MARKETING – Details, episodes & analysis

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MARKETING

MARKETING

Brandon White

Business
Business
Education

Frequency: 1 episode/15d. Total Eps: 88

Buzzsprout
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
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Good

Score global : 73%


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Tropicana’s $50m Marketing Mistake, How They Fixed It and What You Can Learn from It

Season 1 · Episode 32

mercredi 31 décembre 2025Duration 09:17

We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster.

We walk through the problem Tropicana thought they were solving, the insight that led them astray, the execution that backfired spectacularly, the neuroscience that explains why it failed, and most importantly—the takeaway you need to protect your own brand from the same fate.

Because here's the thing: in a world where products are becoming commoditized and AI can replicate almost anything, your brand recognition might be the only marketing moat you have left.

This is a marketing case study.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

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MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything

Season 1 · Episode 31

samedi 27 décembre 2025Duration 10:22

This is your Marketing News update for the week ending December 26th, 2025.

And what a marketing week to close out the year.

We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company.

Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5%

Digital ad impressions that just doubled year-over-year.

And a streaming measurement deal that could finally give marketers the data they've been dreaming about.


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales

Season 1 · Episode 22

dimanche 16 juillet 2023Duration 01:17:45

Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.

You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.

About Chris Knudsen
Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation set the company on a path to achieve more than $1 billion in sales in less than four years. 

Before then as the CMO at SEO.com, he established and grew the company’s B2B sales and marketing division. He also served as vice president of sales and marketing at Doba SMB and as vice president of eCommerce at Speaking Roses. In 2012, Chris co-founded 3DplusMe, which was acquired by WhiteClouds.

Chris earned his MBA from the Gore School of Business at Westminster College. He then returned as an adjunct instructor for ten years, teaching the capstone strategy course as well as courses in business plan development, search and social marketing, and entrepreneurship.

About Dan Bischoff
As a former journalist, agency president, and marketing executive over customer acquisition at Purple Mattress, Dan Bischoff is an expert in direct-to-consumer marketing. 

At Purple (PRPL), Dan was one of the company’s original employees. Over four years he launched and managed more than $300 million in digital and traditional advertising spend, resulting in over $1 billion in directly attributable sales. Today, Purple is a publicly traded company and one of the largest direct-to-consumer brands in the country. 

Before Purple, Dan served as a marketing director for numerous companies, including SEO.com. He also founded Content Hook, a content marketing service provider. The agency sold to Utah Media Group in 2015.

Dan holds a bachelors degree in mass communications and public relations from the University of Utah.

EPISODE LINKS:

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

How to Implement the Contribution Margin Function in Your Company

Season 1 · Episode 21

lundi 15 mai 2023Duration 25:45

You need someone in your company running contribution margins across all products and services. Here's how to get it right.

SHOW LINKS

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm

Season 1 · Episode 20

jeudi 27 avril 2023Duration 01:31:39

Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages.

Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer journey.

Plus, explore the latest developments in AI technology and how you can leverage it to automate and improve your marketing.

This is the NFL of paid ads on the internet and you'll walk away with ideas you can use in your sales and marketing.

About Nick Erickson
Nick is the current CMO/CTO of a high-end car wreck injury law firm in Dallas Texas.

He's had numerous speaking engagements on the technology of the legal industry in the past through Litiquest Plaintiff - a top legal tech company's annual conference. He's helped increase the monthly volume of clients retained for Reyes Browne Law in the last 2 years by 500% while consistently maintaining a 30% lower cost per retained client throughout that monthly volume.

SHOW LINKS AND INFORMATION

If you've been injured in a call accident

👉 Call Toll Free: 888-878-5605

👉 Use our Car Accident Case Calculator to See How Much Money You Could Receive

👉 Contact us via the web here

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro

Season 1 · Episode 19

mercredi 15 mars 2023Duration 01:12:48

Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.

It's a mini class so you can learn SEO in an episode. 

About Kyle Roof
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques.  Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

EPISODE LINKS


Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing Analysis with Jeff Greenfield CEO of Provalytics

Season 1 · Episode 18

samedi 11 mars 2023Duration 01:22:36

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another.  Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.

About Jeff Greefield
Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.

Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.

Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.

EPISODE LINKS

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley

Season 1 · Episode 17

mercredi 1 mars 2023Duration 01:18:54

Marshall and his co-founder used their social media following  on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.

Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.

The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their orders are going to be slow on delivery. The customers don't care, in fact they love Slo.

Listen to Marshall as he shares his journey to co-founding Slo and the many different marketing jobs where he learned some valuable lessons that he's now applying to build and market Slo. Specifically how they use Tik Tok and Instragram for different things and the difference they see in each of the social media sites.

This is a great episode for marketers.

EPISODE LINKS

  • Slo Jeans
    https://slojeans.co

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

Contribution Margin

Season 1 · Episode 16

dimanche 26 février 2023Duration 08:58

In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line.

You'll leave this episode with everything you need to know about Contribution Margin.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say

Season 1 · Episode 15

mercredi 15 février 2023Duration 13:53

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? 

Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.

Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com


BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...


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