Leaders On Purpose with Manal Bernoussi – Details, episodes & analysis

In this powerful episode of AAA Dialogues in partnership with Leaders On Purpose Podcast, Manal Bernoussi sits down with Prof. Rattan Lal, one of the world's leading soil scientists, contributor to the IPCC (Nobel Peace Prize 2007), recipient of the World Food Prize, and globally recognized expert on soil health, climate resilience, and regenerative agriculture.

But this conversation goes far beyond soil science.

From his childhood growing up on a farm to his lifelong mission to restore degraded land, Prof. Lal shares lessons on purpose, resilience, food security, climate action, leadership, and the future of Africa.

Why does healthy soil matter? Can agriculture become part of the climate solution? What must Africa do to unlock its agricultural potential? And what role can policymakers, scientists, and farmers play in shaping a better future?

A thought-provoking and deeply inspiring conversation on the power of nature, stewardship, and human responsibility.

• Why Africa can feed the world
• The hidden link between soil, climate, food, and human health
• The philosophy of "One Health" and interconnected systems
• No-till farming, conservation agriculture & regenerative practices
• Soil degradation, carbon sequestration, and climate resilience
• Why agriculture is part of the solution — not the problem
• Empowering African farmers, especially women smallholders
• The role of policy, financing, and incentives in transforming agriculture
• Why Prof. Lal believes soil may hold the key to Africa's future

AAA Dialogues is a special series marking the 10th anniversary of the Adaptation of African Agriculture (AAA) Initiative, launched under the leadership of His Majesty King Mohammed VI to place agriculture at the heart of climate action across Africa.

00:00 – Why Africa Can Feed the World
00:00:35 – Welcome to AAA Dialogues
00:01:55 – Prof. Rattan Lal's Early Journey & Childhood on a Farm
00:05:19 – Soil, One Health & Ancient Wisdom
00:06:58 – The Turning Point: Why Study Soil?
00:07:45 – Zero-Till, No-Till & Conservation Agriculture
00:08:46 – The Anthropocene: When Humans Changed the Planet
00:10:23 – Why Soil Is Not "Just Dirt"
00:13:19 – Can Africa Become the Breadbasket of the World?
00:17:06 – Soil Carbon Sequestration & Climate Solutions
00:22:19 – African Agriculture, Smallholders & Irrigation
00:26:42 – The 3 Non-Negotiables for African Agriculture
00:29:03 – AAA Vision 2036 & Empowering Farmers
00:35:02 – Purpose, Legacy & Why Africa Matters
00:36:54 – Advice to Young African Scientists
00:38:54 – What Success Would Look Like for AAA in 10 Years
00:40:53 – War Is a Crime Against Nature

#AAAInitiative #Agriculture #Africa #ClimateChange #FoodSecurity #SoilHealth #RegenerativeAgriculture #Leadership #Sustainability #ClimateAction #RattanLal #LeadersOnPurpose #AAA #AfricanAgriculture #leadersonpurposepodcast #Inspiration #Africa

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What does it truly mean to lead across cultures?

In this episode of the Leaders On Purpose Podcast, I sit down with Leila Serhan, Senior Vice President at Visa, who oversees a diverse region spanning North Africa, the Levant, and Pakistan.

With decades of experience navigating complex markets and multicultural teams, Leila shares powerful insights on leadership, identity, and what it takes to operate effectively across borders.

Together, we explore the deeper layers of leadership beyond strategy and performance: the human ability to adapt, listen, and build trust across cultures.

This conversation is a reflection on humility, curiosity, and the responsibility leaders carry when representing organizations across different societies.

• What leading across cultures really means in practice

• Why curiosity and listening are essential leadership skills

• The invisible mistakes executives often make when operating internationally

• The importance of cultural intelligence in global leadership

• How personal identity shapes the way we lead

• Lessons from managing teams across North Africa, the Levant, and Pakistan

Leila Serhan is Senior Vice President at Visa, where she leads operations across North Africa, the Levant, and Pakistan. She is widely recognized for her leadership in the financial services industry and her ability to bridge cultures while driving innovation and growth across diverse markets.

The Leaders On Purpose Podcast is created and hosted by Manal Bernoussi, international MC and moderator. Through candid conversations with global leaders, entrepreneurs, and thinkers, the podcast explores the human journeys behind leadership — the doubts, lessons, and purpose that shape impactful careers.

🎧 Listen on: Apple Podcasts | Spotify | Deezer | YouTube
📺 Watch the full conversation on YouTube.

In this powerful episode, I sit down with the brilliant Anita Erskine, Executive Director of Erskine Global Communications and one of the most compelling voices in Africa's media and storytelling landscape.

Anita and I first connected as co-hosts at GITEX AFRICA last year, and since then, our paths have continued to cross in meaningful, intentional ways — a true reflection of shared purpose and aligned vision.

Anita opens up about her journey — from discovering the power of her voice to navigating the risks of building a media platform with impact at its core. Together, we explore what it takes to stay grounded in a fast-paced world, the role of doubt in shaping resilience, and the courage it takes to lead with heart.

This conversation is a deep dive into what it really means to lead with purpose, especially in high-pressure environments. It's also a celebration of storytelling as a force to shape Africa's narrative from the inside out.

🎧 In this episode, we explore:

• The moment Anita first recognized communication as a tool for change
• The entrepreneurial highs and lows behind building Erskine Global Communications
• Staying centered and connected to purpose amidst external pressure
• The making of Sheroes and how the project transformed her
• Reflections on navigating spaces where her presence and ambition weren't always fully seen
• What makes African entrepreneurs truly unique
• Why storytelling matters — especially the messy, behind-the-scenes version
• And her message to the next generation of African leaders

Anita's energy is radiant, her insights are hard-earned, and her voice is one that will stay with you long after the episode ends.

🎙️ Thierry Janssen – La posture juste : être en harmonie avec soi et le monde autour de soi

Ancien chirurgien devenu psychothérapeute, Thierry Janssen explore depuis plusieurs années la relation entre le corps et l'esprit pour tendre vers la « posture juste » : un état d'harmonie avec soi-même et avec ce qui nous entoure.

Dans cet épisode, nous revenons sur les principes de cette posture, en particulier dans le cadre professionnel, ainsi que sur l'approche développée au sein de l'École de la posture juste, qu'il a fondée à Bruxelles. https://edlpj.org/

« La justesse absolue est ce qui permet de s'adapter aux situations en agissant avec le maximum de respect pour la vie en nous et autour de nous », explique-t-il.
Plus qu'un concept, cette posture essentielle est souvent mise à mal par nos comportements névrotiques. Elle invite à un véritable cheminement, à la fois psychologique, physique et spirituel.

Un échange profond et éclairant sur la transformation intérieure au service d'un leadership plus aligné.

🎙️ Dans cet épisode inédit de « Leaders On Purpose », Manal Bernoussi reçoit Moncef Belkhayat, une figure incontournable du paysage économique et politique marocain.

Entrepreneur à succès, ancien ministre, bâtisseur de projets et de rêves, il se livre ici comme rarement auparavant.

Dans cette conversation authentique, il partage les moments de doute, les leçons de vie qui l'ont transformé, et les valeurs profondes qui guident chacun de ses choix : la famille, l'action, la transmission.

Il nous parle de succès, oui, mais aussi de ses cicatrices invisibles, de ces instants charnières qui redéfinissent une vie, de ses conseils les plus puissants pour les leaders et les entrepreneurs d'aujourd'hui… et de demain.

Un échange rare, vibrant, authentique — pour tous ceux qui croient que le leadership, ce n'est pas seulement diriger… c'est inspirer, oser, et rester profondément humain.

➡️ Au programme :

- Les coulisses de son parcours pro et perso
- L'importance des valeurs familiales
- Ses conseils pour bâtir un réseau solide
- L'équilibre vie pro/vie perso quand on mène plusieurs vies en une
- Sa définition du leadership éclairé et ancré

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For the first time ever on Leaders On Purpose Podcast, the host becomes the guest!

In this special episode, host Manal Bernoussi hands over the mic to her friend—and very first guest of the podcast—Dina Lahlou. Together, they dive into the story behind Leaders On Purpose Podcast: what sparked the idea, why it's a bilingual platform, and how it has evolved over time. But beyond the podcast, Manal opens up about her own personal growth journey, the challenges she's faced, and the mindset shifts that shaped her path.

A candid and heartfelt conversation between two friends about purpose, transformation, and stepping into one's own voice.

Dans cet épisode exceptionnel de Leaders On Purpose Podcast, Manal Bernoussi reçoit M. Ryad Mezzour, Ministre de l'Industrie et du Commerce du Royaume du Maroc. Une conversation authentique autour de son parcours, les lecons de vie qui l'ont marqués, les transformations du Made in Morocco, du leadership et des défis économiques du pays.

Au programme :
- Les moments clés qui ont façonné son parcours personnel et professionnel
- L'évolution de l'image du "Made in Morocco" et la vision du "Invented in Morocco"
- La gestion des défis économiques et des sceptiques/"Nay Sayers"
- Les ambitions du Maroc pour la Coupe du Monde 2030
- Les valeurs essentielles d'un leader et la transmission du patriotisme aux jeunes générations
- Son conseil aux entrepreneurs

À découvrir et à partager !
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📲 Rejoignez la conversation :
📌 LinkedIn : https://www.linkedin.com/in/manalbernoussi/
📌 Instagram : @leadersonpurposepodcast @manalbernoussi

Un échange inspirant à ne pas manquer ! 🎧

Dans cet épisode en français de Leaders On Purpose Podcast, Manal Bernoussi entame une conversation profonde et inspirante avec Nihal Djebli, auteure du livre "Briser les chaînes, le cadeau de la transformation".

Hypnothérapeute, maman, dirigeante et entrepreneure, Nihal partage son parcours et les enseignements clés de son premier roman, écrit avec le langage du cœur. Ce livre explore la nécessité de remettre en question les croyances limitantes et d'entamer un chemin de transformation vers sa vérité intérieure.

Ensemble, elles discutent de personnages universels dans lesquels nous pouvons toutes et tous nous retrouver : Salma face au burnout, Laila face à une injustice professionnelle, Kamal qui hérite d'une entreprise familiale mais sacrifie sa passion, Sara passionnée par son travail, Zayn face aux défis et dégâts de l'ego en entreprise, etc.

📖 Pour vous procurer le livre "Briser les chaînes" :

• Sur le site officiel : http://www.ladynspire.com
• Au Maroc, en commande directe via WhatsApp : 0633050282
• A l'International : Sur Amazon au lien suivant 

💡 Si cet épisode vous a touché, partagez-le avec vos proches et amis et laissez un commentaire sur Apple Podcast, Spotify et Youtube. Votre soutien permet de faire rayonner ces récits qui font écho en nous tous!

Welcome to another heart-to-heart episode of the Leaders On Purpose Podcast! I'm your host, Manal Bernoussi, and today's episode is a personal one, as we dive into the 12 lessons I've learned from 2024—undoubtedly one of the most challenging years of my life.

Every year, I dedicate time to pause, reflect, and take stock of the moments, lessons, and growth the past year has brought me. This isn't about resolutions but about integrating life's wisdom into the way we live. One habit that helps me in this reflective process is something I've been doing for years: going through my photo gallery.

Each photo tells a story—a meaningful moment, a challenge, or a joy—and it helps me process the experiences of the year. By revisiting these captured moments, I ask myself:

• What were the most meaningful experiences this year, and why did they matter?
• What challenges did I face, and how did I navigate or overcome them?
• Who or what brought me joy, and how can I nurture those connections?

This simple yet powerful habit not only helps me document my journey but also allows me to extract lessons that I carry forward into the new year.

Join me as I share the insights and stories behind these lessons, and I encourage you to reflect on your own year through a similar practice. My hope is that these lessons inspire you to embrace both the highs and the lows, live with intention, and grow into the best version of yourself in the year ahead.

Call to Action:
What lessons did 2024 teach you? Take a moment to reflect, revisit your photo gallery, and let those moments guide your intentions for 2025 —I'd love to hear from you!

In this solo episode, Manal Bernoussi reflects on her transformative experience at Tony Robbins' Date with Destiny event. After spending six intense days immersed in personal growth, emotional breakthroughs, and life-changing lessons, Manal shares her most significant takeaways, insights, and profound reflections. From being surrounded by like-minded individuals to experiencing deep emotional connections with strangers from all over the world, Manal delves into the transformative power of self-awareness, vulnerability, and action. Tune in to hear how you can harness these lessons for your own personal and leadership journey.

In this episode, Manal shares:

• The Importance of Surrounding Yourself with High-Energy People: Why the environment we choose plays a crucial role in our growth and success.
• The Healing Power of Human Connection: Manal shares touching moments from the event, including stories of compassion, kindness, and life-altering transformations.
• The Role of Emotion in Transformation: How integrating emotions with knowledge leads to true growth and mastery.
• The Power of Asking Better Questions: How your primary questions shape your life and why shifting your focus can change everything.
• The Six Human Needs and Their Impact on Our Lives: A breakdown of Tony Robbins' core theory and how it influences our behavior and relationships.
• Clarity and Goal-Setting: Why having clear goals is key to unlocking your potential and achieving success.
• Embracing Duality in Life: A reflection on the balance between light and darkness and how understanding this duality shapes our journey.

Manal also touches on the importance of embracing challenges, staying true to your intentions, and the importance of focusing on the 99% of positive feedback, rather than the 1% of negativity.

Links and Resources Mentioned in the Episode:

• Follow Manal on Instagram and check the stories she shared from DWD: @manalbernoussi
• I Am Not Your Guru Netflix Documentary
• Leaders On Purpose Podcast on YouTube: Leaders On Purpose with Manal Bernoussi

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