Bob Brennan Introduces a New AI-Powered Focus for the Podcast

This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize your digital marketing strategy. Explore upcoming topics, including AI-powered SEO, chatbots, content creation, and more. Join us as we embrace the future of marketing and help you take your business to new heights.

Don't miss this exciting new chapter—subscribe today and prepare to transform your marketing with AI!

https://www.localseotactics.com/

 

Making Reviews Part of the Company Culture

Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values. 

What You'll Learn

• Discover why reviews are crucial for geography-based businesses like Giant Enterprise.
• How implementing incentives like contests can motivate employees to actively seek customer reviews.
• Understand why integrating reviews into company culture is essential for sustained success.

  Follow along to learn how integrating a robust review strategy can pave the way for sustained business success!  Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-to-incentivize-your-employees-to-get-google-reviews-with-theresa-mattioli/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Key Episode Takeaways for the New Year

As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online!

Featured Episodes:

• Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190
• Tips For Ranking Your Google Business Profile with Victor Perez – 207
• Get Efficient With Your Content To Maximize Your SEO Benefits – 182
• Is Having Clusters Of Reviews A Red Flag For Google? – 187
• Website Content Pruning For Improved SEO – 205

A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/top-5-episodes-of-2023/

SEO Boost: https://www.localseotactics.com/boost/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ.

Questions for the team? Visit us at localseotactics.com/questions! We love to help folks out and look forward to hearing from you. 

Thank you for checking us out and enjoy the show!

• How to identify the right questions for your FAQ.
• What a bit of easy keyword research can do to help you improve your FAQ.
• Why knowing the right questions to answer can be really helpful for clients and your business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/adding-faqs-to-your-web-pages-is-an-easy-way-to-help-your-seo-efforts/

In this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website.  Jesse discusses the importance of integrating the keywords in a naturalistic manner, and how to rephrase content on your page to maintain your message while improving your SEO!

If you find our show provides value for you or your business, leave us a review! 

Thanks for checking us out, and enjoy the show.

• How to utilize keywords properly.
• What to look for on your website for ways to better integrate SEO rich text.
• What tricks to use to include more information on your page to improve its SEO!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/applying-basic-local-seo-to-your-homepage-for-geography-and-keyword-focus/

Bob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn't have a storefront or office space, but instead services an area? Listing your business as a service area business has tremendous advantages, but how do you get verified with Google without publicly listing a residential address? This episode will help you understand how to set up and use a service area business Google My Business profile!

Got a question for the team? Let us know! Whether you're a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know!

Thanks for checking us out, and enjoy the show.

What You'll Learn

• The basics of what being a service area business means.
• Why some businesses may want to set up as a service area business.
• How to set up your GMB to hide your physical address.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/hide-your-address-by-setting-up-your-gmb-listing-as-a-service-area-business/

In this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, there are unique tricks involved in blog posting that may surprise you! This episode provides great insights on fresh ways to leverage blogging for SEO purposes. 

Curious about your own website SEO? Don't forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what's working and what could use some help.

Thanks for checking us out, and enjoy the show!

What You'll Learn

• How to utilize a blog section on your website for SEO.
• Ways to use your blog for SEO that you may not have considered.
• Why continually creating content is valuable for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts.    Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tips you need to get found online.   Thanks for checking us out, and enjoy the show!   What you'll learn

• What factors to account for when identifying keywords to work towards.
• When to "go where the fight isn't" and target niche keywords related to your industry.
• Why keyword research is so vitally important to the process of SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-focus-on-high-volume-keywords-for-my-seo/

Jesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website's loading speed, and how to use that tool to create actionable goals to improve your speed and your SEO! This episode has visual features, so watching on YouTube is recommended.   Looking for more tools to improve your SEO? Check out our free SEO audit tool to give you a great idea of your web SEO and where you can put in work to improve your rankings.    Thanks for checking us out, and enjoy the show!   What you'll learn

• The importance of page speed as a direct ranking factor for your website.
• Why mobile view matters when accounting for page speed.
• What to pay attention to with WebPageTest for SEO purposes.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-webpagetest-to-easily-check-your-web-page-speed-score-for-free/

In this episode, Sue and Jesse tackle a listener question about buying domain names! Your business's domain name is an important part of your digital presence. With that in mind, should you also be worried about domain names close to yours? Should you pursue names similar to your own business for SEO or other purposes? Sue and Jesse tackle this issue which is common to many business owners.

Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for checking us out, and enjoy the show!

What You'll Learn

• Where your domain name fits into your overall SEO scheme.
• When to buy domain names, and when to avoid the expense.
• If it's worthwhile to grab handles on social domains for your business as well.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/

 

Jesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can get great insights on your webpage that provide you actionable insights into your web presence. This episode gives you a blueprint for steps to take to improve your SEO, create content that people will want to click on, and improve low click pages on your website. Check it out today!

What you'll learn

• Why Google Search Console is great for providing actionable insights.
• How to make sense of the data that Google Search Console gives you.
• What steps to take to increase clicks on your page!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-fix-high-impression-and-low-click-pages-in-google-search-console/

 

Bob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in what order, to make sure that the impact to your GMB is minimized and you're on the right track to restore your ranking with as little time as possible spent with a lowered rank. If you've recently moved your business, or are thinking of moving, check out this episode today to learn what to prioritize to maintain your online presence properly!   Got a question for the team? Contact us at www.localseotactics.com/questions to submit your q! We'd love to hear from you. Thanks for stopping by, and enjoy the show.   What you'll learn

• What is needed for a Google My Business address change.
• Where to focus your energy and attention to make your changes as smooth as possible.
• Why it's important to move quickly on address changes and more.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-can-you-do-to-maintain-your-gmb-ranking-when-you-move-to-a-new-location-117/

In this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of using tracking numbers, but most importantly, how using multiple tracking numbers can interfere with your NAP (Name, address, and phone number) consistency. Can you use multiple phone numbers while still protecting your SEO? Or is it best to stay with one number for your business. This episode addresses these questions and more. Listen today for great insights that can help your business!   Do you have a question for the team? Visit us at localseotactics.com/questions to leave us a question, and we may answer it on a future show! Thank you for checking us out, and enjoy the show.   What you'll learn

• Why you may want multiple tracking numbers to help understand where business is coming from (and why it may not be worth it).
• How checking reviews on platforms may be a way of tracking where your business is coming from.
• Why your focus should remain on your website and Google My Business listing for driving traffic and business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-way-to-use-multiple-tracking-phone-numbers-without-messing-up-my-nap-continuity/

How a Consistent Brand Guideline Transforms Your Digital Presence

Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding.

What You'll Learn

• Why a robust brand presence can make an impact on search engine rankings and can drive organic traffic effectively
• What business can do to leverage branded search for enhancing visibility, credibility, and building trust among your audience
• How to maintain a uniform brand presence across digital platforms by creating a comprehensive style guide

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/branding-beyond-the-logo-create-a-brand-that-converts/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

In this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to increase the SEO for your website and get found online. From the importance of establishing your Google My Business Profile, to creating citations and backlinks, these affordable insights will help virtually any business to improve their SEO and get found online! 

 

What you'll learn

• Why having a Google My Business profile and generating reviews is a great way to improve your SEO.
• How to build relevancy and trust from Google.
• Where to turn for building legitimate backlinks to benefit your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/low-budget-seo-for-your-website-to-launch-your-new-business-online/

 

Bob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city pages for your website is a valuable tool in your SEO arsenal that lets both Google and clients know what areas you serve. So what's the correct way to build location pages for your website? Jesse drops the info to let you know how Google understands your city and its neighborhoods and what a proper location page build looks like. This info will help you increase your SEO.

Got questions? Visit us at localseotactics.com/questions and let us know! We're available to provide answers, and if you leave us a voice message we use on the show, you could get a free Intrycks t-shirt. 

What you'll learn:

• The importance of location pages to local SEO.
• How to use a quick Google search to identify cities and neighborhoods to target.
• Why your business type may affect the scope of your location pages.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/creating-city-and-neighborhood-location-pages-on-your-website/

Jesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for businesses is on mobile devices, even commercial/industrial/office traffic. This episode talks about the importance of keeping up with digital trends, and what that means for website design now and in the future, and Jesse offers insights into easier ways to test your website on mobile than keeping your phone at you at all times during design, and how to keep SEO in mind when making changes to your design philosophies.Thank you for checking us out, and enjoy the show!

 

What You'll Learn

• How to see what percentage of traffic you have is from mobile devices.
• What features on your webpage could interfere with a mobile experience.
• Why it's important to look at your page in both mobile and desktop to find action items to address!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/start-designing-your-website-for-a-mobile-viewing-experience/

Sue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths and capabilities to know what you can effectively do yourself, and to know what to invest in handing over to someone else. SEO can be a lot like investing in home improvement, in that sometimes a task that seems small and easy to do yourself can turn out to be overwhelming, time consuming, and costly if done wrong!    Questions for the team? Visit us online at localseotactics.com/questions! Chances are if you're wondering about something, other listeners are too, and we'd love to help provide insights and tips for everyone.    Thanks for listening, and enjoy the program!   What You'll Learn

• What we mean when we say there are no shortcuts to SEO, but there's also no set recipe either.
• Why it's important to understand that SEO will take an investment, be it money or time.
• How to identify your priorities by looking at your strengths and passions, and know where you can save by doing some parts of it yourself!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-you-outrank-your-competition-without-spending-an-arm-and-a-leg/

In today's solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some ways cannot) do to protect your website, while also giving useful tips to show how using robots.txt can minimize the effect of web crawling bots on your analytics. Whether you're a long time listener or a first-timer checking us out, this episode has great insights that will help you improve your web presence! Watch or listen to it today!   If you find this show provides great value to you, leave us a review on your podcast platform of choice! We appreciate the feedback and we read a 5-star review every week on the show. Thanks for checking us out!   What you'll learn

• What is in robots.txt that makes it relevant to SEO.
• How to use robots.txt effectively.
• How to check for your robots.txt file.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-a-robots-txt-file-and-why-does-it-matter-for-seo-on-my-website/

Sue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse discuss the synergy between website SEO and GMB SEO, and how these features work in tandem to improve your search engine ranking. Jesse notes that often this is a question of budget, but for the best results using both website and GMB optimization is necessary for getting your business found online.   Do you have a question for our team? Visit us at www.localseotactics.com/questions to let us know! We're glad to answer questions and give you a better understanding of SEO. Thanks for checking us out.   What you'll learn

• How a Google search combines elements of your website and Google My Business profile in its results.
• Which of either website or GMB to focus on if budget is a concern.
• Why SEO isn't just a one-shot fix but a consistent effort that needs to be maintained.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-i-need-seo-on-both-my-website-and-my-gmb/

Sue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making changes with intent to maintain your rank. Are the changes necessary, and how do they affect the primary ranking factors on the page? Where do changes in your page hit harder on your SEO than other places? Jesse and Sue give you important points to consider to try to find the balance between regular change for your website and maintaining important features on your page that maintain your page rank and keep your SEO strong. 

Questions for the team? Check out our question form at https://www.localseotactics.com/questions/ and we may answer your question on an upcoming show! Thanks for checking us out, and enjoy the episode.

What you'll learn

• Where changing your website can have a greater impact on your SEO.
• How frequent changes may confuse Google.
• Why it's necessary to make changes with intent.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-making-frequent-content-changes-to-my-website-hurt-my-seo/

We have seen an uptick recently of scammers who want to hijack your GMB. Getting emails about someone asking for access to your GMB can be confusing and, frankly, a little scary. These emails often indicate that scammers are trying to gain access to your GMB listing. In this episode, Jesse explains how these scammers operate, how to identify a legitimate email from Google versus one with malicious links, and what steps to take afterwards. If you're at all concerned about the security of your GMB, you'll want to check out this episode! 

What you'll learn

• The importance of taking action and not ignoring these requests when they come.
• What steps to take to protect your GMB.
• Why awareness of who has access to your GMB is important for maintaining your security.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-to-do-if-someone-is-trying-to-hijack-your-google-my-business-listing/

Your Google Knowledge Panel may be one of your first points of contact with a potential client, so adding your social profiles to this info is important! Having the most up-to-date and relevant information in it is vital to making a good first impression. In this episode, Jesse will walk you through how to get your social media profiles linked to your knowledge panel, and how that will help your business become more visible online. Thank you for checking us out, and enjoy the show!

What you'll learn

• Where the social profiles are located in the Knowledge Panel.
• Why your company will benefit by expanding its digital footprint.
• The steps to linking your social profiles to your Knowledge Panel.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-add-social-profiles-to-your-google-knowledge-panel/

In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to identify your Google My Business link and how to use that link in other areas online to begin backlinking to your GMB to improve your SEO. This tried and true technique is an easy way to give Google more information to draw from to improve your SEO ranking!   Thank you for listening, and enjoy the show.   What you'll learn

• How to identify your Google My Business link to easily share online.
• The importance of building backlinks for your SEO.
• Where you can easily place backlinks.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-build-backlinks-to-your-google-my-business-listing/

Boosting Business Success by Optimizing Year-End Investments

As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering.

What You'll Learn

• Why businesses should leverage year-end investments to reduce taxes by strategically allocating profits into tax-deductible marketing expenses
• What types of investments you can spend on from revamping your website, and updating your logo, to technical SEO improvements for online visibility 
• How prepaying for marketing services, optimizing Google Business Profiles, and prioritizing customer reviews can yield quick and impactful results for the coming year

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-to-spend-for-year-end/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

In today's episode. Jesse, Bob and Sue discuss the advantages of keeping consistent website SEO and GMB SEO as a business in the online landscape.. Addressing a listener question, the crew discuss the importance of upkeep in terms of SEO and digital marketing and how, as a business owner, one should keep track of services that work for them and how to identify and continue investing in services that show a positive return on investment. Overall, it's important to note that digital marketing is a consistent effort, not a one-time fix.

If you have questions for us, you can always get in touch at localseotactics.com/questions! We are always looking to help our listeners or clients with their questions, and there's a good chance if you're wondering about something, other folks are too!

Thanks for listening.

What You'll Learn:

• Is there a return on investment for applying consistent, monthly SEO? 

• How can I improve my process for getting GMB reviews?

• Why are metrics important for making informed decisions on your marketing budget?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-i-need-to-continue-website-seo-gmb-seo-and-gmb-reviews-month-after-month/

Jesse is going solo on this Beer Friday episode with a pint o' Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while avoiding being "spammy" to improve your website's SEO. This episode discusses the importance of building a network of information for Google to draw from to better understand your website and where it should rank in Google searches. Utilizing Google Stacks correctly can "feed the beast" and give you more exposure!

Thank you for listening!

What you'll learn

• What Google Stacks actually are
• Why certain tactics can be seen as "spammy"
• How to correctly and effectively use Google stacks to improve your SEO!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-google-stacks-for-seo-beer-friday/

Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, "a rose by any other name isn't going to get found in a Google search!" The team discusses the importance of owning your keywords and staying true to those targets to help your business get found online. They also discuss the value of focused micro-sites for your business that aim at specific brands or services that you offer. This episode offers great answers to frequently asked questions regarding the functionality of your domain name, from SEO ranking to customer approaches.

As always, you can always go to localseotactics.com/questions and ask us a question for the show. We're here to help. Thank you for checking us out!

What you'll learn

• The value of focused microsites to building you brand and improving your SEO.
• Why it's important to consider your keywords in naming your domain.
• What are "Top-level domains" (TLDs) and are they important for your domain name?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-it-help-my-seo-if-i-have-keywords-in-my-domain-name/

Jesse's going solo for this dive into the world of Web 2.0 - What is it, why is it, and what can you do with it? Jesse gives you tips to take advantage of the engaging nature of Web 2.0 sites and how these sites can help you in your SEO strategy and help you bring attention to your business. There are too many exciting opportunities in these pages to not take advantage of them!

Thanks for checking us out, and enjoy the show!

What you'll learn

• What is Web 2.0.
• Why it's an important consideration for your SEO strategy.
• How to use Web 2.0 sites to create stable benefits for your website and SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-web-2-0-websites-and-how-can-they-help-my-seo/

Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or something much easier to deal with? Listen today to learn more about the update and what you can do to protect yourself from this and future Google algorithm changes!

What you'll learn

• Why Google makes these changes.
• How keeping up with SEO best practices can protect you from changes.
• Why these changes are overall good for your business and the industry.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/exploring-the-may-algorithm-update-and-how-it-affects-your-seo/

In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview of our client success specialist, Sue Ginsburg. Sue discusses her passion for learning and in keeping up with trends in marketing and business, and how this passion lead her to this podcast and, subsequently, into her role as a member of the team!

Check this episode out today to learn more about our company and how our client-focused approach to business can help you!

What you'll learn

• The importance of keeping up with trends in marketing. 
• What you can do to identify your company's identity.
• Why keeping your website updated is great for business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode-100-from-podcast-listener-to-podcast-contributor-interview-with-sue-ginsburg/

Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you're looking to rework your website, you may be wondering "Is it better to hire a business with niche experience in your own industry, or a business with SEO experience?" We help you to identify your options, what matters for your website, and what factors determine which direction you should go for updating or replacing your website. 

If you have questions, hit us up at localseotactics.com/questions! We're here to help.

Thanks for listening, and enjoy the show!

What You'll Learn

• Why it's important to identify what you want your website to accomplish before anything else.
• What you should look for in a developer's portfolio to see if they're a good fit for you.
• How factoring in your return on investment (ROI) may push you in one direction or another.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/choosing-a-niche-web-designer-or-seo-focused-web-designer-what-is-right-for-you/

Terry Samuels Is Back To Talk About Some Basic Website Schema Questions

In this episode, Jesse talks listener questions with returning guest, Schema expert Terry Samuels! This conversations aims to answer your website schema questions. Questions include whether you should reverse engineer competitor Schema, how to use hashtags in url Schema, and more! This is an excellent opportunity to learn more about an important ranking factor in SEO and to clear up the potential mystery behind this tool! Mr. Samuels will be a recurring guest on the show, so don't think you missed your opportunity to ask questions! Check out our question form at localseotactics.com/schema to leave a question for future episodes!

Thank you for listening, and enjoy the show!

What You'll Learn

• Where to look for "scraping" tools for reverse-engineering Schema from other sites
• What tools to use to find errors in your Schema
• When to remove certain pieces of Schema, and when to leave them in

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-website-schema-questions-with-terry-samuels/

In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for "enough" GMB reviews, and whether you can reach a point where it would be best to move energy and funding towards other marketing goals. Asking for reviews can often be uncomfortable, but it's incredibly important to your business! Reviews attract new customers and can positively affect your engagement and SEO. 

Whether it's big or small, if you have a question, we'd love to hear it! Visit us at https://www.localseotactics.com/questions/ to leave us a question!

What you'll learn

• Why getting reviews on any platform (Yelp, Facebook) can help your SEO ranking.
• How using an automated review platform can make your job much easier.
• Why keeping yourself ahead of your competitors with reviews is important!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-stop-getting-reviews-for-my-gmb-after-i-hit-my-target-number/

 

In today's solo episode, Jesse uses Intrycks' website and GMB as a test case to show the effectiveness of BrightLocal's local search grid tool. He shows that by using BrightLocal's tracking metrics, you can create actionable goals for your SEO and monitor your progress towards those goals. This episode highlights the importance of finding meaningful, actionable metrics for your SEO growth and why it's important to have the right tools to track them. Check this episode out today!

What you'll learn

• What steps to take to improve your SEO, and how BrightLocal can guide those steps.
• How to make sense of BrightLocal reports.
• Why it's important to have actionable information to guide your SEO efforts.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/getting-our-gmb-to-rank-higher-for-our-local-niche-day-45-update/

 

 

How to Uncover and Optimize Your GMB Website for SEO Success

In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss out on another opportunity to elevate your online presence and boost your business!

What You'll Learn

• Why using your Google Business Profile website can significantly contribute to enhancing your online visibility and overall SEO strategy
• How to navigate through the Google Business Profile dashboard, view the source code, and extract the essential data to unlock your website
• When to leverage your GMB website to boost your online presence, including publishing updates, adding links, and connecting the dots with your GBP

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/unlocking-your-hidden-google-business-profile-website/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Episode 74 https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/   Episode 207 https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/

In today's episode, Bob, Jesse and Sue explain how a local SEO focus can benefit a national (or even global) campaign! Having the ability to deploy a message locally allows you to connect with people your larger message may have missed, allowing you to "think globally and act locally." 

Do you have questions for the team? Visit us at localseotactics.com/questions and let us know! We're here to help.

Thanks for listening!

What you'll learn

• Why a national campaign may miss a local audience.
• How having a local team in place can increase visibility for your message.
• Why a local SEO focus can benefit even your large business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-local-seo-help-large-companies-who-typically-focus-on-national-branding-campaigns/

The Google page experience update is upcoming, and Bob and Jesse are here to help you understand what that means for you, your website, and your SEO! The Google page experience algorithm update focuses on a number of factors for your website, including website speed, security, and mobile compatibility, that could potentially affect your Google rankings! Jesse and Bob offer a number of insights and tips to prepare you for the changes and make sure that your SEO continues to be optimized for the future.

Additionally, we're still open for questions for Schema expert Terry Samuels. Whether you're looking for basic information about Schema or advanced tips and tricks, visit us at localseotactics.com/schema to ask your questions!

Thank you for listening!

What you'll learn

• How does the new page experience affect your page and ranking
• Why it's important to pay attention to the new criteria for ranking
• What you can do to prepare for the change

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/breaking-down-the-google-page-experience-update-and-what-it-means-for-your-website/

 

Are you looking to switch hosting companies, but you're worried that perhaps your current web host could be resentful of the switch? In this episode, Bob, Jesse and Sue walk you through how to switch website hosting, and the important points to consider when migrating your website to protect your website and make the transition as smooth as possible.

 

What you'll learn

• How moving your website to a large-scale server can provide benefits to your website and company.
• What important aspects to keep in mind when migrating your website to a new host.
• Why your website is not one of the places you want to cut corners on your business expenditures.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-protect-against-a-resentful-web-host-sabotaging-my-website-when-i-switch-hosting-companies/

 

 

In today's episode, Sue and Jesse answer another listener question! Have you gone through, or are planning to go through, a website overhaul? Whether you're looking for a facelift or to migrate providers, you want to make sure your SEO remains in place and that all of your hard-earned SEO gains and ranking stick. We give you tips for combing over your website to make sure that all of your hard work continues to pay off!

Do you have questions for the team? Visit us at localseotactics.com/questions to submit a question for us to answer on our show. If you submit an audio question we use on the show, we could send you a free Intrycks shirt! 

Click that play button today for great tips and check us out at localseotactics.com for resources to help your business get found online.

What you'll learn

• How to maintain your website's SEO through a transition.
• What tools are effective in helping you track and maintain your websites structure.
• Why it's important to validate your links after a transition.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-ensure-my-current-website-seo-is-transferred-if-i-get-a-new-website/

 

On this episode of Local SEO Tactics, Bob and Jesse discuss an array of tools available to find broken links on your website, and the value of fixing these links to helping your search engine rankings. Depending on your industry and the complexity of your website, you may have to comb for broken links on your website more often. With these tools, this task will be made way less daunting!   What You'll Learn:  

• Why it's important to check for dead links regularly.
• What tools are available to check for those links.
• How removing dead links can improve your website's search engine ranking!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-find-broken-links-on-your-website/

On this episode, Sue and Jesse discuss how to maximize ROI on your website by making focused changes based in intent! Your website could be one of your biggest earners with a little sweat equity and some changes based on an intent-based approach. In no time, with the right content, your website could transform your business.   Do you have questions for us? We're here to provide answers! If you leave us a voice mail, you could get a free Intrycks t-shirt if we use that audio on the show. Thanks for listening, and enjoy the show.   What you'll learn

• How a lack of awareness of what your website could be doing for your business could be costing you!
• What value adding simple videos to your website could provide.
• Why approaching your website with intent is key to maximizing its potential.

  View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-your-website-work-harder-for-you-in-2021/

On today's episode, Bob and Jesse discuss dead links on your website, and how a broken link can significantly impact your engagement rates and search ranking! The pair discuss how to identify broken links, how to make sure links are routing properly, and more. 

Also, there is still time to get questions in for an upcoming interview with Schema expert Terry Samuels! Don't miss this opportunity to pick the brain of an expert. Whether you're asking something advanced or simply want to know more beginner-level answers, the field is open for questions. 

Thanks for checking us out, and enjoy the show!

What you'll learn

• How to identify broken links.
• What to do to reroute link paths to repair broken links and keep traffic flowing!
• Why dead links can negatively impact your bounce rate and search engine ranking!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/dead-links-how-to-fix-a-broken-link-on-your-website/

 

 

On today's Q&A episode, Bob, Jesse, and Sue offer an answer to the question "What is EAT?" They examine how to use EAT for SEO, and ways that you can gain expertise, authority, and trustworthiness for your business so you can climb up the rankings!

We are always looking for questions! Visit us at localseotactics.com and leave us your question through our contact form, through email, or even a voice mail. If you leave a voice mail we use on the show, we'll send you a free Intrycks t-shirt! Thanks for checking us out!

What you'll learn

• What EAT is and what it's important to your rankings.
• How to gain EAT to improve your rankings.
• Where to begin developing EAT online to help your website.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-eat-and-how-does-it-impact-your-website-seo/

 

In today's episode of Local SEO Tactics, Bob and Jesse discuss how to gauge success for your SEO ROI. If you're wondering how to measure real world success for your marketing ROI, this episode includes useful tips for creating productive measurements for tracking your progress and getting the most out of your SEO investments.

 

What you'll learn

• How to use gauge success of your SEO in generating leads for your business.
• How to read the data you're given by various tools to find your niche in your market.
• What tools to use to effectively measure your SEO gains.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-gauge-real-world-success-and-roi-for-your-seo-efforts/

 

 

It is once again Q&A time with Bob, Jesse and Sue, and this time we're exploring how to repurpose website articles to use as Google My Business posts! We explain how you can repurpose a single piece of content across multiple platforms to improve your SEO ranking and generate content for your business. We also take a moment to plug our own Content Accelerator services if you're in need of someone to help you generate and schedule content.

As always, if you have questions for us, let us know! If you leave us a voice mail question you could win an Intrycks t-shirt if we use that question on the show!

Thank you for listening, and enjoy the program.

What you'll learn

- How to repurpose content for Google My Business use and beyond.

- Why it is important to alter your content just a little bit to avoid duplicate content penalties.

- The advantages of keeping a content schedule to create consistency and improve efficiency.

 

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

Whiskey-Fueled Insights for SEO Excellence and Online Impact

Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune in now as we toast to actionable insights that promise to redefine your approach to SEO success!

What You'll Learn

• What impacts GBP rankings and how utilizing directories can significantly enhance online visibility
• Why it matters that Google indexes citation links is due to their pivotal role in backlinks
• How the significance of clear website intent aligns with your GBP is important for growth

Episode Transcript and Resources: https://www.localseotactics.com/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

SEO DC https://seodc.net/

Domination Simplified https://www.facebook.com/groups/4570697959622993

Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/

Part 1: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

In this episode, Jesse and Bob introduce you to BrightLocal's local search grid and how you can use that knowledge to improve your gmb map ranking!! Through using information obtained through this feature, you can create actionable plans to improve your google my business map ranking!   We would also like to tell folks about our upcoming online SEO courses! Though our beta signup is now closed, you can visit localseotactics.com/courses to sign up to be notified when courses begin! Folks who sign up as early adopters will enjoy a special bonus, so if you've been thinking of improving your SEO skills, whether you're an agency or a small business owner, consider our courses.   Finally, our upcoming schema-based interview with Terry Samuels is coming up soon! Visit localseotactics.com/schema to ask Terry a question and get your answers from an expert.   Listen today for more great information and opportunities to engage. Thank you for checking us out!   What you'll learn

• How to use a local search grid to make actionable SEO goals
• Why certain industries may take longer to build a search engine presence than others.
• When you can expect to start seeing results on your SEO changes!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/testing-the-local-search-grid-by-brightlocal-for-grid-based-gmb-map-ranking/

On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and services, rather than an online brochure which simply explains your company, you can generate business almost 24/7! 

If you have a question for us, don't hesitate to reach out! You could win an Intrycks t-shirt if we use your question on the show!

Listen today! And thank you for checking us out.

What you'll learn

• What are the advantages of having a strong web presence?
• How to treat your website as a sales tool rather than an online brochure.
• Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/treat-your-website-like-its-part-of-your-sales-team/

Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to learn what's different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings!

 

Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive.

 

Check out this episode today! Thanks for listening.

 

What you'll learn

• The importance of taking notice when an algorithm update happens!
• Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update.
• How long after an algorithm update do you want to wait before reacting to changes?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-should-you-do-when-google-releases-major-algorithm-update/