Marketing, Mindfulness and Martinis – Details, episodes & analysis

Joanne’s guest today is Geoff Colon, Creative and Marketing Strategist, a LinkedIn top Creative Strategy Voice, Author, and co-founder and Chief Strategy Officer for Feelr Media.

The theme of their conversation revolves around the idea that the biggest trends in marketing today are a remix of what has happened before.

Topics include:

* a shift back to smaller, creative agencies focusing on expertise and efficiency that support a larger in-house team.

* the “organic content movement” as a response to AI-generated content

* why Geoff believes the activation is the content and sees a return to live events that generate content and mental availability

* the idea of a social-first approach

* why "mental availability" is crucial for brand recall and awareness and often overlooked in favor of measurable metrics.

* the importance of keeping it simple

This episode is packed with insight and thought-provoking ideas! Do not miss this one!

Follow Geoff Colon on LinkedIn and TikTok

More on Geoff Colon here

Read Disruptive Marketing here

Listen to Geoff talk about the organic content movement here

Find out more about Feelr Media here.

Geoff Colon on Episode #23, Consumer Trends in Marketing

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

Joanne is in conversation today with Anna Tavis, an internationally recognized HR Tech Influencer, the co-author of The Digital Coaching Revolution, and the Department Chair of Human Capital Management Department at NYUSPS.

They cover a lot including:

* the evolution from human resources to human capital

* what digital coaching means in a world of AI

* the role of data collection, privacy, and trust

* how these tools impact the future of learning

* how and why humans are still important to the process

One of the many interesting threads that run through this conversation is how so much of what marketers are facing as we incorporate generative AI into what we do parallels the same challenges that Human Capital Professionals are facing.

Connect with Anna Tavis on LinkedIn

Read The Digital Coaching Revolution

Read Humans at Work

Learn more about the Human Capital Management Program at NYUSPS

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon,  Audible, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

From the day e-commerce became a thing, the death of brick and mortar was predicted. Joanne wasn’t convinced then and she’s not convinced now. Neither is her guest today.

Melissa Gonzalez is an award-winning strategist and brand storyteller, the author of The Pop Up Paradigm: How Brands Build Human Connection in a Digital Age, and the principal and founder of MG2 Design, a global architecture, design, strategy, and branding firm. Melissa has produced more than 150 brand experiences across the country for both DTC start-ups and established brands including Tempo, Nordstrom, and Burrow.

As you will learn from their conversation - brick and mortar retail is not dead - but it is changing. Stay tuned to see how Melissa and her firm help brands navigate that change.

More on Melissa Gonzalez here

More on MG2 here

Learn more about MG2’s latest advisory offering here

Get your copy of The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age here.

Follow Melissa on LinkedIn and Instagram

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

Joanne’s guest today is award-winning journalist and writing coach, Estelle Erasmus who has written for over 150 publications, including The New York Times and The Washington Post and has been editor-in-chief of five national consumer publications. Among other accomplishments Estelle is the author of the recently published, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published which was just awarded a 2023 Zibby Award for Best Book for a Writer.

If you are wondering what any of this has to do with marketing and business, it will soon become clear. While their areas of expertise differ, what Estelle talks about and teaches in regards to storytelling, creating content for publications and pitching ideas - mirrors everything Joanne teaches and talks about as well as a shared belief in what Estelle writes so beautifully, “Words can change lives.”

More on Estelle here

Follow Estelle on Substack, Instagram, TikTok and LinkedIn

Listen to Estelle’s podcast, Freelance Writing Direct

Get Estelle’s book, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published here

Opus Clip - AI-powered Video Repurposing

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

Not every prediction list is worth a conversation but when Joanne read the Red Sky Predictions for 2024 she knew this one was! So she reached out to Linda Descano, Executive Vice President from Havas Red to invite her back on the podcast to discuss what Havas Red calls 8 Predictions for Communicators on the Cutting Edge.

While Joanne and Linda don’t cover all eight (you can read the full report for that) they do cover, Truthtelling in Storytelling (#2), GenerativeIRL (#3), The Raging 20s (#5) and the MiniInfluencer(#7).

They also step back into 2023 for a bit to talk about why Havas Red chose chaos as their word of the year.

Tune in for a smart and engaging conversation!

Follow Linda Descano on LinkedIn

Follow Havas Red on LinkedIn

The full Red Sky 2024 Prediction Report

Chaos, the 2023 Word of the Year according to Havas Red

More about New York Women in Communications here

Episode #16, Wisdom from a Conversation Architect

Joanne’s favorite mini influencer, Baby Sam.

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

Joanne is in conversation today with Ann Crandall, Chief Operating Officer for Climb4Climate, a non-profit that raises money to support climate change organizations through stadium events.

Among other things they discuss what it’s like to be a part of both a start-up and a non-profit after a career in the private sector that included senior management positions at New York RoadRunners and the Big East Conference Basketball. They also talk about the power of working hard, managing chaos and the importance of staying curious.

Tune in for an inspiring and informative episode!

More about Ann Crandall here

Follow Ann on Instagram and LinkedIn

Learn more about Climb4Climate

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

After a brief break from the show, Joanne is back to catch up with an end-of-2023 recap, hibernation and news on her new book, Crafting Your Pitch, A Storytelling Framework.

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times with occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads