Explore every episode of the podcast Jewellers Academy Podcast
| Title | Pub. Date | Duration | |
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| 331. Scared to Show Your Face? How Lauren Gunning Grew to Nearly 30,000 Instagram Followers | 14 Sep 2026 | 00:40:19 | |
Scared to show your face on Instagram? Jewellery designer Lauren Gunning knows the feeling. In this episode, Jess speaks to Lauren about how sharing her personality helped her grow to nearly 30,000 followers, having originally set herself a goal of just 1,500. They explore finding confidence on camera, building connections through honest, imperfect content and the pricing mistake that almost made Lauren give up her jewellery career. Lauren also shares how she transforms found sea glass into gems and builds her business around family life. An encouraging conversation about being yourself, valuing your work and giving your jewellery business a chance to grow. In this episode, we discuss:
Discover Lauren's jewellery and connect with her on Instagram through her website: Explore jewellery courses, free tutorials and business support: | |||
| 330: How to Find the Story in Your Jewellery Business: What Journalists Actually Want to Hear | 07 Sep 2026 | 00:37:19 | |
What makes a jewellery business newsworthy and why would a journalist want to write about yours? In this episode, Anna Campbell is joined by PR and visibility expert Amanda FitzGerald, also known as Major Visibility, to explore how jewellers can uncover the compelling stories already hiding inside their businesses. Amanda explains why announcing a new collection is not always enough to attract media attention. Instead, journalists are looking for engaging human stories, unusual details and ideas that matter to their readers right now. In this episode, you'll learn:
Amanda also shares the remarkable story of her mother Janet Coles, whose bead business grew from a hand-drawn A4 mail-order sheet into a million-pound company, with press coverage playing a major part in its success. If you have ever wondered, "Why would anyone be interested in my business?", this episode will help you recognise the stories that make your jewellery brand distinctive—and give you the confidence to share them. About Amanda FitzGerald Amanda FitzGerald is a PR and visibility expert who helps business owners get seen, heard and recognised through press coverage, podcasts and speaking opportunities. She is passionate about helping women become more confident about self-promotion and turn their expertise into meaningful visibility. Find Amanda online: Website: https://amandapr.com | |||
| 329: Back to the Bench: How to Ease Back Into Your Jewellery Business After Summer | 31 Aug 2026 | 00:38:52 | |
If you're getting back to your jewellery business after the summer, you might already have a long list of things you think you should be doing. But going from zero to overwhelmed isn't the way to build momentum, especially when you're heading towards one of the busiest times of the year for jewellery businesses. In this episode, Jessica Rose shares her favourite ways to ease back into work, jewellery making and business after a summer break. She talks about:
If you've had a proper summer break, been juggling work around school holidays or simply found yourself out of your usual routine, this episode will help you get back to the bench without piling on the pressure. Remember: you don't have to do everything today. Start with one thing and build from there. Follow Jewellers Academy on Instagram to join our September challenge, where we'll be sharing one manageable prompt each week to help you reconnect with your audience and build towards the Christmas sales season. | |||
| 328: What NOT to Spend Money on in Your Jewellery Business (and What to Invest in Instead) | 24 Aug 2026 | 00:49:10 | |
There are so many things you could spend money on when you're starting or growing a jewellery business. New tools, packaging, paid ads, magazine features, more stock, a fancy website... it's very easy for your money to disappear before you've worked out what is actually going to help your business grow. In this episode, Jessica Rose is joined by Anna Campbell to talk about some of the common places jewellers spend money that may not give them the return they're hoping for. We talk about paid magazine features, paying for social media exposure, making too much stock, buying packaging in huge quantities, investing in every tool you want, paid advertising, expensive websites and awards. We also share some of our own experiences of spending money on things that, looking back, probably weren't the best investment at that stage of the business. More importantly, we look at where your money can make a real difference, including investing in your skills, increasing your capacity and building useful business assets such as great photography, your website and your email list. If you're wondering where to invest your next £500, £1,000 or £2,000 in your jewellery business, this episode will help you make that decision much more consciously.
In this episode, we cover:
Jewellery Business Academy If you're serious about growing a sustainable and profitable jewellery business, enrolment for the next Jewellery Business Academy will be opening soon. https://www.jewellersacademy.com/the-jewellery-business-academy The Academy is our year-long programme supporting jewellers with the business side of growing their jewellery brand, with training, mentoring and support throughout the year. Sign up to be informed when Jewellery Business Academy enrolment opens: | |||
| 327: Which Craft Fairs Are Right for Your Jewellery? How to Choose Events Worth Your Time and Money | 17 Aug 2026 | 00:50:13 | |
How do you know which craft fairs, markets and selling events are right for your jewellery business? In this episode of the Jewellers Academy Podcast, Jess is joined by Emma René, founder of jewellery brand Narratorium, to talk about how to choose events that suit your jewellery, your customer and the stage your business is at. Emma has been selling her jewellery at events for around ten years, from larger trade shows and established craft fairs to local markets, art fairs, collaborative pop-ups and more niche events. She shares what she has learned about starting local, researching events before you apply, finding the right mix of makers and understanding whether your ideal customer is actually likely to be there. Jess and Emma also explore why a successful event isn't only about the sales you make on the day. Craft fairs can give you invaluable customer feedback, help you become more confident talking about your jewellery, build awareness of your brand and create connections that lead to sales and opportunities much later. Plus, they run through some of the UK jewellery and contemporary craft fairs worth having on your radar, from Goldsmiths' Fair and Desire to Handmade Chelsea, Craft Festival Bovey Tracey and more.
In this episode, we cover:
Listen now to discover how to choose selling events that are a good fit for your jewellery, your customers and your business.
Looking for more places to sell your jewellery? Check out our directory of UK jewellery and craft events to have on your radar. | |||
| 326: How To Build a Jewellery Collection That Sells with Kirsty Pruce | 10 Aug 2026 | 00:36:29 | |
How do you build a jewellery collection that feels creatively exciting but also makes commercial sense? In this episode of the Jewellers Academy Podcast, host Elin Horgan is joined by fashion business consultant Kirsty Pruce to talk about range planning and how to build a jewellery collection that sells. Kirsty has worked in buying and product development for brands including Whistles, COS and The White Company, and now brings that expertise to independent jewellery and accessory businesses. In this episode, we talk about: ✨ What range planning actually means Kirsty also shares some simple principles you can use when reviewing your existing collection or planning your next one. If you've ever found yourself designing one piece at a time and then wondering how everything fits together, this episode will help you zoom out and look at your jewellery range as a whole. About Kirsty Kirsty Pruce is a jewellery and accessories consultant and industry expert with over 15 years of experience specialising in buying, product development, and commercial strategy. She works with jewellery brands and designers to develop compelling collections, build balanced and profitable ranges, and shape product strategies that support sustainable brand growth. Kirsty is passionate about helping creatives gain the commercial clarity and confidence they need to turn their vision into a successful brand. https://www.kirsty-pruce.co.uk/
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| 325: How Kathryn Reid Built a Jewellery Brand People Remember | 03 Aug 2026 | 00:42:26 | |
Award-winning jewellery designer Kathryn Reid joins Kelly to share how she turned inspiration from her family farm into a distinctive jewellery business with customers around the world. Kathryn talks about finding her way into jewellery making after initially planning to study photography, beginning university without any previous jewellery experience and nearly dropping out when she felt behind the rest of her class. She explains how the freedom of her final year helped her find her creative direction, discover her love of wax carving and develop work inspired by the animals, landscapes and memories of her Northern Irish home. After returning from travelling in 2020, Kathryn decided to give her jewellery business a proper go. Her first TikTok video, showing the making of her cow ear tag earrings, reached around 1.3 million views. As her audience grew, orders began arriving from around the world, and redundancy from her retail job gave her the push to take the business full-time. Kathryn also shares the personal stories behind her sculptural animal nose rings, including the childhood dog who inspired the first design. She talks honestly about managing demand when collections began selling out, the pressure of limited restocks and how tariffs and changing customer behaviour led her to create a steadier and more sustainable way of selling. In this episode, you will learn: • How Kathryn found her way into jewellery making and developed her own creative style Kathryn and Kelly also discuss product photography, creating social media content, winning awards at the Goldsmiths' Craftsmanship and Design Awards and Kathryn's ambition to take her jewellery to an international pop-up or exhibition.
Find Kathryn and her work https://kathrynreidjewellery.com/ @kathrynreidjewellery on Instagram and TikTok Learn jewellery making and grow your jewellery business with expert online courses, diplomas and support from Jewellers Academy at jewellersacademy.com. | |||
| 324: What Every Jeweller Should Know About Gemstones With Gemmologist Marie Chalmers | 27 Jul 2026 | 00:52:53 | |
Gemstones are at the heart of so many jewellery designs, but how much do you really know about them? In this episode, Kelly Twigg is joined by award-winning gemmologist Marie Chalmers for a fascinating conversation about diamonds, coloured gemstones and the science behind them. Together they explore what gemmology is, how diamonds are graded, the differences between natural, lab-grown and recycled gemstones, and why understanding the stones you work with can help you become a more confident jeweller. Marie also shares practical advice on sourcing gemstones, working with suppliers and building your knowledge throughout your jewellery career. If you're just beginning your jewellery journey or have years of experience, this episode is packed with insights you'll be able to apply to your own work. About Marie Chalmers Marie Chalmers is an award-winning gemmologist with over 20 years' experience in the jewellery industry. Through her business, Chalmers Gems, she specialises in responsibly sourced gemstones and diamonds while sharing her passion for gemmology through education and industry expertise. Find out more: https://chalmersgems.com/ About Jewellers Academy Jewellers Academy offers online jewellery making and jewellery business courses, from beginner workshops to one-year professional diplomas, helping jewellers develop their making skills and build successful creative businesses. Find out more at www.jewellersacademy.com. | |||
| 323: How to Design a Jewellery Collection: From Inspiration to Finished Pieces with Elin Horgan | 20 Jul 2026 | 00:36:19 | |
Have you ever wondered how jewellery collections come together? Where do the ideas come from? How do they develop into cohesive designs? And how do you create work that people instantly recognise as yours? In this episode of the Jewellers Academy Podcast, Anna Campbell is joined by jewellery designer, maker and Jewellers Academy mentor Elin Horgan to explore the creative process behind designing a jewellery collection. Elin shares how she finds inspiration in architecture, why she gathers ideas long before she starts designing, and how she transforms simple geometric shapes into timeless jewellery collections. She also takes us behind the scenes of using CAD and casting, planning a professional brand photoshoot, refreshing her visual identity and building a recognisable style that has evolved over years in business. If you're just beginning to design your own jewellery or you're looking to create a more cohesive collection, this conversation is full of practical advice and inspiration. In this episode, you'll discover:
About Elin Horgan Elin Horgan is a jewellery designer and maker based in Bristol. Inspired by the geometry of architecture, she creates understated contemporary jewellery in recycled silver and gold using traditional silversmithing techniques alongside wax carving, CAD and casting. Elin is also a Jewellers Academy mentor and tutor on the Diploma in Wax Jewellery. Find Elin: Discover more jewellery making courses, workshops and the Jewellers Academy community at: | |||
| 322: How to Have a £20K Christmas in Your Jewellery Business: Your 6-Month Sales Plan | 13 Jul 2026 | 00:31:37 | |
Christmas might still feel a long way off, but if you want your best sales season yet, now is the time to start preparing. In this episode, Jessica Rose shares a practical six-month plan to help handmade jewellers build towards a successful Christmas. Rather than trying to make, market and sell everything at once, you'll learn how to spread the workload across the coming months so you can stay organised, avoid burnout and maximise your sales. Jess covers:
Whether your goal is £3,000, £20,000 or even £100,000, the same principles apply. Start with a clear plan, work backwards from your sales target and give yourself plenty of time to prepare for your busiest season. Free Christmas Planning Resources Ready to put your own plan together? Enrol on our free 20K Christmas in Your Jewellery Business course to watch the video lessons and download your free Christmas Sales Planner. https://jewelleryschoolonline.teachable.com/p/how-to-have-a-20k-christmas-in-your-jewellery-business | |||
| 321: The Modern Alternative To The Jewellery Apprenticeship | 06 Jul 2026 | 00:33:23 | |
What does it really mean to train as a goldsmith today? For generations, the traditional route into the jewellery industry was through an apprenticeship, spending years alongside an experienced goldsmith, learning techniques, repairs and bench skills through observation and practice. But apprenticeships aren't always accessible, and many jewellers today are looking for a more flexible way to develop those same professional skills. In this episode, Jess is joined by Anna Campbell to explore why Jewellers Academy created The Goldsmith Series with Master Goldsmith Michael Lynton, and how it offers a modern alternative to a traditional apprenticeship. They discuss what apprenticeships were really like, why repair skills are becoming increasingly valuable, how jewellers can build confidence at the bench and why learning how an experienced goldsmith thinks can be just as valuable as learning individual techniques. In this episode, you'll discover:
Find out more about The Goldsmith Series and learn directly from Master Goldsmith Michael Lynton: | |||
| 320: How To Diversify Your Income As A Jeweller with Anna Campbell and Kelly Twigg | 29 Jun 2026 | 00:57:28 | |
If you're relying solely on selling your jewellery, you're not alone. But it doesn't have to be the only way to build a successful jewellery business. In this episode of the Jewellers Academy Podcast, Anna Campbell is joined by jeweller, tutor and author Kelly Twigg to explore the many ways jewellers can diversify their income while staying true to the craft they love. From selling jewellery through different channels to teaching workshops, affiliate partnerships, repairs, supporting other jewellers and making better use of the skills you already have, this conversation is packed with practical ideas to help you build a more resilient and sustainable business. Whether you're looking to reduce the pressure on jewellery sales, create additional income streams or simply spark some new ideas for your business, this episode will leave you thinking differently about the opportunities available to you. In this episode, we discuss:
About Anna Campbell Anna Campbell has worked with the London Jewellery School and Jewellers Academy since 2012, helping thousands of jewellers develop both their making skills and their businesses. She has taught on many programmes, including the Jewellery Business Academy, and is the founder of Jewellery School Scotland, host of the Good Girl Rebellion podcast, co-host of the Full of Ourselves podcast and an international bestselling author.
About Kelly Twigg Kelly Twigg is the founder of Willow & Twigg Jewellery and a jewellery tutor at Jewellers Academy Brighton. Best known for her beautiful sea glass jewellery and practical educational content on social media, she enjoys sharing the tools, techniques and business lessons she's learned throughout her jewellery journey. Kelly is also the author of an upcoming book on making sea glass jewellery. | |||
| 319: 60 Years at the Bench: What Master Goldsmith Michael Lynton Wants the Next Generation of Jewellers to Know | 22 Jun 2026 | 00:34:30 | |
What happens when you spend over 60 years at the bench? In this episode of the Jewellers Academy Podcast, Jess talks with Master Goldsmith Michael Lynton about traditional apprenticeship, jewellery repair, craftsmanship and the skills he believes every jeweller should experience before they disappear. Michael began his jewellery career in 1964 and has spent more than six decades making, restoring and repairing jewellery. Working across bespoke commissions, antique restoration and fine jewellery, he has built a remarkable career shaped by curiosity, craftsmanship and an extraordinary depth of technical knowledge. Together, Jess and Michael explore: • What it was like learning jewellery through traditional apprenticeship Michael also shares stories from his career including creating bespoke tiaras, restoring antique pieces and the unexpected lessons learned from decades of problem-solving at the bench. If you already make jewellery and would love the opportunity to learn directly from Michael, The Goldsmith Series is now open for enrolment. This new online programme filmed with Michael brings together practical bench challenges, traditional goldsmithing techniques and over 60 years of experience in one unique learning experience. Find out more here: https://www.jewellersacademy.com/the-goldsmith-series | |||
| 318. How to Recycle Your Silver and Why It's an Essential Skill for Every Jeweller | 15 Jun 2026 | 00:35:17 | |
What happens to all those tiny pieces of silver left behind when you're making jewellery? In this episode of the Jewellers Academy podcast, Jessica Rose is joined by jeweller and Jewellers Academy tutor Mahroz Hekmati to talk about one of the most valuable workshop skills a jeweller can develop: learning to recycle silver scrap. With rising metal prices and increasing awareness around sustainability, understanding how to reuse silver has never felt more relevant. Mahroz shares why she believes recycling is an important skill for jewellers at every stage, from beginners learning to make the most of their materials through to experienced makers creating commissions and remodelling heirloom jewellery. Together, they discuss how to think differently about silver scrap, why separating your offcuts matters, what happens when silver is melted and reused, and how understanding these processes can help build confidence at the bench. This isn't a step-by-step technical tutorial, but an introduction to the principles behind silver recycling and why it can become such a valuable part of your jewellery practice. In this episode: • Why every jeweller creates scrap and how to think about it differently Mahroz teaches silver recycling both in-person at Jewellers Academy Brighton and online as part of the Diploma in Silver Jewellery, where students can explore the process in more depth. Whether you're curious about making your materials go further, interested in more sustainable jewellery-making practices or simply want to understand your metal better, this episode is full of insight and inspiration.
Find out more about Jewellers Academy courses and Diplomas. https://www.jewellersacademy.com/ https://www.jewellersacademybrighton.com/
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| 317: Bonus Episode: Diploma in Wax Jewellery Open Day Replay | 10 Jun 2026 | 00:49:55 | |
As a bonus episode, we're sharing the replay of our Diploma in Wax Jewellery Open Day and inviting you to listen in. If you've been curious about wax jewellery making, wondered how the Diploma works or wanted to hear the kinds of questions prospective students ask before joining, this episode gives you a behind-the-scenes look. During the session, Jewellers Academy founder Jessica Rose takes you through the structure of the Diploma in Wax Jewellery, the projects and techniques students work through across the year and the support available to help you keep progressing. You'll hear about: • Wax carving and build-up techniques Whether you're completely new to jewellery making or already creating and looking to expand your skills, this episode will help you understand what learning in wax could look like and whether this could be your next step. Enjoy listening in. Find out more about the Diploma in Wax Jewellery and watch the full replay on this link. | |||
| 316. 10 Reasons to Join a Jewellery Diploma: What Our Students Say After Taking the Leap | 08 Jun 2026 | 00:50:13 | |
This week on the Jewellers Academy Podcast, Jessica Rose is joined by jeweller Kelly Twigg for a conversation about what really happens when you commit to a year of jewellery training. Kelly completed the Diploma in Silver Jewellery and is returning for another Diploma this year, and in this episode she shares the difference structured learning has made to her jewellery skills, confidence, creativity and business. Together, Jess and Kelly explore the unexpected benefits of doing a Diploma: from improving technical ability and building a portfolio to finding accountability, making jewellery friends and creating space to learn just for yourself. They discuss: • Why structure helps you progress faster as a jeweller If joining a Diploma has been on your mind, this conversation might help you decide whether now is your time. Enrolment for a September 2026 start ends on Fri 12th June 26. Find out more about Jewellers Academy Diploma programmes at jewellersacademy.com/diplomas | |||
| 315. Bonus episode: Listen in on our Diploma in Silver Jewellery Open Day | 05 Jun 2026 | 01:05:28 | |
One of my favourite things about our Diploma Open Days is seeing who joins us. This time we had jewellers at all different stages of their journey. Some people had never soldered before. Others had been making jewellery for 15 years. Some already had businesses and felt ready to take their work to the next level. And as always, the questions were brilliant. This isn't one of our usual podcast episodes. Instead, we're giving you the chance to listen in on our recent Diploma in Silver Jewellery Open Day. If you couldn't join us live, this is your opportunity to hear the conversation, get a feel for the course and hear the questions other jewellers asked as they explored whether the Diploma was right for them. Inside this bonus episode, we cover: • How the Diploma in Silver Jewellery works Plus I answered questions asked live on the day including: • Is this Diploma suitable if I already have experience? Whether you're just starting out or looking to develop your jewellery skills further, we hope this gives you a useful insight into what it's really like to study on the Diploma in Silver Jewellery. Useful links: If you fancy watching the open day, and seeing all the projects you'll learn to make, you can find the video here https://www.jewellersacademy.com/blog/your-questions-answered-diploma-in-silver-jewellery View the full Diploma curriculum and course dates https://www.jewellersacademy.com/diploma Download the tools and materials list https://www.jewellersacademy.com/diploma-toolkit Book a no-obligation call with the team Ready to join? Enrolment for the September 2026 intake closes on Friday 12th June 2026.
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| 314. The Real Reasons Some Jewellers Progress and Others Stay Stuck | 01 Jun 2026 | 00:59:16 | |
What separates the jewellers who keep progressing from those who feel stuck? It isn't talent. In this episode, Jessica Rose is joined by Anna Campbell to explore the real reasons many jewellery makers struggle to move forward and the practical steps that can help you build momentum, confidence and skills. Together they discuss the challenges that can slow your progress, including lack of momentum, staying within your comfort zone, learning through trial and error without support, fear of wasting materials, comparison, self-doubt and waiting until you feel confident before taking action. They also explore why structured learning, community, accountability and expert guidance can dramatically accelerate your growth as a jeweller. Whether you're making jewellery as a creative hobby, developing professional skills or working towards building a jewellery business, this conversation is packed with encouragement and practical insights to help you keep moving forwards. In this episode: • Why momentum is often more important than motivation If you've ever looked at another jeweller and wondered why they seem to be progressing faster than you, this episode is for you. In this episode we talk about the importance of momentum, support, structured learning and community when it comes to progressing as a jeweller. If you're ready to take the next step in your own jewellery journey, enrolment for our online Diploma programmes closes on Friday 12th June 26. We'd love to welcome you and support you in developing your skills, confidence and creativity over the coming year. https://www.jewellersacademy.com/diplomas
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| 313. Building a Full Time Jewellery Business after the Diploma with Alice Catherine | 25 May 2026 | 00:34:19 | |
What does it really take to build a full-time jewellery business from scratch? In this inspiring episode of the Jewellers Academy podcast, Jessica Rose is joined by Alice Catherine to talk about her incredible journey from complete beginner during lockdown to running a successful jewellery business and shop on the Isle of Lewis in Scotland. Alice shares how she discovered jewellery making in 2021, enrolled on the Diploma in Silver Jewellery with Jewellers Academy just days later and funded her studies through selling jewellery online while she learned. Since then, she has built a thriving jewellery brand inspired by the Scottish coastline, grown an online audience of over 50,000 followers and now creates ocean-inspired jewellery in silver, gold and gemstones. She has also achieved something many jewellers dream about: building a successful bricks and mortar jewellery shop with her jeweller's bench in the back, creating and selling her work from the same space, and growing the business to the point where she now employs staff and freelance support. In this episode, Alice talks honestly about learning jewellery making online, building a sustainable handmade business, growing through social media and balancing creativity, business and motherhood. She also shares what it was really like starting out from a tiny attic workspace with no running water and why you do not need the perfect setup to begin.
Key moments in the episode: 00:00: Introduction Interested in following in Alice's footsteps and learning jewellery making? Find out more about the Diploma in Silver Jewellery — Jewellers Academy and start your own jewellery journey with Jewellers Academy. Find Alice Instagram: https://www.instagram.com/alicecatherinejewellery Website: Alice Catherine Jewellery | |||
| 312. Starting a Jewellery Business Later in Life: Michaela's Story | 18 May 2026 | 00:36:46 | |
What happens when you realise the career you've built no longer feels creatively fulfilling? In this week's episode of the Jewellers Academy podcast, Jessica Rose is joined by Michaela to talk about starting a jewellery business later in life, discovering jewellery making after years in office work, and how studying the Diploma in Silver Jewellery completely changed the direction of her life. Michaela shares her journey from evening classes and wax carving workshops to jewellery markets, Etsy and building her own jewellery brand. Together they discuss learning jewellery making as an adult, changing careers creatively, studying jewellery making in Brighton, building confidence at the bench and the realities of starting a jewellery business from scratch. In this episode, we cover:
Michaela also shares honest advice for anyone starting out on their jewellery journey: Whether you're dreaming of becoming a jeweller, thinking about taking a jewellery course, or wondering if it's too late to start something creative, this episode is a wonderful reminder that there is no single path into jewellery making. 02:00 : Introduction to Michaela and her jewellery journey
If you'd love to learn jewellery making in-person like Michaela, you can join us in Brighton at Jewellers Academy Brighton. We offer two ways to study for your Diploma in Brighton:
The intensive option is especially popular with students travelling from further afield, and we've welcomed jewellers from all over the world to study with us in Brighton. And if travelling to Brighton isn't possible, or you need more flexibility around work and family life, our online Diploma courses offer a highly supportive alternative. With mentored support, accountability and flexible learning, our online students achieve consistently high success rates while studying from home. You can explore our online Diploma courses here:
Follow Michaela and her jewellery journey on Instagram: @nymferojewellery
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| 311. What Is Mitsuro Hikime? The Ancient Japanese Wax Jewellery Technique Jewellers Are Falling in Love With | 11 May 2026 | 00:49:21 | |
In this episode of the Jewellers Academy Podcast, Jessica Rose is joined by jeweller and tutor Lorna Romanengi to explore the ancient Japanese wax jewellery technique of Mitsuro Hikime. Lorna shares what Mitsuro Hikime is, how the honey wax is made, why the technique creates such beautiful organic textures, and why so many jewellers are falling in love with this expressive way of working. They also discuss Lorna's journey with the technique, how Mitsuro Hikime can be used to create rings, pendants and sculptural jewellery forms, and what happens once your wax pieces are cast into metal. In this episode, you'll learn:
The new Mitsuro Hikime course with Lorna is available now at Jewellers Academy and is also included in the Diploma in Wax Jewellery. Resources mentioned in this episode: | |||
| 310. 8 Reasons To Invest In Yourself Without Guilt | 04 May 2026 | 01:13:20 | |
Have you ever felt guilty about investing in yourself? Whether it's signing up for a jewellery course, joining a diploma, or simply taking time to learn something new, it's so common for doubt and guilt to creep in. In this episode, Jess is joined by Anna Campbell to explore why investing in yourself is so important and why it's something you don't need to feel guilty about. Together, they share their own experiences of investing in training, creativity and personal development, and talk through the mindset shifts that can help you move forward with more confidence. You'll hear about how investing in your skills can open up new opportunities, help you find your path as a jeweller, and connect you with a supportive community who truly understand your journey. They also dive into the real reasons people hold back - from imposter syndrome and lack of time to waiting until you feel "ready" - and why those moments are often the exact time to take action. If you've been thinking about learning jewellery making, developing your skills, or taking your next step but something has been holding you back, this episode is for you. In this episode, we cover:
Thinking about taking the next step? If one of our Diploma programmes has been on your mind, this could be your moment to go for it. We offer five online Diploma courses designed to support jewellers at different stages, from beginners through to advanced makers:
✨ Explore the diplomas and find the one that's right for you: Connect with us: If you enjoyed this episode, don't forget to follow the podcast and share it with a fellow jeweller 💛 | |||
| 309. 7 Things I Wish I Knew Before Starting a Jewellery Business with Jessica Rose | 27 Apr 2026 | 00:41:49 | |
Starting a jewellery business is exciting but it can also feel overwhelming when you don't know what to focus on first. In this solo episode, Jessica Rose shares 7 things she wishes she had known before starting her first jewellery business over 20 years ago - along with what she would do differently if she were starting today. If you're building or growing a jewellery business, this episode will give you clarity, reassurance and practical direction on what really matters. In this episode, you'll learn:
02:02 Welcome and introduction to the episode Resources mentioned in this episode: If you enjoyed this episode, please leave us a review on Apple Podcasts or Spotify - it helps more jewellers find the podcast. Follow Jewellers Academy:
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| 308. Why Jewellery Diplomas Can Transform Your Skills, Confidence and Business with Kelly Twigg | 20 Apr 2026 | 00:34:32 | |
This week on the Jewellers Academy Podcast, Jessica Rose is joined by jeweller, tutor and sea glass specialist Kelly Twigg. Kelly shares how she went from a career in the Royal Navy to building a jewellery business, growing a supportive community on Instagram, and completing the Diploma in Silver Jewellery at Jewellers Academy. She also talks about why she is joining the new Diploma in Wax Jewellery, what drew her to wax as a medium, and why investing in your skills can have such a big impact on your confidence, creativity and business. If you have ever wondered whether a diploma is the right next step for you, this episode is full of honest insight, encouragement and practical reflections from someone who has lived the journey. In this episode, we cover:
Key moments in this episode 00:02:00: Introduction to Kelly Twigg
Learn more about our jewellery Diploma programs here https://www.jewellersacademy.com/diplomas | |||
| 307. How to Start Making Silver Jewellery at Home in 2026 - New Courses Out Now | 13 Apr 2026 | 00:37:27 | |
If you've been thinking about trying silver jewellery making, this podcast episode is a great place to begin. In this conversation, Jessica is joined by Jewellers Academy tutor Laura-Jayne to talk about how beginners can get started, the foundational skills that matter most, and how the new beginner and intermediate silver jewellery courses help students build confidence at home. Laura-Jayne shares why learning jewellery making step by step is so important, especially when you're new to tools, soldering and saw piercing. She also explains how online learning can make things easier for beginners, with clear close-up demonstrations, the ability to pause and rewind, and lifetime access so you can revisit techniques whenever you need to. The episode also gives a closer look at the two new courses. The Beginners Silver Jewellery Workshop includes a pierced pendant project and a textured silver ring, helping students learn core skills such as sawing, drilling, filing, soldering and shaping metal. The Intermediate Silver Jewellery then builds on those foundations with a spinner ring and lentil bead necklace, introducing doming, hollow forms and more advanced construction techniques. One of the most encouraging parts of the episode is Laura-Jayne's reminder that there is no one perfect way to make jewellery. There are many ways to achieve a result, and the most important thing is to work safely, keep practising and enjoy the process. If you're curious about making your own jewellery, this episode is a lovely introduction.
Key Moments 02:01 Introduction to the episode and the new silver jewellery courses
Learn more: Beginners Silver Jewellery Workshop https://www.jewellersacademy.com/beginners-silver-jewellery-workshop Intermediate Silver Jewellery https://www.jewellersacademy.com/intermediate-silver-jewellery | |||
| 306. Why It Is Essential To Upskill As A Jeweller In 2026 with Emma René | 06 Apr 2026 | 00:34:19 | |
If you are feeling stuck or ready for more in your jewellery journey, upskilling could be the key to moving forward in 2026. Jess is joined by jeweller Emma René, founder of Narratorium, who shares her journey from building a jewellery business with minimal formal training to investing in her skills through the Diploma in Fine Jewellery. They discuss the realities of reaching a plateau, the limits of learning through trial and error, and how structured learning, mentoring and feedback can transform both your confidence and your work. Emma also shares how upskilling is shaping the future direction of her business, as she moves towards creating more refined, high-end pieces and working with new techniques such as stone setting. If you are ready to improve your skills, pivot your business or take your jewellery to the next level, this episode will give you insight and inspiration.
Key Moments 00:02:00 – Introduction to the episode and upskilling as a jeweller | |||
| 305. Running a Fine Jewellery Business with the Rising Cost of Metals with Goldsmith April Dace | 30 Mar 2026 | 00:34:59 | |
In this episode of the Jewellers Academy Podcast, Jess is joined by Goldsmith and Jewellers Academy tutor April Dace to explore how to run a successful fine jewellery business in a time of rising gold and precious metal prices. April shares honest insights from her own business, including how she has adapted her pricing, systems and mindset to stay profitable without compromising on quality or client experience. They discuss the importance of confidence in pricing, why not every client needs to be the right fit, and how a bespoke, relationship-led approach can create a sustainable and thriving business. You'll also hear how April has built her reputation through word of mouth and trust, why transparency with clients matters more than ever, and practical advice for jewellers looking to move into fine jewellery or navigate changing material costs.
Key Moments From This Episode 00:03:39 Introduction to April and the impact of rising metal prices
If you'd like to train to be a fine jeweller, check out our 1 year online Diploma in Fine Jewellery https://www.jewellersacademy.com/diploma-in-fine-jewellery | |||
| 304. How the Jewellers Visibility Retreat Helped Vicky Grow Her Jewellery Business | 23 Mar 2026 | 00:42:10 | |
In this week's episode, host Anna Campbell is joined by Vicky Barclay of Silver Snail Jewellery to talk about her journey from a high-pressure university career into jewellery making and business ownership through silver clay. Vicky shares how discovering silver clay during a difficult period in her life gave her a creative outlet, a new direction and eventually a business. What started as a single workshop quickly grew into a passion, and then into a jewellery business built through craft fairs, community and continuous learning. They discuss why silver clay is such an accessible and exciting medium, the realities of building a jewellery business, and the importance of investing in your skills and confidence. Vicky also shares her experience of the Diploma in Silver Metal Clay and how it helped her deepen her knowledge and build confidence in her work. The conversation also explores the importance of visibility in business, and Vicky reflects on her experience of attending the Jewellers Visibility Retreat at Jewellers Academy Brighton, where she developed skills in photography, social media and marketing, and gained clarity on how to grow her business. Key Moments02:56: Vicky's life before jewellery and the stressful university career that led her to seek a creative outlet 04:37: Discovering silver clay for the first time and the moment it clicked for her 07:04: What silver clay is and why it's such an accessible medium 10:44: Realising silver clay was "her thing" and beginning her jewellery journey 13:35: How Silver Snail Jewellery started and building confidence through craft fairs 17:15: Deciding to leave her university job and focus on her jewellery business 25:24: Why Vicky enrolled on the Diploma in Silver Metal Clay 28:19: What she learned from the Diploma and the value of community 30:13: Vicky's experience of the Jewellers Visibility Retreat 37:19: The biggest lesson from the retreat: why you don't have to do everything yourself
Jewellers Visibility Retreat at Jewellers Academy Brighton https://www.jewellersacademybrighton.com/jewellers-visibility-retreat Diploma in Silver Metal Clay https://www.jewellersacademy.com/diploma-in-silver-metal-clay Silver Snail Jewellery https://silversnailjewellery.co.uk/ | |||
| 303. New Projects for the Diploma in Fine Jewellery with Anelia Kuprina | 16 Mar 2026 | 00:21:22 | |
In this episode of the Jewellers Academy Podcast, Jess is joined by award-winning fine jeweller and Jewellers Academy mentor Anelia Kuprina to introduce some exciting new projects coming to the Diploma in Fine Jewellery. They explore the skills behind two key updates to the course: a change to the tennis bracelet project and an updated totem pendant design. These projects help students develop confidence working with precious metals while building essential stone setting and fine jewellery techniques. Jess and Anelia discuss what students will learn through these projects, from constructing double gallery claw settings and connecting bracelet links to working with shaped stones such as pear, princess and trillion cuts. They also share advice for jewellers tackling more advanced projects, including how to approach complex pieces, why patience and precision matter, and the importance of investing in good tools. If you're interested in developing your fine jewellery making and stone setting skills, this episode offers a behind-the-scenes look at what students learn inside the Diploma in Fine Jewellery. Learn more about the Diploma in Fine Jewellery:
Key Moments 02:05 Introduction to the episode | |||
| 302. The Advantages of Working in Wax as a Fine Jeweller with Jane Taylor | 09 Mar 2026 | 00:37:27 | |
In this episode of the Jewellers Academy Podcast, Jess is joined by fine jeweller and tutor Jane Taylor to explore the advantages of working in wax as a fine jeweller. Jane has been running her jewellery business for nearly 25 years and shares how wax carving has played an important role throughout her career. They discuss how wax allows jewellers to create sculptural, three-dimensional designs that would be difficult to achieve in sheet metal alone, as well as how it can reduce metal waste and make working with unusual gemstones easier. Jane also shares several of the projects she teaches on the Jewellers Academy Wax Diploma, including shaped signet rings, claw settings in wax, a dramatic cocktail ring and an organic grain-set ring. These projects help students understand the full journey of a piece of jewellery, from design and carving through to casting, stone setting and finishing. The conversation also explores how wax models can be used in bespoke jewellery commissions to help clients visualise designs in three dimensions before casting. Alongside the practical benefits, Jane talks about the creative freedom and satisfaction that comes from carving wax and seeing a piece transform from a simple block of wax into finished jewellery.
Key moments in the conversation 00:02:06: Introduction to Jane Taylor and the focus on wax in jewellery making
Whether you are a beginner jeweller or an experienced maker, this episode offers insight into how wax carving can expand your design possibilities and deepen your jewellery making skills.
Learn more about the Diploma in Wax Jewellery https://www.jewellersacademy.com/diploma-in-wax-jewellery Jane Taylor's website https://www.jewelled.co.uk/ Jane's Instagram @jewelledgodalming | |||
| 301: Celebrating One Year of Jewellers Academy Brighton: 2,000 Students, 700 Classes, and a Growing Community | 02 Mar 2026 | 00:38:09 | |
This week marks a very special milestone as we celebrate one year of Jewellers Academy Brighton. In this episode, Jessica is joined by School Manager Lisa Hagen and tutors Ellinor Sixtensdotter and Mahroz Hekmati to reflect on what it's been like to build a jewellery school from the ground up and welcome a thriving in-person community. Over the past year, more than 2,000 students from across the UK and around the world have joined classes in Brighton, learning everything from their very first silver ring to advanced stone setting, enamelling, and fine jewellery techniques. Together, the team shares their favourite moments, the transformations they've witnessed in students' confidence and skills, and the unique energy that comes from learning jewellery in a shared studio space. You'll hear about the most popular classes, the experience of mentoring diploma students in person, and how teaching can deepen your own skills as a jeweller. They also discuss the importance of creating a welcoming, supportive environment where complete beginners and experienced makers alike can grow creatively and technically. In this episode, we cover: Find out more about Jewellers Academy Brighton and upcoming classes at: Learn more about classes and Jewellers Academy Brighton:https://www.jewellersacademybrighton.com/ | |||
| 300. Everything Is Fixable: Why Metal Clay Changes the Way You Create with Anna Campbell and Vicki Ralph | 23 Feb 2026 | 00:53:26 | |
In the 300th episode of the Jewellers Academy Podcast, Anna Campbell is joined by jewellery artist and Diploma mentor Vicki Ralph for a relaxed, inspiring conversation about their shared love of silver metal clay. They talk about how they each discovered metal clay, why it felt different from traditional silversmithing, and what makes this medium so empowering for beginners and experienced makers alike. From practical tips on keeping clay hydrated to the magic moment when a soft piece of clay transforms into solid silver, this episode explores both the technical and emotional sides of working with metal clay. You'll also hear about favourite techniques including carving, botanical moulds and reverse-set stones, as well as an inside look at the Diploma in Silver Metal Clay and the supportive mentoring community behind it. If you've ever been curious about metal clay, this episode will leave you feeling confident, inspired and ready to jump in.
Key Moments 02:03: Celebrating Episode 300 and 300 consecutive weeks of the podcast
Links mentioned in this episode Free 5 Days of Silver Metal Clay https://www.jewellersacademy.com/5-days-of-silver-metal-clay Diploma in Silver Metal Clay https://www.jewellersacademy.com/diploma-in-silver-metal-clay Vicki's website http://victoriaralphjewellery.com/
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| 299. Why Moving from Etsy to Your Own Website Is Worth It with Helen from HR Digital Design | 16 Feb 2026 | 00:52:50 | |
This week on the Jewellers Academy podcast, host Anna Campbell is joined by website designer and e-commerce specialist Helen Rawlinson (HR Digital Design) to talk about when and why jewellers should move from platforms like Etsy to their own website. They explore how third-party marketplaces have changed over the years - becoming more crowded, more price-driven, and harder for genuine handmade businesses to stand out - and why relying on 'being discovered' on these platforms is far less realistic than it once was. Helen talks about the positives of having your own website, including giving you control over your branding, your customer experience, and the story you tell about your work and pricing. They discuss the long-term value of owning your customer relationships and data, especially through email marketing, so you can build repeat sales, credibility, and a sustainable jewellery brand. The episode also covers practical considerations like platform choice and why 'done is better than perfect' when it comes to getting your site live and improving it over time.
02:04: Introduction and today's topic About Helen I'm Helen, the founder of HR Digital Design, and I work primarily with ambitious and growing small businesses who are ready to take their online presence a bit more seriously. A lot of my work is with creatives who've grown their businesses on platforms like Etsy or on home-made websites and then reach a point where they want more control, more stability, and a website that actually supports their business rather than complicating it. I build and advise on websites that are practical, sustainable and designed to grow with the business, without unnecessary jargon or pressure to do everything at once. Instagram - https://www.instagram.com/hrdigitaldesign/ Events for creatives - https://www.hrdigitaldesign.com/pages/create-and-commerce Website - https://www.hrdigitaldesign.com/ Jewellers Academy offers a range of business courses designed specifically for jewellers. Explore the options and find the right next step for your jewellery business at the link below. https://www.jewellersacademy.com/jewellery-business | |||
| 298. Want to Make Money From Metal Clay? Start Here | 09 Feb 2026 | 00:47:40 | |
In this episode, Jessica and Anna talk about how to start and grow a jewellery business using silver metal clay. They share practical tips on keeping startup costs low, developing a signature style, pricing your work confidently, and choosing a business model that suits you. You'll also hear ideas for scaling your designs through moulds and casting, adding teaching as an income stream, and using social media to share your process and attract customers. The conversation covers everything from hallmarking and batch making to the importance of confidence and finding the right audience for your work. Whether you're completely new to metal clay or already making and selling your jewellery, this episode is full of useful insights to help you build a creative and sustainable business. If you'd like to try metal clay for yourself, join our free 5 Days of Silver Metal Clay challenge. You'll learn to create five silver jewellery projects in five days and receive the tools and materials list in advance so you can be fully prepared to make alongside us. Join the free 5 Days of Silver Metal Clay challenge starting on 2nd March https://www.jewellersacademy.com/5-days-of-silver-metal-clay Explore the Diploma in Silver Metal Clay for a full year of guided learning. https://www.jewellersacademy.com/diploma-in-silver-metal-clay Links and resources mentioned in this episode: Teaching Jewellery Making online course https://jewelleryschoolonline.teachable.com/p/teaching-jewellery-making Free jewellery pricing masterclass and calculator https://www.jewellersacademy.com/pricing Hallmarking for jewellers https://www.jewellersacademy.com/blog/hallmarking-for-jewellery-designer-makers Alliance for Metal Clay Arts Worldwide https://amcaw.org/ | |||
| 297. How Creativity Can Help After Overwhelm, Trauma and Burnout with Trauma Therapist Anne Cheshire | 02 Feb 2026 | 00:52:59 | |
In this week's episode of the Jewellers Academy podcast, host Anna Campbell is joined by trauma therapist and teacher Anne Cheshire to explore why so many people turn to making when life feels overwhelming. They look at trauma as a nervous-system experience (not just around major life events), why we can't always think our way out of anxiety or paralysis, and how jewellery-making and other creative practices can help restore safety, focus and agency. The conversation includes practical, body-based tools you can try immediately to support yourself alongside your creative work. Key moments 01:02 – 03:02 03:02 – 07:02 07:02 – 15:02 15:02 – 19:32 19:32 – 25:02 25:02 – 29:32 29:32 – 37:02 37:02 – 45:02 45:02 – 49:02 49:02 – 53:02 53:02 – 55:22 | |||
| 296. Join the FREE Week of Wax Challenge: Creative Jewellery design Without Expensive Metal | 26 Jan 2026 | 00:26:33 | |
In this episode, Jess is joined by jeweller and wax tutor Elin Horgan to introduce Week of Wax - a free 5-day online wax carving course starting on 2nd February and open for enrolment now. They explore what wax jewellery is, why it's such an accessible and creative material to work with, and walk through each project you'll make during the week, from carved rings and granulation to charms, build-up techniques, and a classic signet ring. Whether you're completely new to wax carving or already working in wax, this episode will help you understand where to start and how wax can fit into your jewellery practice. 👉 Sign up for the free Week of Wax now https://www.jewellersacademy.com/week-of-wax Key moments01:02 – Introduction & Week of Wax overview 02:39 – Meet Elin Horgan 03:07 – Getting started with wax carving 04:22 – Why wax is ideal for experimentation 05:23 – Casting options & real-world examples 06:22 – Day 1: Wax carved ring 08:58 – Using wax tubes 10:41 – Day 2: Granulation in wax 13:03 – Day 3: Wax charms (taught by Jessica) 14:30 – Turning wax designs into collections 16:36 – Day 4: Build-up technique heart pendant 18:16 – Finding your personal style in wax 19:12 – Day 5: Signet ring with Stelios Karantonas 20:37 – Why signet rings work so well in wax 21:47 – How to approach the Week of Wax 24:05 – Encouragement for first-time wax carvers 25:22 – Wax Diploma & next steps 26:39 – Where to find Elin Horgan 27:00 – Final thoughts & invitation to join | |||
| 295. Running a Jewellery Business with a Neurodivergent Brain: What Actually Works with Aileen Carson | 19 Jan 2026 | 00:42:08 | |
In this episode, host Anna Campbell chats with coach and neurodiversity specialist Aileen Carson about what neurodiversity really means, and why so many creative people (including jewellers) might recognise themselves in it. They talk about conditions like ADHD, autism and dyslexia, and how some people discover they're neurodivergent later in life simply by noticing they think differently, spot patterns others don't, or work in their own unique way. Aileen shares the many strengths neurodivergent makers often have, like creativity, problem-solving, incredible attention to detail and the ability to hyper-focus at the bench — a huge advantage for jewellery makers. The conversation also gets practical, with tips for running a business when you're juggling lots of roles. Aileen talks about managing your energy, finding planning systems that actually work for you, using helpful tools and tech, and setting up a work environment that supports your needs rather than drains you. They also cover something many creatives struggle with: burnout. From taking proper breaks and looking after the basics (food, water, sleep!) to setting boundaries with customers and giving yourself permission to rest, Aileen explains how small changes can make a big difference to your wellbeing and creativity. To wrap up, Aileen encourages makers to lean into what they're naturally good at, trust their creative brains, and remember that not every hobby has to turn into a business.
About Aileen Aileen Carson runs a neurodiversity coaching and training business. She works with neurodivergent people, helping them harness their strengths and find strategies to navigate any challenges they're facing in the workplace or in their business. This often involves support with executive function challenges, managing stress and avoiding burnout. She helps people identify what enables them to work at their best and use this knowledge to find working patterns that work with their brain, rather than against it. She also runs neurodiversity training sessions for employers to help them become more inclusive and she speaks about neurodiversity at conferences and events. https://www.linkedin.com/in/aileencarson/ | |||
| 294. 10 Days of Silver: A Free Jewellery-Making Challenge to Start the Year | 12 Jan 2026 | 00:25:25 | |
Join the Free 10 Days of Silver Challenge! In this episode of the Jewellers Academy Podcast, Jess is joined by jeweller and tutor Kelly Twigg to introduce 10 Days of Silver - our free, global jewellery-making challenge designed to help you get back to the bench with confidence. Whether you're a complete beginner or a more experienced jeweller, this 10-day programme guides you through fun, low-pressure silver jewellery projects. Jess and Kelly talk through the projects, share tips for building skills and confidence, and explain how this challenge is a great way to reconnect with your creativity at the start of the year. Here's what you'll learn to make in week 1:
Don't forget to share your creations with us on Instagram @JewellersAcademy and in the Facebook group - we love seeing what you make! | |||
| 293. Kickstart: 5 Days to Plan 2026 in Your Jewellery Business with Jessica Rose | 05 Jan 2026 | 00:19:38 | |
Kickstart 2026 is a free, five-day challenge designed to help jewellery makers and jewellery business owners begin the year with clarity, confidence and calm. In this week's episode of the Jewellers Academy podcast, Jess explains how the challenge offers a gentle, structured way to reflect on your vision, set meaningful goals for your jewellery business, create simple action plans, build supportive routines and consider how money will flow into your business - without the overwhelm or pressure. How does Kickstart work? The FREE five day challenge features a video from Jess each day for 5 days, starting on Monday 5th January 2026. It also includes notes and a Canva template to create your own plan through the week. Day 1 – Get Clear on Your VisionA short exercise to reconnect with why you do what you do and what you want this year to look like. You'll identify a small number of realistic, meaningful business goals. Turn ideas into steps you can actually follow. Define how you'll consistently work on your business, not just in it. Shift your attention to activities that help bring money into your business. Join Kickstart now https://www.jewellersacademy.com/kickstart
Other programs mentioned in the podcast: 10 Days of Silver Jewellery Making - suitable for complete beginners or those who want to stetch themselves with new project ideas starting on 12th January 2026 Week of Wax five free wax carving tutorials starting on 2nd February 2026 Five Days of Silver Metal Clay free tutorials starting on 23rd February 2026 All of these free challenges are open for enrolment now and will start on the dates show above so register now.
Jewellery Business Academy 2026 - our externally accredited one-year business program featuring monthly themes, group support, starter and growth tracks. This runs from January to December and is open now for enrolment. | |||
| 292. What's Your Word of the Year For 2026? | 29 Dec 2025 | 00:49:12 | |
This week on the Jewellers Academy podcast, Jess and Anna Campbell explore their annual tradition of choosing a Word of the Year as a gentler alternative to New Year's resolutions. They reflect on the words they chose for 2025 and how the year lived up to them, before sharing their words for 2026 and what they hope for the year ahead. If you're thinking about setting intentions for 2026, they also share some tips to help you choose a word that feels meaningful and supportive. If you'd like to choose your own word of the year, there is some guidance on how to do it on our blog. As well as some alternative ideas mentioned in the podcast, including your theme song for 2026! https://www.jewellersacademy.com/blog/whats-your-word-of-the-year-for-2026 | |||
| 291. My Jewellery Business Journey: How I Launched My Collection and Sold My First Pieces with Liz Lloyd | 22 Dec 2025 | 00:41:54 | |
In this episode of the Jewellers Academy Podcast, Jess is joined by Liz Lloyd, founder of Liz Lloyd Jewellery, to talk about her journey into jewellery and what it takes to build a confident, professional jewellery business. Liz shares how an early love of making jewellery led her back to the bench after a long career in teaching and creative work. During lockdown, she rediscovered jewellery making and found Jewellers Academy which helped her move from experimenting to building a business with intention. She talks about completing the Diploma in Silver Jewellery, describing it as a key moment in finding her style, building confidence, and developing skills in a structured, apprenticeship-style way. Liz also shares how joining the Jewellery Business Academy gave her the focus and structure she needed to grow sustainably, choosing to work on one area of her business at a time. Jess and Liz discuss the importance of communication in jewellery business, why investing in professional photography can transform how your work is perceived, and what Liz learned from creating her first full jewellery collection inspired by nature and architecture. They also explore building a website that feels calm and luxurious, pacing yourself creatively, and balancing making with promotion. This is an inspiring listen for anyone, particularly if you are coming to jewellery making after another career.
If growing your jewellery business is your goal for 2026 then check out the Jewellery Business Academy. A one year comprehensive program designed for jewellers, this externally accredited program is exactly what you need to stay focused an on track. Plus get one-to-one mentoring on the topic of your choice, accountability through regular small group Zoom meet ups and more. https://www.jewellersacademy.com/the-jewellery-business-academy
About Liz Liz Lloyd is a jewellery designer and maker creating handmade sterling silver and 9ct gold pieces from her home studio in the UK. Her work is inspired by the meeting of nature and structure, drawing on clean architectural lines and the sculptural forms of sea waves and rock strata. Using these influences, she creates minimalist jewellery designed to be worn every day as well as for special occasions. Liz works to commission and sells her collections through her website. Completing the Jewellers Academy Silver Diploma in 2023–2024, alongside two years in the Jewellery Business Academy, was a turning point that gave her the confidence and clarity to design and launch a new 24-piece silver and gold collection. www.lizlloydjewellery.co.uk
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| 290. How to Start a Jewellery Business in 2026 with Jessica Rose | 15 Dec 2025 | 00:21:34 | |
Thinking about starting a jewellery business in 2026? In this week's episode of the Jewellers Academy podcast, Jess explores the key trends, strategies, and mindset shifts shaping the future of the jewellery industry - from why authenticity is the antidote to AI, to how to market your work without burning out. Jess covers:
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| 289. How Jewellers can use Pinterest to drive traffic and sales With Trona Freeman | 08 Dec 2025 | 00:29:58 | |
In this episode, Anna Campbell chats with Pinterest and SEO consultant Trona Freeman about how jewellers can use Pinterest as a powerful visual search engine - not just another social platform. Trona breaks down how Pinterest users are intentional, slower scrollers, and often ready to shop, making it an ideal place for jewellery businesses. She shares practical tips on:
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| 288. Diploma in Wax Jewellery: What to Expect From Our Brand New Course | 01 Dec 2025 | 00:25:07 | |
In this week's episode of the Jewellers Academy Podcast, Jessica Rose shares all about the brand-new Diploma in Wax Jewellery. This is the fifth online one-year Diploma to be created. Whether you're completely new to wax or an experienced jeweller ready to dive into wax jewellery, this episode gives you a full behind-the-scenes look at what to expect from this year-long programme. Jess walks you through how the Diploma works, from the flexible weekly time commitment to the unique 'wax to metal' process where you'll carve your designs, send them to a caster, and then learn the essential skills to clean up and finish your final pieces. Unlike other Diplomas, students only submit their work once at the end of the course, giving plenty of time to refine each project. You'll also hear how termly check-ins support accountability and how every student is paired with a professional wax jeweller as a mentor for the year. Jess explores the wide variety of projects and techniques you'll learn: from foundational wax carving and building shaped signet rings, to stone setting in wax, cast-in-place techniques, soft wax sculpting, the Mitsuro Hikime method, build-up techniques with a heat pen, and even optional sand casting for those with the tools at home. Jess also introduces you to the expert tutor team, including master stone setters and specialist wax jewellers who will guide you through each step. You'll get a clear picture of the year, from September through to July, and discover how the final project helps you create a cohesive mini collection to kickstart or elevate your jewellery business. If you'd like to see examples of the projects, ask questions, or explore whether this diploma is right for you, join us for the live Open Day on Wed 3rd Dec 2025 at 8pm UK time GMT. Register now to get the Zoom link and the replay https://mailchi.mp/d3d9f888b402/wax-diploma-open-day-dec-25 Learn more about the Diploma in Wax Jewellery https://www.jewellersacademy.com/diploma-in-wax-jewellery | |||
| 287. The Magic of Wax: Exploring Organic Textures with Jo Hunt | 24 Nov 2025 | 00:34:59 | |
Jessica Rose chats with Jo Hunt, founder of Rockpool Jewellery, about her creative journey and her love for working with wax. Jo shares all about her brand-new course, Rings, Pendants and Charms in Wax: The Build-Up Technique - the first course at Jewellers Academy dedicated entirely to this organic, textured method. It's currently on pre-sale for a limited time at 50% off. Jo shares how jewellery making became an essential creative outlet during her struggles with anxiety and OCD, and how wax offered the perfect low-pressure medium to explore ideas freely. Jess and Jo talk about the differences between traditional wax carving and the build-up technique, why it produces such unique results, and what tools and materials beginners need to get started. You'll also hear insights from behind the scenes of Rockpool Jewellery, from slow, sustainable business growth to offering customers pieces in wax so they can choose their metal before casting. Jo is encouraging for anyone new to wax to give it a try! Enrol on the brand new online course Rings, Pendants & Charms in Wax: The Build-Up Technique with 50% off for a limited time. Learn more: https://www.jewellersacademy.com/rings-pendants-charms-in-wax-the-buildup-technique And if you want to really delve into working with wax and stone setting, check out our new for 2026 1 year online Diploma in Wax Jewellery https://www.jewellersacademy.com/diploma-in-wax-jewellery About Jo Hunt Jo is based in North East England where she creates her collections and one-of-a-kind pieces from her home studio. Jo's designs are inspired by the north east coastline and coastal textures and she sells her designs via her website and in local independent stores and galleries. Jo works mainly with the lost wax casting technique, using mainly the build up technique which she teaches in this course www.rockpooljewellery.com | |||
| 286. Your Roadmap To Growing Your Jewellery Business in 2026 with Jessica Rose | 17 Nov 2025 | 00:28:33 | |
In this week's episode of the Jewellers Academy Podcast, award winning entrepreneur Jessica Rose dives into what it really takes to grow a jewellery business once you're three or more years in. If you've moved past the experimentation phase and are ready to build something profitable, sustainable, and strategically focused, this episode is your roadmap. Jessica explores the core pillars that help jewellers transition from busy and functioning to thriving and scalable, sharing her own experiences - wins, mistakes, and moments of truth along the way. Covering: 1. Getting Focused (Stripping It Back)After years of trying all the things - craft fairs, website sales, wholesale, teaching - the next stage is all about narrowing it down to what works for you and what you enjoy. Jessica explains why spreading yourself thin keeps you small, and how choosing one or two key areas to pour your energy into can create dramatic results. Expect a powerful analogy from GCSEs to degree-level specialism to help you rethink your business focus. 2. Profitability & Revenue-Generating Activities To grow you need to be making a profit. Jess looks at the difference between the work you love and the work that actually brings money in and why you need to know which is which. From launches and fairs to analysing your product range, you'll learn how to spot what's truly profitable and what needs adjusting or subsidising. 3. Taking Yourself Seriously (Investing in You & Your Business) If you want a serious business, you have to treat it like one. Discover how regular investment - in training, professional photography, and the development of your own skills - creates momentum, confidence, and higher-level results. 4. Selling Higher-Ticket Jewellery If you want higher revenue without burning out, you need higher-value sales. Jess talks through the psychology of desire-based buying, how to showcase your high-ticket pieces effectively, and why your customers should never have to imagine what your work could look like in gold. 5. Delegating (Even Before You Think You're Ready) Delegation is essential for growth, even if it feels uncomfortable. Jessica shares her personal story of hiring help long before she felt she could "afford" it—and how that single decision rapidly transformed her income, time, and creative freedom. JOIN THE LIVE masterclass THIS WEEKIf you're ready to step into the next chapter of your jewellery business with clarity, confidence, and a solid strategy for 2026, join Jess for a free live masterclass, where she'll go even deeper into these topics and help you map out your personalised plan for growth. When? Wednesday 19th November 2025 at 8pm UK time https://mailchi.mp/fb5ef02badc2/roadmap (Do register even if you can't join in live so you receive the replay via email) | |||
| 285. Train as a Jeweller in 2026: New Wax Diploma + Enrolment Now Open | 10 Nov 2025 | 00:27:32 | |
Diplomas are open for enrolment - and we have a brand new Diploma. In this special episode of the Jewellers Academy podcast, Jessica Rose and Anna Campbell share some exciting news - enrolment is now open for all five Jewellers Academy Diplomas starting in September 2026, including the launch of a brand new course: the Diploma in Wax Jewellery! Join Jessica and Anna as they reveal everything you need to know about this long-awaited programme - from its focus on creating commercially viable jewellery collections to its accessible, beginner-friendly structure and expert tutors like Scott McIntyre, Jane Taylor and Joanne Hunt. Learn how working in wax offers an affordable and creative path into jewellery design, how the course is structured (including wax and metal assessments), and why this Diploma is the perfect next step for existing students or newcomers alike. They also chat through updates across all the Diploma courses, key enrolment dates (including the March 13th deadline for the 18-month payment plan), and the latest on tools and materials kits, which tend to sell out fast! Plus, find out about free taster sessions (coming in early 2026) like "A Week of Wax", designed to help you explore this exciting new medium before you commit. The Diploma courses are perfect for you if you want to fit your jewellery education around your life and work commitments. We have a Diploma course for everyone, from beginners to advanced level jewellers so if you've been dreaming about starting or growing your jewellery business have a listen. Year 1: Diploma in Silver Jewellery https://www.jewellersacademy.com/diploma Year 2: Diploma in Fine Jewellery https://www.jewellersacademy.com/diploma-in-fine-jewellery Year 3: Advanced Jewellery Diploma https://www.jewellersacademy.com/advanced-jewellery-diploma Diploma in Wax Jewellery - New for 2026 https://www.jewellersacademy.com/diploma-in-wax-jewellery Diploma in Silver Metal Clay https://www.jewellersacademy.com/diploma-in-silver-metal-clay | |||
| 284. Recycling Precious Metals for Jewellers with Mark Cutler from Mastermelt | 03 Nov 2025 | 00:50:44 | |
With the rising price of gold and silver, every speck of precious metal counts. In this week's episode of the Jewellers Academy podcast, host Kelly Twigg sits down with Mark Cutler from Mastermelt to explore the fascinating and often overlooked process of reclaiming and refining precious metal scrap for jewellers and metalsmiths. Founded in 1985 in Hatton Garden, London, Mastermelts has grown into a global refining company trusted by both the jewellery trade and industrial sectors. Mark shares expert insights into how jewellers can recover value from every stage of their workshop, from lemel (high-grade metal scraps) to sweeps (low-grade material like polishing waste and dust). Learn why simple workshop habits can make a huge difference in reclaiming precious metal content. Mark offers practical tips for: Maximising recovery - from bench dust to old carpet and even water waste (and find out just how much gold was reclaimed from one jeweller's carpet!. Safe and sustainable refining - what not to put in your sweep bags. Understanding the full refining cycle - how reclaimed metals return to the trade as new bullion and casting grain. Choosing your return option - whether you prefer a direct payment or fine metal grain to reuse in your next jewellery creation. Packed with insider advice and sustainability insights, this episode is a must-listen for any jeweller looking to reduce waste, recover hidden value, and close the loop on precious metal use in their practice. Listen now to discover how every speck, scrap, and sweep can make a difference - both for your business and for the planet. To find out more about Mastermelt, check out their website https://www.mastermeltgroup.com/ | |||
| 283. 7 Benefits of the Rising Cost of Metals to Handmade Jewellers | 27 Oct 2025 | 00:41:34 | |
In this week's episode, Jessica Rose and Anna Campbell explore the unexpected advantages behind the rising costs of silver and gold. While many jewellers worry about affordability and holding stock, Jessica and Anna reveal that these changes can actually strengthen your business and the handmade jewellery industry as a whole. They discuss seven key benefits, including:
- Rising prices encourage better pricing confidence and healthier profit margins across the industry, moving away from undercharging.
- Hallmarking gains value, giving customers reassurance and proof of authenticity as they invest in higher-priced pieces. The episode ends with a powerful reminder: adopting a positive mindset and valuing your role as a maker is key to growth. Now is the time to embrace opportunity, build trust, and create jewellery with confidence. Watch the full webinar now: Jewellery Business Academy 2026If you are looking to grow your jewellery business check out our 1 year Jewellery Business Academy. Who is the Jewellery Business Academy For? The Jewellery Business Academy is open to jewellers at every stage, from beginners launching their first collections to established makers seeking to refine, grow, and scale. With flexible payment options spread over 12 months, it's designed to be accessible, supportive, and transformative. Enrolment is open now. Have a look and see if it is for you: https://www.jewellersacademy.com/the-jewellery-business-academy | |||
| 282. Sand Casting For Jewellers with Iain Sainsbury | 20 Oct 2025 | 00:30:23 | |
In this week's episode of the Jewellers Academy Podcast, Jess is joined by jeweller and tutor Iain Sainsbury to talk all about sand casting for jewellers and how you can do it safely, confidently, and successfully at home. Iain introduces his brand-new online course in sand casting, available now on pre-sale with 50% off until 6th November 2025. He shares why this ancient metalworking technique, dating back thousands of years, is experiencing a revival. With its low cost of entry, minimal equipment needs, and beautifully rustic results, sand casting allows jewellers to cast their own designs at home without the need to wait on external casters. No two sand cast pieces are ever the same, making every creation uniquely yours. Jess and Iain dive into practical tips for safer, smarter sand casting at home, including:
This episode is for you if you're curious about the process of casting your own pieces from home or have experience with it, and want to refine your home set up. | |||