Interpreting Wine Podcast – Details, episodes & analysis

We kick things off today in the company of three guests to discuss the series of Wine Fairs that take place in and around Tbilisi each year in May. During my visit this included the two day Zero Compromise Fair, The Saamuri Wine Fair, Sherekilebi and the New Wine Fair. Absolutely making this the best time of the year to visit. For those who want to taste local and international wines, poured by the winemakers and meet other wine lovers from around the world. 

(00:00:08) Episode intro

(00:02:00) Iago Bitarishvili

(00:12:41) Maia Tchokhonelidze

(00:20:43) Aidan Raftery

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/560

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

CONTACT: 

Georgia National Tourism Administration

https://gnta.ge

Date recorded: 8-11 May 2024

Listen and subscribe - https://www.interpretingwine.com/560

CONTACT ME:

Email: [email protected]

SOCIAL LINKS:

Instagram - https://www.interpretingwine.com/instagram/

Facebook - https://www.interpretingwine.com/facebook

Youtube - https://www.interpretingwine.com/youtube

Twitter X - https://www.interpretingwine.com/twitter

Linkedin - https://www.interpretingwine.com/linkedin

2024 Georgia Travel series direct links (3)

https://www.interpretingwine.com/560 - Georgian Wine Fairs

https://www.interpretingwine.com/561 - Tbilisi Spotlight

https://www.interpretingwine.com/562 - Rest of Georgia Snapshot

I’m Lawrence Francis, Host of Interpreting Wine, welcoming you to back the DOP Cebreros Series. Specially commissioned by for your listening pleasure by DOP Cebreros.

Today we close out the series in what I think is the most logical of places, in the vineyads. This landmark episode serves as a virtual tour of three representative zones of the Sierra de Gredos: El Tiemblo, Tietár Valley and Villanueva de Ávila

(00:00:08) Episode intro

(00:02:06) Pete Irvine - Las Rocosas - El Tiemblo

(00:14:16) Teresa Conde - Lanzahita - Tietár Valley

(00:42:41) Barabara Requejo - Las Herguijuelas - Villanueva de Ávila

(01:02:45) Barabara Requejo - Navarrevisca

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/559

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

GUEST CONTACT: Sierra de Gredos terroir discovery, DOP Cebreros

https://www.dopcebreros.com

Date recorded: 3 June 2024

Listen and subscribe - https://www.interpretingwine.com/559

CONTACT ME:

Email: [email protected]

SOCIAL LINKS:

Instagram - https://www.interpretingwine.com/instagram/

Facebook - https://www.interpretingwine.com/facebook

Youtube - https://www.interpretingwine.com/youtube

Twitter X - https://www.interpretingwine.com/twitter

Linkedin - https://www.interpretingwine.com/linkedin

DOP Cebreros series direct links (3)

https://www.interpretingwine.com/551 - Sierra De Gredos with Dani Landi and Daniel Ramos

https://www.interpretingwine.com/558 - Conectando Gredos 2024 Event Coverage

https://www.interpretingwine.com/559 - Gredos Terroir Deep Dive

I’m Lawrence Francis, Host of Interpreting Wine. Welcoming you to a special episode announcing Interpreting Wine as the new podcast media partner of Academie Du Vin Library. A partnership that sits uniquely at the intersection of great writing, audio, storytelling and wine. To stay up-to-date on exciting future plans please head to www.academieduvinlibrary.com and register for the newsletter. And if you’ve discovered Interpreting Wine from Academie Du Vin Library then welcome and please subscribe on your favourite podcast channel.

(00:00:08) Episode intro

(00:01:30) Hermione Ireland and Publishing Origin Story

(00:05:38) Academie Du Vin Library founders

(00:08:47) Team overview an the modern business

(00:15:41) Storytelling in wine

(00:26:16) Travel guide books series

(00:34:30) Audio books and business opportunities

(00:40:38) Practicalities of getting published

(00:44:33) Personal brand building

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/550

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

GUEST CONTACT: Hermione Ireland, Academie Du Vin Library

https://www.academieduvinlibrary.com

Date recorded: 27 Feb 2024

Listen and subscribe - https://www.interpretingwine.com/550

CONTACT ME:

Email: [email protected]

SOCIAL LINKS:

Instagram - https://www.interpretingwine.com/instagram/

Facebook - https://www.interpretingwine.com/facebook

Youtube - https://www.interpretingwine.com/youtube

Twitter X - https://www.interpretingwine.com/twitter

Linkedin - https://www.interpretingwine.com/linkedin

https://www.interpretingwine.com/550 - Hermione Ireland, Academie Du Vin Library

I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series series.

Across these 6 episodes I’ll be exploring Wine Communication Series in the company some of my favourite wine podcasters, traveling virtually from Australia and New Zealand to North America. If you’ve ever wanted to understand the opportunity that podcasting offers this is the series for you.

We continue the series in the company of Emilie Steckenborn, host and founder of Bottled in China podcast. 

Émilie Steckenborn has lived in Shanghai, China for a decade working with top-tier wine businesses in Asia creating their beverage programs. 

Throughout her career, Emilie and her team have trained hundreds of thousands of wine enthusiasts through nationwide trainings for government trade organizations, hotel groups, beverage brands and multinational distributors. 

She founded the podcast in 2016, to share the stories and adventures of passionate individuals in the F&B scene who are shaking things up in Asia. Listed as one of the best podcasts on China, it has recently expanded to include a global trend perspective, hosting conversations with F&B thought leaders and business leaders around the world. 

Origin Story

Roles during the first 10 years in China

Bottled in China podcast

Who's listening?

Air Canada collaboration

Looking back on 100 episodes

Three key China wine regions: Shandong, Ningxia, Yunnan

Future for Chinese wine and the podcast

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/460

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

Guest: Emilie Steckenborn, Bottled in China

GUEST CONTACT: Emilie Steckenborn

https://www.bottledinchina.com/

Date recorded: 9 Nov 2021

Listen and subscribe: www.interpretingwine.com 

CONTACT ME:

Youtube: www.interpretingwine.com/youtube

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

Instagram: https://www.interpretingwine.com/instagram

Facebook: https://www.interpretingwine.com/facebook

Twitter: https://www.interpretingwine.com/twitter

Linkedin: https://www.interpretingwine.com/linkedin

Clubhouse: https://www.interpretingwine.com/clubhouse

Email: [email protected]

Wine Communication Series SERIES DIRECT LINK

www.interpretingwine.com/457

I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series series.

Across these 6 episodes I’ll be exploring Wine Communication Series in the company some of my favourite wine podcasters, traveling virtually from Australia and New Zealand to North America. If you’ve ever wanted to understand the opportunity that podcasting offers this is the series for you.

We continue the series in the company of Boris Lamont of NZ Wine podcast

Intro

Origin Story

NZ Podcast workflow

Evolution of the podcast

Show types

Episode Spotlight

On-site set-up

Distribution

Looking ahead

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/459

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

Guest: Boris Lamont, NZ Wine podcast

GUEST CONTACT: Boris Lamont

https://www.podcasts.nz/nz-wine-podcast/

Date recorded: 1 Nov 2021

Listen and subscribe: www.interpretingwine.com 

CONTACT ME:

Youtube: www.interpretingwine.com/youtube

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

Instagram: https://www.interpretingwine.com/instagram

Facebook: https://www.interpretingwine.com/facebook

Twitter: https://www.interpretingwine.com/twitter

Linkedin: https://www.interpretingwine.com/linkedin

Clubhouse: https://www.interpretingwine.com/clubhouse

Email: [email protected]

Wine Communication Series SERIES DIRECT LINK

www.interpretingwine.com/457

I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series.

Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven’t already subscribed wherever you’re listening then sign up today so you don’t miss an episode.

We continue the series in the company of Drew Thomas Hendricks of Legends Behind the Craft

Intro

Origin Story

Storytelling and Rutherford Rentals examples

Trade show recommendations

Podcast microcontent deep dive

How Drew started the podcast

Lawrence’s appearance on Legends Behind the Craft podcast

Other audio platforms

Looking ahead for Barrels Ahead *new podcast alert*

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/458

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

Guest: Drew Thomas Hendricks, Legends Behind the Craft

GUEST CONTACT: Drew Thomas Hendricks

https://barrelsahead.com/

Date recorded: 4 Nov 2021

Listen and subscribe: www.interpretingwine.com 

CONTACT ME:

Youtube: www.interpretingwine.com/youtube

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

Instagram: https://www.interpretingwine.com/instagram

Facebook: https://www.interpretingwine.com/facebook

Twitter: https://www.interpretingwine.com/twitter

Linkedin: https://www.interpretingwine.com/linkedin

Clubhouse: https://www.interpretingwine.com/clubhouse

Email: [email protected]

Wine Communication Series SERIES DIRECT LINK

www.interpretingwine.com/457

I’m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series.

Across these 6 episodes I’ll be exploring Modern Wine Communication and marketing in the company of some of the world’s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven’t already subscribed wherever you’re listening then sign up today so you don’t miss an episode.

We kick things off today in the company of Darren Oemcke and Simon West of Aussie Wine Chats podcast. 

Intro

Simon West Origin Story

Darren Oemcke Origin Story

Adelaide orientation

Market changes since COVID

Direct to consumer (DTC) 

Marketing best practices

Reaching the trade

Aussie Wine podcast deep dive

Education Programmes- exporting and wine tech startups

Future marketing plans for winemakers

7-11-4 and long format marketing

Riverland wine

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/457

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

Guests: Darren Oemcke, Simon West, Aussie Wine Chat

GUEST CONTACT:

https://linktr.ee/aussiewinechat

Date recorded: 29 Oct 2021

Listen and subscribe: www.interpretingwine.com 

CONTACT ME:

Youtube: www.interpretingwine.com/youtube

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

Instagram: https://www.interpretingwine.com/instagram

Facebook: https://www.interpretingwine.com/facebook

Twitter: https://www.interpretingwine.com/twitter

Linkedin: https://www.interpretingwine.com/linkedin

Clubhouse: https://www.interpretingwine.com/clubhouse

Email: [email protected]

Wine Communication Series SERIES DIRECT LINK

www.interpretingwine.com/457

I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Somm Special series.

exploring three very different London wine led venues, talking with wine buyers and sommeliers in each venue about their wine programmes and careers in the industry.

We close out this series today in the company of Alice Ward, General Manager at the Tap and Bottle in London Bridge. In what is a return to a venue opening episode which I haven’t done for a while we get to understand the decisions Alice has taken in establishing this as an incredibly welcoming wine venue in just a few short months.

Intro

Origin Story

Authentique influence

London Bridge virtual tour

Tap and Bottle virtual tour

Creating a venue

Tap and Bottle Tastes events

Marketing 

Food and suppliers

Tap and Bottle in 2022

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/456

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

Guest: Alice Ward, Tap and Bottle

GUEST CONTACT: Alice Ward

https://www.tapandbottlelondon.co.uk/

https://www.instagram.com/tapandbottlelondon/

https://www.instagram.com/wardywines/

Date recorded: 22 October 2021

Listen and subscribe: www.interpretingwine.com 

CONTACT ME:

Youtube: www.interpretingwine.com/youtube

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

Instagram: https://www.interpretingwine.com/instagram

Facebook: https://www.interpretingwine.com/facebook

Twitter: https://www.interpretingwine.com/twitter

Linkedin: https://www.interpretingwine.com/linkedin

Clubhouse: https://www.interpretingwine.com/clubhouse

Email: [email protected]

London Somm Special SERIES DIRECT LINK

www.interpretingwine.com/454

I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Somm Special series.

Across these 3 episodes I’ll be exploring three very different London wine led venues, talking with wine buyers and sommeliers in each venue about their wine programmes and careers in the industry. If you are working in wine or would like to I’m sure there will be loads to relate to in these episodes.

We continue our exploration of all things wine in the company of Shane McHugh, Group Wine Buyer at Goodman Restaurant Holdings Ltd covering Goodman, Zelman Meats and Beast Restaurants. We hear some of his influences across a now 15 year career in hospitality.

Intro

Origin Story

Goodman Restaurant Group overview

Wine training

Steak and wine pairing

California Wine #1: 2018 Pinot Noir, Head High, Sonoma County

‘Via the legendary Price family, this offshoot of Kistler & Three Sticks showing that letting the fruit speak for itself in California speaks absolute volumes.’

https://www.headhighwines.com/

California Wine #2: 2017 ‘Ghost Block’ Cabernet Sauvignon, Pilcrow, Yountville, Napa Valley

‘Sara & Jonah Beer making showcasing some of the United States greatest single vineyards’

https://www.pilcrow-wine.com/

Hospitality Legacy

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/455

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

Guest: Shane McHugh, Goodman Restaurant Holdings Ltd

GUEST CONTACT: Shane McHugh

https://www.goodmanrestaurants.com/

Date recorded: 19 August 2021

Listen and subscribe: www.interpretingwine.com 

CONTACT ME:

Youtube: www.interpretingwine.com/youtube

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

Instagram: https://www.interpretingwine.com/instagram

Facebook: https://www.interpretingwine.com/facebook

Twitter: https://www.interpretingwine.com/twitter

Linkedin: https://www.interpretingwine.com/linkedin

Clubhouse: https://www.interpretingwine.com/clubhouse

Email: [email protected]

London Somm Special SERIES DIRECT LINK

www.interpretingwine.com/454

I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Somm Special series.

Across these 3 episodes I’ll exploring three very different London wine led venues, talking with wine buyers and sommeliers in each venue about their wine programmes and careers in the industry. If you are working in wine or would like to I’m sure there will be loads to relate to in these episodes.

We kick things off at London’s iconic Davies and Brook in the company of sommelier Emma Denney. In an episode recorded at the end of Summer 2021, we hear her transition from her native New Zealand to working in Davies and Brook.

00:00:00 Intro

Origin Story

Studying to improve wine knowledge

Sommelier Wine Education 

Davies and Brook virtual tour

The sommelier career

The wine programme and culture

Wine #1: Massican 'Annia' 2018, Napa Valley, USA

48% Tocai Friulano, 41% Ribolla Gialla and 11% Chadonnay

https://massican.com/product/2018-annia/

Wine #2:Markus Altenburger, Blaufränkisch, Leithaberg, Burgenland, Austria 2017

https://markusaltenburger.com/wp-content/uploads/2020/03/ma-rot_2017_eng.pdf

00:00:00 Wine Chat

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/454

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

Guest: Emma Denney, Davies and Brook

GUEST CONTACT: Emma Denney

Youtube channel - https://www.youtube.com/channel/UCENHwFlL9VLwKWgAKKE6nKA

Website - https://www.emmadenney.co.uk/

Date recorded: 19 August 2021

Listen and subscribe: www.interpretingwine.com 

CONTACT ME:

Youtube: www.interpretingwine.com/youtube

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

Instagram: https://www.interpretingwine.com/instagram

Facebook: https://www.interpretingwine.com/facebook

Twitter: https://www.interpretingwine.com/twitter

Linkedin: https://www.interpretingwine.com/linkedin

Clubhouse: https://www.interpretingwine.com/clubhouse

Email: [email protected]

London Somm Special SERIES DIRECT LINK

www.interpretingwine.com/454