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Explore every episode of the podcast Living by Numbers Podcast

Dive into the complete episode list for Living by Numbers Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 146

TitlePub. DateDuration
Simplify to Scale: The First Steps to Organizing Your Beauty & Wellness Business15 Jan 202500:27:23

Overwhelmed by the chaos of running your beauty or wellness business? 🌟 In this episode, we’re breaking down how simple, effective systems can transform your business operations, reduce stress, and free up your time for what truly matters.

Discover the 3 core systems every entrepreneur needs to streamline daily tasks, elevate client experiences, and create sustainable growth in 2025.

Whether you’re a solo entrepreneur or leading a team, this episode will inspire and empower you to simplify and scale with ease. 🎧

✨ Hit play now to start your journey toward an organized and thriving business! Don’t forget to follow the podcast for more practical strategies and soulful insights.


👉Join my free workshop, Burnout Be Gone: 3 Systems to Bring Flow & Profit to Your Business.

In just 90 minutes, I’ll show you how to organize your operations, enhance your client experience, and build growth systems that save time and boost revenue.

📅 It’s happening Monday, February 3rd, at 10 AM PT | 1 PM ET. Save your spot now and step into the flow you've been waiting for!

Click to register! 👇https://www.kirstenfoss.com/burnout-be-gone-workshop

Full Frequency: 2025 Business Numerology Forecast01 Jan 202501:01:14

🌟 Welcome 2025!! 🌟

This episode dives into the powerful combination of the 9 energy (completion) of 2025 with the 1 energy (new beginnings) of January and to help you start the year aligned, inspired, and unstoppable. 🚀

🗝️ Discover:

  • How to set fresh, intentional goals rooted in wisdom from the past
  • Why letting go creates space for your biggest breakthroughs
  • Practical steps to align your energy and operate at FULL FREQUENCY

  • A fun thought experiment to tap into your untapped potential


🎧 Tune in and learn how to balance bold action with meaningful reflection as you create a foundation for growth, freedom, and success. It’s time to stop second-guessing yourself and step into your limitless power!


👉 Don’t miss this episode—subscribe and share your favorite takeaway!


🎙️ #Numerology #EnergyAlignment #BeautyAndWellness #BusinessGrowth


September 2024 Business Numerology Forecast01 Sep 202400:37:59

Welcome back to another inspiring episode where we dive deep into the world of numerology and its impact on your beauty and wellness business. September is infused with the dynamic 8 energy, which is all about harnessing your inner power, manifesting abundance, and stepping into your role as a leader with confidence and clarity.

In this episode, we’ll explore:

  • How to leverage the high vibrations of 8 energy to boost financial growth, streamline operations, and strengthen client loyalty.
  • The potential challenges that might arise from the lower vibrations of 8 energy, including financial setbacks, power struggles, and burnout—and how to navigate them with grace.
  • The spiritual significance of the number 8 across various traditions and how you can incorporate this wisdom into your business strategy.

Whether you’re feeling the surge of ambition or the weight of responsibility, this episode offers practical tips and spiritual insights to help you align with the powerful energy of September. It’s time to take your business to the next level—without the stress or overwhelm.

Tune in, get cozy, and let’s journey together through the transformative power of 8 energy!

Spa Owner Vacations: How to Take a Month Off Work Next Summer21 Jun 202100:18:13

Episode 32 of Spa Business Mastery tackles how to ACTUALLY take a vacation as a spa owner!

(And yes, a real vacation: not one of those, "I'll take my laptop with me and stress 24/7 over my staff!" vacations!)

Listen in for how to create this opportunity for next summer! Solos...listen to the end for how YOU can take vacation AND still get paid.

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​​.

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa

Spa Marketing With Delia: 8 Reasons Why Spas Struggle With Launching Events14 Jun 202100:32:26

In episode 31 of Spa Business Mastery, I have my monthly virtual sit-down with my spa marketing manager, Delia Taylor.

This month's focus? Launching events! Tune in to learn the top 8 reasons why event launches flop in the spa industry... and what you can do to ensure that yours are a success.

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​​.  

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.  

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.  

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa

The Highs and Lows: How to Manage Sales Seasonality in the Spa Industry 04 Jun 202100:20:43

Today's topic orbits around the issue of spa seasonality. Because while this is a constant issue in the spa industry, very little is done by most spa owners to mitigate the problem. I totally know why (you're cRaZy busy with running the business and maybe also in the treatment room) but the fact is, you need a MARKETING SYSTEM to take back control of the ups & downs of your bookings and sales. Listen in for how to build your spa marketing system!

Want more info about our *NEW* VIP: Build Your Spa Marketing System in a Day service? DM me for details!

** While we've used this marketing system process with our 6-month coaching programs, we're beta testing it as a VIP Day format for those who value SPEED & CONVENIENCE as they build their spa business.

*** Take advantage of our Beta VIP Day pricing!

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🔔 Subscribe for More Spa Business Tips -- https://kirstenfoss.mykajabi.com/2021-newsletter-optin

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.  

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.  

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa

Spa Sales Resiliency: How a Canadian Spa Owner Overcame Multiple Shutdowns04 Jun 202100:52:18

👋 Join me today with spa owner Meaghan Tenbergen, from Skin Studio Beauty Co. , to talk about how she took a BRUTAL COVID year (her spa is STILL not open for services due to government closures!)...and got creative with her sales strategy! Listen in! 🎙 

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🔔 Subscribe for More Spa Business Tips -- https://kirstenfoss.mykajabi.com/2021-newsletter-optin

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.  

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.  

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa

Spa SEO Checklist: Spa Marketing With Delia18 May 202100:29:45

Join us for PART 2 of our Spa SEO Marketing podcast! Delia Taylor, the Director of Marketing for my sister company Virtual Spa Business Management, has been in the spa industry as an esthetician & spa owner for 25 years.

But a few years ago, her excitement for spa-specific marketing changed her career trajectory and now manages 7 different spa accounts for social media, blogging, email and SEO marketing. She knows her stuff!

Today Delia's sharing her spa SEO checklist to make is super easy to know what needs to happen on your website to be found by more consumers.

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​​.  

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.  

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.  

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa

Rock Solid Focus = Rock Solid Sales11 May 202100:23:21

How to achieve rock-solid sales as a spa owner? Today's episode of Spa Business Mastery details ALL you need to know!

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​​.

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa

Spa Owner Wellness: How to Heal A Depleted Heart04 May 202100:34:05

Burnt out? You're not alone! Learn how to safely and effectively combat burnout, WHY it's so important to do so, and, of course, how to take the time to recharge and rest up without having it impact your biz's growth.

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​​.

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa


Let's Talk Team Training With Holly Hayes27 Apr 202100:29:46

Let's talk team training with Holly Hayes!

Have burning questions related to spa team training? I answer them all alongside Holly Hayes in this special edition of Spa Business Mastery.

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​​.

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa

When and How to Prep For Your Next Hire20 Apr 202100:22:47

Pondering when and how to prepare for your next hire?

Tune in to today's episode of Spa Business Mastery for tips from someone who has been in your EXACT shoes!

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​​.

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-

Spa Marketing Tips With Delia: Why Your Business Needs SEO Marketing13 Apr 202100:22:47

In today's episode of Spa Business Mastery, I have a virtual sit-down with my spa marketing manager, Delia, to discuss all things SEO... and why it matters for YOUR spa biz!

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​​.

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​.

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-

Energetic Matchmaking: Position Your Beauty & Wellness Brand to Attract Ideal Clients27 Aug 202400:35:40

In this episode, we dive into the crucial topic of market positioning for beauty and wellness entrepreneurs. If you’ve been struggling to stand out in a crowded market or feel like your marketing efforts aren’t attracting the right clients, this episode is for you. We explore how aligning your business’s energy with your soulmate clients can transform your marketing strategy, making it more effective and way less effort!

You’ll learn:

  • The importance of market positioning in the beauty and wellness industry
  • How to differentiate your brand in a competitive market
  • The concept of soulmate clients and how to attract them through energetic alignment
  • Real-world examples of successful repositioning
  • Actionable steps to refine your market positioning and align with your ideal clients

Don’t miss out on this essential guide to positioning your beauty and wellness business for long-term success!


Read the blog ➡️

When Is It Time for Solo Spa Owners to Develop a Team?06 Apr 202100:14:31

Hey solo spa owners! Have you been thinking about growing your business with a team? Well...there's lots to consider before you take this big step, because it's actually a HUGE step and you need to know if you're actually ready to start recruiting. . . . .

 🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​​.  

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​​. 

 🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​​.  

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-

How to Clean Up Your Money Mess and Earn More30 Mar 202100:18:29

Solo's or spa teams...stressing about money takes so much energy. And as tax season looms, many in our industry are dreading their first look at their 2020 numbers. Yes, it's been a cRaZy Covid year, but money messes have ALWAYS been an issue for us. How do you finally clean up yours? Listen in!

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​.

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​.

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​.

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-

How to Get Out of Spa Credit Card Debt23 Mar 202100:06:14

Throwback!! 

This week I'm repurposing a WAY back love video (it may have even been on Periscope! 😲) to share as Episode 18 of Spa Business Mastery: "How to Get Out of Spa Credit Debt"!   

It’s been a rough financial year for our industry and I know many of your are struggling to know how to get out from under debt....or at least have a plan for it to end!! 

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​. 

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​. 

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​. 

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-

Spa Marketing: How to Repurpose Your Content For Wider Visibility15 Mar 202100:20:10

Most spa businesses rely on ONE (maybe two) marketing platforms like social media & email to share their message. The problem? If you need more clients (or more of your Ideal Client) booking & buying, it means you need more visibilty of your expertise and spa outcomes. It's REALLY hard to be seen & heard by multitudes if you're limited to 1-2 platforms.

Here's how to create ONE piece of content that you can expand onto FIVE marketing platforms with ease!

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette
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🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-
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🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-

Solo Spa Virtual Event Success with Shannon of Anam Cara Spa09 Mar 202100:22:30

Spa Events - Covid-Style! In-person spa events are a LOT of work, but they are fabulous to connect with your clients, share information more widely than 1:1 in the treatment room and generates buzz around new products & services. 

But what about when we CAN'T gather in groups. Ditch the spa event? Heck no!  Today I've asked my dear friend Shannon from Anam Cara Spa to share her experience with shifting to a virtual skin event in November when it wasn't possible to do it in person. Bottom line? She doubled her previous years pre-Covid event sales AND saved time, energy & expenses!  

Tell me again that virtual offers for the spa industry doesn't work?🤔 . . . . 

🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​...    

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​    

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​...    

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-​..

The Top Three Leadership Traits That Tank Your Spa's Growth24 Feb 202100:20:06

Whether you're new to spa leadership or you've been at it for a while, there are 3 leadership traits spa owners have a tendency to slip into...not realizing it's having a direct affect on their team, sales and general happiness with their spa business. 

Listen in!

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​​...      

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​​      

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​​...      

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-​​..

Spa Marketing Tips With Delia: How to Cut Social Media Posting Overwhelm16 Feb 202100:22:10

Join me and my Marketing Director, Delia Taylor, for a quick 20-min social media training!   

For spas doing their own social media, we hear ya when you say "Arg! Don't know what to post! Don't have time to post! Don't feel like posting!" so we're sharing OUR 3-step process for creating and scheduling 12 posts a month for our spa social media clients. Feel free to copy our social media marketing system! 

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 🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette​...    

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com​    

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-​...    

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-​..

The Plan to 100 Grand: What Does it REALLY Take for Solo Spa Owners?08 Feb 202100:20:15

The plan to 100 grand for solo spa owners: let's talk how to get to that financial benchmark (and beyond!)

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-...

💡 Wondering Which Business Systems Your Spa Is Missing? --

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-..

How to Create a Stellar Spa Team Handbook02 Feb 202100:11:28

Hey spa teams! Was 2021 the year you've decided to get serious about your team leadership? If you've been wondering how to create your team handbook, listen in!

The Spa Team Handbook Template & Walkthrough training is now available for purchase!

https://kirsten-foss-coaching.mykajabi.com/offers/5oZptroH

Want to see the outline for my Spa Team Handbook? Download it for FREE here!

https://kirsten-foss-coaching.mykajabi.com/pl/257896

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-...

💡 Wondering Which Business Systems Your Spa Is Missing? --

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-..

Spa Marketing Talk With Delia19 Jan 202100:26:29

Today's Spa Business Mastery is special: join me and the amazing manager of Virtual Spa Business Management, Delia, for this week's spa discussion!

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 🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette... 

 🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com  

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-...  

💡 Wondering Which Business Systems Your Spa Is Missing? -- 

🖊️Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-..

Trusting Your Gut: How to Pair Intuition with Data to Minimize Financial Risk In Your Spa Business12 Aug 202400:31:15

In this episode, we explore how spa owners can blend intuition with data to make smarter financial decisions. We'll debunk common misconceptions like hiring more staff or adding new services to boost profits and discuss why data is crucial in validating your gut feelings. Learn practical steps to integrate data into your decision-making process, tools to analyze your spa's performance, and how to maintain a balance between heart and strategy. Ready to lead your spa with confidence? Tune in now!


Read the blog ➡️ https://www.kirstenfoss.com/blog/trusting-your-gut-how-to-pair-intuition-with-data-to-minimize-financial-risk-in-your-spa-business

How to Start (Or Regroup) Team Growth12 Jan 202100:14:08

Learn how documented systems can make starting (or regrouping!) spa team growth more efficient... and how downloading my FREE spa team handbook outline can make it a cinch!

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🔔 Subscribe for More Spa Business Tips

-- https://www.kirstenfoss.com/newslette...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business

-- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks

-- https://www.youtube.com/channel/UCzI-...

💡 Wondering Which Business Systems Your Spa Is Missing?

-- Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-...

📚 FREE Spa Team Handbook Outline

--https://kirsten-foss-coaching.mykajabi.com/FREE%20Spa%20Team%20Handbook%20Outline

The Art of Reflection21 Dec 202000:21:03

An oldie but a goodie: this episode of Spa Business Mastery is a throwback that covers how to kick YOUR 2021 off right... by mastering the art of reflection!

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🔔 Subscribe for More Spa Business Tips

-- https://www.kirstenfoss.com/newslette...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business

-- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks

-- https://www.youtube.com/channel/UCzI-...

💡 Wondering Which Business Systems Your Spa Is Missing?

-- Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-...

5 Spa Growth Systems To Polish Up In 202106 Dec 202000:22:51

As we approach the end of 2021, many of you are anxious to make recovery plans for your 2021 spa business growth initiatives. Today I want to help you prioritize the spa systems you should be polishing up for the upcoming year!

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🔔 Subscribe for More Spa Business Tips

-- https://www.kirstenfoss.com/newslette...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business

-- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks

-- https://www.youtube.com/channel/UCzI-...

💡 Wondering Which Business Systems Your Spa Is Missing?

-- Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-...

Spa Manager Systems For Strong Teams06 Dec 202000:22:51

Leading your team is no easy feat. But to do it WITHOUT leadership systems means you're probably more frustrated than you need to be! Today I'm sharing 5 spa management systems you'll want to consider implementing to feel more confident AND get better outcomes as a leader!

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🔔 Subscribe for More Spa Business Tips

-- https://www.kirstenfoss.com/newslette...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business

-- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks

-- https://www.youtube.com/channel/UCzI-...

💡 Wondering Which Business Systems Your Spa Is Missing?

-- Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-...

COVID Pivots: 5 Steps for Spas who Are Changing Their Business Model, Services or Retail Sales25 Nov 202000:23:43

 Today I want to share 5 steps you should consider if YOU’VE decided to pivot your spa business in light of COVID-19.

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🔔 Subscribe for More Spa Business Tips

-- https://www.kirstenfoss.com/newslette...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business

-- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks

-- https://www.youtube.com/channel/UCzI-...

💡 Wondering Which Business Systems Your Spa Is Missing?

-- Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-...



How to Make a 90-Day Spa Marketing Strategy25 Nov 202000:12:00

If I told you to create a 90-Day Marketing Strategy for your spa...would you narrow your eyes at me with trepidation and start planning to clean your closet (or do anything OTHER than create your strategy)? Marketing isn't easy. AND it's overwhelming. But if you can make a PLAN, the result of your marketing efforts will pay off in newly booked clients. I'm giving you a simplified strategy outline to help you take the freaky-ness out of your marketing.

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🔔 Subscribe for More Spa Business Tips

-- https://www.kirstenfoss.com/newslette...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business

-- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks

-- https://www.youtube.com/channel/UCzI-...

💡 Wondering Which Business Systems Your Spa Is Missing?

-- Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-...

Book Review: Company of One (And Why You May Not Need to Hire to Grow Your Spa Business!)25 Nov 202000:16:03

Company of One” - I picked up this book last month because I know the struggle of growing your spa business stresses most of you out. 

So...do you really need to hire to grow? Do you need to expand your space to kick up your sales? Nope! Listen in to find out why.

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🔔 Subscribe for More Spa Business Tips

-- https://www.kirstenfoss.com/newslette...

 

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business

-- https://www.kirstenfoss.com

 

🎧 Subscribe to Thursday Spa Business Breaks

-- https://www.youtube.com/channel/UCzI-...

 

💡 Wondering Which Business Systems Your Spa Is Missing?

-- Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-..

Contingency Planning: How Spas Can Pivot During the COVID-19 Pandemic25 Nov 202000:35:17

Strange and curious times folks! The spa industry is seeing immediate affects and there's no playbook for what happening. Yes it’s stressful, but it’s also a time to regroup, share knowledge and plan for what’s next. Here's how!

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🔔 Subscribe for More Spa Business Tips

-- https://www.kirstenfoss.com/newslette...

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business

-- https://www.kirstenfoss.com

🎧 Subscribe to Thursday Spa Business Breaks

-- https://www.youtube.com/channel/UCzI-...

💡 Wondering Which Business Systems Your Spa Is Missing?

-- Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-...

COVID-19 Crisis: Spa Retail, Gift Cards and Virtual Appointment Opportunities (and Concerns!)24 Nov 202000:35:17

😩 Spa business is changing weekly right now due to COVID-19. Today is an update on the opportunities AND concerns for retail, gift cards and virtual appointments.

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 🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette...  

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com  

🎧 Subscribe to Thursday Spa Business Breaks -- https://www.youtube.com/channel/UCzI-...  

💡 Wondering Which Business Systems Your Spa Is Missing? -- https://www.kirstenfoss.com/free-spa-...

COVID-19: How to Manage Your Spa Business Continuity in an Uncontrollable Situation24 Nov 202000:13:34

Some spas are already starting to see the effects of COVID-19 in their communities. Now isn't a time to panic...but a time to activate our critical thinking and compassion. Today I'm talking about what you CAN do during this uncontrollable event.

Client Screening Form Example: https://freshyouclinic.formstack.com/…/…

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🔔 Subscribe for More Spa Business Tips -- https://www.kirstenfoss.com/newslette...  

🚀 Visit Kirsten’s Website for More Tips About Scaling Your Spa Business -- https://www.kirstenfoss.com 

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💡 Wondering Which Business Systems Your Spa Is Missing? Download Kirsten’s Checklist: -- https://www.kirstenfoss.com/free-spa-...

August 2024 Business Numerology Forecast31 Jul 202400:35:13

August’s Seven Energy: Embracing Faith and Trust

August brings the energy of seven, which encourages deep faith and trust. This may be challenging, especially if trusting processes or people is difficult. The seven energy invites us to reflect inwardly and balance intellect with intuition.

Challenges and Opportunities This Month

  • Feeling Stuck: Use feelings of stuckness or isolation as a chance to seek spiritual support and navigate these emotions gracefully.
  • Risk and Reward: Balance intuitive insights with data (like KPIs) for informed decision-making. Avoid impulsiveness.
  • Truth and Authenticity: Expect situations that test honesty. Align your practices with core values and ensure transparency.

Practical Tips for Spa Owners

  • Track KPIs: Combine intuitive insights with data.
  • Evaluate Purpose: Reconnect with your business purpose if needed.
  • Prioritize Self-Care: Focus on health and well-being.
  • Seek Collaboration: Consider collaborating or getting a coach.

August in a Nutshell

Embrace August’s energy by trusting the process and balancing your spiritual and intellectual sides. For more on using numerology in your business, check out my website.

Stay tuned, stay inspired, and keep shining! ✨


Resources Mentioned

What's Your Leadership Code?

Business Numerology Readings

Transform Your Spa Marketing with the Power of Numerology23 Jul 202400:20:29

Welcome back to the Spa Business Mastery podcast! I'm Kirsten Foss, and in this episode, we're diving into a unique approach to spa marketing. Forget traditional tactics; we're exploring how numerology can help you find your soulmate clients. Let's uncover how numerology can transform your marketing strategy and bring in clients who truly resonate with your spa.


In this episode I cover:

  • Understanding Traditional Client Profiling
  • Introducing Numerology in Marketing
  • The Concept of Cardology in Ideal Client Profiling
  • Personal Insights and Real-Life Spa Business Applications
  • How to Implement Soulmate Client Attraction

Using numerology to find your soulmate clients isn't just a novel idea—it's a game-changer. By aligning your marketing with deeper, inherent traits, you create a magnetic pull that brings the right clients to your spa. This approach not only simplifies your marketing efforts but also ensures you build meaningful, lasting relationships with your clients.

Ready to discover your soulmate clients? Book your Numerology Blueprint Reading as the first step to transforming your client attraction efforts. Don't forget to check out my upcoming posts for more insights and tips! 


🔔 Hit subscribe to hear about upcoming spa business, marketing & numerology topics!

🚀 Visit my Website for more spa marketing tips- ⁠https://www.kirstenfoss.com

From First Visit to Forever: Retain Spa Clients with Stellar Onboarding & Retention Strategies09 Jul 202400:31:06

In the ever-evolving spa industry, maintaining client relationships can often feel like a delicate dance. What if you could harmonize your business strategies with ancient wisdom to create a more fulfilling experience for both you and your clients? Our latest podcast episode dives into just that—combining the gentle guidance of numerology with modern client care and retention systems. Together, we'll explore how to nurture long-term relationships and foster meaningful business growth.

In this podcast you'll learn about...


Numerology and Client Relationships:

  • Importance of harmony and balance in client interactions.

  • Avoiding pitfalls of overgiving and control tendencies linked to low vibrations of 6 energy.

Effective Client Onboarding:

  • Strategies to combat client attrition.

  • Emphasizing the significance of long-term client relationships over single visits.

Online Spa Booking Systems:

  • Benefits of efficiency and convenience.

  • Addressing challenges such as incomplete client forms.

  • Implementing clear expectations and follow-ups to enhance compliance.

Personal Connections and Communication:

  • The role of professional communication in fostering strong client relationships.

  • Teaching clients how to respect and treat service providers.

  • Ensuring harmony and balance in all client interactions.

Post-Treatment Spa Consultations:

  • Importance of clear communication and detailed documentation.

  • Simplifying home care recommendations to avoid overwhelming clients.

  • Utilizing SOAP notes for effective treatment tracking and trust-building.

Gratitude and Personal Touch:

  • Sending personalized thank you letters via snail mail to strengthen client connections.

  • Highlighting spa values and expressing gratitude in communications.

Spa Client Retention Strategies:

  • Implementing bounce-back coupons and snail mail campaigns.

  • Using personalized win-back emails to re-engage inactive clients.

  • Emphasizing individualized attention and outreach to VIP clients.

Actionable Steps for Spa Owners & Managers:

  • Develop a comprehensive client onboarding process to enhance retention.

  • Optimize online booking systems with follow-up protocols to ensure client compliance.

  • Foster personal connections through professional, harmonious communication.

  • Implement detailed post-treatment consultations and SOAP notes for consistent client care.

  • Use personalized thank you notes and retention strategies to maintain and re-engage clients.

Join us as we explore these insightful strategies to elevate client care and achieve business success in the spa industry! Have any questions or need personalized advice? Reach out to me at kirsten@kirstenfoss.com or connect with me on YouTube, Instagram and Facebook.

July 2024 Business Numerology Forecast02 Jul 202400:34:13

As we step into July 2024, many of us are still reeling from June’s tumultuous number 5 energy. If June felt like a whirlwind, you’re not alone. But there’s a silver lining: July’s numerological forecast is guided by the number 6, promising peace, harmony, and karmic balance.

In this episode, you’ll learn how to harness July’s number 6 energy in your spa or wellness business:

Transition from June to July:

  • After June’s chaotic number 5 energy, July’s number 6 brings peace, harmony, and karma.

Numerology Insights:

  • Explanation of numerology based on Pythagoras’ methodology, encouraging listeners to discover their ruling number.

High Vibration of Number 6:

  • Nurturing, love, creativity, beauty, service, justice, and focus on home and family.

Low Vibration of Number 6:

  • Perfectionism, worry, control issues, blame, and drama; especially pertinent for spas.

Personal Growth and Karmic Cycles:

  • Importance of eliminating negative influences and breaking karmic cycles for peace and growth.

Post-2012 Consciousness Shift:

  • Opportunities to elevate awareness and overcome subconscious patterns through love and prioritizing what matters.

Spa Business Leadership:

  • Team Relationship Development: Setting boundaries, handling problematic behaviors, emotional and heart intelligence, effective communication, and structured onboarding.
  • Client Relationship Enhancement: Focus on treatment results, education, home care programs, and client retention through training and coaching.

Significant Dates in July 2024:

  • Energy portals on July 2nd (8/8 Portal) focusing on abundance, money, and boundaries.
  • Utilize the new moon on July 5th to set goals and harness the month’s harmonious energy and financial opportunities with partnerships.

Additional Recommendations:

  • Book a numerology reading or forecast for personal and business insights.
  • Join The Soul Spa Business Membership for all of July’s Power Portal Days: A community for those integrating spirituality into business, offering support, coaching discounts, and numerology readings.
  • Read “The Power of a Positive No” by William Ury.
  • Implement manuals and procedures to enhance team development and client experiences.

Embrace the power of numerology and unlock your potential this July! Questions about business numerology? Find more info here.

Boundaries for Success: How Manuals Can Transform Your Spa Team06 Jun 202400:21:52

In the peaceful and luxurious world of spa businesses, the calm you provide your clients can sometimes hide the complex, often tricky dynamics happening behind the scenes. As a spa owner or manager, keeping your team in harmony is key to reaching your business goals. In this week’s podcast episode, we explore the art and science of managing challenging team members, highlighting the importance of strong leadership, clear communication, and well-defined processes.

In this podcast you’ll learn about the power of spa training manuals: 

Importance of Addressing Problematic Behavior:

  • Strategies to tackle gossiping and rule-breaking.

  • Maintaining team dynamics and business objectives.

Effective Leadership:

  • Establishing structures to minimize conflicts.

  • Handling issues with compassion and respect.

Preventive Measures:

  • The significance of proper onboarding and training.

  • Creating a solid training program with documented policies and procedures.

Personal Experiences:

  • Transitioning from solo operations to managing a team.

  • Real-life examples of handling breaches in confidentiality and job performance issues.

  • Implementation of staff handbooks and operations manuals to set clear business boundaries.

Organizational Tools:

  • The role of manuals in outlining company values, team values, and company culture.

  • Using these manuals as recruiting filters, training guides, and disciplinary tools.

Spa Training Manual Resources:

  • Insights into the spa manager manual co-created with real-world protocols from a high-end, large facility (60+ staff)

  • Coverage of team dynamics, client interactions, business operations, recruitment, training programs, disciplinary procedures, and performance reviews.

  • Introduction of an 8-week spa manager training program with personalized coaching calls.

Why You Should Tune In

Managing a spa is no small feat, and navigating team dynamics can often feel like walking a tightrope. This podcast episode offers practical advice, personal experiences, and valuable resources to help you master the art of spa management. Whether you’re struggling with problematic team members or looking to establish a more structured, harmonious work environment, the insights shared in this episode are sure to provide the guidance you need.

So, tune in to this week’s podcast and take the first step towards creating a cohesive, dynamic team that works together to achieve your business goals. Your path to effective spa management starts here!







June 2024 Business Numerology Forecast31 May 202400:47:05

Welcome to another episode of The Spa Business Mastery Podcast, where we empower beauty business entrepreneurs to create thriving businesses that are profitable and purposeful. Today is our June business forecast where we're diving into the transformative power of June’s energy of change - and how you can harness it to achieve the freedom you’re seeking. 


In this podcast episode you’ll learn about:


Understanding the Energetic Shift:

  • The significance of moving from 4 energy (stability, structure) to 5 energy (change, freedom).

  • Freedom through discipline; making choices as a pathway to achieving freedom and success.

The High/Low Characteristics of the 5:

  • Common beauty business strengths & challenges that show up when the 5 energy of CHANGE is active 

  • Traits of individuals with a life path number 5, focusing on their freedom-seeking, agent of change, wild & free energies! “Don’t hold me back!” they’ll say! 

Embracing Change Through Discipline:

  • The role of discipline in navigating change and fostering personal and professional growth.

  • Business growth often comes after personal development & spiritual growth.

Importance of Playfulness and Joy:

  • Balancing work “must do’s” with elements of playfulness, adventure, and joy to keep low 5 vibrations at bay.

  • Personal anecdotes and tips for incorporating laughter and playful activities into daily life. 

Numerology & Lunar Business Power Days in June:

  • Discussion on numerology “power portals” in June.

  • Key dates & strategies for enhancing creativity and enjoyment while maintaining business structure.

  • An invitation to join the Soul of Spa Membership for deeper discussions on spirituality in business. Join us for our June meeting on Monday, June 3rd at 10 am! 

Kirsten's favorite quote about change:

“It’s not happening TO me, it’s happening FOR me.”


Beauty Business Inquiry Questions To Work With the 5 Energy:

  • Where am I feeling a lack of freedom in my business? Financial, time, energy, resources? 

  • Where am I lacking discipline in my business? Financial, time, energy, resources?

  • What choices do I need to make to feel some relief?

  • Am I noticing when I’m distracting myself from the tasks that help me reach my goals?  

  • Where am I lacking joy in my life? Where can I explore playfulness, fearlessness, adventure, freedom? 

As we embrace the dynamic 5 energy of June, remember that change is a powerful catalyst for growth and transformation. By making mindful choices, balancing discipline with playfulness, and seeking support when needed, you can navigate your leadership and beauty business growth with more flow and ease. As change-makers in the spa industry, freedom and joy are not just destinations but integral parts of your journey.

Thank you for joining us today. We hope you feel inspired to embrace the changes ahead and create a beauty business that truly reflects your highest aspirations. Stay tuned for more insights and tips on building a successful, joyful beauty business. Until next time, keep shining and creating with intention!

Mastering Spa Marketing Copywriting22 May 202400:20:54

If you're feeling frustrated with your spa's copywriting and struggling to connect with your audience, then you are not alone! Many spa owners find themselves stuck in a cycle of ineffective messaging that fails to resonate with potential clients, leading to missed opportunities for growth and engagement. 


In today’s episode of The Spa Business Mastery Podcast: Spa Marketing With Delia, I sat down with my friend and stellar copywriter, Sam from Search & Social where we uncover the secrets of effective copywriting tailored specifically for your spa audience!


In this episode, you will be able to:

  • Master spa marketing copywriting techniques to captivate your audience and boost bookings.

  • Craft detailed spa audience personas to tailor your marketing messages effectively.

  • Uncover your spa's unique tone of voice to create a consistent and compelling brand identity.

  • Learn how to write engaging spa treatment descriptions that entice and inform potential clients.

  • Discover how to seamlessly incorporate SEO into your spa website content for improved online visibility.


The key moments in this episode are:


00:01:22 - Tailoring Copy to Spa Audience 

00:04:23 - Importance of Spa's Tone of Voice 

00:06:34 - Overcoming Copywriting Challenges 

00:09:43 - Utilizing Storytelling in Copywriting 

00:12:59 - Creating Consistency in Marketing Channels 

00:15:41 - Integrating SEO in Copywriting 

00:17:50 - Improving Copywriting Skills 

00:19:45 - Seeking Copywriting Assistance


The resources in this podcast are:

  • Email delia@virtualspabusinessmarketing.com to explore spa copywriting packages and marketing services.

  • Book a free Get Acquainted call with Delia to chat more about how she can help with revamping your spa’s website, email marketing, or social media copy.

  • Bookmark this episode for future reference when working on your copywriting skills.

  • Visit kirstenfoss.com to check out all the marketing services offered by Virtual Spa Business Marketing!

Intuition & Energy in Business with the Soulstar Energy Collective15 Dec 202400:39:46

In this inspiring episode of the Sacred Business Mastery Podcast, I’m joined by Mandy and Allison from the Soulstar Energy Collective. These amazing women are still thriving in the corporate world, but they’ve found a way to strengthen their intuition and bring spiritual insights into every aspect of their lives—including business.

We chat about balancing the practical and the mystical, tuning into the energy of your business (yes, even businesses have chakras!), and exploring tools like the Akashic Records to uncover your true potential.

Whether you’re leading a beauty or wellness business or simply curious about blending heart and strategy, this episode is here to inspire you to trust your inner wisdom and step into your power.


⁠The Soul Star Podcast⁠

⁠Soul Star Energy Collective Website⁠

Building Spa Success: Your Guide to Thriving Through Structure09 May 202400:29:13

In today’s episode, we dive deep into the transformative power of implementing structured systems within spa businesses. Kirsten Foss, business coach for the spa industry, explores why creating efficient and reliable processes isn’t just good for consistent client results, but essential for growth, efficiency, and stability in the spa industry. Join Kirsten as she uncovers the key elements necessary for spa owners to transcend their service provider roles and excel as entrepreneurs.


In this podcast episode you’ll learn about:

  • The Foundation of Efficiency
  • Franchising as a Model
  • Delegation and Workflow
  • Systematic Approaches to Business Areas
  • Numerology and Timing
  • Training Programs for Systemization


Timestamps: 

01:21 Why spa owners struggle with their businesses, emphasizing the need for applying systems and structure to the guest experience, sales and team cutlure for growth and scalability.

04:06 Discussing the concept of preparing a business for franchising, highlighting the importance of documented systems, structure, and training for consistent outcomes and scalability.

06:36 Exploring how solo business owners can benefit from delegation and clear systems, emphasizing the need for documented processes to avoid inefficiencies and ensure consistent outcomes.

07:05 Connecting numerology’s 4 energy month to the importance of grounding ideas into tangible systems for business success, highlighting the significance of structure, stability, and foundations in the manifestation cycle.

11:04 Identifying and discussing key systems such as marketing, guest experience, sales, recruiting, inventory, and spa management.

24:55 Exploring the process of creating and implementing systems in a spa business, including spa-specific, plug-and-play systems and training programs for efficient implementation.


The Most Efficient Path to Sustainable Spa Growth

Wrapping up, Kirsten emphasizes the significance of investing in the implementation & maintenance of structured systems. Discover how prioritizing these systems not only helps in attracting and retaining clients but also provides a solid platform for scaling and achieving spa entrepreneurial success.


Structured systems are the backbone of any successful spa business. By focusing on creating and refining these systems, spa owners can ensure their business not only survives but thrives, paving the way for sustainable growth and success.


If you’re inspired to start transforming your spa business through systemization, save time and effort by purchasing Kirsten’s “plug & play” systems that are specifically designed for the spa industry. Each spa system includes all the documentation and support materials plus private 8-week coaching to customize your system transformation & ensure implementation. Book a complimentary Get-Acquainted call with Kirsten to chat about which system is your 1st priority.

May 2024 Business Numerology Forecast01 May 202400:42:36

Join Kirsten Foss, certified Numerologist and spa business consultant, for the May Business Numerology forecast to help you navigate this month with confidence and purpose. It’s a 4 energy month for everyone - you, clients, staff, family and friends - which means you’ll be experiencing both the high & low energies of stability, structure and foundations. It’s taking April’s creatively expansive activations and grounding them into stable foundations that have the structure and efficiencies needed to finish manifesting! 

In this episode, you’ll learn how May’s 4 energy can: 

  • Maximize spa business growth with May’s energetic planning techniques.

  • Uncover the power of numerology in shaping your spa's future success.

  • Boost spa management efficiency with structured systems for greater benefits.

  • Navigate fluctuating energy cycles for sustained business stability.

  • Learn to develop a systematic approach for successful spa ownership.

The Power of Blending Numerology & Spa Business

Drawing from her personal experience and expertise in numerology, Kirsten highlights the significance of aligning with the energy of each month and how it can impact both personal well-being and business success. By sharing the impact of the previous month's energy and diving into the four energy of May, she offers valuable guidance on harnessing stability and structure for sustainable business growth. 


Through practical advice on implementing systems, addressing potential stability issues, and prioritizing self-care, Kirsten emphasizes the interconnectedness of personal and business energy. Her relatable approach and insightful commentary make this episode a must-listen for spa owners seeking to optimize the energy of the month and cultivate a more balanced and sustainable approach to running their businesses. 


“This month is about implementing systems and structure into your business. So use this month as the month to analyze which parts of your spa business need more stability and structure.” - Kirsten Foss


The key moments in this episode are:

00:00:00 - Introduction to May Numerology Forecast 

00:06:39 - Understanding the Four Energy Month 

00:10:33 - Importance of Systems and Structure in Spa Business 

00:13:55 - Embracing Commitment and Purpose in Spa Business 

00:16:52 - Understanding the High Four Energy 

00:17:35 - Exploring the Low Vibration of Four 

00:19:18 - Challenges and Frustrations of Four Energy 

00:22:37 - Embracing Tenacity and Overcoming Quitting 

00:27:11 - Implementing Systems and Structures in the Spa Business 

00:32:39 - Benefits of Guided Meditations 

00:34:29 - Practical Action Steps 

00:36:11 - Energetic Dates to Note 

00:39:34 - Full Moon and Release 

00:41:58 - Finishing May with Abundance


The resources mentioned in this episode are:

  • Subscribe to the Spa Business Mastery podcast on your preferred podcast platform to receive regular updates and insights on scaling your spa business and implementing thriving systems and strong leadership.

  • Join the Soul of Spa Business Membership Waitlist to hear when Kirsten opens registration to access guided meditations, energetic forecasts, and tools specifically designed for spa and wellness entrepreneurs. This membership provides valuable resources to support your personal and professional growth as a spa owner.

  • Consider exploring guided meditation apps or platforms such as Insight Timer, Calm, or Headspace to incorporate grounding guided meditations into your daily routine. These can help you find balance and reduce stress, supporting your overall well-being.

  • Take the opportunity to analyze and develop systems and structures in your spa business to bring stability and organization. Kirsten can help you identify areas that feel chaotic or disorganized and work on creating systems to improve stability and efficiency.


Spa Mama’s: How to Stay Well in a Wellness Business26 Apr 202400:34:27

Are you a spa owner and a mom feeling the weight of trying to do it all? You're not alone! Juggling self-care, running a spa business, and parenting can leave you feeling overwhelmed and drained.


But fear not, because in this episode of The Spa Business Mastery Podcast, Kirsten is joined by Dr. Sue McCredie from Soulfull Medicine to shed light on the journey of maintaining well-being as a spa mama.


This topic is all about our role as caregivers and how to make sense of the ever-present and ever-changing roles that challenge our ability to feel peace and balance in both your personal and professional life!


Key takeaways of this podcast: 

  • Finding Balance: Discover practical tips to balance self-care and caregiving in the fast-paced world of spa entrepreneurship, ensuring your well-being remains a top priority.

  • Transformative Insights: Dive into Dr. Sue McCredie's journey from pediatrician to coaching midlife women, and learn valuable lessons that can help you navigate your own path with grace and resilience.

  • Elevating Wellness Practices: Explore powerful wellness techniques that you can implement in your spa business to enhance the experience for both your clients and staff, creating a harmonious environment for all.

  • Parenthood and Entrepreneurship: Master the art of managing parenting and entrepreneurship in the spa industry, finding equilibrium between your family life and your business endeavors.

  • Personal Growth: Delve into the fascinating world of numerology and tarot with Dr. Sue, unlocking new avenues for self-discovery and personal growth that can enrich both your personal and professional life.


I think it's less about achieving something and more about just the grace of the journey. - Dr. Sue McCready


The key moments in this episode are:

00:00:00 - Introduction to Soulful Medicine 

00:03:39 - The Challenges of Balancing Caregiving and Entrepreneurship

00:09:20 - Tuning into the Seasons of Life

00:11:59 - Shifting Expectations and Health as Balance

00:13:31 - Flexing and Flowing Between Responsibilities

00:13:49 - Setting Expectations and Boundaries

00:17:01 - Problem-solving versus Witnessing

00:18:38 - Mama Archetypes: Visionary and Giver

00:19:57 - Mama Archetypes: Inspirational and Detail

00:25:33 - Shifting Boundaries in Parenting

00:27:36 - Importance of Hiring Help

00:28:27 - Utilizing Personality Types in Business

00:29:33 - Embracing Details in Business

00:30:33 - Embracing the Journey of Entrepreneurship

00:33:32 - Self-Care for Mom Entrepreneurs 


Motherhood and spa entrepreneurship are both a calling most of us can never choose between so it’s more critical than ever to manage the expectations we have for ourselves and our business. Tune in to this episode and take the first step towards a more fulfilling and sustainable journey in both parenthood and your career!


The resources mentioned in this episode are:

Embark on a journey of self-discovery by taking the Mama Archetypes quiz, curated by Dr. Sue McCredie. Gain valuable insights into your personality type and learn how to optimize your life, work, and relationships based on your unique archetype.


For more information about Soulfull Medicine , email Dr. Sue at drsue@drmccreadie.com




6 Tik Tok Tips for Spa Owners to Dominate on Social Media17 Apr 202400:24:00

So, picture this: you're sitting there, scratching your head, wondering how to make your spa's TikTok content pop. You've tried everything, from random videos to crossing your fingers and hoping for the best. But let's face it, it feels like you're shouting into the void, right? Well, buckle up, because Cassie's about to drop some knowledge bombs that'll turn that frustration into pure excitement.


In this episode, we're diving deep into:

  • The secret sauce of TikTok marketing to skyrocket your spa's social media game.

  • Riding the TikTok trends wave to keep your audience hooked and coming back for more.

  • Crafting content that not only looks amazing but also speaks directly to your audience's soul.

  • Letting your audience take the reins with user-generated content strategies that'll have them feeling like VIPs.

  • Playing around with different video lengths to find that sweet spot that keeps your audience glued to the screen.

  • Getting cozy with analytics to understand exactly what makes your audience tick and how to give them more of what they love.

But here's the real kicker, folks – it's not just about churning out content and hoping for the best. Nope, Cassie's got some ninja-level tricks up her sleeve to show you how to use TikTok as a secret weapon for SEO and building a real, authentic community around your spa.


Timestamped summary of this episode:

00:00:00 - Introduction to TikTok for Spa Businesses

00:03:20 - Leveraging TikTok Trends

00:05:51 - Creating Eye-Catching Visuals 00:07:30 - User-Generated Content Strategies

00:12:30 - Testing Different Video Lengths

00:14:36 - Understanding Your Audience Preferences

00:15:18 - Authentic and Genuine Content Creation

00:17:28 - Maximizing Engagement and Community Building

00:18:03 - Utilizing Analytics and Metrics

I'm telling you, this episode is like a masterclass in spa social media domination. So, grab your favorite beverage, get cozy, and let's dive into the world of TikTok tips that'll transform your spa's social media game from meh to marvelous! Trust me, you won't want to miss this one.


The resources mentioned in this episode are:

  • Email Delia at delia@virtualspabusinessmarketing.com for social media management packages and support in creating engaging TikTok content for your spa business.

  • Tune into the next episode of the Spa Business Mastery podcast for more tips and insights on leveraging your marketing for your spa business.

The #1 KPI To Monitor During Spa Growth Planning12 Apr 202400:21:00

It's an exciting time when you're ready to expand, but are you truly prepared for the financial side of things? Let's explore the crucial spa business metric you need to keep an eye on before taking the leap.


It's easy to get swept up in the excitement of growth plans, but have you checked your financial reports to see if your business can handle the upcoming costs and expenses? Sometimes, our optimism can cloud our judgment. And the usual Profit/Loss statement from your bookkeeper or the sales from your Point of Sale are not enough to make a wise decision that’s based on calculated risk. 


Numbers Are Navigators…Again!

But fear not, there's a key number hiding in your booking system that can give you a clear view of your financial readiness. Running a spa business on a budget requires mindfulness. Jumping into growth initiatives based solely on perception can lead to some sticky situations. Just think about it:

  • Hiring before you're truly busy enough can strain your finances.

  • Introducing new products without enough sales can hurt your cash flow.

  • Expanding your space too soon adds extra expenses without boosting revenue.

Let's talk about the big KPI that sits at the critical point of growth decisions: Productivity and it’s your compass during spa growth planning. In this episode, you’ll learn:

  • What Productivity tracks in your business.

  • The green light Productivity number for growth.

  • Where to find this metric in your spa software.

  • How often to check your Productivity metric.

  • What you should be looking for while you’re tracking this KPI.

I'm very much about tapping into your intuition, trusting your intuition in your business, letting that guide you hundred percent. But we also need to pair that with the data, the actual numbers. - Kirsten Foss


What’s Your Productivity KPI At, Dear Spa Owner? 

Discovering what Productivity means & how it affects your spa business and team growth outcomes is a huge eye-opener. When I first learned all of this information, you would have seen my mouth hang open in disbelief! “OH!! That’s why I’m so cash strapped. I didn’t know what to look for BEFORE I dropped thousands of dollars on that new hire that I didn’t end up staying because it wasn’t busy enough.” and “OH!! Now I see where the opportunity gaps are with my sales!!”


Now the question is “How do I increase Productivity”

I would love to answer that for you! It’s a big topic and I’ll make that for another podcast. 

If you could use a seasoned Spa Business Strategist (that’s me!) to get eyes on your spa sales opportunities, book a Get-Acquainted call with me. I’ll show you how to analyze and use your reports to make strategic growth decisions that will bring your more client sales and financial freedom!





April 2024 Business Numerology Forecast01 Apr 202400:34:52

Happy April 1st! This ain't no joke - April's Business Numerology Forecast says it's time to step into this month's amplified CREATIVITY & COMMUNICATION because It's a 3 energy month y'all.


But first, a quick reframe about what “being creative” means. We’re not referring to the paint & sew kind of creativity you think about when the word "creative" is mentioned. For you, dear Spa Owner, the 3 energy refers to the incessant flow of creative ideas & solutions you have for your clients and spa business type of creativity. Yes...you see it now, don’t you? Agreed! You ARE very creative!! 


I’m diving into how the wonderful energy of April provides us all an opportunity to amp up our creativity, communication, and those heart-to-heart connections in life & spa business, which fuels growth and brings fresh innovations to their businesses. Consider this forecast as your trusty spring guide to make the most of these potentials! You’ll also want to watch out for the most common 3 energy traps - it's the other side of the massive creativity coin that can undo your entrepreneurial creativity if you're going in blind. 


In this episode, you will be able to:

  • Discover how numerology can guide your business decisions and strategies for the month of April

  • Uncover the secrets (not-so-secret when you can decode it!) of capturing April’s 3 energy to drive growth and success in the spa business.

  • Learn why emotional intelligence will be especially needed this month to become a more effective and empathetic leader in your business.

  • Make note of four specific dates in April that will act as portals to structure, creativity, letting go & balance.

“In numerology, the biggest piece to remember is that we study the energetics of the numbers one to nine, and at any time, we get to choose whether we are expressing the high vibration or the low vibration.” Kirsten Foss


The resources mentioned in this episode are:

  • Join the Soul of Spa Business Membership for a deep dive into blending practical spa business tactics with Numerology. This membership includes monthly business calls, meditations, Focus Worksheets, community & more for seasoned spa owners seeking growth beyond the grind. IfThe beta test starts on April 9, and joining during this phase secures founding members pricing and the opportunity to provide feedback for future improvements for our fall 2024 launch.

  • Discover your Leadership Code! Download your free Leadership Code report and get valuable insights into how your Code influences your personal and business life.

Aligning Values with Business Practices: The Journey to Conscious Leadership with guest Ann Marie McKenzie22 Mar 202400:38:31

Step into the world of Conscious Leadership with our special guest, Ann Marie McKenzie! Join us as we explore the magic of integrating spirituality and numerology into your entrepreneurial path. Once you know about this style of running your business (in fact, you may already be doing this but didn’t know the term!), our hope is that you’ll feel inspired to align your values with your practices and embrace conscious leadership like never before!


In this episode, you will be able to:

  • Discover how Heart Conscious Leadership can transform your business approach and create a positive impact on your team and customers.

  • Unlock the power of integrating Numerology into your business strategy to gain a deeper understanding of your business's purpose and direction.

  • Develop your Emotional Intelligence to drive business success and improve your relationships with employees & clients.

  • Explore how Conscious Business Leadership can help you create a lasting impact and make a difference in your industry and community.

Enhancing Emotional Intelligence for Business

During our chat with Ann Marie McKenzie, we delved deep into the significance of emotional intelligence in the world of entrepreneurship. We learned that emotional intelligence isn't just about understanding and managing our own feelings, but also about navigating the emotions of others, paving the way for more enriching and sustainable business relationships.


“Everything is energy. And energetics matters because we are always emitting a vibration or a frequency. And that vibration or a frequency dictates what we attract into our world.” - Ann Marie McKenzie


The resources mentioned in this episode are:

  • Join the Conscious Business Collective: Connect with Ann Marie McKenzie and other like-minded entrepreneurs in the Conscious Business Collective.
  • Explore Conscious Business Immersion: If you're looking for a more personalized experience, consider the Conscious Business Immersion program.
  • Connect with Ann Marie: Visit Ann Marie McKenzie's website to explore her Numerology services, learn more about her approach to conscious business, and connect with her directly.
  • Follow Ann Marie on Instagram and Facebook
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