Let's Talk Ads – Details, episodes & analysis

Podcast details

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Let's Talk Ads

Andre Kempe, Kevin Dosanjh

Business

Frequency: 1 episode/13d. Total Eps: 14

Let’s Talk Ads – with Andre Kempe, CEO of Admiral Media No fluff. No sales pitches. Just real talk about what actually works in digital marketing. Hear from the winners in the industry as we zoom in on 3–4 sharp, actionable topics – from mobile growth tactics and scaling strategies to leadership insights and the latest industry trends. Whether you’re a founder, marketer, or growth nerd, this show is built to give you ideas you can actually use. No signups. No barriers. Just press play. Let’s Talk Ads is here to educate, challenge, and inspire. One real conversation at a time.

Recent rankings

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Apple Podcasts

🇩🇪 Germany - marketing
06/11/2025
#94
🇩🇪 Germany - marketing
19/06/2025
#75

Spotify

No recent rankings available

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https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/&nbsp

RSS feed quality and score

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RSS feed quality

To improve

Score global : 63%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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Signal Engineering: Buzzword or Secret Weapon?

Episode 3

Wednesday, June 11, 2025 • Duration 37:05

Join Andre and subscription app marketing legend Thomas Petit for a deep dive into "Signal Engineering" - the art and science of optimizing the data signals you send back to ad networks to dramatically improve campaign performance.

In this episode, Thomas reveals advanced strategies that go far beyond basic event optimization, including:

- How to "fake" user values to guide ad networks toward your most valuable customers

- Why gaming companies do the OPPOSITE of subscription apps when handling whale users

- The counterintuitive approach of lowering high-value user signals to prevent campaign disruption

- Real examples of signal manipulation that improved traffic quality over 6 months

- When automation actually makes your job MORE complex, not easier

Key Takeaways:

✅ How signal engineering differs from traditional event optimization

✅ Advanced value manipulation techniques for different verticals

✅ Why creative iteration still trumps technical optimization

✅ The future of UA in an increasingly automated world

✅ When to invest in signal engineering vs. when it's overkill

Whether you're spending $1K or $400K per day, this episode will change how you think about the data you're feeding to Facebook, Google, TikTok, and other ad networks.

Perfect for: UA Managers, Growth Marketers, Performance Marketing Teams, Agency Owners

Chapters

00:00 - Introduction & Welcome to Thomas Petit
02:00 - What is Signal Engineering?
04:30 - Advanced Value Manipulation Techniques
09:00 - Testing and Measuring Signal Changes
12:20 - Timeline and Implementation Strategy
15:30 - Creative vs. Signal Engineering Impact
19:00 - Product Optimization and Full-Funnel Thinking
23:00 - The Future of UA in an Automated World
26:00 - Network-Specific Signal Strategies
31:00 - When Signal Engineering Makes Sense
34:00 - Creative Production Priority
36:20 - Wrap-up and Key Takeaways

🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •

Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/

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Wealthsimple App Growth: 10x with Bubble Tea and iPhones!

Episode 2

Wednesday, May 28, 2025 • Duration 50:27

What do bubble-tea pop-ups and free iPhones have to do with one of Canada’s fastest-growing fintech apps? In this episode of Let’s Talk Ads, Admiral Media CEO Andre Kempe sits down with Natasha Saviuk, the Growth Director who helped Wealthsimple 10× assets under management by turning bold brand moments into viral acquisition loops.

🎧 Press play to learn:

The inside story of Wealthsimple’s “Free iPhone Frenzy” and how a CAC stunt delivered record-high signups
Why Natasha bets on IRL theatrics (yes, bubble-tea stands) to supercharge digital referral funnels
A step-by-step breakdown of her 4-layer virality stack
Creative testing tactics that lowered paid-social CPAs
How to align legal, product and paid teams so wild ideas actually ship
Natasha’s favorite growth metric (it’s not ROAS) and the dashboards she refreshes every morning

Timestamps:

00:01:17 - 00:02:36

Natasha’s Role & WealthSimple’s Mission

00:02:37 - 00:07:15

Incentives as a Growth Strategy

00:07:16 - 00:11:37

Why Incentives Work for High-Net-Worth Users

00:11:38 - 00:14:40

Building Winning Incentive Campaigns

00:14:41 - 00:20:31

Impact on Paid Social & CAC

00:20:32 - 00:27:26

Neuroscience → Marketing: Natasha’s Career Path

00:27:27 - 00:33:26

Memorable Failures & Lessons

00:33:27 - 00:42:15

Scaling Growth via Campus & Referral Tactics

From Startup to 50 million Global Users: SplashLearn’s Long Term Growth

Episode 1

Wednesday, May 14, 2025 • Duration 43:16

From 0 to 50 million users, with ZERO tracking - Let's Talk Ads with Atishay Jain from SplashLearn

What if you had to scale a kids’ app to 50 million users without IDs, cookies or retargeting?

SplashLearn’s Growth Director Atishay Jain did exactly that—and in this episode of Let’s Talk Ads he breaks down the privacy-first playbook that still converts in a COPPA-ruled world.

Inside you’ll hear:

0:00 Intro & why tracking is off-limits for kids apps

3:12 COPPA, GDPR-K & California laws decoded

8:45 Meta & Google set-ups that still deliver when SKAN is useless

14:10 Creative tactics: turning boring math drills into thumb-stopping UGC

18:52 Incentives that pull parents in—without shady targeting

23:30 Attribution when you can’t follow the user

28:05 “measurement” vs. “tracking” and how to pitch it internally

32:40 Building a multi-app portfolio: SplashLearn, SplashJunior & SplashBox

36:55 Atishay’s biggest mistake—and the growth habit that fixed it

👤Guest

Atishay Jain — Growth Director, SplashLearn

🎙️Host

Andre Kempe — Founder & CEO, Admiral Media

🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •

Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

How TikTok Is Changing Game Design and Marketing | Manuel Prueter (Colossi Games)

Episode 14

Wednesday, October 29, 2025 • Duration 51:37

In this episode of Let’s Talk Ads, Andre Kempe (Founder & CEO of Admiral Media) talks with Manuel Prueter, Co-Founder & CEO of Colossi Games, about how TikTok, AI, and creator-led marketing are changing the way mobile games are designed, marketed, and scaled.

Manuel shares his journey from MMO games to building one of Europe’s most exciting mobile studios. He breaks down how short-form video, user-generated content, and AI-driven tools have transformed creative testing, user acquisition, and storytelling in gaming.

Together, they explore what it takes to stay relevant in a fast-moving industry — from balancing creativity with performance to building a studio culture that thrives on experimentation and data.

What you’ll learn:

How TikTok and creator culture influence game discovery and UA
The impact of AI on creative production and campaign testing
How to align marketing, design, and product for sustainable growth
Why creative iteration and authenticity drive long-term success

Perfect for:
Game developers, UA managers, growth marketers, creative strategists, and anyone interested in how the world’s top gaming studios merge storytelling with performance marketing.

Connect with Andre & Admiral Media:

Andre Kempe on LinkedIn → https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
Admiral Media → https://admiral.media/
Let’s Talk Ads → https://letstalkads.io/

Connect with Manuel Prueter:

LinkedIn →

Why Product Beats Promotion: (with Luis De La Cámara)

Episode 13

Wednesday, October 22, 2025 • Duration 43:27

Even Angry Birds can’t rely on fame alone.

In this episode, Andre Kempe sits down with Luis de la Cámara, VP Global Marketing at Rovio, to discuss how product-led growth, AI, and creativity keep one of the world’s most iconic gaming brands relevant.

Luis shares how Rovio connects product insights with marketing strategy, how creative testing can influence gameplay, and why AI and machine learning are reshaping both advertising and game design.

He also dives into recruiting in the AI era, building teams that balance deep technical expertise with creative, cross-functional thinking.

Topics Covered:

Why great products drive brand success
How “fake” ads can inspire real gameplay
AI’s role in creative testing and game design
Balancing creativity and data in marketing
Recruiting T-shaped marketers for growth

Key Takeaways:

A strong brand can’t save a weak product
AI powers smarter gameplay and marketing
True innovation happens where creativity meets data

🔗 Connect

👨‍💼 Andre Kempe — CEO, Admiral Media
LinkedIn | Admiral Media

🎮 Luis de la Cámara — VP Global Marketing, Rovio
LinkedIn

🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

Cracking FinTech Growth (7 Hard Truths About Performance Marketing)

Episode 4

Wednesday, June 25, 2025 • Duration 45:43

In this episode of Let’s Talk Ads, Andre, CEO of ⁠Admiral Media⁠, sits down with Drew Hampton, Head of Performance Marketing at ⁠Varo Bank⁠. One of the largest neobanks in the US.

Drew shares his playbook for compliant, test-driven performance marketing, discussing the unique challenges of fintech advertising, the impact of privacy changes, and how to optimize campaigns in a highly regulated space.

From event testing strategies to attribution hurdles (SKAdNetwork vs. probabilistic modeling), Drew breaks down what works (and what doesn’t) when scaling a fintech app.

Plus, he shares insights on team structure, creative optimization, and why web-based campaigns outperform app installs for Varo.

Key Takeaways:

Why web-based marketing drives better efficiency than app install campaigns
How to structure event testing for fintech compliance
The impact of privacy changes (iOS 14.5, SKAN) on performance marketing
Why probabilistic attribution is becoming essential
How to motivate teams & foster a performance-driven culture

Audio Chapters:

00:00 – Intro
00:13 – Welcome to Let’s Talk Ads
00:50 – Drew’s background & role at Varo Bank
02:34 – What is Varo Bank? (Neobank for underserved consumers)
04:38 – Drew’s transition from Spin (e-scooters) to fintech
06:40 – Differences between mobility & fintech marketing
08:24 – Why Varo Bank focuses on web-based marketing over app installs
10:50 – How event testing improves campaign performance
12:30 – The impact of privacy changes (iOS 14.5, SKAN)
15:20 – Best channels for early-stage fintech startups
18:00 – Should founders run ads themselves or hire experts?
21:40 – The most underrated skill for performance marketers
24:30 – Biggest campaign success at Varo Bank
27:50 – Event testing roadmap – how to structure tests31:20 – How to motivate teams & build a performance culture36:10 – Attribution challenges (SKAN vs. Apple Search Ads)39:50 – The future of MMPs (Mobile Measurement Partners)44:20 – Final thoughts & where to connect with Drew

From Dating App failure to Europe's largest social platform for Best Agers (with Lukas Reinhardt)

Episode 12

Wednesday, October 15, 2025 • Duration 41:27

In this episode of Let’s Talk Ads, host Andre Kempe (Founder & CEO, Admiral Media) sits down with Lukas Reinhardt, Co-Founder and CMO of Meet5 - Europe’s largest social community app for people over 40.

Lukas shares how he turned a failed dating concept into a thriving real-world community platform, connecting thousands of users across Europe. Together, they dive into how Meet5 captured the attention of a “forgotten demographic”, what makes offline experiences so powerful, and how marketers can authentically reach audiences beyond Gen Z and Millennials.

What you will learn:

How Meet5 evolved from a dating app into a social success story
Why the 40+ audience is a massive untapped market
The role of trust, safety, and simplicity in app growth
How Meet5 built genuine community engagement beyond the screen
Practical marketing takeaways for app founders and UA managers

Key insights:

The over-40 demographic is often overlooked — but incredibly loyal once reached effectively.
Real-world experiences create stronger emotional connections than traditional “swipe” apps.
Meet5’s success proves that growth doesn’t always require flashy features — just authenticity and focus.

Connect with Lukas:

LinkedIn: Lukas Reinhardt
Meet5 Website: https://www.meet5.de/

Connect with Andre & Admiral Media

Andre’s LinkedIn: Andre Kempe
Admiral Media: https://admiral.media

Optimizing for AI Search: The Practical Guide to LLM-Driven Marketing (with Norman Nielsen)

Episode 11

Wednesday, October 1, 2025 • Duration 41:50

How do you scale millions in growth without paying Google, Meta, or TikTok?

In this episode of Let’s Talk Ads, Admiral Media founder Andre Kempe sits down with Norman Nielsen (VP Growth @ Omio) to explore how AI and large language models (LLMs) are transforming organic growth.

Norman shares how Omio drives revenue from “unpaid” channels like SEO, ASO, and CRM — and why AI + LLMs are rewriting the playbook for growth marketers.

🎧 What You’ll Learn:

How AI & LLMs are changing SEO, ASO, and CRM
Why “unpaid” channels can generate millions in growth
The balance between organic and paid marketing strategies
A hype-free look at practical AI for growth marketers

👉 Perfect for growth marketers, UA managers, app founders, SEO/ASO specialists, and anyone curious about practical AI in marketing.

Let's Talk Ads – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Let's Talk Ads – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other7

LinkedIn16

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other7

LinkedIn16