Explore every episode of the podcast Marketing, Mindfulness and Martinis

While this week’s guest is a fellow marketer and author, this episode falls more under the mindfulness headline than marketing.

Joanne sits down with Lois Kelly, an early digital adapter with a background in marketing. Lois founded one of the first Digital Agencies, co-founded the Rebels at Work movement, and has worked with Fortune 100 companies as a corporate organizational and communications strategist.

But that is not where the focus of their conversation is. Instead, it goes to her new book, Slow Loss, A Memoir of Marriage Undone By Disease.

Lois has written a deeply personal account of her experience as a caregiver to her husband who died after a twelve-year-long illness with Parkinson’s Disease.

As in her book which she writes is “a story of how I broke and opened” this conversation hits on the realities of what it is like to be a caregiver to someone suffering from Parkinson’s, the myriad of emotions the caregiver navigates, the challenges of balancing running a business with being a caregiver as well as how writing, friendship, and mindfulness can help to get one through.

Be forewarned. You will want to read the book yourself when you are done listening!

More about Lois Kelly here

Connect with Lois on LinkedIn

Read Slow Loss, A Memoir of Marriage Undone By Disease.

Follow Lois on Instagram

Learn more about Rebels at Work here.

Learn more about Parkinson’s Disease here

You Can Negotiate Anything by Herb Cohen

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne’s guest today is Geoff Colon, Creative and Marketing Strategist, a LinkedIn top Creative Strategy Voice, Author, and co-founder and Chief Strategy Officer for Feelr Media.

The theme of their conversation revolves around the idea that the biggest trends in marketing today are a remix of what has happened before.

Topics include:

* a shift back to smaller, creative agencies focusing on expertise and efficiency that support a larger in-house team.

* the “organic content movement” as a response to AI-generated content

* why Geoff believes the activation is the content and sees a return to live events that generate content and mental availability

* the idea of a social-first approach

* why "mental availability" is crucial for brand recall and awareness and often overlooked in favor of measurable metrics.

* the importance of keeping it simple

This episode is packed with insight and thought-provoking ideas! Do not miss this one!

Follow Geoff Colon on LinkedIn and TikTok

More on Geoff Colon here

Read Disruptive Marketing here

Listen to Geoff talk about the organic content movement here

Find out more about Feelr Media here.

Geoff Colon on Episode #23, Consumer Trends in Marketing

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne is in conversation today with Anna Tavis, an internationally recognized HR Tech Influencer, the co-author of The Digital Coaching Revolution, and the Department Chair of Human Capital Management Department at NYUSPS.

They cover a lot including:

* the evolution from human resources to human capital

* what digital coaching means in a world of AI

* the role of data collection, privacy, and trust

* how these tools impact the future of learning

* how and why humans are still important to the process

One of the many interesting threads that run through this conversation is how so much of what marketers are facing as we incorporate generative AI into what we do parallels the same challenges that Human Capital Professionals are facing.

Connect with Anna Tavis on LinkedIn

Read The Digital Coaching Revolution

Read Humans at Work

Learn more about the Human Capital Management Program at NYUSPS

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Thought Leadership is one of those terms that gets thrown around a lot - often with no clear definition. Today’s guest not only clarifies what that means, he also explains what he calls the four elements of a thought leadership practice. Bill Sherman is the COO of Thought Leadership Leverage where he works with business leaders and CEOs to translate thought leadership into growth strategies that produce tangible business results

What is particularly interesting in this conversation are the parallels to core marketing principles and the importance of making a good argument for a good pitch.

This episode is loaded with practical and often inspirational tips for anyone who is trying to get their ideas heard in an increasingly noisy world.

Follow Bill Sherman on LinkedIn

More about Thought Leverage Leadership here.

Listen to the Leveraging Thought Leadership Podcast with Peter Winick and Bill Sherman on Apple Podcasts

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Four years ago in September 2020 Marketing, Mindfulness, and Martinis dropped its very first episode. What started as a passion project created in the heart of the pandemic, your host, Joanne Tombrakos never thought this would make it to Episode #100. She just knew this was something that she had wanted to do for a long time, and if not then, when.

In celebration of this amazing feat (most podcasts don’t make it past three or four episodes), Joanne invited two of the NYUSPS graduate students who helped her create and launch this to be her very special guests. Anthony Guerrieri who was the genius behind the title and Wa Sappakijjanon who was the genius behind the music join her today.

This is a fun episode that takes us back to the days of hoarding toilet paper, what we learned during that time, and why these two marketing superstars wanted to be part of this venture. The tables get turned a bit when Anthony and Wa get to ask Joanne a question or two and she offers some of her career and life wisdom. This is a #mustlisten episode!

Connect with Anthony Guerrieri here.

Connect with Wa Sappakijjanon here.

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

While technically this is not a political podcast - there is no disputing that marketing and politics go hand in hand. No candidate is going to win in today’s media environment without a solid marketing strategy and understanding of who influences whom. While Joanne’s own political views are no secret to anyone who knows her, listens to this podcast or follows her on social media, she has steered away from diving deep here.

But not today.

As someone who is terrified at the possibility of a second Trump term, Joanne is also not one to stew in helplessness. She knows her vote is important, but she knew she wanted to do more.

So when Ryan Davis, Co-founder and COO of People First shared on LinkedIn that he was doing a talk entitled Your Influence Matters, Winning Votes For Democrats Through Everyday Actions, Joanne immediately sent him an email to see if he was interested in making a return appearance on the podcast to talk about the small actions every one of us can take.

The result is this episode in which Ryan offers his advice on:

* using your influence on social media

* dealing with the trolls

* how not to feed them and why

* focusing on educating on the issues

* the importance of being thoughtful in our social media conversations

* why we should all listen to Lincoln’s advice

Note: All of Ryan’s advice focuses on the positive!

Contact Ryan Davis to talk to your group at Ryan.Davis at peoplefirst.cc

More about Ryan on LinkedIn

More about People First

Listen to Ryan’s podcast, Out of Office, A Travel Podcast here.

Ryan Davis on Episode #3 and Episode #57 of Marketing, Mindfulness and Martinis

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Audible, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne is in conversation today with Bill Lee, Senior VP of North American Sales for Modern Space, a global retail experience & fixture agency.

An industry veteran in product marketing, buying & retail operations Bill has directly managed the commercial launches of countless products, technologies and has held positions in sales and retail marketing at brands that include Sony, Toys R Us, Nickelodeon, and Samsung Electronics.

Today he shares his inspirational story, his perspective on retail marketing, interfacing with clients, the importance of preparation, what he looks for in new hires and why feedback is a gift. This episode is loaded with career tips and leadership advice for anyone who is looking for success.

More on Bill Lee here.

More on Modern Space here.

National Retail Foundation

The Servant Leader by James Autry

Zen and the Art of Motorcycle Maintenance by Robert Pirsig

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

I first met Janet Hanson in 2009 when I joined 85Broads, a women’s networking group she founded that now operates as Elevate Network.

I knew back then that Janet Hanson had a storied career on Wall Street starting with being accepted into Goldman Sach’s training program at a time when very few women were accepted. But in all honesty, I did not know the half of it until I read Janet’s new book: Broad Street, My Mostly Bullish Career at Goldman Sachs.

At a time when women’s rights are at risk and we are confronted with the reality that for as far as we have come, we are still fighting for them, I think it’s especially important to be reminded of the barriers women like Janet broke through and how she did that. Whether you lived through those years or are just starting out Janet’s is a fascinating story of - as she says - her mostly bullish career at Goldman Sachs.

Follow Janet Hanson on LinkedIn

Read, Broad Street, My Mostly Bullish Career at Goldman Sachs

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

When Ryan Davis, Cofounder and COO of People First who has been on this podcast twice, Episode #3 and #57 reached out and said he had someone he thought would be good for this podcast, Joanne did not hesitate. Ryan rarely steers her wrong. Lucky for her and her listeners because that gave her the opportunity to have this conversation with Marley Rosario, Founding Partner and CEO of MJ Ventures.

Marley discusses:

✅how MJ Ventures helps mission driven organizations to talk to their data

✅how GenAI differs from AI

✅ how companies like his can create customized GenAI tools that go beyond what he calls off the shelf GenAi like ChatGPT

✅tools like Chat to Learn that MJ built that helps young people think more instead of less

✅how his policy and community building background factor into his work

✅what he thinks we can and can’t solve legislatively when it comes to mitigating the risks and downsides

Follow Marley Rosario on LinkedIn

More about MJ Ventures here

Subscribe to The Digital Polity on Substack

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne sits down with Kara Alaimo to discuss Kara’s important new book, Over The Influence, Why Social Media is Toxic for Women and Girls - and How We Can Take it Back.

There is a lot to unpack in this timely and informative conversation including:

* why social media is toxic for women and girls at any age

* misinformation and disinformation and how it is often crafted to prey on women’s vulnerabilities

* the manosphere and how it has created a space for sexism and misogyny to thrive online

* what you might not have known about dating apps

A communications professor at Fairleigh Dickinson and CNN Opinion contributor, Kara makes the case for how social media has made the world less safe for girls and women backed by research and hard data. She also offers tips and suggestions on what can be done to turn this around including women using social networks to amplify the voices of other women to the idea of a non-profit social network.

Note from Joanne - everyone should listen to this episode - not just women and girls! Just be forewarned - you will want to read the book!

More on Kara Alaimo on her website.

Get your copy of Over the Influence, Why Social Media is Toxic for Women and Girls - and How We Can take It Back

Follow Kara on LinkedIn and Instagram

Read Kara’s most recent Op-Ed on CNN.com

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne sits down with Junmian Sun, Managing Director of the Shorty Awards, an international competition that has been honoring innovative work in digital and social media by brands, agencies, nonprofits, and creators since 2008 when it first launched on Twitter, the social network now known as X.

Beyond The Shorty Awards, The Shorty Impact Awards, and The Elevate Creatives Fund their conversation meanders to the impact of GenAI on storytelling, unbreaking the internet, and bringing the social side back to social media plus more than one other thought-provoking idea!

This is an episode that will get you thinking!

Follow Junmian Sun on LinkedIn

More on The Shorty Awards here

More on The Shorty Impact Awards here

Listen to It’s No Fluke podcast

Vote for your favorite 16th Annual Shorty Awards Finalists through Tuesday, April 30th, 2024!

Watch Junmian at SXSW

 Plain English with Derek Thompson podcast

Home Deus by Yuval Noah Harari

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

From the day e-commerce became a thing, the death of brick and mortar was predicted. Joanne wasn’t convinced then and she’s not convinced now. Neither is her guest today.

Melissa Gonzalez is an award-winning strategist and brand storyteller, the author of The Pop Up Paradigm: How Brands Build Human Connection in a Digital Age, and the principal and founder of MG2 Design, a global architecture, design, strategy, and branding firm. Melissa has produced more than 150 brand experiences across the country for both DTC start-ups and established brands including Tempo, Nordstrom, and Burrow.

As you will learn from their conversation - brick and mortar retail is not dead - but it is changing. Stay tuned to see how Melissa and her firm help brands navigate that change.

More on Melissa Gonzalez here

More on MG2 here

Learn more about MG2’s latest advisory offering here

Get your copy of The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age here.

Follow Melissa on LinkedIn and Instagram

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne’s guest today is award-winning journalist and writing coach, Estelle Erasmus who has written for over 150 publications, including The New York Times and The Washington Post and has been editor-in-chief of five national consumer publications. Among other accomplishments Estelle is the author of the recently published, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published which was just awarded a 2023 Zibby Award for Best Book for a Writer.

If you are wondering what any of this has to do with marketing and business, it will soon become clear. While their areas of expertise differ, what Estelle talks about and teaches in regards to storytelling, creating content for publications and pitching ideas - mirrors everything Joanne teaches and talks about as well as a shared belief in what Estelle writes so beautifully, “Words can change lives.”

More on Estelle here

Follow Estelle on Substack, Instagram, TikTok and LinkedIn

Listen to Estelle’s podcast, Freelance Writing Direct

Get Estelle’s book, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published here

Opus Clip - AI-powered Video Repurposing

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Not every prediction list is worth a conversation but when Joanne read the Red Sky Predictions for 2024 she knew this one was! So she reached out to Linda Descano, Executive Vice President from Havas Red to invite her back on the podcast to discuss what Havas Red calls 8 Predictions for Communicators on the Cutting Edge.

While Joanne and Linda don’t cover all eight (you can read the full report for that) they do cover, Truthtelling in Storytelling (#2), GenerativeIRL (#3), The Raging 20s (#5) and the MiniInfluencer(#7).

They also step back into 2023 for a bit to talk about why Havas Red chose chaos as their word of the year.

Tune in for a smart and engaging conversation!

Follow Linda Descano on LinkedIn

Follow Havas Red on LinkedIn

The full Red Sky 2024 Prediction Report

Chaos, the 2023 Word of the Year according to Havas Red

More about New York Women in Communications here

Episode #16, Wisdom from a Conversation Architect

Joanne’s favorite mini influencer, Baby Sam.

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne is in conversation today with Ann Crandall, Chief Operating Officer for Climb4Climate, a non-profit that raises money to support climate change organizations through stadium events.

Among other things they discuss what it’s like to be a part of both a start-up and a non-profit after a career in the private sector that included senior management positions at New York RoadRunners and the Big East Conference Basketball. They also talk about the power of working hard, managing chaos and the importance of staying curious.

Tune in for an inspiring and informative episode!

More about Ann Crandall here

Follow Ann on Instagram and LinkedIn

Learn more about Climb4Climate

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

After a brief break from the show, Joanne is back to catch up with an end-of-2023 recap, hibernation and news on her new book, Crafting Your Pitch, A Storytelling Framework.

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times with occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week’s conversation is with Melissa Tavss, Founder of Tipsy Scoop , Liquor Infused Ice-Cream, AND one of Joanne’s former and very successful NYU Grad students. Melissa has been quoted in various publications such as Forbes, CNBC, and Food & Wine and has appeared on TV shows such as Fox Business and NBC New York. She […]
The post Melissa Tavss, Founder of Tipsy Scoop on the Business of Liquor-Infused Ice-Cream: Episode #88 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with networking expert, coach, and author of Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World – J. Kelly Hoey. Kelly's career has evolved from law to management to entrepreneurship. She has appeared on CNBC's Power Pitch, contributed to publications including The New York Times, Inc., Fast […]
The post Networking Wisdom and Best Practices with Kelly Hoey: Episode #87 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne’s guest today is Joya Dass, founder of The Women's Leadership Lab, a leadership development platform for executive women. In an engaging and thought-provoking discussion on how woman leaders market and brand themselves Joya shares her own personal journey that took her to where she is today, why she incorporates adventure and public speaking into […]
The post Marketing and Branding for Women Leaders with Joya Dass: Episode #86 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

The bio of Joanne’s guest today, Elizabeth Talerman, reads, “Where others see limits, Elizabeth sees possibilities.” Today’s episode makes it clear that statement embodies who she is. Elizabeth Talerman is a graduate-level teacher, four-time entrepreneur, corporate board member, and MacArthur Foundation grantee. She is the founding partner and CEO of The Nucleus Group and works […]
The post Elizabeth Talerman on Branding, Kitchen Table Ethos and the Power of Optimism and Generosity: Episode #85 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne’s guest today is Marc Beckman, Founding Partner and CEO of DMA United, the author of The Comprehensive Guide to NFTs. Digital Artwork and Blockchain Technology and a Senior Fellow at NYU's Emerging Technologies Collaborative. In this informative and engaging conversation, Marc presents a very convincing argument for how new technologies including Web3, Blockchain, the […]
The post Web3, NFTs, Blockchain, and Generative AI: The Opportunities for Brands According to Marc Beckman: Episode #84 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with Monica C. Parker, a world-renowned speaker, writer, and authority on the future of work. The founder of Hatch, a global human analytics and change consultancy, she is the author of the Wall Street Journal Bestseller, The Power of Wonder, The Extraordinary Emotion That Will Change The Way You […]
The post Why Cultivating Wonder Changes Everything with Monica C. Parker: Episode #83 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne is back from her extended summer break with a fresh new episode! After an update on her summer travels and her upcoming book, Crafting Your Pitch: A Storytelling Framework, Joanne offers a tribute to her friend and NYU colleague, Michael Diamond who passed away over the summer with a replay of the episode they recorded […]
The post My Summer Travels, Writing and a Tribute to a Friend: Episode #82 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

The tables turn in this replay of an episode that first aired in February on Talking New York Real Estate with Vince Rocco during which Joanne was a guest, not the host! The topic was building your personal brand and what that means for real estate professionals. With input from Vince’s curated panel of the […]
The post Building Your Personal Brand – A Bonus Replay with Vince Rocco: Episode #81 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with Ericka Saurit, the Founder and Creative Director for Saurit Creative, a strategic brand marketing agency specializing in the interior design and home furnishings industry. Among other things, they touch on: ... The importance of storytelling to get your ideas heard ... What’s unique to brand storytelling for the […]
The post What’s Unique About Brand Storytelling In The Home Industry With Ericka Saurit: Episode #80 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne’s guest this week is Nadina Guglielmetti, Vice President and General Manager of Marketing for The Vitamin Shoppe. A digital pioneer and early adopter, Nadina and Joanne discuss the current state of social media. With so much changing so fast they can’t cover everything in under an hour, but they do cover a lot from […]
The post The State of Social Media with Nadina Guglielmetti: Episode #79 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with Jack Rahaim to discuss his new venture, OutsideHustle.org, an education platform that teaches entrepreneurship. As you will learn in this episode, Jack, a strategy facilitator, and Consultant whose practice has been focused in the healthcare, technology, financial services, and not-for-profit sectors has taken the entrepreneurship courses he was […]
The post How Jack Rahaim Teaches Entrepreneurship to The Incarcerated: Episode #78 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

ChatGPT continues to dominate the conversation so Joanne invited Tim Reis, CEO of Act3 and NYU Adjunct Professor back to continue the discussion on the pluses and minuses of this new technology that they started in Episode #76. This time they delve into the limitations of what ChatGPT can do, the ethical concerns including the […]
The post Part 2: The Pluses and Minuses of ChatGPT with Tim Reis: Episode #77 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne sits down to discuss ChatGPT with Tim Reis, the CEO of Act3 a media, sales, and private equity consultancy. In this insightful and lively conversation, Tim offers his take on the promises and potential perils of the technology that everyone is talking about. About Tim Reis: Tim Reis has worked in digital, broadcast, […]
The post Breaking Down ChatGPT – The Pluses and Minuses with Tim Reis: Episode #76 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week David Hollander, author of How Basketball Can Save The World: 13 Guiding Principles for Reimagining What’s Possible joins Joanne to discuss the intriguing premise of his new book. David argues that the 13 principles of basketball outlined by the man who created the sport, James Naismith, offer more than lessons on how to […]
The post How Basketball Can Save The World with David Hollander: Episode #75 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne sits down with Melissa Romo, Vice President, Global Marketing and Author to discuss her new book, Your Resource Is Human, How Empathetic Leadership Can Help Remote Teams Rise Above. In this lively and timely conversation, Melissa shares: ... the truths about remote working ... why hybrid work environments are the future ... […]
The post How Empathetic Leadership Helps Remote Teams with Melissa Romo: Episode #74 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

In her first podcast of 2023, Joanne offers her advice on what to do if – and when – you get fired. She draws on her own personal experience to share seven tips on how to get to the other side in a better place than where you started. Whether or not you are one […]
The post What To Do If (And When) You Get Fired: Episode #73 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

In her last episode of 2022, Joanne talks about leaving Twitter, where she’s been, and wraps up some other loose ends before closing out the year. Happy Holidays!   My open letter to Twitter Is social media the tobacco of the 21st Century? How Brand Social Values Are impacting Marketing: Episode #71 The 2022 […]
The post Leaving Twitter, Where I’ve been and Other Loose Ends Before Closing Out 2022: Episode #72 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

In this episode Joanne is in conversation with Michael Diamond, a marketing and communications thought leader, former CMO of Time Warner Cable, NYUSPS Clinical Assistant Professor, and co-author along with Milos Bujisic and Jennifer Scott of the recently published 2022 Corporate Social Value Index. They discuss the 2022 Corporate Social Value Index, purpose-driven marketing, how it’s […]
The post How Brand Social Values Are Impacting Marketing With Michael Diamond: Episode #71 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne’s guest is Thom Kennon, a self-described "shameful marketing shill” who he says has spent way too much time on Madison Avenue and inside holding company agency networks. He’s worked for such notables including Wunderman, Y and R, Agency Pure, and his own consultancy, Free Radicals. He calls himself a practitioner adjunct teaching Marketing at […]
The post Why Thom Kennon Thinks Insights Are The Answer: Episode #70 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Matthew Lee Sawyer is a business and marketing strategist and the Managing Director for Rocket Market Development. He teaches graduate courses in business strategy and marketing communications at Columbia and NYU and is the author of, Make It In America, How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets which he […]
The post How International Companies and Entrepreneurs Can Make It in America with Matthew Lee Sawyer: Episode #69 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne is back and kicking off year three of the podcast with a reflection and excerpt from her forthcoming book, Creating Your Pitch, A Guide to Writing A Presentation That Engages And Sells. In addition to an update on what she did this summer, Joanne explores the difference between focusing on being your best and being […]
The post Being Your Best Vs. Being The Best: Episode #68 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with Sharon Nevins, Chief Marketing Officer for CHKP, plant-based dairy products made from chickpeas. They discuss Sharon’s marketing journey that led her to her current role, plant-based and purpose-driven products that are good for people and the planet, what it’s like to market a start-up, and of course the magic […]
The post How CHKP Is Transforming Non-Dairy Products with CMO Sharon Nevins: Episode #67 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne speaks with Tara Well, Associate Professor of Psychology at Barnard College to talk about her new book, Mirror Meditation: The Power of Neuroscience and Self-Reflection to Overcome Self-Criticism, Gain Confidence and See Yourself with Compassion. Tara explains how Mirror Meditation works and how it can help us literally and figuratively see ourselves more […]
The post The Power of Mirror Meditation with Psychologist Tara Well: Episode #66 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne goes solo and talks about what she is doing this summer to increase her personal productivity and what to expect from the podcast in the next couple of months. She shares a few of her favorite tools that she uses to get done the stuff that needs to be done AND the […]
The post What I'm Doing To Be More Productive This Summer And Why: Episode #65 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

The co-authors of B Is For Boss Lady, Courtney Davis and Leslie Hernandez join Joanne on the podcast today. Leslie, a Senior Product Marketing Manager for Unity Technologies, and Courtney, a Marketing Consultant and CEO for Sunnyside Creative met when they were both working at Scholastic Publishing in New York. While sharing an office they discovered a […]
The post What It Means To Be A “Boss Lady” According To Authors Courtney Davis And Leslie Hernandez: Episode #64 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

George Benaroya is a Global Financial Executive who has managed operations for Procter & Gamble, Tetra Pak, Beiersdorf/Nivea as well as Private Equity firms. He has visited clients in over 190 countries, lived in 9 of them in Europe, Asia, and Latin America, and has led over 26 M&As. In his spare time, he teaches Finance for […]
The post Bitcoin, Crypto and NFTs Explained with George Benaroya: Episode #63 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with Bahriye Goren-Gulek, a brand strategy expert who has worked across the globe on both the client and agency side with organizations including Unilever, Kantar, Wallace Church, and The Art of Branding USA. Bahriye is the author of Be: Become Your True Self and Inspire Those Around You and […]
The post Bahriye Goren-Gulek on Mindfulness And Other Leadership Skills You Might Not Have Considered Before: Episode #62 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with Jim Joseph, a global marketing leader, Chief Customer Solutions Officer at IPG Health, the author of several books including his most recent, The Conscious Marketer, an educator and as he would say – most importantly a Dad. They discuss what a conscious marketer means in 2022 and why […]
The post What It Means To Be A Conscious Marketer According To Jim Joseph: Episode #61 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

In today’s episode, Joanne riffs about her journey as an early digital adapter and why the metaverse might just be where she draws the line. You can read the full transcript of this episode here.   Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in […]
The post I Don’t Want To Live In A Metaverse. Here’s Why: Episode #60 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with the always inspirational Lesley Jane Seymour. A media entrepreneur, brand reinventor, keynote speaker, and micro-influencer working at the intersection of reinvention and dreams, Lesley is also the Founder and CEO of CoveyClub. Lesley talks about her own reinvention after leaving the world of traditional publishing when More Magazine closed its […]
The post Lesley Jane Seymour on Reinvention at Any Age: Episode #59 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with Jacqueline Strayer, a communications and marketing expert, educator, and cultural enthusiast to discuss her newest endeavor as Founder and Convener of the Global Brand Convergence 2022 which launches on April 21. More about Jacqueline Strayer here. Follow Jacqueline Strayer on LinkedIn here. Register to attend the Global Brand […]
The post Jacqueline Strayer, Founder and Convenor, 2022 Global Brand Convergence: Episode #58 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne welcomes back Ryan Davis, Chief Digital Officer and Founding Partner at People First, formerly Main Street One, a pioneer in relational marketing for brands. They discuss the state of influencer marketing in 2022, how People First uses social media to advance positive narratives in advocacy and politics as well as in the corporate arena […]
The post Ryan Davis, Chief Digital Officer, People First, on Disinformation, Influencer Marketing and the State of Social Media: Episode #57 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

What are you willing to stand for? It’s a tough question to answer, but as Joanne discusses in this week’s solo episode, one worth asking of ourselves, not just when it comes to our personal brands and our careers, but to us as humans. Note: this episode was inspired by the actions of President Volodymyr Zelensky […]
The post What Are You Willing To Stand For? Episode #56 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week’s episode is devoted entirely to the mindfulness aspect of the podcast and who better to have as a guest to discuss that than Agapi Stassinopoulos, best-selling author and inspirational speaker. Agapi shares her wisdom, her humor and her insight as she and Joanne discuss her newest book, Speaking with Spirit, 52 Prayers to […]
The post Agapi Stassinopoulos on the Power of Prayer to Guide, Inspire, and Uplift You: Episode #55 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com