Marketing Minds with Aleric Heck – Details, episodes & analysis

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Marketing Minds with Aleric Heck

Aleric Heck

Business

Frequency: 1 episode/10d. Total Eps: 35

Learn the Best Marketing Strategies to help Grow your Business with the Marketing Minds Podcast. Hosted by Aleric Heck, YouTube Ads & Video Marketing Expert and the Founder & CEO of AdOutreach, a 3x INC 5000 Marketing Company that scaled to 8 Figures & ranked #60 on the INC 5000 list of the Fastest Growing Companies in America. Join Aleric as he invites other Expert Marketers to share their Best Strategies & Tactics on each Episode. If you're looking to Grow your Business using Marketing, the Marketing Minds Podcast is here to help!

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Apple Podcasts

🇨🇦 Canada - marketing
23/12/2025
#71
🇨🇦 Canada - marketing
22/12/2025
#49
🇨🇦 Canada - marketing
21/12/2025
#19
🇨🇦 Canada - marketing
19/12/2025
#74
🇨🇦 Canada - marketing
18/12/2025
#36
🇨🇦 Canada - marketing
14/12/2025
#100
🇨🇦 Canada - marketing
13/12/2025
#76
🇬🇧 Great Britain - marketing
25/08/2025
#56
🇩🇪 Germany - marketing
25/08/2025
#29
🇺🇸 USA - marketing
25/08/2025
#87

Spotify

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http://marketingmindspodcast.com/
28 shares
https://adoutreach.com/8z5z
26 shares
http://adoutreach.com/disclaimerPrivacy
25 shares

https://www.youtube.com/watch?v=18ncbx1f3HU&amp
17 shares
https://www.youtube.com/hashtag/businessgrowth
2 shares

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RSS feed quality

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Score global : 48%

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Social Media Genius Reveals How He Gets 83 MILLION Views Monthly - Marketing Minds Podcast #5

Episode 5

Wednesday, March 19, 2025 • Duration 58:45

talking,Austin Armstrong Shows How to Create Content That Gets Shared Millions of Times | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out Syllaby and more of Austin here: https://syllaby.io/ | https://www.facebook.com/Owwstin/Hey everyone! In today's Marketing Minds podcast episode, I'm sitting down with the incredible Austin Armstrong - a viral content expert who's generated billions of views across social media platforms.Austin breaks down his step-by-step framework for creating viral short-form content, including the exact hooks, psychological triggers, and engagement tactics he uses to dominate platforms like Facebook, Instagram, TikTok, and YouTube. He even reveals his "hidden folder trick" that consistently boosts engagement on his videos (and yes, it's slightly controversial but incredibly effective).What makes this conversation so valuable is that Austin gives us a behind-the-scenes look at how he's built his massive following across multiple platforms. Did you know he's grown his personal Facebook profile to over a million followers? He shares his lesser-known but incredibly effective Facebook strategy, including the text thread format that's generating 83 MILLION views per month for him.We also dive into a game-changing Instagram hack called "Trial Reels" that most creators aren't using yet. This hidden feature allows you to repurpose your best-performing content to reach completely new audiences, and Austin explains exactly how to implement it step-by-step.For those interested in AI marketing tools, Austin shares his journey creating Syllabi, his AI-powered content creation software, and gives us a preview of his upcoming AI Marketing World conference. As someone who's been in social media marketing for over 20 years (starting when he was just 14 years old!), Austin has a unique perspective on where content marketing is headed.

Whether you're just starting out or already creating content, this episode is packed with actionable strategies you can implement immediately. My biggest takeaway? Consistency trumps everything - Austin's been posting thousands of pieces of content for years, and that volume of testing has allowed him to discover what truly works.Stay until the end where Austin reveals his most controversial (but effective) psychological triggers for boosting engagement on any platform!Chapters00:00 The Power of Collaboration in Marketing00:00 Austin's Journey to Viral Success02:45 Key Strategies for Creating Viral Content05:21 Understanding Content Funnels and Audience Engagement08:13 Platform-Specific Strategies for Content Creation10:43 Maximizing Facebook for Organic Reach13:22 Diving Deeper into Facebook Strategies15:56 Exploring Other Platforms: Instagram and Beyond23:59 Unlocking Social Media Growth Hacks26:50 Maximizing YouTube and TikTok Strategies30:31 Transitioning from Long-Form to Short-Form Content33:32 Content Creation Frequency and Consistency37:54 Exploring AI Marketing Tools42:46 Performance of AI-Generated Content44:42 The Evolution of AI Marketing World51:10 Leveraging Psychological Triggers for Engagement

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How Comic Con Built a Billion-Dollar Community w/ Gareb Shamus - Marketing Minds Podcast #4

Season 4

Wednesday, March 5, 2025 • Duration 51:48

Comic Con Creator Reveals His Secret Marketing Strategy | Want us to scale your business? Apply: https://adoutreach.com/fo2x | Check Out more of Star Pics Here: https://www.instagram.com/starpicscards/

Hey everyone, Aleric here! Today on the Marketing Minds podcast, I'm thrilled to bring you my conversation with Gareb Shamus - a true pioneer in the pop culture world. Gareb is the creator of Wizard Magazine, founder of Comic Con, and now the mastermind behind Star Pics celebrity trading cards.

In this value-packed episode, Gareb shares incredible marketing insights from his decades of experience building cultural phenomena. We dive into how Comic Con became the massive success it is today through one powerful strategy: making fans part of the experience. You'll learn how cosplay at Comic Cons actually started as a marketing tactic for Wizard Magazine that unexpectedly created a global movement!

Gareb reveals his philosophy that empowering your fans to become advocates is the most effective marketing strategy. Rather than just creating experiences FOR your audience, he explains how to facilitate experiences that fans create for themselves and each other - which leads to authentic, viral growth.

We also explore his newest venture, Star Pics celebrity trading cards - a genius concept bringing authenticated celebrity autographs to the collectibles market. These premium cards feature stars like Mark Hamill, Megan Fox, and Paul Rudd with unique foil editions, professional grading, and tamper-proof encapsulation. Gareb walks us through the entire collector experience he's designed and how he's applying his proven marketing playbook to this new business.

If you're an entrepreneur or marketer looking to build a passionate community around your business, this episode is packed with actionable wisdom from someone who's created billion-dollar cultural movements. Gareb's insights on fan empowerment, organic marketing, and creating premium experiences are applicable to any industry.

#MarketingStrategy #ComicCon #EntrepreneurAdvice #CommunityBuilding #PopCulture #CelebrityCollectibles #MarketingPodcast #FanEngagement #BusinessGrowth

Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policy

Copywriting Secrets to Skyrocket Your Sales in 2025 with Sean Kemp - Marketing Minds Podcast #3

Episode 3

Wednesday, February 19, 2025 • Duration 54:49

The #1 Strategy for Warming Up Cold Traffic and Boosting Conversion | Want us to scale your business? Apply: https://adoutreach.com/spmj | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Sean here: https://www.facebook.com/groups/minimalistmethodsHey everyone, Aleric here! In this episode of the Marketing Minds Podcast, I’m sitting down with one of the most talented copywriters in the game, Sean Kemp. If you’ve ever wondered how to craft copy that converts, build trust with your audience, or create high-performing funnels, this is the episode for you. Sean has worked with some of the biggest names in the online marketing space, and he’s here to drop some serious knowledge bombs.We dive deep into the concept of the “trust recession” and why building credibility is more important than ever in 2025. Sean shares his strategies for warming up cold traffic, crafting compelling email sequences, and structuring video sales letters (VSLs) that feel like you’re winning a court case. Plus, we talk about the power of challenges, how to package offers effectively, and even how AI is changing the game for copywriters.Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable insights you can apply to your business right away. Sean’s ability to break down complex ideas into simple, actionable steps is something you don’t want to miss.So grab a notebook, hit play, and let’s level up your marketing game together. Don’t forget to like, comment, and subscribe for more episodes like this one!#CopywritingTips #MarketingStrategy #SalesFunnels #VideoSalesLetters #EmailMarketing #AIMarketing #TrustBuilding #OnlineMarketing #BusinessGrowth #MarketingPodcastAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditonsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Navigating the Trust Recession03:08 Sean Kemp's Journey to Copywriting Success06:06 Strategies for Warming Up Cold Traffic09:06 Building Credibility Through Case Studies12:13 Crafting Compelling Email Sequences14:49 The Art of Writing Copy from Scratch17:45 Structuring Effective Video Sales Letters21:04 Optimizing Sales Pages and Funnels23:54 Choosing the Right Funnel for Your Business28:58 The Blame Game in Marketing and Sales29:44 Optimizing Sales Calls for Better Conversion30:42 Leveraging Challenges for Effective Marketing31:52 Building a Successful Challenge Funnel36:45 Direct VSLs in B2B Marketing39:20 The Art of Packaging Offers41:02 Integrating AI in Copywriting45:41 Mastering Voice in Copywriting49:34 Rapid Fire Marketing Tips53:17 Creating Cliffhangers in Content

How To Double Your Email Marketing Results In 28 Days with Phil Rivers - Marketing Minds Podcast #2

Episode 2

Wednesday, February 5, 2025 • Duration 47:41

Why Your First 28 Days of Email Marketing Matter Most | Want us to scale your business? Apply: https://adoutreach.com/lle7 | Check Out more of Phil here: https://www.linkedin.com/in/thephilrivers/Hey everyone, Aleric here! In today's episode of the Marketing Minds podcast, I'm joined by one of the most knowledgeable email marketing experts in the game, Phil Rivers. We dive deep into what's actually working in email marketing right now, and Phil shares his groundbreaking "28-day rule" that could completely change how you think about email marketing.Phil reveals that if someone doesn't convert within the first 28 days of joining your email list, the likelihood of them ever becoming a customer drops dramatically. We break down exactly what you should be doing during these crucial first 28 days, including the specific types of emails to send, when to send them, and how to optimize your entire email marketing strategy.We also cover some incredibly valuable insights about list cleaning, email automation, and how to properly use AI in your email marketing efforts. Phil shares his thoughts on various email platforms and tools, plus we discuss the recent changes in email marketing due to new Google and Apple policies.

One of the biggest takeaways from this episode is Phil's revelation about lead capture optimization - a metric that most 7-figure businesses aren't even tracking properly. If you're running any kind of online business or managing email marketing campaigns, this episode is packed with actionable strategies you can implement right away.Make sure to check out our Marketing Minds newsletter at MarketingMindsNewsletter.com, where we'll be breaking down even more insights from this episode.#EmailMarketing #DigitalMarketing #MarketingStrategy #EmailAutomation #BusinessGrowth #MarketingTips #OnlineMarketing #LeadGeneration #MarketingPodcast #MarketingAdviceCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 The 28-Day Conversion Window01:24 Building Effective Email Campaigns04:21 The Importance of Email Frequency07:15 Strategies for High-Ticket Services10:07 Post-28 Days: Maintaining Engagement12:44 A/B Testing and Optimization22:00 Understanding Email Automation Performance23:40 Key Performance Indicators in Email Marketing27:37 Navigating Email Marketing Benchmarks28:05 Choosing the Right Email Marketing Platform29:12 Impact of New Email Regulations33:07 List Hygiene and Engagement Strategies36:05 Controversial Email Capture Strategies39:26 Leveraging AI in Email Marketing44:05 Final Takeaways and Golden Nuggets

The CRO Secrets Most Marketers Miss with Ethan Bence - Marketing Minds Podcast #1

Episode 1

Wednesday, January 22, 2025 • Duration 59:38

CRO Expert Reveals Counterintuitive Testing Results | Want us to scale your business? Apply: https://adoutreach.com/2bs7 | Check out the Podcast on Spotify http://marketingmindspodcast.com/ | Check Out Ethan here: https://4080marketing.com/ In this episode of the Marketing Minds podcast, Aleric Heck and Ethan Bence delve into the world of Conversion Rate Optimization (CRO). They discuss the importance of focusing on backend profits rather than just front-end conversions, the significance of full funnel tracking, and share Ethan's journey into the field of CRO. The conversation covers practical strategies for optimizing conversion rates, including the inside-out testing approach, quick wins, and the impact of pricing strategies. They also explore the software tools available for effective CRO, emphasizing the need for businesses to choose tools that integrate well with their existing tech stack. In this conversation, Ethan Bence and Aleric Heck delve into the intricacies of Conversion Rate Optimization (CRO), discussing the importance of tracking tools, the evolving role of AI in marketing, and the significance of understanding customer insights for effective copywriting. They explore strategies for low ticket funnels, the impact of funnel diversity, and the mindset needed to succeed in CRO, emphasizing the value of learning from both winning and losing tests. #ConversionRateOptimization #CRO #DigitalMarketing #MarketingStrategy #BusinessGrowth #SplitTesting #LandingPage #MarketingTips #LeadGeneration #abtesting Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business! Copyright 2025 AdOutreach Subject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditions Results May Vary Disclaimer: http://adoutreach.com/disclaimer Privacy Policy: http://adoutreach.com/privacy-policy Chapters 00:00 Introduction to Conversion Rate Optimization 02:59 The Importance of Full Funnel Tracking 05:54 Ethan's Journey into CRO 09:04 Understanding Conversion Rate Optimization 11:58 Real-World Success Stories in CRO 14:46 The Inside-Out Testing Approach 18:13 Optimizing High Ticket Coaching Funnels 21:07 Quick Wins in Conversion Rate Optimization 24:00 Pricing Strategies and Their Impact 26:52 Software Tools for Effective CRO 30:13 Conclusion and Key Takeaways 35:54 Tracking and Conversion Optimization Tools 36:27 The Evolving Role of AI in CRO 39:10 Data Analysis and AI Tools 41:47 Understanding Your Market for Better Copy 49:19 Strategies for Low Ticket Funnels 55:20 Final Thoughts and Golden Nuggets

Welcome to the Marketing Minds Podcast - Marketing Minds Ep. 0

Friday, January 17, 2025 • Duration 24:48

In the inaugural episode of the Marketing Minds podcast, host Aleric Heck introduces the podcast's mission to provide valuable marketing insights and strategies. He shares his background in YouTube advertising and emphasizes the importance of creating a positive ripple effect through marketing. The episode outlines the structure of future episodes, which will feature expert guests sharing their marketing strategies and experiences. Aleric also discusses the entrepreneurial mindset of viewing challenges as learning opportunities and encourages listeners to take action in their marketing efforts.

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How Nonprofits Get $10,000/Month in Free Google Ads - Grant Hensel | Marketing Minds #26

Episode 26

Wednesday, August 20, 2025 • Duration 37:59

The Google Ad Grant Program Every Nonprofit Should Know About | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Grant here: https://nonprofitmegaphone.com/Hey everyone! This episode is going to be a game-changer for anyone running a nonprofit organization or anyone who knows someone who is. I'm talking with Grant Hensel from Nonprofit Megaphone about Google Ad Grants - and yes, his name is literally Grant and he's the expert on grants, which is pretty amazing.Here's what most people don't know: Google gives qualified 501c3 nonprofits $10,000 per month in FREE advertising on Google Search. That's $120,000 per year, and there's no time limit on this program. If you had signed up 10 years ago, you would have received over $1.2 million in free advertising by now.The crazy part? Virtually 100% of legitimate nonprofits get approved for this program, yet most people have never heard of it. And here's the kicker - the average nonprofit only uses about $800 of their $10,000 monthly allowance because they don't know how to use it effectively. Grant's clients average over $8,500 per month because he's figured out the system.Grant breaks down exactly how Google Ad Grants work, including the two-auction system that ensures nonprofits don't compete directly with paid advertisers. We dive deep into the application process, common mistakes people make, and the specific strategies that actually work for different types of organizations - from animal shelters to museums to advocacy groups.This isn't just about traditional charities either. The program covers a huge range of 501c3 organizations including performing arts venues, environmental groups, religious organizations, educational nonprofits, and community organizations. Grant shares real case studies and results he's seen across his 800+ clients.We also cover the technical aspects like conversion tracking, keyword strategy, and why sending people to your homepage will get your ads rejected. Plus Grant reveals some insider knowledge about potential future expansions of the program.#GoogleAdGrants #Nonprofit #FreeAdvertising #GoogleAds #Charity #NonprofitMarketing #DigitalMarketing #501c3 #GoogleForNonprofits #FreeMarketingAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Introduction to Google Ad Grants01:22 Understanding the Google Ad Grant Program04:52 Maximizing the Google Ad Grant Opportunity09:14 Challenges and Best Practices for Nonprofits11:55 Understanding Google Ad Grants14:57 Crafting Effective Ads for Nonprofits18:49 Diverse Nonprofit Organizations and Their Needs21:08 Success Stories and Outcomes from Google Ad Grants25:15 Maximizing the Google Ad Grant Potential28:54 Navigating the Application Process for Google Ad Grants33:05 Common Pitfalls in Grant Applications

Why Professional Ad Creatives Are Losing to Meme-Style Ads - Jeff Minnichbach | Marketing Minds #25

Episode 25

Wednesday, August 13, 2025 • Duration 41:28

The Shocking Ad Creative Trends That Are Dominating 2025 | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Jeff here: https://www.nlc.comHey everyone! In this episode, I'm diving deep with Jeff Minnichbach, the founder and CEO of No Limit Creatives, who has created over 1.5 million ad creatives and built a team of 250 designers. If you've been struggling with ad creative performance or wondering what's actually working in 2025, this conversation is going to blow your mind.Jeff's journey is incredible - I remember when he was just a freelancer in Facebook groups eight years ago, and now he's running a multi-million dollar design agency that literally broke Asana's servers because they had too many projects running through the platform. They had to build their own custom project management software because no existing solution could handle their volume.What's fascinating is how dramatically ad creatives have changed. The polished, professional ads with layers and shadows that worked five years ago are being beaten by wild, abstract, meme-style visuals that look almost unprofessional. Jeff shares some shocking examples of ads that are performing incredibly well for his own business - including monkey comparison ads and abstract pattern backgrounds that he never thought would work.We get tactical about what's working right now: shorter headlines, minimal text, UGC-style content mixed with motion graphics, and videos that are 5-15 seconds instead of the 30-60 second norm from years past. Jeff also reveals his testing methodology - why 3-5 creatives perform better than testing 50 at once, and how to properly iterate on winning ads.The remote team management insights alone are worth the watch. Managing 250 designers across multiple time zones using a pod structure with design leads and directors is no small feat. Jeff breaks down exactly how they maintain quality control and communication using Slack, Zoom, and their custom platform.We also dive into AI's impact on the design industry. While tools like ChatGPT's new image generation are impressive, Jeff explains why you still need a design eye behind the AI and how they're using it for administrative tasks rather than replacing designers entirely.Check out No Limit Creatives at nlc.com if you need any design work done - I've been working with Jeff's team for eight years and highly recommend them.#AdCreatives #GraphicDesign #FacebookAds #RemoteTeam #BusinessGrowth #DigitalMarketing #DesignAgency #Entrepreneurship #AdTesting #marketingstrategy Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Managing a Remote Team03:17 Insights on Current Trends in Ad Creatives15:09 Building a Custom Platform21:48 Managing a Large Remote Team22:13 The Role of AI in Design25:15 Common Mistakes in Ad Creatives27:32 Creating a Swipe File for Ad Inspiration29:37 Methodology for Testing Ad Creatives31:39 Diverse Design Offerings at NLC33:34 Learning from Mistakes in Business38:41 Final Insights and Golden Nuggets

LinkedIn Expert Reveals How He Got 20 Million Views in 3 Months - Joshua B. Lee Marketing Minds #16

Episode 16

Wednesday, June 11, 2025 • Duration 01:18:18

The Secret LinkedIn Strategy That Generated 20 Million Views in 3 Months | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Josh here: https://standoutauthority.com/Hey everyone! In this episode of Marketing Minds, I sit down with Joshua B. Lee, known as the "Dopamine Dealer of LinkedIn," to uncover the strategies that helped him generate 20 MILLION organic views on LinkedIn in just three months.Joshua shares his complete LinkedIn playbook, including his secret newsjacking strategy that's absolutely crushing it right now. We dive deep into why those automation tools and Chrome extensions are actually hurting your LinkedIn game, and how to build genuine human-to-human connections that convert into real business opportunities.You'll learn Joshua's exact messaging formula for reaching out to connections, his 10-20-70 content strategy that builds authority without being salesy, and how to optimize your LinkedIn profile to tell your career story (not just list your resume). Plus, he reveals how LinkedIn newsletters can get you 100% deliverability and get indexed on Google within an hour.We also cover advanced strategies like using LinkedIn Events to build your email list, leveraging company pages effectively, and how Joshua helped Fortune 10 companies like AWS humanize their brands on the platform. Whether you're just starting on LinkedIn or looking to scale your presence, this episode is packed with actionable insights from someone who's been mastering LinkedIn for over a decade.Joshua has worked with industry giants like Google, Oracle, and thought leaders like Joe Polish and Peter Diamandis. His company, Standout Authority, helps executives and entrepreneurs turn LinkedIn engagement into real-world impact. Get ready for a no-BS conversation about what's really working on LinkedIn right now. Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: .Results May Vary Disclaimer: Privacy Policy: Chapters The Power of News Jacking on LinkedIn Leveraging LinkedIn Newsletters Human to Human Connection on LinkedIn Humanizing Brands in 2025 The Importance of Quality Connections Building Relationships Over Automation The Value of Authentic Engagement Crafting an Impactful LinkedIn Profile The 10-20-70 Content Strategy The 10-20-70 Content Creation Method Harnessing AI for Content Creation Navigating LinkedIn Ads Leveraging Company Pages and Events Lessons Learned from Mistakes

How This AdOutreach Client Built a Business Helping Local Companies - Jared Erni - MKTG Minds #15

Episode 15

Thursday, June 5, 2025 • Duration 47:33

How This Client Gets $35 Book Calls from YouTube Ads (When Others Pay $300) | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Jared here: https://www.attracttoscale.com/In this incredible episode of Marketing Minds, I sit down with Jared Erni, one of our long-time clients at Ad Outreach who's achieving something remarkable - $35-$50 book calls from YouTube ads with cold traffic. When most coaches are paying $150-$300 per booked call, Jared's results are absolutely game-changing.Jared's story is one of resilience and transformation. After building an indoor digital billboard network for eight years that was about to be sold, COVID hit and everything changed overnight. He lost his business in 60 days through circumstances completely outside his control. But instead of giving up, he pivoted to helping local businesses with Google Business Profile optimization and sales funnels - and that's when everything changed.Within just two weeks of implementing our YouTube ad system, Jared made his investment back. In six weeks, he tripled his revenue. In eight months, he hit a quarter million in sales. Today, he's helped over 1700 local businesses and has built a multi-million dollar company that allowed him to retire his wife from teaching and travel the country with his four kids for two years.What makes this conversation so valuable is Jared's transparency about working with Ad Outreach from the inside. He shares exactly what that experience looks like - from the initial strategy sessions to working with our copywriters, ad strategists, and attending our office events. You'll hear how we helped him break through multiple revenue barriers and solve the problems that come with each new level of success.But the real gold in this episode is Jared's new survey funnel strategy that's delivering those incredible $35-$50 book call costs. He breaks down his micro-commitment psychology approach, mobile-first funnel design, and how he's using AI-powered text follow-up to convert over 60% of his booked calls. He also shares his top strategies for local businesses, including his three-point offer framework that transforms boring "free estimate" offers into compelling value propositions.If you're struggling with high cost per lead, want to see what working with a top-tier marketing agency actually looks like, or need strategies for local business marketing, this episode is packed with actionable insights you can implement immediately.#YouTubeAds #BookCalls #LocalMarketing #SurveyFunnels #GoogleBusinessProfile #MarketingStrategy #AdOutreach #VideoMarketing #LeadGeneration #BusinessGrowthAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Introduction and Event Recap00:00 The Impact of Marketing on Local Businesses04:07 Building a Business with Purpose09:10 The Entrepreneurial Mindset14:45 Innovations in Marketing Strategies19:18 Breaking Sales Barriers26:54 The Importance of Video Marketing34:18 Innovative Funnel Strategies for Cold Traffic41:20 Maximizing Local Business Potential