Marketing Chairside – Details, episodes & analysis

🎯 AI is changing the game for dental marketing! This Marketing Chairside episode explores how dentists can leverage authentic storytelling and refine strategies to stand out in 2025.

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.

📢 Welcome to Marketing Chairside! 🦷 Dive into the dynamic world of dental marketing in our latest episode with industry pro Melissa Lowry, where we explore the challenges and opportunities of a post-digital era. With everyone online, how do you stand out? Jonathan and Melissa tackle this question with strategies that go beyond the screen to reach patients on a deeper level. Discover how blending digital and traditional marketing, like unique print materials with QR codes, builds lasting impressions and credibility. 🎯

In This Episode, We Cover:

• Why digital alone isn’t enough and how traditional media is making a comeback
• The power of personalized print with tracking tools like QR codes 📲
• Real tips for standing out in a crowded digital space by layering your approach

For dentists ready to amplify their practice’s visibility and impact, this conversation is packed with actionable insights to help your phone ring with new patient inquiries! 🌟

🚀 Tune in to learn how to set your practice apart in today’s digital and beyond-digital world, or visit us online at www.proimpressionsgroup.com

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.

Welcome to another enlightening episode (S2-Ep 8) of Marketing Chairside where we sit down with Trey Lawrence, an attorney adept in unraveling the complex threads of legal issues within the dental industry—especially HIPAA compliance and marketing. This episode is a treasure trove for dentists seeking clarity on legal matters intertwined with marketing and practice management.

Episode Highlights:

Navigating Online Reviews: Learn the ins and outs of handling online reviews while staying compliant with HIPAA. Discover when to respond, how to respond, and the legal ramifications of engaging with patients publicly.

Defamation Dilemmas: Distinguish between hurt feelings and actual defamation, and find out what legal recourses you have against damaging online reviews.

Legal-Ease Your Marketing: Get practical advice on ensuring your promotional activities, like sweepstakes or referral programs, don't land you in legal hot water.

Cracking the HIPAA Code: We dig deep into the importance of encrypted communication channels, from emails to video conferencing, and how to maintain patient privacy without compromising on connectivity.

From Minors to Majors: Understand the legal shifts that occur when your minor patients come of age during treatment, and how to handle the transition smoothly and legally.

Intellectual Property Pitfalls: Uncover the complexities of copyright in the digital age and learn how to protect your practice from unintentional infringements.

Values & Takeaways: For any dentist who's ever felt more like a part-time lawyer trying to decipher legal jargon, this episode is radioactive-level-hot. With Trey's insights, you'll be equipped to:

 🔍 Protect Your Practice: Avoid common legal missteps that could cost your practice time, money, and reputation.
🔍 Communicate Confidently: Engage with your patients and online community without crossing legal boundaries.
🔍 Market Smart: Promote your services with better confidence that you're following state and federal laws.

Tune in to ensure your practice isn't just thriving, but also legally compliant!

Disclaimer: This episode provides legal information, not legal advice. For inquiries specific to your practice, consult with a professional attorney.

For more information about Pro Impressions Marketing, visit: https://www.proimpressionsgroup.com/

For more information about HIPAA, you can check out the HHS FAQ: https://www.hhs.gov/hipaa/for-profess...

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.

Bonus Tip from Season 2 Episode 7

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.

Charlotte Stirk from Burst Oral Care joins us today.

Topics:

• What do patients value?
• Cultivating patient relationships
• Improve marketing success through listening
• Burst partners with dentists
• Free giveaways
• Build your giveaways into your marketing
• Easy wins in social media
• Take advantage of short form content
• Turn daily office engagement into social media content
• Be unique to you
• Marketing wisdom nuggets
• Are you a good fit to become a Burst Ambassador?
• Visit www.burstoralcare.com/wholesale
• Visit www.proimpressionsgroup.com

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.

Today's podcast we talk with Dr. Stephanie Kinsey, Dr. Pamela Marzban and Shireen Firouzian.

Topics:
What does success look like for you?
DSO's and if they are right for you.
Fostering team longevity.
Moving away from insurance.
Fear of change.
Joy, Balance and Milestones.
Investing in Photography and Video.
The role of Marketing and how it affects your dental practice.
Marketing Vs Organic Reach.

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.

Join Dr. Curtis Westersund and Dr. Mac Lee as they help dentists from all over the country become experts in TMD.

To register for their course visit
https://iccmo.org/

Younger and Healthier Next Year-A Physiological Approach

• Location: Calgary, Canada
• Start Date: 10/5/2023
• End Date: 10/7/2023

Course Description

Temporomandibular Dysfunction is a condition that affects over 85% of our population. It is a true pandemic that most dentists have little to no training on how to diagnose or manage. TMD pain in adults is due to a deficiency of craniofacial growth during the developmental stage.  

Dr. Pam Marzban will share her experience in diagnosis and treatment to establish the correct growth of the maxilla and mandible which creates beautiful faces, patent airways and a life free of TMD.  

Dr. Mac Lee will discuss, in common sense terms, how to diagnose the three major culprits of TMD pain; deficient maxilla, torqued mandible, and posterior interferences.  

Dr. Curtis Westersund will discuss the diagnosis and treatment of TMD pain.  This course is for all dentists as well as their teams

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.

Today's podcast will discuss how to get better results implementing what you learn at dental CE courses with Dr. Prabu Raman of the Raman Center for TMJ & Sleep in Kansas City, Missouri. If you would like to hear him speak in person and take one of his courses please visit the link below for more information and to register. Space is limited. Bring your whole team.

Register Today
https://www.midwestheadaches.com/course-registration/

The human body is amazingly inter-connected. A complex Temporo Mandibular Dysfunction case is characterized by multiple, seemingly unrelated, disabling, chronic symptoms with multiple contributory factors. Jaw mal-alignment is often the root cause of even debilitating, whole-body symptoms with many medical diagnoses and unsuccessful medical management.

This next-level course will provide an algorithm for successfully treating such complex cases. It was developed from decades of clinical practice exclusively devoted to TMD / Cranio Cervical Mandibular Dysfunction. Just as Global Positioning Satellite navigation system guides one to their destination, this Goals – Process – Success algorithm is a framework for predictably treating Complex TMD / CCMD cases and reach Success.

Learning Objectives

• UNDERSTAND the components of GPS algorithm for treating complex TMD cases
• DESCRIBE Raman CCMD protocol and rationale for its components
• PROVIDE Cranio Cervical Physical Therapy to optimize atlas – axis alignment
• UNDERSTAND the nuances of recording PNM bite relation

Dates:July 14-15 2023
Location:  Raman Center for TMJ & Sleep
8612 North Oak Trafficway
Kansas City, Missouri 64155

Register Today
https://www.midwestheadaches.com/course-registration/

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.

The rule of 20 is a common sense strategy that gives you a framework to be the NIKE of dentistry in your community. On today's podcast we're going to talk Producer Aaron Gravit of Product13.com about Branding and discuss how you can use the rule of 20 to build a better dental brand.

To learn more about The Rule Of 20 visit:
https://www.proimpressionsgroup.com/blog/the-rule-of-20-your-message-requires-more-frequency-to-be-effective/

My CTA for the branding episode: Get dental marketing tips sent to your inbox weekly. Go to https://www.proimpressionsgroup.com/blog/

To schedule a brand strategy assessment please email Aaron Gravit at agravit@product13.com.

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.

Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.