Inside Google Ads with Jyll Saskin Gales – Details, episodes & analysis

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Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales

Business

Frequency: 1 episode/7d. Total Eps: 123

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.

Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more.

Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.

Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

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🇨🇦 Canada - marketing
20/08/2026
#16
🇫🇷 France - marketing
20/08/2026
#44
🇩🇪 Germany - marketing
17/08/2026
#69
🇩🇪 Germany - marketing
16/08/2026
#32
🇫🇷 France - marketing
10/08/2026
#87
🇩🇪 Germany - marketing
09/06/2026
#62
🇩🇪 Germany - marketing
25/05/2026
#75
🇬🇧 Great Britain - marketing
24/05/2026
#81
🇩🇪 Germany - marketing
24/05/2026
#27
🇬🇧 Great Britain - marketing
23/05/2026
#57

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Score global : 68%

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When should I change my bid strategy in Google Ads?

Season 1 · Episode 34

Thursday, September 19, 2024 • Duration 14:45

Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy.

She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Conversions, and from Maximize Conversions to Target CPA. She also addresses common issues like low conversions and unstable results, providing actionable solutions to optimize your campaigns.

Listen now to learn how to effectively communicate your goals to Google via your bid strategy, and achieve better results from your Google Ads campaigns.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode34

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Coaching
If you're finding Google Ads overwhelming, you can book a 1-hour call with me. Whether your goal is to set up and plan a new campaign, understand why you're not getting any conversions and fix it, or run through your account together finding opportunities to save wasted ad spend, these are all things we can accomplish on a call together. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode34

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

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What settings should I use for my Google Ads campaigns?

Season 1 · Episode 25

Thursday, July 18, 2024 • Duration 16:02

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

You can also sign up for Jyll's free Google Ads newsletter, The Insider, and her free small business marketing newsletter, at free.jyll.ca

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

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Can you layer audiences in Google Ads?

Season 1 · Episode 24

Thursday, July 11, 2024 • Duration 09:55

Is it possible to layer audiences in Google Ads? Absolutely!

In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!

In Episode 24, you’ll learn about:

How audience layering works in Google Ads.
How to create combined segments to target users who meet multiple criteria.
Non-linear targeting, and how it can help you reach your ideal audience.
How to add targeting layers in a shopping campaign.
What to use instead of similar segments (hint: Lookalikes and Optimized Targeting are two very different solutions)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials to take you from confused to confident, whether you're working on audiences, keywords, ad copy or attribution. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode24

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

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How to run Google Ads with a low budget

Season 1 · Episode 23

Thursday, July 4, 2024 • Duration 22:02

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!

This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.

In this episode, you’ll learn about:

Getting your data foundation in place, including conversion tracking, audiences, attribution, and account linking.
Optimizing for micro conversions.
Tips to maximize your Google search investment.
How to leverage audiences to make better use of a small budget.
How to determine if your business is ready for Google Ads.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

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How do I get started in Google Ads?

Season 1 · Episode 22

Thursday, June 27, 2024 • Duration 09:13

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learning resources available, including Jyll's beginner-friendly courses. Jyll also reveals the answer to last week's insider challenge, clarifying the different character requirements for headlines in Google Ads.

Key Topics:

Do you need a website to run Google Ads?
How to create a simple Google Ad for a single word with a set price per click.
What are the best resources to learn Google Ads?

You can get episode transcripts delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
Ready to get started with Google Ads? Jyll's Google Ads for Beginners course is perfect for you. Ryan says it is an "awesome course for beginners and very easy to understand." Isioma raves it's "super easy to follow and I can’t recommend enough." Join Ryan and Isioma in Google Ads for Beginners, learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode22

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

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How often should you update your Google Ads?

Season 1 · Episode 21

Thursday, June 20, 2024 • Duration 17:00

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets.

Plus, don't miss the Insider Challenge at the end of the episode - answer correctly, and you could win 1 free monthly of access to Jyll's Inside Google Ads membership program.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads Account Audit
Jyll's Google Ads account audits are so helpful that Google reps are recommending her to their clients. Get your account audited by "The Google Pro" - Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode21

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

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Does Impression Share matter in Google Ads?

Season 1 · Episode 20

Thursday, June 13, 2024 • Duration 13:13

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your campaigns. She also debunks some common misconceptions about Impression Share, based on questions YOU'VE asked her on social media.

Key Topics:

What is Impression Share?
What are the different types of Impression Share?
How is Impression Share calculated?
What is the Auction Insights report?
How can you use Impression Share and Auction Insights to optimize your campaigns?

Ready to test your Google Ads knowledge? Tune in and see if you can answer the questions alongside Jyll.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads coaching
If you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode20

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

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Do I need to run a Brand campaign in Google Ads?

Season 1 · Episode 19

Thursday, June 6, 2024 • Duration 13:01

Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand campaigns and share some real-world examples.

In Episode 19, you'll learn:
- What are Brand campaigns in Google Ads?
- Why should you run a Brand campaign?
- How to set up a Brand campaign
- What to watch out for when running a Brand campaign
- Tips for optimizing your Brand campaigns

You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
If you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. 40 short, digestible video lessons so that within four hours, you can be running your first Google Ads campaign efficiently and effectively. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode19

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

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What is a good ROAS in Google Ads?

Season 1 · Episode 18

Thursday, May 30, 2024 • Duration 15:28

Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and how to analyze click-through rates and conversion rates to measure campaign success.

Topics Covered:
- How to determine a good ROAS for your business
- Understanding the difference between reach and efficiency metrics
- Why impression share isn't the only metric to consider
- How to analyze click-through rate and conversion rate
- Tips for interpreting campaign data and making data-driven decisions

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials to take you from confused to confident. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode18

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

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Google Marketing Live 2024 Recap & Analysis

Season 1 · Episode 17

Thursday, May 23, 2024 • Duration 15:09

Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search. Plus, get Jyll's top three recommendations for what you should be focusing on in your Google Ads strategy.

The episode also features exclusive perspectives from fellow ex-Googlers Solange Abraham and Mathew Growden, and industry expert Tod Maffin, host of the Today in Digital Marketing podcast.

Key topics discussed:
- Google's focus on visual search and the declining importance of keywords
- The continued evolution of Performance Max and its implications for advertisers
- Google's push for AI in advertising and search results
- The lack of focus on B2B and lead generation at GML
- Key recommendations for adapting your Google Ads strategy in light of upcoming changes

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Don't miss any more member-exclusive Q&A's with Jyll and guests like Amalia Fowler, Menachem Ani, Navah Hopkins, Sarah Stemen, and dozens of current and former Googlers. Join Inside Google Ads at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode17

Subscribe to Today in Digital Marketing with Tod Maffin More about Solange Abraham More about Mathew Growden Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Inside Google Ads with Jyll Saskin Gales – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Inside Google Ads with Jyll Saskin Gales – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Youtube20

LinkedIn13

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Youtube20

LinkedIn13