Market Mentors – Details, episodes & analysis

In this episode of the Market Mentors podcast, Matt Dodgson speaks with Michelle Huff, CMO of Alteryx, about her extensive career in B2B SaaS marketing. They discuss the evolution of brand building, the importance of customer advocacy, and the challenges of making data analytics compelling. Michelle shares insights on leveraging AI in marketing strategies and offers practical advice for B2B marketers looking to enhance their careers in the rapidly changing landscape of technology.

We cover:

• Michelle Huff's Career Journey in B2B SaaS
• SaaS Brand Building
• Navigating Customer Advocacy and Brand Love
• Leveraging AI in Marketing and Sales
• The Future of Marketing: Embracing AI
• Advice for B2B Marketers in 2025

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. 

Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. 

They discuss:

• The Importance of Content Marketing in 2025
• Blogs and Their Evolving Role
• Where Would You Start to Create Inbound Leads?
• Understanding Your Audience: Beyond Demographics
• How Do You Decide What Type of Content to Produce?
• When Will You Start to See Results From SEO Focused Content
• What Metrics Do You Track?
• Making Boring Content Engaging
• What Skill Should Content Marketers Master Today?
• How to Assess Content Marketers at Final Interview Stage
• What AI Tools Are You Using and Recommending?

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In today's global marketplace, the concept of localised marketing has become increasingly important for B2B tech companies. But what exactly is localised marketing? And how can it help companies succeed in a highly competitive industry? 

In this podcast, I explore the benefits of localised marketing, discuss when companies should consider implementing it and a whole lot more with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall. 

We cover:

• What is integrated marketing and how does it relate to localisation?
• What are the benefits of having a localised marketing strategy?
• At what point does a company need to think about localisation?
• How Lisa approached localisation when working for a Startup.
• When do you need to hire marketers in country?
• Having run integrated marketing teams for global technology businesses, what Lisa recommends doing to set those teams up for success.
• What skills and attributes Lisa looks for when hiring into her marketing team. 

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

If you’re someone who keeps up with the latest in marketing, then you’ll know it’s no longer about B2C or B2B. But all about H2H (Human to Human). And who better to talk to about this than the entrepreneurial agency thought leader, Paul Cash, Founder of Rooster Punk. So join me as I interview Paul and find out more about how his agency helps B2B companies to compete through storytelling and humanising their marketing... 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Join me as I interview Scott Addington, Enterprise Marketing Director at Sage, an author of 14 published books, a family man and a successful senior marketing leader. How does he do it? Find out, as Scott tells all. He also does a deep dive into field marketing and how he successfully works with sales teams. It's packed full of gems... 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Join me as I interview Catherine Maskell, Managing Director of the The Content Marketing Association. If 'Content is King' then Catherine is certainly the 'Queen of Content', and during our interview she gives some great advice for B2B marketers. Particularly around ROI and how to include the finance team to get buy in for your campaigns. In a fascinating episode, she's also very open about her strengths and weaknesses, with some great insights about how she deals with those. 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Join me as I interview Richard Ashley, Senior Marketing Director at Tracelink. As someone who was previously Senior Marketing Director, EMEA at Blackberry, during it's turnaround phase, Richard certainly knows his stuff. And he gets right to it, with his practical advice for anyone interviewing for a B2B marketing role now, and anyone who truly wants to stand out. 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In episode 4 of our Podcast, listen to Paul Raybould, Director of Marketing & Market Intelligence, EMEA & APAC for QS Enrolment Solutions, as he gives some great career advice for B2B marketers. As someone who's successfully transferred his skills into a variety of B2B markets, he's got some great nuggets of advice to get the most from your career in B2B marketing. 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In our latest Podcast, listen to Mostyn Thomas who is General Manager & CMO of the revolutionary Startup D30, as he gives some great career advice for B2B marketers. In particular, the challenges that marketers face when working for high growth Startups and how to overcome them. 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Join me, Fiona Jensen, as I interview the affable Richard Whale, UK & Ireland Marketing Leader at Dun & Bradstreet. He offers some great career advice, in particular, whether or not you should actually want to become a marketing leader in the first place. And if you do, how to go about getting to the next level in your B2B marketing career. 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.