MADWOMEN – Details, episodes &amp; analysis

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

https://www.instagram.com/natalieholloway/

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DESIGNING FOR DELIGHT: THE BALA WAY w/ the Co-Founder of Bala

Season 1 · Episode 11

mardi 21 octobre 2025 • Duration 51:10

Meet Natalie Holloway, Bala’s Co-Founder, the brand that turned dumbbells into design objects and redefined what it means to move.

After a career in advertising, Natalie and her husband, Max, launched Bala with one goal: to make fitness delightful. From the cult-favorite Bala Bangles to collaborations with Ralph Lauren, Spanx, and Pucci. Bala has become a global symbol of play, color, and creativity in wellness.

In this episode of MADWOMEN, Natalie shares how Bala reimagined fitness—proving that design-led products do more than just sell.

Why you need to listen (even if you don’t have a physical product), because we get into:

how design itself can be the product strategy
why rest and movement are essential to building something that lasts
the power of building your roadmap with your community, not just for them
knowing when to protect the vision—and when to walk away
saying no to influencers and yes to collaborations

This is: Designing for Delight: The Bala Way

Welcome to the Madness.

Connect w/ Natalie Holloway + Bala

https://www.instagram.com/bala/

https://www.linkedin.com/in/natalie-holloway-bab86521/

Connect w/ the MADWOMEN

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

https://www.instagram.com/we_natal/

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PROOF IS IN THE PRODUCT w/ WeNatal

Season 1 · Episode 2

mardi 22 juillet 2025 • Duration 01:09:00

✨ Use https://wenatal.com/madwomen for a free month’s supply of WeNatal’s Magnesium with your first subscription (worth $35!). It's a premium magnesium supplement designed to support relaxation, digestion, and overall well-being. Formulated with four bioavailable forms of magnesium.

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Meet Vida and Ronit, the powerhouse co-founders of WeNatal. After personal losses and dismissive doctors, they set out to rewrite the script around fertility, becoming the first company to equally center women AND men in the conversation.

From Nike execs to bootstrapped founders, they turned their grief into grit—launching a science-backed supplement company rooted in education, storytelling, and systems change. WeNatal is trusted by top doctors, like, Dr. Mark Hyman.

In this episode, we get into how they applied what they learned at Nike to build a brand that cuts through the noise—and how you can, too. We also talk about their unwavering commitment to their customers by creating a product experience that’s as emotionally resonant as it is medically credible.

This is: Proof is in the Product.

Welcome to the Madness!

Connect w/ WeNatal

https://www.tiktok.com/@wenatal

Connect w/ the MADWOMEN

https://www.instagram.com/miapokriefka/

https://www.instagram.com/elissaodell/

https://www.tiktok.com/@kineuphorics

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CRAFTING DESIRE w/ Kin Euphorics

Season 1 · Episode 1

mardi 15 juillet 2025 • Duration 01:03:07

Join us for a conversation with the founder and CEO of @Kin Euphorics, Jen Batchelor. Yes, she launched a cool new beverage company, but she also created an entirely new drinking category, euphorics!

Jen has built a cult-like brand that lives on top shelves, earns headlines, and invites people into an intentional way of living.

With Bella Hadid as cofounder, a Fast Company innovation award, and sold at Erewhon and Target, Kin has become a masterclass in emotional branding and cultural relevance.

In this episode, we explore the power of world building in brand strategy.

This is Crafting Desire.

Welcome to the Madness!

Connect w/ Kin Euphorics & Jen Batchelor https://www.instagram.com/kineuphorics/

https://www.instagram.com/jenofkin/

Connect w/ the MADWOMEN

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

linkedin.com/in/kim-chappell-3599415

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Introducing MADWOMEN w/ Mia & Elissa

Season 1

mardi 3 juin 2025 • Duration 01:37

Welcome to MADWOMEN. The conversation series featuring those mad enough to shape culture, not chase it.

We started MADWOMEN because we were tired. Tired of recycled strategies dressed up as innovation. Tired of the sameness.

We went viral before virality had a name, but building two companies taught us that “build it and they will come” doesn’t cut it in the algorithmic age. Attention isn’t given. It’s earned. Not with noise, but with guts.

MADWOMEN is for those who do it differently. Hosted by Mia Pokriefka and Elissa O’Dell, each episode explores the method behind the madness with the boldest minds shaping what we see, share, and buy.

Learn the philosophies and strategies of bold marketers, from the RealReal's CCO, to founders from Bala and Kin Euphorics, to leaders at Oligvy and Hearst, who are shaping our world.

At MADWOMEN, we’re asking:

What’s the cost of playing it safe when the culture is moving fast?
How do you stay original when algorithms reward repetition?
And who’s still making work that actually makes people feel something and do something?

We’re MADWOMEN. We’re mad at the sameness of it all. And we’re mad for the ones doing it differently. New episodes drop every week.

www.instagram.com/madwomen_studios/

HOW TO BUILD A BRAND THAT SHAPES CULTURE w/ Bobbie’s Chief Brand Officer

Season 1 · Episode 10

mardi 14 octobre 2025 • Duration 58:19

Meet Bobbie’s Chief Brand Officer, Kim Chappell. She’s reimagining a culture that truly supports parents and kids, and the role brands play in it.

The Bobbie brand has been honored by Time’s 100 Most Innovative Companies, the Webby Awards, and the Shorty Awards. Kim was named one of Forbes’ 50 Most Entrepreneurial CMOs.

Before joining Bobbie, Kim was a journalist, and storyteller at Square, not a traditional marketer. That’s exactly why her approach works. She builds brands by making people feel, not by chasing metrics.

From assembling her own desk in a basement to launching the first breastfeeding billboard in Times Square, Kim has helped turn Bobbie into a movement that’s redefining culture. Under her direction, Bobbie has launched bold campaigns featuring Meghan Trainor, Ashley Graham, Tan France and landed her product on Target shelves nationwide.

If you want to shape where culture is headed, this episode will inspire you to:

Build lasting trust with your audience
Launch before you have a product
Turn followers into a true digital village
Avoid performative marketing
Lead with empathy—not just KPIs

And added bonus, we unpack what it means to lead with your gut—reflecting on authenticity, noise, and staying inspired in an algorithmic world.

This is: How to Build a Brand That Shapes Culture

Welcome to the Madness.

Connect w/ Kim Chappell + Bobbie

https://www.instagram.com/kimgchappy/

https://www.hibobbie.com/

Connect w/ the MADWOMEN

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

https://www.instagram.com/jasonikeler/

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THE CHAOS, CRAFT, AND COST OF VIRALITY w/ Hearst Magazines's VP of Video

Season 1 · Episode 9

mardi 7 octobre 2025 • Duration 40:39

Meet Jason Ikeler, Hearst Magazines’ VP of Video and Creative Strategy. From Cosmo to Harper’s Bazaar to ELLE, Jason is likely the reason you can’t stop scrolling. He’s behind some of your favorite videos on Instagram, TikTok, and YouTube—everything from celebrity interviews to fashion shoots. Jason has created hit series with stars like Billie Eilish, Julia Fox, and John Legend.

In this episode, Jason takes us inside the chaos and craft of creating original content:

How to balance personal taste, ad $$, & audience expectations
Jason’s philosophy: “there are no new ideas”
Originality > Trends
Why Phoning It In became a viral hit w/ Billie Eilish, Julia Fox, etc
The role of failure
Where ideas come from (not from 15-person brainstorms)
What it really takes to get celebrities off script
The secret sauce that keeps Hearst at the center of culture

This is: The Chaos, Craft, and Cost of Virality

Welcome to the MADNESS

Connect w/ Jason Ikeler

https://www.linkedin.com/in/jasonikeler/

Connect w/ the MADWOMEN

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

https://www.linkedin.com/in/malenahiguera/

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CUTTING THROUGH THE NOISE w/ the CEO of NOYZ

Season 1 · Episode 8

mardi 23 septembre 2025 • Duration 01:16:00

Meet Malena Higuera, CEO of NOYZ. Malena spent nearly two decades at L’Oréal shaping iconic brands like Urban Decay and Dermablend, after early roles at Maybelline and Avon.

She embraced e-commerce marketing before anyone believed in it and went on to pioneer digital-first strategies at scale. And she continues to lead the charge, now by optimizing omni-channel experiences—spanning personal DMs, a hotline, and a California scent tour.

What sets Malena apart? She blends an anthropologist’s curiosity, a marketer’s sharp instincts, and a mentor’s generosity, creating product experiences that are truly human-centered.

In this episode, we get into:

How to win the “Hunger Games” (hint, it’s using innovation)
The community as “founder”
Why constraints breed creativity, with examples from L’Oréal
The future: how AI, science, and personalization are evolving the industry
What she’s learned from 174 coffee dates

This is: Cutting Through the Noise

Welcome to the Madness.

Connect w/ Malena

https://www.instagram.com/malenahiguera/

https://www.instagram.com/noyz_official/

Connect w/ the MADWOMEN

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

https://www.linkedin.com/in/answilliams/

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360 WORLD-BUILDING IN ROSE-COLORED GLASSES w/ Jordan Robin

Season 1 · Episode 1

mardi 9 septembre 2025 • Duration 54:28

Meet Jordan Robin — Creative Director and Designer working at the intersection of fashion, art, design, and production. Jordan has shaped worlds at Calvin Klein under Raf Simons, led creative at Reformation, and now runs her own LA-based consultancy, JNR Studio. Jordan’s 360° vision and a talent for world-building blurs the boundaries of art, culture, and commerce.

What makes the worlds Jordan builds so rich? She refuses to rely on Pinterest boards or Instagram trends. Instead, she looks to the physical world. That approach, paired with her intuitive sense memory and sharp creative instincts, gives her work a depth and originality that cut through the noise.

In this episode, we get into:

What it really takes to build a 360º brand world people want to live in
Why the best ideas live offline
How to build up creative reserves
How collaboration becomes a craft and finding real partners
The defense of rose-colored glasses

This is: 360 World-Building in Rose-Colored Glasses

Welcome to the Madness.

FEEDING THE FRENZY w/ Ogilvy’s Head of Influencer Marketing, NA

Season 1 · Episode 6

mardi 26 août 2025 • Duration 49:09

Meet Ansley Williams, she’s been shaping influencer marketing since the days when influencers were called bloggers. As Head of Influencer Marketing, North America at Ogilvy, she has grown this division by 900 % working with brands like CeraVe, IKEA, IBM, and many more.

Before Ogilvy, she built large-scale influencer teams and led everything from celebrity-driven commercials to social-first campaigns. Today, she's bringing her expertise to MADWOMEN and breaking down the strategy behind one of the most impactful influencer-led campaigns.

In this episode, we get into:

The influencer play that cut through the Super Bowl noise
How 450 influencers, a pop culture prank, and Michael Cera turned skincare into a cultural obsession
The backstage pass to Influencer Marketing
Why Human-First wins
What happens when you rip up the playbook

This is: Feeding the Frenzy

Welcome to the Madness.

Connect w/ Ansley

https://www.instagram.com/ogilvy?igsh=cXhxMTl5emtmdXRh

Connect w/ MADWOMEN

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/