Marketing and Margaritas – Details, episodes & analysis

This week we take you into our most successful marketing strategies that are killing it for our clients. Take notes as these strategies can work for any niche at any time.

On today's episode of Margi Hour we answer Maddy's question; "Hey Girls, loving the podcast and have been absolutely binging it! I have a question, do you have a recommended amount of email marketing emails we should be sending a week or month for an e-commerce business?"

Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

Disclaimer: Apologies for the poor audio, we weren't recording on our normal devices.

As the new financial year kicks off, it's the perfect time for businesses to strategise and seize opportunities for growth and success.

In this episode, we’ll guide you through key tactics to capitalise on this pivotal time of year.

Discover how to leverage financial year-end data to inform your marketing strategies and make data-driven decisions.

We’ll explore ways to refresh your marketing campaigns, aligning them with the year’s themes and customer mindsets. Learn about the questions we ask ourselves and clients which really help reflect on the past year.

We share insights and actionable tips to help you make the most of the new financial year, ensuring your marketing and business efforts are set-up for success.

Whether you're looking to boost sales, enhance customer engagement, or strengthen your brand, this episode has you covered.

Here is the link to the app market: https://appsumo.com/

In this episode, we dive into the often-debated topic: Are discounts hurting your brand? While offering discounts can drive quick sales and attract new customers, it can also have unintended consequences on brand perception. We will explore the appropriate level of discounting and how to determine it through thorough market research, competitor analysis, and historical sales data. Learn how to utilise A/B testing to gauge customer response and implement tiered discount structures to maintain perceived value.

We’ll also discuss the potential long-term effects of frequent discounting, such as the risk of devaluing your brand, decreased customer loyalty, and erosion of profit margins.

Discover effective mitigation strategies, including the strategic use of discounts through loyalty programs, exclusive offers via email and SMS lists, and reward programs that unlock deals.

Additionally, we’ll cover creative alternatives like offering vouchers instead of percentage-off discounts, hosting secret sales, and collaborating with partner brands.

Learn how to make sales events special, aligning them with significant dates or events to create a sense of exclusivity and belonging among your customers.

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Listen in as we predict marketing and business trends for the rest of 2024.

Live in Perth and interested in attending Maddi's workshop, find out more here.

Follow us over at ⁠@marketingandmargaritas_

Our top systems, tools and programs to help keep you as a business organised organised, systemised and top of everything when it comes to marketing!

We discuss options from an agency perspective vs a solo-entrepreneur and which we have loved to use in our businesses as well. One for the pen and paper!

Ps. don't forget to connect with us over on Instagram!

@marketingandmargaritas_

@ruby.consultants

@made_creativeco

In this episode, Ruby dives deep into 7 Instagram trends you need to know right now!

If you are looking to get more business using Instagram, this is an episode you don't want to miss!

For extra support using Instagram to get clients, make sure you download this FREE Instagram Funnel Cheat Sheet

And follow ruby for all the tips and tricks over at @ruby.consultants

Follow ⁠@marketingandmargaritas_⁠ on Instagram

On this week's episode Maddi dives into the strategies that are working right now on TikTok. Plus she shares how to hook your audience in with great hooks of course, increase your watch time and how to get viewers to stick around to binge more of your TikTok content.

If you've been struggling to get started on the platform or looking to elevate your TikTok content, this is one episode you don't want to miss.

Follow Maddi on TikTok @madecreativeco

Follow @marketingandmargaritas_ on Instagram

Today's Episode we are diving into Instagram stories and in particular, how to increase your Instagram Story views.

Why? Well, the more people who see your stories, the more people you can sell to!

So grab your pen and paper because we have 7 strategies coming your way!

YOUR VOTE MATTERS:

Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay. As always, thank you for your support. We couldn't do this next step without you.

Ps. are we social? Follow us over at @marketingandmargaritas_

We all have to start from somewhere, and when you have a small budget, investing in the right marketing is crucial. On today's Margi Hour, we answer Lorna's question about how we would spend our first $1,000 when it comes to marketing.

YOUR VOTE MATTERS:

Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay. As always, thank you for your support. We couldn't do this next step without you.

Lastly, if you have a question for Margi Hour jump into our DMs: https://www.instagram.com/marketingandmargaritas_/