Jerry-Rigged Business Marketing Podcast – Details, episodes & analysis

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Jerry-Rigged Business Marketing Podcast

Jerry Suhrstedt

Business

Frequency: 1 episode/16d. Total Eps: 19

Welcome to the "Jerry-Rigged Business Marketing Podcast," where we dismantle traditional marketing concepts and rebuild them with innovative, practical strategies tailored for small and medium-sized businesses. Hosted by Jerry, a marketing veteran with over 25 years of experience, this podcast offers a unique blend of expert insights, real-world success stories, and actionable advice.

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Data updated on 12/09/2026

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🇬🇧 Great Britain - Marketing
12/09/2026
#94

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https://sumolab.co
3 shares
https://www.thirdrepublic.com/Like
1 share
https://p3group.us/
1 share

https://www.linkedin.com/in/nataliefurness/
1 share

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RSS feed quality

To improve

Score global : 17%

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Why Your Sales & Marketing Are Out of Sync—How RevOps Can Fix It | ep 20

Season 1 · Episode 20

Tuesday, October 8, 2024 • Duration 32:27

In this meeting, Jerry Suhrstedt, the CEO of Sumolab, interviews Natalie Furness, the founder and CEO of RevOps Automated, about the concept of Revenue Operations (RevOps) and how it can help align marketing and sales teams.

They discuss the key components of RevOps, including people, processes, data, and technology, and how it can lead to scalable revenue growth.

Natalie shares real-world examples of how RevOps has helped businesses improve their go-to-market operations and increase revenue.

RevOps Automated

SumoLab | Total Business Marketing

The guest speaker, Natalie Furness, discussed the concept of Revenue Operations (RevOps) and its role in aligning marketing and sales teams.
RevOps Automated is a revenue operations consultancy and managed service provider that helps improve go-to-market operations for businesses.
Revenue operations involves aligning people, processes, data systems, and technology to enable growth.
Marketing and sales departments often face challenges in aligning due to competing metrics and lack of understanding of each other's roles.
The goal of revenue operations is to give marketers more time to market and salespeople more time to sell.
It is important for marketers to understand sales methodologies and what makes a good opportunity from a sales perspective.
The challenges in aligning marketing and sales include top-down metrics, trust between teams, and lack of knowledge about each other's roles.
RevOps can ensure alignment with best practice deal execution by setting clear entrance and exit criteria for each stage of the sales process and using technology to enforce them.
RevOps has helped businesses improve revenue by filtering out low-quality leads, improving information for customers, and transforming product-based sales into subscription services.
RevOps Automated specializes in integrating HubSpot and Salesforce for businesses and provides support in campaign operations, sales operations, and change management.
Natalie Furness can be reached on LinkedIn and more information about RevOps Automated can be found on their website.

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How I Went From Job Hunting To Client Hunting | ep 19

Season 1 · Episode 19

Tuesday, October 1, 2024 • Duration 39:51

In this meeting, Jerry Suhrstedt discussed the challenges of the current job market and the frustration of job seekers.

He proposed a shift from job hunting to starting a consultancy or agency, highlighting the benefits and opportunities it offers.

Jerry provided steps to get started, including defining a niche, building a brand, and client prospecting, while addressing common challenges and encouraging individuals to overcome their fear and take control of their career.

- Jerry Suhrstedt introduced himself as the host of the Jerry Rig Business Marketing podcast and the founder and CEO of Sumolab Total Business Marketing.
- The current job market is tough, with high competition, ghosting from recruiters, and fake job postings.
- There are approximately 7.1 million job openings in the United States, presenting an opportunity for starting a consultancy or agency.
- Starting your own business, such as a consultancy or agency, has similarities to a W2 job but offers more control over income and career trajectory.
- Steps to get started include defining your niche, building your brand, creating your offering, and client hunting through proposals and networking.
- Overcoming challenges such as managing uncertainty, handling rejection, and balancing work and life are important in running your own business.
- Jerry shared success stories of individuals transitioning from being laid off to starting their own businesses.
- The importance of leveraging existing skills and expertise in a specific area was emphasized.
- Marketing and lead generation through platforms like LinkedIn, Facebook, and Google ads were discussed.
- The need to overcome fear and take a leap to build something on your own terms was highlighted.
- Common challenges in running your own business, such as managing uncertainty and handling rejection, were addressed.
- The importance of work-life balance and setting boundaries was emphasized.
- Jerry encouraged individuals to start client hunting and spend less time job hunting.
- Contact information was provided for further discussion or inquiries.

Be Your Own Boss! How I Started My Own Salesforce Consultancy | Jason Washburn | ep 18

Season 1 · Episode 18

Tuesday, July 30, 2024 • Duration 58:53

The Jerry-Rigged Podcast discussed the benefits of starting an LLC for Salesforce professionals, featuring guest Jason Washburn, owner of the P3 Group.

Jason shares his journey from job seeker to successful business owner, emphasizing the flexibility and security that an LLC provides compared to traditional employment.

The conversation also covered practical steps for setting up an LLC, managing finances, and leveraging business insurance to protect personal assets.

SumoLab Total Business Marketing

P3 Group

Introduction to the Podcast:

Host: Jerry Suhrstedt

Guest: Jason Washburn, owner of P3 Group, a Salesforce consultancy

Topic: Starting your own LLC and Salesforce consultancy

Challenges in Job Hunting:
- Current difficulties in finding Salesforce jobs
- High number of job applications and interviews without success
Alternative to Job Hunting:
- Starting your own LLC as a viable option
- Benefits of owning a consultancy
Jason Washburn's Background:
- Former high school chemistry and physics teacher
- Transitioned to Salesforce in 2008
- Started P3 Group after being furloughed in April 2020
Benefits of Starting an LLC:
- Easier than expected to set up
- Provides flexibility in taking on multiple clients
- Allows for better control over one's career and income streams
Steps to Form an LLC:
- Filing paperwork with the state

Digital Content Success: 5 Tactics to Generate Real Sales Leads | Lindsey Wigfield | ep 17

Season 1 · Episode 17

Wednesday, July 24, 2024 • Duration 49:15

In Episode 17 of the Jerry-Rig Podcast, host Jerry Suhrstedt and marketing strategist Lindsey Wigfield discuss key content marketing strategies to boost lead generation and sales.

They cover the importance of branding, creating compelling and relevant content, optimizing content for SEO, effectively using social media, leveraging email marketing, and implementing lead magnets and calls to action.

Lindsey shares real-life examples and case studies, including a successful content strategy for a home energy auditor that significantly increased bookings. The episode offers actionable insights for businesses looking to enhance their online presence and convert digital content into sales.

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Salesforce Process Mapping - UPN vs BPMN | Ian Gotts | ep 15

Season 1 · Episode 15

Friday, June 14, 2024 • Duration 01:04:01

In this episode of the "Jerry-Rigged Podcast," host Jerry Suhrstedt and guest Ian Gotts, co-founder of Elements.cloud, discuss the importance and benefits of process diagramming, particularly focusing on Universal Process Notation (UPN). Ian explains how UPN simplifies complex processes, making them easier to understand and implement compared to other methods like BPMN. They highlight the practical applications of UPN in the Salesforce ecosystem and how it can facilitate better remote collabo...

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Supercharge Your Professional Presence | Lorraine K. Lee | ep 16

Season 1 · Episode 16

Wednesday, June 12, 2024 • Duration 48:58

In this meeting, Jerry Suhrstedt and Lorraine K Lee discuss the concept of professional presence and its importance in various aspects of one's career, including job interviews and networking. They emphasize the significance of having a strong LinkedIn presence and the impact it can have on attracting recruiters. Lorraine provides tips on video presence, networking, and being intentional about one's career choices.Check out Lorraine K Lee's Website for more resources!Here's your job hunting c...

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Salesforce Admin VS Salesforce Admin - Stephen Pricer | ep 14

Season 1 · Episode 14

Thursday, April 25, 2024 • Duration 01:04:30

During the JerryRigged podcast, Jerry and his guest, Stephen Pricer discuss various topics related to business analytics, technology, marketing, and Salesforce Administrators. They engage in a lively conversation, sharing their experiences and insight around marketing automation, Salesforce Pardot, Salesforce Account Engagement, and Salesforce Sales Cloud. They talk about their journey into Salesforce and how they got started in the ecosystem. They also discuss the pros and cons of different ...

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I Got Salesforce Jobs - I'm A Recruiter - Jamie Worth | ep 13

Season 1 · Episode 13

Wednesday, April 10, 2024 • Duration 01:02:08

The Jerry-Rigged Podcast, hosted by Jerry Suhrstedt, focuses on the world of business analysis, marketing, and technology, with a particular emphasis on Salesforce jobs in this episode. His guest was Jamie Worth, a Salesforce recruiter from Oscar Recruiting, who shared her insights on the Salesforce job market and provided advice for job seekers.Key points discussed in the meeting include:1. Salesforce Job Market: Jamie noted that the Salesforce job market has been volatile over the past year...

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Sit With Me While I Use Teal To Apply For A Real Job! | ep 12

Season 1 · Episode 12

Wednesday, April 3, 2024 • Duration 01:18:03

During the podcast, Jerry Suhrstedt, the host, shared his personal approach to job applications, focusing on the use of a software tool called Teal. He emphasized that while Teal is a helpful tool, it is not the only factor in a successful job search. Jerry credited his numerous interviews to a strong LinkedIn profile and the targeted use of Teal for job applications.Video version of this podcast: https://www.youtube.com/live/80M088XCIwY?si=Kggsxr_OgnXKA-ZdLike and Subscribe to get real-world...

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Behind The Curtain... Unveiling Recruiter Top Secrets | Melissa Grabiner | ep 11

Season 1 · Episode 11

Tuesday, March 26, 2024 • Duration 55:05

Jobseekers and candidates... total must watch!In this installation of the Jerry-Rigged Podcast Jerry Suhrstedt, SCA, BA hosts a LinkedIn Top Voice in the HR space, guest Melissa Grabiner discusses the dance between HR, recruiters, and jobseekers. She drops some of her most awesome secrets!!1. Introduction to Melissa Grabiner ender and her expertise in HR and talent acquisition [00:00-01:34] - Melissa is a global HR and talent acquisition leader with a strong presence on LinkedIn. - ...

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Jerry-Rigged Business Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

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Jerry-Rigged Business Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other3

LinkedIn3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other3

LinkedIn3

TED1