Let's Talk Dog Business – Details, episodes & analysis

DESCRIPTION Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business.  She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you noticed and remembered. Kate shares practical strategies that any dog business, regardless of size, will be able to use. KEY TAKEAWAYS Branding your business changes your mindset. It stops you from thinking of yourself as just a small local business and helps you to grow. Branded small businesses have an edge over large corporations. Their brands are more personal and easier for customers to identify with. Lean into the things that you are passionate about. Identify something that is different about you and build that into your brand e.g. If you sing while walking your dogs – you could be the singing dog walker. It can be a tiny thing, something that makes you more human and personable is ideal. Build a purposeful brand rather than a professional brand. It tells people so much more about who you are and what they will get from working with you. Don’t be afraid to niche down. Kate´s business really took off when she did that. Niching down provides clarity – you know exactly who you are targeting and how to reach them. A clear mission and what makes you different from the competition are the foundations on which to build your brand. People crave human connection, and when you are authentic and share who you are personally, customers will be drawn to you. Kate teaches people to tap into psychology to design their website and advertising materials to make customers more likely to buy from them. BEST MOMENTS “A brand is not just a flat thing. It can have a personality, and it can match your personality.”  “As a small business, you have a whole lot more power in the fact that it’s you running it, and it’s not a team of faceless people.” “By the end of it (Kate´s training), they're like - that last piece of content took me 10 minutes because I have the foundations and know what I am talking about.” “We're just so blind to some of the special things about us…we put ourselves in a box.” “I just leaned into where I was in my life and the things that I'm passionate about.” EPISODE RESOURCES https://finbostudio.co.uk https://www.instagram.com/finbo_studio SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION In this episode, Jo & Vicky are joined by Shelina Duke The Poodle Trainer who switched from teaching primary school children to training dogs and specialising in Poodles. Shelina  very quickly went from only doing dog training in the evenings to working with clients from across the world.    She shares how family circumstances pushed her to change her mindset and seek out business training and mentorship that enabled her to grow at an astounding rate. KEY TAKEAWAYS   If you think of yourself as a small business, that is what you will continue to be – a small, local business. Changing your mindset is crucial. From the very start treat dog training as a business rather than a hobby. Invest in business training. You can learn a huge amount from non-dog training businesses. Stop caring about what other dog business owners think of you. Invest some of what you earn back into your business. Do not fall into the trap of working every single minute of the day. With social media you've got to keep showing up, it takes time for people to trust you. You need a strategy to get the most out of social media. The way you think about money and your business and the words you use hugely impacts how successful you are. If you don´t think you can grow and make a lot of money, you won´t. Comparing yourself with others keeps you small. If something doesn´t work, don´t hide from it, learn from it, tweak things and go again. Stick to your values and be client focused. BEST MOMENTS “I´ve never had freedom like this.” “As soon as I knew more about business, I asked myself – Why am I keeping myself so small?” “You are almost conditioned to stay in your lane.” “It’s really not as scary as it seems to put yourself out there on social media.” “Bringing staff on is f**king scary.” “Mindset is huge, and it is scary, but you’ve got to give into it.” “I stopped enrolling in every single course. They taught me to train better, but it didn’t help my business.” “The more you practice it, the easiest it is to get over it.” “Now I look back, and I genuinely don’t know how I did it without going insane.” EPISODE RESOURCES https://www.facebook.com/shelinathepoodletrainer https://www.withtheflo.co.uk/training-your-poodle https://www.instagram.com/trainwiththeflo SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705   Email hello@caninebusinessacademy.com ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/  

DESCRIPTION For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales.   Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain points and can be relied upon to solve their problem. His surprisingly simple 17 step sales page checklist, which can be implemented gradually, is sure to significantly boost your sales.   To get access to more pod classes, go to https://www.caninebusinessacademy.com/the-membership and sign up for a 7-day free trial. Once you know the academy is a good fit for you, the cost is just £27 +VAT per month and you can cancel at any point. KEY TAKEAWAYS   A sales page is very different from other types of webpages. Talk directly to the type of customer you are there to help. Focus on what you can do for them.  Stop talking about yourself, your years of experience, etc. It switches people off.  You don´t need to constantly justify yourself. Use testimonials and case studies to do that. Don´t over complicate things. Just demonstrate that you understand the problem, know how to resolve it and can be trusted to help. Some people read every word; others skim read. Adam explains how to engage both types of readers. Avoid jargon so Joe Public can understand. The more generic your sales page is, the less impactful it will be. To avoid this, create detailed customer avatars. Outline your promise, be clear who it is for, what problems you are promising to solve and how your fulfilling that improves your customers´ future life. Think about how the person you are speaking to feels now, and how you want them to feel after you´ve helped them. Anticipate and address objections.  Create a sales page for each service.  Tempt people onto your mailing list so you can convert them into customers later. BEST MOMENTS “As soon as you start talking about you, then, you are switching people off.” “It is impactful because people feel you are talking to them directly.” “Showing not telling is best.” “As a consumer …. I just want to know what you can do for me and what I need to do next.” “A good sales page makes the price less important.” “Simple is smart, complicated is stupid.” “The simpler the language is, the simpler it is to navigate, the better results you'll get.”   EPISODE RESOURCES Access the free 17P´s Sales Page Checklist - https://www.instagram.com/testtubemarketing  https://hemingwayapp.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness   Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705   ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how. They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you can sell them on, and making a lot of extra money from your knowledge. KEY TAKEAWAYS The strategy that got you to a turnover of £100k per annum is not the same one you will need to use to earn even more next year. When it comes to strategy, you need to know what to implement at the right time for the stage your business is at. If your goal is to earn £50k to £100k niching down and providing one, maybe two products, is the right strategy. Don’t fall into the trap of creating a business that has a huge turnover but has such high overheads that you still cannot take out a decent income for yourself. Many owners of big training centres have this issue. Don´t let the idea of paying more tax when you grow beyond a certain point hold you back. But do fully factor it into your pricing. Pushing past the VAT threshold is not easy, but necessary. Otherwise, your business will be forever held back. Regularly reviewing where you are and where you want to go ensures you are always striving for the right things. Keep your accounts up to date and do the analysis. Every time you put out an ad or post, track how well it works. If a marketing method is working, double down on it.  Don´t be afraid of spending money on advertising that provides good ROI. There’s a lot of profit potential wrapped up in your brand and expertise. Continually nurture them so you can use them to generate more income over the long term, e.g. Sell coaching or a book. Create other related assets that you could potentially sell off at a later date. Jo & Vicky share several examples. Be careful about employing people. A lot of businesses do this too soon.   BEST MOMENTS “As soon as you start pushing past that 100k mark, that's when the strategy needs to change.” “You have to reassess as you start to grow.”  “So many businesses purposely cap their earnings so they don't go over that VAT.” “Start building up a bank of assets.” “You need to have multiple sources of income.” “They all supplement and support one another, whilst being a standalone product in their own right.” “It´s all about knowing who you are as a business.” “Really look at the data. Look at what your customers are saying.” “Get all of the knowledge that's in your head down onto something.”   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.  

In this episode, Jo & Vicky discuss how to avoid getting stuck in a cycle of not following through on what you learn. They explain why so many of us invest time and money into training but fail to take action and apply what we have learned. It's a very common pattern of behaviour that leaves you unable to make progress and grow your business. Jo & Vicky explain how to set specific goals, step outside of your comfort zone so you can benefit from more effective techniques and maintain motivation. They also cover overcoming fear of rejection, how to be honest with yourself about progress and recognise when it is time to tweak what you are doing. KEY TAKEAWAYS Sustainable change takes time. Be consistent and patient. If you are not, nothing will change. Be honest with yourself about how much you are doing to change things. Often, when you look at the data you will realise that your efforts are too limited. Use measurable data to monitor how effective what you are doing is. We are all guilty of shiny object syndrome e.g. buying a course, starting strong, but being distracted by another course before we have taken action on the first one. Accept that making a change usually means a bit of discomfort. Cold calling is hard but very effective. Once you get comfortable with it, do it regularly, so that you never lose the skill. Stop using the “nothing works” excuse. If others are finding success you can too. Fear of rejection is normal, but don´t let it stop you. The more often you get rejected, the more resilient you become and the less it will bother you. Having a strong purpose and regularly reminding yourself of it will push you outside of your comfort zone and get you results. Sometimes hiring someone to do the day-to-day tasks is the change that you need to make.    BEST MOMENTS “What have you identified that you'd like a different outcome for?” “What's the motivation behind wanting the change? And is the motivation high enough?” “You have to keep stepping out of that comfort zone if you genuinely want something to change.” “Social media… is the best form of advertising you will ever get. However, it is not the only form.” “I´d say there is an element of magpieing, because we are only human…there´s the little shiny object thing.”   EPISODE RESOURCES Hannah Molloy episode - https://podcasts.apple.com/gb/podcast/how-knowing-your-why-and-developing-your-character/id1727170978?i=1000655605787   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705   ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

DESCRIPTION In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past training experiences, motivation and challenges so you can tailor what you provide to meet their needs. They also discuss how to avoid letting your own mindset and biases negatively impact your ability to coach others or recognise where you need to change.   KEY TAKEAWAYS If you are not spending the time understanding your customer and your audience, you are going to fail. When things are not going well, don´t immediately blame the client. First, ask yourself what role you may be playing in that failure and what you can do to improve the situation. If you have a lot of negative thoughts about your clients, it will come through in how you teach, so change that. Jo & Vicky explain how. Negativity is toxic, it drastically slows down growth. A lot of dog trainers are putting their clients in a box, and they're expecting them to ask no questions. Every dog owner and dog is different, which is why you have to offer them a personalised service that is tailored to them. Every business is different, so, never work with a mentor that only offers you cookie cutter solutions. Often, using a cookie cutter strategy will lead to you doing things that you are not 100% comfortable with and are, therefore, not fully committed to. A good mentor will push you but also know when to hang back and let you move forward in your own way. Timing is important when you are being mentored. If you are pushed too hard too soon the chances of failing are higher, which can lead to your giving up. BEST MOMENTS “We forget that we are dealing with sentient beings, both dog and human, and we all have different behaviours, perceive and consume things differently.” “I genuinely don’t think you can separate yourself from your business.” “You are calling the shots, and you are making the decisions, where are you making those decisions from? From the business mindset or from your mindset? “ “A brain is a bit like Spaghetti Junction … learn how to work through those barriers, blockers and limiting beliefs.” “Ask as many questions as you can to figure out how that person actually feels.” “If you're surrounding yourself with negativity, you’re going to be dragged down in two seconds.”   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705   ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo and Vicky discuss why so many dog trainers feel guilty about how much they need to charge to generate a profit. They look at why being afraid to set a high enough price point is so widespread within the industry and the negative impact this has on you and your customers. They explain, in detail, how to overcome this negative mindset so that you can help moredog owners, including those that do not have much money, and once again enjoy yourwork. This episode includes a process you can use to determine what the right price point is for your business. KEY TAKEAWAYS  If your business does not make a profit, it will fold, and you will not be able to helpany more dogs. When your price point is high enough to cover all of your overheads and pay you adecent wage, you work fewer hours and have the energy to help other groups of dog owners who are in dire need.  Everyone makes choices about how much they want to pay for things e.g. someonewho can afford a Range Rover might decide to buy a Kia instead. Your customers can choose to pay your prices or look for someone cheaper. Somemay even pay more than you charge to use a trainer that is closer to their home. Most people have already spent thousands on buying their dog and what it needsand are only too happy to invest more in training. Knowing your numbers is the first step in identifying the right price point for yourbusiness. One-off classes are rarely cost effective or sustainable for a business. Jo and Vicky explain why and what to do instead. High levels of customer retention make it far easier to stay profitable. Having a high price point does not mean you cannot help those dog owners who arestruggling to make ends meet. It actually enables you to help more of them.  Look at how you feel about money, it has a huge impact on how you show up andyour ability to ask for what you are worth. BEST MOMENTS “Be yourself, offer the service that you believe is right.”“Stop using the word charging … it has a negative connotation .” “Those businesses that have really good customer retention are the ones that succeed .”“If you don't go in with a higher ticket model, you're going to be stuck really quickly .”“The few that are willing to pay the higher investment allow you to be accessible to nearlyeverybody you want to be.”“If you genuinely want to be accessible to everyone, you have to make sure that the business is looked after.” SOCIALS AND IMPORTANT LINKShttps://www.tiktok.com/@letstalkdogbusinesshttps://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.comCommunity Facebook Group:https://www.facebook.com/groups/caninebusinessacademycommunity/Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTSMeet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo,with a background in corporate business, and Vicky, a dedicated advocate for rescueorganisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind –managing two successful businesses, pursuing a full-time university degree, and parentingtwo little ones under four. Each of their homes combined is a lively menagerie, housing fivedogs and an abundance of chickens.

In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide. Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Something that will make your work more enjoyable and profitable.  KEY TAKEAWAYS When you know who your ideal client is, you attract the people who like the way you teach and can learn better from you, which makes your work easier and more fulfilling. If you don't know who you are and what the purpose of your business is, what you're trying to achieve, you won´t  know who your ideal client is. If you don't know who you're talking to, where they hang out, and what their pain points are, your marketing won´t work. If you feel your clients don´t respect you or are not making progress, pause and ask yourself if you are attracting the right type of clients for you. Think about the people you have enjoyed working with and have successfully helped. Write down everything you know about them to create an avatar of your ideal client. Don´t stretch yourself too thin.  You can´t be all things to all people and do too many things at once. Over delivering is exhausting, which makes it harder to do your job well. Get the balance right. Structure your sessions in a way that works for both you and the client. Sometimes shorter sessions are more effective. Don’t take your business or client´s problems home with you.   BEST MOMENTS “If you know who your ideal client is, you attract the right people.” “I don't know a dog trainer that doesn't over deliver.” “Think of the clients that you have really enjoyed working with. Think of what that looked like and how it felt for you.” “Make consistent efforts in the right direction.” “Use that avatar to really identify who your business is there to serve.” “I get to play, create, and I get to spend more time with clients then creatively pull together programs that I like.” “Overwhelm comes with trying to do too many things.· “You walk away with actionable steps to start moving that needle in your business, making the changes that you really want to make.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

For this episode, Jo & Vicky are joined by Carrie-Anne Selwyn, the founder of Canine Hoopers World.  After discovering Hoopers with her Chihuahua, Minx, and realising it was a sport that any dog, regardless of age, fitness level, breed or size could enjoy, Carrie-Anne wanted to literally tell the world - which is exactly what she did, and then some. To date, she has taught 600 trainers in 6 countries, and each has introduced hundreds of dogs to the sport. Carrie shares her inspirational business journey, including how Jo & Vicky´s mentoring skills have helped her to take things to the next level. They discuss being authentic, attracting the right clients, staying focused and authentic, and much more. KEY TAKEAWAYS Hoopers is a sport any dog can enjoy, regardless of age, breed or size. Dogs love it. Hooper is a low impact sport that dogs can play throughout most of their lives. The sport engages your dog mentally as well as physically. You can start with one simple move and increase the distance, so it is an easy way to build a dog´s confidence. The fact that you can start small and literally practice it in your living room or garden, makes it work for anyone. Hoopers equipment is inexpensive and easily fits into a car boot. Regardless of how good your idea is, turning it into a business is hard. Don´t worry too much about what other people think. Remain focused, stick to your plan and don´t get sidetracked by shiny things. The right business mentor will enable you to cut through the noise and get things right first time. Be yourself and you will attract the right clients. Your personal brand is important. Being authentic is vital. Regardless of how successful you are, you will experience down times, e.g. After CoVid Carrie was very drained, she explains how she got past that. Fear is natural, you get butterflies because you care about getting it right. The best way to get past it is to ask for help, be brave and do it anyway.   BEST MOMENTS “This is a really cool sport because all dogs can do it.” “It is like croquet with a dog - without the flamingos.” “As long as the vet says they're fine to be walked, they can play Hoopers - they don't have to go fast.” “If you don't love what you're trying to get out to the world, no one else is going to love it.” “Your journey has been so much about your mindset and about where those blockers and fears come from.” “Butterflies are not a bad thing, they mean you care.”    ABOUT THE GUEST https://www.caninehoopersworld.com https://www.tiktok.com/@caninehoopersworld https://www.facebook.com/caninehoopersworld https://www.facebook.com/carrieanne.bush     SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness     Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705       ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.  

In this episode, Jo & Vicky are joined by Helen Tudor who has helped thousands of entrepreneurs to master attracting clients via LinkedIn. Showing them how to do so in 30 mins per day without sending endless DMs.  Recently, Helen pivoted and now runs her Ideal Client Attraction Mastermind, through which she teaches business owners to identify their ideal client avatar and attract those clients. People who you can definitely help and who you enjoy working with and who are also prepared to pay you well. KEY TAKEAWAYS Be really clear about your client avatar. Use the exercises Helen shares to do this. Create your social media content to appeal to your ideal client avatar. If a client raises a red flag, trust your gut and don´t work with them. On Facebook, Instagram, LinkedIn, talk directly to the person who would come along to your class or event. Don´t be afraid to charge, people will always spend on their dogs.  If you don´t specialise you turn into a generalist, so clients stop seeing you as an expert. You can use free content to connect with people. If you move them, they will be back for more. When you are aligned with your purpose, your mission people will be drawn to you. Never forget that you are in the people business. Take the time to genuinely connect with them. With LinkedIn, consistency is key. Just add people, engage with people, and regularly put out posts. Helen´s LinkedIn Mastermind has generated £3 million. Proving that sharing your knowledge is a very powerful way to earn extra income. BEST MOMENTS “I use LinkedIn in a really specific way that I invented when I was very, very broke. .” “I've made millions from just saying the same thing over and over again for a decade.” “My message about clients, is - it's not you, it's them.” “ You should be saying no to more clients than you're saying yes to because you should be curating a client list that brings you joy.” “Visualise your best ever client and how that person made me feel.” “If you want love and you want an audience, you've got to take the hate because it's two sides of the same coin.” “Do you want to be a Rolex, or a Casio? They both tell the time, so let somebody else deal with the lower end of the market.” “Become the go-to person in your niche, in your area.” EPISODE RESOURCES https://www.linkedin.com/in/helentudor https://www.facebook.com/helentudoronline https://www.youtube.com/channel/UCkjZcsv93zzFLiyQFMHMc_A SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.