Marketing Ninja Unleashed – Details, episodes & analysis

In this episode, I sit down with Kieron Edwards to talk about why success in business isn't just about growth - it's about doing things properly. We dive into why quality always beats quantity, how to build a business that lasts, and the importance of looking after yourself along the way.

If you're looking to build your dream home or extend your property by ethical builders - get in touch with Kieron by visiting his website: https://kieronedwards.co.uk/ or giving him a call on 07525 437 016.

In this episode of Marketing Ninja Unleashed, I'm diving into the mindset behind running a business - the part no one sees but every business owner feels.

I share how the book The Secret Sauce helped me shift my thinking, the signs of overwhelm you should never ignore, and why storytelling is the biggest competitive advantage family businesses have.

If you want clarity, confidence and connection in your marketing, this episode is for you.

In this episode of Marketing Ninja Unleashed, I sit down with my very first guest of Season 3 - my husband, Shan Patel.

Shan is Head of Product at Ometis (previously Tahola), a data and Snowflake expert, and someone who knows how to turn numbers into insights that actually drive decisions. We talk about where businesses should start with data, the biggest mistakes they make, and why keeping it simple is often the smartest move.

It's a mix of data, storytelling, and a little bit of fun - I hope you enjoy this one as much as we did recording.

Contact Shan for your data needs at Shan.patel@ometis.co.uk or find out more about what they do on their website: https://ometis.co.uk/

We're back after an exciting summer and in this episode I'm sharing three powerful lessons that my experiences over the summer reminded  me of:

• Why the best brands don't just sell products - they help people build memories.
• Why growth only happens when you step outside your comfort zone.
• And why events still matter in a digital-first world.

Marketing Ninja Unleashed is back - and it's all about building marketing that connects, lasts, and actually works.

It's the final episode of Season 2 of Marketing Ninja Unleashed!

In this episode, I'm diving into:

• The power of engaging all five senses in your marketing,
• Why start-ups need to prioritise systems and processes from day one - and how mapping the customer journey (from your perspective AND theirs) makes growth easier.
• How to avoid common pitfalls with website agencies
• And why creating this podcast has been such a rewarding journey over two seasons

Marketing isn't just about tools or tactics. It's about people, their senses, and their choices. Build your marketing around that, and you'll always be ahead.

In this episode of Marketing Ninja Unleashed, I share how I've been getting better at networking as an introvert, why branded merchandise still matters in 2025, and how to make it work on a budget.

I'll also break down paid ads on Meta - and explain how not all agencies are created equal, including why I do things differently at You and Your Story.

In this episode of Marketing Ninja Unleashed, Reena dives into the future of marketing with AI-driven personalisation - including what autonomous agents could mean for your business - and why it's the smallest, most thoughtful touches that create the biggest impact.

We'll explore how micro-influencers and even meme marketing can work for brands of all sizes, and tackle one of the trickiest topics for business owners: pricing your products or services in a way that works for both you and your customers.

This episode covers four things every small business and marketing team needs to get their heads around right now including how you can implement:

• How you can implement UGC without blowing your budget
• Are Google Ads still worth it in the AI era?
• GEO is it trying to replace SEO?

And we're going back to basics with the brand proposition - what it is, why you need it and how you can do it.

In this episode, we break down one of the most over-complicated buzzwords in digital marketing: programmatic advertising - what it really means and how it can actually help your business

We also dive into personalisation in advertising: how to tailor your messaging in ways that actually work on platforms like Meta and Google, without sounding robotic or generic.

And finally - a powerful reminder that no marketing strategy works unless you know yourself first. We discuss why self-awareness is the real superpower for founders, marketers, and brand-builders alike.

Plus we want to know what ads you're hearing, email us on hello@yaystory.com to let us know what ads you heard!

In this episode, we dive into what it really takes to build a brand that's more than just a moment. Because it's easy to chase trends and viral campaigns - but the businesses that stand the test of time? They're the ones built with purpose, consistency, and real connection.

We're talking about sustainability in marketing, how to use customer behaviour data to create smarter, more personalised journeys, what a high-converting abandoned cart flow actually looks like. And why short-term noise never beats long-term strategy!

Plus here's the link to see my notes on the perfect abandoned cart series:

https://yaystory.com/your-abandoned-cart-series