Ever wanted a business mentor who shared hard-won success secrets, their latest insights and the raw story behind running a million dollar business?
That’s exactly what you get on the Grow To CEO podcast with me Rose Radford, ex-McKinsey consultant, turned award-winning CEO, speaker and mentor to high level women entrepreneurs.
Join me for perspective-shifting, insightful nuggets of weekly value on topics of digital marketing, making money online, high ticket sales and leading your coaching business and team like a CEO.
This is the show to develop your decision-making and skillset, so you can grow your business with more confidence, knowledge and fun - because you’re ready to Grow To CEO.
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Today’s episode is one I hadn’t really thought I would ever be recording. But I suppose, we never really think about the end when we start something. Right?
Okay… here goes.
I’m officially going to be finishing up the Grow to CEO Podcast, with no clear plan (or timeline) for when I might bring it back!
We’ve run the podcast for 18 months now and honestly…. we’ve had some pretty darn cool highlights that I think are the perfect way to end this journey.
And although our podcast has been great for the business, there is a method to (what you might think is) my madness!
What you’ll learn:
Some of the frickin’ awesome highlights we’ve experienced from the show (one of these really was a *full circle* moment!)
Why the podcast isn’t making it into the next season of my business
What’s next for myself, my team and my business
Three invitations I have for you <3
So, for the last time (unless you’re thinking about going back through the other 80 plus episodes of pure gold we’ve got for you here - which I highly recommend)... Let’s dive in!
P.S. Sending a big virtual hug your way for being one of the awesome peeps that makes up this wonderful community of ours!
081 How To Bust Through Your Income Plateau with Natasha Bray
Season 1
Monday, July 31, 2023 • Duration 38:22
Welcome back, my friend. Today’s episode is a very exciting one, as I am joined by my wonderful friend and mastermind sister, Natasha Bray.
From maternity leave to running a million dollar business that helps high achieving females heal their childhood wounds and rapidly unlock their ultimate level of success (all in just three years)... Natasha’s journey into entrepreneurship is pretty darn extraordinary!
Natasha is a multi award winning Success Mastery Coach, Healer and Teacher in the business success industry, founder of the School of Healing Mastery, has been featured in local and national papers… AND has been recognised as one of the top 35 entrepreneurs in Great Britain.
So, yes… it’s safe to say I am absolutely thrilled to have her joining us today!
And if learning about the success sabotages that may be holding you back from really elevating your income and supporting you in accessing your next level of success, is something you want to dive into… I have no doubt that you will be too!
What you’ll learn:
Natasha’s incredible journey from social work into entrepreneurship (as a single mum with a 10 month old!)
How being the *over-giver* can impact you at every level within your business and where this actually stems from (the root cause of this goes further back than you think!)
Why the Imposter Success Saboteur comes knocking and the significance healing this has on your ability to be a successful entrepreneur
The real reason why *showing up* in your business and being seen as your true self fills you with so much fear (I’m getting kind of vulnerable with this one…)
How the Hustler Saboteur may be showing up within your business, causing you to hit the *self-destruct* button
Why Natasha’s definition of success has changed in this season of her life
So, if unlocking your income potential and breaking through the glass ceiling of your mind is something that’s on your to-do list this year… grab a pen and some paper, pull up a chair, and let’s dive in!
072 Lessons From Copywriting For 7-8+ Figure Businesses with Anna Iveson
Season 1
Monday, May 29, 2023 • Duration 41:57
In today’s episode, I am joined by the wonderful Anna Iveson. Now… unlike the other guests I’ve had on the podcast, Anna doesn’t run her own business. Instead, her brilliance has taken her into the world of Grant Cardone Enterprises, where she works as his Senior Copywriter (and if you haven’t already heard of him, let’s just say he’s got a pretty big online brand)!
No matter what’s happening in the world, if you can create epic content online, you’ll always be generating demand for your offers. Especially when that copy is going into cold traffic funnels.
That’s why I’m SO excited to have Anna joining me today, as she’s not only the bee’s knees when it comes to copywriting in general… BUT she’s specifically awesome at *cold traffic funnel* copywriting for coaches, consultants and course creators… aka YOU!
In fact, a couple of years ago Anna was helping me create some copy for my business, which I’m pretty confident we’re still using today (that feels pretty darn cool, even if I do say so myself lol!).
So, if you’re ready to learn what successful copywriting consists of for a 7-8+ Figure Business and to get the inside scoop on what working within the realms of Cardone Land is like, you’re definitely going to want to hit that play button, my friend!
What you’ll learn:
How Anna went from the corporate world of investment banking to falling down the Alice in Wonderland online world rabbit hole
Why Anna pivoted from the *launch model* copywriting to cold traffic copywriting and the rewards she’s reaped from doing so
071 How To Get Fewer No-Shows On Sales Calls
Season 1
Monday, May 22, 2023 • Duration 17:56
Welcome back, my friend. In today’s episode, I'm revealing the secret sauce - the strategy, mindset, and energy shifts that can dramatically decrease your *no-show* count.
For context, we’ve only had ONE no-show in 2023 (who in hindsight, wasn’t the right fit for us anyway!).
Before I spill more about today’s episode, I need to remind you about something rather important - the Millionaire Girl Next Door® Live Experience ticket prices are set to increase in one week!
This event is a mind-blowing extravaganza crafted by yours truly and my awesome team and is your chance to dive into pure magic, with me taking the stage and delivering workshops that are designed to help you skyrocket your business success.
But here's the juicy part…It's all about connections.
Whether you're dying to make new business besties, swap podcast spots, or unlock exciting collaboration opportunities… this is your playground.
Imagine people from all over Europe, America, the UK (and even me jetting in from Portugal).
Oh, and did I mention that as well as walking away with new connections, a wealth of learning and the MGND Swag Bag, you also (hopefully!) will get your hands on a pre-release copy of my upcoming book!?
070 How I Run A 7 Figure Business With Less Than $150/Month Tech
Season 1
Monday, May 15, 2023 • Duration 18:29
Hello and welcome back, my friend. In today’s episode, I will be peeling back the curtain, and sharing with you - in a SUPER straightforward and uncomplicated way - the tech we use to run my 7 figure business.
We’re talking about the kind of tech that allows me to run my business with the MOST amount of systemization automation but with the least amount of *tech wizardry* required, all for LESS than $150 per month!
(Psst… It's going to be far easier than you’re thinking right now… scouts honour!)
What you’ll learn:
The all-in-one software that allows us to create everything from my $1 million funnels to our membership portals, quizzes and forms (this one has to be my favourite!)
Our calendar and call system reminder we’ve been using since day dot, which is the ultimate wing-woman for busy business owners (you can get your hands on this one for as little as $16 per month)
A slightly newer piece of software we use that offers so many incredible perks, it quite literally blows my mind. This is the piece of gold that we use for client management, client tracking, lead tracking and SO much more
The reason why I don’t like using Google Meets and the tried and true video conferencing platform I’ll be sticking with for the foreseeable future
069 5 Mindset Shifts To Get Off The Income Rollercoaster
Season 1
Monday, May 8, 2023 • Duration 21:12
In today’s episode, I’m going to be answering the big *million dollar* question that I get asked regularly (drum roll please…) and that is, “Why the heck am I stuck on the income rollercoaster and constantly fluctuating between big and pretty much dried-up money months?!”.
Before we dive into this episode, I’d be doing you a disservice if I didn’t triple check you got the memo on our Millionaire Girl Next Door® Live Experience… As tickets are currently flying off the virtual shelves!
This full day, connection-led, education-focused, community-driven event is an INCREDIBLE opportunity that I truly do not want you to miss out on! And of course, I’ll be on stage all day supporting, teaching, coaching and guiding you through all the juicy goodness we have in store for you!
The price goes up in a few weeks time, so if you want to reserve your ticket at the discounted price, head to the link at the bottom to go and snag one now!
Back to today’s episode… When it comes to the income rollercoaster, I’ve been there, I’ve stood where you’re standing right now and I too have hit the panic mode button HARD. But I’ve also managed to hop off this wild income rollercoaster and create consistent $60k+ cash months.
Yes. There is light at the end of the tunnel, my friend, and the 5 mindset shifts I’m going to share with you today (plus the additional strategic mindset shifts to over-deliver a little bit for you on today’s episode!), are going to help you get onto the accelerated path to this.
What you’ll learn:
Why your current perspective could be muddying the view you have on your business’s success, and how adjusting your *business lens* can help you to positively reshape this
068 Feel Safe To Succeed With Dr Morgana McCabe Allan
Season 1
Monday, May 1, 2023 • Duration 49:57
Hello friend! In today’s podcast episode, I have a very special guest, Dr Morgana McCabe Allan joining us (yay!!).
Morgana is not only a wonderful friend of mine, but she is also a resident mindset coach inside the Freedom Accelerator®. When I say ‘mindset coach’, I don’t mean the *learnt from a textbook* kind of mindset coach (not that there's ANYTHING wrong with this might I add)... but rather, the kind who has a PhD in how to create our reality and identity, and how we co-create them with all the things, people, places, ideas, social constructions AND embodied emotions that we engage with through life (and breathe… lol!).
Not to mention the fact that she’s an international number 1 best-selling author, who also coaches entrepreneurs how to overcome the patterns of behaviours, fears and insecurities that hold them hostage at any level of their business (we’re talking entrepreneurs who are just starting out, to those who have 7-8 figure businesses).
We’ll be talking all about selling the NAKED version of you (...quite literally), scaling under scrutiny, overcoming trauma-led beliefs and everything in between!
What you’ll learn:
What it actually means to be creating our identities and realities as entrepreneurs, and the impact your corner of the internet (and the other corners you’re absorbing) is having on this
How to productively deal with negativity from those around you on your entrepreneurial journey without hitting them with a “screw you” attitude. Plus, the bread and butter “Yes please… No thank you” exercise that will help you to do this
The likely struggles you’ll encounter as an entrepreneur, no matter what stage of business you’re currently at and HOW to successfully overcome these before you hit *burnout*
067 Why The “Online Course Gold Rush” Is Dying Out (& What To Do About It)
Season 1
Monday, April 24, 2023 • Duration 18:12
Welcome back, my friend! In today’s episode, I’ll be exploring the current state of the online course industry and delving into the hot topic of why the online course ‘gold rush’ is dying out.
The message I have for you here is going to be SUPER important if you’re coaching people on how to launch courses or if you’re looking to launch your own course in today’s online world.
So fasten your seatbelts and get ready for a quick-fire journey through time, where I’ll be exploring how the industry had such a significant boom, why things are starting to shift, and where this could leave your success with online courses in the future!
What you’ll learn:
The 3 fundamental factors that allowed the online course industry to become the goldmine that it once was
The real reason why the online course industry is becoming significantly harder to profit from in today’s digital era, causing there to be a TONNE of ghost courses on the market (no, I don’t mean the spooky kind - lol)
What you need to do to actually profit from an online course in 2023 and whether creating an online course would even be the right step for you right now, in your current stage of business
Why those who are trying to sell you *the online course success* dream are literally selling you a dream UNLESS they are also teaching you the four success factors I’ll be sharing with you today
The approach I take within my business and where I focus my time to make sure I’m getting the most bang for my buck
066 Best Income-Generating Activities In First 1 Year Of Business
Season 1
Monday, April 17, 2023 • Duration 35:53
Welcome back to the Grow to CEO Podcast! In today’s episode, I’m going to be dropping some SERIOUS value bombs as I take you through the BEST income-generating activities you could do within your first year (or so…) of business.
I’m about to walk you through a smorgasbord of activities that will take you from an overwhelmed, shiny object syndrome, financially anxious mindset… to a success-focused, confident, needle-moving one!
But before I share this really powerful framework with you, I first want to make certain that you know you are FORMALLY invited to come and join me at the Millionaire Girl Next Door® Live Experience in London!!
I am STOKED for this event and if you’re…
Really craving in-person connection and that feeling of intimacy with others
Looking for tried and tested strategies that really work in the online space today
Want to deeply master your sales, marketing and scaling game within your business right now and in the many years to come
Then do not delay in following the link at the bottom of this page to get yourself signed up and on the waitlist.
Tickets are limited and once they’re sold out… they’re sold out for good!
Turning back to today’s content... This particular episode is going to be BONKERS brilliant for those of you who are looking to go back to basics with your sales and marketing and start generating more cash this month… the next month… and every month after that!
065 Your Message Is Your Money Magnet with Holly MacCue
Season 1
Monday, April 10, 2023 • Duration 36:15
Welcome back to the Grow to CEO Podcast my friend! Today I have with me my wonderful friend, and Sales and Marketing Coach, Holly MacCue.
Holly has worked with clients in well over 50 different industries, to help them nail their positioning, own their brilliance, master their messaging and create effortless sales WITHOUT the need for paid ads.
Yes. Holly is the (truly epic) woman you go to when you want to learn how to become that “no brainer” choice for your ideal client and start skyrocketing your sales.
What you’ll learn:
Holly’s unconventional journey into entrepreneurship and how she was able to land her first client after moving to a foreign country with ZERO networks
The #1 reason WHY your current messaging is causing you to end up with a tonne of fence-sitters, and how leaning into your own brilliance is your one-way ticket out of this
How to nail the “this is for you if…” messaging that allows you to find the ACTION takers within your target audience, who are ready (and raring!!) to buy from you right now
Why your ideal client is still scrolling past your offer, and how one simple tweak to your messaging could solve this
How passionately standing behind your offer with confidence, certainty, and conviction builds unwavering trust with your audience, and allows you to SCALE your business
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What a cold traffic funnel is and HOW to pick the type of funnel that best serves you and your business
The lowdown on what you should include in your funnel if you’re selling a high ticket group coaching program (we’re talking PLF Funnels, survey funnels, lead magnet funnels… the whole shebang!)
Why including a cold traffic funnel within your business is a *MUST* - especially if you’re looking to maximise your output, whilst minimising your input and not completely burning yourself out
The breakdown of how Anna, a mother of three from Harrogate ended up ghostwriting for Grant Cardone and what working for this insanely successful man is really like
The key things that have shaped Anna into the EPIC copywriter that she is today (we’re talking actionable steps that you can immediately start doing to level up your own copywriting skills)
Why tinkering with your Facebook Ads is the LAST thing you want to do if you’re not getting the results you want from your cold traffic funnel, and what you should be adjusting instead
The best place to start when it comes to copywriting if you’re currently feeling stuck or you just downright hate it - lol
Anna’s view on the future of copy with AI in mind and how this could impact the copywriting world as we know it
This episode is quite literally bursting at the seams with value bomb after value bomb. So, get comfy and let’s dive in!
So if you’re reading this, I have a hunch you belong in that room with us.
Now back to today’s episode…
Think of this as your very own *pre-sales call checklist* to make sure your soulmate clients are showing up BIG for their scheduled sales call.
What you’ll learn:
The perfect timing and tools for sending pre-sales call reminders
What calendar booking systems make for the best pre-sales call client experience and why using one of these is SO important (I’ll also be sharing my top tip on how to automate this step!)
How we continue to nurture and connect with our potential new clients before and up to the time we’re scheduled to meet with them
The #1 message I share with my potential new clients that encourages them to level up and show up for our sales call without making them feel like naughty toddlers - lol (p.s. This messaging has been with me since I began my business!)
Why sales calls from cold traffic funnels can result in more no-shows and how playing the long game (particularly in the evergreen world!) can be really powerful in this instance
The importance of hitting a happy medium when it comes to the *strength* of your brand, so as it increases trust and credibility without removing the personal element or making your audience feel like ‘just another number’
Two fundamental questions you need to ask yourself if you want to have the mindset and energetic shift that will accelerate your sales-call success rate
The ugly truth as to whether you’re actually allowing yourself to be available for people to waste your time (the answer to this might just surprise you!)
So, if part of your sales process in your coaching, consulting or online service-based business right now includes a sales call, tuning into this episode is going to be incredibly important for you!
What software I use to reduce my team’s workload and ensure all of our client contracts are always ready, automated and signed by the epic women coming into our programs
How we automate our workflows with just a few clicks and connect the software we use within my 7-figure business so that all of our tech works seamlessly with one another
A common piece of software you’ve probably already heard about, but that adds a very important touch of professionalism to your inbox
Two completely FREE but extremely powerful pieces of software I use to deliver our high ticket group coaching programs AND easily connect with our clients
So, if you’re currently feeling a little lost in the *tech world* and are worried about how to successfully and simply incorporate new software into your business, this episode is going to be your saving grace!
(Some of the below links are affiliate links which means if you go on to purchase an offer, I may receive a commission. You will not get charged any extra as a result).
The importance of not giving your power away to things that are outside of your control and why *victimhood* is never a good place to unpack and live in
How to identify whether you’ve subconsciously created your own internal glass ceiling that is suppressing your own success and keeping you stuck on the income rollercoaster
Whether you’re contributing to your own self-sabotage and how to recognise and overcome these destructive patterns of behaviour (I’ll be sharing one of my own with you here too!)
How to claim, hold the energy for and calibrate yourself to those higher income months that you desire
The strategic shifts you need to make to smooth out the income rollercoaster and allow for more than enough money to come in every single month
So, if you’re ready to take your mindset to a whole other level and start having some predictable, reliable, and sustainable HIGH cash months… click play and let’s go!
How to let go of your ‘‘trauma-led’ beliefs and slowly, sustainably and softly scale the second time around (hello true abundance)
Morgana’s brilliant journey into entrepreneurship and the trials and tribulations that she encountered along the way that made her the marvellous woman she is today (we’re talking strippers and full-frontal nudity!)
The key to truly feeling safe within your business and yourself, and how this will accelerate your growth
Why being head over heels in love with your soul mate client is SO important when pivoting from 1-1 coaching to 1-to-many group coaching
So, if you’re ready to unlock your next level mindset and dive a whole lot deeper into what business *success* really looks like, you’re not going to want to miss out on this episode!
Whether you’re new to the online course world or you’ve been around the *digital block* a few times, this episode has got some seriously important (and very current) details you’ll want to know about!
My *three circles* of Income-Generating Activities and how successfully incorporating a selection of strategies from each one will allow you to accelerate your business success
The EXACT Direct Income-Generating Activities I use to find, qualify, and consistently sign new clients in today’s online world (I’m talking 2 - 7 new leads a day kind of thing…)
How using Supportive Income-Generating Activities to build a real connection with your ideal prospect will allow you to CONVERT them into happy clients – without becoming a Spammy Sue (because no one wants that title!)
The hidden power of your DM’s, Facebook Groups and Networks, and how fully (and correctly) tapping into these can skyrocketing your sales
The profound benefits of Ongoing Income-Generating Activities and why these were a gamer changer for me in the early years of my business
Selecting just a few of these strategies, consistently implementing them over a 90-day period AND doing so with an experiential mindset (yes… you’re allowed to SUCK when you start off - lol) will do nothing short of SNOWBALL your success.
So, get your pen and paper at the ready… because this episode is JAM PACKED full of *must-know* tips you’re not going to want to miss!
The difference between your NICHE and personal brand, and how confusing the two could be costing you sales
The EXACT strategy Holly uses to juggle motherhood and entrepreneurship, in a consistent and sustainable way
So, if you’re newer in business or are looking for a messaging upgrade, not only are you going to frickin LOVE this episode but it’s also going to be absolute GOLD for you.
