Interview Connections | The Leading Podcast Booking Agency – Details, episodes & analysis

• What “Who Not How” means and how this simple mindset shift unlocks exponential business growth.
• Jessica’s early podcast story: how she quickly realized learning how to edit a podcast wasn’t a good use of time — and why hiring a WHO was a game-changer.
• The real reason Interview Connections scaled to seven figures (hint: it’s the hundreds of WHOs behind the scenes).

If you’ve mastered your business but are ready to become known for your expertise, let Interview Connections be your WHO for podcast guesting. Book a discovery call now at https://interviewconnections.com/consult

The right tactics and strategies are essential for success with podcast guesting, but the most important factor in achieving success is your energy. 

Podcasts, energetically, are responsive and collaborative. As a guest, you are responding to questions that the host asks you, and you collaborate with the host to co-create the episode.

Enjoy this conversation between Jess and Margy about an invisible yet powerful recipe for success in podcast guesting: your energy. 

Schedule a consultation call at https://interviewconnections.com/consult

Tired of grinding away on social media or spending thousands on ads without seeing real growth? In this episode, we're pulling back the curtain on the real way to grow your business organically—even if you don’t have a huge following, an email list, or a big marketing budget.

You’ll learn the three foundational elements every business needs to close organic sales, plus what to focus on next if you want to scale without burnout.

What You’ll Learn in This Episode:

• The 3 non-negotiables for consistent organic sales (even without a big audience)
• How to clarify your ideal buyer and align your messaging so they know you’re speaking to them
• Why visibility to cold, targeted audiences is the key to sustainable growth
• What your “storefront” (social media, website, etc.) needs to actually convert strangers into buyers
• The best ways to move cold leads into your world and warm them up
• Why podcast guesting is one of the warmest and most effective visibility strategies for experts and service providers
• How we coach and audit our clients’ interviews to make sure this strategy keeps working—and scaling

If you’ve ever felt stuck growing beyond your warm market, or overwhelmed by all the “you should be on TikTok” advice—this episode will give you a grounded, proven path to build and grow your business with clarity and confidence.

Resources & Links:

• Book a call to learn how we help experts and entrepreneurs get visibility that converts: interviewconnections.com/call
• Connect with us on Instagram: https://www.instagram.com/interviewconnections/

Today is a special client feature episode of Rock the Podcast with finance expert Tracey Bissett! Tracey is on a mission to redefine the world's economic future by increasing the financial literacy of entrepreneurs, also known as financial fitness.  With over 20 years of experience in the financial services industry, Tracey can help entrepreneurs in all industries, both on and offline.

As the founder, President, and Chief Financial Fitness Trainer at Bissett Financial Fitness, Inc., Tracey helps her clients understand and improve their level of financial fitness with a goal of increased confidence using their financial skills so they can be successful in their financial life. In addition, Tracey is a professor at Centennial College’s School of Business program and regularly leads speaking engagements to increase financial fitness awareness.

Tracey starts the episode by talking to us about entrepreneurship and cashflow. Most early entrepreneurs are looking at their profit and loss, and their sales and expenses. Tracey notes that depending on your business, just because you make a sale does not mean that you necessarily have the cash in the bank. There can be a disconnect for business owners between sales and cashflow.

Cashflow is money coming in, money going out, and the timing in which that happens. If you’re in a coaching or service business, you’ll often have payment plans for your clients. As the owner, you might track the sale as it comes in, but you’ll get the money monthly. That’s where this disconnect between what the sales says and what you have in the bank occurs.

Cashflow is the lifeblood of any business. Cashflow dictates whether you keep going or you don’t. Tracey has seen companies go under in as quick as 90 days when they don’t have cashflow coming in! 

Another issue Tracey addresses with her clients is billing and collection. Tracey worked with a client who had over $300,000 in sales, but lost $100,000 because she billed them too late and was unable to actually collect the money. Collection is critically important to understand in your business. Entrepreneurs need to understand what is normal for their industry, make sure they have good billing and collection practices, and that they’re actually keeping track that the money is coming in.

Jess had a similar experience starting out as an entrepreneur. After Jess’ first sales call, she told her brand new client that she would bill him at the end of the month. He gave her a great tip, which is “collect the money up front.”

Tracey encourages entrepreneurs to talk to other people in their industry to find out the best practices in billing and collection, because it varies in different industries. It’s important to find out where the boundaries are and to be transparent with your clients about your billing practices. Many business owners will offer a discount if their client pays up front as opposed to in monthly packages, which can be very helpful for entrepreneurs who no longer have to reach out every month for payment.

Tracey also notes that mindset plays a huge role in payments. The main driver if someone is going to pay you is not if they have the money, it’s their character. If they have the willingness to pay you, they will. 

On the topic of mindset, Tracey and Jess also discuss the problems entrepreneurs face when they are pricing their services. According to Tracey, service providers are typically bad with their pricing-- they often don’t charge enough! When deciding on your prices, Tracey suggests factoring in expenses and profit margin as well as doing some research into your target market. You’ll want to ensure that your target market wants to pay for what you’re selling.

Tracey also recommends that entrepreneurs and business owners take a regular salary from their business, and factor that into their pricing. If you want to apply for a line of credit, you’ll have to prove that you have the money to pay it back! That steady income will also be imperative for you to meet your goals. Increasing your prices will also give you more freedom to hire a team to take on more clients and invest in marketing and visibility to help you grow even more.

Jess and Tracey agree that oftentimes entrepreneurs face mindset blocks when it comes to their pricing. Tracey believes that we get our mindset about money when we are very young, about 5-7 years old. This mindset comes from our family and our emotions toward money. People need to be observant with how they react when things pertain to money, and if you don’t like your reaction, you can change it.

The bulk of the population comes from a place of scarcity, and therefore has a scarcity mindset with money. It’s okay if you feel that way, but you don’t have to feel that way! Observe your reactions, then make some changes. It’s not going to happen overnight but one thing you can do is practice gratitude to change your money mindset.

Most of us have heard that we are a function of the people we spend time with. Tracey recommends that we spend time with people who are grateful and people who are looking at money in a different way in order to improve our money mindset.

Look at what you’re offering, validate it in the market by looking around at your competitors. If  yours is better and has more value, charge more! Tracey is a firm believer that you need to spend time on your finances monthly in order to grow your business!

You can head over to Cashcoach.biz for a free money meaning agenda from Tracey!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of defining your company vision, and their experience of creating the company vision for Interview Connections. Jess and Margy always had goals that they set for themselves, and for the business. It wasn’t until recently that they decided they needed a larger vision statement for the company.

Many entrepreneurs have personal goals that they set when they begin their business, but when you start to build a team and bring your company to new heights, it’s important to cast a vision separately from what you want in your own life. Jess and Margy admit that they often collapsed “goals” with “vision,” but they knew they needed to create a vision that their team could rally around.

The Interview Connections Vision Statement is in three parts: 

• Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world 
• Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy
• Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership

Part I: Our vision is to continue to lead the industry as the highest quality and most innovative podcast booking agency in the world.

Their first draft of the Interview Connections vision statement was that the company would be the best booking agency in the world. Jess and Margy decided to get a bit more specific, and indicate their ambition to being the highest quality agency. Interview Connections goes above and beyond with a specific podcast show research department, an in-depth discovery process, weekly check-ins, and a dedicated client success strategist.

Interview Connections also aims to be the most innovative booking agency. We’re constantly asking, “Where is the industry going? What is the role that podcast guesting plays in an entrepreneur’s life, and how can we optimize that in their business?”

Part II: Our vision is to transform entrepreneurs lives by transforming their business with visibility and strategy

What you get with Interview Connections is more than just bookings. What lights us up is when our clients have incredible experiences that change their lives on podcast interviews. It’s really about the transformation that happens to business owners as they increase their visibility as they share their story. Podcast guesting transforms how they do their business and it transforms them as people. They are having these incredible conversations, allowing themselves to be seen, and really developing themselves as both people and entrepreneurs.

We want to be taking people through a journey. Asking them, “What is possible when you make this leap in your business? After a year of being interviewed every single week, increasing your visibility, and having a strategy in place to convert leads from this visibility, what does your life look like?”

More than creating profit, a visible entrepreneur can actually step into work knowing that people see them as the expert that they always knew they were. There’s a huge transformation in confidence when you can show up to work knowing where your leads are going to come from.

2020 was the first year that Margy truly committed to being on 4-8 shows a month. She had never been this consistent, and it has totally changed Margy. Not just as an entrepreneur, but that visibility has transformed Margy as a person as well. It’s changed how she’s showing up every day in her life. Margy has been transformed from having these consistent conversations with fellow entrepreneurs on their podcasts. 

Part III: Our vision is to amplify the voices of entrepreneurs who embody integrity, authenticity and leadership

Several months ago, Jess and Margy put out an episode on how to be exclusive with your client base. At Interview Connections, we are booking our clients on podcasts, we are helping get their message out in the world. We cannot work with people, when we do not believe in their message! For us at Interview Connections to continue to grow, we have to feel connected and aligned with entrepreneurs that we’re working with. 

We have three important values that our clients must embody: integrity, authenticity, and leadership. When you first start out in business, you’re not putting as much thought about who you are working with. Because you’ve just got this service you’re providing, it’s easy to say great let’s work with anyone! 

Ask yourself, “What is my legacy? What is the impact I’m having on the world? What is the impact that my company is having on the world, with or without me? Who is this business in the world? Who am I serving?” And when you’re serving people who you believe in, and who you’re aligned, you will grow so easily.

For 2021, Jess and Margy set a goal for Interview Connections to grow from 2 million in revenue to 10 million, and growing to that height while maintaining our vision and our core values of who we are as a company!

What is your vision statement for your company?

Join our Facebook Community, the Guest Expert Profit Lab, to share your company’s vision and goals!

In our final installment of our December client feature series on Rock the Podcast, we’re rebroadcasting a live testimonial interview with Mark Willis!

Mark Willis is a man on a mission to help you think differently about your money, your economy and your future. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of his clients.

Mark is a Certified Financial Planner™, a two-time #1 Best Selling Author and the Owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions. He specializes in building custom-tailored financial strategies that are unknown to typical stock-jockeys, attorneys, or other financial gurus. 

As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you won’t outlive. Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement.

Mark says that Interview Connections has been like rocket-fuel for his business! He likens the team here to the person at a party who always introduces you to the best people at the party. Mark’s business has been having “good problems.” He’s having problems getting people on his calendar - he’s booked out over 6 weeks! Mark has had to hire additional associates to take care of all the new leads and clients he’s been getting from podcast guesting.

Mark worked one-on-one with us at Interview Connections to construct a great call to action for Mark to use on podcasts. After simplifying his CTA, Mark has seen hundreds of leads come to his business from podcast interviews. He also worked with the team here on perfecting his green-room chat. Mark knows just how important those minutes before and after the actual interview are!

One of the best results Mark has seen from podcast guesting, is the opportunity to work on joint ventures with the podcast hosts he’s connected with. During the green room chats, Mark likes to have “storm starters” with the hosts, where he will brainstorm ways that they can work together. Examples of these opportunities include a live Facebook Q&A, a collaborative workshop, and even co-authoring a book together! 

Podcast guesting is an incredible lead generation tool, and Mark knows that your relationship with the host is a major factor. Mark always lets the host shine on their own show, and is incredibly respectful of the host and their audience. He explains that the host has already built trust with their audience, so your guest appearance on the show is already being presented in a favorable light.

Mark feels that getting yourself booked on podcasts is not all that difficult. However, what Interview Connections has done for Mark is get him on the right shows! From the last 13 shows that we have booked Mark on, he has met 68 potential clients. That averages five potential clients per show! Out of those last 13 shows, Mark has worked with 8 of the hosts in a joint venture!

As a financial advisor, Mark always recommends long-term steady investments, and podcast guesting is no different. Podcast guesting is a steady investment in your capacity to tell a story, and partnering up with people who can introduce you to the right people in the room is absolutely a proven path to success. The people who stick with it are the ones with the most success! 

If you’re an entrepreneur, the most important asset in your portfolio is your business! It’s imperative to make smart investments for that business. As entrepreneurs, our opportunities for in-person networking events are very limited, and there is no better time to start leveraging virtual networking! 

Mark ends the interview discussing the importance of a growth mindset, and ensuring that you surround yourself with other entrepreneurs that embrace a growth mindset!

For the rest of December, we’re going to be showing you exactly how our clients achieved real results and incredible ROIs using actionable strategies. On today’s episode of Rock the Podcast, we’re rebroadcasting a live testimonial interview with one of our clients, Mia Hewett! 

Mia Hewett has co-owned and operated a seven-figure business, is an international speaker, and a world-class business coach. Mia is the founder of Aligned Intelligence™, a methodology that removes all blind spots, fear, anxiety, and self-doubt leaving you feeling "free to be Me.” 

This allows her clients to stop secretly struggling and live in alignment with their dreams so that they can scale to 6 and 7-figures the fast way.

Mia has helped hundreds of entrepreneurs who've always known they were meant for more. She unravels what is making entrepreneurs struggle. Mia helps 6 & 7 figure entrepreneurs get to the next level, once she helps them get out of their own way. She wants entrepreneurs to step into the spotlight and be seen.

Mia herself struggled with feeling healthy once she achieved a certain level of wealth. She dug deep and discovered childhood trauma that was still holding her back. When people experience this kind of childhood trauma, they make three really quick decisions:

1. They make the trauma mean something about them.  “There’s something wrong with me.”
2. They make it mean their voice doesn’t matter. “What I have to say isn’t important.”
3. They make  it mean that the world is not a safe place.

Before Mia’s traumatic event, she was adventurous, always expressed herself and liked to be seen. After that experience, she became withdrawn and stopped speaking up. When we go to be seen, it goes against a decision we made when we were really young: “Don’t you dare to be seen again.” Mia advises that the fastest way to move forward is through acceptance of this.

Another important action for moving forward is forgiveness. Mia explains that you have to forgive yourself for how you reacted to the trauma - you as a young child was doing the best that you could. 

Mia explains that acceptance and forgiveness is always going to be the bridge to your alignment. For you to be in your power, you want to get your mind, your emotions, and your actions all working in the same direction. Once you achieve that, you’re unstoppable. 

Working with Interview Connections, Mia has made over $52,000 from podcast interviews! Mia utilized the resources with us here to brainstorm and pivot her message to see the most ROI. Mia landed two hosts as clients, and has generated even more sales from listeners of podcasts. Mia has also leveraged many sales through referrals. When she appears on a podcast, the hosts and the listeners will begin to recommend her to their own circle of entrepreneurs.

Mia still has several interviews that have not yet recorded or aired, including an interview with Ali Brown. Once her entire package with Interview Connections has been completed, Mia is confident that they will have well over $100,000 in sales that they can contribute to podcast guesting! Mia agrees that this strategy will pay you dividends if you give it the time and effort that it requires. 

You can connect with Mia directly via email - mia@miahewett.com

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

For the rest of December, we’re going to be showing you exactly how our clients achieved real results and incredible ROIs using actionable strategies. On today’s episode of Rock the Podcast, we’re rebroadcasting a live testimonial interview with one of our clients, Chris Kenney! 

Chris is a sought-after business leverage expert who teaches coaches and consultants the Chris Kenney Sales Mastery Formula. This tried and true method goes far beyond traditional sales training! Chris knows the key to building a successful business is to focus on one thing – SALES. He specializes in teaching his clients how to sell in an authentic, non-pushy, genuine way with no gimmicks or schmoozy techniques.

He believes we all have within us exactly what we need to courageously pursue our deepest desires, tap our own potential, and show up with power and resilience.

As a global speaker, he challenges others to re-imagine selling and is a passionate champion of authentic leadership as a path to empowerment and success. Chris brings wit, humor, and a fresh approach to what in many times is a dry and worn out subject.

He illustrates how sales is never about the money (which comes to a surprise to many). More than a cookie-cutter strategy, he focuses on the root of urgency and teaches you how to do the same for revolutionary results.

Being bold takes courage. Chris is the master at showing people that business doesn’t have to be hard. And more-over shares his secrets that provide consistent income and impact for himself and his students.

When Chris signed up with us at Interview Connections, he didn’t even have a computer. He built his business to almost 7 figures, just using a cell phone. Chris has since pivoted from an offline strategy, to an online strategy. Podcast guesting has increased Chris’s reach and exposure dramatically - allowing him to take on clients all around the world.

Now, hosts come to Chris and request him to be on their show because of the brand awareness he has created by using the podcast guesting strategy. He says that his job of selling becomes much easier after podcast guesting has done the heavy lifting in creating incredible brand awareness.

Chris was also able to land a $13,000 sale from one podcast, by enrolling the host in his program! On her podcast, his call to action was to join his Facebook group. The host joined the group, attended a live launch and enrolled in his program. While onboarding her, she told Chris “I was sold by the end of your podcast interview with me.”

Chris contends that anyone can get on podcasts, but the challenge comes when you want to get on the right podcasts. Interview Connections helps entrepreneurs get on podcasts that not only reach their target audience, but are often hosted by ideal clients. 

“The bridge between the physical and the spiritual is faith,” says Chris. The physical is what you have now, the spiritual is what you want, and the bridge that takes you there is faith. In order for someone to get where they want to be, they are going to have to take leaps of faith. And if they’re not willing to take leaps of faith, they’re likely to stay where they’re at.

Chris knows that people make their own money rules. Your current set of money rules is what is creating your current result, and if you want different results, you have to break your money rules. When people say, “Woah that’s a big investment and that makes me uncomfortable,” Chris says that’s what is so great about it! This is an opportunity for you to step in, an opportunity for you to invest in yourself and break a rule around money that is holding you back. 

If you’re trying to get to a million dollars in sales, you have to behave like a million dollar business owner. A middle class mindset is scarce, and a 7-figure mindset focuses on investing to earn more. Chris argues that you have to make money decisions based on where you want to be, not based on where you are. 

Chris believes that the universe is always trying to bring you what you need, and sometimes people resist it. Most people are not willing to take the leap of faith, and they stay stuck.

The opportunity shows up at the door, but you have to be willing to open the door. The reason you manifested this opportunity is because this is something that you actually need.

You can’t have a problem without a solution; if a problem is present then the solution is present. The reason people get stuck in a problem is because they resist the solution.

You can connect with Chris on Facebook!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, we’re rebroadcasting a panel on podcast guesting, hosted by Nikki Nash! Nikki is a marketing expert, Hay House author, and the creator of the Market Your Genius brand. Nikki brought on Michelle Bosch, Co-Founder of Orbit Investments and the Land Profit Generator Program, Myoshia Boykin-Anderson, founder and CEO of one of the leading IT Consulting companies in the country, Naketa Thigpen, balance and relationship Advisor and CEO of ThigPro, and our very own Margy Feldhuhn!

The first question that Nikki brought to the panel was: What had you say, “I’m interested in using podcast guesting for my brand and my business?”

One of the reasons that Michelle loves leveraging the podcast guesting strategy is because of the time that podcast interviews allow her to explain exactly what she does, and who can benefit from her services. Michelle notes that having a mindset of service is key for podcast guesting, and that she always comes to interviews thinking about how she can help the audience. Michelle adds that while podcast guesting used to be a “nice to have” marketing strategy, it’s become an absolute necessity in 2020.

Myoshia discussed how podcast guesting allowed her a visibility that she would have never achieved otherwise. Not only did podcast guesting increase Myoshia’s reach in an incredible way, she also pointed out that her podcast interviews bring her a continuous ROI because they are evergreen. She could guest on a podcast that might reach an ideal client a year later! 

Margy brought up the idea of how podcasts offer a smaller, but much more engaged, audience. An Interview Connections client had been making regular TV and radio appearances, but wasn’t seeing a lot of leads come through. Once he began podcast guesting, he saw a 400% ROI. Margy also shared about how important it is to leverage high-end networking opportunities and build relationships with podcast hosts.

Naketa, who hosts her own podcast, talked about how she wanted to create a safe space for high-level individuals to talk about their journey. Naketa wanted to leverage these interviews as a gift to her community, and her specifically curated audience.

Nikki then asked about everyone’s nurturing period. How long does it take for someone to say “I heard you on a podcast, and now I’m ready to buy.”

Michelle uses a two-pronged approach in her call to action. She invites listeners to join her free Facebook group, but Michelle also offers a consultation call for any listener who might be ready to take the next step. She also has a special landing page link that she’ll only use on podcasts, so they can track exactly which leads are coming from podcast interviews. (Because of this link, Michelle knows that she has made over $150,00 in sales just from podcast interviews!) Michelle said that it’s important to be available, whenever your lead is ready to buy - which could be right away or in a few months from when they first hear you.

Margy considers podcast guesting a mid-term to long-term strategy. While some clients see a really fast ROI from one or two interviews, it’s more likely that you’ll see success from consistently getting out there on podcasts. Margy’s CTA is also to join a free Facebook community, featuring loads of content and trainings. Generally once someone is in the Facebook group, if they’re going to convert, they will during a live launch which Margy hosts once a month!

Myoshia has a free Facebook group that she will promote in her CTA as well! Myoshia typically sees leads convert after 6-8 weeks, but sometimes it will take longer. The time in between someone joining the group and converting is certainly not time wasted. Myoshia pointed out that the free Facebook community shows your integrity. It shows that you care about more than the sale, you really want to help your leads and see them succeed.

Nikki then asked, “What’s one thing people need to know before they jump into using podcasting for business growth?”

Myoshia believes that one of the most important things is to have 100% clarity around your message. Her biggest piece of advice is to show up as your true self. If you can focus on that, your results will be phenomenal. If you can shine as your authentic self, someone listening will be inspired to take action.

Naketa recommended that you look at your “why.” Why do you want to start podcast guesting? If it’s just because other people are doing it, you might not be in the right place to start. Naketa says to look at why you want to connect, and what gifts you can bring to the community that are within your bandwidth.

Michelle’s number one thing people need to know before podcast guesting is to have a service mindset. Michelle gets out on podcasts to spread her message and be of service. She wants to stay in her zone of genius, and not waste time on researching and pitching the right shows. Michelle, who works with us here at Interview Connections, highly recommends working with an established agency!

Margy’s best piece of advice is to be all-in. She sees many people dabble in podcast guesting, with one foot in and one foot out, and they don’t really see results. Margy believes that if you can’t commit a full year to the podcast guesting strategy, you shouldn’t even start. For this strategy to really work for people, they need to make it a regular part of their marketing budget.

Connect with Michelle on facebook or at her website! Connect with Myoshia on facebook or at her website! Connect with Nikki at her website and listen to her podcast! Connect with Naketa on facebook and listen to her podcast!

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews Nike Anani, author and consultant to NextGens that seek to lead their family businesses! Nike helps NextGens rise above operations into a non-executive board role with credibility, so that they are able to lead and formulate a plan to future-proof the business, becoming more effective change agents. 

A part of a family business herself, Nike grew up in Nigeria and the UK, and fell in love with entrepreneurship. In Nigeria, over 90% of businesses are family businesses but only 2% survive beyond the first generation. Nike’s goal is to help close that gap and help more family businesses thrive. 

She discusses what a survival mindset means for businesses, and how it can actually be detrimental to long-term growth. Nike proposes refocusing on a sustainability mindset, and what that looks like. She also reveals her theories for why so many family businesses don’t survive past the first generation, and what founders need to do in order to propel their businesses into the second generation! 

You can connect with Nike at her website! https://nikeanani.com/