MAPPED OUT – Details, episodes & analysis

When your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your business.

Episode Highlights

[00:00:01] Welcome to Mapped Out - Your marketing GPS 

[00:01:42] Meet Lauren: Founder of Brand Good Time, content marketing & web design expert 

[00:02:34] Meet Aurrie: Founder of Hopson Rae, bringing corporate & agency expertise 

[00:03:30] The serendipitous Instagram connection that started it all 

[00:08:11] Why most marketing goals fail (hint: it's not about ambition) 

[00:11:08] Using AI as your team member, not your crutch 

[00:20:43] The game-changing framework: Needle Moving Matrix 

[00:24:17] How to gamify your business goals with a Bingo strategy 

[00:28:53] Building the plane while flying it: an actionable example 

[00:37:22] When to "fire fast" on failing strategies

What You'll Learn

• Why traditional goal-setting often fails and how to fix it
• How to connect marketing KPIs to real business outcomes
• A practical framework for organizing your marketing priorities
• Creative ways to maintain team accountability
• Crisis-proofing your marketing strategy
• How to pivot without losing momentum

Meet Your Hosts

Lauren Loreto

• Founder of Brand Good Time
• Specializes in content marketing and web design
• Takes a full-funnel approach to marketing
• Website: brandgoodtime.com
• Instagram: @brandgoodtime
• LinkedIn: in/laurenloreto

Aurrie Hicks

• Founder of Hopson Rae
• 7+ years of agency ownership
• Expert in digital content, organic social media, and branding
• Website: hopsonrae.com
• Instagram: @hopsonrae
• LinkedIn: in/aurriehicks

Resources Mentioned

• 10X is Easier Than 2X (Book reference)
• ChatGPT
• Claude AI

Connect With Us
Join the conversation and share your marketing journey with us! Tag us on IG @mappedoutpod using #MappedOutPodcast and let us know your biggest takeaways from this episode.

Subscribe now wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode!

#MappedOutPodcast #MarketingGoals #BusinessStrategy #MarketingStrategy #BusinessGrowth #GoalSetting #MarketingPodcast #BusinessPodcast #WomenInBusiness #Entrepreneurship

When your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches.

Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasoned marketers and business owners, we're here to help you cut through the noise and make powerful decisions that drive real growth. No fluff, no theoretical nonsense – just actionable strategies and a clear itinerary for mapping out your exact coordinates for your next big win.

What You'll Discover

• Why traditional marketing advice often leaves you feeling lost
• How MAPPED OUT approaches marketing differently with practical, implementable strategies (not just theories)
• What to expect in future episodes: templates, tools, and tactical advice
• Who this podcast is perfect for: founders, marketers, and brand leaders ready to scale

Meet Your Hosts

Lauren Loreto - Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise. With almost 10 years of agency experience and a keen eye for untapped potential, she's helped countless brands transform from "profitable and growing" to "scaling successfully."

Aurrie Hicks - Based in Birmingham, Alabama, Aurrie brings over a decade of experience in branding, marketing, and strategy. As the founder of Hopson Rae, she's developed winning strategies and managed brand identities for 130+ clients, combining corporate experience with entrepreneurial insight.

Connect With Us

• Lauren:
  • Website: brandgoodtime.com
  • Instagram: @brandgoodtime
  • LinkedIn: linkedin.com/in/laurenloreto
  • Pinterest: pinterest.com/brandgoodtime
• Aurrie:
  • Website: hopsonrae.com
  • Instagram: @hopsonrae
  • LinkedIn: linkedin.com/in/aurriehicks
  • Pinterest: pinterest.com/hopsonrae

Ready to Map Out Your Success Story?

Subscribe now wherever you get your podcasts and join us for relatable conversations, fresh perspectives, and tools you can implement right away. Your journey to better marketing starts here.

#MappedOutPodcast #MarketingStrategy #BusinessGrowth #MarketingPodcast #BusinessPodcast

When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face – such as maintaining quality while scaling, and the need for standardized processes. Lauren and Bella chat about the significance of client feedback, tracking metrics, and creating predictable scaling strategies. Tune in for a deep dive!

Find Bella online:

• https://bellahegartydigital.com 
• https://linkedin.com/in/bella-hegarty-digital 
• https://instagram.com/bellahegartydigital 

Find Lauren Loreto online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Timestamps:

• Introduction to Client Experience and Operations (00:00:15)
• Common Challenges in Quality Delivery and Scaling (00:07:05)
• Standardized Processes for Service Delivery (00:08:55)
• Creating Predictability in Scaling Process (00:15:53)
• Smooth Onboarding of Clients and Team Members (00:17:56)
• Tools for Streamlining Operations (00:20:07)
• Time Tracking and Data Insights (00:21:42)
• Measuring Client Experience Success (00:26:32)
• Enhancing Customer Experience (00:31:16)
• Importance of Client Feedback (00:36:20)
• Strategic Partnerships and Exit Strategy (00:38:57)
• Long-Term Client Support (00:41:56)
• Understanding Client Expectations (00:42:08)
• Challenges in Service-Based Businesses (00:43:12)
• Closing Remarks (00:45:02)

Networking the RIGHT way doesn’t mean tossing out your business cards like confetti. In this episode, Meredith Mitnick of MRM Career Coaching sheds light on how to build your professional network authentically to ultimately boost visibility and profits in your business.


Connect with her on Instagram: @mrmcareercoaching and visit her website www.mrmcareercoaching.com
Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbafConnect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime

The marketing funnel: having one and DEFINING it is an absolutely necessary component to a strong marketing strategy. In this episode, I’m going to break down each stage of the marketing funnel and how you can build one for your business to start funneling in right-fit leads.

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf

Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime

LinkedIn can feel very suit-and-tie and sometimes posting an LOL or 'hahaha' in comments can feel wrong - but it doesn't need to.

LinkedIn is just like any other social platform (and you can 500% be yourself) except your ideal client can be RIGHT in front of you, and the algorithm is the most favorable of all social platforms (in our opinion). In this episode, I interview Haley of  Propegy (a LinkedIn Lead Gen agency) and she breaks down how to really leverage this platform to land clients for your business. 

Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-e-johnson/
Check out her company & services: https://thepropegy.com/
Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf
Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf

Consultants, strategists, and service providers: this one is for you. I know that increasing the lifespan of a client can do so many amazing things for your business: guarantee income for longer, allow you to grow in different ways, etc.

In this episode, I’m going to dish out 6 strategies you can start implementing in your business today to start ensuring not only client retention but signing on clients for longer-term from the start. 

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker:
https://bit.ly/llt-sbaf

Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram:
@shesbusyaf @brandgoodtime

Bad investments can not only cause you to have PTSD when looking to invest again, but they can very well also tank your business. In today’s episode, I go over 5 investments to make in your business and WHEN to know it’s time to make them. 

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf

Connect me on LinkedIn: (Lauren Loreto) & follow with me on Instagram: @shesbusyaf @brandgoodtime

Being an entrepreneur means you have to be ready, willing, and able to take risks - calculated risks. In many cases, the due diligence that is necessary for taking these risks is, well, not considered. Why is this? My opinion: there's not enough education that exists around starting a business and what's necessary to do so. 

What happens as a result: a number of things. Failed businesses. Burnt-out founders. And a departure from entrepreneurship back to 'Corporate America.' I sat down and gathered stories from 3 entrepreneurs who left their businesses went back to 'Corporate' in some capacity. They all had one BIG thing in common that is attributed to their departure. Listen to find out!

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf

Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf

Learn how you can work with me: brandgoodtime.com/work-with-me

I'm excited to be back for another episode of She's Busy AF! In today's episode, Im sharing my life as a new mom. A snippet of my birth story when things didn't go as planned and exciting things coming up for She's Busy AF Podcast for 2022!

Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf 

Connect with me on Instagram!

• @brandgoodtime
•  @shesbusyaf

Learn how you can work with me: msha.ke/brandgoodtime