Leaders Of The West – Details, episodes & analysis

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Leaders Of The West

Leaders Of The West

Jessie Jarvis

Business
Business
Business

Frequency: 1 episode/7d. Total Eps: 160

Captivate
Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave … These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! Website: http://app.ofthewest.co Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewest
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Score global : 73%

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147. Mentorship and Leadership in Agriculture with Laurie Lickley

Episode 147

mardi 17 mars 2026 • Duration 39:59

This week on Leaders of the West, Mentor March continues with Laurie Lickley, a rancher from Jerome, Idaho, a former member of the Idaho State House of Representatives, and one of the few women to have led both the Idaho Cattle Association and the Idaho Beef Council.

Laurie shares how growing up along the Salmon River shaped her work ethic and leadership style, and how she and her husband, Bill, built their lives in the beef industry during one of agriculture’s most challenging eras. From crying while moving hand lines to building a legacy in the cattle industry, Laurie reflects on the resilience required to build a life in agriculture.

We also discuss the power of mentorship, public service, and leading with both kindness and conviction. Laurie reflects on the mentors who shaped her career, the lessons she learned serving in the legislature, and why compromise, collaboration, and empathy are essential in strong leadership. Above all, she shares her hope to leave a legacy of opportunity for the next generation of leaders in agriculture.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jessie:

  1. Follow on Instagram @ofthewest.co and @mrsjjarv
  2. Follow on Facebook @jobsofthewest
  3. Check out the Of The West website

Resources & Links:

  1. The Boys in the Boat by Daniel James Brown
  2. Lazy B by Sandra Day O’Connor
  3. 1929 by Andrew Ross Sorkin
  4. The Millennial Ag Podcast
  5. Join The Directory Of The West
  6. Get our FREE resource for Writing a Strong Job Description
  7. Get our FREE resource for Making the Most of Your Internship
  8. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
  9. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
  10. Email us at hello@ofthewest.co
  11. Subscribe to Of The West's ⁠Newsletters
  12. List your jobs on ⁠Of The West

146. Building Brands That Last with Jillian Murphy

Episode 146

mardi 10 mars 2026 • Duration 34:45

This week on Leaders of the West, Mentor March continues with Jillian Murphy, a sales strategist and former food and beverage distribution executive who helped bring brands like Boom Chicka Pop, PopCorners, and Health-Ade Kombucha to market. Jillian shares how she transitioned from corporate sales into building her own multi-seven-figure consulting business and what it really takes for products to stand out and scale in retail.

We also talk about simplifying business growth, the importance of relationship capital, and why entrepreneurs need to focus on the right audience instead of trying to sell to everyone. From 90-day business sprints to believing in the product you sell, this conversation is full of practical insight for anyone building a brand or growing a business.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jillian:

  1. Follow on Instagram @thejillianmurphy
  2. Listen to her podcast, The Jillian Murphy Show

Connect with Jessie:

  1. Follow on Instagram @ofthewest.co and @mrsjjarv
  2. Follow on Facebook @jobsofthewest
  3. Check out the Of The West website

Resources & Links:

  1. Relationship Bank Account by Jeff Fenster
  2. Nodpod
  3. Join The Directory Of The West
  4. Get our FREE resource for Writing a Strong Job Description
  5. Get our FREE resource for Making the Most of Your Internship
  6. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
  7. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
  8. Email us at hello@ofthewest.co
  9. Subscribe to Of The West's ⁠Newsletters
  10. List your jobs on ⁠Of The West

137. Someone Copied You, Now What? With Attorney at Law, Andrea Sager

Episode 137

mardi 6 janvier 2026 • Duration 39:25

This week, I’m joined by Andrea Sager, founder of The Legalpreneur, podcast host, mom of two, and one of the most candid, insightful voices in the small business legal world. Andrea’s story is anything but traditional. After walking away from her “dream job” at a big law firm, she built a new model that helps entrepreneurs legally protect their businesses while staying true to who they are.

We talk about why she left big law, how she pivoted after her divorce, and the major mindset shifts that helped her rebuild her life and her company with more alignment. Andrea shares how she’s regulating her nervous system, reshaping her approach to success, and why she believes women are meant to build wealth. You’ll leave this one feeling inspired to bet on yourself on your own terms.

Resources & Links:


Connect with Andrea:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

54. Strategies and Investments for a Successful Event with Jess Crouch

Episode 54

mardi 4 juin 2024 • Duration 33:59

On today’s episode, we have the founder and designer of Heritage Brand, Jess Crouch, on the show. Jess shares the emotional challenges of phasing out the original horse tack line, the growth and evolution of her business, and the importance of customer relationships. We also dive into everything that goes into a successful setup at NFR. Even if you aren’t planning to go to NFR specifically, the content in this episode applies to setting up ANY event; whether that’s a farmer’s market, the Houston Rodeo, or Pendleton Round-Up. No matter what event you’re going to, you have to put in the work ahead of time and establish a solid foundation to set yourself up for a successful event. 

Jessica Crouch is the Founder and Lead Designer at Heritage Brand. Jess founded Heritage Brand in 2002 and has grown the company from a single-person operation in her garage to a team of artisans and creators in a state-of-the-art space in Tumalo, OR. 

After creating the famous Heritage Brand Marilyn Bag in 2019, she has garnered attention for her edgy designs in the western fashion space. Each bag design that has followed Marilyn has garnered further notoriety. The Heritage Brand Lyrik Bag was featured on Yellowstone, carried by Lainey Wilson's character, Abby. Lainey continues to wear her Heritage Brand cuffs on stage routinely, further cementing Heritage Brand as a leader in the western fashion industry.

 

Resources & Links:


 

Connect with Jess Crouch:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

53. How I Protect My Time

Episode 53

mardi 28 mai 2024 • Duration 19:13

This time of year can be tough to juggle all the things and be intentional with your time. In today’s episode, I’m going to share what we’ve been up to lately - both personally and professionally - and how I’ve been setting boundaries to protect my time. I want to encourage you that you CAN find a way to do it all, you just can’t do it all at the same time. 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

 As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

 

Resources & Links:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

52. Community Over Competition with Ashley Alderson

Episode 52

mardi 21 mai 2024 • Duration 42:08

Today’s episode is extra special because I’m sitting down with my personal mentor and one of my very best friends, Ashley Alderson, the founder and CEO of The Boutique Hub. This episode covers so much goodness from the impact of words and thoughts on reality, to scarcity mindset vs. abundance mindset, and recognizing and redirecting negative self-talk. Ashley shares her heart for building community and her focus on community over competition.

Today, The Boutique Hub connects boutique owners with every possible tool, training, wholesale brand, and resource they could need. The Hub connects the global boutique industry. Serving thousands of boutique owners, eCommerce stores, wholesale brands, and service providers across 50 US States and 6 Countries, The Boutique Hub has been recognized as one of the top 10 fastest growing companies in the midwest and featured in INC, Forbes, and Entrepreneur.

Ashley is a busy wife to her hubby Eric, and mom to 3 awesome kids. She’s a sports mom and loves basketball, rodeo, football, and any opportunity to be outside. She’s also a motivational speaker, cancer survivor, agriculture advocate, and barrel racer. Someone once told her, ‘good luck with your little project’, and ever since, she’s vowed to be a voice for anyone with a big dream!

 

Resources & Links:


 

Connect with Ashley:


 

Connect with Jessie:



Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

51. How Being Proactive Pays Off with Alyssa Scholz

Episode 51

mardi 14 mai 2024 • Duration 45:54

Today’s guest is the lovely Alyssa Scholz and you guys are in for such a treat with this episode! We dive into Alyssa's journey of working in the ag industry but not growing up in it, the power of being involved in organizations and networking, and managing marketing trends while staying authentic. Alyssa also shares tips on how to find creative inspiration and one of her marketing pet peeves. 


Learn more about Alyssa and Sweet Briar Creative HERE!

 

Resources & Links:


 

Connect with Alyssa:



Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

50. Building a Culture of Appreciation

Episode 50

mardi 7 mai 2024 • Duration 13:18

I want to talk about compliments and putting good into the world. I want to build a culture where we aren’t just making our voices heard when we’re complaining, but that we’re proactively giving compliments, support, and appreciation. Today I want to challenge you that instead of being quick to offer our criticism, let’s see the good and acknowledge it because the world needs more of that! 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

 As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

 

Resources & Links:


 

Connect with Jessie:



Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

49. The Equine Industry, AI, and The Cowgirl Gathering with Dave Dellin

Episode 49

mardi 30 avril 2024 • Duration 35:33

On today’s episode, we have special guest, Dave Dellin. Dave is the CEO of APHA and he’s sharing his diverse background and journey in the equine industry. We also talk about their event, The Cowgirl Gathering; where the idea came from, who it’s for, and what the event will entail this year. Dave shares how valuable being a continuous learner is, the power of self-reflection, and his take on the future of the horse industry and AI. 

David Dellin is CEO of the American Paint Horse Association, a multi-million dollar international organization and the world’s second largest equine breed registry. He leads APHA’s family of brands: the non-profit American Paint Horse Association, its wholly owned for-profit subsidiary Marked For Greatness Properties LLC, and the charitable American Paint Horse Foundation.

An Oklahoma State University graduate, Dellin first joined APHA as director of judges in 2012 and was instrumental in the development of innovative showing- and judge-education resources, including APHA’s interactive learning platform horseIQ.com. Dellin’s expertise and experience has yielded partnerships between APHA and other equine organizations to streamline, modernize, and create their own stakeholder resources through APHA’s proprietary platform. Dellin assumed the position of CEO in 2023. Previously, Dellin was a professional horse trainer and judge; he also served as past president of the National Snaffle Bit Association.

 

Resources & Links:


 

Connect with Dave:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

48. Harnessing Your Creative Power with Quincy Eldridge

Episode 48

mardi 23 avril 2024 • Duration 31:22

On today’s episode we have special guest Quincy Eldridge on the show! We’re diving into Quincy's upbringing on a California cattle ranch, her family's influence on her creativity, and her journey into fashion design. Quincy also shares her brand’s evolution, how she overcomes industry challenges, and strategies for overcoming creative ruts. 

 

Quincy Freeman Eldridge grew up on a cattle ranch in the Central Valley of California. Rodeo has always been a part of Quincy’s life from her lineage of well-known cowboys and cowgirls to Quincy herself, who competed in rodeo and was a member of the Cal Poly Rodeo team during college in San Luis Obispo, California. It was only shortly after she graduated from Cal Poly that Quincy began the journey of combining her passion for rodeo, the western lifestyle, and her entrepreneurial pursuits, into a wholesale and retail business, Rodeo Quincy. Quincy has put her heart and soul into the business; growing and expanding every step of the way. Today, you can find Rodeo Quincy designs in over 300 stores across the US. Being a true rodeo cowgirl with a unique sense of fashion that inspires her creative designs. In 2018, Quincy married the love her life, a blue-eyed, Nevada cowboy, and professional rodeo steer wrestler, Dakota Eldridge. The couple resides in California and enjoy a fast-paced rodeo lifestyle.

 

Resources & Links:


 

Connect with Quincy:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

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