• What “Who Not How” means and how this simple mindset shift unlocks exponential business growth.
• Jessica’s early podcast story: how she quickly realized learning how to edit a podcast wasn’t a good use of time — and why hiring a WHO was a game-changer.
• The real reason Interview Connections scaled to seven figures (hint: it’s the hundreds of WHOs behind the scenes).

If you’ve mastered your business but are ready to become known for your expertise, let Interview Connections be your WHO for podcast guesting. Book a discovery call now at https://interviewconnections.com/consult

The right tactics and strategies are essential for success with podcast guesting, but the most important factor in achieving success is your energy. 

Podcasts, energetically, are responsive and collaborative. As a guest, you are responding to questions that the host asks you, and you collaborate with the host to co-create the episode.

Enjoy this conversation between Jess and Margy about an invisible yet powerful recipe for success in podcast guesting: your energy. 

Schedule a consultation call at https://interviewconnections.com/consult

Tired of grinding away on social media or spending thousands on ads without seeing real growth? In this episode, we're pulling back the curtain on the real way to grow your business organically—even if you don’t have a huge following, an email list, or a big marketing budget.

You’ll learn the three foundational elements every business needs to close organic sales, plus what to focus on next if you want to scale without burnout.

What You’ll Learn in This Episode:

• The 3 non-negotiables for consistent organic sales (even without a big audience)
• How to clarify your ideal buyer and align your messaging so they know you’re speaking to them
• Why visibility to cold, targeted audiences is the key to sustainable growth
• What your “storefront” (social media, website, etc.) needs to actually convert strangers into buyers
• The best ways to move cold leads into your world and warm them up
• Why podcast guesting is one of the warmest and most effective visibility strategies for experts and service providers
• How we coach and audit our clients’ interviews to make sure this strategy keeps working—and scaling

If you’ve ever felt stuck growing beyond your warm market, or overwhelmed by all the “you should be on TikTok” advice—this episode will give you a grounded, proven path to build and grow your business with clarity and confidence.

Resources & Links:

• Book a call to learn how we help experts and entrepreneurs get visibility that converts: interviewconnections.com/call
• Connect with us on Instagram: https://www.instagram.com/interviewconnections/

Today is a special client feature episode of Rock the Podcast with finance expert Tracey Bissett! Tracey is on a mission to redefine the world's economic future by increasing the financial literacy of entrepreneurs, also known as financial fitness.  With over 20 years of experience in the financial services industry, Tracey can help entrepreneurs in all industries, both on and offline.

As the founder, President, and Chief Financial Fitness Trainer at Bissett Financial Fitness, Inc., Tracey helps her clients understand and improve their level of financial fitness with a goal of increased confidence using their financial skills so they can be successful in their financial life. In addition, Tracey is a professor at Centennial College’s School of Business program and regularly leads speaking engagements to increase financial fitness awareness.

Tracey starts the episode by talking to us about entrepreneurship and cashflow. Most early entrepreneurs are looking at their profit and loss, and their sales and expenses. Tracey notes that depending on your business, just because you make a sale does not mean that you necessarily have the cash in the bank. There can be a disconnect for business owners between sales and cashflow.

Cashflow is money coming in, money going out, and the timing in which that happens. If you’re in a coaching or service business, you’ll often have payment plans for your clients. As the owner, you might track the sale as it comes in, but you’ll get the money monthly. That’s where this disconnect between what the sales says and what you have in the bank occurs.

Cashflow is the lifeblood of any business. Cashflow dictates whether you keep going or you don’t. Tracey has seen companies go under in as quick as 90 days when they don’t have cashflow coming in! 

Another issue Tracey addresses with her clients is billing and collection. Tracey worked with a client who had over $300,000 in sales, but lost $100,000 because she billed them too late and was unable to actually collect the money. Collection is critically important to understand in your business. Entrepreneurs need to understand what is normal for their industry, make sure they have good billing and collection practices, and that they’re actually keeping track that the money is coming in.

Jess had a similar experience starting out as an entrepreneur. After Jess’ first sales call, she told her brand new client that she would bill him at the end of the month. He gave her a great tip, which is “collect the money up front.”

Tracey encourages entrepreneurs to talk to other people in their industry to find out the best practices in billing and collection, because it varies in different industries. It’s important to find out where the boundaries are and to be transparent with your clients about your billing practices. Many business owners will offer a discount if their client pays up front as opposed to in monthly packages, which can be very helpful for entrepreneurs who no longer have to reach out every month for payment.

Tracey also notes that mindset plays a huge role in payments. The main driver if someone is going to pay you is not if they have the money, it’s their character. If they have the willingness to pay you, they will. 

On the topic of mindset, Tracey and Jess also discuss the problems entrepreneurs face when they are pricing their services. According to Tracey, service providers are typically bad with their pricing-- they often don’t charge enough! When deciding on your prices, Tracey suggests factoring in expenses and profit margin as well as doing some research into your target market. You’ll want to ensure that your target market wants to pay for what you’re selling.

Tracey also recommends that entrepreneurs and business owners take a regular salary from their business, and factor that into their pricing. If you want to apply for a line of credit, you’ll have to prove that you have the money to pay it back! That steady income will also be imperative for you to meet your goals. Increasing your prices will also give you more freedom to hire a team to take on more clients and invest in marketing and visibility to help you grow even more.

Jess and Tracey agree that oftentimes entrepreneurs face mindset blocks when it comes to their pricing. Tracey believes that we get our mindset about money when we are very young, about 5-7 years old. This mindset comes from our family and our emotions toward money. People need to be observant with how they react when things pertain to money, and if you don’t like your reaction, you can change it.

The bulk of the population comes from a place of scarcity, and therefore has a scarcity mindset with money. It’s okay if you feel that way, but you don’t have to feel that way! Observe your reactions, then make some changes. It’s not going to happen overnight but one thing you can do is practice gratitude to change your money mindset.

Most of us have heard that we are a function of the people we spend time with. Tracey recommends that we spend time with people who are grateful and people who are looking at money in a different way in order to improve our money mindset.

Look at what you’re offering, validate it in the market by looking around at your competitors. If  yours is better and has more value, charge more! Tracey is a firm believer that you need to spend time on your finances monthly in order to grow your business!

You can head over to Cashcoach.biz for a free money meaning agenda from Tracey!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of defining your company vision, and their experience of creating the company vision for Interview Connections. Jess and Margy always had goals that they set for themselves, and for the business. It wasn’t until recently that they decided they needed a larger vision statement for the company.

Many entrepreneurs have personal goals that they set when they begin their business, but when you start to build a team and bring your company to new heights, it’s important to cast a vision separately from what you want in your own life. Jess and Margy admit that they often collapsed “goals” with “vision,” but they knew they needed to create a vision that their team could rally around.

The Interview Connections Vision Statement is in three parts: 

• Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world 
• Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy
• Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership

Part I: Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world.

Their first draft of the Interview Connections vision statement was that the company would be the best booking agency in the world. Jess and Margy decided to get a bit more specific, and indicate their ambition to being the highest quality agency. Interview Connections goes above and beyond with a specific podcast show research department, an in-depth discovery process, weekly check-ins, and a dedicated client success strategist.

Interview Connections also aims to be the most innovative booking agency. We’re constantly asking, “Where is the industry going? What is the role that podcast guesting plays in an entrepreneur’s life, and how can we optimize that in their business?”

Part II: Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy

What you get with Interview Connections is more than just bookings. What lights us up is when our clients have incredible experiences that change their lives on podcast interviews. It’s really about the transformation that happens to business owners as they increase their visibility as they share their story. Podcast guesting transforms how they do their business and it transforms them as people. They are having these incredible conversations, allowing themselves to be seen, and really developing themselves as both people and entrepreneurs.

We want to be taking people through a journey. Asking them, “What is possible when you make this leap in your business? After a year of being interviewed every single week, increasing your visibility, and having a strategy in place to convert leads from this visibility, what does your life look like?”

More than creating profit, a visible entrepreneur can actually step into work knowing that people see them as the expert that they always knew they were. There’s a huge transformation in confidence when you can show up to work knowing where your leads are going to come from.

2020 was the first year that Margy truly committed to being on 4-8 shows a month. She had never been this consistent, and it has totally changed Margy. Not just as an entrepreneur, but that visibility has transformed Margy as a person as well. It’s changed how she’s showing up every day in her life. Margy has been transformed from having these consistent conversations with fellow entrepreneurs on their podcasts. 

Part III: Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership

Several months ago, Jess and Margy put out an episode on how to be exclusive with your client base. At Interview Connections, we are booking our clients on podcasts, we are helping get their message out in the world. We cannot work with people, when we do not believe in their message! For us at Interview Connections to continue to grow, we have to feel connected and aligned with entrepreneurs that we’re working with. 

We have three important values that our clients must embody: integrity, authenticity, and leadership. When you first start out in business, you’re not putting as much thought about who you are working with. Because you’ve just got this service you’re providing, it’s easy to say great let’s work with anyone! 

Ask yourself, “What is my legacy? What is the impact I’m having on the world? What is the impact that my company is having on the world, with or without me? Who is this business in the world? Who am I serving?” And when you’re serving people who you believe in, and who you’re aligned, you will grow so easily.

For 2021, Jess and Margy set a goal for Interview Connections to grow from 2 million in revenue to 10 million, and growing to that height while maintaining our vision and our core values of who we are as a company!

What is your vision statement for your company?

Join our Facebook Community, the Guest Expert Profit Lab, to share your company’s vision and goals!

In our final installment of our December client feature series on Rock the Podcast, we’re rebroadcasting a live testimonial interview with Mark Willis!

Mark Willis is a man on a mission to help you think differently about your money, your economy and your future. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of his clients.

Mark is a Certified Financial Planner™, a two-time #1 Best Selling Author and the Owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions. He specializes in building custom-tailored financial strategies that are unknown to typical stock-jockeys, attorneys, or other financial gurus. 

As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you won’t outlive. Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement.

Mark says that Interview Connections has been like rocket-fuel for his business! He likens the team here to the person at a party who always introduces you to the best people at the party. Mark’s business has been having “good problems.” He’s having problems getting people on his calendar - he’s booked out over 6 weeks! Mark has had to hire additional associates to take care of all the new leads and clients he’s been getting from podcast guesting.

Mark worked one-on-one with us at Interview Connections to construct a great call to action for Mark to use on podcasts. After simplifying his CTA, Mark has seen hundreds of leads come to his business from podcast interviews. He also worked with the team here on perfecting his green-room chat. Mark knows just how important those minutes before and after the actual interview are!

One of the best results Mark has seen from podcast guesting, is the opportunity to work on joint ventures with the podcast hosts he’s connected with. During the green room chats, Mark likes to have “storm starters” with the hosts, where he will brainstorm ways that they can work together. Examples of these opportunities include a live Facebook Q&A, a collaborative workshop, and even co-authoring a book together! 

Podcast guesting is an incredible lead generation tool, and Mark knows that your relationship with the host is a major factor. Mark always lets the host shine on their own show, and is incredibly respectful of the host and their audience. He explains that the host has already built trust with their audience, so your guest appearance on the show is already being presented in a favorable light.

Mark feels that getting yourself booked on podcasts is not all that difficult. However, what Interview Connections has done for Mark is get him on the right shows! From the last 13 shows that we have booked Mark on, he has met 68 potential clients. That averages five potential clients per show! Out of those last 13 shows, Mark has worked with 8 of the hosts in a joint venture!

As a financial advisor, Mark always recommends long-term steady investments, and podcast guesting is no different. Podcast guesting is a steady investment in your capacity to tell a story, and partnering up with people who can introduce you to the right people in the room is absolutely a proven path to success. The people who stick with it are the ones with the most success! 

If you’re an entrepreneur, the most important asset in your portfolio is your business! It’s imperative to make smart investments for that business. As entrepreneurs, our opportunities for in-person networking events are very limited, and there is no better time to start leveraging virtual networking! 

Mark ends the interview discussing the importance of a growth mindset, and ensuring that you surround yourself with other entrepreneurs that embrace a growth mindset!

For the rest of December, we’re going to be showing you exactly how our clients achieved real results and incredible ROIs using actionable strategies. On today’s episode of Rock the Podcast, we’re rebroadcasting a live testimonial interview with one of our clients, Mia Hewett! 

Mia Hewett has co-owned and operated a seven-figure business, is an international speaker, and a world-class business coach. Mia is the founder of Aligned Intelligence™, a methodology that removes all blind spots, fear, anxiety, and self-doubt leaving you feeling "free to be Me.” 

This allows her clients to stop secretly struggling and live in alignment with their dreams so that they can scale to 6 and 7-figures the fast way.

Mia has helped hundreds of entrepreneurs who've always known they were meant for more. She unravels what is making entrepreneurs struggle. Mia helps 6 & 7 figure entrepreneurs get to the next level, once she helps them get out of their own way. She wants entrepreneurs to step into the spotlight and be seen.

Mia herself struggled with feeling healthy once she achieved a certain level of wealth. She dug deep and discovered childhood trauma that was still holding her back. When people experience this kind of childhood trauma, they make three really quick decisions:

1. They make the trauma mean something about them.  “There’s something wrong with me.”
2. They make it mean their voice doesn’t matter. “What I have to say isn’t important.”
3. They make  it mean that the world is not a safe place.

Before Mia’s traumatic event, she was adventurous, always expressed herself and liked to be seen. After that experience, she became withdrawn and stopped speaking up. When we go to be seen, it goes against a decision we made when we were really young: “Don’t you dare to be seen again.” Mia advises that the fastest way to move forward is through acceptance of this.

Another important action for moving forward is forgiveness. Mia explains that you have to forgive yourself for how you reacted to the trauma - you as a young child was doing the best that you could. 

Mia explains that acceptance and forgiveness is always going to be the bridge to your alignment. For you to be in your power, you want to get your mind, your emotions, and your actions all working in the same direction. Once you achieve that, you’re unstoppable. 

Working with Interview Connections, Mia has made over $52,000 from podcast interviews! Mia utilized the resources with us here to brainstorm and pivot her message to see the most ROI. Mia landed two hosts as clients, and has generated even more sales from listeners of podcasts. Mia has also leveraged many sales through referrals. When she appears on a podcast, the hosts and the listeners will begin to recommend her to their own circle of entrepreneurs.

Mia still has several interviews that have not yet recorded or aired, including an interview with Ali Brown. Once her entire package with Interview Connections has been completed, Mia is confident that they will have well over $100,000 in sales that they can contribute to podcast guesting! Mia agrees that this strategy will pay you dividends if you give it the time and effort that it requires. 

You can connect with Mia directly via email - mia@miahewett.com

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

For the rest of December, we’re going to be showing you exactly how our clients achieved real results and incredible ROIs using actionable strategies. On today’s episode of Rock the Podcast, we’re rebroadcasting a live testimonial interview with one of our clients, Chris Kenney! 

Chris is a sought-after business leverage expert who teaches coaches and consultants the Chris Kenney Sales Mastery Formula. This tried and true method goes far beyond traditional sales training! Chris knows the key to building a successful business is to focus on one thing – SALES. He specializes in teaching his clients how to sell in an authentic, non-pushy, genuine way with no gimmicks or schmoozy techniques.

He believes we all have within us exactly what we need to courageously pursue our deepest desires, tap our own potential, and show up with power and resilience.

As a global speaker, he challenges others to re-imagine selling and is a passionate champion of authentic leadership as a path to empowerment and success. Chris brings wit, humor, and a fresh approach to what in many times is a dry and worn out subject.

He illustrates how sales is never about the money (which comes to a surprise to many). More than a cookie-cutter strategy, he focuses on the root of urgency and teaches you how to do the same for revolutionary results.

Being bold takes courage. Chris is the master at showing people that business doesn’t have to be hard. And more-over shares his secrets that provide consistent income and impact for himself and his students.

When Chris signed up with us at Interview Connections, he didn’t even have a computer. He built his business to almost 7 figures, just using a cell phone. Chris has since pivoted from an offline strategy, to an online strategy. Podcast guesting has increased Chris’s reach and exposure dramatically - allowing him to take on clients all around the world.

Now, hosts come to Chris and request him to be on their show because of the brand awareness he has created by using the podcast guesting strategy. He says that his job of selling becomes much easier after podcast guesting has done the heavy lifting in creating incredible brand awareness.

Chris was also able to land a $13,000 sale from one podcast, by enrolling the host in his program! On her podcast, his call to action was to join his Facebook group. The host joined the group, attended a live launch and enrolled in his program. While onboarding her, she told Chris “I was sold by the end of your podcast interview with me.”

Chris contends that anyone can get on podcasts, but the challenge comes when you want to get on the right podcasts. Interview Connections helps entrepreneurs get on podcasts that not only reach their target audience, but are often hosted by ideal clients. 

“The bridge between the physical and the spiritual is faith,” says Chris. The physical is what you have now, the spiritual is what you want, and the bridge that takes you there is faith. In order for someone to get where they want to be, they are going to have to take leaps of faith. And if they’re not willing to take leaps of faith, they’re likely to stay where they’re at.

Chris knows that people make their own money rules. Your current set of money rules is what is creating your current result, and if you want different results, you have to break your money rules. When people say, “Woah that’s a big investment and that makes me uncomfortable,” Chris says that’s what is so great about it! This is an opportunity for you to step in, an opportunity for you to invest in yourself and break a rule around money that is holding you back. 

If you’re trying to get to a million dollars in sales, you have to behave like a million dollar business owner. A middle class mindset is scarce, and a 7-figure mindset focuses on investing to earn more. Chris argues that you have to make money decisions based on where you want to be, not based on where you are. 

Chris believes that the universe is always trying to bring you what you need, and sometimes people resist it. Most people are not willing to take the leap of faith, and they stay stuck.

The opportunity shows up at the door, but you have to be willing to open the door. The reason you manifested this opportunity is because this is something that you actually need.

You can’t have a problem without a solution; if a problem is present then the solution is present. The reason people get stuck in a problem is because they resist the solution.

You can connect with Chris on Facebook!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, we’re rebroadcasting a panel on podcast guesting, hosted by Nikki Nash! Nikki is a marketing expert, Hay House author, and the creator of the Market Your Genius brand. Nikki brought on Michelle Bosch, Co-Founder of Orbit Investments and the Land Profit Generator Program, Myoshia Boykin-Anderson, founder and CEO of one of the leading IT Consulting companies in the country, Naketa Thigpen, balance and relationship Advisor and CEO of ThigPro, and our very own Margy Feldhuhn!

The first question that Nikki brought to the panel was: What had you say, “I’m interested in using podcast guesting for my brand and my business?”

One of the reasons that Michelle loves leveraging the podcast guesting strategy is because of the time that podcast interviews allow her to explain exactly what she does, and who can benefit from her services. Michelle notes that having a mindset of service is key for podcast guesting, and that she always comes to interviews thinking about how she can help the audience. Michelle adds that while podcast guesting used to be a “nice to have” marketing strategy, it’s become an absolute necessity in 2020.

Myoshia discussed how podcast guesting allowed her a visibility that she would have never achieved otherwise. Not only did podcast guesting increase Myoshia’s reach in an incredible way, she also pointed out that her podcast interviews bring her a continuous ROI because they are evergreen. She could guest on a podcast that might reach an ideal client a year later! 

Margy brought up the idea of how podcasts offer a smaller, but much more engaged, audience. An Interview Connections client had been making regular TV and radio appearances, but wasn’t seeing a lot of leads come through. Once he began podcast guesting, he saw a 400% ROI. Margy also shared about how important it is to leverage high-end networking opportunities and build relationships with podcast hosts.

Naketa, who hosts her own podcast, talked about how she wanted to create a safe space for high-level individuals to talk about their journey. Naketa wanted to leverage these interviews as a gift to her community, and her specifically curated audience.

Nikki then asked about everyone’s nurturing period. How long does it take for someone to say “I heard you on a podcast, and now I’m ready to buy.”

Michelle uses a two-pronged approach in her call to action. She invites listeners to join her free Facebook group, but Michelle also offers a consultation call for any listener who might be ready to take the next step. She also has a special landing page link that she’ll only use on podcasts, so they can track exactly which leads are coming from podcast interviews. (Because of this link, Michelle knows that she has made over $150,00 in sales just from podcast interviews!) Michelle said that it’s important to be available, whenever your lead is ready to buy - which could be right away or in a few months from when they first hear you.

Margy considers podcast guesting a mid-term to long-term strategy. While some clients see a really fast ROI from one or two interviews, it’s more likely that you’ll see success from consistently getting out there on podcasts. Margy’s CTA is also to join a free Facebook community, featuring loads of content and trainings. Generally once someone is in the Facebook group, if they’re going to convert, they will during a live launch which Margy hosts once a month!

Myoshia has a free Facebook group that she will promote in her CTA as well! Myoshia typically sees leads convert after 6-8 weeks, but sometimes it will take longer. The time in between someone joining the group and converting is certainly not time wasted. Myoshia pointed out that the free Facebook community shows your integrity. It shows that you care about more than the sale, you really want to help your leads and see them succeed.

Nikki then asked, “What’s one thing people need to know before they jump into using podcasting for business growth?”

Myoshia believes that one of the most important things is to have 100% clarity around your message. Her biggest piece of advice is to show up as your true self. If you can focus on that, your results will be phenomenal. If you can shine as your authentic self, someone listening will be inspired to take action.

Naketa recommended that you look at your “why.” Why do you want to start podcast guesting? If it’s just because other people are doing it, you might not be in the right place to start. Naketa says to look at why you want to connect, and what gifts you can bring to the community that are within your bandwidth.

Michelle’s number one thing people need to know before podcast guesting is to have a service mindset. Michelle gets out on podcasts to spread her message and be of service. She wants to stay in her zone of genius, and not waste time on researching and pitching the right shows. Michelle, who works with us here at Interview Connections, highly recommends working with an established agency!

Margy’s best piece of advice is to be all-in. She sees many people dabble in podcast guesting, with one foot in and one foot out, and they don’t really see results. Margy believes that if you can’t commit a full year to the podcast guesting strategy, you shouldn’t even start. For this strategy to really work for people, they need to make it a regular part of their marketing budget.

Connect with Michelle on facebook or at her website! Connect with Myoshia on facebook or at her website! Connect with Nikki at her website and listen to her podcast! Connect with Naketa on facebook and listen to her podcast!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews Nike Anani, author and consultant to NextGens that seek to lead their family businesses! Nike helps NextGens rise above operations into a non-executive board role with credibility, so that they are able to lead and formulate a plan to future-proof the business, becoming more effective change agents. 

A part of a family business herself, Nike grew up in Nigeria and the UK, and fell in love with entrepreneurship. In Nigeria, over 90% of businesses are family businesses but only 2% survive beyond the first generation. Nike’s goal is to help close that gap and help more family businesses thrive. 

She discusses what a survival mindset means for businesses, and how it can actually be detrimental to long-term growth. Nike proposes refocusing on a sustainability mindset, and what that looks like. She also reveals her theories for why so many family businesses don’t survive past the first generation, and what founders need to do in order to propel their businesses into the second generation! 

You can connect with Nike at her website! https://nikeanani.com/

On today’s episode of Rock the Podcast, Jess interviews client and wisdom teacher, Sophie McLean! Sophie McLean's mission is to contribute to the creation of a new culture for humankind; or the shift from Homo Sapiens to Homo Spiritus. As a wisdom teacher, Sophie has spent decades leading transformational seminars to over 80,000 people around the world, of all ethnicities, ages, religions and social backgrounds – all engaged with the universal existential questions of “Who and what am I?” and “What is my life about?”

In this episode, Sophie discusses her lifelong fascination with humanity, and trying to answer the question “What does it mean to be a human being?” Sophie talks about the ego, and how the ego is everything that you identify with that is not actually who you are. To illustrate, Sophie says that many of us might be a lioness, but trying to fit into a lamb’s costume.

Identifying with the ego-mind means identifying with emotions, anxieties, regret, worry and a whole host of other problems. Working with Sophie helps her clients stop and look, work on themselves in a deep way, and eliminate victimization and suffering from their lives. Sophie stresses the importance of shifting from identifying to the ego to, identifying to the soul.

You can connect with Sophie at her website: https://www.sophiemclean.com/

On today’s episode of Rock the Podcast, Jess interviews client Sim Sibanda! Sim is the founder of Glow Coaching and the leading expert in helping high achievers break free from toxic relationships. Sim helps her clients break through the obstacles that seem to be holding them back in life. She firmly believes that life is too short to be unhappy, unsure, or unfulfilled. She’s here to help her clients achieve a more positive outlook on life, and provide them with all the tools necessary to get them there.

In this episode, Jess and Sim discuss how an argument in English class helped lead Sim to relationship coaching, Sim’s speciality working with millennials, and the benefits of writing down your entire life story. Sim talks about working with “dogs who can see the rainbow,” meaning people who know things are in the world that they cannot see. Sim believes that unless you hope that you have the capability to believe in yourself, you will not be able to grow.

Listen to the full episode to learn more about relationship coaching in a globalized world, working through generational gaps, and Sim’s tip for partners living together during quarantine!

You can connect with Sim by sliding in her DMs on instagram @glowcoachingbysim

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews client and spiritual life coach, Tiffany Nguyen! Tiffany helps busy professionals and sensitive, high-achievers reconnect with their truths and live authentically. She combines practicality and spiritual wisdom to guide people towards clarity and confidence in who they are, leading them to inner peace and happiness. With her analytical brain and her intuitive Tarot reading skill, Tiffany brings a unique approach to one’s self-transformation journey. 

After moving to the United States at 16 years old, Tiffany soon had to face her own biggest fear: loneliness. As the years went by, she grew tired of chasing the next thing and feeling lost, and decided to look within. Tiffany created the Happiness Blueprint to illustrate how people can build a fulfilling life for themselves. Listen to this episode to learn about why faking happiness is most harmful to ourselves, what someone needs to do before working with a spiritual teacher, and what it actually looks like to work with someone like Tiffany!

You can connect with Tiffany at https://spunkyspiritualist.com/

One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me?

Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience.

In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.

You’ll learn:

• Why social media follower counts are misleading—and what to look at instead
• The one website metric that could skyrocket your SEO
• The truth about listener numbers (hint: you don’t have access to them)
• Why Spotify, Apple, and YouTube reviews don’t tell the full story
• What ListenNotes “score” really means—and why it’s flawed
• The real reason you might be obsessing over numbers: lack of strategy

Plus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.

On today’s episode of Rock the Podcast, Jess and Margy talk about going on a competitor’s podcast. While it may seem like a bad idea, going on your competitor’s shows can be a very strategic move. Interview Connections client Jon MacDonald was hesitant to appear on a competitor’s podcast, but after his interview went live, he was invited to speak at YouTube HQ because of that exact interview!

When a host from the same space as you accepts you as a guest on their show, they have found value in your unique experience. This shows that they have a mindset of collaboration not competition. The podcast industry is very collaborative, and many hosts will take competitors on their show to give value in a complementary way.

You’re the only one who has your story. There may be other people who provide a similar service, but no one is the same as you. No one has your background, no one does it exactly the way that you do. There is space for everyone. There are people who are going to resonate with you, and there are people who are going to resonate with someone else. 

You can focus on: What makes you unique? Why are you different from the host? Look at your mindset, what is that lack mentality? What is driving that fear of going on a competitor’s show?  

If you need help answering any of these questions, listen to the full episode to learn more about the benefits of going on a competitor’s podcast!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews client and expert in applied neurology, Elisabeth Kristof! Elisabeth is the founder of Brain-Based Wellness, a revolutionary online platform that trains the nervous system and body to resolve old patterns, improve performance, and increase well-being. In this episode, Elisabeth discusses why change threatens your brain at a physiological level, and how we can improve the overall health of our nervous system.

Elisabeth and Jess discuss what exactly applied neurology is, the difference between survival mode and performance mode, and how these affect entrepreneurs in particular. She explains how to listen to and understand signals from your nervous system, and what they might be telling you about your body. Listen to the end of the episode to learn an amazing neurohack that will allow you to think more clearly and connect more presently when speaking on podcasts!

You can learn more about applied neurology and connect with Elisabeth at https://brainbased-wellness.com/

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy talk about the importance of visibility in your business. While many new business owners and entrepreneurs see the value of investing in back-end operations and systems, Jess and Margy urge you to consider how your business would change completely if your visibility was a main focus. 

What holds people back from gaining visibility? Oftentimes, it’s fear of success. Getting to the next level of revenue requires you to leave your comfort zone, and start entering circles where you’re the new kid in town. Another reason people are held back from becoming visible is lack of confidence. Jess and Margy discuss why it’s important to figure out what is holding you back and to take imperfect action as your first step.

What can you expect when you have a breakthrough in visibility? Firstly, you’ll see a steady and consistent stream of leads that are finding you. You’ll see increased confidence in your abilities and expertise. You’ll see new opportunities in the form of interview requests, speaking engagements, new business ideas and new revenue streams. 

Podcast guesting is the best way to increase your visibility and speak to a highly-curated audience of your ideal clients. If you need help with your visibility, head over to interviewconnections.com/call to schedule a free consultation with our New Media Strategist, and take the first step to increasing your visibility today!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews clients and certified financial planners Radon Stancil and Murs Tariq. Jess, Radon, and Murs discuss their business partnership at  Peace of Mind Wealth Management, and how each of them became interested in financial and retirement planning. 

Radon and Murs talk about the best time to start working with a financial planner, and what you need to do before you work with a CFP. They discuss the differences between active and passive investing, and what pitfalls you can avoid in your own retirement planning. 

Head over to https://pomwealth.net/podcast/ for a free educational video series on how to secure your retirement!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy discuss the value of gaining clarity with your numbers. Jess and Margy stress the importance of having focus in the direction that you’re going in your business strategy, and having clarity in your data is incredibly important to that focus. Laying your numbers out in a way that works for you (spreadsheets work great for Margy!) can reveal blindspots and create lightbulb moments for your business. 

Data doesn’t lie. You can tell yourself a story about what happened during a launch or during a quarter or a year, but looking objectively at your numbers takes the interpretation of that story out of the equation. Over here at Interview Connections, laying out our numbers was so helpful in not only telling us where to spend our budget, but where we shouldn’t be spending time and money.

Getting clarity in your numbers is a game changer. Not only should you be looking at your data laid out in a spreadsheet, but you should be showing your numbers to a trusted mentor so that another set of eyes can point out potential blindspots from an objective set of data. 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews client Triptta Neb Butkovich, an abuse recovery coach. It is Triptta's mission to provide a safe and open environment for 1 million victims of narcissistic and emotional abuse, help them learn to value themselves for who they are, and finally begin to enjoy healthy relationships.

Jess and Triptta discuss what exactly narcissistic abuse is, when narcissism becomes a disorder, and Triptta’s personal journey of surviving a narcissistic abuser. After Triptta’s experience with narcissistic abuse, she had to begin figuring out her identity and her values all over again. That’s when Triptta understood that she wanted to help the millions of other victims of abuse. She helps her clients define their values, set boundaries, and discover their identity post-abuse.

For anyone listening who has someone in their life that may be suffering from emotional abuse, Triptta tells us to believe them. Triptta’s final piece of advice: “Love yourself, it’s not selfish.” You can connect with Triptta at https://designyou.ca/

Jess and Margy reveal how they grew Interview Connections from 0 to 7 figures by leveraging the power of podcast guesting. In the first year, Jess was able to take the company from 0-6 figures, but it wasn’t until she joined forces with co-owner Margy, that they were able to level up to 7 figures. 

In the early days, Jess cast a wide net, and connected with everyone that she possibly could. As a new mom, she wasn’t able to go to networking events all over the country. Instead, Jess used podcasts as a way to connect with hundreds of people across the world. Another important aspect of podcast guesting that Jess learned in the early days is that your story matters, no matter how successful you are.

Margy became co-owner of Interview Connections in 2018, and helped grow the company to 7 figures. Margy found that podcast guesting helped her practice her story and become a known figure in the podcasting community. Podcast guesting is great for SEO and social proof, and Margy invites thought leaders to ask themselves, “Does Google know that I am a thought leader?” By consistently appearing on podcast interviews, you will flood Google with why exactly you are so amazing and unique. 

If you want to create better, quality, leads for your business, you need to register for our FREE Virtual Speaking Bootcamp, premiering tomorrow! This Bootcamp will teach you the three pillars to successfully monetizing podcast interviews!

Head to interviewconnections.com/bootcamp to register!

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

On today’s episode of Rock the Podcast, Jess and Margy talk about how to monetize your relationship with podcast hosts! They give listeners an 8-step roadmap on how to best leverage high-end networking with hosts. The first step involves researching the host and seeing if you can identify a pain point in their business that you are uniquely equipped to solve. 

It’s also imperative to connect with the host on social media so you can be visible and on their radar before your interview. It sounds obvious, but it’s incredibly important to listen to their show and come prepared with a genuine compliment about their podcast. Jess and Margy also talk about leveraging the green room chat and ensuring that you have a genuine mindset of service and connection!

Check out this episode to learn more about monetizing a podcast host, the importance of a post-interview green room chat and follow-up calls, as well as the delicate art of flipping your interview questions during the show! 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews Daniel J. Lewis, creator of My Podcast Reviews and host of The Audacity to Podcast! Daniel and Jess discuss everything you’ve ever wanted to know about podcast ratings and reviews, and answer Rock the Podcast listener questions!

Daniel first explains the differences between ratings and reviews. Ratings are 1 to 5 stars, are anonymous, and may or may not have accompanying reviews. “Ratings” counts usually include reviews, too. Reviews are the written opinions and always include ratings on Apple Podcasts (but not required on Podchaser). iTunes showed this separate number, but Apple Podcasts doesn’t. 

As of this recording, there are 1,406,628 valid podcasts! Of those podcasts:

• 2.0% (28,762) have 20+ USA reviews
• 0.9% (12,529) have 50+ USA reviews
• 0.5% (6,488) have 100+ USA reviews

Jess and Daniel also talk about the differences between streams and downloads (spoiler: there’s barely any difference), and other metrics podcasters should be paying attention to. Instead of looking at how many people are listening to your podcast, Daniel recommends podcasters should look at how listeners are listening to your podcast. Are they listening to just one episode? Are they listening to the entire episode, or do they drop off in the middle? These questions can provide immense value to podcasters looking to grow and engage their audience.

Daniel also discusses how to spot artificial podcast ratings and reviews, why ratings and reviews have no effect on podcast rankings, and why subscriptions are the most valuable currency in podcasting. 

You can connect with Daniel at My Podcast Reviews: His service helps podcasters know, engage, and grow their audiences through the power of podcast reviews. My Podcast Reviews collects reviews from all 175 Apple Podcast stores, plus additional platforms. His service shows podcasters their reviews, your ratings, helps them understand podcast engagement, and even offers a service to make leaving a review for podcasts even easier for listeners.

For more information about podcast ratings and reviews, check out Daniel’s episode on that topic right here!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of a pre-call with a podcast host before your interview. As entrepreneurs, many of our clients feel too busy for a pre-call, but that call is one of the best ways to increase your ROI on your podcast guesting strategy.

Pre-calls are incredibly valuable. With pre-calls, the interview will be better as you build rapport, with the host and talk through things that their listeners will be interested in. You’ll have a better idea of the demographic and psychographic of their audience and you can tailor your stories and your messaging to better connect to the listeners.

The biggest ROI clients see from interviews is because of networking with the podcast host. That relationship is so valuable and can turn into high-end speaking opportunities, or host referring clients to you, or even the host themselves becoming a client. A pre-call will unquestionably make your interview better because the host will have a better understanding of you and your story.

If you haven’t yet, you still have time to register for our Podcast Guesting Masterclass! The class ends on September 22nd, but you can catch up on the replays before they expire! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy! interviewconnections.com/masterclass

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Podcast guesting isn’t just about visibility to the host’s audience—it’s a content-generating machine! In this episode, we’re showing you how to transform each guest appearance into a stream of social media posts, videos, written content, and more—before, during, and after the interview goes live.

We’re breaking down exactly what to post at every stage of your podcast tour and how to use AI tools (like ChatGPT and Opus) to make content creation fast, easy, and fun. Plus, we’ll give you tips to repurpose your interviews into emails, videos, quotes, and even a book!

If you’re ready to grow your visibility and your content library without reinventing the wheel every week—this one’s for you.

What You’ll Learn:

• 4 key types of social media posts to make as a podcast guest (and when to post them)
• How to use your interview recordings as powerful video content
• Why repurposing your podcast interviews into written content helps you reach more of your audience
• Easy ways to use AI to create high-converting content from transcripts
• How to keep your audience engaged by sharing podcast links during the sales process

Resources Mentioned:

Book a consult with our team at https://interviewconnections.com/get-started/

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy talk about having breakdowns and breakthroughs in your business. Sometimes as business owners, when we feel like things are failures and when we feel like things are going wrong, we need to realize that those “failures” or breakdowns were actually a path to something better: a breakthrough.

It’s really helpful to reframe breakdowns and failures as not something that is negative but something that comes just before a breakthrough. Those failures are not pushing you off the path to success, they are the path to success. Covid was a huge setback for many businesses, including us here at Interview Connections. However, we started implementing things in our business during covid that have made us stronger. We asked ourselves, during this time, how can we create more community and more value?

What have the last 6 months looked like for you? What setbacks have you had? What breakdowns did you experience? And what breakthroughs and lightbulb moments have you had because of those setbacks? 

Don’t forget to register for our Podcast Guesting Masterclass, which kicks off today! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy! interviewconnections.com/masterclass

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy discuss the mirror concept in business. When it comes to your team, your employee’s performance is always a mirror of your leadership. If your employees are not meeting goals and expectations, ask yourself, “How does this reflect my leadership?” By asking yourself that question, that is how you will grow as a leader.

The mirror concept expands further to the results you see in your business. The types of leads you are attracting mirror the systems, marketing, and messaging that you have in place, so it’s incredibly important to look at what content you’re putting out. If you’re not getting the results you want, it’s because you don’t have the correct systems, marketing, and messaging in place. Are the actions you’re taking mirroring that result that you want to see in your business?

Don’t forget to register for our Podcast Guesting Masterclass! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy!interviewconnections.com/masterclass

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

In this special client feature, Jess speaks with Interview Connections client Thais Gibson: author, speaker and co-creator of the Personal Development School. Thais is extremely passionate about personal growth, the subconscious mind and connecting with others. With an MA and over 13 different certifications ranging from CBT to hypnosis, Thais strives to continuously learn and grow. 

Thais is best known for her contributing work and research on Attachment Theory and the impact of attachment trauma on our adult romantic relationships. She overlaps attachment trauma challenges with personal core wounds, limiting beliefs and emotional patterns at the subconscious level to give us deeper insight into ourselves and our relationships. 

In this episode, Thais explains what exactly attachment trauma is, and how recognizing that trauma is the key to moving forward. She tells us that there is a way to “hack the system” and develop an understanding and awareness of the traumas in our lives. When we are experiencing emotion from a situation, we can ask ourselves, “What meaning was I giving to that situation?” and then question that meaning. Thais explains that self- sabotaging activity is communicating to ourselves what needs we have, and we need to listen to our emotions and extract those needs. Your subconscious mind is trying to serve you, but it doesn’t have your conscious mind on board to create better strategies!

You can connect with Thais at personaldevelopmentschool.com and take a free quiz to understand what your personal attachment style is!

Today on Rock the Podcast, Jess and Margy put client Jennifer Love in the hot seat to help her craft her interview questions and topics! Jennifer Love is a Money Therapist and is rated among the top 5% of advisors globally! She helps leaders build what she calls true wealth. This takes the stress out of the money equation so leaders can effectively raise, make, manage, and give money, while also creating deep, soulful satisfaction in key areas of their lives.

Jennifer has her target audience down. Jennifer’s ideal client is a leader, who has been in business for a long time. She is single and seeking a relationship, or divorced but financially stable. She wants to grow her net worth and diversify her assets. She is beginning to access layers to her spiritual and personal development. She is willing to invest in herself and her business but feels more cautious than ever before. She is struggling to have a consistent self care ritual, and stressed out by her future and her business’ future direction.

Jessica works with Jennifer to flesh out her target audience to create the perfect interview topics and questions for her expertise! Jennifer’s interview topics now include: leveraging your emotions to achieve success, money as a tool to create impact, the process of being inwardly wealthy as you make money, and more! Some direct questions Jennifer can answer in her podcast interviews now include: How can you learn, discover, have fun with, and treat money as information? How is your relationship with money directly related to your relationship with yourself? How can we start to see our emotions are our friends, not our problems? Jess and Margy were able to help Jennifer craft unique topics and questions that will position her as an expert in her field and illustrate her value to an audience!

You can connect with Jennifer at jenniferlove.com!

Today, Jess and Margy discuss how they built a great company culture at Interview Connections. Just like finding your ideal client, when creating company culture, you need team members who fit your ideal psychographics. Being in alignment with your values is a huge part of creating a strong company culture! While skills, education, and work experience are very relevant factors to consider, ensuring that the candidate is aligned with your values is incredibly important.

An important question to ask is,  “What unites me and my team members?” At Interview Connections, animal rescue is so important to every team member and that passion unites every employee in a unique way. It can take a lot of time to get clarity on your company culture and who is right fit for you. A great first step is to create core company values, so you can get crystal clear on what kind of culture you want to create!

Being a great leader and building a great team takes a lot of practice and time. It’s crucial to remember that everything is a mirror: if your team is not succeeding, it means you are not succeeding. It’s a tough pill to swallow, but ultimately this will help you build a thriving team and a company culture that attracts the right people for you and your business!

On today’s episode of Rock the Podcast, Jess interviews client Kami Guildner, founder of Extraordinary Women Radio™ – a podcast featuring wildly successful women making an impact on the world. Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset

Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading changemaker women to give voice to their most important messages and create a ripple effect of worldly impact. Kami’s soulful spirit leads her clients to unleash their magical manifestation powers and live out loud fueled with vitality and courage.

In this special episode, you’ll learn what holds women back from listening to their inner-wisdom, the importance of slowing down, and what aligned impact really means. Kami also discusses how she helps women raise their voices and tell a story that is uniquely their own. Kami asks her clients, “If the whole world could hear one message from you, what would that be?” so they can tell stories that separates them from a sea of online noise.

You can connect with Kami in the Extraordinary Women Connect Facebook Group https://www.facebook.com/groups/1386664118079263/ or at her website, https://www.kamiguildner.com/

On today’s episode of Rock the Podcast, Jess and Margy are taking a risk. They discuss what clients they love to work with, and what clients are not a fit for Interview Connections. By being exclusive with who you work with, you can take a stand for what you believe in. Interview Connections is a pro LGBTQ+ and BLM company, and Jess and Margy want to represent clients who share those values. 

Turning money away is understandably scary for business owners, but there is immense power in becoming crystal clear on who you want to represent and who you do not want to represent. By booking entrepreneurs on podcasts, Interview Connections helps individuals and organizations amplify their message on an incredible platform and it’s imperative that these messages align with the company’s values. 

In this episode, Jess and Margy want to lead by example. By using this stage to discuss their values, they want to encourage everyone listening to do the same. Podcasting is an extraordinary platform to use your voice, get your message across, and stand up for what you believe in. Now more than ever, it’s so important for businesses to be vocal about their values, so they can attract clients who are in alignment with their mission. 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy interview client Raquel Vasallo. Raquel is the #1 Best Selling Author of Spiritual Seductress, The High-Powered Women’s Guide to Devour the World through Spiritual Guidance.  She is the pre-eminent Spiritual Advisor to female visionaries and leaders. She is an International Speaker, Mystic Artist and Feminine Leadership Trendsetter. 

Raquel spoke on a client network call, and Jess and Margy knew right away that they needed to interview her for Rock the Podcast. Raquel’s story is nothing short of incredible. After a near death experience in 2008, she quit her successful career as a NYC architect and embarked on her work as an Elite Spiritual Advisor to changemakers and leaders.  

In this episode you’ll hear why alignment isn’t always comfortable (and why that’s actually a good thing), the power of vulnerability, and what you really need to be able to flow into the highest level of success. Raquel’s experience and method is unique, as she helps clients combine their business strategies with their spiritual gifts, creating dramatic right turns in their lives and work. 

You can connect with Raquel in her private facebook group for high-achieving changemakers and leaders here! https://www.facebook.com/groups/thesacredpowercircle/

Jess and Margy talk about all the ways to ensure that you’re a great podcast host! That’s right, this episode is pivoting from the normal formula a bit to educate podcast hosts on best practices to attract high-level guests! It’s so important to add credibility to your podcast by having excellent guest interviews!

One of the most important things for a podcast host to do is ensure that their show has great sound quality, and to always use headphones and a microphone. Other actionable strategies include, using a scheduling link, being a great communicator, double check pronunciation of names and businesses, and to always be professional. In this episode, you’ll learn more about those strategies, plus many more! 

Jess and Margy speak with Interview Connections client Brandi Bernoskie, a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites! Brandi helps entrepreneurs and business owners elevate their online presence and enhance their digital experience. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

Brandi and her team have worked with thought leaders like Brené Brown, Laverne Cox, Martha Beck, Judy Smith, and Kate Northrup. Brandi is a natural connector and business matchmaker, who is always working to help others step into their genius work and leverage the expertise of those around them to achieve new levels of success and community along the way.

In this episode, you’ll hear Brandi’s advice for someone who is having trouble holding their bigger picture for their website together. Brandi also discusses the importance of knowing your business and establishing goals for your website! She loves helping thought leaders and change-makers amplify their message with a great website.

In this episode of the Interview Connections Podcast, Jessica Rhodes and Margy Feldhuhn get candid about a question not enough people ask before diving into podcast guesting: Is this the right strategy for your business?

With over 30,000 interviews booked and 800+ clients served, they’ve seen firsthand who this strategy works for—and which businesses it does not move the needle for. If you're wondering whether podcast guesting is the best next investment for your business, this episode is a must-listen.

What You’ll Learn:

• The key signs that podcast guesting is not a fit for your business
• What makes someone a perfect guesting candidate
• Why having a compelling story isn't enough (without a way to monetize)
• The types of business goals podcast guesting supports—SEO, visibility, high-ticket client acquisition, and more
• How your online presence (or lack thereof) can make or break your success

Who Should Skip Podcast Guesting:

• Those without an offer or a business model that can monetize global visibility
• Entrepreneurs with ultra-niche or hyper-local audiences
• High-volume, low-ticket business models
• People without a website or online presence
• Guests with highly controversial public personas (hosts will check!)

Who Should Absolutely Do It:

• Entrepreneurs with high-ticket offers or services
• Brands that thrive when their audience understands the strategy behind the offer
• Experts with strong personal stories that differentiate them from competitors
• Founders looking to build SEO, brand authority, and content assets
• Businesses whose clients are actively searching for what they offer

Connect with Us:

📱DM us on Instagram @InterviewConnections

💻 Book a consult!

Referenced in this Episode:

Digital Dominance Podcast feat. Jessica – for a great website designer recommendation

Jess and Margy dive deep into how they were able to grow their business to 7 figures. They discuss how they were able to leverage their network through online communities, mastermind groups, and of course by utilizing the podcast guesting strategy. Jess and Margy also talk about the impact of personal development and transformational work, financial discipline, as well as pricing & packaging.

Going further, Jess and Margy note the importance of investing in the right things for your business, having a secure system to bring order to your chaos, marketing & visibility, and of course remembering to have fun. Listen to the episode to here about all these strategies in detail, so you can learn what’s working for this 7 figure business.

Jess interviews client Stacy Bahrenfuss, Founder and CEO of Catalyst Group, and Creator of the Limitless Realtor Circle, a professional training program for Realtors. In a traditionally male led industry, Stacy has paved the way for other female leaders,  leveraging her intuition and over a decade of experience in meditation, personal development, and results coaching. Her success in the real estate world has given her a vehicle to share her mission, vision, and purpose. 

In this interview, Jess and Stacy discuss what a limitless mindset means, how to not only lead your team, but bring the best out of them, and how to grow your business through an uncertain time. Stacy discusses how she is able to help both brand new and seasoned real estate agents, and how mindset plays an incredibly important role in your business’s success. Plus, you’ll hear about how Stacy first became interested in mindset and personal development at a young age, in volleyball camp!

On today’s episode of Rock the Podcast, Jess and Margy discuss eight actionable ways to be a great podcast guest. Ensuring that you are a fantastic guest is how you’re going to see the best ROI, it’s how you’re going to fully leverage your relationship with the host, and how you’re going to guarantee that the audience will want to connect with you.

You’ll learn the importance of prompt scheduling, how to be a great communicator, the benefits of listening to an episode before your interview, Jess’ best microphone recommendation, the amazing results from a green room chat, delivering the most value you possible and best practices for staying in touch after your interview. Stay tuned until the end to hear a bonus tip about sharing your story! 

On today’s episode of Rock the Podcast, Jess interviews client Crista Grasso. Crista is the creator of the Lean Out Method, and is known as the “Business Optimizer.” Crista’s business is unique, because she doesn’t spend precious time and resources on something that doesn’t need attention. She’ll identify the most important things that need the most work and give them the most attention, so her clients can get the maximum profit. 

You’ll hear about why Crista went from successfully working with large corporations, and decided to focus on helping transform small businesses and entrepreneurs. Crista discusses her scaling secrets, including the necessity to get crystal clear on what the future looks like for you, for your business, and most importantly, for your customers. Crista also reveals her strategy for putting together the right team for your business, and how to create your own time pie!

Jess and Margy discuss how to write your interview questions. Before you write your interview questions and topics, there are four important questions you need to ask yourself first. 1.) What is my business model and how do I work with clients? 2.) Who is my ideal client? 3.) What are my client’s biggest challenges that I can help them overcome? 4.) What makes me different from my competitors?

Jess and Margy go through these questions and explain how answering them will help you identify the specific value you can bring to a podcast audience. You’ll hear how these questions can ensure that you guest on the right podcasts to reach your target audience, and queue you to tell stories that will offer unique value for your ideal client. Keep listening to hear a live coaching session with Anna DiGilio, where Jess helps Anna get clear on her goals for podcasting and collaborates with Anna to write her interview topics and questions!

On today’s episode of Rock the Podcast, Jess interviews client Chala Dincoy. Chala is the CEO and Founder of The Repositioning Expert, a division of Coachtactics, and a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In this interview, Chala reveals the formula for a perfect 30 second elevator pitch: communicate  the most expensive problem that you help clients solve.

Chala describes the necessity to super-niche and the importance of tying the results you create for clients to your elevator pitch. She describes how you only have 7 seconds to make a first impression, and how you can make those 7 seconds really count. Stay tuned to hear Chala polish Jess’s pitch for Interview Connections! 

On today’s episode of Rock the Podcast, Jess and Margy speak with serial entrepreneur and accomplished podcaster Melinda Wittstock. Melinda hosts the popular show “Wings of Inspired Business,” and is the creator of Podopolo™, a new and exciting podcasting network. Podopolo™ is all about empowering content creators to profit from their podcasts, and engaging their audiences to make a positive difference in the world – all while having fun, connecting with friends, and winning prizes.

You’ll hear about how Melinda started her entrepreneurial journey as a child, resulting in her grandmother prophetically referring to her as “disruptive.” Melinda talks to Jess and Margy about creating the first ever socially interactive and gamified podcasting network, and the three main problems that Podopolo™ aims to solve for podcasters.

The question on everyone’s mind is, “How can I monetize podcasting?” Melinda explains that while 85% of podcasters don’t make any money from podcasting, Podopolo™ helps smaller shows with a niche and hyper-engaged audience start to see revenue from podcasting. You’ll also hear what Melinda has done on her own podcast to create mini-businesses and streams of revenue. Listen to the end to hear Melinda give Jess and Margy her two big predictions for the future of podcasting!

You can find Podopolo™ in your app store or on the Podopolo™ website!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On this episode of Rock the Podcast, Jess and Margy discuss how you actually turn your podcast interviews into revenue. This starts with getting clear about your call to action. Where are you sending the listeners? It can be as simple as a website, an email, or a social media group. Wherever you send your listeners to, it’s crucial that you have a structure, a system, and a staff in place to nurture your leads.

Jess and Margy share what has been working for them. They direct listeners to a free facebook group, and once a listener joins facebook group, a community manager is assigned to them. Those community managers take care of the leads by making sure their questions are answered, keeping them engaged, and registering them for events. Whatever you use for your CTA, it’s imperative that you have a system for those leads to be nurtured!

https://interviewconnections.com/listeners

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On this episode of Rock the Podcast, Jess and Margy talk about everything you can do to ensure that you are a memorable podcast guest. The most important way to guarantee that you’ll stay in the mind of a listener is to share stories. 

Don’t be afraid to share details and to dive deep, you want the listener to be there with you, and you want to take them into that moment. Not every interview is going to be 100% about your business. There will probably be questions about your background, how you started business, etc. You need to be prepared with stories about your pivotal moments and how you got to where you are.

Jess and Margy share some storytelling tips for podcasting, including positioning your suggested questions as ones that you can answer with stories. Jess and Margy also recommend writing your stories out, so that you can start to get to know them better, understand them better, and become practiced and skilled at telling your stories. Margy also shares a bonus tip used by Interview Connections clients to become excellent storytellers on podcasts.

interviewconnections.com/memorableguest 

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On this episode of Rock the Podcast, Jess and Margy discuss the bright future of podcasting. When Jess started booking people on podcasts in 2013, barely anyone was using this strategy. In the last 7 years, podcasting has grown exponentially, with over 51% of the population reported as podcast listeners. There are over one million valid podcasts on Apple, and that number is still climbing.

Unlike traditional media, podcasting has a very low barrier to entry. It has never been easier to start your own podcast, or begin guesting on other podcasts. Big companies and big investors are taking notice of the power of podcasting, as seen in the recent deals between Spotify, Joe Rogan, and Gimlet media. 

In this episode, Jess and Margy share their predictions for the future of podcasting, including more ways to monetize podcasts, growth in advertisement revenue, and an overall increase in quality in podcasting.

https://interviewconnections.com/futureofpodcasting

Inside Our Business Partnership: How We Make It Work (and What We've Learned Along the Way)

In this episode, we’re revealing the story of our business partnership—how it started, how it's evolved, and the real lessons we've learned about what it takes to co-lead a company with trust, alignment, and longevity.

We get into the nitty-gritty of what’s made our partnership successful, including:

• Why doing personal development together has been a game-changer
• How understanding our nervous systems (and our fight/fawn responses) helped us navigate triggering moments
• The power of a shared neuroeducation background—and how it’s helped us understand each other on a deeper level
• The importance of relational hygiene: honesty, integrity, and cleaning up messes quickly
• What our Human Design (2/4 Generators) has taught us about how we work best—together and individually
• The “strength of feeling” test we use for decision-making and conflict resolution
• The clear communication boundaries that keep things running smoothly (yes, there are very specific rules about what can be texted and when—especially when it comes to money and animals 😂)
• And why every partnership needs a legal agreement, even if you love and trust each other deeply

Whether you’re in a business partnership now or considering one in the future, this episode is full of honest reflections and actionable takeaways to help you build a strong, resilient, and thriving collaboration.

You can hear our original business partnership origin story in this episode of our podcast: https://interviewconnections.com/partnership-origin-story/

Listen to Margy’s podcast, We Get It, Your Dad Died: https://margy.com/podcast/

Learn how to regulate your nervous system with The Rewire: http://freeneurotrial.com/

Want to chat? Send us a DM: https://www.instagram.com/interviewconnections/

“If you’re willing to feel everything, you can have anything”

In this client feature of Rock the Podcast, Jess has a conversation with Tony Martignetti. Tony is an executive and leadership coach with a specialty in working with leaders and their teams to navigate through change and unlock their true potential. Tony supports leaders in gaining clarity so they can make well-informed decisions, improve their leadership skills, and ultimately increase their impact.

Throughout his career, he has gained lessons not only as a leader but also working with high-performing leaders across multiple organizations. It is his passion for helping people that fuels his inspiration at Inspired Purpose Coaching. Tony talks to Jess about the importance of human connection, and the need for ideas to be “messy” before they can be good. You’ll also hear how Tony learned the hard way that working smarter is always better than working harder.

Tony spent 25 years in the tech industry, giving him an unique perspective on the challenges facing those in the tech industry. He speaks about the immense pressure faced by those in that industry because they are relied upon to solve huge problems. Keep your eyes peeled for Tony’s upcoming podcast “Virtual Campfire: Tales of Transformation,” in which Tony interviews people on their “flashpoints,” the moment where everything in their life turned around.

You can connect with Tony on all social channels through his linktr.ee!

In this client feature of Rock the Podcast, Jess speaks with Liz Murdoch. Liz is an Animal Communicator who has been a true dog whisperer for most of her life. Liz became certified in animal assisted therapy in hospitals and rehabilitation facilities. A veteran volunteer with rescue organizations, Liz is happiest when translating what dogs and other animals want their people to know in order to transform their relationships and care. 

Liz hosts the popular podcast, Talking with the dogs!™, and travels the world talking with dogs and their people, so everyone can live and work together in greater harmony and health, in and out of the doghouse.

In this episode, you’ll hear how Liz first discovered her skill by meeting a poodle in kindergarten, and how Harold, Margy’s dog, brought Liz to Interview Connections! Liz’s expertise is in both education and communication, which is perfect for leveraging podcast guesting. Liz utilizes podcasting to reach an audience of both dog trainers and communicators, as well as people and families with pets. 

From her experience in podcasting as both a host and a guest, Liz has gained clients, landed opportunities at special events, and built valuable relationships. She specializes in helping people prepare for vet appointments, helping alleviate behavioral issues, and supporting an animal and their family in the pet’s final stages of life.

You can connect with Liz through email hello@lizmurdoch.com, or on her website, https://talkingwiththedogs.com/!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

In this week’s episode of Rock the Podcast, Jess and Margy explain the value of having different people from your company on podcasts. While still remaining in line with your company’s goals, two different people could resonate with two different audiences. If you’re targeting 7-figure entrepreneurs, they could be listening to self-development and mindset podcasts, as well as business strategy podcasts.

Jess and Margy discuss their own experiences appearing on podcasts for Interview Connections, and the success that IC clients Jack & Michelle Bosch have found by interviewing on different podcasts. They also give actionable advice on how to effectively manage multiple people from your company on podcasts!

interviewconnections.com/multiplepeople