Making the Brand | Marketing with a Pop Culture Twist – Details, episodes & analysis

In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers.

We'll Cover:

• Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers.
• CRUNCH Framework Exploration: Ted breaks down the CRUNCH framework, highlighting its relevance in today's marketing landscape.
• The Fading Allure of Nostalgia: We discuss the challenges marketers face as nostalgia loses its grip in a society fractured by diverse interests.
• Navigating Fragmentation: Explore innovative strategies for brand connection amidst a cultural landscape where memories are scarce.

Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry.

Connect with Ted:

• Twitter @TedVid
• LinkedIn
• Check out Ted's book, Entrepreneurial Creativity

This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!

Work smarter with tools that help you:

• Create targeted segments without sifting through lists

• Write and A/B test subject lines

• Determine the best send time

• Develop smart SMS campaigns AND replies

• Translate audience data into actionable insights

See how it works: https://bit.ly/3T1N5hF

Would you ever consider yourself an influencer? Spoiler alert: you are one.

In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports — and it turns out, people either love him or hate him!

But one positive thing Dave does is put small businesses on the map. I share how one simple video made an impact for a local pizza shop here in South Florida.

I also share how you can inspire your own customers to leave reviews and amplify your business!

This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!

Work smarter with tools that help you:

• Create targeted segments without sifting through lists

• Write and A/B test subject lines

• Determine the best send time

• Develop smart SMS campaigns AND replies

• Translate audience data into actionable insights

See how it works: https://bit.ly/3T1N5hF

From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad?

In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood"

Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)?

We also discuss a copywriting framework to help you write messaging that resonates with your audience.

This episode is sponsored by ⁠⁠⁠⁠⁠VNYL⁠⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠vnyl.me/makingthebrand⁠

Lizzo's single, "Truth Hurts", has been #1 on the Billboard charts for five weeks straight! It turns out, brands are getting in on the action. In this episode, hear how companies like Walmart, Target, and Delta Airlines are capitalizing on Lizzo's cultural relevance and singing along on Twitter. 

www.briannefleming.com

@brianne2k

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Twenty years ago, I was a young teeny bopper reading all the teen magazines I could get my hands on: Tiger Beat, J-14, Bop. My fascination with 90s and early 2000s pop culture inspired more than just my childhood crushes -- it led me to pursue a career in marketing. On this episode,  meet your fellow fangirl, Brianne Fleming, and hear about the marketing lessons I'll share on this podcast. Every  takeaway will be wrapped up in a memorable pop culture reference, past or present.

Follow me at www.briannefleming.com

@brianne2k

It's been a weird week — I went viral on Twitter (X?) and beyond! In this episode, I share the backstory behind the tweet and what happened next. Hear why trolls are calling me a bitch, and what I said after being approached by the @FuckJerry meme account.

This episode is sponsored by ⁠⁠⁠⁠VNYL⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠

⁠⁠⁠⁠vnyl.me/makingthebrand⁠

In this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records and making millions laugh on social media.

What makes Matt Rife different from most comedians? He doesn't make his act about him. His jokes are about people in his audience.

We discuss why involving your followers is the key to creating a thriving community. From hilarious interactions to surprise moments, we unveil the strategies that make Matt Rife a master of engagement.

We also discuss parallels between Matt Rife's comedy style and Taylor Swift's surprise songs while on tour. What makes this so brilliant? Listen and find out how you can apply lessons from their approach to your social media!

This episode is sponsored by ⁠⁠⁠VNYL⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠

⁠⁠⁠vnyl.me/makingthebrand⁠

Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie movie went mega viral

From being an astronaut to a veterinarian, Barbie already does it all, but now she's everywhere, and we mean EVERYWHERE! In this podcast, we'll discuss Barbie's history, exploring how this iconic brand has transcended generations. We'll also dive into Barbie's undeniable impact on pop culture.

Learn how Barbie's 100+ brand activations are popping up in the most unexpected places, and how they've got us all buzzing with excitement!

So, whether you're a Barbie fanatic or simply love a good marketing spectacle, tune in as we celebrate all things Barbie.

Connect w/ Moshe:

LinkedIn: https://www.linkedin.com/in/mosheisaacian/

Twitter: https://twitter.com/MosheIsaacian

This episode is sponsored by ⁠⁠⁠⁠VNYL⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠

⁠⁠⁠⁠vnyl.me/makingthebrand⁠

Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter

When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond.

We cover topics like:

• How the digital team prepped their Taylor Swift Eras Tour campaign
• The specific ways they sparked excitement on the Las Vegas strip and on social media
• The perfect Taylor Swift lyric that led to a viral tweet
• How the city marketed to both locals and tourists
• The misconceptions about government social media
• Why Taylor Swift's tour is such an opportunity for cities across the country
• What defined success for this campaign and what the city is planning for next...

Check out the show notes to see some examples and content from the campaign here! Follow the @CityOfLasVegas on Twitter and Instagram.

This episode is sponsored by ⁠⁠VNYL⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠Learn more at VNYL.org. ⁠⁠

⁠⁠vnyl.me/makingthebrand⁠

Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive stars including Guns N Roses, Backstreet Boys, Ed Sheeran, and Britney Spears.

In this episode, we discover how Cassie went from running the Backstreet Boys newsletter at age 12 to becoming a marketing leader and prominent figure in the music industry.

We discuss:

• Getting a start in the music industry: Discover how Cassie entered the music industry and built her way up to becoming a marketing powerhouse
• Working with massive celebrities: Gain insights into the unique dynamics and experiences of collaborating with some of the world's biggest stars
• Overcoming imposter syndrome: Cassie candidly addresses the challenges of imposter syndrome and shares her strategies for conquering self-doubt
• Finding creative inspiration: Learn where Cassie finds her creative spark and how she translates it into successful marketing campaigns
• Managing a personal brand: Cassie discusses the importance of managing one's personal brand and leveraging it for professional growth

Follow Cassie: Instagram | Twitter | LinkedIn

This episode is sponsored by ⁠VNYL⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠Learn more at VNYL.org. ⁠

⁠vnyl.me/makingthebrand⁠

⁠Access the show notes here!