Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.
Get a masterclass on the best practices.
Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.
Hear from experts who will provide insights into all things advertising.
Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.
Hosted by Anthony Blatner, LinkedIn Certified Marketing Expert from Speedwork (https://speedworksocial.com/)
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✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads.
Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials but less effective for driving traffic or leads.
Learn the importance of technical specifications, like recommended video lengths and the impact of thumbnails and captions on viewer engagement.
Explore the common video ad pitfalls, functionality, and user experience.
🕒 Timestamps:
1:01 - New Companies Tab in LinkedIn Campaign Manager
2:46 - Retarget by Conversions API Data
3:35 - Video Prioritization on LinkedIn
5:05 - When Does Video Ad Work Best
7:41 - Common Video Ad Pitfalls
10:29 - Top 3 Uses of Video Ad
14:43 - Technical Components of Video Ad on LinkedIn
15:58 - Pros and Cons of Video Ad on Mobile & Desktop
17:46 - Video Duration and File Size Limits
20:56 - Chargeable Clicks on Video Ad
21:54 - Personalized the Video Ad with a Thumbnail & Captions
24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping
25:56 - Creative Strategy on Video Ad
27:27 - Great Video Ad Ideas
29:20 - Video Editor for Non-Video Editor
30:00 - Measurement Analysis and Optimization
32:43 - Episode Recap
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All About Text Ads, Spotlight Ads, Dynamic Ads - The Cheapest Ads on LinkedIn
Episode 26
Thursday, September 5, 2024 • Duration 23:47
✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.
Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.
Understand how to use text and spotlight ads effectively to increase brand visibility and engagement.
Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact.
🕒 Timestamps:
0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads”
0:37 - What’s New on the LinkedIn platform
1:38 - LinkedIn Beta Testing LAN-only campaigns
2:51 - Additional thought leader ad metrics
Measuring What Matters: LinkedIn Ad's New Measurement Tools
Episode 16
Thursday, April 11, 2024 • Duration 33:59
✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.
The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data.
How to Find the Riches in the Niches on LinkedIn
Episode 15
Thursday, February 29, 2024 • Duration 12:54
✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results.
🔑 Key Takeaways:
Tailoring advertising efforts to specific market segments improves engagement and ROI
Segment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maximize relevance.
Implement niched retargeting strategies based on audience engagement with specific campaigns.
Create segmented email sequences tailored to different audience preferences.
🕒 Timestamps:
0:00 - Introduction to LinkedIn Ads Radio and Niching
2:51 - Understanding B2B marketing forces on LinkedIn
4:10 - Business strategy and niching
4:52 - Approaching campaigns with niching and targeting
8:14 - Utilizing Chat GPT for deeper audience analysis
9:33 - Creating segmented email sequences
10:18 - Implementing niched and targeting strategies effectively
11:42 - Episode summary, final tips and recommendation
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Are you ready to turn your PDF files into an engaging LinkedIn lead magnet? If you want to optimize your guides and document reports to attract your audience, tune in! Let’s explore how you can captivate and spark meaningful interactions using the triple threat document ads!
In this episode, you’ll learn the latest LinkedIn advertising features that users and advertisers can benefit from. We’ll provide a detailed analysis covering its benefits, design considerations, engagement tactics, and integration with lead generation efforts. Discover everything you need to know about leveraging document ads effectively and using this powerful ad format.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Timestamps Audio:
00:53 - LinkedIn AI integrations
02:45 - How to win B2B quarterly report insights
06:04 - LinkedIn Ads account audit
07:06 - New post format and Ad format benefits
10:31 - Advantages of Documents Ads over Carousel Ads
16:55 - Optimization benefits and use cases of document ad
21:05 - Document ads limitations
22:49 - The best ideal format for document ad
28:12 - Triple threat ad format
29:18 - Best practices and tips
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Top LinkedIn Predictions for 2024
Episode 13
Wednesday, January 10, 2024 • Duration 18:14
Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing.
In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 2024
03:53 - Continuous growth of the organic social platform
04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement
07:21 - AI-generated content and automated machine attribution performance
10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future
11:06 - Business level integration in LinkedIn Business manager
12:18 - Economic challenges and opportunities
Prepare for a Big Q1 with LinkedIn Ads
Episode 12
Wednesday, December 13, 2023 • Duration 09:15
The first quarter of the year is undeniably a unique window for opportunity. It's a fresh new start; businesses are gearing up for ambitious goals, and marketers are seeking new opportunities to start the year strong.
In this episode, you'll learn how to prepare and get your LinkedIn marketing ready for a big Q1. We'll walk you through what you need to know, what to expect, what works best for the quarter, and why Q1 is the golden time for your LinkedIn Ads strategy! So, if you want to level up your marketing game, tune in!
And remember, Q1 is not just the beginning of the year; it's the beginning of your new chapter for marketing success.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Thought Leader Ads with Taina Palombo-Price from LinkedIn
Episode 11
Thursday, December 7, 2023 • Duration 22:39
Tune in to our latest episode of LinkedIn Ads Radio where we unlock the secrets of LinkedIn's newest ad format: Thought Leader Ads!
Join us and our guest, Taina Palombo-Price from LinkedIn, as we dive into how these ads are transforming the B2B marketing landscape.
Learn about their unique ability to boost individual profiles, hear about the many ways that companies are using them successfully, and discover their remarkable performance results.
Plus, get a sneak peek into the future of these ads and practical advice on leveraging them for your brand. Don't miss out on this exciting episode that can amp up your LinkedIn presence!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Do you want to power up your LinkedIn ads game and stay ahead in the ever-evolving digital marketing landscape? Tune in as we unravel the new features that LinkedIn has introduced to make your advertising efforts smarter, more targeted, and undeniably impactful!
In this episode, you’ll learn what’s new to the LinkedIn Ads platform and how to use these latest features effectively and laser-focus your marketing efforts. We’ll explore strategies to ensure your ads reach exactly the audience you want and drive visible results! Don’t miss out on this episode and elevate your LinkedIn ads game!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Timestamps Audio:
00:59 - The time when Microsoft acquired LinkedIn
02:22 - Upgrade on the Document Ads on LinkedIn Ads platform
05:12 - New options on the document ads
06:22 - Thought leader ads to boost posts for individuals
07:46 - From Website demographic features to website retargeting audience
09:22 - Message ad format and conversation ad format
11:43 - LinkedIn forms to validate work email address
12:32 - Revenue Attribution report to associate LinkedIn impact and Campaign level breakdown
15:13 - Predictive audiences that operate to lookalikes
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Q4 LinkedIn Ads Optimizations to Finish the Year Strong
Episode 9
Friday, November 10, 2023 • Duration 11:59
Are you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you!
Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Timestamps Audio:
00:57 - End of the year traffic decrease and cost increase
03:48 - Black Friday concept for B2B business
05:22 - Shift offers more top-of-funnel brand awareness
07:15 - Refrain from launching brand-new campaigns
08:57 - Front-load budgets during the holiday
09:30 - Using the LinkedIn audience network
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