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More marketers discuss thei various challenges

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We meet marketers who not online have products online, but also offline products, a good way to diversify. Paul Barrs, George MacKenzie and James Maduk. As this is from the archives, some info may be out of date, but the principles discussed as usually the same Dominate the AI Revolution with the AI Mastery Bundle Master ChatGPT, Grok AI & DeepSeek AI — and Become the Go-To Expert Everyone Pays For

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I have a 'new' podcast from the archives (some info may be out of date). Dan Shafer talks about being an older marketer. Rick Beneateau on a change of direction, Pamela Heywood not compromising freedom and George Tran of 1 Shopping Cart talks about setbacks

If you want to portray yourself as knowledgeable and savvy, just tell an assignment editor you've got something you think will make a good kicker. They'll pay attention, since good local kickers aren't always easy to find. Plus, if you've got interesting video, they'll "tease" the kicker all the way through the newscast - which means you get even more exposure. Sprinkling your pitch to the media with these words and phrases will greatly improve your chances of getting free publicity. When you're trying to persuade a reporter to do a story about you or your business, you're much more likely to succeed if you know how to "talk the talk". No reporter will expect you to act like an insider, but you'll get a lot more respect - and attention - if you can speak the language of the newsroom. It's not like learning Mandarin. In fact, all you need to do is sprinkle your pitch with a couple of catchwords and phrases. For instance: Newshook - Connecting a story to something that's already in the news makes it more interesting. For instance: a hot topic right now is airline security. A story about a company that's developing a retinal scan or a handprint identification device would automatically appeal to news decision-makers. Local Angle - Events happening on a national or even international stage still can have local impact. Most obvious example: when the U.S recently began bombing Afghanistan, many local reserve units were called up. That offered a variety of possibilities, including: Human Interest Stories - We all saw video of the destruction at the World Trade Center, the Pentagon, and Somerset, Pennsylvania. Stories that followed about the impact on families who lost loved ones in the attacks were human interest stories. Such stories appeal to everyone because - among other reasons - we all ask ourselves, "What if it were me?" Follow-ups - If you're disappointed because a reporter talked to your competitor about something, but not to you, you can probably get your turn by offering a follow up. Future File - Generic name for any system that collects news releases, notes, or any information related to future events. Evergreen - A story that isn't necessarily tied to a newshook. Evergreens are stories the media pull "out of the can" to use on slow news days when there's not much going on and they have a lot of time to fill. Kicker - This one relates TV only. The "kicker" is a short, generally amusing story just before the end of a newscast. It's supposed to leave you smiling even if you've just watched nearly thirty minutes of mayhem.

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Rosalind Gardner is an author and blogger, best known for her affiliate marketing training manual, "The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online" https://superaffiliatehandbook.com. Known as the "Queen of Affiliate Marketing" after the publication of her first book in 2003, Rosalind spoke at many industry conferences such as the Affiliate Summit and AdTech and also wrote the "Affiliates' Corner" column for Revenue magazine for 3 years. Rosalind also maintains a companion site at https://RosalindGardner.com on which she regularly blogs tips for affiliate marketers, writers, and those interested in Internet Marketing.

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Bob Silber learnt and expensive lesson, Terry Deans says traffic is not totally important and pensioner Ron Woodham gives encouragement to older marketers

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However, some companies are going about the whole process the wrong way. Whether they are attempting to handle all of their online marketing themselves, or not really engaging in it at all, there are some critical mistakes that should be avoided.

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Planning, designing, and maintaining a business website is one of the first steps companies make in their quest to utilize the internet as a profit-booster. While this is great, many of them are making some huge mistakes that could cost them a lot of money and missed opportunities over time.

In this podcast, we will discuss some potentially harmful website mistakes that you should avoid if you really want it to play a role in sending more local leads, sales, and profits to your small business.

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In order to take advantage of Clubhouse, you are going to need to have an iPhone to do it. The starting point is going to be to get the app from the App Store in order to be ready to take advantage of Clubhouse. Now, if we click this link, you'll get a detailed explanation of what Clubhouse is. From the first two paragraphs, you're going to notice right at the beginning that Clubhouse is based on your voice and Clubhouse is going to be a voice-only application. That means that you're not going to need a camera and that the discussion is not going to be image-based.