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Meet these marketers
Dominate the AI Revolution with the AI Mastery Bundle
Master ChatGPT, Grok AI & DeepSeek AI — and Become the Go-To Expert Everyone Pays For
CLICK HERE TO VIEW
Offline Marketers
Episode 8
Wednesday, May 7, 2025 • Duration 30:14
We meet marketers who not online have products online, but also offline products, a good way to diversify.
Paul Barrs, George MacKenzie and James Maduk.
As this is from the archives, some info may be out of date, but the principles discussed as usually the same
Dominate the AI Revolution with the AI Mastery Bundle
Master ChatGPT, Grok AI & DeepSeek AI — and Become the Go-To Expert Everyone Pays For
CLICK HERE TO VIEW
Trials & Tribulations
Episode 8
Tuesday, April 29, 2025 • Duration 27:59
I have a 'new' podcast from the archives (some info may be out of date).
Dan Shafer talks about being an older marketer.
Rick Beneateau on a change of direction, Pamela Heywood not compromising freedom and George Tran of 1 Shopping Cart talks about setbacks
George MacKenzie, Publicity Expert
Episode 8
Monday, April 28, 2025 • Duration 01:00:01
If you want to portray yourself as knowledgeable and savvy, just tell an assignment editor you've got something you think will make a good kicker. They'll pay attention, since good local kickers aren't always easy to find. Plus, if you've got interesting video, they'll "tease" the kicker all the way through the newscast - which means you get even more exposure.
Sprinkling your pitch to the media with these words and phrases will greatly improve your chances of getting free publicity.
When you're trying to persuade a reporter to do a story about you or your business, you're much more likely to succeed if you know how to "talk the talk". No reporter will expect you to act like an insider, but you'll get a lot more respect - and attention - if you can speak the language of the newsroom.
It's not like learning Mandarin. In fact, all you need to do is sprinkle your pitch with a couple of catchwords and phrases. For instance:
Newshook - Connecting a story to something that's already in the news makes it more interesting. For instance: a hot topic right now is airline security. A story about a company that's developing a retinal scan or a handprint identification device would automatically appeal to news decision-makers.
Local Angle - Events happening on a national or even international stage still can have local impact. Most obvious example: when the U.S recently began bombing Afghanistan, many local reserve units were called up. That offered a variety of possibilities, including:
Human Interest Stories - We all saw video of the destruction at the World Trade Center, the Pentagon, and Somerset, Pennsylvania. Stories that followed about the impact on families who lost loved ones in the attacks were human interest stories. Such stories appeal to everyone because - among other reasons - we all ask ourselves, "What if it were me?"
Follow-ups - If you're disappointed because a reporter talked to your competitor about something, but not to you, you can probably get your turn by offering a follow up.
Future File - Generic name for any system that collects news releases, notes, or any information related to future events.
Evergreen - A story that isn't necessarily tied to a newshook. Evergreens are stories the media pull "out of the can" to use on slow news days when there's not much going on and they have a lot of time to fill.
Kicker - This one relates TV only. The "kicker" is a short, generally amusing story just before the end of a newscast. It's supposed to leave you smiling even if you've just watched nearly thirty minutes of mayhem.
Are you an expert? I Speak To Elsom Eldridge
Episode 7
Sunday, April 27, 2025 • Duration 28:53
Finally, the Insider's Proven Plan to Help You Turn Your Income Into Six-Figures or More!
In today's world, creating and managing your business visibility is vital to maximizing your career and earning potential. How To Position Yourself As The Obvious Expert will supercharge your business to ultrasuccess!
Whether you are a consultant, coach or freelancer, you are always under the gun to attract more clients. Thanks to the proven strategies outlined in this book,, now you really can: Get qualified clients to call you, instead of you pursuing them. Be recognized as an expert in your field even before the first call is made. Earn the income you have always known you deserve with this proven plan to more clients and more
Rosalind Gardner is an author and blogger, best known for her affiliate marketing training manual, "The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online" https://superaffiliatehandbook.com.
Known as the "Queen of Affiliate Marketing" after the publication of her first book in 2003, Rosalind spoke at many industry conferences such as the Affiliate Summit and AdTech and also wrote the "Affiliates' Corner" column for Revenue magazine for 3 years.
Rosalind also maintains a companion site at https://RosalindGardner.com on which she regularly blogs tips for affiliate marketers, writers, and those interested in Internet Marketing.
Bob Silber learnt and expensive lesson, Terry Deans says traffic is not totally important and pensioner Ron Woodham gives encouragement to older marketers
