Make My Logo Bigger – Details, episodes & analysis

On this week’s episode of Make My Logo Bigger, join us as we chat with a return guest, our dear friend and Armbrae Academy’s Admissions and Marketing Director, Suzanne Morrison. Suzanne is a Cape Breton native and St. F.X. graduate who has acquired a rich background in communications and event management. With extensive experience in tourism, marketing and advertising, Suzanne has also been a key partner at JIVE Photographic Productions for over 20 years. Tune in to hear Suzanne share insights from her dynamic career and her journey in independent school marketing - where her passions have truly aligned - you don’t want to miss it.

For today's special instalment of Make My Logo Bigger - we're turning the mic on the JIVE team! Guest hosted by our good friend from National PR, Jon Richard, we set off to deep dive into the workings of JIVE. With our hosts turned guests, James Ingram (Owner and Director) and his two right-hand men; Mark, and Rix, this episode offers valuable insight into processes, beliefs, and values of this team.

JIVE is the leading Advertising Production Company in Nova Scotia, and now we get to pull back the curtain and see why.

Sit back, kick your feet up, and get to know the JIVE team a bit better with this must listen episode!!"

On this episode we get the opportunity to catch up with our friend, the ambitious, talented and lovely, Mary Navas. Since her last appearance on MMLB, Mary has made an exciting transition from working on the agency side of marketing - to creating her own marketing & events company, Macaw. With inspiring conversation about striking out on your own, following your passion, and the foundational importance of relationships, Mary shares why starting Macaw has been such a powerful decision for her and her clients. If you’re looking for motivation and a reminder as to why you started in this business in the first place, this episode is for you!

On today’s episode we sit with a passionate leader in tourism, with extensive history in marketing, sales, branding, and design, our friend: Neil MacKenzie. Neil is an entrepreneur, graphic designer and tourism professional who now sits as CEO of Yarmouth and Acadian Shores Tourism or YASTA for short. There he handles brand development, destination marketing and management, partnerships, fundraising, strategic planning and much more. In this conversation, Neil takes us on a virtual tour of YASTA's current approaches, focuses and goals for the future. With insightful conversations about sustainable tourism, year-round marketing and the ripple effects of public policy, inflation and the post-covid landscape, this is a must listen for tourism enthusiasts and marketers alike. Enjoy!

On today’s episode, we sit down with the Director of Marketing & Communications at Events East, Erin Esiyok-Prime. With her 15 years of experience in public relations, marketing and communications, Erin gives an inspiring re-telling of her multiple unique marketing strategies that have helped Events East and the Halifax Convention Centre succeed in an incredibly meaningful, and award-winning way.

Today’s episode of Make My Logo Bigger is a collaborative sit down with Armbrae Academy’s Admissions and Marketing Director, Suzanne Morrison, and Advancement Officer, Meaghan Jackson. An insightful how to for not-for-profit marketing, we discuss how this powerhouse team of women are digging their heels in to demonstrate how impactful their independent school has been, and can be to families and students alike. We touch on the pros and cons of wearing many hats, the power of social media, and the importance of connectivity between alum, current/prospective students, families and donors. This team leaves no stone unturned, and to hear their approach is a great reminder of what’s at the core of all marketing - a strong sense of identity, and how to share that with the world. Enjoy!

On this week’s episode, we sit down with our friend, and owner of Grey Sea Artist & Event management, Andree Gracie. Andree has a rich history of working in tourism, television, sales, marketing, music, and cultural events, and has long been a well known name throughout the Atlantic provinces for the work she does. Her approach to making cultural events impactful, her artists’ careers successful, and her own business growable is valuable to everyone looking to make their mark on any industry. Her journey is one for the books, and serves to support her belief that one opportunity always leads to another. With inspiring anecdotes, thoughtful advice, and heartwarming conversation, this episode with Andree feels like a warm coffee chat with a mentor. It’s a episode you don’t want to miss! Enjoy!

This episode was brought to you in part by the incredible team at Pattison Outdoor Advertising.

On today’s episode we speak to President of Fox Harb’r Resorts, our friend, Kevin Toth. Kevin has a wealth of experience in resort/hotel operations, real estate development, ski and golf operations management and destination marketing, and now he is sharing that knowledge with us. With Kevin leading the conversation, we discuss; the role of good visuals content for international and local marketing, how digital marketing has effected their approach and the importance of staying true to your “North Star”. Whether you work in marketing, or hospitality, it’s an episode you won’t want to miss!

On this episode of Make My Logo Bigger, we celebrate having our very first returning guest, Senior VP and Executive Creative Director at Trampoline Branding, our friend, Shawn King. Over the hour, Shawn offers a straight forward look at what it takes to navigate the current advertising world, and how his outlook on the work and what's important within it, has shifted over the years. Sit back as Shawn explores his own philosophies around the work, and gifts us with his insights, experiences, and outlooks as a result. With experience spanning from client-side to agency-side, this episode is full of knowledge valuable to anyone and everyone in the advertising industry. We hope you enjoy!

Join us for an exciting episode in which we speak with one of the biggest names in the Halifax advertising scene, Leslie Gascoigne. Leslie is president of one of the top local agencies, Trampoline, and shares with us what that means, what she’s learned, and what she loves most about this business. With a passion for instincts, compassion, connection, learning from failure and teamwork, Leslie has created her own path, and it's one that has delivered time and time again. This conversation offers an incredible opportunity to pull back the curtain on what happens internally at ad agencies like Trampoline and serves to demystify the agency experience – you don't want to miss it!