Marketing Like a Mother – Details, episodes & analysis

In this episode of Marketing Like a Mother, Olivia Radcliffe talks with Jenna Rykiel, a business and mindset coach for mom entrepreneurs, about the challenges and rewards of transitioning from corporate life to entrepreneurship. Jenna shares insights on overcoming mindset hurdles, the importance of creating a business that aligns with your life as a mom, and why failure should be seen as a friend rather than a foe. They also discuss the societal pressures moms face and how to create a business that not only supports financial goals but also nurtures the joy and freedom of being a mom.

Key Takeaways:

* Mindset is Key: The success of your business hinges not just on strategy, but on believing in yourself and aligning your business with your personal values and lifestyle.

* Failure as a Friend: Embrace failure as a learning tool; it's an essential part of the entrepreneurial journey.

* Personalization of Business: There's no one-size-fits-all approach to entrepreneurship; customize your strategies to fit your unique needs as a mom and business owner.

* Value of Transition Planning: Picking a transition date from corporate to entrepreneurship can be a powerful motivator and provide clarity in the journey ahead.

* Corporate to Entrepreneurship Shift: Shifting from a corporate mindset to an entrepreneurial one requires letting go of old habits and redefining what success looks like.

Resources Mentioned:

* Connect with Jenna:

* Website: jenna.coach

* Podcast: How to Quit Your Job: A Mom’s Guide to Creating a Life and Business You Love

* Monthly Mom Entrepreneurs Group: Join Here

* Free Resources: Transition Date Planning Guide available through Jenna’s website.

If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more insights on balancing motherhood and entrepreneurship, and don’t forget to check out Jenna’s podcast for more tips on creating a life and business you love.

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Learn more about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this special episode of Marketing Like a Mother, I’m offering a little sneaky peek into my upcoming book, Hold My Juice Box, by reading Chapter 1. I share my journey of FINALLY writing the book after years of delays, balancing entrepreneurship with motherhood, and overcoming the inner voice that says, “I’m not good enough.” I dive into the societal pressures moms face and offers practical advice for combating negative self-talk and perfectionism. Plus, you get a preview of the book before it officially launches! 🙌

Key Takeaways:

* Self-Acceptance is Key: Recognizing and embracing your unique strengths and imperfections is the foundation of personal and business success.

* Perfection is a Myth: True fulfillment comes from progress, not perfection—learning to show yourself grace is essential.

* You Are Enough: Your worth is not determined by your productivity or achievements. Embrace your enoughness and celebrate every victory, big or small.

* Overcoming Mom Guilt: Every mom feels it at some point, but learning to shift your mindset helps combat feelings of inadequacy.

* Mindset First, Strategy Second: No strategy will succeed if you don’t believe in yourself—mindset work is essential for long-term success.

Quotes:

* "Everything you say yes to is a no to something else, and everything you say no to is a yes to something else."

* "This book tackles 14 of the most common lies we tell ourselves—the negative mindsets that hold us back from reaching our true potential."

* "When you run a business and you’re a mom, there are so many priorities—and it’s all about taking it one baby step at a time."

* "At some point, it doesn’t matter how perfect your marketing strategy is. If you believe even one of these lies, you won’t find the success you’re searching for."

* "Moms are superheroes with diaper bags and crossbody bags instead of capes."

* "Perfection is a myth and the enemy of progress—it’s not about doing it all; it’s about doing what matters."

* "I realized I had been repeating lies from my past, and it was time to replace them with words of love and affirmation."

* "Mom guilt is like that uninvited houseguest that insists you’re doing everything wrong."

* "Enoughness is an inside job—if you don’t feel enough now, no achievement will ever fill that gap."

* "Every setback is a setup for a comeback—keep showing up, even if today’s effort isn’t 100%."

Resources Mentioned:

* Book Launch: Hold My Juice Box available on Amazon on October 15th (paperback and Kindle) and hardback in early November.

If you enjoyed this episode, please consider leaving a rating or sharing the show with a friend. Mark your calendars for October 15th, and don’t forget to grab your copy of Hold My Juice Box! Stay tuned for more tips on building a business and life you love.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode of the Marketing Like a Mother podcast, Olivia is joined by Wellbeing Coach Sandra Lindholm. Sandra helps female entrepreneurs transform from just surviving to thriving by creating a healthy business with simple strategies that they feel excited to show up for (and that will get sustainable results).
In this episode, you’ll learn:
How to create a healthy business and go from surviving to thriving
Why it’s so important to take are of your own wellbeing as a female entrepreneur
The 3 success pillars
How to make a difference in the world, WHILE taking care of yourself, AND having the time to spend with your friends and family
How to deal with the fear of visibility and show up authentically

Other Links in the Episode:
https://www.sandralindholm.fi/
https://www.facebook.com/sandralindholmstrategy
https://www.instagram.com/sandralindholmstrategy/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Award-Winning Mindset Coach & Business Strategist, Jenni Donato.

Jenni is the host of The Mindset and Method Podcast, Creator of The Mind Spa Business Accelerator Programme, and joint host of The IGNITE Business Hub. She helps female entrepreneurs to blast through mindset blocks to create a business that makes them the money they want from doing what they love - in the time they have!

Michelle and Jenni discuss:
3 things to focus on for business success: belief, simplify and scale
The science of mindset and how mindset is 95% of success
Harnessing the success psychology of the most successful people to improve your business
How self-care is the best investment we can make as women and business owners
Advice for selling that pushes past our desire to serve and please but actually empowers
A crash course in contrast marketing and how to be careful not to accidentally down-sell everyone to your lowest ticket offer
Other links in this episode:
https://www.jennidonato.com/growth-audit/?fbclid=IwAR2uY9mySHD3-F325N7pil3x9nA8M28YSBqNATewB7yeA5lLGGIPlNyWE94 - A 30-Min 'Do-It-Yourself' Business Growth Audit

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of the Marketing Like a Mother podcast, Olivia is chatting with the Integrated Success Coach herself, Laura Ellera.
Laura is an award-winning, top-ranking podcaster, speaker, neuroscientist in training and ICF accredited Integrated Success Coach™️ whose sole purpose in life is to help female leaders connect deeply to themselves, their message, and their audience by releasing their subconscious resistance to success so that they can lead with integrity and grace.
In this episode, Laura and I discuss:
Lessons from a “flopped” launch
How connecting deeply with your audience is the key to success
How that connection starts with first connecting with ourselves
The steps to take to establish that connection
Balancing the science and the woo
How Laura balanced motherhood, life, and a business after being diagnosed with PND two days before her husband left for Afghanistan for two years, and how training and competing in an Ironman helped her

Other links mentioned:
https://lauraellera.com/
https://lauraellera.com/neurosciencediploma
https://www.instagram.com/iamlauraellera/
https://www.facebook.com/lauramarieellera
https://lauraellera.com/podcast/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia do a deep dive behind the scenes of their schedules as mompreneurs.

They discuss:
Their schedules with 2 businesses each + toddlers
Non-traditional schedules vs "regular 9-5"
Their secrets behind balancing it all (without losing their minds...)
The danger of just "putting out fires" all day
How to determine what's truly urgent and/or important in your schedule
When guilt sneaks in
How to take your clients' schedules into consideration in your business

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode, Olivia sits down with author and certified Mindful Schools meditation educator, Miranda Lee. Miranda specializes in practical meditation coaching for busy families, teaching parents and kids how to lead contented and balanced lives using mindfulness and meditation techniques.
In this episode, you’ll learn:
How mindfulness can help you in business, especially in stopping the overwhelm that can occur when balancing caregiving and work
Why pausing in our working day can help us be more productive and how to pause effectively
How to get in the habit of pausing, even when you have no extra time
Miranda’s tools to help with overwhelm and stressful moments
Why self-compassion is so important for working mothers
And Miranda walks us through a short (but incredibly effective!) practice

Other Links in the Episode:
https://amzn.to/39flMgR
https://www.findthatpause.com/
https://www.instagram.com/find_that_pause/
https://www.facebook.com/findthatpause

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy. Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership.

She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualified for the pitch, and you’re never a sleazy slimeball in someone’s inbox ever again.
Michelle and Allison talk about:
What are email funnels?
Her signature system for setting up habit-based funnels for better engagement, nurturing and conversions
When is the right time to introduce funnels into your business?
How she built her program around her role as a mother
Advice for implementing education and trainings to actually get results
How she runs her business around her family + her origin story for focusing specifically on Moms
The importance of living out your brand values in your business and how values are the best way to identify your ideal clients
Other links in this episode:
https://www.allisonhardy.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia is joined by Life and Mindset Coach Jenny Baird. Jenny specializes in Communication and Performance and spent the last 20 years performing as a singer/songwriter, communicating and presenting professionally, coaching in multiple settings…
…not to mention doing the intense personal work required to dig her way out of who she was “supposed” to be and discover the power and freedom that comes from finding her voice and living as her authentic self..
In this episode, you’ll learn:
How to build confidence and break through anxiety, especially in public speaking/performance settings
How to find your authentic voice and message and communicate from that grounded place
How to process negative thoughts that trigger anxiety before a big event
How to be confident and grounded, no matter what audience you’re in front of and no matter what reaction you’re getting from that audience.

Other Links in the Episode:
http://jennybaird.com/
https://www.instagram.com/jennybairdmusic/
https://twitter.com/jennybairdmusic
https://www.facebook.com/jennybairdmusic
https://www.youtube.com/channel/UCBiNJaYZCjPXenRbgX56Ing

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com