Explore every episode of the podcast Marketing Expedition Podcast with Rhea Allen, Peppershock Media
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Get Seen, Trusted, and Paid for What You Already Know with Christine Blosdale | Marketing Expedition Podcast | 22 Oct 2026 | 00:42:18 | |
Christine Blosdale is known as the Expert Authority Coach and is a five-time #1 best-selling author, award-winning media personality, and the host of the Expert Authority Coach Podcast. With over 25 years of experience in personal branding and magnetic marketing, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders get seen, trusted, and paid for what they already know. A former content creator for powerhouses like America Online, Microsoft, Christine brings her signature blend of media savvy and marketing magic to everything that she does. Her coaching style is simple, easy, and fun, and most importantly, effective. Her mission is simple, to help you get seen, trusted, and paid as the go-to expert in your space. And as a business coach for women, Christine specializes in helping entrepreneurs in the 35 to 65-year-old demographic move from being a best-kept secret to a category of one. 00:00 - 00:19 "If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — 00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:45 About Christine 01:46 - 06:57 Marketing Essentials Moment: One-to-many marketing benefits 06:58 - 08:00 Welcome to the show, Christine! 08:01 - 14:00 Importance of collaborations for entrepreneurs 14:01 - 18:54 AOL's impact on communication 18:55 - 21:49 The power of your voice 21:50 - 24:27 Podcasting for healing professionals 24:28 - 26:32 Personal branding 27:08 - 32:39 Health, wealth, and love 32:40 - 36:28 Energy exchange in relationships 36:29 - 40:16 The expert authority code 40:17 - 41:00 Free consultation with Christine - expertauthoritycoach.com 41:01 - 41:26 Thank you so much, Christine! Share this podcast, give us a review, and enjoy your marketing journey! 41:27 - 42:18 Join the Marketing Expedition Community today! Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #ExpertAuthority #PersonalBranding #MarketingEssentialsMoment #Collaborations #Clarity #Ownership #Delivery #Elevation #FreshMarketingStrategy #MarketingTips #Entrepreneurship Hosted on Acast. See acast.com/privacy for more information. | |||
| From 5 Reviews a Month to 60: The System That Changed Everything with George Swetlitz | Marketing Expedition Podcast | 15 Oct 2026 | 00:39:07 | |
George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow through better review management, deeper review insights, and a stronger understanding of the competitive environment—all focused on driving customer acquisition and retention. George’s approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results. Before launching RightResponse AI, George led Alpaca Audiology, scaling the retail healthcare company to over 220 locations nationwide. He began his career in consumer goods at Sara Lee Corporation, later advising businesses on earnings improvement and operations strategy. A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing always with a focus on results, not theory. 00:00 - 00:43 “Our point of differentiation from other review management platforms is we add interesting things about the business into the response. So most AI review platforms parrot back what's in the review. I liked the burgers and hated the fries. Well, we're glad you loved the burgers and we're disappointed you didn't like the fries. What we'll say is we're glad you liked the burgers. We work with this farm in Colorado, ranch in Colorado that has grain-fed beef. We've been working with them for 25 years. We build on the review. We say something in that response that wasn't in the review that gives the business personality.” — George Swetlitz 00:44 - 01:01 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:02 - 02:57 George’s Background 02:58 - 08:28 Marketing Essentials Moment: AI summary search results 08:29 - 10:29 Welcome to the show, George! 10:30 - 12:29 Generating Reviews with AI 12:30 - 14:59 Case Study: Restaurant Success Story 15:00 - 17:59 Personalization in Review Responses 18:00 - 20:59 Sentiment Analysis in Reviews 21:00 - 22:32 Handling Negative Reviews 23:09 - 26:59 Notifications for New Reviews 27:00 - 29:59 Increasing Review Volume 30:00 - 32:59 Integration with Other Tools 33:00 - 36:29 Future of Review Management 36:30 - 37:56 Reach out to George 37:57 - 38:19 Thank you so much, George! Share this podcast, give us a review, and enjoy your marketing journey! 38:20 - 39:07 Join the Marketing Expedition Community today! Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #ReviewManagement #ContentMarketing #CaseStudies #MarketingEssentialsMoment #SearchResults #Personalization #Branding #CustomerAcquisition #FreshMarketingStrategy #MarketingTips #AITools #CustomerRetention Hosted on Acast. See acast.com/privacy for more information. | |||
| Search Everywhere Optimization: The Future of Search with Sean Garner | Marketing Expedition Podcast | 08 Oct 2026 | 00:37:52 | |
Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting, a full-service agency and fractional CMO partner for local service-based businesses. With over a decade of hands-on experience, Sean has helped health and wellness companies, medical clinics, law firms, coaches, consultants, and home service providers grow with clarity, confidence, and consistent lead generation. Drawing from his background as a gym owner, firefighter, and faith-driven family man, Sean understands the realities of running a business while juggling life's priorities. His superpower is simplifying marketing, turning confusing tactics into clear, actionable steps that drive real growth. Whether it's through story brand messaging, website design, or sales funnel strategy, Sean empowers business owners to take control of their marketing and become the trusted go-to choice in their market. 00:00 - 00:27 "We are not relying on automation to grow our business. The point of automation and leveraging AI in the business is to capture the people that fell through the cracks. Human touch is still always going to win. I'll die on that hill for a long time. I think that the AI and the automation is great to make sure people don't fall through the cracks. But if you're relying on that and you're frustrated that your business is stagnated, that's because guess what? People love people. People love humans. So be human and connect to those people.” — Sean Garner 00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:46 - 01:44 About Sean 01:45 - 06:42 Marketing Essentials Moment: Universal Commerce Protocol on Google 06:43 - 09:04 Welcome to the show, Sean! 09:05 - 11:15 Effective Marketing Tactics 11:16 - 12:39 Automating Google Reviews 12:40 - 14:27 Search Everywhere Optimization 14:28 - 15:25 Client Onboarding Process 15:26 - 20:07 Understanding Client Goals and Competition 20:08 - 22:52 The Role of Video in Marketing 23:28 - 25:20 Utilizing Testimonials for Credibility 25:21 - 27:44 Leveraging YouTube for SEO 27:45 – 35:07 Tools for Marketing Success 35:08 - 36:07 Reach out to Sean 36:08 - 36:50 Words of Wisdom from Sean 36:51 - 37:06 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey! 37:07 - 37:52 Join the Marketing Expedition Community today! Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #SEO #SearchEngineOptimization #HumanConnection #ContentMarketing #CaseStudies #MarketingEssentialsMoment #UCP #UniversalCommerceProtocol #FreshMarketingStrategy #MarketingTips #AITools #Automation Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Audit and Optimize Your Content Marketing with Lee Densmer | Marketing Expedition Podcast | 01 Oct 2026 | 00:44:50 | |
Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After analyzing more than two dozen established content programs, she identified 40 recurring issues that consistently sabotage performance—and literally wrote the book on how to solve them.
With 20 years of experience in B2B marketing, Lee created an efficient 3x5 content strategy to simplify content marketing, helping busy teams do more with less while finally seeing results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth. 00:00 - 00:20 "So often when I go into a content program there's a person, a leader often, who wants to do something different every week. They want to experiment, they want to pivot, they want to try something new and that is a terrible idea. You make these decisions once and please stick with it for at least six months so you'll know if it worked or not.” — Lee Densmer 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 01:34 Lee’s Background 01:35 - 05:02 Marketing Essentials Moment: AI in Business 05:03 - 06:34 Welcome to the show, Lee 06:35 - 08:07 Memorable Travel Experiences 08:08 - 10:39 Diving into Content Marketing 10:40 - 12:30 The Content Audit Process 12:31 - 14:28 Foundational Decisions for Content Programs 14:29 - 16:03 Balancing Team Capacity with Content Goals 16:14 - 18:38 The Value of Transcription Tools 18:39 - 20:43 Overview of Lee's Book “Content Simplified, The Biggest B2B Content Marketing Mistakes and How to Fix Them” - https://leedensmer.com/book/ 20:44 - 24:30 The Three by Five Framework 24:31 - 26:07 Optimizing for AI and Search Engines 26:45 - 29:14 Recommended AI Tools for Content Marketing 29:15 - 33:25 Teaching AI Responsibly in Academia 33:26 - 36:01 Integrating AI into Marketing Strategies 36:02 - 39:15 Case Study: Transforming a Content Program 39:16 - 42:25 The Impact of Email Newsletters 42:26 - 43:15 Reach out to Lee 43:16 - 43:39 Final Thoughts and Key Takeaways 43:40 - 44:03 Thank you so much, Lee! Share this podcast, give us a review, and enjoy your marketing journey! 44:04 - 44:50 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #AIinBusiness #ContentAudit #B2B #ContentProgram #EmailNewsletters #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information. | |||
| The 5 Marketing Principles That Turn Strangers Into Customers with Seth Greene | Marketing Expedition Podcast | 24 Sep 2026 | 00:31:26 | |
Seth Greene, founder and CEO of Market Domination LLC, is widely recognized as one of the nation’s leading authorities on growing businesses through what he calls “50 Dream Affiliates.” His company earned a spot on the Inc. 5000 list in 2023. A serial entrepreneur, Seth has launched four successful businesses and built a reputation for turning strategic partnerships into real, measurable growth.
Seth is also the co-host of the *Sharkpreneur* podcast alongside *Shark Tank’s* Kevin Harrington. The award-winning show has been ranked as the #6 business podcast to listen to—and perhaps even higher by now! On top of that, Seth is a nine-time bestselling author and a sought-after voice in the media, with features and interviews on NBC News, CBS News, Forbes, Inc., and other major outlets.
In addition, he is the only person in history to have been nominated three consecutive years for the prestigious GKIC Marketer of the Year Award. 00:00 - 00:44 "I think that there are five principles to attracting new customers like magic to your business. I think the really short version of what they are is number one, who's your target market and how laser-focused, micro-niche-specific can you get? Where do they hang out? Where are you going to reach them in an affordable, effective manner? Why should they do business with you as opposed to anyone else? Why are you different? What are you going to do for them? And then how are you going to communicate all of that to the right people in your target market in such a way that gets them to pay attention, raise their hand, say they're interested, and then go through a process so by the time they talk to you, they are pre-qualified, pre-interested, and predisposed to do business with you.” — Seth Greene 00:45 - 01:02 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:03 - 02:05 About Seth 02:06 - 07:42 Marketing Essentials Moment: Building Relationships as Revenue Channels 07:43 - 08:55 Welcome to the show, Seth! 08:56 - 10:34 Success Stories in Marketing 10:35 - 12:04 Common Marketing Mistakes 12:05 - 13:41 Innovative Marketing Techniques 13:42 - 14:43 Ideal Client Profile 14:44 - 15:28 Favorite Marketing Tools 15:29 - 17:05 Recommended Resources and Readings 17:42 - 18:48 Advice for Aspiring Entrepreneurs 18:49 - 19:29 Future Plans and Projects 19:30 - 20:36 Investment Strategies for Business Growth 20:37 - 21:52 Current Challenges in Business 21:53 - 29:42 Surprising Insights from Recent Experiences 29:43 - 30:11 Reach out to Seth 30:12 - 30:39 Thank you so much, Seth! Share this podcast, give us a review, and enjoy your marketing journey! 30:40 - 31:26 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #MarketingTrends #MarketingTactics #IdealClient #MarketingEssentialsMoment #BuildingRelationships #RevenueChannels #MarketingTools #FreshMarketingStrategy #MarketingTips #BusinessGrowth #LeadGeneration Hosted on Acast. See acast.com/privacy for more information. | |||
| Master Cold Email Outreach and Generate Sales with Adam Rosen | Marketing Expedition Podcast | 17 Sep 2026 | 00:39:42 | |
Adam Rosen is a world-traveling entrepreneur who sold his first tech startup in 2019. He currently leads eocworks.com, an email marketing agency helping startups, unicorns, and Fortune 500s generate sales through email. Having exited multiple businesses and led multimillion-dollar real estate developments, Adam now enjoys the freedom of building successful ventures while exploring the world’s most inspiring places. 00:00 - 00:46 "Well, when it comes to email, there's no true silver bullet. Everyone's always looking for that one thing that's going to get you this amazing reply rate or meetings book or open rate or this or that. And the reality is it's about doing a bunch of things well that give you a one to three percent lift on each of those things. But at the end of the day, it still comes to what's the offer. Like, you know, the old saying, at least I did some real estate development and specifically land development. And one of the things you'd hear quite a bit is you can put lipstick on a pig, but at the end of the day, it's still a pig. So when it comes to marketing, it's like we can do our best to make any offer sound as good as possible. But at the end of the day, the offer is what the offer is.” — Adam Rosen 00:47 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:05 - 02:08 Adam’s Background 02:09 - 06:06 Marketing Essentials Moment: Cold Email Outreach 06:07 - 08:08 Welcome to the show, Adam! 08:09 - 10:08 Success Stories: Working with Big Brands 10:09 - 14:00 Common Mistakes in Cold Email Outreach 14:01 - 15:55 The Importance of Patience in Marketing 15:56 - 18:12 Lead Generation and Newsletters 18:13 - 23:10 Capturing First-Party Data Effectively 23:49 - 27:37 Tools for Email Management 27:38 - 29:06 Timeline for Setting Appointments 29:07 - 31:09 Booking Meetings 31:10 - 33:36 Opt-In vs. Opt-Out: Which is Better? 33:37 - 37:47 Getting Started with Cold Email Outreach 37:48 - 38:25 Reach out to Adam 38:26 - 38:54 Thank you so much, Adam! Share this podcast, give us a review, and enjoy your marketing journey! 38:55 - 39:42 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #EmailMarketing #ColdEmail #MarketingEssentialsMoment #ColdEmailCampaign #EmailMarketingTools #FreshMarketingStrategy #MarketingTips #EmailMarketingTips #Entrepreneurship #Sales #BusinessGrowth Hosted on Acast. See acast.com/privacy for more information. | |||
| Why Zamzows Had to Relearn Marketing for a New Generation with Callie Zamzow | Marketing Expedition Podcast | 10 Sep 2026 | 00:57:23 | |
Callie Zamzow is a fourth-generation leader of the Zamzow family of businesses, which includes Zamzows, a 92-year-old chain of garden and pet supply stores, Dynamite Specialty Products, a 44-year-old manufacturing and distribution company, and a diverse portfolio of real estate holdings. Rooted in tradition but driven by creativity, Callie brings curiosity, grit, and a deep appreciation for laughter to her leadership. 00:00 - 00:42 "We think of our customer base, and we sort of segregate them a lot of times in ages, kind of where they are in the spectrum of life, because, you know, we're selling things for primarily homeowners, but we also sell things for people who are in apartments and that sort of thing. We think about who we're actually talking to. And that's become more and more difficult, I think, as the population is aging, and then we're having newcomers coming in, and the way that they are communicated, too, like how you actually reach these different people. And then even the tactic, you know, just a regular old radio ad works really, really well for one type of person. There's a whole genre of people who don't even listen to the radio anymore.” — Callie Zamzow 00:43 - 01:00 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:01 - 01:56 About Callie 01:57 - 15:36 Marketing Essentials Moment: Generational Marketing 15:37 - 16:52 Welcome to the show! 16:53 - 19:39 Family Business Legacy 19:40 - 22:51 Transitioning Leadership in the Zamzow Family 22:52 - 25:45 Marketing Shifts: Adapting to New Generations 25:46 - 28:02 Product Range and Customer Engagement 28:03 - 34:11 Community Engagement and Newcomer Outreach 34:49 - 35:46 Seasonal Marketing Strategies and Events 35:47 - 36:36 Leadership Dynamics: Working with Family 36:37 - 43:02 Upcoming Initiatives and Product Launches 43:03 - 48:16 Innovative Products: The Future of Zamzow's 48:17 - 51:16 New Ways of Marketing 51:17 - 54:02 Delegate to Elevate 54:03 - 56:14 Visit Zamzows Lawn, Garden & Pet 56:15 - 56:35 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey! 56:36 - 57:23 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #MarketingTips #GenerationalMarketing #Zamzos #FamilyBusiness #MarketingJourney #Podcast #FreshMarketingStrategy #MarketingTrends #Leadership #DelegatetoElevate #MarketingShifts Hosted on Acast. See acast.com/privacy for more information. | |||
| From Sports to Leadership, Unlocking High Performance with Justin Jantz | Marketing Expedition Podcast | 03 Sep 2026 | 00:50:45 | |
Justin Jantz helps leaders and organizations solve complex challenges, strengthen leadership capacity, and develop new ways of thinking that advance people, culture, and performance. Throughout his career—which spans commercial banking, coaching, officiating, teaching, and civic and nonprofit governance—Justin has partnered with teams and individuals across sectors to unlock greater impact and achieve better outcomes.
Today, Justin is transitioning into organizational strategy and leadership consulting, bringing a grounded perspective shaped by real-world execution, intentional leadership, and a people-centered approach. His philosophy is rooted in the belief that people development is organizational development, and that sustainable growth requires both strategic insight and relational intelligence. Justin is passionate about leveraging assessments, coaching, and collaborative frameworks to help individuals and teams navigate change, strengthen culture, and expand their leadership impact. 00:00 - 00:46 "I got offered an opportunity to go and to learn about banking. And I knew nothing about banking at that time. And I'd been recruiting. And I'd built some skills that could potentially come over to banking. Game planning and that kind of strategy and the preparation that goes into a week. A lot of blocking. Blocking and tackling. A lot of fundamental, you know, things that are just, like, good sound fundamentals are applicable across the board.” — Justin Jantz 00:00 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:04 - 02:19 About Justin 02:20 - 06:51 Marketing Essentials Moment: Business Athlete Coach 06:52 - 11:25 Welcome to the show, Justin! 11:26 - 15:16 Entering the Banking World 15:17 - 16:54 Insights in Banking 16:55 - 18:24 Journey into Leadership Consulting 18:25 - 20:01 The Complete Leader Program 20:02 - 23:44 The Importance of Coaching in Business 24:21 - 25:10 Marketing Journey with Price Associates 25:11 - 29:21 Building Relationships and Networking 29:22 - 32:07 Success and Fulfillment in Coaching 32:08 - 35:36 Understanding DISC Assessments 35:37 - 39:58 Connecting with Potential Clients 39:59 - 46:06 Strategic Advising 46:07 - 49:24 Reach out to Justin 49:25 - 49:58 Thank you so much, Justin! Share this podcast, give us a review, and enjoy your marketing journey! 49:59 - 50:45 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #Leadership #Coaching #BusinessAthlete #TeamDynamics #OrganizationalDevelopment #PoderificStudio #MarketingEssentialsMoment #LeadershipDevelopment #LeadershipCoaching #Marketing #WordofMouthMixer Hosted on Acast. See acast.com/privacy for more information. | |||
| Creating Engaging Corporate Events and Experiences with Mark Mallchok | Marketing Expedition Podcast | 27 Aug 2026 | 00:56:52 | |
Mark Mallchok is the Principal & Chief Event Strategist at Brella Productions, which he co-founded in 1992. A veteran event producer and video director, he has spent more than 30 years creating high-impact corporate meetings and global events for Fortune 100 clients. With a background in theater and film, Mark specializes in audience engagement and designing face-to-face, virtual, and hybrid experiences that support business goals and elevate attendee connection. 00:00 - 00:25 "This is something that most people putting on events forget, but like the connections and the camaraderie and the moments and those people that you meet and then continue on relationships with, that's the reason we're there. And unfortunately, most of the time we try to cram way too much content into our programs and we don't give enough breathing room and opportunity for people to meet each other.” — Mark Mallchok 00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 02:28 Mark’s Background 02:29 - 10:41 Marketing Essentials Moment: Post-event follow-up 10:42 - 12:51 Welcome to the show, Mark! 12:52 - 15:27 Transitioning to Corporate Events 15:28 - 17:03 Recent Projects and Client Experiences 17:04 - 22:10 Engaging Audiences with Technology 22:11 - 24:12 The Power of Storytelling in Presentations 24:13 - 26:47 The F Word: Follow-Up 27:23 - 32:14 The Challenge of Information Overload 32:15 - 36:06 Creating Engaging Presentations 36:07 - 42:20 Tips for Memorizing Presentations 42:21 - 48:03 Success During the Pandemic: Virtual Events 48:04 - 53:11 The Impact of Virtual Participation on Events 53:12 - 55:28 Reach out to Mark 55:29 - 56:05 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey! 56:06 - 56:52 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #CorporateEvents #VisualStorytelling #VirtualEvents #MarketingEssentialsMoment #FollowUp #HybridExperiences #AudienceParticipation #Networking #FreshMarketingStrategy #MarketingTips #EngagingPresentations Hosted on Acast. See acast.com/privacy for more information. | |||
| Mastering SEO in the Age of AI with Chris Rossi and Warren Danforth | Marketing Expedition Podcast | 20 Aug 2026 | 00:47:50 | |
Chris Rossi is the founder of ClickSluice, a Boise-based digital marketing agency that helps local service businesses grow through SEO, Google Ads, conversion-focused websites, and strategic branding. A Google Ads Certified Partner, Chris also teaches digital marketing for the National Business Institute and has been featured in Law.com, Lawyer Monthly, and Attorney at Work. With a background in marketing and IT, he now focuses on integrating AI into agency operations, building custom tools that improve search visibility, optimize paid advertising, streamline website development, and deliver faster, better results for clients.
Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 20 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat remover. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry. 00:00 - 00:20 "The days of keyword rankings and blue links and things like that are pretty much gone. And people are asking questions and the AI is answering them. And so, the way to win that, the way forward is, again, it's brand. I keep going back to it, but it's your brand and being kind of present everywhere.” — Chriss Rossi 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 03:06 About Chris and Warren 03:07 - 10:17 Marketing Essentials Moment: Top AI Tools for Marketing 10:18 - 11:16 Welcome to the show, Chris and Warren! 11:17 - 13:59 The Impact of AI on Small and Medium-Sized Businesses 14:00 - 18:07 Transition from SEO to Full-Spectrum Marketing 18:08 - 20:01 Overcoming Challenges in Med Spa Marketing 20:02 - 24:01 Brand Presence in AI Search Results 24:02 - 28:11 Leveraging Video Content for SEO and AI 28:12 - 28:46 The Future of AI in E-commerce and Search 29:25 - 34:44 Generative Engine Optimization (GEO) Explained 34:45 - 38:15 Video Content in Marketing 38:16 - 41:13 Protecting Proprietary Information in the Age of AI 41:14 - 44:21 Closing Remarks: Unlock to AI 44:22 - 46:40 Reach out to Chris and Warren 46:41 - 47:02 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey! 47:03 - 47:50 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #SearchEngineOptimization #SEO #GenerativeEngineOptimization #CaseStudies #MarketingEssentialsMoment #AITools #AITrends #DigitalMarketing #AI #Branding #ContentCreation #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information. | |||
| B4B: A New Perspective on B2B Strategies with Leslie Galbreath | Marketing Expedition Podcast | 06 Aug 2026 | 00:54:55 | |
Leslie Galbreath is the President and CEO of DGS Marketing Engineers, a strategic marketing communications firm that serves some of the world's most respected industrial and manufacturing brands. For more than 25 years, she's helped B2B organizations transform complex value propositions into clear, compelling messaging that drives measurable business results.
Her approach combines in-depth research, market intelligence, and proven marketing strategies to help technical companies strengthen their brand influence and accelerate growth. A trusted advisor and sought-after speaker, Leslie is known for making industrial marketing practical, strategic, and impactful, particularly in the advanced manufacturing, automation, and engineering sectors.
As a woman leading a successful agency in a traditionally male-dominated industry, she's also passionate about mentoring the next generation of marketing professionals pursuing careers in STEM. Leslie has spoken at leading industrial marketing conferences and is a trusted strategic partner for global B2B brands looking to elevate their marketing. 00:00 - 00:40 "It's very tempting and it's very easy to allow just the loudest voices inside an organization. Sometimes that's in the sales group, sometimes it's in other areas. But if we don't take the time to do deliberate research and really apply a professional approach, then companies market to the loudest internal voice, not the actual customer. In the B2B world, in my view, mistakes are so expensive. A lack of research and a lack of a clear foundation is an expensive risk to take.” — Leslie Galbreath 00:41 - 00:58 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:59 - 02:20 About Leslie Galbreath 02:21 - 17:17 Marketing Essentials Moment: B2B Marketing Agency 17:18 - 20:22 Welcome to the show, Leslie! 20:23 - 23:05 Agency's full-service approach 23:04 - 25:24 Brand identity development process 25:25 - 28:08 Hybrid model culture 28:09 - 30:20 B4B environment 30:21 - 33:34 Strategic alignment in B2B 34:12 - 36:52 Decision-making in B2B sales. 36:53 - 39:45 Multi-layered decision-making models 39:46 - 41:57 Intelliquest process 41:58 - 44:14 Voice of the customer insights 44:15 - 48:40 Building trust in marketing 48:41 - 51:23 B4B versus B2B marketing 51:24 - 53:20 dgs Marketing Engineers 53:21 - 53:40 Reach out to Leslie 53:41 - 54:08 Thank you so much, Leslie! Share this podcast, give us a review, and enjoy your marketing journey! 54:09 - 54:55 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #B4BMarketing #BuiltforBusiness #BusinesstoBusiness #MarketingEssentialsMoment #B2BMarketing #MarketingInsights #CustomerInsights #CustomersVoice #FreshMarketingStrategy #MarketingTips #MarketingAgency Hosted on Acast. See acast.com/privacy for more information. | |||
| How Emotional Intelligence Transforms Leadership and Team Dynamics with Michelle Choate | Marketing Expedition Podcast | 23 Jul 2026 | 00:52:08 | |
Michelle Choate, MA, CTC, CEC, is a keynote speaker, leadership coach, executive team coach, and organization development consultant with 25 years of experience in organizational culture, individual, and leadership development. Michelle helps people master their self-leadership, effectively taking back their power and maximizing their influence in complex, volatile work environments. Emotional Intelligence is the foundation of Michelle’s approach, to increase self-compassion, self-awareness, and impact. 00:00 - 00:46 "I was working with a team of 13 leaders, I think it was 12 or 13, and did the emotional intelligence assessment with each of them, sat with each of them individually, and did their individual coaching, helped them orient to their opportunities, and then met with them for their first team meeting where I bring them the data and I talk about their goals. and we tidy up and everybody leaves and I'm cleaning and one of the VPs walks back in and it was so cute. He kind of leaned in like he was telling me a secret. He's like, I think I get it. And I'm like, what do you get? He goes, if I behave differently, other people do too. I'm like, tell me more. He goes, I see how I can influence the team. Because everyone thinks it's everybody else.” — Michelle Choate 00:47 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:06 - 01:48 Michelle’s Background 01:49 - 07:14 Marketing Essentials Moment: Incorporating Emotional Intelligence in Marketing 07:15 - 09:49 Welcome to the show, Michelle! 09:50 - 15:43 Emotional intelligence in workplaces 15:44 - 20:20 Team dynamics 20:21 - 23:10 Culture as a business tool 23:11 - 27:12 Emotional intelligence retreats concept 27:13 - 30:24 Personal growth 30:25 - 31:24 Self-compassion 32:01 - 35:29 Promoting self-awareness 36:30 - 00:00 Marketing for wellness retreats 42:54 - 00:00 Branding transformational experiences 45:51 - 00:00 Reach out to Michelle 47:12 - 50:04 Promoting Idaho's hidden beauty 50:05 - 50:21 Thank you so much, Michelle! Share this podcast, give us a review, and enjoy your marketing journey! 50:22 - 52:08 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #EmotionalIntelligence #Leadership #SelfCompassion #TeamDynamics #MarketingEssentialsMoment #Community #PersonalDevelopment #PersonalGrowth #Teamwork #Coaching #Branding Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 Hosted on Acast. See acast.com/privacy for more information. | |||
| The Power of Proof in Marketing: How Specific Testimonials Drive Conversions with Andy Janaitis | Marketing Expedition Podcast | 09 Jul 2026 | 00:47:00 | |
Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.
With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey. 00:00 - 00:30 "All of these automated approaches are coming up. You very easily could do an analysis of your site and figure out where you weren't placing for certain keywords or certain queries and LLMs and get a bunch of AI-driven content written. But ultimately, we find that that's starting to get oversaturated and not really all that helpful. What's really helpful at the end of the day is answering the questions that your customers have in an authentic way.” — Andy Janaitis 00:31 - 00:48 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:49 - 01:47 Andy’s Background 01:48 - 06:50 Marketing Essentials Moment: Proof as a Marketing Asset 06:51 - 10:07 Welcome to the show, Andy! 10:08 - 13:22 Understanding Client Goals 13:23 - 18:05 The Importance of Case Studies 18:06 - 20:42 Marketing Tactics and Testing 20:43 - 21:42 The Evolution of Modern Marketing Campaigns 21:43 - 22:35 AI Driven Optimization 22:36 - 24:32 The Power of Authenticity 24:33 - 29:09 Stages of A/B Testing 29:10 - 32:46 Budgeting for Marketing Campaigns 33:24 - 35:59 Tools for Website Analytics and Performance Tracking 36:00 - 39:04 CRM and Marketing Automation 39:05 - 42:02 GoHighLevel: A Comprehensive Tool 42:03 - 44:22 Key Takeaway: Focus on Specific Problems and Goals 44:23 - 45:47 Reach out to Andy 45:48 - 46:14 Thank you so much, Andy! Share this podcast, give us a review, and enjoy your marketing journey! 46:15 - 47:00 Join the Marketing Expedition Community today!
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#Authenticity #Testimonials #CaseStudies #MarketingEssentialsMoment #MarketingAsset #ConversionRateOptimization #PerformanceMetrics #AutomatedApproaches #LeadGeneration #MarketingTips #AITools #PPCPitbulls Hosted on Acast. See acast.com/privacy for more information. | |||
| Mastering Design and Client Collaboration: Insights from Graphic Designer Christy Hudson | Marketing Expedition Podcast | 25 Jun 2026 | 00:37:27 | |
Christy Hudson is a passionate and creative graphic designer with a keen eye for detail and a flair for visual storytelling. With over 10 years of hands-on experience in graphic design, she has cultivated an eye for aesthetics and a profound understanding of visual communication. Christy's journey as a graphic designer is fortified by a solid educational foundation, holding a Bachelor of Fine Arts in Graphic Design from Boise State, and she has worked with many local companies to bring their design dreams to life. In addition to her experience in graphic design, her skill set extends beyond design and into the realm of photography, video filming, illustration, and marketing. https://peppershock.com/crew/christy-sipher/ 00:00 - 00:53 "Having inspiration pictures is great because a lot of people don't know design terms or they don't know how to express or communicate what they want.” — Christy Hudson 00:54 - 01:12 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:13 - 02:09 About Christy 02:10 - 08:37 Marketing Essentials Moment: How to work with a Graphic Designer 08:38 - 10:41 Welcome to the show, Christy! 10:42 - 14:50 Favorite Projects at Peppershock 14:51 - 18:46 Social Media and Web Design Projects 18:47 - 20:39 Team Building and Company Culture 20:40 - 21:31 Personality Assessments and Team Dynamics 22:09 - 25:59 Client Expectations in Graphic Design 25:58 - 28:03 Inspiration and Design Preferences 28:04 - 30:40 The Importance of Simplicity in Design 30:41 - 34:39 Using AI in the Design Process 34:40 - 36:09 Client Collaboration 36:10 - 36:40 Thank you so much, Christy! Share this podcast, give us a review, and enjoy your marketing journey! 36:41 - 37:27 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #GraphicDesign #DesignTips #Collaboration #Branding #EmpathyMapping #Creativity #MarketingEssentialsMoment #ClientExpectations #WebDesign #Collaboration #CreativeProcess Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 Hosted on Acast. See acast.com/privacy for more information. | |||
| Beyond the Ballroom: Modern Event Marketing and Community Building with Jonathan Kazarian | Marketing Expedition Podcast | 11 Jun 2026 | 00:35:35 | |
Jonathan Kazarian is the CEO and founder of Accelevents, a leading event management platform that was recently recognized by Inc. 5000 as one of the top 100 fastest-growing private companies in America. At Accelevents, his visionary leadership and innovative approach have propelled the platform to the forefront of the event technology industry. With a keen focus on driving user engagement and redefining the event experience,
Jonathan's strategic expertise has established Accelevents as a key player in transforming how events are created, marketed, and experienced globally. As an industry thought leader, Jon actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB’s Event Tech Innovation Summit, BizBash Live, and INBOUND. 00:00 - 00:15 "There's a thousand things you can do around retargeting ads and your email sequences and card abandonment. All of that stuff makes sense and is necessary but it's all secondary to identifying the audience that you want there.” — Jonathan Kazarian 00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:35 - 01:39 Jonathan’s Background 01:40 - 09:27 Marketing Essentials Moment: The Repurposing Ladder 09:28 - 11:18 Welcome to the show, Jonathan! 11:19 - 14:49 Event Marketing Best Practices 14:50 - 16:59 Getting the Right Audience to Events 17:00 - 21:10 Creating Community Through Events 21:11 - 23:52 Successful Event Case Study 23:53 - 24:28 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:29 - 27:16 Ideal Client Profile 27:17 - 29:08 Advice for Aspiring Entrepreneurs 29:09 - 31:07 Integration with Other Tools and CRMs 31:08 - 32:22 Staying Updated on Marketing Trends 32:23 - 33:58 Final Words of Wisdom for Event Planning 33:59 - 34:32 Reach out to Jonathan 34:33 - 34:48 Thank you so much, Jonathan! Share this podcast, give us a review, and enjoy your marketing journey! 34:49 - 35:35 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #EventMarketing #CommunityBuilding #Podcast #MarketingTips #CaseStudies #MarketingEssentialsMoment #RepurposingContent #ContentMarketing #EventManagement #AudienceEngagement #Networking #EventPlanning Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! Hosted on Acast. See acast.com/privacy for more information. | |||
| Fostering Employee Engagement and Culture Through Fun and Connection with Michael Wasick | Marketing Expedition Podcast | 28 May 2026 | 00:39:30 | |
Born in Long Beach, California, Michael Wasick made the move to Boise, Idaho, nearly two decades ago to pursue his education at Boise State University. After graduating, he embarked on a successful real estate career, but his passion for fostering connections in the workplace led him to a new venture.
Three years ago, Michael founded Wobali, a company dedicated to enhancing employee engagement and well-being. Recognizing that many employees feel disconnected from their colleagues and undervalued by their organizations, he set out to create opportunities for teams to bond outside of work. By organizing enjoyable activities, Michael helps facilitate camaraderie and open communication among employees.
His innovative approach not only cultivates happier and healthier workplaces but also reduces turnover and boosts productivity, ultimately saving companies significant costs. With a focus on building meaningful connections, Michael is committed to transforming workplace culture for the better. 00:00 - 00:35 "We know that culture happens whether we want it to or not in companies, and so if you can do things like this to help shape the culture that your company has, that will then make happy campers, happy employees. Happy campers make happy employees. Happy employees can make happy customers.” — Rhea Allen 00:36 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:55 - 02:02 About Michael 02:03 - 03:17 Marketing Essentials Moment: Culture, Branding, and Gameplay 03:18 - 04:29 Defining Company Culture 04:30 - 05:34 The Role of Branding 05:35 - 09:55 The Concept of Gameplay in the Workplace 09:56 - 11:39 Welcome to the show, Michael! 11:40 - 14:20 The Catalyst for Starting Wobali 14:21 - 17:09 The Importance of Employee Relationships 17:10 - 21:31 The Value of Diverse Interests 21:32 - 24:25 Planning Events and Avoiding Pitfalls 24:26 - 26:41 The Financial Impact of Employee Loneliness 27:18 - 29:29 Engaging Potential Clients 29:30 - 30:59 The Importance of Word of Mouth 31:00 - 32:10 Employee Engagement Issues 32:11 - 34:42 Engaging Remote Teams 34:43 - 35:53 Reach out to Michael 35:54 - 36:47 Fostering Connections in the Workplace 36:48 - 38:43 Thank you so much, Michael! Share this podcast, give us a review, and enjoy your marketing journey! 38:44 - 39:30 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #EmployeeEngagement #Leadership #HappyEmployees #HappyCustomers #MarketingEssentialsMoment #CompanyCulture #Branding #EmployeeRelationships #EventMarketing #FreshMarketingStrategy #WordofMouthMarketing Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 Hosted on Acast. See acast.com/privacy for more information. | |||
| Engaging Your Audience through Creative Content and Podcasting with Jen Moss | Marketing Expedition Podcast | 14 May 2026 | 00:54:56 | |
Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers.
Jen leads the editorial vision behind JAR’s most successful shows, helping brands tell stories that are resonant, authentic, and audience- first. Whether she’s building out a narrative arc or pushing back on client ideas that won’t serve the listener, Jen’s focus is always on creating shows people actually want to hear. 00:00 - 00:42 " The other analytics that we sometimes look at is the podcast neighborhood. So, what other shows are people who listen to your show also listening to? And that can tell you a lot about the tastes of your audience. Like, if you make a business show, they're listening to other business shows. Oh, but look, there's also a strong contingent of your audience that's listening to, I don't know, true crime or faith-based shows or something like that. That can give you some insight into who you're dealing with and who you're talking to. And you can use that to inform the content to make it even more relevant to them.” — Jen Moss 00:43 - 00:59 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:00 - 02:53 Jen’s Background 02:54 - 11:39 Marketing Essentials Moment: Understanding KPIs in Marketing 11:40 - 13:37 Welcome to the show, Jen! 13:38 - 15:56 JAR (Job Audience Result) Podcast Solutions 15:57 - 21:49 Case Studies 21:50 - 24:53 Different Types of Podcasts and Their Impact 24:54 - 27:03 Tools and Resources for Podcast Analytics 27:04 - 29:36 Importance of Consumption Rate in Podcasts 29:37 - 30:12 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 30:13 - 32:13 Using Listen Notes and Other Analytics Tools 32:14 - 33:07 Understanding Your Podcast Audience 33:08 - 36:40 Podcast Swaps and Cross-Promotions 36:41 - 39:39 Advice for Starting a Podcast 39:40 - 42:02 Tools for DIY Podcasting 42:03 - 43:48 AI Tools in Podcast Editing 43:49 - 47:03 Audience Growth Strategy 47:04 - 50:03 Paid Media and Podcast Ads 50:04 - 52:40 Real World Promotion and Live Events 52:41 - 53:35 Reach out to Jen 53:36 - 54:09 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! 54:10 - 54:56 Join the Marketing Expedition Community today!
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#CreativeContent #Podcasting #CaseStudies #PodcastMarketing #MarketingEssentialsMoment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #PodcastAnalytics #AITools #AudienceGrowthStrategy Hosted on Acast. See acast.com/privacy for more information. | |||
| How Digital Screens are Changing the Face of Marketing in Your Town with Kenzie Coltrin | Marketing Expedition Podcast | 30 Apr 2026 | 00:48:09 | |
Kenzie Coltrin is a Senior Account Executive at Phoenix Digital Marketing based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising. Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences. Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer. 00:00 - 00:43 "Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin 00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:04 - 02:30 About Kenzie 02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising 12:52 - 14:22 Welcome to the show, Kenzie! 14:23 - 15:53 Introduction to Phoenix Digital Marketing 15:52 - 17:32 Description of Indoor Digital Billboards 17:33 - 20:03 Types of Businesses Using Digital Screens 20:04 - 22:35 Customization 22:36 - 24:20 Cost and Budgeting 24:21 - 27:13 Scaling and Exposure 27:14 - 29:20 Host Partnerships and Screen Placement 29:58 - 35:40 Parenting Challenges and Rewards 35:41 - 40:48 NSAC Campaigns and Clients 40:49 - 42:20 Agency Challenges 42:21 - 43:40 Media Sales Experience 43:41 - 44:28 Reach out to Kenzie 44:29 - 00:00 Final Thoughts and Words of Wisdom 44:51 - 46:31 Word-of-Mouth Mixers and Networking 46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 - 48:09 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding Hosted on Acast. See acast.com/privacy for more information. | |||
| The Future of Short-Form Content and Branded Storytelling with Kirstin Falk | Marketing Expedition Podcast | 16 Apr 2026 | 00:33:22 | |
Kirstin Falk is Senior Advisor of Brand Strategy & Partnerships at Breakwater Studios, where she advises the team on scaling the business, fostering the brand, and leading strategic initiatives across marketing and client services. In her role, she guides the company’s positioning in a competitive landscape and enables collaborations that amplify Breakwater’s storytelling and reach. 00:00 - 00:18 "Where do I think short form content is going to go? I think the same things that matter are going to continue to matter, which is really good storytelling, values driven storytelling, not selling people a product, but actually communicating through values and connecting with them emotionally.” — Kirstin Falk 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 02:30 About Kirstin Falk 02:31 - 07:47 Marketing Essentials Moment: Using AI Effectively 07:48 - 09:54 Welcome to the show, Kirstin! 09:55 - 11:36 Passion for Brand Marketing 11:37 - 13:20 Overview of the Project 13:21 - 15:06 Kirsten's Role in the Project 15:07 - 17:23 Strategies for Distribution and Promotion 18:01 - 19:37 Shifting Focus to Short-Form Content 19:38 - 21:20 The Importance of Authentic Storytelling 21:21 - 22:47 Building Relationships with Brands 22:48 - 25:15 Story Development Process 25:16 - 27:40 Creating Transparent Interview Environments 27:41 - 28:04 The Importance of Authenticity in Storytelling 28:05 - 30:44 Effective Brand Storytelling 30:45 - 32:03 Reach out to Kirstin Falk 32:04 - 32:34 Thank you so much, Kirstin! Share this podcast, give us a review, and enjoy your marketing journey! 32:35 - 33:22 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! #ShortFormContent #ContentMarketing #Storytelling #MarketingEssentialsMoment #MarketingTips #AITools #AITrends #FreshMarketingStrategy #WordofMouthAdvertising #Authenticity #Branding Hosted on Acast. See acast.com/privacy for more information. | |||
| Exploring the World of Gatekeepers, Sales, and Business Development with Kevin Downey | Marketing Expedition Podcast | 02 Apr 2026 | 00:51:34 | |
Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster. 00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey 00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:38 About Kevin 02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility 07:54 - 09:15 Kevin, Welcome to the show! 09:16 - 12:23 Dividing Sales and Business Development Roles 12:24 - 17:23 Metrics and Tools for Tracking Sales 17:24 - 22:07 Getting Past Gatekeepers 22:08 - 26:05 Different Sales Person Profiles 26:06 - 29:45 Networking and Relationship Building 29:46 - 31:45 Sales Process and Lead Qualification 32:23 - 35:08 Negotiation Tactics in Sales 35:09 - 39:18 Prequalification and Online Lead Forms 39:19 - 41:47 Interview Questions for Sales Candidates 41:48 - 43:21 Compensation Models for Sales Reps 43:22 - 47:57 Advice on Sales Hiring 47:58 - 50:00 Training and Onboarding Salespeople 50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/ 50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey! 50:48 - 51:34 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information. | |||
| Ask to Sell More Cookies: The Power of Initiative in Sales with Girl Scouts of Silver Sage | Marketing Expedition Podcast | 19 Mar 2026 | 00:31:20 | |
This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of welcoming the Girl Scouts of Silver Sage to Poderific Studio. They dive deep into the world of Girl Scout cookies, exploring not only the entrepreneurial skills that young girls develop through the cookie program but also the broader impact of Girl Scouts on personal growth and community involvement. 00:00 - 00:48 "What's the number one impact that helps you sell the cookies the most? The thing that helps me sell the cookies the most is probably just asking people in general. Because if you don't ask, they don't know. So asking people is the number one way I sell my cookies. Yeah. Good. Good. You've got to ask.” 00:49 - 01:07 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:08 - 02:35 Welcome to the show! Meet the Guests 02:36 - 05:12 The Cookie Campaign Season 05:13 - 06:16 Tehlani's Girl Scout Journey 06:17 - 08:14 Tehlani's Strategy: Tactics for Success 08:15 - 09:13 Mom's Perspective 09:14 - 11:12 Selling Cookies Live 11:13 - 12:44 Cookie Sales Volume 12:45 - 14:36 Camp Experiences 15:14 - 16:39 Funding Sources 16:40 - 20:04 Tehlani's Projects 20:05 - 21:20 Future Aspirations 21:21 - 23:33 Advice for Parents and Girls 23:34 - 26:14 Encouragement for Leaders 26:15 - 28:33 Opportunities to Get Involved - https://www.girlscouts-ssc.org/ 28:34 - 30:06 Closing Thoughts 30:07 - 30:33 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey! 30:34 - 31:20 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #GirlScoutsofSilverSage #CommunityInvolvement #CookieProgram #EntrepreneurialSkills #SkillsDevelopment #Leadership #PoderificStudio #PodcastStudio #FreshMarketingStrategy #MarketingTips #CommunityEngagement #SalesInitiative Hosted on Acast. See acast.com/privacy for more information. | |||
| From Radio Waves to Digital Tides: Tom Scott's Journey in Media and Marketing | Marketing Expedition Podcast | 05 Mar 2026 | 00:54:28 | |
Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media. 00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 02:27 Tom’s Background 02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter 08:12 - 12:30 Welcome to the show, Tom! 12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger 15:20 - 18:49 Retain, Maintain, Gain 18:50 - 23:43 Memorable Client Campaigns 23:44 - 26:14 The Evolution of Advertising 26:15 - 27:37 Targeting the Right Audience 28:15 - 33:02 NIL and Local Business Partnerships 33:03 - 36:57 The Changing Landscape of College Sports 36:58 - 42:26 The Future of Marketing Strategies 42:27 - 46:51 The Digital Experience 46:52 - 51:00 Pop Culture and Marketing 51:01 - 51:15 Tom’s Words of Wisdom 51:16 - 53:41 Thank you so much, Tom! Share this podcast, give us a review, and enjoy your marketing journey! 53:42 - 54:28 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #DigitalMarketing #TraditionalMarketing #MarketingEssentialsMoment #MergingAgencies #MergingBusinesses #DigitalAdvertising #TraditionalAdvertising #FreshMarketingStrategy #MarketingTips #AITools #AIDevices #NIL #nameimagelikeness Hosted on Acast. See acast.com/privacy for more information. | |||
| The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast | 19 Feb 2026 | 00:49:08 | |
Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. 00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz 00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 - 02:23 About Amber 02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing 07:55 - 10:21 Welcome to the show, Amber! 10:22 - 13:10 Client Success Story: The Resort in Arizona 13:11 - 17:00 Tactics for SEO Success 17:01 - 21:35 The Importance of Google Business Profile 21:36 - 24:58 The Value of FAQs on Your Website 24:59 - 25:49 Utilizing FAQ Schema for Better SEO 26:26 - 31:47 Tools for Website Performance Analysis 31:48 - 35:21 Case Study: The RV Resort's Transformation 35:22 - 39:27 Google Ads Strategies for Success 39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns 41:18 - 45:01 Incorporating Social Media into SEO 45:02 - 46:23 Humanizing Your Brand Through Social Media 46:23 - 47:44 Final Tips—Utilizing AI for Your Website 47:45 - 47:50 Reach out to Amber 47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey! 48:22 - 49:08 Join the Marketing Expedition Community today! Like what you hear, but need more information? #SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds Hosted on Acast. See acast.com/privacy for more information. | |||
| The No Drama Zone: Creating Healthy Work Cultures with Connie Miller | Marketing Expedition Podcast | 05 Feb 2026 | 01:18:02 | |
Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential. Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back. 00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:46 Connie’s Background 01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals 17:03 - 20:29 Welcome to the show, Connie! 20:30 - 22:50 Understanding Personal Branding 22:51 - 25:39 Common Self-Sabotaging Behaviors 25:40 - 27:09 Curiosity in Leadership 27:10 - 31:25 Real-Life Examples of Career Sabotage 31:26 - 32:59 Emotional Intelligence in Leadership 33:00 - 35:42 Marketing Through Relationships 35:43 - 39:43 Creating a No Drama Zone 39:44 - 42:45 Establishing a No Pairing Zone 42:46 - 44:58 Building a Positive Workplace Culture 44:59 - 49:57 Word-of-Mouth Marketing 49:58 - 54:17 Sharing Expertise 54:55 – 1:02:58 Women in Poker 1:02:59 – 1:08:53 Mastermind Groups 1:08:54 – 1:12:11 Creating Supportive Networks 1:12:12 – 1:13:00 Reach out to Connie 1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon 1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey! 1:17:16 – 1:18:02 Join the Marketing Expedition Community today! Like what you hear, but need more information? #Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks Hosted on Acast. See acast.com/privacy for more information. | |||
| Building a Personal Brand vs. a Company Brand with Jen Dalton | Marketing Expedition Podcast | 22 Jan 2026 | 00:54:00 | |
Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James. 00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton 00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 - 02:15 Jen’s Background 02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding 10:17 - 12:56 Welcome to the show, Jen! 12:57 - 17:49 Becoming an Author 17:50 - 23:06 Success Stories from Clients 23:07 - 25:22 Launching a New Brand 25:23 - 27:37 Leveraging Creativity 28:14 - 31:47 Identifying the Ideal Client 31:48 - 33:53 The Importance of Personal Branding 33:54 - 39:00 Challenges and Opportunities in Marketing 39:01 - 40:14 Building Meaningful Relationships 40:15 - 41:22 Nostalgia Economy 41:23 - 45:55 Recommended Tools for Marketers 45:56 - 51:27 The Role of AI in Content Creation 51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/) 52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! 53:15 - 54:00 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent Hosted on Acast. See acast.com/privacy for more information. | |||
| Unlocking the Power of Reddit Marketing with Danny Kirk | Marketing Expedition Podcast | 08 Jan 2026 | 00:43:38 | |
Danny Kirk is a bootstrapped serial founder transforming how brands leverage Reddit for organic growth, AI search optimization, and strategic growth hacking that delivers real results. Danny is the founder of ReddiReach, a marketing agency that specializes in getting your brand recommended by AI using Reddit and GEO. 00:00 - 00:16 "So right now, fewer than 5% of brands are actually doing anything about AI search or Reddit. And that gap is the biggest opportunity I have seen in a decade, maybe even longer than that. So it's just a huge opportunity right now. This is like SEO 25 years ago.” — Danny Kirk 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:08 About Danny 01:09 - 07:15 Marketing Essentials Moment: Change Orders 07:16 - 09:29 Danny, welcome to the show! 09:30 - 11:16 Reddit Marketing Tactics 11:17 - 13:12 Success Story: Protein Bar Brand 13:13 - 17:12 Authenticity in Comments 17:13 - 19:35 Human Intervention in AI 19:36 - 23:39 Reddit User Demographics 23:40 - 25:42 Ideal Brands for Reddit Marketing 25:43 - 26:47 Reddit Advertising Insights 27:26 - 31:22 Budgeting for Reddit Strategy 31:23 - 36:50 The Future of E-commerce and AI 36:51 - 39:09 Average Reddit Users 39:10 - 41:00 Reddit Contents and Resources 41:01 - 41:50 Reach out to Danny - https://www.linkedin.com/company/reddireach/ 41:51 - 42:51 Thank you so much, Danny! Share this podcast, give us a review, and enjoy your marketing journey! 42:52 - 43:38 Join the Marketing Expedition Community today! Like what you hear, but need more information? #RedditMarketing #OrganicGrowth #Ecommerce #CaseStudies #Authenticity #MarketingEssentialsMoment #ChangeOrders #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information. | |||
| Building Trust: Keeping Human Connection Core While Scaling Your Brand with Anna Tran | Marketing Expedition Podcast | 25 Dec 2025 | 00:39:56 | |
Anna Tran is a Strategic PR Consultant, co-founder and the public face of the PR division at Level Up with Anna. She helps coaches, consultants, financial professionals, and corporate brands get featured in top-tier outlets like Forbes, USA Today, and Business Insider.
Known for her strategy-first approach, Anna turns media exposure into lasting authority and real business relations. With a strong track record in high-impact storytelling, she builds campaigns that not only earn press—but convert it into visibility, trust, and lifetime clients. 00:00 - 00:15 "Building a relationship with your audience is crucial because it helps them understand who you are, what your values are, and what the solution you want to provide or the value you want to provide for the audience.” — Anna Tran 00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 - 01:02 Anna’s Background 01:03 - 04:27 Marketing Essentials Moment: Micro Moments in Marketing 04:28 - 06:13 Welcome to the show, Anna! 06:14 - 08:20 The Importance of Storytelling in PR 08:21 - 10:08 Case Study: Helping a Leader Build Trust 10:09 - 12:24 Door-to-Door Sales: Building Connections 12:25 - 15:30 Creating Thought Leadership and Authority 15:31 - 18:52 Current Trends: Leveraging AI in Marketing 19:29 - 22:11 Mentorship and Inspiration in Anna's Journey 22:00 - 24:23 Challenges in the Evolving Media Landscape 24:24 - 26:00 Marketing Dreams 26:01 - 29:13 Qualifying Leads: The Funnel Process 29:14 - 31:20 Reach out to Anna at Level up with Anna PR (https://levelupwithanna.com/) 31:21 - 34:14 Building Relationships 34:15 - 37:16 Handling Spam and Fake Leads 37:17 - 39:10 Thank you so much, Anna! Share this podcast, give us a review, and enjoy your marketing journey! 39:11 - 39:56 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #BrandBuilding #PR #PublicRelation #MarketingEssentialsMoment #MicroMoments #FreshMarketingStrategy #MarketingTips #AITools #AITrends #Storytelling #Authenticity Hosted on Acast. See acast.com/privacy for more information. | |||
| Unchained: Breaking Free from Broken Marketing Models with Sara Nay | Marketing Expedition Podcast | 11 Dec 2025 | 00:39:08 | |
Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn marketing strategy into scalable systems their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses take back ownership of their marketing, instead of renting it. 00:00 - 00:27 "AI is an incredible tool. It's still just a tool in my mind. It's an incredible tool if brought in correctly and strategically, and then if trained properly once brought in. And so for small businesses that are bringing in these AI solutions without thinking through those things or even knowing how to think through those things, they're ending up just creating more noise with stuff that they're doing in AI versus actually making that impact.” — Sara Nay 00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:46 - 01:48 About Sara 01:49 - 07:10 Marketing Essentials Moment: Building Trust in a Skeptical World 07:11 - 09:25 Welcome to the show, Sara! 09:26 - 10:59 Overview of Duct Tape Marketing's Services 11:00 - 12:57 Helping Agencies Transition to Strategy 12:58 - 14:25 The Impact of AI on Marketing 14:26 - 16:35 Success Stories from the Certification Program 16:36 - 18:48 The Origin of Duct Tape Marketing 18:49 - 20:50 John Jantsch's Legacy and Podcast 20:51 - 22:54 Sarah's Book: Unchained, Breaking Free from Broken Marketing Models 22:55 - 25:29 AI's Role in Marketing 26:06 - 29:31 Promoting the Book Launch 29:32 - 31:17 Current Needs and Future Goals 31:18 - 34:50 Recommendations 34:51 - 36:40 Helpful Resources 36:41 - 37:08 Reach out to Sara - https://www.linkedin.com/in/saranay/ 37:09 - 37:51 Final Thoughts 37:52 - 38:21 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey! 38:22 - 39:08 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #DuctTapeMarketing #Unchained#BookLaunch #MarketingEssentialsMoment #Skepticism #Storytelling #CaseStudies #Testimonials #MarketingModels #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information. | |||
| Building Relationships and Networks: The Power of Community Marketing with Amy Vaughan | Marketing Expedition Podcast | 27 Nov 2025 | 00:48:59 | |
A rebel with a cause and creative force who transforms both brands and leaders–Amy Vaughan brings 15+ years of enterprise creative leadership to purpose-driven innovation. As an award-winning Creative Director, she's created campaigns for global brands including Ford, P&G, Walmart, and Humana, consistently pushing boundaries while delivering measurable impact.
Today, Amy serves multiple missions: As CEO of Together Digital, she leads a platform that empowers 500+ women in digital and tech through strategic networking and community building. As an executive coach, Amy guides creative leaders and entrepreneurs to lead with authenticity, helping them navigate the intersection of innovation, purpose, and operational excellence. 00:00 - 00:22 "When it comes to networking, it feels like a chore. I say the word and it feels dirty. Like in my body, I feel the word networking and I don't like it. But at the end of the day, when I change it to relationship building, I get the warm fuzzies. So, it's a little bit of a mindset shift. It's really looking at it as a form of connecting, and connecting is a form of self-care, which is something we all need to be doing.” — Amy Vaughan 00:23 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:42 - 01:45 About Amy 01:46 - 08:45 Marketing Essentials Moment: The Power of User-Generated Content 08:46 - 11:57 Welcome to the show, Amy! 11:58 - 14:04 Career Pivots: Moving to England and Freelancing 14:05 - 19:05 The Birth of Together Digital: Empowering Women in Tech (https://www.togetherindigital.com/) 19:06 - 23:00 The Marketer Collaborative: A New Creative Space 23:01 - 25:01 Fostering Collaboration Over Competition 25:02 - 26:41 The Importance of Networking and Referrals 27:18 - 30:17 Building Trust and Support Among Women 30:18 - 32:04 Engaging Events: Masterclasses and Peer Groups 32:05 - 38:09 The Power of Asking for Help 38:10 - 42:14 The Role of Coaching in Employee Development 42:15 - 44:10 Future Aspirations: Creating Inclusive Spaces 44:11 - 46:46 Reflecting on Personal Growth and Community Impact 46:47 - 47:31 Reach out to Amy Vaughan (https://www.linkedin.com/in/amypvaughan/) 47:32 - 48:08 Thank you so much, Amy! Share this podcast, give us a review, and enjoy your marketing journey! 48:09 - 48:55 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #BuildingRelationships #CommunityMarketing #MarketingEssentialsMoment #UserGeneratedContent #Networking #EmpoweringWomen #TogetherDigital #Collaboration #Referrals #MindsetShift #SupportingWomen Hosted on Acast. See acast.com/privacy for more information. | |||
| Merging Traditional Mail with Digital Tactics for Holistic Brand Growth with Wilson Zehr | Marketing Expedition Podcast | 13 Nov 2025 | 00:54:43 | |
Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.
00:00 - 00:36 "I had a friend who used to, who was oddly enough, he was the VP of marketing at the U.S. Postal Service. And his dad, his dad owned a hardware store in a rural city. And his dad was trying to advertise to, you know, build his business. And he said, my friend said, you know, dad, you should really use the mail. I'm at the U.S. Postal Service. You know, it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr 00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:55 - 02:23 Wilson’s Background 02:24 - 10:13 Marketing Essentials Moment: Brand Consistency 10:14 - 12:02 Welcome to the show, Wilson! 12:03 - 14:50 Transition from Auto Mechanic to Marketing 14:51 - 17:31 Personal Interests and Hobbies 17:32 - 23:46 Overview of Product Management and Marketing Strategy 23:47 - 27:32 Pricing Strategies and Brand Perception 28:10 - 35:45 Detailed Product Launch Process 35:46 - 39:09 Current Projects: Cendix and Zairmail (https://www.cendix.com/more-direct-mail-for-less-time-and-money/) 39:10 - 45:13 Benefits of Using Zairmail 45:14 - 51:26 Customization Options for Direct Mail 51:27 - 53:16 Finding the Right Tools for the Right Job 53:17 - 53:56 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey! 53:57 - 54:43 Join the Marketing Expedition Community today!
Like what you hear, but need more information? Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!
#TraditionalMail #DigitalTactics #DirectMail #MarketingEssentialsMoment #BrandConsistency #HolisticBrandGrowth #Branding #ProductManagement #FreshMarketingStrategy #MarketingTips #DirectMailTools Hosted on Acast. See acast.com/privacy for more information. | |||
| Mastering College Marketing Strategies for Success with Shellee Howard | Marketing Expedition Podcast | 30 Oct 2025 | 00:34:28 | |
Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free. As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021. A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love. 00:00 - 00:35 "I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard 00:36 - 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:56 - 02:13 Shellee’s Bio 02:14 - 08:46 Marketing Essentials Moment: Clickbait and Switch 08:47 - 12:45 Welcome to the show, Shellee! 12:46 - 16:12 Starting College Planning Early 16:13 - 17:25 The Role of High School Counselors in College Planning 17:26 - 18:59 Addressing the Fear of Student Debt 19:00 - 23:41 Tips for First-Generation College Students 24:18 - 27:22 Finding Legitimate Scholarship Resources 27:23 - 30:14 Differentiating Yourself in College Applications 30:15 - 31:17 The Value of an Outside Perspective 31:00 - 32:40 Resources from Shellee (https://collegereadyplan.com/) 32:41 - 33:11 College-Ready Plan (https://www.amazon.com/College-Admissions-PLAN-Simplified-P-L/dp/B0DQ48NLLV) 33:12 - 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey! 33:42 - 34:28 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #CollegeReady #CollegeStrategist #PersonalizedMarketingStrategy #MarketingEssentialsMoment #Clickbait #Switch #CommunityService #MarketingYourself #DebtFreeCollege #FreshMarketingStrategy #ScholarshipTips #ParentingTips Hosted on Acast. See acast.com/privacy for more information. | |||
| Building an Audience: The Key to Online Success with Todd and Leah Rae Getts | Marketing Expedition Podcast | 16 Oct 2025 | 00:36:33 | |
Todd and Leah Rae Getts are founders and owners of Digital Trailblazer, and specialize in helping coaches, agencies, course creators, and experts get more traffic and exposure so they can grow and scale bigger and faster. Now, as award-winning marketers and sought-after speakers, Leah and Todd have been featured on stages, masterminds, podcasts, and other interviews, sharing their expertise in building profitable online businesses with smart, scalable marketing strategies. 00:00 - 00:16 "I'd say the most important thing that you've got to think about is not necessarily what you're going to sell, because there's a lot of things you can sell and there's a lot of ways you can make money online. The most important thing is the audience that you build. That's where the money is." — Todd Getts 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:50 Todd and Leah’s Background 01:51 - 06:41 Marketing Essentials Moment: Art of the Pitch (Part 2) 06:42 - 09:40 Welcome to the show, Leah and Todd! 09:41 - 11:08 Transitioning from Day Jobs to Entrepreneurship 11:09 - 15:12 Advice for Aspiring Entrepreneurs 15:13 - 17:11 Building an Email List for Success 17:12 - 21:00 Leveraging Organic Traffic Strategies 21:01 - 22:11 Memorable Speaking Engagements 22:49 - 24:20 Future Plans and Upcoming Courses 24:21 - 27:00 Working Together as a Couple in Business 27:01 - 29:13 Maintaining Personal Relationships Amidst Business 29:14 - 33:56 Parting Words of Wisdom 33:57 - 35:12 Reach out to Leah and Todd (https://digitaltrailblazer.com/) 35:13 - 35:46 Thank you so much, Leah and Todd! Share this podcast, give us a review, and enjoy your marketing journey! 35:47 - 36:33 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #Entrepreneurship #AudienceBuilding #SalesStrategy #OrganicTraffic #BusinessGrowth #MarketingEssentialsMoment #ArtofthePitch #DigitalTrailblazer #Podcast #DigitalMarketing #OnlineSuccess Hosted on Acast. See acast.com/privacy for more information. | |||
| Using Guerrilla Publicity to Boost Leads, Referrals, and Profits with Jill Lublin | Marketing Expedition Podcast | 02 Oct 2025 | 00:38:29 | |
Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles. 00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin 00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 – 01:35 About Jill’s 01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter 10:52 - 13:09 Welcome to the show, Jill! 13:10 - 15:05 Top Tips for Publicity 15:06 - 17:36 Trending Topics in Media 17:37 - 21:22 Resources for Publicity 21:23 - 24:35 Success Stories in Publicity 25:12 - 27:56 Power of Publicity 27:57 - 30:27 Career Advice for New Graduates 30:28 - 32:07 Following Your Inspiration 32:08 - 34:02 Challenges in Publicity 34:04 - 35:48 Top of Mind Awareness 35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/) 36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey! 37:43 - 38:29 Join the Marketing Expedition Community today!
Like what you hear but need more information? #Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information. | |||
| Advice for Marketing Students and Young Entrepreneurs with Jacob De Arman | Marketing Expedition Podcast | 18 Sep 2025 | 00:51:05 | |
00:00 - 00:25 "The way I look at the world is in terms of mindset, self-mastery, and service, or creating. And I think that our ability to create things depends on our self-mastery and our self-reliance. And our ability to master our lives depends on our awareness of ourselves and reality and understanding how the world really works.” — Jacob De Arman 00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 01:41 Jacob’s Background 01:42 - 06:30 Marketing Essentials Moment: TikTok Shop Trends 06:31 - 08:36 Welcome to the show, Jacob! 08:37 - 12:16 Touring Media Agencies and Learning 12:17 - 15:45 Future Aspirations After Graduation 15:46 - 19:50 Building Business Through Relationships 19:51 - 23:06 Navigating Client Relationships 23:07 - 26:44 Embracing the Uncomfortable 26:45 - 31:40 Challenges in Business 32:17 - 38:15 Advice for Aspiring Entrepreneurs 38:16 - 43:35 Value of Connection and Storytelling 43:36 - 48:07 Future Plans and Community Connections 48:08 - 49:06 Reach out to Jacob (Live Right Now Podcast) 49:07 - 50:18 Thank you so much, Jacob! Share this podcast, give us a review, and enjoy your marketing journey! 50:19 - 51:05 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #Entrepreneurship #Mindset #Networking #ContinuousLearning #MarketingTips #MarketingEssentialsMoment #TikTokShopTrends #Storytelling #BusinessRelationships #CommunityConnections #AspiringEntrepreneurs #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information. | |||
| Transforming the Way Your Business Monetizes Website Traffic with Garrett Nann | Marketing Expedition Podcast | 04 Sep 2025 | 00:47:40 | |
Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for eCommerce and B2C brands, helping businesses maximize their online presence and customer acquisition. Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads. With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape. 00:00 - 00:25 " If you're targeting people who are on your website for 15, 20, 30 seconds, who are clicking on your videos and your ads, or your images and your products, and they don't go to the cart and you send them an email saying, Hey, here's 20%. Just, you know, when you have time and you're whatever, but life's busy, here's 20% off your first purchase. We'd love to have you come back. And it's a welcomed message.” — Garrett Nann 00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 01:59 Garrett’s Bio 02:00 - 11:53 Marketing Essentials Moment: Scope of Work for a New Client 11:54 - 13:40 Welcome to the show, Garrett! 13:41 - 16:04 Success Story: E-commerce Client Email Marketing 16:05 - 20:00 Strategy Behind Identifying Website Visitors 20:01 - 24:00 Rising Costs of Google Ads and Data Ownership 24:01 - 27:52 AI in Customer Service 27:53 - 32:22 Case Studies 32:23 - 37:41 Garrett's Journey from Pizza Boxes to Smart Data Pixel 37:42 - 38:12 Reach out to Garrett (https://smartdatapixel.com/) 38:13 - 40:40 The Value of Teaching and Learning 40:41 - 45:41 Recommended Tools and Resources 45:42 - 46:53 Thank you so much, Garrett! Share this podcast, give us a review, and enjoy your marketing journey! 46:54 - 47:40 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #WebsiteTraffic #POPAdvertisingPartners #CaseStudies #MarketingEssentialsMoment #ScopeofWork #NewClient #SmartDataPixel #AItools #LeveragingData #FreshMarketingStrategy #MarketingTips #DigitalMarketing #eCommerce Hosted on Acast. See acast.com/privacy for more information. | |||
| START Planning: Getting ROI from Your Digital Marketing with Corey Morris | Marketing Expedition Podcast | 21 Aug 2025 | 00:46:19 | |
Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process. 00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris 00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 - 01:23 About Corey 01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups 07:47 - 10:07 Welcome to the show, Corey! 10:08 - 14:10 Success Story: Global Logistics Firm 14:11 - 19:08 The S.T.A.R.T. Planning Process 19:09 - 21:09 Importance of Strategy in Marketing 21:10 - 25:10 Company Structure and Team Dynamics 26:12 - 28:28 Future Growth and Goals 28:29 - 32:02 Tools and Technology in Marketing 32:03 - 40:48 Ethics of Using AI 40:49 - 45:10 Get in Touch with Corey 45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey! 45:33 - 46:19 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #DigitalMarketing #ROI #ReturnonInvestment #MarketingEssentialsMoment #BusinessMarketing #BusinessGroup #BusinessNetworking #BusinessGrowth #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information. | |||
| Mastering the Art of Follow-Up with Wanda Allen | Marketing Expedition Podcast | 07 Aug 2025 | 00:42:49 | |
Wanda Allen is an international speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25-year corporate career where she held the position of senior vice president for 15 years. She has a sales background and worked with sales teams throughout her corporate career. She gained extensive training in business development, maintaining client relationships, and customer service. She has a strong skill set for developing systems and applied this skill to the follow-up process. What she teaches is tried, tested, and proven.
After leaving the corporate world to pursue her own business ventures, Wanda founded her business, Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance, and strengthen relationships by developing strong follow-up skills. 00:00 - 00:20 "You know, I always say a CRM will change your life and that sounds so dramatic, but it will because when you're using a CRM, you will absolutely close more sales. You'll have stronger relationships, nothing, and I mean nothing slips through the cracks and your stress level lowers. That is how much power is in a CRM.” — Wanda Allen 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 01:55 Wanda’s Bio 01:56 - 07:22 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 3) 07:23 - 09:33 Welcome to the show, Wanda! 09:34 - 13:18 Mindset and Fears in Follow-Up 13:19 - 15:06 Eloquently Persistent Follow-Up 15:07 - 18:14 The Must-Have Tool: CRM (Client Relationship Management) 18:15 - 21:05 Recommended CRMs 21:06 - 22:07 Expanding to Relationship Retention 22:44 - 25:19 Handling Being Ignored in Follow-Up 25:20 - 28:17 Using Multiple Follow-Up Methods 28:18 - 31:41 Humanizing Follow-Up Actions 31:42 - 33:54 Speaking Engagements and Future Plans 33:55 - 38:21 Generating Leads through Cold Calling and Referrals 38:22 - 39:58 Accelerating Word of Mouth Referrals 39:59 - 40:26 Reach out to Wanda (https://www.followupsalesstrategies.com/) 40:27 - 42:02 Thank you so much, Wanda! Share this podcast, give us a review, and enjoy your marketing journey! 42:03 - 42:49 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #CRM #FollowUp #ClientRelationship #MarketingEssentialsMoment #CustomerService #Entrepreneurs #BrandBuilding #KPIs #ROI #MarketingTips #SalesProcess #LeadGeneration Hosted on Acast. See acast.com/privacy for more information. | |||
| The Chief Excuse Obliterator: Transforming Workplaces with Larry Mietus | Marketing Expedition Podcast | 24 Jul 2025 | 00:56:00 | |
Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! 00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus 00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:33 Larry’s Background 01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2) 17:33 - 21:04 Welcome to the show, Larry! 21:05 - 23:28 Larry’s Consulting Approach 23:29 - 27:11 Restoring Entrepreneurial Passion 27:12 - 29:47 Consulting Process & Company Culture 29:48 - 32:22 Success Stories 32:23 - 37:38 Marketing Challenges & Awareness 38:16 - 42:23 Networking & Referral Strategies 42:24 - 46:21 Ideal Clients & Business Fundamentals 46:22 - 50:29 Book Writing Process & Purpose 50:30 - 53:03 Book Marketing Strategies 53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true) 54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey! 55:14 - 56:00 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #businessconsultant #leadershipdevelopment #marketingstrategies #MarketingEssentialsMoment #clientexpectations #keyperformanceindicators #KPIs #businessvisibility #topofmindawareness #bookwriting #overcomingexcuses Hosted on Acast. See acast.com/privacy for more information. | |||
| Actionable Strategies for Your Marketing Team with Peter Murphy Lewis | Marketing Expedition Podcast | 10 Jul 2025 | 00:49:31 | |
Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think. Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success. 00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis 00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:20 Peter’s Bio 01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency 17:27 - 18:57 Welcome to the show, Peter! 18:58 - 20:52 What is a Fractional CMO? 20:53 - 23:38 Transitioning Clients & Team Development 23:39 - 26:15 Case Study: Wildlife Resort Marketing 26:16 - 29:37 Husband-Wife Team Dynamics 29:38 - 33:56 Podcasting & Personal Branding in Healthcare 34:34 - 37:34 Repurposing PR & Community Engagement 37:35 - 39:54 Book Writing & Intern Development 39:55 - 42:58 Advice for Marketing Students & New Grads 42:59 - 45:09 Ideal Clients & Expanding Services 45:10 - 46:32 Documentary Projects & Storytelling 46:33 - 47:30 Reach out to Peter 47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey! 48:44 - 49:31 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing Hosted on Acast. See acast.com/privacy for more information. | |||
| Integrating Digital and Physical Experiences to Enhance Brand Loyalty with Ondar Tarlow | Marketing Expedition Podcast | 26 Jun 2025 | 00:56:42 | |
Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine. 00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow 00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:35 - 01:57 Ondar’s Background 01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L. 10:36 - 12:15 Welcome to the show, Ondar! 12:16 - 16:37 The Evolution of Digital Marketing 16:38 - 22:18 Success Story: Real Estate Video Marketing 22:19 - 27:21 Generational Influence on Buying Decisions 27:22 - 34:27 The Importance of Multi-Channel Engagement 35:05 - 38:22 Fast Lane Drive 38:23 - 41:20 Creating Engaging Content for Car Enthusiasts 41:21 - 45:22 Integrating Your Brand 45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers 49:27 - 50:31 Importance of Long-Term Sponsorships 50:32 - 51:46 Building a Community of Marketers 51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/ 52:21 – 55:16 Humor in Marketing 55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey! 55:56 - 56:42 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools Hosted on Acast. See acast.com/privacy for more information. | |||
| Everyday Courage: Tapping into Your Core Values with Louis Katz | Marketing Expedition Podcast | 12 Jun 2025 | 00:51:04 | |
Louis Katz is a keynote speaker, coach, and founder of The Courage Inside, where he helps leaders and teams build courageous companies—one bold step at a time. With a unique blend of business acumen, street photography, standup comedy, and a knack for storytelling, Louis inspires audiences to ditch fear-based decisions and embrace everyday courage as a driver for innovation, culture, and growth.
A former IT company president turned speaker, Louis knows what it takes to lead through uncertainty. Whether he's blowing a wrong note on his harmonica, firing up a crowd with his signature Fortune Favors The Bold keynote, or sharing lessons learned 10,000 feet up with the US Army Golden Knights, Louis brings a fresh, relatable perspective to navigating change, fostering fearless teams, and standing out in a crowded marketplace. 00:00 - 00:32 “William Shakespeare talked about what the world is a stage. Yeah. Everywhere we go, whether we're talking to one person or 10,000 people, everywhere we go. We're on stage and we have opportunities to present to the world who we are. And sometimes it leads to unexpected, amazing results.” — Louis Katz 00:33 - 00:51 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:52 - 02:12 Louis’ Bio 02:13 - 13:43 Marketing Essentials Moment: Power of Storytelling 13:44 - 15:12 Welcome to the show, Louis! 15:13 - 18:13 Harmonica Performance 18:14 - 20:55 Discussion on Public Speaking 20:56 - 23:12 Applying IT Business Lessons 23:13 - 26:12 Delegating Outside Core Strengths 26:13 - 29:09 Networking and Word of Mouth 29:10 - 32:06 Keynote Insights 32:44 - 37:19 Future Business Aspirations 37:20 - 44:18 The Courage Run Origin 44:19 - 45:10 Final Words of Inspiration 45:11 - 45:50 Visit The Courage Inside Website (https://www.thecourageinside.com/ ) and YouTube Channel (YouTube.com/@thecourageinsidetv) 45:51 - 48:12 Engaging Activities at the Word of Mouth Mixers 48:13 - 49:56 Five R’s and Three C’s 49:57 - 50:18 Thank you so much, Louis! Share this podcast, give us a review, and enjoy your marketing journey! 50:19 - 51:04 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #storytelling #keynotespeaker #networking #marketingessentialsmoment #wordofmouthmarketing #thecourageinside #leadership #communityconnections #freshmarketingstrategy #marketingtips #relationshipbuilding Hosted on Acast. See acast.com/privacy for more information. | |||
| Unlocking the Power of Quiz Marketing with Maxwell Nee | Marketing Expedition Podcast | 29 May 2025 | 00:34:32 | |
Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured on TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review. 00:00 - 00:17 "We have a mantra in our business that we want to force our clients to be successful. So we're always tuning in and filtering through and focusing on what can we do to over service our clients.” — Maxwell Nee 00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:17 Max’s Background 01:18 - 08:33 Marketing Essentials Moment: Delivering Your Message 08:34 - 09:41 Welcome to the show, Max! 09:42 - 10:39 Current Focus of ScoreApp 10:40 - 13:06 Lessons Learned as an Entrepreneur 13:07 - 15:54 The Power of Quiz Marketing 15:55 - 19:46 Conversion Rates and Lead Quality 19:47 - 21:13 Applications Beyond Health 22:05 - 23:51 Marketing Strategies for ScoreApp 23:52 - 24:49 Affiliate Program Insights 24:50 - 26:27 Future Goals 26:28 - 29:26 Data Privacy and Compliance 29:27 - 31:30 Support and Community Engagement 31:31 - 32:53 Free Book and Free Trial Offer (ScoreApp) 32:54 - 33:45 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey! 33:46 - 34:32 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #Personalization #LeadGeneration #MarketingEssentialsMoment #DeliveringYourMessage #MarketingTips #ROI #ReturnOnInvestment #LeadConversion #EmailMarketing #QuizMarketing #Entrepreneurship #FirstPartyData Hosted on Acast. See acast.com/privacy for more information. | |||
| The Power of Scalability Fueling Long-Term Growth with Jason Kramer | Marketing Expedition Podcast | 15 May 2025 | 00:57:13 | |
Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River. 00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:42 Jason’s Background 01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget 17:30 - 18:07 Welcome to the show, Jason! 18:08 - 20:53 Jason's Journey to Cultivize 20:54 - 22:09 Case Studies and Client Success 22:10 - 23:32 Automating Follow-Up Processes 23:33 - 26:43 CRM Fit Assessment 26:44 - 29:34 Email Marketing: What Works 29:35 - 32:08 Personalization in Email Campaigns 33:09 - 35:45 Recommended Tools for Marketing 35:46 - 41:15 Freemium vs. Paid CRM Solutions 41:16 - 45:18 Advice for Students Entering the Industry 45:19 - 49:15 Podcasts as a Learning Resource 49:16 - 53:16 Cultivize Walk Through 53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/) 55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey! 56:27 - 57:13 Join the Marketing Expedition Community today! Like what you hear, but need more information? #CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation Hosted on Acast. See acast.com/privacy for more information. | |||
| The Inner Earthquake: Navigating Major Life Events That Challenge Identity with Jenny Calcoen | Marketing Expedition Podcast | 01 May 2025 | 00:34:09 | |
Internationally-recognized mentor, speaker, and author, Jenny Calcoen, is the CEO and Founder of Inner Earthquake, a boutique consulting and coaching practice dedicated to empowering women. After a successful 26-year corporate career in senior leadership, Calcoen now mentors, coaches, and teaches women philanthropists, executives, and entrepreneurs to step into a bigger version of themselves, and to be unshakable, no matter what happens in life. 00:00 - 00:12 "Most clients I meet, when I ask them what do they want, they don't know. That's a very scary question. It's a very overwhelming question. But what they usually do know is what they don't want.” — Jenny Calcoen 00:13 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:21 Jenny’s Bio 01:22 - 08:00 Marketing Essentials Moment: Implementing Your Media Plan 08:01 - 09:22 Welcome to the show, Jenny! 09:23 - 11:28 Client Transformation Process 11:29 - 14:52 Bespoke Coaching Approach 14:53 - 19:00 Success Stories 19:01 - 21:19 Marketing Strategies for Client Acquisition 22:11 - 25:03 Identifying the Ideal Client 25:04 - 28:18 Resilience of Women 28:19 - 31:25 The Impact of Self-Talk 31:26 - 32:25 Reach out to Jenny (https://www.jennycalcoen.com/) 32:26 - 32:54 Final Thoughts 32:55 - 33:23 Thank you so much, Jenny! Share this podcast, give us a review, and enjoy your marketing journey! 33:24 - 34:09 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #Entrepreneurs #ClientAcquisition #BespokeCoaching #MarketingEssentialsMoment #MediaPlan #MarketingStrategy #SuccessStories #Mentorship #Speaker #Author #WomenResilience Hosted on Acast. See acast.com/privacy for more information. | |||
| Measure What Matters: Creating Authenticity in Your Social Media with Karlyn Ankrom | Marketing Expedition Podcast | 17 Apr 2025 | 00:40:12 | |
Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week. 00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:31 Karlyn’s Bio 01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan 09:11 - 11:32 Welcome to the show, Karlyn! 11:33 - 13:59 Niche down and focus on helping authors 14:00 - 18:23 Heart-centered entrepreneurs 18:24 - 22:24 Fan Firestarter framework 22:25 - 25:32 Engagement vs. vanity metrics 26:24 - 30:28 Tactics for growth 30:29 - 32:33 The power of relationships 32:34 - 34:54 Making it easy for clients 34:55 - 36:41 Collaboration and co-promotion 36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/) 37:41 - 38:48 Embrace authenticity 38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey! 39:26 - 40:12 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics Hosted on Acast. See acast.com/privacy for more information. | |||
| Connecting Businesses: The Role of the Boise Metro Chamber with Bobbi-Jo Meuleman | Marketing Expedition Podcast | 03 Apr 2025 | 00:46:21 | |
Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization’s tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses. Podcast Notes: 00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 03:03 Bobbi-Jo’s Background 03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies 11:21 - 14:31 Welcome to the show, Bobbi-Jo! 14:32 - 18:01 Chamber's Community Engagement 18:02 - 22:03 Chamber's Advocacy and Legislative Efforts 22:04 - 26:58 Chamber Events and Networking Opportunities 26:59 - 29:30 Leadership Programs and Mentoring 30:22 - 36:06 Business Development and Networking Success Stories 36:07 - 39:38 Chamber's Tips and Leads Groups 39:39 - 42:01 Future Initiatives and Community Issues 42:02 - 43:09 Member Benefits and Marketing Support 43:10 - 43:38 Collaboration with Treasure Valley Chambers 43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/) 45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey! 45:36 - 46:21 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus Hosted on Acast. See acast.com/privacy for more information. | |||
| Using AI and Automation to Build a Lean Marketing Engine with Sarah Noel Block | Marketing Expedition Podcast | 20 Mar 2025 | 00:41:45 | |
Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff.
Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success. 00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block 00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:47 - 01:34 Sarah’s Background 01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads 08:11 - 10:57 Welcome to the show, Sarah! 10:58 - 12:18 The Lean Marketing System 12:19 - 18:52 Implementing AI in Marketing 18:53 - 22:31 Success Stories from the Lean Marketing Engine 22:32 - 25:09 Understanding Gateway Offers 25:10 - 28:16 The Importance of Client Fit 29:17 - 31:49 Building Trust with Clients 31:50 - 33:12 Setting Expectations for Marketing 33:13 - 38:53 The Role of Collaboration in Marketing 38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/) 39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey! 40:59 - 41:45 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information. | |||
| Understanding the Audience and Other Keys to Effective Marketing with Jennifer Radke | Marketing Expedition Podcast | 06 Mar 2025 | 00:56:39 | |
Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she’s a sought-after speaker for businesses of all sizes.
As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company. 00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke 00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:50 Jennifer’s Background 02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research 15:13 - 17:54 Welcome to the show, Jennifer! 17:55 - 23:40 Strategic planning for audience identification. 23:41 - 26:18 Social listening tools and strategies. 26:19 - 28:08 Ideal customer for marketing courses. 28:09 - 30:34 Thought leadership 31:26 - 34:48 Audience identification importance. 34:49 - 38:26 TikTok's influence on marketing. 38:27 - 41:35 Realistic expectations in hiring. 41:36 - 46:30 AI as a creative tool. 46:31 - 51:56 Keeping up with industry trends. 51:57 - 54:32 Career advice for students. 54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/) 55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey! 55:53 – 56:39 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information. | |||
| Improving Lead Quality through Data-Driven Optimization with Joe DeVita | Marketing Expedition Podcast | 20 Feb 2025 | 00:45:09 | |
Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth. 00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita 00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:40 Joe’s Background 02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right 10:55 - 15:30 Welcome to the show, Joe! 15:31 - 18:13 Founding Moving Traffic Media 18:14 - 20:09 Changes in SEO and Search Engines 20:10 - 24:15 Impact of AI on Search Engines 24:16 - 29:36 Alternative Advertising Platforms 29:37 - 30:50 Client Budget Constraints 31:52 - 34:25 Using First-Party Data 34:26 - 37:36 Success Story: Healthcare Client Lead Generation 37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/) 39:00 - 43:43 Building Remote Team Culture 43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey! 44:23 – 45:09 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information. | |||
| Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast | 06 Feb 2025 | 01:01:01 | |
Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. 00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton 00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:11 Jennifer’s Bio 01:12 - 05:50 Marketing Essentials Moment: Types of Advertising 05:51 - 08:02 Welcome to the show, Jennifer! 08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/ 14:02 - 22:07 Transition to Freelancing 22:08 - 27:01 Full Circle Agency Model 27:02 - 31:11 Advertising as Media Planning and Buying 31:12 - 36:19 Retention Strategies 36:20 - 38:20 Predicting Market Behavior 38:21 - 42:34 CRM and Sales Process Issues 42:35 - 42:53 Adapting Strategies Over Time 43:40 - 46:17 Demystifying Marketing for CEOs 46:18 - 52:08 Importance of Specialized Expertise 52:09 - 58:00 Aggressive Growth Targets 58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/) 58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:15 – 1:01:01 Join the Marketing Expedition Community today!
Like what you hear, but need more information? #BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising Hosted on Acast. See acast.com/privacy for more information. | |||