Hey Docs! – Details, episodes & analysis

Welcome to the Hey Docs! Podcast with your host Jill Allen. 

In this special episode, I will be exploring the journey of launching a successful orthodontic practice with one of my very own start-ups Dr. Adam Reynolds of OrthoDesignCo. Adam will share the inspiring process of creating and staying true to a practice vision, even in the face of challenges, and how fully embracing digital solutions from day one has shaped their practice. We’ll also dive into the strategic decision to outsource key functions, allowing the practice to operate with the efficiency of a DSO while maintaining independence, along with top advice for anyone looking to start their own practice.
 
Let’s get into it!


Summary
 
Dr. Adam Reynolds shares his journey of starting his own orthodontic practice and offers advice for doctors considering a startup or acquisition. He emphasizes the importance of having a clear vision and sticking to it, as well as finding mentors who can guide and support you. Dr. Reynolds also discusses the benefits of implementing digital technology in the practice, such as custom braces and remote monitoring. He highlights the impact these technologies have on patient experience, convenience, and communication. Overall, Dr. Reynolds' story showcases the possibility of starting a successful digital practice from the beginning. In this conversation, Adam Reynolds shares his experience with outsourcing and using third-party companies to streamline his orthodontic practice. He discusses the benefits of using orthodontic software systems and details how outsourcing certain tasks, such as phone answering services and virtual assistants, has allowed his team to focus on patient care. Adam emphasizes the importance of creating systems and regularly refining them through team meetings. He also highlights the value of open communication and a positive team culture in managing a successful practice.
 
https://orthodesignco.com/
https://www.instagram.com/OrthodonticDesignCo https://www.facebook.com/p/Orthodontic-Design-Co-100074576224017 https://www.youtube.com/channel/UCxitKOFl72o25CQANCjLeGg/videos

Takeaways

• Having a clear vision and sticking to it is crucial when starting a practice.
• Finding mentors who can guide and support you is invaluable.
• Implementing digital technology, such as custom braces and remote monitoring, can greatly enhance patient experience, convenience, and communication.
• Starting a digital practice from the beginning is possible and can lead to a successful and efficient practice. Outsourcing certain tasks can streamline operations and free up time for the team to focus on patient care.
• Using orthodontic software systems can simplify ordering and streamline office processes.
• Regular team meetings and open communication are essential for creating and refining systems.
• Building a positive team culture and encouraging team members to take ownership of systems can lead to a more successful practice.

Chapters
 
00:00 Introduction and Background
03:03 The Importance of Having a Clear Vision
08:02 The Value of Mentors in the Startup Journey
14:03 The Benefits of Implementing Digital Technology
20:09 Starting a Successful Digital Practice from the Beginning
27:19 Streamlining Operations Through Outsourcing and Software Systems
29:22 Creating and Refining Systems Through Regular Team Meetings
36:28 The Value of Open Communication and Positive Team Culture 


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OrthoFi - startmoresmiles.com
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SmileSuite - http://getsmilesuite.com/
Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   

Welcome to the Hey Docs! Podcast with your host Jill Allen.

Today, we’re diving into the ever-changing world of online marketing and AI in the ortho industry, and we’re excited to have a special guest from Kaleidoscope with us. From the latest on Invisalign’s impact on digital marketing to navigating Google AI issues, we’ll explore how practices can stay compliant and avoid common pitfalls. Get ready for a fascinating conversation filled with actionable advice to protect and enhance your practice’s online presence!

Let’s dive in!


Summary

In this conversation, Jill and Mary Kay Miller discuss the current challenges and changes in the orthodontic industry, particularly focusing on the implications of Invisalign's legal issues and the evolving landscape of digital marketing and Google AI. They explore the importance of adhering to trademark laws, the impact of recent lawsuits on orthodontic practices, and the necessity for businesses to adapt to new verification processes introduced by Google. The discussion emphasizes the need for orthodontists to stay informed and proactive in managing their online presence and marketing strategies.

https://thekaleidoscope.com/
https://www.facebook.com/KaleidoscopeDigitalMarketing
https://www.instagram.com/kaleidoscopedigitalmarketing/
https://www.linkedin.com/company/kaleidoscope-digital-marketing
https://www.youtube.com/channel/UCgL0vSJArWwhTeqE1jHLzzw



Takeaways

• Mary Kay Miller is a leading digital marketing consultant in the orthodontic industry.
• Invisalign's recent legal issues have significant implications for orthodontic practices.
• Practices must be aware of trademark laws when using the term 'Invisalign'.
• Google's AI is increasingly involved in business verification processes.
• Orthodontists need to regularly check their Google Business Profile for updates.
• Practices must provide accurate documentation to Google to avoid losing their online presence.
• The importance of SEO and proper online marketing strategies cannot be overstated.
• Practices should be transparent about the products they offer to avoid legal issues.
• AI can impact how businesses are ranked and verified online.
• Staying informed about industry changes is crucial for success.

Chapters

00:00 Introduction to Mary Kay Miller and Kaleidoscope

01:55 The Impact of Invisalign's Legal Issues on Orthodontic Practices

10:15 Understanding Trademark Infringement Risks for Invisalign Providers

15:45 Steps to Ensure Website Compliance and Managing Multiple Aligner Products

21:50 Navigating Google AI and Business Verification Challenges

27:10 Real-World Examples of Google Business Profile Verification Issues

36:30 Preparing for Future Digital Marketing and AI Changes

42:40 Speed Round: Fun Questions and Final Advice for Orthodontic Practices


Connect With Our Advertisers

OrthoFi - startmoresmiles.com
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://bit.ly/3ZtGyRF
SmileSuite - http://getsmilesuite.com/

Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)
Learn More - www.180ministries.net


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   

Welcome to the Hey Docs! Podcast with your host, Jill Allen.  

Today, I have a special guest, Greg Drysdale from WaterPointe Consulting, joining me on the show. Greg is an expert in data privacy and security, and today, he'll be sharing insights on the importance of these practices in dental and orthodontic offices. We'll explore common pitfalls, how to improve data privacy, and the role of WaterPointe Consulting in helping practices stay compliant. There’s a lot to learn.  

Let’s get into it! 

Summary
 
Greg Drysdale, founder of Waterpointe Consulting, discusses the importance of data privacy in the healthcare industry. He explains that data privacy is about giving individuals control over their own data and ensuring that businesses handle that data responsibly. Greg emphasizes the need for practices to build trust with patients by implementing strong data privacy practices. He also highlights the different data privacy laws that apply, such as HIPAA and state healthcare laws and the consequences of non-compliance. Greg outlines the services provided by Waterpointe Consulting, including audits, building privacy programs, and staff training. He also addresses the differences between startups and existing practices in terms of data privacy considerations. In this conversation, Greg Drysdale discusses the importance of data privacy and security in the healthcare industry. He highlights the risks associated with data breaches and the various ways in which sensitive information can be compromised. Greg provides three key suggestions for healthcare professionals to improve data privacy: conducting a HIPAA risk assessment, establishing contracts with third-party vendors, and training staff on phishing and secure data handling practices. He emphasizes the need for doctors to prioritize data privacy and create a culture of awareness and compliance within their teams.
 
https://www.waterpointeconsulting.com/
https://www.linkedin.com/company/waterpointe-consulting/
https://www.facebook.com/people/Waterpointe-Consulting/61551437391124/
 
Takeaways

• Data privacy is about giving individuals control over their own data and ensuring responsible handling by businesses.
• Strong data privacy practices can build trust with patients and differentiate a practice.
• Different data privacy laws, such as HIPAA and state healthcare laws, apply depending on the location and type of data collected.
• Non-compliance with data privacy laws can result in fines, changes in practices, and potential lawsuits.
• Waterpointe Consulting offers services such as audits, building privacy programs, and staff training to help practices maintain compliance.
• Startups and existing practices have different considerations when it comes to data privacy, but the end goal is the same: a solid data privacy program. Conduct a HIPAA risk assessment to identify vulnerabilities and shortcomings in data privacy and security.
• Establish contracts with third-party vendors to ensure proper handling and protection of patient data.
• Train staff on phishing and secure data handling practices to prevent data breaches and mistakes.
• Make data privacy a priority and create a culture of awareness and compliance within the healthcare practice.

Chapters
 
00:00 Introduction and Background
03:06 Understanding Data Privacy and its Importance
06:12 Navigating Data Privacy Laws 10:13 Consequences of Non-Compliance
13:01 Services Provided by Waterpointe Consulting
16:08 Considerations for Startups and Existing Practices
25:03 Data Privacy and Security Risks
28:01 Conducting a HIPAA Risk Assessment
32:14 Training Staff on Phishing and Secure Data Handling
37:48 Creating a Culture of Data Privacy and Compliance 

Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up
Retainers for Life - Outsourced Retainer Program

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   
 
Episode Credits:
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   

This week we are lucky enough to have Janelle Baum back on Hey Docs! Last time we had her on to talk about her TikTok account and how she leveraged her gift in comedy to grow her following. Today we are talking about her role as a treatment coordinator and how she has leveraged the same skills to break out of the traditional box of ""just a team member working in an office."" Janelle is the epitome of an intrapreneur and shares tips and tricks for making the TC room your own. So whether you are a doctor or a team member, you will want to catch this episode.

Her background in becoming a treatment coordinator 1:14
Changes Janelle is seeing in this industry 5:43
Bringing her humor into the TC 10:53
Helping treatment coordinators connect better with their patients 13:50
From job to career 16:45
Any tools that are really helping you right now? 22:18
Getting started with social media 24:47

“It’s just trusting the process of ‘OK, these people trust us.’ They see a little bit of the doctor and most of the TC, but if you educate them and inform, and influence your patients of what to expect at that consult, they’re not going to think any different like ‘Why is the doctor here for only 3 minutes? I expected him for 10.’ So if you educate and influence your patients before they come in on what to expect, it’s golden.” 9:07

TikTok: @noodlebaum1226
Instagram: @noodlebaum
Facebook: Janelle Baum

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   

We are so excited to have Steve O’Leary from Apex Design Build on the Hey Docs! podcast today. Apex Design Build is a fully integrated design, architecture, and construction firm that specializes in creating state-of-the-art healthcare facilities nationwide. During this episode, Jill and Steve will be exploring all the options when it comes to building out a practice, including projects with a shell and those that are built from the ground up. Steve gives some great insight into why it is important to choose your design/build team carefully and emphasizes the need for speed now that we are building in a post-COVID world. If you are ready to learn how teamwork and trust go hand-in-hand when building the practice of your dreams, this is an episode you won't want to miss!

The history of Apex Design Build 1:23
Where is the best place to start? 4:27
Zoning 9:14
What the discovery process looks like 18:39
How they help you stay on track and keep you moving forward 23:07
Transparency and meeting expectations 30:38
Some takeaways for those considering this 38:31

“They’re gonna know what things are to bear in the market and not go to, which is fine, you still can, go to the guy that did your kitchen or built your home. They did an exceptional job, you had a great experience. Doesn’t mean they’re gonna be an expert in building your practice. You can leverage them and use them if you want, but the expertise really comes in the proof of the process and in the individuals who do this day in and day out, and being experts in the field.” 34:06

apexdesignbuild.net

Episode Credits:

Hosted by Jill Allen
Produced by Jordann Killion


Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   

This week, I am sitting down with Adam Schulhof, Founder and CEO of Grin. As technology advances and patients' lives get busier, they are looking for convenience and customization. Adam is innovating and leading the way in using augmented intelligence for convenient orthodontic patient tech that will make life better and more efficient for everyone. Listen in as we discuss using Grin Technology in an Orthodontic Practice to increase patient satisfaction, increase production, and decrease your in-office time commitment to each patient.

How he got to where he’s at 1:45
Smile Direct Club 11:48
People don’t have the time 17:25
An epiphany in the bathroom 22:00
Patients want their time back 24:34
The impact of monitoring 26:10
Next level experience with patients 31:54
Augmented intelligence 37:50
Some final wisdom 42:50
Get a hold of Grin 46:17

“The one thing I always try to push my colleagues to do is take more chances because worse case scenario, it ends up being a lesson. Not a regret, a lesson. It ends up being something you learn from, and then the next time you take a chance, you already have the history and the education from the last one and you do it a little bit different, a little bit better. ” 11:16

www.get-grin.com
theschulhofcenter.com

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   

I’m so excited to have Dr. Enrique Cruz on the podcast today! And as you will find out, Dr. Cruz is an entrepreneur through and through. Listen in as we dive into his journey covering everything from starting a multispecialty practice with his wife from the ground up to opening his assistant training program. And with over 27.9K followers on Instagram and 962.9K followers on TikTok, he is a social media force to be reckoned with. We are covering it all today. Are you ready to feel inspired?

About Dr. Enrique and his bilingual, multi-specialty practice 1:30
The multi-specialty journey and working with his wife 5:28
Building their brand and social media 15:00
Social media became a second job 23:55
Using TikTok 26:29
His training center 33:20
Opening the door to more opportunity 40:05
Where to follow him 41:57

“I was not trying to do any more than share what we do in the office. Next thing we knew, we had 100 followers, 200 followers, 5,000 followers, 10,000 followers, and 14,000 followers. So it escalated to the point that we were getting between 60-100 patients a month from Facebook.” 21:58

TikTok:
@drsonrisas
Instagram:
@dr.enriquecruz

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   

I am so excited to have Gary Salman, the CEO, and co-founder of Black Talon Security. With decades of experience in software development and computer IT, Gary and his team are dedicated to data security and understanding the latest digital technology trends, particularly in the orthodontic industry. For example, did you know doctors are a big target for hackers because they have valuable information that can be targeted and used for ransom? Tune in today to learn more about how to protect your data and ensure you’re prepared with the correct line of defense.

About Gary and Black Talon 2:26
Misconceptions of cyber security and why it’s important 6:23
What the cloud is and methodologies that could result in a breach 11:48
How teams and doctors can be a good frontline defense 20:26
Where to find the right training against cyber threats 24:28
Anti-virus systems 26:41
Is my Apple Mac safe? 33:21
Cyber insurance 36:05 What you should do 44:32
Get ahold of Gary or Black Talon 48:46

“All it takes is a little Google search, you know, Smile Ortho of Atlanta, and in a Google search, it’ll show the office of civil rights and the name of the practice, and someone will be like, ‘Wow, they had a breach. I may not want to go there.’” 11:07
www.blacktalonsecurity.com

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   

In this episode, Steve Steinbrunner, Regional Director of Practice Finance with Provide, takes us through the ins and outs of lending for doctors and practice owners. We cover interest rates, approvals, and banking in a way you have never seen before! So whether you are a startup doctor looking to open a practice, an established practice looking to expand, or even interested in getting into the world of real estate, there is something in this episode for you.

About Steven’s journey 2:46
The state of healthcare and lending right now 4:27
Interest rates 8:36
The lending structure and red flags to look for 14:30
You should not be too concerned about student loan debt 19:41
What a typical loan looks like with Provide 22:34
Helping dentists expand and grow throughout their career 32:17
New technology 35:19
Some final wisdom that doctors should know 44:42

“You remind me of a conversation I had at the recent DS World in Las Vegas. I had dinner with some dentists at a table that had been practicing for 30 years, and one of them looked at me and said ‘Can you believe some of these young people are startled by interest rates when mine was like 11 percent?’” 10:02

getprovide.com

Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!   

Felipe Lopez is a licensed architect working with JoeArchitect since 2012. He has guided numerous clients through designing and building their one-of-a-kind facilities across North America. In this episode, Felipe and Jill will discuss what you should be looking for when picking an Architect and how not all companies are created the same. At JoeArchitect, they offer full services, meaning everything you’ll need in both architecture and interior design. Glean some tips on conveying what you want your office to look like and tools to help the process run smoother. He gives insight into using Pinterest vision boards and finding images that show exactly what you want.

About Felipe 2:21
Full service architectural firm 6:14
Conveying office vision to an architect 10:14
Helping docs conceptualize their office 18:18
The difference between a negotiated bid (or competitive bid) and a bid process 21:49
Build-outs and sharing your budget 32:34
Tips on sticking to the budget 36:23

“We’re kind of a one stop shop for everything that’s architectural, so we design the floor plan, we sculpt your space, detail drawings, and provide a full architectural construction set. But we have interior designers, and that means that we’re also picking all your finishes, designing all the cabinetry, picking light fixtures, plumbing fixtures. So again, we’re designing all of it.” 6:44

www.linkedin.com/in/deksnys
joearchitect.com
@joearchitectstudio

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   
 
New episodes drop every Thursday!