Rise of the Micro-Brands.
A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
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The #1 Mistake Founders Make (And How to Avoid It) | Colin C. Campbell
Episode 649
Monday, June 23, 2025 • Duration 55:11
In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators.
He talks about:
- How to build brands with recurring revenue
- Lessons from launching .Club Domains and selling to GoDaddy
- Creator economy trends and the rise of NoteGPT
- The right way to raise funding and attract investors
- Why brand story and trust are critical in today’s market
Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond.
Timestamps:
00:00:00 - Startup Foundation
00:03:38 - Entrepreneur Journey
00:06:42 - Liquidity Control
00:09:33 - Turn On A Dime
00:12:40 - Test and Fail More
00:15:59 - Lean Into Success
00:19:14 - Kickstarter Test
00:22:17 - E-Commerce Brand
00:25:35 - Wealth Creation
00:28:37 - Entrepreneur Learn
00:32:51 - Affiliate Marketing
00:36:17 - E-commerce Vendor ️
00:39:18 - Runner's World Awards
00:42:12 - Know Your Audience
00:44:59 - AI Music Creation
00:48:50 - AI Imagination Limit
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.
If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works.
We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts.
This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace.
In this episode:
- How AI is changing Amazon SEO and PPC
- Why Amazon’s COSMO and RUFUS models matter
- Creating content that performs in AI-driven search
- The future of listing optimization and conversion
- Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action
If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.
Timestamps
00:00:00 - Amazon Search & AI
00:05:26 - AI Changing Search Discovery
00:09:11 - Amazon Rufus Usage Skyrocketing
00:12:00 - AI Open 24/7
00:14:51 - AI & Amazon Customer Experience
00:17:34 - Key Change: Cosmo Intro
00:20:12 - AI & Listing Optimization
00:22:49 - How to Optimize Amazon Listings: 4 Ways
00:25:13 - Amazon's Future: 3 Things
00:28:02 - Search Experience by Category
00:30:58 - Innovation is Key During the AI Era
00:34:20 - Creating a Non-Intrusive Experience For Customers
00:37:48 - New Innovations Coming
The Secret Amazon Affiliate Tool That Actually Converts...
Episode 647
Monday, June 2, 2025 • Duration 39:33
Try out Joylink here - joylink.io/?aff=lunchwithnorm
In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.
What You'll Learn:
- How Erik grew JoyLink from scratch with co-founder Aveek
- Why deep links, instant tracking, and conversion clarity matter
- How affiliates and sellers can use this tool to drive off-site traffic
- Why big creators are switching to smarter Amazon tools
Timestamps
00:00 Introduction
00:34 Amazon Affiliate Tool
01:03 Negative Reviews
02:10 Who is Erik Stomp
04:48 Amazon Traffic Boost
06:20 Amazon Launch Strategy with Affiliates
10:43 Amazon Affiliate Failures?
14:12 Amazon Creator Insights
19:12 Future Tactics for Affiliate Marketing
23:45 Conclusion
How to Outrank 99% of Your Competition (SEO Content Plan 2025)
SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.
🔍 What You’ll Learn
- Why keyword volume is dead (and what to track instead)
- How Google is evolving with AI & SGE
- Tools & frameworks for modern content optimization
- The 5 tools every marketer should be using
- Real-world tips for schema, site audits, and topical authority
- Why AI-written content still needs human-driven strategy
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________
Timestamps
00:00 – Intro: Meet SEO Expert Steve Wiideman
02:30 – What SEO Looks Like in 2025
05:42 – Why Search Volume Doesn’t Matter Anymore
3x Amazon Sales With These Techniques! [Amazon Optimization Guide 2025]
Episode 645
Monday, May 19, 2025 • Duration 44:09
Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently.
DANIELA'S FREEBIES:
Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic
Best performing product images Swipe File: https://bit.ly/mindfulswipes
You’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.
🔍 What You’ll Learn
- How to stop the scroll with Premium A+
- Why pretty images don’t always sell — and what does
- Using AI to optimize content at scale (for 10K+ SKUs)
- How Rufus is reshaping product page strategy
- The truth about Amazon’s new image rules & gray areas
- PickFu vs. ProductPinion vs. Intellivi (split testing showdown)
- Real-world examples of 600–2500% sales lifts _________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
_________________________________
Timestamps
00:00 – Why Listings Fail in 2025
03:45 – Rufus Is Changing Amazon
06:30 – Real vs AI Images
09:12 – AI for Massive Catalogs
13:05 – Using Rufus for Questions
17:25 – Split Testing Images
20:40 – Designing That Converts
24:10 – Fixing Your Image Stack
27:20 – Visual Hacks That Sell
30:50 – Amazon vs Shopify Strategy
33:00 – Unlocking Premium A+
39:10 – Carousel vs No Carousel
42:30 – Visual vs Text A+ Debate
45:00 – Does Alt Text Still Matter?
47:00 – Free Image Swipe File!
5 Tools to Build Viral Video Ads With AI | Andrew Erickson
Episode 644
Monday, May 12, 2025 • Duration 50:02
Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0
AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:
- Build high-converting AI video ads
- Navigate the chaos of Trump’s new tariffs
- Automate supplier discovery and reduce costs
🎯 What You’ll Learn:
- How to create faceless video ads with AI for $10/month
- The 5 tools Andrew uses to build full video ads in minutes
- What generative video (like RunwayML) can and can't do
- How he uses ChatGPT, Midjourney, and Make.com in daily flows
- What’s changed in AI since January (agentic workflows, Grok prompts)
- Tariff workarounds: DDP, Mexico sourcing, and betting markets
- Why sourcing with AI is more powerful than Alibaba
- Using Polymarket to make non-emotional business decisions
Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs.
Timestamps
00:00 – AI Is Changing Amazon Selling
01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools
Amazon Marketing Cloud (AMC) - A Deep Dive into Amazon's Latest Marketing Tool
Episode 643
Monday, May 5, 2025 • Duration 44:23
Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.
Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos.
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
- The real impact of 125–245% tariffs (and who’s hit hardest)
- Short-term inventory strategies to buy time
- Why your supplier is your most powerful ally
- The 4D chess of pricing, brand value, and inventory
- Long-term mitigation strategies
- How to negotiate better payment terms and reduce COGS
Tools Dan’s team uses to stay ahead
🧠 Guest: Dan Ashburn Co-founder of Titan Network Operator of 100M+ in Amazon brands China Magic lead + margin strategy specialist
🔗 Useful Links 💼
$500 to $150K/Month! - The Retention Strategy Behind MASSIVE Growth
Episode 641
Friday, April 25, 2025 • Duration 30:19
Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already
have?
🚨 Get Levanta's Affiliate Ad Shift Calculator - HERE
In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation.
Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow.
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending.
Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
- Why retention acquisition is for long-term growth
- The truth about "Subscribe & Save" (and why it’s not a real strategy)
This TikTok Shop Strategy Is Making Brands Go Viral!
Episode 640
Monday, April 14, 2025 • Duration 44:58
Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand.
➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/
This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook.
🔍 What You'll Learn:
- Why most brands are still ignoring TikTok Shop (and losing money)
- How to scale content without being on camera
- What the TikTok ban actually means (and why the platform’s still growing)
- Real-world onboarding and setup advice that saves time and headaches
Timestamps
00:00 Introduction to TikTok's Content Strategy
00:24 The Rise and Risks of TikTok Shop
02:20 Challenges Big Brands Face on TikTok
03:12 The Authenticity Factor
05:16 Opportunities for Small and Medium Businesses
08:52 Getting Started on TikTok
21:12 TikTok Shop vs. TikTok
22:48 Tips for Business Registration
Lunch With Norm - The eCommerce & Amazon FBA Podcast, a podcast by Norman Farrar - Stats, Episodes and Rankings - My Podcast Data
07:55 – How to Build Topic Clusters That Rank
10:20 – 5 Tools Steve Uses for SEO Workflows
13:05 – AnswerThePublic for LLM Optimization
15:15 – Google’s AI Search Experience (SGE)
18:00 – How to Future-Proof Your Content Strategy
21:22 – The Role of Schema in Ranking
24:15 – Automating SEO with SearchAtlas & WordLift
27:10 – Content Refresh Framework: Improve What Exists
29:40 – What Most Brands Get Wrong with SEO
33:00 – SEO for eCommerce vs Content Sites
36:20 – Should You Still Write Blog Posts in 2025?
39:05 – Building Internal Links the Right Way
42:30 – Final Thoughts & Where to Learn More from Steve
Read more
Collapse
04:18 – 2025 AI Trends: Agentic AI, Make
06:46 – 5 Tools to Build Video Ads Fast
08:42 – 100% AI Ad Example
10:15 – Full AI Ad Workflow
13:55 – Midjourney Prompt Tricks
20:48 – Voiceovers with 11Labs & Grok
22:30 – RunwayML Gen-4 Update
24:58 – Faceless Video Tools (Syllaby)
26:45 – Notebook LM Deep Dive
30:43 – Surviving Tariffs in 2025
34:18 – Sourcing Outside China
35:57 – Mexico Suppliers with AI
38:00 – Using Polymarket for Forecasts
42:50 – Smart Decisions with Data
44:17 – Audience Q&A + Tools
48:32 – Connect with Andrew Erickson
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________
This is the playbook Amazon agencies don’t want you to figure out.
🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!
1:06:00 – Final Thoughts + How to Get Started with AMC
_________________________________
This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
This is the playbook Amazon agencies don’t want you to figure out.
🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!
🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.
Amazon’s not broken—but your strategy might be. If your sales are stalling while ad costs climb, you're not alone. Top brands like HyperIce and Caraway are shifting their mix with performance-based affiliate marketing. With Levanta, you only pay when a sale happens—and you tap into over 10,000 vetted creators, publishers, and review sites driving external traffic that lifts your organic rank. They even built a free tool to show the calculated revenue lift you could see.
Check it out at https://hubs.ly/Q03ghJk60 ________________________________________________________
This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews?
TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.
🚨 As a Lunch With Norm listener, your first two removals are FREE.
🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________
Your Brand Here? – Contact k@Lunchlunchwithnorm.com for sponsorship opportunities
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