Inspiring Salon Professionals – Details, episodes & analysis

In this episode of Inspiring Salon Professionals I talk with Mandie Holgate who is an international business coach and cheerleader.

In this episode we continue on the client journey series discussing the ways the clients find you online and how you can promote your business in different ways. Mandie is an expert in blogging for business and a good blog can bring you so much new business and ground you as THE expert in your area.

Mandie is the coach that makes dreams reality. When others say it's impossible that's when best selling author of Fight the Fear and Taking Control Of Your Mind steps in. Growing over 10,000 businesses and millions of people's skills in communication, Emotional Intelligence and confidence, Mandie has made a career out of making the impossible, possible.

Overcoming adversity and ill health, Mandie has spoken at international events around business, mindset and communication supporting teams from Virgin Care and WHSmiths, to the NHS and Small businesses around the world.

Her Can do attitude and fun lively approach makes the hardest conversations and challenges easier and they melt away.

With over 1000 strategies personalised designed by Mandie to help people succeed, 3 books, 14 courses and one mastermind group there’s a solution for all budgets.

To find out more about joining the BWN Insiders follow this link

https://www.thebusinesswomansnetwork.co.uk/bwn-insider-benefits/

You can simply Google Mandie and you'll find the vast amount of things she's known for or you can check out these links ....

https://www.facebook.com/TheBusinessWomansNetwork

https://twitter.com/BWNcouk

https://www.linkedin.com/groups/2633035/https://www.instagram.com/thebusinesswomansnetworkuk/?hl=en

https://www.instagram.com/mandieholgate/?hl=en

https://www.facebook.com/MandieHolgateFightthefearCoach

https://twitter.com/Mandieholgate

https://www.linkedin.com/in/mandieholgatefightthefear/

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Joining me on this episode is Debbie Allen, a salon professional and education expert who has over 40 years served. We discuss how your professional boundaries advise your clients on how your business operates, what they can expect and also how they help you maintain your own sense of self, wellbeing and business management. We share our experiences of when boundaries flex too much and what an unprofessional service can do for your client perception.

Debbie is a mindset and hypnotherapy coach as well as a salon industry education provider covering everything from entry level to advanced skills and through to helping professionals transition into education.

You can connect with Debbie through her Just Fabulous socials...

Debbie's Instagram

Debbie's Facebook

Head over to the Just Fabulous website and download Debbie's free Ebook - Raise Your Confidence Game .

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Join me on this International Women's Day as I talk about collaboration amongst women and why we are more than "JUST'. In today's industry we experience unconcious bias regularly from the media, our families, teachers, careers advisors but worse is when we do it to ourselves. When was the last time you said, 'I just have a home salon', 'I just do nails' etc

We are more than 'just'. The salon industry is full of intelligent, academic, skilled, experienced, dedicated professionals who excel every day and should be celebrated.

Join me on my other episodes on my website and on my Facebook group

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In this episode I have a deep dive with Helena Biggs on the Scratch Stars Awards, THE nail industry awards. Now in it's 12th year and one of the most integrity filled award systems in the salon industry. I'm a tad biased as I have been involved as an entrant, finalist, winner and judge since the first year and I've had the honour of winning Salon of the Year (Independent) in 2014 and Services to the Nail Industry in 2017. Both times the process was challenging and hard earned and those two awards still have pride of place on my shelf.

The awards are open for entries until midnight 10 March 2024 and if you miss this years, start prepping for next years with your images and also by enhancing your customer journey. It is a vital part of the process with Scratch Stars. The application process and judging look at not only the given skill set of the category, but also the overall running of your business, your industry awareness and your client journey through your socials and website etc. No stone is left unturned.

If you are ready to 'Stand Up and Be Recognised!' get your entry in now! All categories require evidence of your qualifications/insurance to show you are a professional but you can work part time in the industry as long as you provide 10 hours of nail services per week for practical skill categories and other conditions apply to other categories.

I hope you can feel the positivity surrounding the awards from both Helena and myself as we are both super passionate about promoting the nail industry as a professional entity in it's own right and also as part of the wider salon industry.

Find out more and enter Scratch Stars here

Subscribe to Scratch Magazine here

Join Scratch on Insta

Here's the official guide from Scratch Stars for dates and details

On 1 February, FREE online entry will open for competition hopefuls. Entrants can choose up to two categories to enter & fill in the relevant form for each.

The Scratch team whittles the entrants down to five in each category & announces them across its platforms. Finalists are emailed information about the next competition stage.

Those in the artistic & technical categories are sent requirements for a practical competition, which takes place at LCBT. Judges, put forward by sponsors, score on various criteria & the results are collated to determine each category winner.

Those in the media & business categories are required to either submit a portfolio or are subject to a mystery shop. Others will have reports taken on their social stats. 

The winners of the Scratch Stars Awards will be announced at a glitzy event - The Scratch Stars Party - in London on 21 July 2024.

You can find out more about Inspiring Salon Professionals on my website and you can pick up the back catalogue of podcasts there as well as downloading my free guides.

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This episode features the Career & Small Business Hub that I'm jointly hosting with Helen Ward. We know it's going to be an amazing weekend and will be kicked off by the Salon Education Journal and The Hair & Beauty Directory LAUNCH PARTY!

The Career & Small Business Hub is the collaborative event created by Helen Ward (The Hair & Beauty Directory) & Sue Davies (Nabuno & Salon Education Journal in association with Professional Beauty. We are aware that over the last few years the salon industry has become an ever more challenging space to work within, whether you are a professional or as a salon/business owner. The salon workforce has faced considerable stress, challenges, changing backdrops and financial constraints that have not been felt before or in so many ways. We also have a changing industry for students and learners who are entering industry without the clarity of career pathways and besst options. With these challenges there has never been a more important time for the industry to come together to help those that may be going through challenges, need advice on their futures and maybe just a friendly face that understands how the world has changed. Our experts and experienced professionals are on hand to provide you with support, a safe space, no judgement and nothing but help and guidance to get you through what may be a challenging time. With informal round tables where you can share an expert led conversation around a certain subject, panel discussions, networking opportunities, ‘ask us anything’ sessions, drop in opportunities to chat with a mentor, 1-2-1's with some of the industry’s best known coaches and experts; the list of what you can take away from this event is huge. Alongside this we have showcases for small businesses who are joining us to promote their services and products in our informal and intimate space. We know the value of this event is immense and when you call in you’ll be able to access our FREE Virtual Swagbag which is full of digital resources and discounts for some amazing opportunities to improve your mind or try a variety of products/services.

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Joining me on this episode is salon cheerleader, Hollie Power from The Source & Salonology. Hollie has been a spa owner, recruitment specialist, salon coach and more over her career and joins me to talk about recruitment in the salon industry and her new baby Salon Source. Hollie shares her thoughts on recruitment and tells it like it is. Advising salon owners looking to recruit new employees to advertise their roles as if they were advertising treatments to attract new clients. A great way to improve candidate numbers for salon owners that are currently finding it hard to entice salon professionals away from the draws of self-employment. With hidden employment becoming common place in the industry, it’s perhaps time to review our working practices and go back to basics with employed teams who get rewarded positively for following a successful salon ethos. We also talk about Hollie & Ryan Power’s new wing to their Salonology business, The Source which is an online directory connecting industry brands with salon owners and solo business owners. Doing the first stage of research for you and letting you know if they are brands that fit your needs rather than spending hours researching and meeting reps only to find out the opening order doesn’t meet your criteria! Time-wasting for both parties and something the Hollie explains, they are trying to help them avoid. The Source can be found at www.salonsource.com and brings a magazine style directory to the industry with no A-Z or small to big brand, in fact the whole thing is an even playing field for every brand to shine as the salon owner peruses their offerings. You can connect with Hollie at

www.salonsource.com

www.salonology.uk

hollie@salonology.uk

https://www.linkedin.com/in/holliepow...

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Today is launch day for the all new salon industry publication, Salon Education Journal.  SEJ is the creation of myself and my business partner, Di Hughes, who has worked with me on Nabuno and many other salon related projects since 2014.  Here is a little background on Salon Education Journal.

Salon Education Journal focusses on education in the salon industry. At SEJ, we believe that education is the Keystone of the whole industry. without education we would have no industry.

We are a little bit different to other industry publications as the majority of our editorial and features content is provided by our Collaborative Columnists. They have been invited to join us as they provide valuable experience and knowledge in their specialist area and cover all sectors of the industry. Within each sector you’ll find recognisable names from peers, mentors, coaches and educators talking about what they’ve done best over decades of experience, but focussing on actionable information to help you grow your career, business or academy.

Our approach is different in both informational content but also in advertising with us. If you’re a smaller supplier our aim is make advertising more affordable to allow a new light to shine on the roots of our industry.

If you want to know more please visit the Salon Education Journal website

To order or subscribe to the publication you'll find out all you need to know here

If you are a smaller brand and would like to advertise with SEJ please see our Rate Card

As always you can find out all about Inspiring Salon Professionals and listen to other episodes here

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In this weeks episode I'm talking all things trade test and salon trials.  Inspired by a post on a SM forum where a young therapist was called back for 1 day trial but wasn't paid whilst the salon gave her a full list of paying clients.  How does this sit with you?  

I'm discussing what to expect in a trade test from both perspectives.  Having an unpaid trial is not what most salon's require so as a prospective employee should you have to do this to win that dream role?  

There are H&S issues that surround unpaid work on a trial and I'll be revisiting that area with Sam Blake in a later episode.

I share a few hints and tips on what not to do on your trade test from one that was not a success in my salon.  

We all need to test each other when we are in the recruitment game and that's whether you are an employee or an employer.  Both sides are checking the other out and remember that it's an employee's market out there currently as there aren't enough to go round so make sure you sell your business as THE place to work!

You can find out more about Inspiring Salon Professionals on my website 

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Adversity can strike at any time from many places.  It may be self doubt, loss of a loved one, a business issue, poverty, dealing with toxic people.  There are many causes but how you deal with the impact and move forward helps define you personally and as a professional.  

I'm sharing some back history on this episode as, like many others, I've faced adversity personally and in my career and I wanted to let you know it's ok to feel like the world's falling away under you and that you will recover and you will find resilience. 

Managing those ruminating thoughts when something negative happens can be tough but I'll give you some methods of how I've coped and the mechanisms that professionals have given me when I've gone through CBT and other mindset reprogramming sessions. 

There's much you can do to help yourself like journalling, distraction, saying no and more and together we'll look at several ways you can move on and regain a positive outlook.

I hope you find the episode useful and if you want to hear other episodes please visit the website www.suedavies.org where you can find all the archive of episodes.

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In this week's episode we'll be taking a look at the images you use for your client facing world, whether that's your socials, your website or your print documents. 

Professional images play a crucial role in establishing your credibility and in attracting clients to your business. When potential clients come across your website or social media profiles, the images they see create their first impression. High-quality and professional images set you apart from the competition and build trust in your services.

For one off photography a professional photographer may be the way to go, but in an image based industry, regular photographic updates to our platforms is essential and making cost conscious marketing images is often a DIY task.

I'll be talking about reflecting your professionalism, hygiene and work stations within your images and some suggestions on getting the best photographic composition.  How using some simple photography theories can help boost your photographic results and help you attract the right clients.

As always you can visit www.suedavies.org/listen to hear the back catalogue and please do leave a review, share the podcast and subscribe as it's important to the show to keep moving forward. 

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