Marketing, Mindfulness and Martinis – Details, episodes & analysis

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Marketing, Mindfulness and Martinis

Joanne Tombrakos

Business

Frequency: 1 episode/15d. Total Eps: 103

Marketing, Mindfulness, and Martinis - an unfiltered look at what's changing and what's not - in business and in life - is a weekly podcast hosted by Joanne Tombrakos. Joanne is a Professor of Marketing at NYU, a Digital-First Marketing and Business Strategist, Personal Brand Advisor, an Author, and a Writer. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com

joannetombrakos.substack.com

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Apple Podcasts

🇨🇦 Canada - marketing
01/10/2024
#59
🇬🇧 Great Britain - marketing
08/09/2024
#79

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https://joannetombrakos.substack.com?utm_medium=podcast&#38
103 shares
https://joannetombrakos.com/about/
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http://joannetombrakos.com
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https://www.linkedin.com/in/joannetombrakos/
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https://www.linkedin.com/in/ryannewyork/
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https://www.linkedin.com/in/anncrandall/
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https://www.amazon.com/Joanne-Tombrakos/e/B005P7HJ5C?ref=sr_ntt_srch_lnk_2&#38
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Score global : 59%

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When It Comes To Marketing Trends Everything Is A Remix According To Geoff Colon: Episode #103

Thursday, September 5, 2024 • Duration 56:22

Joanne’s guest today is Geoff Colon, Creative and Marketing Strategist, a LinkedIn top Creative Strategy Voice, Author, and co-founder and Chief Strategy Officer for Feelr Media.

The theme of their conversation revolves around the idea that the biggest trends in marketing today are a remix of what has happened before.

Topics include:

* a shift back to smaller, creative agencies focusing on expertise and efficiency that support a larger in-house team.

* the “organic content movement” as a response to AI-generated content

* why Geoff believes the activation is the content and sees a return to live events that generate content and mental availability

* the idea of a social-first approach

* why "mental availability" is crucial for brand recall and awareness and often overlooked in favor of measurable metrics.

* the importance of keeping it simple

This episode is packed with insight and thought-provoking ideas! Do not miss this one!

Follow Geoff Colon on LinkedIn and TikTok

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How Technology is Transforming Human Capital Management with Anna Tavis: Episode #102

Thursday, August 29, 2024 • Duration 50:57

Joanne is in conversation today with Anna Tavis, an internationally recognized HR Tech Influencer, the co-author of The Digital Coaching Revolution, and the Department Chair of Human Capital Management Department at NYUSPS.

They cover a lot including:

* the evolution from human resources to human capital

* what digital coaching means in a world of AI

* the role of data collection, privacy, and trust

* how these tools impact the future of learning

* how and why humans are still important to the process

One of the many interesting threads that run through this conversation is how so much of what marketers are facing as we incorporate generative AI into what we do parallels the same challenges that Human Capital Professionals are facing.

Connect with Anna Tavis on LinkedIn

Read The Digital Coaching Revolution

Read Humans at Work

Learn more about the Human Capital Management Program at NYUSPS

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

How Melissa Gonzalez Is Reimagining The Retail Experience in 2024: Episode#93

Thursday, March 7, 2024 • Duration 40:32

From the day e-commerce became a thing, the death of brick and mortar was predicted. Joanne wasn’t convinced then and she’s not convinced now. Neither is her guest today.

Melissa Gonzalez is an award-winning strategist and brand storyteller, the author of The Pop Up Paradigm: How Brands Build Human Connection in a Digital Age, and the principal and founder of MG2 Design, a global architecture, design, strategy, and branding firm. Melissa has produced more than 150 brand experiences across the country for both DTC start-ups and established brands including Tempo, Nordstrom, and Burrow.

As you will learn from their conversation - brick and mortar retail is not dead - but it is changing. Stay tuned to see how Melissa and her firm help brands navigate that change.

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Welcome to Marketing, Mindfulness and Martinis - Episode #1

Saturday, August 22, 2020 • Duration 02:19

Hello … I’m Joanne Tombrakos and I want to introduce you to my brand new podcast, Marketing, Mindfulness, and Martinis – unfiltered real-life conversations or as I like to say …opinions shaken not stirred with people who are navigating the disruption in their businesses and their lives as we make our way to the next […]
The post Episode #1 Welcome to Marketing, Mindfulness and Martinis! appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

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Writing To Get Noticed with Estelle Erasmus: Episode #92

Thursday, February 15, 2024 • Duration 47:18

Joanne’s guest today is award-winning journalist and writing coach, Estelle Erasmus who has written for over 150 publications, including The New York Times and The Washington Post and has been editor-in-chief of five national consumer publications. Among other accomplishments Estelle is the author of the recently published, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published which was just awarded a 2023 Zibby Award for Best Book for a Writer.

If you are wondering what any of this has to do with marketing and business, it will soon become clear. While their areas of expertise differ, what Estelle talks about and teaches in regards to storytelling, creating content for publications and pitching ideas - mirrors everything Joanne teaches and talks about as well as a shared belief in what Estelle writes so beautifully, “Words can change lives.”

More on Estelle here

Follow Estelle on Substack, Instagram, TikTok and LinkedIn

Listen to Estelle’s podcast, Freelance Writing Direct

Get Estelle’s book, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published here

Opus Clip - AI-powered Video Repurposing

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

Linda Descano on Truthtelling in Storytelling and other Red Sky Predictions for 2024: Episode #91

Friday, February 9, 2024 • Duration 38:32

Not every prediction list is worth a conversation but when Joanne read the Red Sky Predictions for 2024 she knew this one was! So she reached out to Linda Descano, Executive Vice President from Havas Red to invite her back on the podcast to discuss what Havas Red calls 8 Predictions for Communicators on the Cutting Edge.

While Joanne and Linda don’t cover all eight (you can read the full report for that) they do cover, Truthtelling in Storytelling (#2), GenerativeIRL (#3), The Raging 20s (#5) and the MiniInfluencer(#7).

They also step back into 2023 for a bit to talk about why Havas Red chose chaos as their word of the year.

Tune in for a smart and engaging conversation!

Follow Linda Descano on LinkedIn

Follow Havas Red on LinkedIn

The full Red Sky 2024 Prediction Report

Chaos, the 2023 Word of the Year according to Havas Red

More about New York Women in Communications here

Episode #16, Wisdom from a Conversation Architect

Joanne’s favorite mini influencer, Baby Sam.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

Ann Crandall, COO of Climb4Climate On Starting A Non-Profit: Episode #90

Thursday, February 1, 2024 • Duration 32:24

Joanne is in conversation today with Ann Crandall, Chief Operating Officer for Climb4Climate, a non-profit that raises money to support climate change organizations through stadium events.

Among other things they discuss what it’s like to be a part of both a start-up and a non-profit after a career in the private sector that included senior management positions at New York RoadRunners and the Big East Conference Basketball. They also talk about the power of working hard, managing chaos and the importance of staying curious.

Tune in for an inspiring and informative episode!

More about Ann Crandall here

Follow Ann on Instagram and LinkedIn

Learn more about Climb4Climate

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, , and other online booksellers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

End of One Year, Hibernation and 2024

Thursday, January 25, 2024 • Duration 11:32

After a brief break from the show, Joanne is back to catch up with an end-of-2023 recap, hibernation and news on her new book, Crafting Your Pitch, A Storytelling Framework.

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life - is hosted by Joanne Tombrakos. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times with occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Melissa Tavss, Founder of Tipsy Scoop on the Business of Liquor-Infused Ice-Cream: Episode #88

Thursday, October 26, 2023 • Duration 39:02

This week’s conversation is with Melissa Tavss, Founder of Tipsy Scoop , Liquor Infused Ice-Cream, AND one of Joanne’s former and very successful NYU Grad students. Melissa has been quoted in various publications such as Forbes, CNBC, and Food & Wine and has appeared on TV shows such as Fox Business and NBC New York. She […]
The post Melissa Tavss, Founder of Tipsy Scoop on the Business of Liquor-Infused Ice-Cream: Episode #88 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

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Marketing, Mindfulness and Martinis – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Marketing, Mindfulness and Martinis – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other43

LinkedIn19

Amazon15

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other43

LinkedIn19

Amazon15