Insights & Innovators Podcast from MRII – Details, episodes & analysis

Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters

00:00 Introduction and Welcome

00:35 Meet J. Walker Smith

01:17 The Art of Storytelling with Data

04:32 Engaging Different Audiences

12:56 Crafting Memorable Headlines

16:35 Structuring Your Presentation

22:04 The Perfect One-Slide Presentation

26:02 Conclusion and Farewell

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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Learn more about MRII → https://mrii.org/

Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights.

00:00 Introduction to Market Research Trends

00:13 Welcome and Episode Overview

00:26 Guest Introduction: John Dick of CivicScience

00:37 The Problem with Traditional Surveys

00:56 Civic Science's Innovative Approach

01:39 Engaging Respondents Without Incentives

01:59 The Importance of Short Surveys

04:56 Scaling Data Collection

07:24 Ensuring Data Representativeness

10:24 Comparing Traditional and New Methods

12:38 Challenges in Convincing Clients

15:34 Efficiency and Profitability of New Methods

17:35 The Role of AI in Market Research

21:39 Skills for Success in Market Research

25:35 Conclusion and Final Thoughts

Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.

00:00 Introduction and Sponsor Message

00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics

01:53 Brian Orme's Journey to Sawtooth Software

04:51 Evolution of Data Collection Methods

09:28 The Impact of AI on Market Research

13:02 Skills for Future Insights Professionals

16:50 Leadership and Work Culture in Modern Organizations

20:38 Conclusion and Farewell

Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career risks and fostering future-proofing strategies. Ravi delves into leadership evolution and offers advice for next-generation leaders, emphasizing continuous learning, taking risks, and cultivating people. They also explore global business dynamics and the future of the research profession in a data-driven world.

00:00 Introduction to Ravi Parmaswar

00:57 Key Skills for Insights Professionals

03:28 Career Highlights and 2 Percent Moments

05:13 Leadership and Continuous Learning

06:54 Future of Research and Insights

10:09 Cross-Cultural Interactions and Advice

12:57 Reflections and Advice to Younger Self

15:51 Looking Ahead: The Future of the Industry

18:02 Conclusion and Final Thoughts

Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating a clear value proposition, and the impact of private equity on the industry. Learn about the skills future market researchers will need and the potential for AI and other technologies to reshape the field. Click subscribe to never miss an episode and visit us at mrii.org for more market research insights.

00:00 Introduction and Sponsor Message

00:26 Meet the Guest: Steve Quirk

01:36 The Disconnect Between Buyers and Sellers of Insights

04:58 Challenges in the Market Research Industry

06:16 Impact of Private Equity on Market Research

09:00 The Role of ResTech and AI in Market Research

16:44 The Future of Market Research Skills

18:59 Predictions for the Next Decade in Market Research

22:55 Conclusion and Farewell

Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and his predictions for research technology in 2025. Tune in for practical insights and strategies from leading professionals in the field.

00:00 Introduction and Sponsor Message

00:35 Meet the Guest: Patrick Comer

01:26 The Evolution of Market Research

03:14 Defining ResTech

05:43 Data Quality in 2025

08:08 Privacy and Data Clean Rooms

10:06 Synthetic Audiences and AI Moderators

17:33 Quick Fire Round

20:21 Conclusion and Call to Action

Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry.

00:00 Introduction and Sponsor Message

00:34 Meet the Guest: Matt Britton

01:01 Lessons from a Serial Brand Builder

03:14 The Birth of Mr. Youth

04:52 Navigating the Digital Marketing Landscape

07:28 The Genesis of Suzy

11:07 Building a Disruptive Brand

15:03 The Role of AI in Market Research

17:02 Conclusion and Final Thoughts

Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie.AI, as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS. In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Explore the findings from the ETS Human Progress Report, understand the rise of AI literacy, and gain practical advice for young professionals to stay relevant and excel in their fields.

00:00 Introduction and Sponsor Message

00:27 Meet the Host and Today's Topic

00:57 Guest Introduction: Michelle Froah

01:37 Michelle's Career Journey: From Engineering to Marketing

08:38 Insights from the ETS Human Progress Report

14:09 The Importance of Durable Skills

19:53 Future Nav: Measuring and Mapping Skills

22:09 AI Literacy and Its Impact on the Workforce

26:00 Tips for Accelerating Skill Development

30:13 Challenges for Insights Professionals

37:29 Conclusion and Final Thoughts

Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators. Host Stan Sthanunathan speaks with Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone, about his journey from anthropology to leading insights at global companies. Nitesh shares his strategies for making the insights function indispensable, the importance of empathy, consumer centricity, and leveraging technology to enhance the role. Learn how to bridge the gap between uncovering insights and driving business growth effectively.

00:00 Introduction and Host Welcome

00:31 Guest Introduction: Nitesh Priyadarshi

01:40 Nitesh's Career Journey

05:45 The Importance of Consumer Centricity

14:08 Leadership and Empathy in Insights

19:49 Opportunities and Challenges in the Insights Industry

25:54 Conclusion and Final Thoughts

What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily data collection, the integration of AI, and a unique approach to blending syndicated and custom data. Michael shares his vision for the future of the insights industry, focusing on innovation, quality, and the evolving role of researchers in strategic decision-making.

00:00 Introduction and Sponsor Message

00:43 Meet the Guest: Michael Ramlet, CEO of Morning Consult

02:20 The Importance of Daily Data in Market Research

03:54 AI and Its Impact on Market Research

05:25 Challenges and Innovations in the Insights Industry

09:19 The Role of Insights in Shaping Public Opinion

14:11 Ensuring Quality in Market Research

21:52 Career Advice for Aspiring Researchers