In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Lily Jones, former classroom teacher turned founder of Educator Forever. Lily shares how she built a purpose-driven business that helps teachers explore meaningful career paths beyond the classroom—starting with a powerful, personalized quiz. Together, they dive into how personalization fosters trust and engagement, and why active learning experiences like quizzes are key to sparking curiosity and long-term growth.

Lily also opens up about the transition from educator to entrepreneur, offering a behind-the-scenes look at her business model, which includes online courses, a membership community, and webinars. The conversation explores how she balances human connection with scalability, and how marketing strategies rooted in authenticity—like her quiz—have helped grow a loyal and inspired audience. If you're curious about the intersection of education, entrepreneurship, and quiz-powered marketing, this episode is a must-listen.

Learn more: https://www.educatorforever.com/

Takeaways
Lily's quiz helps teachers explore career options beyond the classroom.
Personalization in education enhances engagement and trust.
The quiz provides tailored results based on individual preferences.
Lily transitioned from teaching to entrepreneurship to find more flexibility.
The business model includes online courses and a membership community.
Personal interactions remain crucial even as the business scales.
Marketing strategies include quizzes and webinars to attract new users.
Human connection is vital in educational contexts, especially during transitions.
Active learning experiences lead to better retention and engagement.
Diversity of thought is essential for innovation and personal growth.

In this conversation, Josh Haynam and Michelle Shapiro discuss the innovative use of quizzes in the health and dietitian space. Michelle shares her experience in creating nuanced quizzes that address sensitive topics like weight loss and living in a highly sensitive body. They explore the importance of trust, honesty, and curiosity in engaging audiences, as well as the effectiveness of social media in promoting these quizzes. Michelle also highlights her journey in podcasting and her future goals for expanding her reach through educational content.

Takeaways

• Michelle's quizzes focus on nuanced and sensitive topics.
• Engagement through social media is crucial for quiz success.
• Trust and honesty are essential in health-related quizzes.
• Quizzes can plant seeds of thought for future reflection.
• Creating a dialogue around quizzes enhances user experience.
• Curiosity drives engagement and education in quizzes.
• Controversial statements can spark interest and discussion.
• Podcasting is a valuable marketing strategy for building trust.
• Understanding client needs is key to effective quiz content.
• Future goals include expanding reach through webinars and educational content.

Learn more: https://michelleshapirord.com/

Quizzes: 

Is it the right time to lose weight? https://michelleshapirord.com/quiz
Are you living in a Highly Sensitive Body? https://michelleshapirord.com/hsb-quiz

In this episode of the Quiz Marketing Podcast, I sit down with Maiko Sakai—strategic business consultant and quiz expert—to explore how quizzes can become powerful tools for authentic connection and scalable growth. Maiko shares her 10-step blueprint for quiz creation, packed with insights on crafting titles that spark curiosity, writing questions that tap into the secret desires of your audience, and aligning your quiz with your broader business model. We dive into real-world quiz examples, how to avoid generic quiz pitfalls, and why your quiz should be a true reflection of your brand. Whether you’re building your first quiz or optimizing an existing one, this episode is a goldmine of strategy, creativity, and actionable tips.

In this episode of the Quiz Marketing Podcast, I sit down with Dawn Richardson, Product Education Manager at Flodesk, Tech Educator & Content Creator at Tech Savvy Creative, to dive deep into the power of quizzes for audience engagement, content creation, and lead generation. We explore how to craft effective quiz questions, leverage expertise to build trust, and use quiz insights to create personalized marketing strategies. Dawn shares her expertise in tech support, email marketing, and user education, offering valuable tips on balancing sales with authenticity. Whether you're looking to refine your quiz strategy or enhance your communication with your audience, this episode is packed with actionable insights to help you make the most of quiz marketing.

In this episode of the Quiz Marketing Podcast, we dive into the power of quizzes as a tool for audience engagement and understanding. Julie Bjelland, licensed psychotherapist and founder of Sensitive Empowerment, joins us to discuss how quizzes can create empathetic, personalized experiences that connect with audiences on a deeper level. We explore the importance of user testing, the role of language and words in crafting effective quizzes, and how personalization can drive meaningful engagement. Tune in as we discuss how to shift from demographic-based approaches to personalized strategies, and discover how quizzes can build lasting relationships with your audience.

In this episode of The Quiz Marketing Podcast, I sit down with Naomi Crellin, CEO and Founder of Storycraft Lab, to explore the power of quizzes in creating meaningful audience engagement. We discuss how empathy-driven marketing, user testing, and strategic language choices can transform quizzes into tools for deeper understanding and connection. Naomi shares insights on shifting from demographic-based marketing to true personalization, using quizzes to craft memorable experiences, and the importance of follow-up in engagement strategies. Tune in to discover how quizzes can go beyond lead generation to foster authentic relationships and lasting impact.

In this episode of The Quiz Marketing Podcast, I sit down with Shannon Lutz, CEO and Founder of The Social Bungalow, to explore how quizzes can revolutionize marketing strategies and drive business growth. We dive into the power of crafting effective quiz hooks, understanding audience needs, and leveraging AI to create high-converting quizzes. Shannon shares insights on current marketing trends, the growing importance of personalization, and how consumer expectations are shifting in today’s digital landscape. Whether you’re looking to enhance engagement, generate quality leads, or refine your sales funnel, this episode is packed with actionable strategies to help you make the most of quiz marketing.

In this episode of the Quiz Marketing Podcast, I sit down with Candice Coppola, a Business Coach and Online Marketing Expert, to explore the transformative power of quizzes in marketing. We dive into how interactive quizzes can supercharge lead generation, engage audiences, and personalize marketing efforts. Candice shares her expert insights on crafting compelling questions, designing results that resonate, and seamlessly integrating quizzes with email automation. Plus, we discuss future trends in quiz marketing and actionable strategies you can implement today. If you're looking to turn curiosity into conversions, this episode is packed with valuable takeaways!

In this episode of the Quiz Marketing Podcast, we sit down with Erin McGoff, the creator and founder of AdviceWithErin, to discuss the power of quiz marketing for lead generation and business growth. Erin shares her journey of creating a unique career aptitude quiz that helps both businesses and individuals engage their audiences in meaningful ways. We dive into the importance of audience feedback, how to monetize quizzes effectively, and why email lists are a game-changer for creators. Plus, Erin offers valuable insights on how entrepreneurs can use Interact’s quiz-building tools to create high-converting quizzes that grow their businesses. Whether you’re just getting started or looking to optimize your existing strategy, this episode is packed with actionable advice for creators and business owners alike.

In this episode of the Quiz Marketing Podcast, we dive into the art and strategy of quiz marketing with Lindsay Stockall, Co-Founder and Creative Director of Stockall & Company. Together, we explore how businesses can use quizzes to capture leads, gain audience insights, and drive engagement. Lindsay shares her expertise on understanding client goals, implementing quizzes, and driving traffic with effective Meta ad campaigns. We also discuss the importance of knowing your audience, crafting creative ad content, and leveraging niche marketing for higher-quality leads. Plus, we touch on the growing role of AI in marketing and provide actionable tips, templates, and real-world examples to help you get started. Whether you’re a marketer, creator, or business owner, this episode is packed with valuable insights to elevate your marketing strategy.

In this episode of the Quiz Marketing Podcast, we dive into the intersection of quizzes, AI, and business development with Faisal Younus, co-founder and CEO of Pillar. Faisal shares how Pillar empowers creators to monetize their content with ease, leveraging tools like AI-driven product creation, one-tap checkout, and dynamic media kits. Together, we explore the role of quizzes in marketing, how creators are evolving into media businesses, and the rise of agentic AI in transforming business processes. We also discuss the power of real estate quiz funnels, the importance of clean data in decision-making, and how AI enables the creation of bespoke digital products. Tune in to learn how to harness these tools to build stronger connections, drive sales, and grow your audience.

Join us as we sit down with the legendary Moby Siddique, CEO of RedPandas Digital, to explore the dynamic landscape of quiz marketing. Moby, a visionary with over 15 years of experience in both client and agency roles, co-founded RedPandas with a mission to empower clients and redefine the traditional client/agency relationship. Known for his passion and a fondness for the occasional dad joke, Moby offers unique insights into harnessing the power of quizzes to complement and elevate marketing strategies.

In this episode, we'll delve into the evolution of quiz marketing and how it empowers users to engage more deeply with brands. Moby shares the crucial role of research and customer insights in crafting effective quizzes, as well as his perspective on integrating quizzes into broader content strategies. We also discuss the impact of AI in content creation, the importance of finding your 'why' in business, and how storytelling can transform your brand narrative.

Learn more about Moby and RedPanda’s Digital: https://www.redpandas.com.au/

In this conversation, Josh Haynam and Carly Banks discuss the integration of Ayurveda into a quiz format, exploring how simple practices can lead to significant health improvements. Carly shares her journey of developing the quiz, the various iterations it has undergone, and the marketing strategies that have led to impressive engagement and conversion rates. They delve into the importance of email marketing, community building, and the transition to a membership model, highlighting the evolving landscape of online business and the significance of genuine human connection in marketing.

Takeaways

• Ayurveda emphasizes individualized responses to health stimuli.
• Simple practices can lead to significant health improvements.
• Quizzes can effectively engage audiences and provide personalized insights.
• Low-cost initial offers can lead to higher conversion rates.
• Email subject lines can significantly impact open rates.
• Building a community enhances engagement and trust.
• Transitioning to a membership model can provide flexibility and scalability.
• Active solicitation of feedback fosters community connection.
• Social media can be a powerful tool for driving traffic to quizzes.
• Consistency in content creation is key to maintaining audience engagement.

Learn more about The Habit: https://thehabit.net/

Take the quiz: https://thehabit.net/quiz#dosha-assessment-embed

Cam Perdido is the creative force behind Digital Garden Girl. With a rich background as an educator and a passion for gardening, Cam has successfully transitioned into helping garden-centered small businesses flourish in the digital age. Join us as Cam shares her personal journey from teacher to entrepreneur and explore the unique intersection of gardening and marketing.

Learn More about Cam: https://www.digitalgardengirl.com/
Take Cam's Quiz: https://www.digitalgardengirl.com/quiz

With over 25 years of marketing experience, Maureen Jann knows a few things about surviving and thriving in the marketing world. 

In this episode, Maureen shares her expertise on how understanding customer pain points and curiosity can enhance engagement and how you can leverage quiz data for actionable marketing insights to drive deeper connections with your audience.

Learn more about Maureen: https://www.maureenjann.com/

Are BuzzFeed-style quizzes a relic of the past, or do they still hold value in today's marketing strategies? Join us as we sit down with Chanti Zak and dive into the transformation of quizzes from mere entertainment and dopamine hits to powerful tools for engagement and lead generation. Discover how businesses are strategically using quizzes to connect with audiences on a deeper level and what trends are shaping the future of interactive content as we approach 2025. 

Learn more about Chanti: https://chantizak.com/

Vilasini Pillay is a content marketing manager who uses quizzes in super unique and effective ways for Direct Energy. You can see the quizzes she has created here.

This was a great conversation about how quizzes can engage ideal customers and help you learn more about who your audience is and what they care about. If you want to learn more from Vilasini you can follow her on Linkedin here. 

Welcome to another Founder Insights episode where we reconnect with our esteemed guest and friend, Hrag from Henry's House of Coffee, who provides an insight into his successful digital marketing approach through tumultuous times. We’re going to talk about his experience with e-commerce during COVID-19, his shift from WooCommerce to Shopify, and his strategy with subscription products that could drastically improve your business.

Welcome to another episode of Founder Insights. Today, we're thrilled to have Grant Shaddick, the Co-Founder and CEO of Tella, joining us. Tella is a video recording tool that makes it super easy to create high quality video, even if you’re not a video creator. We use Tella to make our YouTube videos at Interact and highly recommend it to people all the time!

In this episode, Grant shares the journey of Tella's founding, its evolution, and the strategies that have driven its growth. From the importance of creativity in video content to the role of influencer marketing and SEO, Grant provides valuable insights for entrepreneurs and video creators alike. Stay tuned as we delve into the world of video content creation and entrepreneurship with Grant Shaddick.

Welcome to the first episode of our new series, Founder Insights. In this series, we delve into the unique aspects that make businesses special, by speaking to the founders of some truly remarkable businesses. In this episode, we're joined by Rebecca Shostak, co-founder and Chief Brand Officer at Flodesk, a rapidly rising star in the world of email marketing. 

Rebecca shares her insights on what makes a great brand, the importance of storytelling in branding, and the challenges of transitioning from a designer to an executive. We'll also be discussing the exciting new integration between Interact and Flodesk, making it easier than ever for small businesses to generate leads and manage their email marketing!

Whether you're a small business owner or just curious about the inner workings of successful startups, this episode is packed with valuable insights. Tune in to learn from Rebecca's journey and discover how you can leverage these tools for your own business.

This episode features Interact’s CEO, Josh Haynam, Growth Manager, Jackie Aguglia, Digital Marketing Manager and Host, Jessmyn Solana, and Social Content Manager, Jesy Nelson.

In this episode we will cover:

• Why Youtube, what are the benefits? How does it actually help you grow?
• Differences between Youtube and a tool like Wistia?
• Why did Interact decide to use Youtube?
• What are the best practices for creating videos for your business? Why does video quality matter?
• What are the first steps to optimizing your channel?
• What metrics do you want to look out for when you publish?

Check out Interact’s channel on YouTube here.

Resources from this episode:
🌟Dan Bennett's Video for Entrepreneurs Course
🌟Ready to look and sound great on camera? Take Dan's quiz to find out the exact steps you need to get started!

Susan Storm founded Psychologyjunkie.com in 2015, and is now a six-figure business owner selling courses and ebooks to an audience of nearly a million website visitors every month. 

In October 2019, after four years of considering using a quiz she took the leap and put one on the home page of her website as her main lead magnet, and since that day just six months ago she has generated 28,439 new email subscribers, leading to increased revenue both from ad sales and ebooks/courses. 

In this episode she shares her story of how she created the quiz and what advice she has for others looking to get started.

The Kalebjian family has been roasting coffee for three generations, and they've taken all that knowledge online through a quiz that helps customers find just the right coffee beans for their personal tastes. As a huge coffee fan myself this quiz was perfectly accurate and I just had to learn more about how they did it. 

Learn more about how Henry's House of Coffee created a personalized experience for every website visitor in this episode.

In this conversation, Josh Haynam and Chelsea Clarke discuss the effective use of quizzes in business for lead generation and audience engagement. Chelsea shares her experiences with quizzes, how they help segment audiences, and the importance of seasonal marketing alongside evergreen content. They explore Chelsea's entrepreneurial journey, the significance of understanding audience preferences, and the necessity of diversifying traffic sources in light of changing algorithms. The discussion emphasizes resilience in business, learning from failures, and defining personal success.

Takeaways

• Quizzes can effectively segment audiences for targeted marketing.
• Seasonal marketing should be complemented with evergreen content.
• Understanding your audience's preferences is crucial for engagement.
• Persistence is key to long-term success in business.
• Diversifying traffic sources protects against algorithm changes.
• Content should appeal to a broad audience before narrowing down.
• Utilizing data analytics helps tailor marketing strategies.
• Engaging with your audience through quizzes fosters community.
• Testing different ad strategies can lead to better conversion rates.
• Defining personal success is essential for motivation and fulfillment.

Learn more about Chelsea: https://chelseaclarke.co/

Josh Haynam interviews Jen Bazwick, the founder of The Intuitive Nutritionist, about her journey in creating a successful quiz that helps individuals understand their relationship with food. Jen shares her experiences of overcoming perfectionism, brainstorming ideas, and developing a quiz that resonates with her audience. The discussion also covers the impact of the quiz on her business growth, her accidental start as an entrepreneur, and the importance of evolving marketing strategies to engage with clients effectively.

Takeaways

• Jen Bazwick created a quiz to help people understand their relationship with food.
• The quiz was born from her own struggles with binge eating and overeating.
• Brainstorming was a crucial part of developing the quiz concept.
• Understanding client needs informed the quiz's structure and results.
• The quiz aims to be lighthearted and relatable, avoiding shame.
• Jen emphasizes that individuals are not broken; they just need to unlearn harmful habits.
• The quiz has significantly grown her email list and client base.
• Jen's business started accidentally while she was in her master's program.
• She learned to show up confidently, even without a structured plan.
• Evolving marketing strategies over time is essential for business growth.

Learn more about Jenn: 

https://theintuitivenutritionist.com/

Take Jenn's quiz:

https://theintuitivenutritionist.com/quiz

In this episode, Josh Haynam and Naomi Crellin delve into the concept of belonging and its connection to quizzes and engagement. Naomi shares her journey into studying belonging, which began during the pandemic and evolved through her work with Google's Experience Institute. They discuss the importance of creating spaces for sharing stories, the role of quizzes in fostering connection, and how belonging is a journey that influences engagement and innovation. The conversation highlights the need for trust and emotional connections in both personal and professional settings, emphasizing that belonging is essential for collaboration and creativity.

Takeaways

• Belonging is a fundamental human need that drives engagement.
• The journey towards belonging begins before the event itself.
• Quizzes can serve as a low barrier to entry for connection.
• Sharing stories about belonging sparks emotional connections.
• Belonging is a journey, not a fixed state.
• Trust is essential for fostering a sense of belonging.
• People want to see their evolving selves reflected in experiences.
• The act of sharing stories can create community and connection.
• Belonging influences innovation and collaboration in organizations.
• Designing for belonging requires understanding individual needs and preferences.

In this episode of the Quiz Marketing Podcast, I sit down with Professor Ye Li, Associate Professor of Management at UC Riverside, to explore the fascinating world of behavioral science and decision-making. We dive into how emotions, gratitude, and cognitive shortcuts (heuristics) shape our choices—especially around money and health—and what truly defines a “good” decision. Professor Li also shares why the design of a question can dramatically influence outcomes in both research and marketing, and how micro-targeting and individual differences play a crucial role in personalization. Plus, we discuss the evolving relationship between AI and human judgment, and how the future of decision-making lies in collaboration between the two. Whether you’re crafting quiz questions or navigating business strategy, this episode offers powerful insights into how people think—and how you can meet them where they are.

In this episode of the Quiz Marketing Podcast, I sit down with Hannah Williams, founder of Salary Transparent Street, the viral movement bringing pay transparency to the forefront of career conversations. We dive into how Hannah is using content strategy and interactive tools like the "Are You Underpaid?" quiz to educate and empower people on their compensation. From building trust through free resources to exploring ethical partnerships and leveraging AI for personalized insights, Hannah shares how her team is creating relatable, consistent content that drives real change. We also explore how quizzes are helping people discover career pathways and make informed decisions about their futures. Whether you're a business owner, creator, or just curious about fair pay, this episode is packed with inspiration and actionable ideas.

In this episode of the Quiz Marketing Podcast, we’re joined by Karen Polcaro, Chief Marketing Officer at SpotOn Fence, to explore how the company uses quizzes to engage pet parents and drive conversions. Karen shares insights into SpotOn’s innovative GPS-based dog fence system, discussing how quizzes help with customer education, segmentation, and qualification. We dive into the power of personalization, omni-channel marketing, and how SpotOn tailors its messaging to different customer segments, all while creating long-term relationships through post-purchase engagement and support. Tune in for actionable tips on using quizzes to refine your customer journey, boost retention, and deliver a pawsitive experience!

In this episode of the Quiz Marketing Podcast, I chat with Tyler Leber, Co-Founder of Coconut, a platform revolutionizing how creators and solopreneurs manage remote hiring. We dive into how Coconut uses quiz-based applicant screening with advanced branching logic to efficiently match virtual assistants with growing businesses. Tyler shares the founding story of Coconut, the challenges and benefits of offshore vs. U.S. hiring, and how automation and AI are streamlining the process. We also explore how Coconut builds trust with both clients and talent, plus key growth strategies and lessons learned along the way. Whether you're hiring your first VA or scaling a remote team, this episode is packed with actionable insights.