Interact – Details, episodes & analysis

In this episode of the Quiz Marketing Podcast, Josh Haynam sits down with Lily Jones, former classroom teacher turned founder of Educator Forever. Lily shares how she built a purpose-driven business that helps teachers explore meaningful career paths beyond the classroom—starting with a powerful, personalized quiz. Together, they dive into how personalization fosters trust and engagement, and why active learning experiences like quizzes are key to sparking curiosity and long-term growth.

Lily also opens up about the transition from educator to entrepreneur, offering a behind-the-scenes look at her business model, which includes online courses, a membership community, and webinars. The conversation explores how she balances human connection with scalability, and how marketing strategies rooted in authenticity—like her quiz—have helped grow a loyal and inspired audience. If you're curious about the intersection of education, entrepreneurship, and quiz-powered marketing, this episode is a must-listen.

Learn more: https://www.educatorforever.com/

Takeaways
Lily's quiz helps teachers explore career options beyond the classroom.
Personalization in education enhances engagement and trust.
The quiz provides tailored results based on individual preferences.
Lily transitioned from teaching to entrepreneurship to find more flexibility.
The business model includes online courses and a membership community.
Personal interactions remain crucial even as the business scales.
Marketing strategies include quizzes and webinars to attract new users.
Human connection is vital in educational contexts, especially during transitions.
Active learning experiences lead to better retention and engagement.
Diversity of thought is essential for innovation and personal growth.

In this conversation, Josh Haynam and Michelle Shapiro discuss the innovative use of quizzes in the health and dietitian space. Michelle shares her experience in creating nuanced quizzes that address sensitive topics like weight loss and living in a highly sensitive body. They explore the importance of trust, honesty, and curiosity in engaging audiences, as well as the effectiveness of social media in promoting these quizzes. Michelle also highlights her journey in podcasting and her future goals for expanding her reach through educational content.

Takeaways

• Michelle's quizzes focus on nuanced and sensitive topics.
• Engagement through social media is crucial for quiz success.
• Trust and honesty are essential in health-related quizzes.
• Quizzes can plant seeds of thought for future reflection.
• Creating a dialogue around quizzes enhances user experience.
• Curiosity drives engagement and education in quizzes.
• Controversial statements can spark interest and discussion.
• Podcasting is a valuable marketing strategy for building trust.
• Understanding client needs is key to effective quiz content.
• Future goals include expanding reach through webinars and educational content.

Learn more: https://michelleshapirord.com/

Quizzes: 

Is it the right time to lose weight? https://michelleshapirord.com/quiz
Are you living in a Highly Sensitive Body? https://michelleshapirord.com/hsb-quiz

In this episode of the Quiz Marketing Podcast, I sit down with Maiko Sakai—strategic business consultant and quiz expert—to explore how quizzes can become powerful tools for authentic connection and scalable growth. Maiko shares her 10-step blueprint for quiz creation, packed with insights on crafting titles that spark curiosity, writing questions that tap into the secret desires of your audience, and aligning your quiz with your broader business model. We dive into real-world quiz examples, how to avoid generic quiz pitfalls, and why your quiz should be a true reflection of your brand. Whether you’re building your first quiz or optimizing an existing one, this episode is a goldmine of strategy, creativity, and actionable tips.

In this episode of the Quiz Marketing Podcast, I sit down with Dawn Richardson, Product Education Manager at Flodesk, Tech Educator & Content Creator at Tech Savvy Creative, to dive deep into the power of quizzes for audience engagement, content creation, and lead generation. We explore how to craft effective quiz questions, leverage expertise to build trust, and use quiz insights to create personalized marketing strategies. Dawn shares her expertise in tech support, email marketing, and user education, offering valuable tips on balancing sales with authenticity. Whether you're looking to refine your quiz strategy or enhance your communication with your audience, this episode is packed with actionable insights to help you make the most of quiz marketing.

In this episode of the Quiz Marketing Podcast, we dive into the power of quizzes as a tool for audience engagement and understanding. Julie Bjelland, licensed psychotherapist and founder of Sensitive Empowerment, joins us to discuss how quizzes can create empathetic, personalized experiences that connect with audiences on a deeper level. We explore the importance of user testing, the role of language and words in crafting effective quizzes, and how personalization can drive meaningful engagement. Tune in as we discuss how to shift from demographic-based approaches to personalized strategies, and discover how quizzes can build lasting relationships with your audience.

In this episode of The Quiz Marketing Podcast, I sit down with Naomi Crellin, CEO and Founder of Storycraft Lab, to explore the power of quizzes in creating meaningful audience engagement. We discuss how empathy-driven marketing, user testing, and strategic language choices can transform quizzes into tools for deeper understanding and connection. Naomi shares insights on shifting from demographic-based marketing to true personalization, using quizzes to craft memorable experiences, and the importance of follow-up in engagement strategies. Tune in to discover how quizzes can go beyond lead generation to foster authentic relationships and lasting impact.

In this episode of The Quiz Marketing Podcast, I sit down with Shannon Lutz, CEO and Founder of The Social Bungalow, to explore how quizzes can revolutionize marketing strategies and drive business growth. We dive into the power of crafting effective quiz hooks, understanding audience needs, and leveraging AI to create high-converting quizzes. Shannon shares insights on current marketing trends, the growing importance of personalization, and how consumer expectations are shifting in today’s digital landscape. Whether you’re looking to enhance engagement, generate quality leads, or refine your sales funnel, this episode is packed with actionable strategies to help you make the most of quiz marketing.

In this episode of the Quiz Marketing Podcast, I sit down with Candice Coppola, a Business Coach and Online Marketing Expert, to explore the transformative power of quizzes in marketing. We dive into how interactive quizzes can supercharge lead generation, engage audiences, and personalize marketing efforts. Candice shares her expert insights on crafting compelling questions, designing results that resonate, and seamlessly integrating quizzes with email automation. Plus, we discuss future trends in quiz marketing and actionable strategies you can implement today. If you're looking to turn curiosity into conversions, this episode is packed with valuable takeaways!

In this episode of the Quiz Marketing Podcast, we sit down with Erin McGoff, the creator and founder of AdviceWithErin, to discuss the power of quiz marketing for lead generation and business growth. Erin shares her journey of creating a unique career aptitude quiz that helps both businesses and individuals engage their audiences in meaningful ways. We dive into the importance of audience feedback, how to monetize quizzes effectively, and why email lists are a game-changer for creators. Plus, Erin offers valuable insights on how entrepreneurs can use Interact’s quiz-building tools to create high-converting quizzes that grow their businesses. Whether you’re just getting started or looking to optimize your existing strategy, this episode is packed with actionable advice for creators and business owners alike.

In this episode of the Quiz Marketing Podcast, we dive into the art and strategy of quiz marketing with Lindsay Stockall, Co-Founder and Creative Director of Stockall & Company. Together, we explore how businesses can use quizzes to capture leads, gain audience insights, and drive engagement. Lindsay shares her expertise on understanding client goals, implementing quizzes, and driving traffic with effective Meta ad campaigns. We also discuss the importance of knowing your audience, crafting creative ad content, and leveraging niche marketing for higher-quality leads. Plus, we touch on the growing role of AI in marketing and provide actionable tips, templates, and real-world examples to help you get started. Whether you’re a marketer, creator, or business owner, this episode is packed with valuable insights to elevate your marketing strategy.