Leaders Of The West – Details, episodes & analysis

Today I have Hope Brandt, owner of Hopewell Health on the show. Hope and I met at an event sponsored by the Beef Checkoff in Denver and we discovered we have the same podcast producer! We decided to be on each other’s podcasts this week; go give her podcast, That’s Healthy?! a follow! In today’s episode Hope covers the frameworks she’s developed of a PEC Plate (protein, energy, color) and Two Mac Snacks that help with balance, nourishment, and satisfaction. She’ll dive into how to go about changing body composition, build muscle, and how to get the right amount of servings of fruits, vegetables, and protein. We also talk about the importance of protein (specifically beef!) in kids. Hope is all about positive outcomes and getting healthy results.  Hope is a Registered Dietitian. She first attended LSU and received a degree in mass communications and started working in marketing. The nine-to-five life wasn’t a good fit so she looked for something she’s passionate about and also allows scheduling freedom. She went back to school to become a Registered Dietitian. She wants to help eliminate unrealistic body expectations and help better the relationship women have with their bodies, food, and nutrition.  Resources & Links: Evlo Fitness Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Hope Brandt: Follow on Instagram @hopewell_health Visit her website Listen to her podcast That’s Healthy?!   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

I am so excited to share our first bonus episode recorded live at Dallas Market Center! In this episode, I have three incredible guests joining me to share some insight into their businesses and how connecting and building relationships at Dallas Market Center and beyond is key to their success. Today we are joined by Cindy Morris, Ryan Vaughan, and Jill Tweedy to discuss the importance of the Dallas Market Center for both designers and retailers. We are also talking about their journeys to where they are now, why fostering genuine connections and understanding customer needs are crucial, and why it’s important to look at customer feedback as a way to improve.   Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with today’s guests: Cindy Morris, CEO of Dallas Market Center Ryan Vaughan, CEO of Rios of Mercedes Jill Tweedy, Owner and Founder of Tucker Tweed Equestrian : Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode I have Redgie Probst, COO of Quanta Services with me. Because we get questions often about how people can get involved in trade and what opportunities are out there in those fields, I wanted Redgie to provide direction and information on Quanta as well as various trade fields. Redgie shares his background in agriculture as well as how his hard work ethic and his dislike for school brought him to trades. We discuss college versus trade school and what the process of training for a trade looks like. In this episode you’ll hear how it’s never too late to start in trade while still being involved in agriculture. Redgie Probst began his career in the trades at the Utah Valley University lineworker program. Developing his skills in the field, he attained certifications as a Journeyman Lineman, Journeyman Substation Technician, and Master Electrician. Through his experience in the trades, Probst recognized the opportunity posed by unmet needs in the industry, and founded Probst Electric Inc. in 2004 and Summit Line Construction, Inc in 2008. He served as President and Chief Executive Officer of both companies until they were acquired by Quanta in November 2013. He has served in various roles within Quanta, including Regional Vice President of Electric Power, Senior Vice President of Electric Power, and President of Electric Power. In January 2022, Probst was appointed Chief Operating Officer. Probst is a third-generation rancher who is passionate about building better lives for individuals and their communities through work in the trades.   Resources & Links: Good to Great by Jim Collins The Go Giver by Bob Burg and David Mann Greatness by Dr. David L. Cook Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Redgie: Quanta Services   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode I am so excited to have my friend and the founder and CEO of Western and Co, Hailey Nelson, joining us. Hailey is a mom of four; her and her husband have three boys and a little girl. While she has it all with a successful business and beautiful family, Hailey is open and honest about how it’s not always easy. In this episode you’ll hear the full background of how Hailey started Western and Co, the evolution it’s been through, how she had to pivot down the path several times, and the high quality each of her pieces embodies. Mom guilt, wanting more creatively, finding your passion…this episode dives into it all.  Western & Co. is reinventing the wheel for Western leather fashion, believing it should be a staple in everyone's closet and to be passed down for generations. When Hailey is not designing or running her business, she is a mother of four and resides in Northern California with her husband, Ryan, on their ranch.   Resources & Links: Work Party by Jaclyn Johnson Fearless by Rebecca Minkoff Believe It by Jamie Kern Lima  How I Made This Podcast with guest Tiffany Masterson from Drunk Elephant Boutique Chat Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Hailey: Follow on Instagram @westernandco Check out her website Visit her Facebook   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, I’m in the hot seat as the guest! Sarah from our team came up with several questions she’s wanted to ask me including some fun rapid fire ones. I share my thoughts on being a leader and how trust plays into my managerial style, how and why I have trust in myself, what I’ve learned from failure, mentors I admire, why I’m passionate about our life and business, how I stay motivated, and more. This episode shows a little more behind-the-scenes of my philosophies and how I live and work in our western and agricultural way of life and industry.    Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, Ashlie Sutton is joining me. Ashlie grew up on an Idaho potato and wheat farm. She’s a wife, mom of four, and the creator of a company called The Haircut Box. Ashlie grew up with a dream of being a cosmetologist and after receiving her Bachelor’s Degree, she got her beauty license and worked behind the chair doing hair for 14 years. Her company was dreamt up from looking at her different passions of teaching others to do hair, budgeting, and making memories with her kids. The Haircut Box was born and while it’s a physical product that she sells, it’s so much more than that. It’s focusing on saving money, learning a new skill, and making memories. The Haircut Box provides the tools to teach you how to give great haircuts to your family to save time and money.  Ashlie also created the Thank-a-Farmer campaign which raised money for different farms nominated to show appreciation for the hard work that goes into providing for so many others. She shares her history of growing up on a farm and the work ethic she gained from that upbringing. Today’s episode covers how you can truly make money doing anything and the first step is sitting down and looking at what you’re passionate about. Ashlie’s story and experience is proof that putting effort into what you love can create more opportunities. Her advice of just going for it and not making mountains out of mole hills are words to live by!   Resources & Links: Haircut Box [affiliate link] Atomic Habits Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Ashlie Sutton: Follow on Instagram @thehaircutbox Check out her website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, we have the founder and designer of Heritage Brand, Jess Crouch, on the show. Jess shares the emotional challenges of phasing out the original horse tack line, the growth and evolution of her business, and the importance of customer relationships. We also dive into everything that goes into a successful setup at NFR. Even if you aren’t planning to go to NFR specifically, the content in this episode applies to setting up ANY event; whether that’s a farmer’s market, the Houston Rodeo, or Pendleton Round-Up. No matter what event you’re going to, you have to put in the work ahead of time and establish a solid foundation to set yourself up for a successful event.  Jessica Crouch is the Founder and Lead Designer at Heritage Brand. Jess founded Heritage Brand in 2002 and has grown the company from a single-person operation in her garage to a team of artisans and creators in a state-of-the-art space in Tumalo, OR.  After creating the famous Heritage Brand Marilyn Bag in 2019, she has garnered attention for her edgy designs in the western fashion space. Each bag design that has followed Marilyn has garnered further notoriety. The Heritage Brand Lyrik Bag was featured on Yellowstone, carried by Lainey Wilson's character, Abby. Lainey continues to wear her Heritage Brand cuffs on stage routinely, further cementing Heritage Brand as a leader in the western fashion industry.   Resources & Links: Purple Cow by Seth Godin [affiliate link] Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jess Crouch: Follow on Instagram and Facebook Check out their website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

This time of year can be tough to juggle all the things and be intentional with your time. In today’s episode, I’m going to share what we’ve been up to lately - both personally and professionally - and how I’ve been setting boundaries to protect my time. I want to encourage you that you CAN find a way to do it all, you just can’t do it all at the same time.  Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.  As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.   Resources & Links: National High School Rodeo Finals Career Fair Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is extra special because I’m sitting down with my personal mentor and one of my very best friends, Ashley Alderson, the founder and CEO of The Boutique Hub. This episode covers so much goodness from the impact of words and thoughts on reality, to scarcity mindset vs. abundance mindset, and recognizing and redirecting negative self-talk. Ashley shares her heart for building community and her focus on community over competition. Today, The Boutique Hub connects boutique owners with every possible tool, training, wholesale brand, and resource they could need. The Hub connects the global boutique industry. Serving thousands of boutique owners, eCommerce stores, wholesale brands, and service providers across 50 US States and 6 Countries, The Boutique Hub has been recognized as one of the top 10 fastest growing companies in the midwest and featured in INC, Forbes, and Entrepreneur. Ashley is a busy wife to her hubby Eric, and mom to 3 awesome kids. She’s a sports mom and loves basketball, rodeo, football, and any opportunity to be outside. She’s also a motivational speaker, cancer survivor, agriculture advocate, and barrel racer. Someone once told her, ‘good luck with your little project’, and ever since, she’s vowed to be a voice for anyone with a big dream!   Resources & Links: Building a Story Brand by Donald Miller [affiliate link] Rich Dad Poor Dad by Robert T. Kiyosaki [affiliate link] Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Ashley: Check out her website Follow on Instagram @theboutiquehub and @ajalderson Boutique Chat Podcast   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is the lovely Alyssa Scholz and you guys are in for such a treat with this episode! We dive into Alyssa's journey of working in the ag industry but not growing up in it, the power of being involved in organizations and networking, and managing marketing trends while staying authentic. Alyssa also shares tips on how to find creative inspiration and one of her marketing pet peeves.  Learn more about Alyssa and Sweet Briar Creative HERE!   Resources & Links: $100M Leads by Alex Hormozi The Ed Mylett Show podcast Online Marketing Made Easy with Amy Porterfield podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Alyssa: Check out her website Follow on Instagram @sweetbriarcreative Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices