking into business practices

Nir Hindie is a keynote speaker, coach, and interactive guide in business schools. Through his company The Artian, he helps businesses tap into creativity and artistic thinking to solve problems and create meaningful experiences for their customers and employees.

• Follow Nir's Substack newsletter for weekly insights on business artistry
• Learn more about his keynote speaking and leadership work.

Join Valerie Morris and Joyce Feustal as they discuss all things LinkedIn and how to optimize not only your profile, but how you show up on a regular basis on this platform. Joyce runs a unique consultancy for users and works heavily in LinkedIn. She shares amazing inspiration

Connect with Joyce on LinkedIn

Boomers' Social Media Tutor

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Marketing Wins is hosted by Valerie Morris of Tintero Creative

Marketing to your existing network is a foundational strategy that often gets overlooked in the pursuit of new customers. As the Super Fan Framework highlights, "Nurture Your Fans" is the first critical step in sustainable business growth.

Your current audience represents your most valuable asset for several compelling reasons:

1. 
   
2. Higher Conversion Rates: People who already know and trust your brand are significantly more likely to make repeat purchases compared to new prospects.
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5. Cost Efficiency: Acquiring a new customer typically costs 5-25 times more than retaining an existing one. Marketing to your current network delivers a much higher ROI.
6. 
   
7. 
   
8. Foundation for Growth: As the framework indicates, existing fans provide the stable base from which all other growth initiatives can expand.
9. 
   
10. 
    
11. Referral Potential: Satisfied customers within your network become advocates who can authentically vouch for your business, driving organic growth through word-of-mouth.
12. 
    

The Super Fan Framework emphasizes "reinforcement strategies" for existing fans, which may include:

• 
  
• Personalized email nurturing campaigns that strengthen relationships
• 
  
• 
  
• Exclusive content or offers that reward loyalty
• 
  
• 
  
• Community-building initiatives that foster connection
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• 
  
• Consistent value delivery that reminds them why they chose you
• 
  

When properly nurtured, your existing network transforms from casual customers into Super Fans—those who not only purchase repeatedly but actively drive referrals. This represents the highest evolution of customer relationship and creates a sustainable growth engine.

By prioritizing your existing network first, you establish the strong foundation needed for the other two framework components: attracting new fans and creating Super Fans. This approach recognizes that business growth truly is a "team sport" that begins with valuing and investing in those who already support you.

Learn more about the Super Fan Framework and our approach to marketing here:

https://www.tinterocreative.com/super-fan-framework/

In today's competitive business landscape, acquiring customers isn't enough—you need to create loyal advocates who champion your brand. Enter the Super Fan Framework, a strategic approach to business growth that transforms casual customers into dedicated supporters.

This three-tier strategy begins with nurturing your existing fans through consistent reinforcement strategies. These relationships form your foundation and deserve ongoing attention to prevent costly churn. We use this approach as the foundation for how we approach any work with our clients at Tintero Creative.

The framework's ultimate goal is creating "Super Fans"—those remarkable customers who not only purchase repeatedly but actively drive referrals. These brand evangelists develop through strategic content creation and intentional network building.

What makes this approach powerful is its flexibility. Businesses can customize tactics based on their specific growth stage and goals, whether that means focusing on email nurturing campaigns, launching a podcast series, building social media communities, or other strategic channels.

Remember that business growth is truly a team sport. Regular strategy sessions ensure everyone remains aligned on objectives and can pivot when necessary. By implementing the Super Fan Framework, you're not just growing a customer base—you're cultivating a community that propels your business forward.

Join Valerie Morris and Emily Malone as they explore the Super Fan Framework, what it is, and why you need it in your marketing strategy

Super fans are your most loyal and engaged customers who go beyond occasional purchases to actively champion your brand. According to our Super Fan Framework we use to approach marketing tactics, these individuals represent the pinnacle of customer loyalty and provide tremendous value through referrals, consistent business, and brand advocacy.

1. Sustainable Growth Engine: Super fans drive long-term business growth through consistent referrals, essentially becoming an extension of your marketing team.
2. Higher Lifetime Value: They purchase more frequently, spend more per transaction, and remain loyal over extended periods.
3. Authentic Advocacy: Their genuine enthusiasm for your brand creates more credible and effective word-of-mouth marketing than traditional advertising.

The framework outlines a progressive strategy:

1. Nurture Your Fans: Maintain and strengthen relationships with your existing customer network through reinforcement strategies.
2. Attract New Fans: Focus on short-term audience growth through email list building and proactive advertising to "expand the circle."
3. Create Super Fans: Develop long-term relationships with your most engaged customers through content creation and network building.

This approach is implemented through various marketing tactics including email nurturing campaigns, social media content and communities, podcast/video series, and strategic network building.

Understand your authentic personality and how to lean into that as you build out your personal brand. Join in on this amazing conversation with Dale Wilsher as she shares about her personality work as a coach and her journey to building her coaching and speaking brand. She talks on the power of purpose, boundaries, limiting beliefs, and so much more to support her clients.

Connect with Dale on LinkedIn

www.YourAuthenticPersonality.com

What's Your Mom Type [Dale's Book]

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Marketing Wins is hosted by Valerie Morris of Tintero Creative

Join this fun conversation with Jessica Ryals from CFO Colleague. She's embraced building a brand through content in a niche market serving higher education. She has also embraced the important role as a business leader taking ownership in the message and building out authority content. Hear how she's doing it and be inspired at some of the very simple approaches that are making a BIG impact for their brand.

• Check out CFO Colleague.
• Connect with Jessica on LinkedIn.

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Marketing Wins is hosted by Valerie Morris of Tintero Creative.

Join the Tintero Creative team as we chat about trends in email marketing, content marketing, and how it coordinates with social media marketing strategy. After hearing today's conversation, you may just think a little differently about email marketing AND come away with a few ideas to make it work better for you.

Tintero Creative supports clients with content marketing strategy from email marketing to social media, to long-form content and podcasting and more! Our focus is in leveraging content to position your brand as the thought leader you are!

To learn more, or contact our team: https://www.tinterocreative.com/contact-us/

What does it take to build a solid brand? We dive into that today with Jamie Engelhardt of Wild Ampersand. She's a branding expert who helps guide leaders and companies to develop out their branding. She alludes to the process as something similar to therapy - marketing therapy to be exact. She's that ever-valuable third-party perspective that helps brands get insights and perspective to be strategic and go conquer the world. You'll love this discussion!

To get more from Jamie:

LinkedIn

Wild Ampersand

Marketing Wins is hosted by Valerie Morris.

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado specializing in content and social media marketing and also runs programs to help professionals launch bestselling books.

Connect with Valerie Morris

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

What does it take to rebuild your professional reputation? How do you start something new? My guest today, Viveka Von Rosen dives into this with her new venture, Beyond the Dream Board. Originally known for her LinkedIn expertise, Viveka now provides coaching to women

Marketing Wins is hosted by Valerie Morris.

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado specializing in content and social media marketing and also runs programs to help professionals launch bestselling books.

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

Connect with Valerie Morris

"Navigating Entrepreneurship and Digital Marketing: A Conversation between Katie Brinkley and Valerie Morris"

Marketing leaders, Katie Brinkley and Valerie Morris, discussed key insights and experiences in the realm of entrepreneurship and digital marketing. We also talked about Katie’s new book and the process she went through to publish it. 

Building a Brand:

Katie Brinkley emphasized the significance of authenticity, advising entrepreneurs to stay true to their values and communicate a genuine story. Katie has a social media agency in Denver, offering social media and podcast strategy for CEOs aiming to become thought leaders. She started working with bands on MySpace 20 years ago and has a background in radio, which influenced her current business.

Katie emphasizes the significance of sharing one's story and thoughts, despite the vulnerability it brings. Holding a microphone, either physically or metaphorically, is crucial for building trust and community, especially in the digital world.

The Social Shift

Katie's book, "The Social Shift,” recently came out in December 2023. The book addresses the changing dynamics of social media and emphasizes strategic use to build a community online and balance time effectively. 

It took 18 months to publish, providing insights into the evolution of social media and the quest for community building. Katie shares the challenges faced during her book launch, including website malware issues that affected the launch day. Despite the hurdles, Katie successfully launched her book on her website and plans to sell it on Amazon later. Katie acknowledges the importance of finding reliable partners in the publishing process, doing thorough research, and understanding the significance of metrics. Learn about how her launch went and lessons learned along the journey!

Connect with Katie Brinkley:

Interested individuals can connect with Katie, explore her podcast, and obtain her book at katiebrinkley.com.

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• CJ’s background.
• Her role at On The Move.
• How CJ fell in love with marketing.
• The importance of learning on the job.
• How On The Move solves problems for people.
• How On The Move transitioned from self-storage to the truck rental industry.
• How On The Move is using trucks for several different purposes.
• How rented trucks can help brands build deeper relationships with customers.
• Why rented trucks act like rolling billboards that are also useful.
• How real estate agents leverage rented trucks to drive sales.
• The marketing challenges that On The Move has faced.
• Why SEO has been difficult for On The Move.
• The importance of strong customer relationships.
• How the availability of trucks has impacted On The Move.
• Advice that CJ would give her younger self about marketing.
• What CJ thinks is the key to success.
• Why it is dangerous to try to do too much without getting any help.
• Why marketers never take a break from work.
• The challenges of working from home in the post-pandemic world. 
• CJ’s advice for your next marketing win.
• Why it is important to trust your gut in marketing.
• Why it is important to track your marketing and sales activities. 
• Why you should remember your accomplishments.
• The lessons that CJ learned from a big-budget marketing failure. 
• Why traditional marketing is also important and relevant in our digital world today.

Find CJ online

Website

LinkedIn

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn:

• Valerie’s recent work with book authors.
• How Valerie successfully launched her own book.
• What authors should think about before launching a book.
• The importance of sharing your writing process with your audience.
• What to share on social media about your book.
• How to get over the imposter syndrome when thinking about writing a book.
• Why the launch process should not be rushed.
• Things that can slow down the book launch process.
• Why do you need a marketing and communication strategy for your book?
• How to reach your book sales goals.
• Why you need to get the book ‘advocates’ on board before launching.
• How to think strategically when selecting the date on which to launch your book.
• Valerie’s experience working with a client with an engaged launch team.
• Important considerations when launching your second book.
• How to overcome limiting beliefs about your book.
• How to motivate people to read your book even if it is a new subject matter for them.
• The key differences between launching a book independently vs. through a publisher.
• Should you put together a book proposal before you start writing?
• What you should know if you decide to self-publish a book.
• The hybrid options available for book publishing.
• The preferred publishing routes for small business owners. 
• The key benefits of the independent route vs. the publisher route. 
• How helpful are publishers in today’s digital world?
• The marketing work that authors have to do even if they have a publisher. 
• The difference between promoting your book and helping people find your book.
• How to cut through the noise when promoting your book. 
• How your confidence in the book affects the way you present it to the world. 
• How to think strategically about the subject of your book.
• Realistic goals that authors should think about before writing a book. 
• Valerie’s motivation for writing a book. 
• How books help build credibility.
• How to use a book as a marketing tool for a small business.
• Evergreen vs trendy books.
• What is a realistic book launch timeline?
• The background legwork that is needed to launch a book.
• The resources that authors need to have a successful book launch.
• How to decide what to focus on when launching a book and strip away unnecessary activities.

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn:

• Dorothy’s transition from a freelancer to an agency owner. 
• Dorothy’s new digital media company that helps freelancers grow business. 
• The limiting beliefs that some people have that prevent them from moving from live launches to evergreen content.
• The most common types of evergreen content.
• What does evergreen content mean?
• The difference between evergreen content and live launches. 
• How your offer needs to change in order to be better suited for an evergreen sales process.
• The power of webinars and how they can support the sales of evergreen content.
• The biggest objections that people have to evergreen funnels.
• How to select the right webinar recording for your evergreen offer. 
• How to make people more comfortable delivering webinars. 
• What is the difference between a webinar and a masterclass? 
• How to prepare yourself for developing an evergreen digital product. 
• How to determine that your content is ready for paid ads. 
• Why running paid ads is a simple process but definitely not an easy process. 
• How to calculate your advertising budget for live launches. 
• How long it normally takes to optimize a webinar before it is ready to become an evergreen product. 
• How freelancing can be an entry point to entrepreneurship. 
• The most pressing needs that freelancers have today.
• How Dorothy innovated during the pandemic to follow the most recent trends.
• Why it is important to have high-value freelancing skills.
• The most incredible aspects of freelancing.
• How AI might change marketing. 
• Dorothy’s advice for your next marketing win.
• The most lucrative trend for business owners who are looking to grow.

Find Dorothy online:

• The Gig
• Needle’s Eye Media
• LinkedIn
• Instagram

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• Shawn’s area of expertise.
• Shawn’s 4-month social media training package that includes training for the internal team.
• How Shawn's business was impacted by Covid and how she adapted. 
• How to develop engaging content for industries that don’t sell “shiny objects”.
• The types of monthly newsletters that get good open rates. 
• Why it is important for business owners to take marketing seriously. 
• How adding a little bit of humor to marketing campaigns can help improve results.
• How speaking to a more general audience with your marketing content can be beneficial.
• How to make your brand more approachable online. 
• Why it is important to show before transformations and after and behind the scenes content to your audience online. 
• Marketing trends in the travel industry after Covid. 
• The shift towards direct bookings in the travel industry and how social media can help increase such bookings tremendously. 
• The type of social media content that travel companies should focus on.
• How Shawn has positioned her brand on social media in a more innovative way.
• Why doing marketing content about yourself can be awkward.
• How an outside voice can help highlight brands in the most positive way on social media.
• How being too close to the material can hurt marketing efforts.
• Shawn’s most recent marketing win that involves the Caribbean.
• Shawn’s best advice for companies that are trying to achieve their next marketing win with digital marketing. 

Find Shawn online: 

• Website
• LinkedIn

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn:

• How marketing has changed in the recent months.
• Marketing challenges that companies face today.
• The transition from traditional to digital marketing.
• How the relationship between marketing and sales has changed.
• How the customer buying process has changed in recent years.
• Why it is important to adjust your marketing tactics periodically.
• How to get in the mindset of your customers, especially for younger customers. 
• Why it is important to understand how marketing affects other business functions such as HR.
• Why the brand story is becoming more important for customers.
• The art and science of telling stories and making those stories interesting for clients.
• How decision making affects planning marketing strategy.
• The questions that Burt helps clients answer.
• Successful marketing tactics that Burt has implemented for clients. 
• How to advise clients on the best marketing tactics.
• The psychology of marketing.
• Why it is important to break down silos in organizations.
• How to understand the value of each customer for marketing agencies. 
• Why the branding approach should start with discussions around brand values.
• Is email still an effective marketing channel?
• Marketing for non-profit organizations.
• How nonprofits can build a brand in a changing marketplace. 
• The marketing needs of nonprofits.
• How nonprofits can build a purposeful marketing strategy.
• Why discipline and consistency is important in marketing.
• How to approach marketing in a fragmented world where people are exposed to thousands of marketing messages every day.
• How to build trust with customers in the digital world. 
• Actions that you can do today to get your next marketing win. 
• Why it is important to keep your professional network updated on how your services evolve.

Find Burt online:

• Website
• Facebook
• Instagram
• LinkedIn

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn:

• How Chris helps entrepreneurs to develop a show. 
• How to create a legacy with your content.
• How Chris approaches different social media platforms.
• Why Chris continues to use Twitter after the recent leadership changes at the platform.
• How to identify the best platform for your brand.
• Is Twitter a good fit for all brands?
• How people’s personalities determine which platforms they lean towards.
• Are people and brands getting more comfortable with video marketing?
• Why some people fear video.
• Why video is not for everyone.
• How podcasting has helped people realize the importance of audio quality.
• Why audio podcasting is growing in popularity.
• Why it is easier to listen to a podcast than watch a video.
• How Chris helps clients who are uncomfortable in front of a camera. 
• How to get people to start thinking about launching a podcast.
• Does everyone have a fear of being on camera?
• The most underrated component of a podcast.
• Should you force yourself to do a podcast even if you don’t love doing it?
• Why it is important to show vulnerability in your podcast.
• Why Amazon Live was not successful initially.
• Why Chris decided to do a show on Amazon Live.
• Why more influencers should promote products on Amazon Live instead of YouTube.
• How some influencers are leaving money on the table by not joining affiliate programs.
• How podcasts help people.
• How sharing your story or knowledge on podcasts can change people’s lives.
• How much useful information is shared in every podcast episode?
• The “get 1% better every day” mindset.
• How to stop being a perfectionist.
• When a project is good enough to move on.
• Why less perfect videos resonate with people.

Find Chris online: www.chrisstone.contact   

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• Introduction to Keynote Content.
• Jon’s career in the nonprofit sector.
• Why Jon decided to pursue writing as a full-time career.
• How to talk about what you do in a clear and comfortable way.
• The challenges associated with writing for clients from the financial services industry.
• The importance of working together with the compliance department when writing for financial clients.
• The lack of fresh content for financial advisors.
• Recent trends in the content development space.
• Why people have started changing their financial advisors more frequently in recent months.
• How advisors can improve trust with their clients and develop a longer term relationship.
• How Keynote Content does marketing.
• Why the old model of engaging with potential clients has changed for financial advisors.
• How user behavior has changed as a result of the pandemic.
• Is it possible to develop deep relationships with clients over Zoom?
• Why it is important to have clear objectives for each step in your financial journey. 
• Jon’s key learnings from his nine years of being a business owner.
• How to hire the right people for your business.
• How to decide which activities to outsource.
• Why it is important to truly understand your clients and market to both their heart and their mind. 
• How to market to people based on things that bring them joy.
• How the human brain is wired for influence and impact.

Where to find Jon online:

• Website
• Facebook
• Twitter
• Instagram

In this episode you will learn:

• Brief overview of Michael’s background.
• How Michael went from working in the marketing departments of large companies to becoming a marketing consultant.
• The industries that Michael serves.
• Why storytelling is such an important element of  marketing and how people can learn this in a variety of jobs.
• Why do marketers have such diverse backgrounds?
• How marketing is a blend of art and science.
• The biggest challenges that brands face when they try to communicate their stories well.
• Why your brand needs to be very customer centric.
• How to better understand what brands need from a marketing consultant.
• Why it is important to interview your customers in order to develop a better understanding of what your brand stands for.
• Why you should think about your business from your customer’s perspective.
• How a third party, such as a marketing consultant, can help you get more transparent feedback from your customers.
• How Michael approaches dealing with the frequent changes in the marketing discipline.
• How Michale’s clients adapt to new marketing trends.
• Why the new trends in SEO are pushing brands towards being more authentic.
• The difference between older and younger generations’ attitudes towards authenticity.
• Why customers today rely heavily on social proof when making purchasing decisions.
• Why brands should open up more on social media and share their stories.
• How social media content that focuses on stories, rather than facts, performs better.
• The subconscious impressions that people get when they see your social media posts.
• Why people are starting to  post more personal content on LinkedIn.
• How vulnerable should you be with your audience on social media?
• Why executives should try to connect on a more personal level with writing speeches. 
• How to share personal stories without revealing all the uncomfortable details.
• The idea of focusing on your vision, not the money.
• The benefits of a bold vision.
• How brands who are passionate about their vision stand out online.
• How stories flow organically for brands that have a well defined mission. 
• How to bounce back from messaging failures. 
• Why there are no home-runs in marketing. 
• Why it is important to understand that not every brand is destined for success.
• Michael’s advice for your next marketing win.
• Why it is important to think about the ways that your business impacts your customers and the world. 
• Options for presenting your brand to the marketplace.
• How to express your messaging in a way that connects with customers.
• Why it is important to pay attention to learning opportunities and be patient.

Where to find Michael online:

• Chief Outsiders
• LinkedIn

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• Mike’s beginnings in the marketing profession.
• Mike’s background in music.
• Transferable skills that Mike learned while working as a Director of Music at a local church.
• How Mike transitioned to being a business owner.
• How to get over your fear of public speaking.
• How to plan your year in trimester.
• How to think about the launch dates for your products and develop a launch calendar.
• Why it is important to learn more about your personality type.
• How to prioritize opportunities based on your personality type.
• Why it is important to focus on the core aspects of your business.
• Why do social media algorithms create a lot of destruction for your brand?
• How to channel your brand’s core values through different marketing channels.
• Is it necessary to have a content schedule for social media? 
• Can you post sporadically and still be successful?
• Is social media a drug?
• How can you limit your time spent browsing Instagram?
• How to set boundaries with your clients.
• How to make sure you are a good boss to yourself when you are an entrepreneur.
• How to schedule longer vacations ahead of time to avoid burnout.
• Mike’s marketing school that is launching next year.
• Work-life balance vs. harmony.
• How to spend an appropriate amount of time on each task in order to achieve harmony.
• Mike’s advice for your next marketing win.
• How to improve your copywriting skills.
• The power of hand-written content and to-do lists.

Find Mike online:

• Website
• Instagram
• LinkedIn
• Podcast

_____

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

Join us on this bonus episode where marketing experts share where they are focusing their marketing strategy in 2023!

Whether you're looking for inspiration, the latest trends in marketing, or just curious about what to be focusing your attention on, this roundup of expert marketing insights will give you direction for your upcoming marketing strategy. This is a unique opportunity to get inside the heads of marketing experts' heads.

When you look ahead to the upcoming year, it can feel exciting and overwhelming at the same time to think about the multitude of marketing strategy directions you could go in.

Hear from these amazing experts in today's episode:

• Carla Johnson
• Jim Fuhs
• Joie Gharrity
• Phil Mershon
• Ross Brand
• Valerie Morris

Today's episode is sponsored by Author Craft, resources and checklists for any author to set up your next book for success. Author Craft offers resources for independent, self-publishing authors and authors working with a publisher. Arm yourself to know what you need to know when you market your next book!

Learn more about Author Craft Today!

In this episode you will learn about: 

• How to best leverage all the content that you create. 
• How to repurpose content for a variety of platforms and audiences.
• The steps that Jeff takes to repurpose content such as live shows and blog articles.
• The three Rs of repurposing. 
• How to refresh content so that it stays relevant.
• Why it is important to note the content that grabs your attention online. 
• How many touchpoints are needed in the customer journey before someone decides to buy?
• How to space out your content so that it is not spammy.
• Why it is important to feature other people in your content.
• How to repurpose a live show by turning it into a podcast. 
• A powerful tool that Jeff uses to generate transcripts of videos and audio.
• How to manage the distribution of your content across different platforms.
• How to repurpose written content like for example blog articles.
• Why it is important to use long-form content as much as you can.
• How to strategically place content on social media platforms and search engines.
• Platforms with the best organic reach.
• The benefits of using Pinterest.
• Why Pinterest is Jeff’s favorite platform.
• The type of audience that can be found on Pinterest.
• The platforms where audiences have the highest intent to buy. 
• The difference in video quality between YouTube and TikTok.
• How to channel nervousness into energy for the show when you do live shows.
• Why video production is becoming a crucial skill for entrepreneurs.
• Can you be a real business today if you don’t have a website?
• How to decide which content to repurpose?
• Should you repurpose your most popular content or the content that you think is the best?
• Jeff’s top advice for achieving a quick marketing win with repurposed content.
• How to turn downtime and your hobbies into valuable content.

Find Jeff online:

• Podcast
• Website
• LinkedIn
• Pinterest
• Twitter

_____

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• Brandon’s background and his experience working with both Fortune 500 brands and entrepreneurs.
• Why having a good reputation matters more than your resume.
• How to use content to position your brand online.
• How to structure your content to be both evergreen and relevant.
• How to start creating content and develop a content strategy later.
• Why it is important to think about content in chunks.
• How to organize your ideas when creating content.
• Common roadblocks that creators face.
• How to schedule content creation.
• How to create content more efficiently. 
• Tips for busy entrepreneurs who don’t have time for content.
• The episodic vs. stacking approach to content creation.
• How to outline questions and develop content around them.
• How to identify the top three sub-topics for every topic.
• The skeleton approach to content development.
• How to overcome imposter syndrome.
• Why you cannot hide and you have to create at least some content as a business owner.
• The importance of having a personal brand for retail vs. service businesses.
• Why it is important to ask yourself “Who is this for” before you create content.
• How to build confidence in the process of creating content. 
• How to get past the fear of the unknown.
• Why it is important to build content in pieces and not as a content machine.
• Brandon’s favorite types of content.
• How to select the best content type for your abilities.
• How to keep up with social media trends when they are outside of your comfort zone.
• How prompts can help you create better content.
• Why it is important to plan your content.
• Brandon’s best advice for creating better content.
• How to get more clarity on what works best for you when it comes to content creation.
• How to put your ideas and perspectives into your content in an authentic way.
• How sharing your ideas can take your content to the next level.

Find Brandon online: 

• Website
• LinkedIn
• YouTube
• Twitter
• Facebook

In this episode you will learn:

• An overview of Jim’s career path.
• How the Tim & Jim show started.
• How Jim rebuilt his business after a natural disaster.
• How Jim got started in online video.
• How Deal Casters was born.
• The importance of online video.
• How to keep up with trends in digital marketing.
• Why podcasts have become very popular lately.
• How the platforms tell you exactly what you should do to be successful on them.
• Why resistance to change can be dangerous.
• How small businesses can find clients online.
• What type of businesses can benefit the most from developing a presence on LinkedIn.
• The importance of authenticity for your brand.
• How to balance client work with content development. 
• What would you do if the social media platforms were to go away tomorrow?
• The importance of diversifying your approach for brand awareness building online.
• Why you need to keep experimenting with digital marketing strategies.
• How to stay consistent with content development.
• How a co-host can help you develop content more consistently.
• Is it a good idea to invite a guest co-host when one of the co-hosts needs to take a break?
• Why sometimes it is more beneficial to be a guest on podcasts instead of launching your own show.
• Who is this strategy best suited for?
• Jim’s top advice for a quick marketing win.
• How to balance time spent engaging with people online vs. content development. 
• How to tastefully engage with people online without appearing too self-promotional.
• Why you should avoid being seen as a “broadcaster” on social media. 
• How to decide how much to share online so that you don’t over-share.

Find Jim online:

• Dealcasters.shop
• Timeandjim.live
• LinkedIn
• Twitter

_____

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• The steps that Beth took in her career in order to become a fractional CMO.
• What the job of a fractional CMOs entails.
• How the marketing space has evolved over the last few years.
• The development of new marketing channels in the last few years.
• How to decide which marketing channels are the best for your brand.
• How to identify the assets and skills that you need for your chosen social media networks.
• How to find your audience online.
• How to use social media for customer service.
• Why it is important to decide what not to do in marketing. 
• The three different levels of engagement in social media.
• How to develop the right messages for your audience on different social media platforms.
• How to think about social media strategically.
• Beth’s ideal client.
• How to decide what markets you should be in.
• The biggest value that strategic marketers bring to clients.
• What is the information that you need about your customer at each stage of the customer journey? 
• How to qualify prospects.
• A big marketing win that Beth achieved recently. 
• What to do when things don’t go exactly as planned in marketing.
• When to walk away from a potential client. 
• How to understand which personality types you work well with. 
• Beth’s top advice for achieving your biggest marketing win.
• Why customers are more open to giving feedback to an external party.
• The power of the third party perspective. 

Where to find Beth online:

• Website
• LinkedIn

In this episode you will learn:

• What is personal branding.
• Personal branding for executives vs. entrepreneurs.
• How to become know for the right things.
• Understanding your zone of genius.
• How to stay top of mind with people.
• The impact of the pandemic on personal brands.
• The type of personalities that are more visible online.
• Challenges that introverts face when trying to build a personal brand online.
• How introverts can overcome those challenges. 
• Top trends in personal branding today.
• How businesses have become more global in recent years as a result of the push towards virtual communication.
• How to show up online and take advantage of global opportunities.
• How to pivot from being ordinary to getting extraordinary results.
• How baby steps can help you accomplish big goals.
• The importance of having courage to take action.
• Bob’s advice for young professionals.
• How to allow people who like you to actually find you.
• Bob’s book recommendations.
• How to separate the work of showing up from your own identity.
• Bob’s advice on how to get your next marketing for your personal brand.
• Why it is more efficient to invest in personal brands than corporate ones.
• The difference between marketing your business and presenting your business.
• How leaders can encourage people in their organization to be more visible online.
• Things that leaders should delegate versus things that they should do themselves on LinkedIn.
• Moving from a connections mindset to an audience mindset. 
• How you can curate your audience on LinkedIn.
• The biggest mistake that people make on LinkedIn.
• How to focus on being a creator along side of having a network.
• The power of social relationships.
• The value of genuine interactions on social media.
• The most important function of marketing.
• The types of things that you should share in order to connect better with people.
• The dancer with personal branding.
• Bob’s personal brand roadmap.

Find Bob online:

• Website
• Facebook
• YouTube
• LinkedIn
• Instagram
• Twitter

_____

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

In this episode you will learn about:

• How has Matt been innovating to keep up with all the changes around video in the online space.
• Should you put a lot of effort into keeping up with friends?
• Why it is important to create content that serves a purpose.
• Important marketing metrics to follow.
• How human psychology has changed over the years.
• Should you change your marketing strategies based on trends?
• The toxic side of social media.
• Should you worry about vanity metrics?
• The positive side of social media.
• Matt’s biggest marketing wins in the last few years.
• What is direct response marketing and how it works.
• The key to unlocking monetization from online marketing.
• The two fastest ways to grow your business.
• Matt’s career before getting into the marketing industry.
• The best ways to learn about social media marketing.
• How to become more confident on camera.
• Tips for people who are starting to embrace video more.
• The best social media network for video content creators.
• How to easily create content for YouTube.
• The book that all consent creators should read.
• The importance of telling stories with your content.
• How stories create stickiness for content.
• The changes that Matt made to his content strategy that helped him grow on YouTube.
• It is important to realize that every platform is unique.

Find Matt online:

Website

Facebook

Twitter

YouTube

Instagram

Watch this new episode of our podcast with VIP guest Holly Cain. Holly is the owner of Prosper Collective, and a certified Director of Operations specializing in financial steadiness.

More specifically, in this episode you will learn:

• The importance of networking with other business owners at conferences.
• The job of a finance and operations strategist.
• The most common finance and/or operations challenges for small businesses.
• The back-end operations of small businesses are often chaotic.
• How to organize the back-end processes of a business so that it runs more smoothly.
• Why well organized back-end operations are important for business scalability.
• The importance of well organized business processes to avoid business interruptions.
• Why Holly decided to start working in the field of finance and business operations strategy.
• The perks of working for a PR and marketing firm.
• Why Holly decided to start her own business.
• How to find confidence to offer more advanced services for clients as a new services business.
• Why training and certification programs are important for entrepreneurs in the services industries.
• The process of building up confidence in your abilities as a new business owner.
• The value of small beginnings.
• The importance the ‘learn as you go’ approach for small business.
• How Holly promotes her services business to new audiences.
• Why Holly decided to start a podcast.
• Holly’s main objectives and mission for her business.
• Why podcasts allow for a more personal connection with your audience than Instagram or Facebook.
• How difficult it is to do a podcast?
• Solo podcasting vs. doing it with a co-host or doing interviews.
• The importance of picking marketing activities for your business that you can do consistently and you are comfortable with.
• Why showing up on social media every day can feel daunting.
• Some challenges that content creators face when trying to work from home.
• The importance of doing things that work well for your personality when you are a solo-entrepreneur.
• Why you should show up authentically on social media.
• Why you shouldn't always try to follow trends and do things that other people are doing.
• Why it is not a good idea to try to be on all the social media platforms from the start of your business.
• Holly’s most important finance/operations tip for small businesses.
• How to identify your core values when you start your business.
• The people that you should follow on social media based on your set of values.
• The key to longevity in business.
• How running your business based on your core values will help you in the long run.
• How aligning values can help you scale your business through employees and freelancers.
• Why business owners should take the mission and vision for their company seriously.

Find Holly online:

• Website
• Podcast
• Instagram
• Facebook

In this episode you will learn:

• The biggest barriers for most people to start podcasting and stay consistent with it.
• Podcasting technology.
• The most important lessons that Simona has learned about podcasting.
• Tips for how to gain more confidence for podcasting and speaking on a microphone. 
• Are scripts useful for podcasts?
• How to promote a podcast.
• The importance of showing up on social media.
• Are hashtags still effective on social media networks?
• How to get leads from Instagram by using relevant hashtags.
• How to leverage your Facebook network, SEO and LinkedIn to get leads for your business.
• The different types of hashtags you should use on social media.
• Permanent (feed) content vs disappearing (story) content.
• The downsides of having viral posts on social media.
• How to select the best social media network for your brand.
• How to develop a new podcasting idea.
• The importance of mission statements for podcasts.
• How to find a co-host for a show.
• How to work with a co-host.
• How to make time for a podcast in your busy life.
• Is it ok to postpone the launch of a podcast?
• How to build up hype for a new podcast.
• How to build an email list of podcast listeners.
• How to select clients who are a good fit for your business. 
• The importance of having guests on your podcast that you resonate with.
• How to take your podcasting to the next level.

Find Simona online:

Website

Instagram

Twitter

YouTube

In this episode you will learn:

1. How Ross got into live streaming.
2. Similarities between live radio and live streaming.
3. Key challenges when transitioning from doing audio-only shows to live streaming with video.
4. Important innovations in live streaming over the last few years.
5. The beginning of the show “Live Stream Deals”.
6. The things that Ross did from the beginning to set up his live streaming career for success.
7. Favorite tools that Ross uses for production.
8. Is it important to have really good equipment and tools before starting a live streaming show?
9. Advice for people who are just getting started in the live streaming business.
10. Key differences between radio broadcasting and live streaming.
11. The biggest advantages of live streaming when compared to radio broadcasting.
12. Ross’ biggest marketing wins so far. 
13. Book marketing strategy examples.
14. Why it is good to focus on the positive aspects of a story. 
15. The dark sides of social media today.
16. Does everybody have a personal brand?
17. Top advice from Ross for how you can go after your next win in marketing.

Find Ross online:

• Website
• LinkedIn
• Facebook
• Twitter
• Instagram
• YouTube
• Podcast

In this episode you will learn about:

• When should you start hiring help for your business?
• The importance of having mentors.
• Examples of what you can learn from a good mentor.
• Useful advice for new entrepreneurs.
• Why marketing agency owners need both marketing and business experience.
• Do you really need office space for remote teams?
• How to decide which activities you should do yourself and which activities you should delegate.
• Is it better to target a large market or specialize?
• How to decide what to specialize in?
• The process that Alex went through to select a niche for his business.
• Do people look to buy the best product or the safest option when it comes to digital products?
• Key differences between marketing financial services and sport products, the two industries that Alex has most experience in.
• How to create Facebook ads that better resonate with the end consumer. 
• Are marketers able to achieve better results when they know their clients better?
• How to become the best in your niche. 
• Should you worry about missing out on opportunities when you specialize in one niche?
• Why it is important to say no to some opportunities.
• Is it possible to set-up factory like processes for digital marketing agencies in order to improve efficiency?
• The importance of selecting a target market with a significant market size to focus on.
• How having standardized processes can help your business become more cost competitive.
• Legal compliance issues when trying to grow a business internationally.
• How understanding legal compliance can be a key point of differentiation for your business. 
• The power of referrals for digital marketing agencies.
• Why you should try to answer specific questions in your content online.
• Are clients not going to hire you if you reveal too much useful information online?

Where to find Alex online:

• Website
• Podcast
• LinkedIn

In this episode you will learn about:

• Big trends in social media.
• How to decide if you should join TikTok.
• How to determine if a social media platform will be viable. 
• How to innovate to get a brand’s message out.
• How has brand marketing changed in the last few years?
• How to make sure new leads are followed up with.
• How many people should get notifications for new leads.
• How to make sure you don’t get locked out of your Facebook page. 
• What you can do to have more ownership over your client’s data
• The big picture, marketing opportunities beyond social media.
• Implementable marketing strategies.
• Key implementation obstacles in marketing.
• Vital foundational things for achieving marketing wins. 
• Tips for clients interested in hiring a marketing team.
• The importance of content shoots.
• The concept of batching content.
• Should you post more personal content on your business pages?
• The importance of sharing helpful information on social media.
• How to post educational content on social media without giving away too much for free.

Find Mailynne Calvin online:

• Website
• LinkedIn
• YouTube
• Facebook

Have you ever considered going to Podfest or attending any of their virtual events? Today, I share some of the top highlights from this year’s live event in May. I also invited a handful of my peers who were at Podfest to share their big takeaways to help get a pulse of the big trends happening in the space of audio and video content creation. 

Huge thanks to these amazing content creators for contributing to this episode! 

• Robyn Sayles
• Heather Heuman
• Joie Gharrity
• Jen Hardy
• Chris Stone
• Jim Fuhs
• Ross Brand
• Jeff Sieh

In this episode you will learn about: 

• What does it mean to own your career?
• Is a personal brand important for people who work a corporate job?
• How does posting on your personal profiles on social media influence your personal brand.
• What should you share on social media.
• How to be more thoughtful about what you post.
• Should you post about your hobbies on social media?
• How to make sure you stay top of mind for your potential clients.
• How important are podcasts for personal brands.
• How does writing a book influence your personal brand.
• How to recover from a bad marketing decisions.
• Can posting on TikTok be helpful for your career?
• How to be more flexible in your career.

Find Andy online:

• Website: https://andystorch.com/
• Facebook: https://www.facebook.com/groups/1158966054309355/
• Instagram: https://www.instagram.com/andy_storch/
• LinkedIn: https://www.linkedin.com/in/andystorch/ 
• Twitter: https://twitter.com/AndyStorch 

In this episode you will learn about: 

• Personality differences between developers and marketers
• How to understand what SEO success looks like for each client
• SEO goals and objectives beyond just ranking on the first page of Google
• What are some of the biggest challenges for business who want to rank high on Google in the post pandemic world
• Why, contrary to popular belief, ranking high on Google is not free
• Top 3 tips for new businesses who want to start focusing in SEO
• The importance of customer reviews on Google
• How to get more customer reviews on Google
• How to achieve your next marketing win with SEO
• How to understand your customer better
• Customer personas examples
• How to use data to understand business successes and failures

Find Pete online:

• Website 
• Podcast 
• Facebook
• LinkedIn 

• The evolution of SaaS marketing
• How the pandemic has changed marketing operations
• How the pandemic has changed marketing strategy in tech
• The benefits of working with multiple clients as a fractional CMO
• How to get good marketing wins for SaaS companies
• How to to deal with periods with lower sales than expected
• Tips for how to achieve quick marketing wins in the SaaS industry

Find Angus online:

LinkedIn

Facebook

Twitter

YouTube

SaaS Marketing Playbook

Mike Kim pulled together an all start lineup of speakers, but also attracted a high-caliber attendee list for his recent You Are The Brand Event in spring of 2022. This episode shares a few highlights from Valerie, as well as a few friends who were at the event. 

Huge thanks to the following folks for contributing to this episode:

Nate Clayberg, Career Adventure Academy

Val Brown, Visual Bridge Communication

Mike Kim, mikekim.com

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado. Valerie is active in the digital community in Denver and a speaker and trainer. She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world.

• How mastermind groups help people achieve their goals.
• Mistakes to avoid when you join a mastermind group.
• Are you ready to join a mastermind group?
• How to create successful advertising campaigns.
• Common mistakes that brands make in paid advertising.
• How to transition to a career in marketing.
• How to evaluate marketing trends.
• The ever-changing nature of the digital marketing industry.
• Quick wins in advertising.
• The role of short-form videos in marketing today.

TikTok

YouTube

LinkedIn

Topics discussed:

• Brand lessons that Fortune 500 companies can learn from smaller companies and vice versa.
• Advice for new brands who are still developing their identity.
• The importance of defining a good visual identity from the start.
• Things that are crucial to branding that people don’t normally think of.
• How to get quick wins in marketing.
• Brand audit trips.
• Philip's Brand Strategy 101 course for creative professionals and entrepreneurs.

Find Philip online:

• Website: https://philipvandusen.com 
• LinkedIn profile: https://www.linkedin.com/in/philipvandusen/
• Facebook business page: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/
• Twitter profile: https://twitter.com/philipvandusen 
• Instagram profile: https://www.instagram.com/philipvandusen/
• YouTube: http://www.youtube.com/c/philipvandusen
• Brand Muse newsletter: https://www.philipvandusen.com/muse
• Brand Design Masters Facebook group https://www.facebook.com/groups/branddesignmasters
• Brand Design...

Doris Barber

Brandon Birkmeyer

Katie Brinkley

Chad Illa-Petersen

JaMarr John Johnson 

Melody Johnson 

Denny McCorkle 

Sara Munro

Huge shoutout to my friend Pat Flynn for sharing the format for this podcast episode and inspiring me to use some new tools to make collaborative podcast episodes! One of my big takeaways was this episode itself and embracing collaborative style audio content! 

Chad is a visionary who is an expert at drawing out stories from those around him with his brand The Story Catcher. He also is the host of Live Better hosted by wave.video. Join us as we talk about catching creative moments and sharing stories using digital tools. You’ll be inspired as you hear Chad’s story, and you’ll be even more inspired as you get to know him online. Go follow what he’s doing! 

Soundbites From Today’s Episode:

“You don’t need to be the best, but you do need to be memorable.” 

-Chad Illa-Petersen

“That sounds fun. Let’s try that.”

“How can we increase revenue by filling a gap?”

“Almost everything that we’ve been blessed with because we first just sought out opportunities to serve and to make somebody smile.”

“Smiles: the forgotten analytics.”

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Look for the gaps and do things that no one else is doing. Are those gaps something you can fill? 

What new skills can you learn to deliver results in a way that no one else is doing? 

Find opportunities to serve others and put a smile on their face. You’ll be more memorable than any pitch. 

To learn more: 

TheStoryCatcher.com 

Facebook

Twitter

Instagram

Wave.Video

Carrie works with direct to consumer, ecommerce brands with paid social media advertising. She has deep knowledge on how to get in front of the right people with paid Facebook Ads, Instagram Ads, and ecommerce strategies. 

Soundbites From Today’s Episode:

Always make sure that you’re marketing full funnel: top of funnel (awareness), mid-funnel (warm lead), down-funnel (conversion). 

Make sure you go through your entire purchase process. Have a few friends do it and have them share the user-experience with you. Your ads can be so great, but if the landing page and checkout isn’t great, your campaign at large may not be a success. 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Look at your average sales from 2017-2019 and try to avoid looking at the “peaks” that you may have experienced in online sales during covid. 

You have to stay tuned into the news when running paid ads so that you can ensure you’re playing off of trends, consumer behavior, and latest events. 

Record your client story and successes to create case studies for your work! 

To learn more: 

Facebook

http://www.carriegottschalk.com/

_____

Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

Jessika is a relationship marketing evangelist who believes that relationships need to be at the forefront of business. Love more, be more, and give more. Join us today to understand what relationship marketing is, why it matters, and how it can affect your bottom line and return on investment. 

Soundbites From Jessika:

People start online. Buying decisions start online. Look for ways to imagine that you are your customer and look for your brand online. What does that look like? How easy is that to do? 

Check in with your team and your people to see how they’re doing. Remote relationships require more intentional check-ins. 

Culture matters! You can’t buy Gen Z. They care about a great culture to work in. Setting up your culture has a direct, and immediate effect on your marketing and your sales. 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

• LearnRelationshipMarketing.com - How you can out-care your competition! Go grab Jessika’s resources. 
• Don’t feel like you have to do it all. Find that one thing that makes YOU, you. See how you can incorporate that into your messaging. Don’t overlook that thing that you are good at, passionate at, and care about. It CAN be your superpower in your business. 

To learn more: 

JessikaPhillips.com

Social Media Week Lima - Join them this year! 

LinkedIn

Facebook

Twitter

Instagram

YouTube

Mike Lazear shares his insights into how to build a killer website after building websites through his company, 515 Media. Learn the best practices for websites, how to hire someone to help you, and how to maximize your online presence. 

Soundbites From Mike:

The first question you need to ask is what you want your website to DO for you. 

Growing traffic to a website is a very active process; it’s not a passive thing. 

You don’t ever set it and forget it when it comes to a website! 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Go connect with your buyers and audience. Get to know them. The more you know what they are looking for, the better your website will be. You can build in the right features, say the right thing, and focus your content better. 

To learn more: 

515 Media

LinkedIn

Facebook

Joe Cox shares with us today about how to get noticed with your marketing, while stimulating truly creative ideas in your marketing. He has a background working with brands like Red Bull, Coca Cola, and more, and today is sharing some of his insights with us. He runs an agency called Pop Marketer and helping brands bring the out-of-the-box, pop culture marketing ideas to everyday brands. 

Soundbites From Joe:

• It’s not enough to just keep up with the competition. You have to go do something different. 
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• Innovating your brand is constant. You just have to embrace and be comfortable with the uncomfortable. Build it into your company DNA. That’s part of the job with marketing. Build time and energy in so that you can listen and adjust. 
• 
  
• Zero in on the ONE thing you want to be known for. Not that ten things. Focus on that ONE thing. 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

• Curate ideas with Flipboard! 
• 
  
• Tend the garden of what content you allow to come through. Do you need to do some weeding? 
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• Go for a simple win and a quick win. Do it once and then you can build momentum. The key in business and brand growth is to sneak in the wins. Stop thinking too big and instead focus on the small steps of success. 

To learn more: 

Pop Marketer

LinkedIn

Twitter

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Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!

Jon Cook is a copywriting and content expert who helps industry experts (speakers, coaches, trainers, and more) get clear on their message to help them market themselves effectively. He shares with us how he’s helping clients get clear on their message especially after a strange year where many businesses felt like they were almost on “pause” with their message. We talked about content fatigue and knowing how much is the right amount of content. We also chatted about how to have a healthy approach to your marketing goals. Listen in on a great interview full of actionable tips! 

Soundbites From Jon:

“They’re not paying you to have all the answers, but they ARE paying you to know what questions to ask and have the insights to know how to find out the answers.”

Great content will outshine the production. Getting at least a decent production process, you need to get your content out. Don’t let equipment or production process be an excuse to hold your content back. 

What is your content fatigue point? Just because you can put out a piece of content X amount of time, doesn’t mean you should. Watch for the sweet spot for your audience. 

“Just because you CAN pivot, doesn’t mean you NEED TO.”

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Be okay with where you are now. 

Set healthy expectations for growth. Stop the “should-isms” and focus on the right goals for you right now. Get the base hits. You don’t always need the home-runs. 

To learn more: 

Keynote Content

LinkedIn

Facebook

YouTube

Join Jon’s Expert Message Launchpad.

Cameron Crawford has built a unique and dynamic community through her Facebook Group. While this group started as a way for her to start getting the word out for her new business, it’s become a thriving online community for adults who have aging parents. It’s a support group, resource group, place for education, and so much more! Learn some of the behind the scenes behind building a thriving community using just one feature on the Facebook platform of tools! 

Soundbites From Cameron:

“My job is to be a host and give them a place for their voices. I see myself as a host and my job is to make sure everyone feels welcome.” 

“Sometimes I’ll post something and get zero responses and you just have to not worry about it. Realize that people are busy in their lives. It’s not always someone’s job to sit around and like your posts. And then, sometimes posts will get 60 likes.” 

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Identify your niche and your speciality and focus on the needs and hurts within that niche. 

Schedule out your posts. Cameron recommends doing a month’s worth! Use a scheduling software and post multiple ones to various profiles to get the best bang for your buck. She also uses themes to help her frame out the month’s posts. 

To learn more: 

Next Steps Senior Placement

LinkedIn

Facebook

Facebook Group 

Val Jones is a Peak Performance Coach who uses her professional background, as well as her childhood career as a professional figure skater, to help others reach their highest potential. Peak performers execute highly under pressure. She shares her Four Cs of Peak Performance in this interview that help you excel. 

Soundbites From Val:

Sacrifice what you want now for what you want most. 

Ask yourself if you are the hardest person working in the room. 

“Good. What’d you learn?” Ask yourself this in all situations. 

Write as few checks to regret as possible.

No one tells you it has to look pretty. Just keep going.

Quick Wins YOU Can Do Today:

[Hint: Try some of these simple things anyone can do to increase their exposure.]

Keep going. If you can’t run, walk. If you can’t walk, crawl. Just keep going. If you take yourself out of the fight, you’re going to write a check to regret. Take whatever steps you can to move forward. 

Know the difference between redirect your energy and quitting.