Marketing Wins – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Marketing Wins

Valerie Morris

Business

Frequency: 1 episode/29d. Total Eps: 56

The Marketing Wins podcast with Valerie Morris is your exclusive access to business leaders, thought leaders, speakers, authors, and all-around great human beings on how they are getting small and big wins in their marketing. I believe in the power of small steps to make big wins. Daily actions lead to great results for digital marketing and brand building. We explore those ideas and tactics to help great winning marketing results on every episode. Join us each episode for REAL talk with REAL people who are working on growing their brand every single day.

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - marketing
20/07/2025
#92
🇨🇦 Canada - marketing
19/07/2025
#63

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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https://tinterocreative.thrivecart.com/author-craft-community-for-writers/
32 shares
https://www.tinterocreative.com/contact-us/
4 shares
https://www.tinterocreative.com/
3 shares

https://www.linkedin.com/in/valerielmorris/
5 shares
https://www.linkedin.com/in/philipvandusen/
3 shares

https://www.facebook.com/Verhaal-Brand-Design-115957185470571/
3 shares
https://www.facebook.com/groups/branddesignmasters
2 shares
https://www.facebook.com/groups/1158966054309355/
2 shares

RSS feed quality and score

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RSS feed quality

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Score global : 53%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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Building Personal Brands & Building Legacies with Mike Young

Wednesday, June 4, 2025 • Duration 32:54

On this episode of Marketing Wins, I sat down with Mike Young, a fourth-generation almond farmer, entrepreneur, and author, to talk about building legacy—both in business and family. Mike shared how authentic personal branding and storytelling are the keys to connecting with your audience, whether you’re running a multigenerational company or launching your first book. He reminded us that legacy isn’t just what we leave behind, but what we build within people every day. If you’re navigating family business, personal brand growth, or just want inspiration for leaving your mark, this episode is for you.

A Legacy Rooted in Family and Service

Mike opened up about growing up in a multigenerational family business, working alongside parents, siblings, cousins, and more. For Mike, legacy isn’t about what you leave for people, but what you leave in them. This mindset not only shaped his personal journey but also inspired his heartfelt book, “The Farmer’s Code: How Legacies Are Built.” If you’ve ever wondered how to build a family business that thrives across generations, Mike’s story is a must-listen.

Personal Branding: More Than a Logo

Mike emphasizes that a brand is built on your values and authenticity—not just your company logo or website. Even though social media and self-promotion didn’t come naturally at first, he learned that being visible, relatable, and real creates trust and connections. Whether it’s on Instagram, LinkedIn, or in front of an audience, showing up as your true self is key.

Writing & Creativity: Keeping It Authentic

Taking his message a step further, Mike shared his experience moving from nonfiction to fiction. His new novel still weaves in themes of family and legacy, and he describes how his characters almost became real to him, guiding the story in unexpected directions. If you’re toying with writing (fiction or otherwise), Mike’s advice is simple: write what you know, and let authenticity shine through.

Words of Wisdom for Aspiring Leaders & Authors:

Reverse engineer your brand. Speak directly to the person you once were or someone in your target audience.
Show up authentically. People connect with people, not facades. Embrace your uniqueness—even if you think your daily life is ordinary!
Think legacy, not just strategy. Whether in business or personal life, consider the values and impact you’re leaving behind.

Get Inspired & Connect

You can find Mike on Instagram (@mikecyoung), LinkedIn, or at mikecyoung.com. Pick up “The Farmer’s Code” and stay tuned for his upcoming novel!

For the full conversation and more insights, catch the latest episode of Marketing Wins wherever you listen to podcasts.

Here’s to authentic brands and lasting legacies, Valerie Morris & The Marketing Wins Team

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Navigating Authentic Social Media & Book Launch Strategies: A Conversation between Katie Brinkley and Valerie Morris

Wednesday, January 31, 2024 • Duration 31:57

"Navigating Entrepreneurship and Digital Marketing: A Conversation between Katie Brinkley and Valerie Morris"

Marketing leaders, Katie Brinkley and Valerie Morris, discussed key insights and experiences in the realm of entrepreneurship and digital marketing. We also talked about Katie’s new book and the process she went through to publish it.

Building a Brand:

Katie Brinkley emphasized the significance of authenticity, advising entrepreneurs to stay true to their values and communicate a genuine story. Katie has a social media agency in Denver, offering social media and podcast strategy for CEOs aiming to become thought leaders. She started working with bands on MySpace 20 years ago and has a background in radio, which influenced her current business.

Katie emphasizes the significance of sharing one's story and thoughts, despite the vulnerability it brings. Holding a microphone, either physically or metaphorically, is crucial for building trust and community, especially in the digital world.

The Social Shift

Katie's book, "The Social Shift,” recently came out in December 2023. The book addresses the changing dynamics of social media and emphasizes strategic use to build a community online and balance time effectively.

It took 18 months to publish, providing insights into the evolution of social media and the quest for community building. Katie shares the challenges faced during her book launch, including website malware issues that affected the launch day. Despite the hurdles, Katie successfully launched her book on her website and plans to sell it on Amazon later. Katie acknowledges the importance of finding reliable partners in the publishing process, doing thorough research, and understanding the significance of metrics. Learn about how her launch went and lessons learned along the journey!

Connect with Katie Brinkley:

Interested individuals can connect with Katie, explore her podcast, and obtain her book at.

This episode brought to you by Author Craft!

Outdoor Advertising with On The Move Trucks

Thursday, August 31, 2023 • Duration 27:13

In this episode you will learn about:

CJ’s background.
Her role at On The Move.
How CJ fell in love with marketing.
The importance of learning on the job.
How On The Move solves problems for people.
How On The Move transitioned from self-storage to the truck rental industry.
How On The Move is using trucks for several different purposes.
How rented trucks can help brands build deeper relationships with customers.
Why rented trucks act like rolling billboards that are also useful.
How real estate agents leverage rented trucks to drive sales.
The marketing challenges that On The Move has faced.
Why SEO has been difficult for On The Move.
The importance of strong customer relationships.
How the availability of trucks has impacted On The Move.
Advice that CJ would give her younger self about marketing.
What CJ thinks is the key to success.
Why it is dangerous to try to do too much without getting any help.
Why marketers never take a break from work.
The challenges of working from home in the post-pandemic world.
CJ’s advice for your next marketing win.
Why it is important to trust your gut in marketing.
Why it is important to track your marketing and sales activities.
Why you should remember your accomplishments.
The lessons that CJ learned from a big-budget marketing failure.
Why traditional marketing is also important and relevant in our digital world today.

Find CJ online

Website

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This episode brought to you by Author Craft!

How to Launch a Book

Monday, July 3, 2023 • Duration 39:50

In this episode you will learn:

Valerie’s recent work with book authors.
How Valerie successfully launched her own book.
What authors should think about before launching a book.
The importance of sharing your writing process with your audience.
What to share on social media about your book.
How to get over the imposter syndrome when thinking about writing a book.
Why the launch process should not be rushed.
Things that can slow down the book launch process.
Why do you need a marketing and communication strategy for your book?
How to reach your book sales goals.
Why you need to get the book ‘advocates’ on board before launching.
How to think strategically when selecting the date on which to launch your book.
Valerie’s experience working with a client with an engaged launch team.
Important considerations when launching your second book.
How to overcome limiting beliefs about your book.
How to motivate people to read your book even if it is a new subject matter for them.
The key differences between launching a book independently vs. through a publisher.
Should you put together a book proposal before you start writing?
What you should know if you decide to self-publish a book.
The hybrid options available for book publishing.
The preferred publishing routes for small business owners.
The key benefits of the independent route vs. the publisher route.
How helpful are publishers in today’s digital world?
The marketing work that authors have to do even if they have a publisher.
The difference between promoting your book and helping people find your book.
How to cut through the noise when promoting your book.
How your confidence in the book affects the way you present it to the world.
How to think strategically about the subject of your book.
Realistic goals that authors should think about before writing a book.
Valerie’s motivation for writing a book.
How books help build credibility.
How to use a book as a marketing tool for a small business.
Evergreen vs trendy books.
What is a realistic book launch timeline?
The background legwork that is needed to launch a book.

This episode brought to you by Author Craft!

All About Evergreen Content and Freelancing

Thursday, June 15, 2023 • Duration 30:54

In this episode you will learn:

Dorothy’s transition from a freelancer to an agency owner.
Dorothy’s new digital media company that helps freelancers grow business.
The limiting beliefs that some people have that prevent them from moving from live launches to evergreen content.
The most common types of evergreen content.
What does evergreen content mean?
The difference between evergreen content and live launches.
How your offer needs to change in order to be better suited for an evergreen sales process.
The power of webinars and how they can support the sales of evergreen content.
The biggest objections that people have to evergreen funnels.
How to select the right webinar recording for your evergreen offer.
How to make people more comfortable delivering webinars.
What is the difference between a webinar and a masterclass?
How to prepare yourself for developing an evergreen digital product.
How to determine that your content is ready for paid ads.
Why running paid ads is a simple process but definitely not an easy process.
How to calculate your advertising budget for live launches.
How long it normally takes to optimize a webinar before it is ready to become an evergreen product.
How freelancing can be an entry point to entrepreneurship.
The most pressing needs that freelancers have today.
How Dorothy innovated during the pandemic to follow the most recent trends.
Why it is important to have high-value freelancing skills.
The most incredible aspects of freelancing.
How AI might change marketing.
Dorothy’s advice for your next marketing win.
The most lucrative trend for business owners who are looking to grow.

Find Dorothy online:

This episode brought to you by Author Craft!

Rebuilding a Marketing Business After Covid

Thursday, June 1, 2023 • Duration 24:32

In this episode you will learn about:

Shawn’s area of expertise.
Shawn’s 4-month social media training package that includes training for the internal team.
How Shawn's business was impacted by Covid and how she adapted.
How to develop engaging content for industries that don’t sell “shiny objects”.
The types of monthly newsletters that get good open rates.
Why it is important for business owners to take marketing seriously.
How adding a little bit of humor to marketing campaigns can help improve results.
How speaking to a more general audience with your marketing content can be beneficial.
How to make your brand more approachable online.
Why it is important to show before transformations and after and behind the scenes content to your audience online.
Marketing trends in the travel industry after Covid.
The shift towards direct bookings in the travel industry and how social media can help increase such bookings tremendously.
The type of social media content that travel companies should focus on.
How Shawn has positioned her brand on social media in a more innovative way.
Why doing marketing content about yourself can be awkward.
How an outside voice can help highlight brands in the most positive way on social media.
How being too close to the material can hurt marketing efforts.
Shawn’s most recent marketing win that involves the Caribbean.
Shawn’s best advice for companies that are trying to achieve their next marketing win with digital marketing.

Find Shawn online:

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This episode brought to you by Author Craft!

How Marketing Has Changed for Corporations and Nonprofit Organizations

Monday, May 15, 2023 • Duration 39:11

In this episode you will learn:

How marketing has changed in the recent months.
Marketing challenges that companies face today.
The transition from traditional to digital marketing.
How the relationship between marketing and sales has changed.
How the customer buying process has changed in recent years.
Why it is important to adjust your marketing tactics periodically.
How to get in the mindset of your customers, especially for younger customers.
Why it is important to understand how marketing affects other business functions such as HR.
Why the brand story is becoming more important for customers.
The art and science of telling stories and making those stories interesting for clients.
How decision making affects planning marketing strategy.
The questions that Burt helps clients answer.
Successful marketing tactics that Burt has implemented for clients.
How to advise clients on the best marketing tactics.
The psychology of marketing.
Why it is important to break down silos in organizations.
How to understand the value of each customer for marketing agencies.
Why the branding approach should start with discussions around brand values.
Is email still an effective marketing channel?
Marketing for non-profit organizations.
How nonprofits can build a brand in a changing marketplace.
The marketing needs of nonprofits.
How nonprofits can build a purposeful marketing strategy.
Why discipline and consistency is important in marketing.
How to approach marketing in a fragmented world where people are exposed to thousands of marketing messages every day.
How to build trust with customers in the digital world.
Actions that you can do today to get your next marketing win.
Why it is important to keep your professional network updated on how your services evolve.

Find Burt online:

This episode brought to you by Author Craft!

Marketing Wins – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Marketing Wins – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other67

LinkedIn49

Facebook23

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other67

LinkedIn49

Facebook23