This week we take you into our most successful marketing strategies that are killing it for our clients. Take notes as these strategies can work for any niche at any time.

On today's episode of Margi Hour we answer Maddy's question; "Hey Girls, loving the podcast and have been absolutely binging it! I have a question, do you have a recommended amount of email marketing emails we should be sending a week or month for an e-commerce business?"

Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

Disclaimer: Apologies for the poor audio, we weren't recording on our normal devices.

As the new financial year kicks off, it's the perfect time for businesses to strategise and seize opportunities for growth and success.

In this episode, we’ll guide you through key tactics to capitalise on this pivotal time of year.

Discover how to leverage financial year-end data to inform your marketing strategies and make data-driven decisions.

We’ll explore ways to refresh your marketing campaigns, aligning them with the year’s themes and customer mindsets. Learn about the questions we ask ourselves and clients which really help reflect on the past year.

We share insights and actionable tips to help you make the most of the new financial year, ensuring your marketing and business efforts are set-up for success.

Whether you're looking to boost sales, enhance customer engagement, or strengthen your brand, this episode has you covered.

Here is the link to the app market: https://appsumo.com/

In this episode, we dive into the often-debated topic: Are discounts hurting your brand? While offering discounts can drive quick sales and attract new customers, it can also have unintended consequences on brand perception. We will explore the appropriate level of discounting and how to determine it through thorough market research, competitor analysis, and historical sales data. Learn how to utilise A/B testing to gauge customer response and implement tiered discount structures to maintain perceived value.

We’ll also discuss the potential long-term effects of frequent discounting, such as the risk of devaluing your brand, decreased customer loyalty, and erosion of profit margins.

Discover effective mitigation strategies, including the strategic use of discounts through loyalty programs, exclusive offers via email and SMS lists, and reward programs that unlock deals.

Additionally, we’ll cover creative alternatives like offering vouchers instead of percentage-off discounts, hosting secret sales, and collaborating with partner brands.

Learn how to make sales events special, aligning them with significant dates or events to create a sense of exclusivity and belonging among your customers.

Follow marketingandmargaritas_ on Instagram

Listen in as we predict marketing and business trends for the rest of 2024.

Live in Perth and interested in attending Maddi's workshop, find out more here.

Follow us over at ⁠@marketingandmargaritas_

Our top systems, tools and programs to help keep you as a business organised organised, systemised and top of everything when it comes to marketing!

We discuss options from an agency perspective vs a solo-entrepreneur and which we have loved to use in our businesses as well. One for the pen and paper!

Ps. don't forget to connect with us over on Instagram!

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

In this episode, Ruby dives deep into 7 Instagram trends you need to know right now!

If you are looking to get more business using Instagram, this is an episode you don't want to miss!

For extra support using Instagram to get clients, make sure you download this FREE Instagram Funnel Cheat Sheet

And follow ruby for all the tips and tricks over at @ruby.consultants

Follow ⁠@marketingandmargaritas_⁠ on Instagram

On this week's episode Maddi dives into the strategies that are working right now on TikTok. Plus she shares how to hook your audience in with great hooks of course, increase your watch time and how to get viewers to stick around to binge more of your TikTok content.

If you've been struggling to get started on the platform or looking to elevate your TikTok content, this is one episode you don't want to miss.

Follow Maddi on TikTok @madecreativeco

Follow @marketingandmargaritas_ on Instagram

Today's Episode we are diving into Instagram stories and in particular, how to increase your Instagram Story views.

Why? Well, the more people who see your stories, the more people you can sell to!

So grab your pen and paper because we have 7 strategies coming your way!

YOUR VOTE MATTERS:

Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay. As always, thank you for your support. We couldn't do this next step without you.

Ps. are we social? Follow us over at @marketingandmargaritas_

We all have to start from somewhere, and when you have a small budget, investing in the right marketing is crucial. On today's Margi Hour, we answer Lorna's question about how we would spend our first $1,000 when it comes to marketing.

YOUR VOTE MATTERS:

Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay. As always, thank you for your support. We couldn't do this next step without you.

Lastly, if you have a question for Margi Hour jump into our DMs: https://www.instagram.com/marketingandmargaritas_/

Today's episode is all about ManyChat and how you can use this tool in your business strategy for Instagram Automation.

We cover using ManyChat to:

• Generate new leads 

• Start DM conversations

• Grow an email list

• Automate a part of your Instagram strategy

• Create a new sales funnel

Grab your pen and paper, it's a good one!

Ps. are we social yet? Come and say hi over at @marketingandmargaritas_

Have you heard about all the buzz surrounding Advantage+? Curious about what this campaign actually offers?

In this episode, we explore what this new feature on Meta entails, its potential benefits for your business, and whether it's worth incorporating into your strategy.

If you're actively managing ads, this episode is a valuable resource for understanding how to leverage this feature effectively.

Follow @marketingandmargaritas_ or @made_creativeco for more ads advice

There is another acronym in town - EGC. While not entirely new, Employee Generated Content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers.

Once reserved for organic social media posts, EGC is now spilling over into the paid advertising world, offering brands a fresh, relatable approach that resonates with consumers.

In today's episode we discuss the rise of EGC and how you can implement it into your business to increase traffic and sales.

Follow: https://www.instagram.com/marketingandmargaritas_/

Have you ever wondered what marketers mean when they say CPA, CPC, or CTR? We've got you covered.

Join us as we break down the meaning of these common ad metrics. Whether you're a seasoned marketer or just starting out, understanding CPA (Cost Per Acquisition), CPC (Cost Per Click), and CTR (Click-Through Rate) is essential for optimising your advertising campaigns and maximising ROI.

Tune in to learn how these metrics impact your marketing strategy and gain insights to navigate the advertising landscape like a pro.

Follow

@marketingandmargaritas_

@made_creativeco

This month's Margi Hour is from Nathalie who wanted to know how to get discovered on Instagram by your ideal clients.

In this episode we discuss:

• How to see who your account is being pushed out to (is it being put in front of your niche or a completely random account?)
• How to change who Instagram pushes your account out to (aka how can we play by the algorithms rules)
• How to find your ideal clients on Instagram

If you have a question you would like us to dive deep into for our next episode of Margi Hour, be sure to slide into our DM's and hit us up at @marketingandmargaritas_

Ps. you can follow Ruby and Maddie as well over at:

@ruby.consultants and @made_creativeco

Have you been thinking about growing your email list? Paid social is a great method to not only get in front of your ideal audience but grow a list of subscribers fast.

In this episode we dive into the lead gen strategies both service and ecommerce businesses can use and the best way to set these up in ads manager.

Be sure to follow us over on Instagram @marketingandmargaritas_

Struggling to develop creative ideas for your brand's Meta ads?

Never fear! In this episode, Maddi shares her top creative suggestions that she guarantees convert. Get ready with your pen, paper, and Canva account because you won't want to miss this episode filled with valuable creative ideas!

Follow @marketingandmargaritas_ @madecreativeco

This month's Margi Hour is from Pricia who asked why she shouldn't boost her Instagram posts, what actually is ads manager and how should she go about advertising her business the right way?

You asked and we listened, this episode lays the foundation to setting up your ads for success.

If you want to be featured on our next Margi Hour, be sure to send us a DM over on Instagram with your question.

Are you posting consistently? 'Showing up' online? Do you feel like you are doing all of the things but your content just isn't converting your followers into paying clients? Well listen in... This episode is for you!

In today's episode we dive deep into why your content isn't converting and what you can do to turn this around.

If you love this episode we would love for you to rate us and give us a review, it really helps the podcast grow!

Thank you x

Ps. Are we social yet? Come and say hello or tag us in your stories over at @marketingandmargaritas_

If we were to start our service provider business from scratch, this is what we would focus on to quickly and sustainable generate 10k+ months.

Ps. If you would like to learn how to use Instagram to find your next client and convert your followers into paying clients Ruby is running a FREE masterclass on Feb 28th taking you through her 3-Step Instagram Funnel responsible for growing her business.

You can register via this link: https://www.rubyconsultants.com.au/offers/vzrngEsW

Welcome to our new segment Margi Hour, where we answer a question from YOU, our listeners.

Today's question is from Gillian who asked how to get hired as social media girlie and what questions employers tend to ask when going for Marketing jobs.

Have a question, send us a DM on Instagram @marketingandmargaritas_

In today's episode Maddi shares her ins and outs for TikTok this year as well as strategies that have helped her reach 40k+ followers in 6 months.

Follow Maddi on TikTok to learn more

Join us in today's episode where we discus our Ins and Outs for 2024 - Instagram edition!

Enjoy!

___

Ps. come and get social with us @marketingandmargaritas_

In today's episode we are discussing Stan Store - your one-stop shop as an online service provider.

This episode is not sponsored by Stan - it's just a tool Ruby has recently been loving in her business and wanted to share the pros and cons, what it can do for your business and how you can make more residual income by using Stan.

If you would like you can trial it here for 14 days: ⁠TRIAL HERE⁠

___

Follow us on socials:

⁠@marketingandmargaritas_⁠

⁠@ruby.consultants⁠

⁠@made_creativeco

We are back! After a much needed Chirstmas break we are back bigger and better than ever for 2024! And to kick of the year we are sharing our 2024 Marketing trends that you can use in your product or service based business.

Sit back and grab a pen and paper and get ready to take some notes for what's in store marketing-wise this year!

Enjoy!

Ps. Are we social?

Some over and say hello!

Marketing and Margaritas

Ruby Consultants

Made Creative Co

In this week's episode Maddi runs through her proven strategies that she teaches to her consulting clients.

Her content buckets will ensure you get noticed on the platform but more importantly turn prospects into paying customers.

Follow Maddi on TikTok for more tips

Join us today for a masterclass-style episode taking you through the Instagram funnel to generate sales for your business!

We take you through each stage of your funnel and which strategies and content you need to attract, connect and convert your audience to paying clients!

____

This episode has been bought to you by Simply Socials the Membership.

Learn to grow your business using Instagram:

You can check out all of the details here.

____

Let's get social!

Make sure you are following us over on Instagram:

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

TikTok v Instagram... Today Maddie and Ruby go head to head on which app is better for your business - debate style!

Tune in, it's a good one!

In today's episode we discuss how you can leverage your network to get faster results with less work and less time.

This strategy is one both of us used in the very early days of our business and one we still use today.

Enjoy!

Ps. Are we social yet? Follow us over at @marketingandmargaritas_

In today's episode, we're diving deep into how networking has totally shaped our business game and brought us some amazing wins!

Get ready for some awesome tips and tricks to ace those networking events like a pro. We'll spill the beans on the stuff that's really worked wonders for us too!

Is your business prepared for the Black Friday frenzy? In this episode, we dive deep into the world of Black Friday sales strategies. Discover the secrets to making this critical sales period a smashing success for your business.

Join us as we explore:

• Proven marketing tactics to boost your Black Friday sales.
• Strategic pricing and discounting strategies that maximise profits.
• Effective ways to create buzz and excitement around your Black Friday deals.
• Leveraging the power of online and social media marketing for maximum reach.
• Key lessons from successful Black Friday campaigns.

Don't miss out on the opportunity to supercharge your Black Friday sales.

Listen in as we predict current trends for the rest of 2023 and even 2024.

Follow us over at @marketingandmargaritas_

In this episode, we're diving deep into the world of boosting sales, and we've got some effective techniques to share with you. Whether you're selling products or services, we've got you covered. From clever BOGO strategies to secret VIP sales that create buzz, we'll show you how to make customers feel truly rewarded.

Plus, we'll reveal how to leverage live events and quick-fill strategies to generate excitement and sales momentum.

If you're looking to increase your sales fast, this episode is a must-listen!

Follow us over at @marketingandmargaritas_

In this episode, Maddi explores the world of paid advertising and helps businesses assess their readiness for this marketing strategy.

This episode revolves around crucial considerations for effective ad campaigns:

We discuss the question of a suitable starting budget for ads, emphasising that while a larger budget often leads to better outcomes, it's essential to choose a budget that aligns with your financial comfort.

Maddi also discusses the importance of having a robust strategy in place before investing in paid advertising. A strong organic strategy and establishing trust with your audience are fundamental prerequisites.

The role of website conversion in ad strategy is highlighted. Ads drive traffic to your website, and a poorly converting site can render your ad budget ineffective.

Supporting channels such as email marketing and a solid organic strategy are crucial. Consistent content and well-structured email flows complement paid advertising efforts.

We offer our perspective on whether businesses should learn to manage ads themselves or outsource to an agency.

Maddi shares success stories, showcasing impressive results for clients, including high Return on Ad Spend (ROAS) and substantial revenue growth.

If you would like to book a free consult with Maddi to discuss paid ads follow the link below:

https://calendly.com/madecreativeco/complimentary-consult

In this episode we discuss why adding a digital product into your offer suite is a great way to increase your revenue.

We go through what digital products could make sense in your business, how to effectively build and launch the product and which systems and tools you will need to effectively add this into your offer suite.

___

We spoke about Stan.Store in this episode, if you would like to try Stan you can trial it here for 14 days: TRIAL HERE

___

Follow us on socials:

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

In today's episode we discuss our top Instagram Strategies to get your ideal clients to find you.

We cover:

- Why SEO is crucial

- What type of content works best for attracting an audience

- How collaborations can help you grow your audience

- The role UGC and influencer marketing plays in this stage

- Other attraction strategies that can support your growth

We also invite you to attend a FREE Instagram training run by Ruby Consultants that dives deeper into attraction strategies but also teaches you how to connect and convert your Instagram followers into paying clients too.

Here's the link to register: https://www.rubyconsultants.com.au/instagram-framework-training

Enjoy the episode!

This week we discuss 6 of our favourite tech tools that we're using everyday with our clients and within our own businesses. From content creation, to website management and competitor analysis, these tools are a must for any business.

Should we do a part 2?

Is your marketing strategy not delivering the results you expected?

In this episode, we uncover the crucial elements contributing to this challenge:

Strategy Shortcomings: Explore how a well-defined strategy can steer your marketing efforts in the right direction.

Moving Beyond Vanity: Learn why focusing on meaningful metrics trumps fixating on superficial numbers.

The Power of Data: Discover why a solid grasp of your analytics is essential for making informed decisions and driving success.

Patience: Understand why allowing time for strategies to unfold can lead to more effective outcomes.

ImplementingOmni-Channel: Dive into the world of multi-channel marketing and its potential to enhance your results.

Join us in this episode as we uncover the reasons behind underperforming marketing and provide insights to revitalise your approach.

Is it too late to grow your TikTok account? 

Short answer…

No!

Maddi goes into her strategy on how she grew her account to 20k+ followers in just 20 days. 

We encourage anyone who is looking to grow their account or struggling to understand how the platform works to give this episode a listen (and watch). 

Follow Maddi’s TikTok account to dissect her strategy and understand why it’s performing so well. 

@madecreativeco

This week we're turning our attention to the hot topic of Threads, the shiny new social media platform that has everyone buzzing.

We'll be dishing out our initial thoughts and impressions and discuss what makes this platform stand out from the rest.

So grab your salt-rimmed glass, squeeze that lime, and join us as we toast to the exciting world of Threads. Pour yourself a margarita and get ready to sip on some marketing knowledge with a twist.

@marketingandmargaritas_

In this episode we talk through all the common Instagram hacks we've heard from other gurus and the Instagram god himself.

But it's not all about busting myths. We also share proven strategies that can genuinely enhance your Instagram presence. From creating compelling content to fostering genuine connections with your audience, we reveal techniques that work within the framework of the algorithm to boost your visibility and grow your following organically.

Welcome back margarita lovers! In this podcast, we explore the crucial role that website content plays in engaging, informing, and ultimately converting visitors into loyal customers. Whether you're a business owner, marketer, or content creator, understanding the buyer's journey is essential to driving success and achieving your goals.

Join us as we unpack the different stages of the buyer's journey: awareness, consideration, and decision. We'll reveal the key types of content that are essential at each stage and discuss the strategies and techniques that can elevate your website to new heights.

We'll explore various content formats, such as blog posts, videos, case studies, and testimonials, that effectively address the needs and pain points of potential customers throughout their journey.

Whether you're a startup looking to establish a strong online presence, an e-commerce business aiming to increase conversions, or a seasoned marketer seeking fresh insights, this podcast is a valuable resource to unlock the potential of your website content.

@marketingandmargaritas_

Ready to harness the power of Instagram to drive sales? Join us on our latest episode as we dive into the art of selling on Instagram and explore the content needed for each stage of the buyer's journey.

We start by dissecting the buyer's journey and its crucial stages: Awareness, Consideration, Conversion, Retention, and Raving Fan. Understanding this funnel is key to crafting effective marketing strategies that guide your audience towards becoming loyal customers and advocates.

In the Awareness stage, we tackle the pain and problem-aware content. We delve into identifying your audience's most pressing pain points or pleasure points and discuss how to make them aware of their challenges while positioning yourself as the solution. Learn powerful techniques to address their needs and capture their attention.

Moving on to the Consideration stage, we explore the importance of being solution aware. We provide insights on demonstrating that your solution is the best answer to their desires. Additionally, we touch upon the significance of connection content and leveraging user-generated content to build trust and credibility.

When it comes to Conversion, being provider aware is crucial. We unpack strategies for promoting your products or services effectively on Instagram. From showcasing your USPs to building social proof, we share tips for maximising your conversion rates and turning prospects into paying customers.

Join us as we share actionable insights and examples on how to create compelling content for each stage of the buyer's journey on Instagram. This episode is a goldmine for entrepreneurs, marketers, and small business owners looking to drive sales and build a strong presence on the popular social media platform.

Follow

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

Grab your margarita and join us in celebrating a milestone: it's our 1st birthday at Marketing & Margaritas! In this special episode, we reflect on our journey and share everything we've learned about starting a podcast, the ups, the downs, and everything in between.

We reminisce about the amazing year we had and challenges we encountered while launching our podcast. From brainstorming the concept to tackling technical hurdles, we reveal the behind-the-scenes stories that shaped our podcasting experience. We share practical tips, tricks, and strategies we've discovered to help you overcome common challenges and set yourself up for podcasting success.

Whether you're considering starting your own podcast or are a fellow podcaster, this episode is for you.

So, join us as we toast to Marketing & Margaritas' 1st birthday and raise a glass to the power of podcasting!

@marketingandmargaritas_

@made_creativeco

@ruby.consultants

Marketing is essential for business success, but sometimes it's a challenge to handle it all in-house. That's where outsourcing comes in! In this episode, we discuss when it's the right time to outsource your marketing efforts and who you should trust with the job.

Join us as we explore the signs that indicate you might need some outside help with your marketing. We'll tackle common hurdles like limited resources and lack of specialised skills. By outsourcing, you can focus on what you do best while tapping into the expertise of marketing professionals.

But who should you outsource to? We break down the options: marketing agencies, freelancers, and specialised consultants. Each has its pros and cons, and we'll share insights from experts to help you make the right choice for your specific needs.

We'll also cover crucial considerations like budgeting, goal-setting, effective communication, and measuring success when working with an outsourced marketing team. You'll walk away with practical tips and best practices for a successful outsourcing experience.

Whether you're a small business owner or part of a larger organisation, this episode offers valuable insights and actionable strategies to level up your marketing game through outsourcing. Tune in and discover how outsourcing can supercharge your marketing efforts and drive business growth.

Let's get social!

@marketingandmargaritas_

@made_creativeco

@ruby.consultants

On today's episode, we are answering a question from Jaz, “Could you please do a Margi hour on Instagram basics. How many post a week, content pillars etc”

We decided to focus this episode on Content Pillars as it’s something I see a lot of people getting confused about!

We discuss what they are, why you need them and how you can strategically create them for your business.

If you want a question answered on the podcast jump into our Instagram DM: @marketingandmargaritas_

Oh no... Instagram is down again - what are we going to do...

But in all honesty, as business owners we heaviliy rely on Instagram to make money and make our business go roound... So what to you do when the app is down (like it was this week) or you get hacked or shadow banned?

In today's episode we share our top strategies to ensure you business is protected when you don't have Instagram and what you can do today to protect youself.

Enjoy!

Ps. Are we social yet? Come over to Instagram and say hello! @marketingandmargaritas_

@ruby.consultants

@made_creativeco

Today's episode is all about SEO and if it's dead.

Listen in as we discus a somewhat controversial topic that has been circling the internet of late and our opinions on this topic.

Enjoy!

Ps. come and get social with us:

@marketingandmargaritas_

@made_creativeco

@ruby.consultants

In today's episode we discus which programs we love (and not so much!) when it comes to websites, course builders, email marketing/ CRM providers and social media tools.

We discus the Pro's and Con's and what to look for for both e-commerce and service based businesses.

Enjoy!

___

Ps. Are we social yet? Come over and give us a follow and say hello! @marketingandmargaritas_

In today's episode we discus the exact Marketing Strategies and Funnel that are working in both of our businesses; Made Creative Co and Ruby Consultants, right now.

We take you through each stage of our Marketing Funnel and how we attract, nurture and convert our audiences.

We also give you actionable steps if you would like to adopt our strategies and give them a go in your business too.

Enjoy!

Ps. Are we social yet? Come and say hello to us over on socials:

Marketing and Margaritas

Ruby Consultants

Made Creative Co