Influencing the Influencers – Details, episodes & analysis

Recently, Lizzo fans went to listen to her new song "Grrrls" and within seconds they were hearing her use a slur that has historically - and is still currently - used against folks with cerebral palsy and other conditions that cause uncontrollable sudden movement.

The reactions were mighty and many fell back into the defensive and called for the de-platforming of Lizzo. Meanwhile, others -  mostly Black, Indigenous, People of Color, took a new route, and called this comrade in for education and an opportunity to make amends. 

In this episode I break down these two reactions, and analyze when and why it is necessary to employ call - in practices instead of call out, when address harm caused by someone.

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Learn more on Loretta Ross
Watch Loretta Ross' lectures on Call In Culture
Follow Imani Barbarin (crutches_and_spice)
View Sara's Video on Everyday Slurs

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Influencing isn't all about the digital and this week we are talking with Luc Abbott who is the founder of Bloom Local Guide which connects the digital business space and our local region small businesses in one place - all based on shared values! 

I talk with Luc, who changed his name after this was episode recorded, about the inspiration behind the Bloom Local Guide and how he is connecting digital and hyper local for community building .

Enjoy this conversation and we hope it can inspire you to look local for community in the unexpected places, and if you are so compelled - please reach out, we'd both be happy to connect with you!

Visit the Spring/Summer Bloom Local Guide
Read The Featured Article about Crip Consulting & Bet on Black (My Family!) 
Follow Luc Abbott and the Bloom Guide on IG 

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Join me as I talk with Anela Malik (@feedthemalik) about leaving her career as a diplomat to pursue FT Influencer life and create digital spaces that "embrace imperfection, nuance and wonder through food and travel".

We'll discuss what it really means to have that coveted blue check - spoiler: it's not a guarantee or certainty that you'll be receiving cash checks too.

Come learn about this incredible influencer, how she approaches her work, and get inspired to change your approach. 

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Why do we keep ourselves back from doing things we know intuitively could be good for our personal growth? Fear. 

In this episode I'll share a bit about how I'm currently facing my fears and then tackle the biggest F of all, F*in up.  I'm covering how to actually address your mistakes to keep "cancel culture" at bay. 

Some Quick Updates: The Launch Giveaway is Extended!
Be sure to Rate & Subscribe to the show and then head to the link in our Show Description to Get On The Email List, that's how you can let me know what you want to be entered into! 

Read Jeremy Schneider's Tweets @J_Schneider from Feb 6 & 9th 2022. 

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In this episode, we talk with Marisa Zimmerman who is known on TikTok for yelling "THAT'S DEMONIC".  But that's only one side to this incredible influencer.

We talk about being Disabled and owning a business, the need for community, and why intersectionality matters in all spaces. Get to know Marisa and learn from her experiences.

Shop Marisa's Etsy -  Aunty Risa's Spiritual Wares

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This episode was sponsored by Marisa Zimmerman on Marisa Taylor Photography and Aunty Risa's Spiritual Wares on Etsy. 

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In the final episode for the Show Launch and Giveaway Series, Sara and Carin Huebner discuss what it means to challenge the norms around influencers being "complete" and a finished product rather than a human who is always in development.

Carin also discusses what it means to work in the sacred space of providing both Personal Development services around Podcasting and Spiritual Direction services, and she gets vulnerable to share that she is working through her own dialogues around influencer culture and marketing such delicate services.

Follow Carin's Podcasting work on IG @publicgood.media
Learn More About Public Good Media
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This episode was sponsored by Carin Huebner at Public Good Media.

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In this episode, Sara gives an introduction to Disability Justice and how it can be used to understand the way influencers can use this framework to better understand the challenges that marginalized people face when trying to build a digital following. 

 Learn More About Sin's Invalid
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 This episode was sponsored by Carin Huebner's Spiritual Direction Services
Follow Carin's Spiritual Direction Work on IG @carinhuebner 

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In this interview guest Kayla Wright shares her insights as the Social Media Marketer for  The Kite + Dart Group.   

 We'll discuss the value of a well curated community and where we think the tides are turning on old school marketing tactics, making room for micro influencers to take center stage.

Learn More About The Kite + Dart Group
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This episode was sponsored by Karen Bartlet of The Kite + Dart Group. 
Follow Kayla Wright on TT & IG @thekaylawright

Join The Community Discord for Exclusive Content

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In the follow up from ep. 1, we go deeper into the larger social implications of the way influence is wielded currently and create space to envision a different form of influencer as well. 

Remember, dreaming is a radical act.

 Do you want to work with me?  Sign Up for a Free 30-min Alignment Meeting
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This episode was sponsored by Nate Ishe Lappegaard of The Kite + Dart Group
Join The Community Discord for Exclusive Content

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In the first installment of this podcast, Sara will share her thoughts on how we arrived to this place of influencer marketing and why it must be changed.

This is the first part of this conversation.

 Do you want to work with me?  Sign Up for a Free 30-min Alignment Meeting
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This episode was sponsored by Taylor Jo Oxley of  The Kite + Dart Group.

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