Marketing Operators – Details, episodes & analysis

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Marketing Operators

Cody Plofker, Connor MacDonald, and Connor Rolain

Business

Frequency: 1 episode/6d. Total Eps: 138

Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.

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Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇺🇸 USA - marketing
23/08/2026
#65
🇬🇧 Great Britain - marketing
22/08/2026
#76
🇺🇸 USA - marketing
22/08/2026
#69
🇬🇧 Great Britain - marketing
21/08/2026
#31
🇺🇸 USA - marketing
21/08/2026
#68
🇬🇧 Great Britain - marketing
20/08/2026
#98
🇺🇸 USA - marketing
20/08/2026
#59
🇨🇦 Canada - marketing
18/08/2026
#91
🇨🇦 Canada - marketing
17/08/2026
#49
🇺🇸 USA - marketing
17/08/2026
#82

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://9operators.com/
166 shares
https://www.prescientai.com/operators
128 shares
https://www.richpanel.com/?utm_source=MO&amp
108 shares

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Score global : 38%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEO

Season 1 · Episode 23

Tuesday, September 3, 2024 • Duration 01:08:06

00:00 Introduction

04:40 The Background of a CEO in E-commerce

07:16 The Importance of Marketing Knowledge for CEOs

09:08 The Role of Content and Understanding the Attention Economy

12:01 The Importance of Survival and Longevity in Business

19:49 The Significance of Incrementality in Marketing

21:05 The Day-to-Day Responsibilities of a CEO

27:36 CEO's Involvement in Marketing and Budgeting

32:24 Collaboration between CEO and Marketing Team

33:06 Using Data Analytics for Marketing Optimization

35:05 The Role of Finance in Driving Growth and Profitability

37:25 The Future of Advertising: The Creator Economy

49:12Partnering with Creators and Leveraging Earned Media

56:16 Taking Big Swings: Investing in High-Profile Partnerships

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

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E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays

Season 1 · Episode 22

Tuesday, August 27, 2024 • Duration 01:06:54

This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year.

00:00 Introduction

02:00 Building a Loyal Audience and Reflecting on Opportunities

07:10 The Importance of Taking Initiative and Showing Growth

13:46 Revenue Concentration in the Holiday Season

18:14 Creating Value and Exclusivity in Holiday Promotions

22:22 Product Launches and Kits for the Holiday Season

29:45 Consideration Period and Planning for Q4

33:26 Setting Revenue Targets and Understanding Marketing Channels

40:21 Flexibility and Innovation in Messaging and Offers

42:30 Inventory Management and Cash Flow Considerations

45:39 Measuring Incremental Impact of Marketing Spend

53:15 The Importance of a Well-Defined Plan and Continuous Optimization

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by:

Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...

Season 1 · Episode 13

Tuesday, June 25, 2024 • Duration 01:32:19

00:00 Introduction

03:16 Life Updates

06:04 Introduction to Tyson Drake and his Background

11:46 Merchandising and Marketing in Different Industries

27:39 Creating Effective Marketing Campaigns

30:54 Product Classification: A Tiered Approach

32:43 Category Expansion: Becoming a Kitchenware Brand

36:30 Forecasting and Inventory Management

50:58 Measuring the Effectiveness of Top-of-Funnel Advertising

01:01:49 Measuring the Effectiveness of Marketing Channels

01:02:49 Challenges of Measuring TV and Streaming TV

01:06:14 Post-Purchase Surveys and Media Mix Modeling

01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys

01:11:01 Creating Mental Availability and Being Part of the Consideration Set

01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music

Richpanel. ⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences

Season 1 · Episode 12

Tuesday, June 18, 2024 • Duration 01:12:37

00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating Video Content for Customer Education 48:52 The Importance of Trusting Your Gut 53:36 Funnels in Marketing and Business 01:05:00 Balancing Discounts and Brand Value 01:08:49 The Impact of Pricing and Offer Positioning 01:10:17 Testing Messaging and Perception

Prescient.

https://www.prescient-ai.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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E011: Going Global: How We're Approaching International Expansion

Season 1 · Episode 11

Tuesday, June 11, 2024 • Duration 01:09:46

00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early International Sales and Easy Wins 29:32 Timing and Team Building for International Expansion 31:23 Shipping Challenges and Localization 33:15 Building Dedicated Teams for International Markets 34:41Timing and Localization: Key Factors in International Expansion 38:32 Team Structure and Communication for International Growth 48:04 Translation: Challenges and Considerations for International Markets 55:47 Media Mix: Diversifying Channels for International Reach 57:04 Influencer Partnerships: Expanding Brand Reach in International Markets 01:02:45 Market Nuances and Adaptation: Keys to Success in International Expansion

Prescient.

https://www.prescient-ai.io/operators Haus. ⁠⁠⁠http://Haus.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase

Season 1 · Episode 10

Tuesday, June 4, 2024 • Duration 01:23:31

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives

08:34 Defining CRO and its Impact on Revenue per User

28:47 Optimizing Team Structure and Design Support in E-commerce

44:10 The Impact of Video Experiences on Revenue and Customer Engagement

49:48 CRO Testing: Strategies for Optimizing the Customer Journey

55:59 Optimizing Conversion Rates Through Intuitive Navigation

58:12 Balancing Testing and Editorial Decisions in Website Design

01:02:16 Measuring True Incrementality with Marketing Science

01:21:05 Informed Upselling and After-Sell Strategies

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack

Season 1 · Episode 9

Tuesday, May 28, 2024 • Duration 01:12:40

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more!

00:00 Introduction

03:03 Seeding vs. Gifting: Influencer Engagement Strategies

08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns

14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content

37:04 The Dynamics of Influencer Marketing

57:59 Navigating the Brand vs. Growth Debate

01:05:33 Leveraging Flagship Partnerships

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

Motion.⁠⁠⁠

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Aftersell.⁠⁠⁠

https://www.aftersell.com/⁠⁠⁠

Richpanel.⁠⁠⁠

⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More

Season 1 · Episode 8

Tuesday, May 21, 2024 • Duration 01:17:54

00:00 Introduction 06:44 Building High-Performing Teams 15:14 Insourcing vs Outsourcing 31:12 Scaling Channels and Finding New Growth Opportunities 04:59 Building a Strong Team for Business Success 39:10 Evaluating the Value of Software Solutions 53:26 The Role of Influencer Marketing in Brand Awareness 56:40 Underrated Software Tools for Business Efficiency 01:08:12 Overrated Software in the Industry 01:14:42 Underrated Software Solutions Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now

Season 1 · Episode 7

Tuesday, May 14, 2024 • Duration 01:18:04

00:00 Introduction

06:20 Informing New Products: Philosophy and Approach

13:17 Recent Product Drops by Ridge Wallet and Cody's Brand

28:00 Examples of Successful Brand Expansions

37:29 Process of Informing New Products

38:55 Understanding the Market and Customer Needs

40:21 Using Data and Gut Instinct for Product Development

41:35 Customer Service and Artificial Intelligence

52:02 Coordinating and Project Managing Product Launches

01:02:04 Teasing and Launching New Products

01:08:38 Sustaining Product Success

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Aftersell.⁠⁠⁠

https://www.aftersell.com/⁠⁠⁠

Richpanel.⁠⁠⁠

⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

Season 1 · Episode 7

Tuesday, May 7, 2024 • Duration 01:23:56

In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media. 00:00 Introduction 07:07 David's Paid Social Journey 12:33 Discussion on Meta Performance Issues 23:27 Importance of Diversifying Ad Spend 26:17 Exploring Alternative Channels 28:11 Advertising on Different Platforms 30:08 Pinterest as the Best Platform for HexClad 37:15 Testing and Scaling Strategies 49:07 Building ASC Campaigns 52:54 Minimizing Creative Testing and Focusing on Winners 55:46 Scaling Winners and Turning off Losers 56:41 Optimizing Campaigns by Product Offerings and Asset Types 59:03 The Challenges of Consolidation 01:02:28 Campaign Organization and Optimization 01:06:45 The Importance of Creative Diversity 01:09:57 Native Ads for Different Platforms 01:13:43 Measuring Performance by Placement 01:15:40 The Rise of Instagram Reels 01:18:27 Challenges and Limitations of Ad Platforms Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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Marketing Operators – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

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Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Marketing Operators – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other64

Youtube23

Spotify12

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other64

Youtube23

Spotify12

Apple Podcasts

Spotify