Know Like Trust for Real Estate – Details, episodes & analysis

In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and free webinars designed to give you actionable insights.

In this episode of Know Like Trust, I chat with my good friend and mentor, the fantastic Katie Lance, CEO and Co-Founder of Katie Lance Consulting, about navigating growth and embracing change in the real estate industry.

Katie shares her journey from early startup struggles to remarkable success, emphasizing the critical role of consistency, discovering your unique voice, and staying adaptable to industry changes. We talk about real, actionable strategies for crafting a powerful brand, mastering intentional social media management, and "fighting the overwhelm" to drive business growth.

Tune in for an insightful conversation packed with inspiration and actionable advice for anyone looking to thrive in real estate and beyond.

Register for Katie and Christine's in-person Amplify workshop here: https://www.katielance.com/amplify

Register for Katie's Mastermind program here:

https://www.katielance.com/mastermind

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

• Christine George Instagram
• Katie Lance at Katie@KatieLance.com
• Katie Lance Instagram
• Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I chat with Colleen Barry, CEO of Gibson Sotheby’s International Realty in Massachusetts, about the transformative power of connection in the real estate industry - and in life.

Colleen shares her inspiring journey of building a successful real estate firm by fostering genuine connections. We discuss everything from what positive leadership can look like, being present as a parent, some good books, and more!

Tune in for a great conversation proving that real connections and a positive mindset aren’t just nice to have, but essential for thriving in the competitive world of real estate.

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

• Christine George Instagram
• Colleen Barry at GibsonSothebysRealty.com
• Colleen Barry Instagram
• Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey everyone! Buckle up because in this episode of Know Like Trust, I’m chatting with the powerhouse real estate duo from Watertown, Massachusetts: Mike Delrose Sr. and Mike Delrose Jr. These guys are not just veterans in real estate—they’re legends.

Together, we dive into the change in real estate commissions that’s hitting Massachusetts. Mike Sr. shares his no-nonsense perspective on how seasoned pros can handle these changes. Mike Jr. jumps in with a fresh perspective on educating clients and adjusting strategies in this new landscape. From first-time homebuyers to luxury markets, these guys have seen it all and have some exceptional advice for staying ahead. 

Curious about how this affects you or your clients? Want to know why seasoned agents are still the ones to beat? Tune in for some great insight and solid strategies!

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"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

• Christine George Instagram
• DelRose McShane Team at Coldwell Banker
• Sign up for The Sunbeam newsletter: postandbeamcreative.com
• Check out our AMAZING digital course, Clicks to Closings

In this episode of Know Like Trust, I chat with Cynthia Cohn, a top-performing real estate pro from Pasadena, California, and former Ritz-Carlton hospitality expert.

Cynthia shares how her experience in luxury hotel service has shaped her meticulous approach to real estate. We explore how the Kaizen Method informs her approach to setting and acheiving her goals. And we dive into how she manages seamless client experiences - including remote property sales during the pandemic!

Tune in to hear how Cynthia’s client-centric mindset, strategic systems, and resilience have driven her success, and gain insights into overcoming industry challenges with transparency and clear communication.

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

• Christine George Instagram
• Cynthia Cohn at cynthia@cynthiacohn.com
• Cynthia Cohn Instagram
• Sign up for The Sunbeam newsletter: postandbeamcreative.com

Today, I'm bringing you a super quick but power-packed mini pod all about personal branding, inspired by my recent meeting with two fantastic yoga teachers.

What do yoga teachers and real estate pros have in common? Both are trusted advisors who create safe, transformative spaces for their clients. The trust built in the yoga studio can easily extend to other significant life events—like buying or selling a home. Creating trust and comfort with clients to guide them through yoga and make the practice positive and meaningful, is exactly what clients want when they are buying and selling a house, right?

The takeaway? Infuse your brand with your passion! Your personal brand is all about YOU—your reputation, your vibe, and how you make people feel. When you weave your passions into your business, you create authentic connections and attract your dream clients.

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

• Christine George Instagram
• Schedule a free consultation with Christine
• Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience better for both agents and clients.

Tune in to discover the current challenges in the home buying process, the innovative solutions Final Offer provides, and why embracing this technology is essential for the future of real estate. 

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

• Christine George Instagram
• Jocelyn Vas at jocelyn@finaloffer.com
• Learn more about Final Offer: finaloffer.com
• Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I sit down with Heather Elias, a dynamic force in the real estate world. Heather shares her incredible journey from journalism to real estate, her passion for authenticity and transparency, and her insights on how agents can elevate their value. We dive deep into the changing landscape of real estate, the importance of content creation, and how to redefine success on your own terms. Tune in for a conversation filled with actionable advice and inspiring stories that will leave you feeling empowered and optimistic about the future.

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram

Heather Elias LinkedIn

In this episode, I interview Crystal White, Vice President of Agent Development at FC Tucker Company. Crystal shares her journey from REALTOR to coach and trainer, emphasizing the importance of confidence in a real estate industry that is seemingly being turned upside down. We discuss actionable strategies for overcoming fear, embracing change, and building confidence to serve clients better. Tune in for a conversation filled with energy and practical advice to get you through these tough times in a winning position.

Learn more about FC Tucker by visiting their website here.

Connect with Crystal on Instagram.