Industrial Strength Marketing – Details, episodes & analysis

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Industrial Strength Marketing

Industrial Strength Marketing

James Soto

Business
Business
Technology

Frequency: 1 episode/37d. Total Eps: 45

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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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  • 🇩🇪 Germany - marketing

    30/05/2025
    #84

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Score global : 62%

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Breaking Down the New Trade Show Playbook with Steve Prahalis of SME

Season 5 · Episode 45

mercredi 15 janvier 2025 • Duration 49:12

📖 The trade show playbook is being rewritten.

In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive.

🎧 Topics include:

  • The rise of vertical marketing for targeted engagement
  • Demographic shifts reshaping trade shows
  • How hybrid models enhance ROI for exhibitors and attendees
  • The importance of proactive strategies to stay ahead

👉 Learn actionable insights to elevate your trade show strategy.

Links Mentioned:

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA

Season 5 · Episode 44

mardi 15 octobre 2024 • Duration 38:47

In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automation and robotics.

Discover how FMA, a key organization behind FABTECH, continues to drive innovation in manufacturing and foster workforce development initiatives like Manufacturing Day, all while adapting to the evolving needs of the industry.

Articles and resources referenced in this episode:

Join us on the show:

Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement fuels our momentum and inspires us.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show and help shape the future of industrial marketing. 

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company

Season 4 · Episode 35

jeudi 4 mai 2023 • Duration 57:20

On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the  rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and includes insights on how to create a successful e-commerce strategy

Articles and resources referenced in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso

Season 4 · Episode 34

jeudi 27 avril 2023 • Duration 45:17

On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their businesses.

Articles and resources referenced in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm

Season 4 · Episode 33

jeudi 20 avril 2023 • Duration 48:33

On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm  delve into the world of AI,  its impact on marketing, and the ethics of it all. This episode also explores the intersection of marketing, technology, and business strategy.

Articles and resources reference in this episode:

If you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show.

About the Show

As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives.

Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

Improving One Percent Every Day with Meaghan Ziemba, Mavens of Manufacturing

Season 4 · Episode 32

mercredi 12 avril 2023 • Duration 34:44

Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired.

Articles and resources referenced in this episode:

If you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show.

About the Show

As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. 

Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

Mfg Day 2022 - A IMTS+ Creators Lounge Rewind

Season 4 · Episode 31

samedi 8 octobre 2022 • Duration 01:09:55

Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality.

Meet Rising Manufacturing Social Media Stars and Creators:

Share the #MFGDay22 and #WeAreAllCreators love!

If you haven’t already, be sure to listen and review Industrial Strength Marketing podcast to let us know what you think of the show.

About the Show
As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

IMTS+ Creators Lounge: Marketing Return on Heart with Scott MacKenzie, Industrial Talk

Season 4 · Episode 30

dimanche 11 septembre 2022 • Duration 56:05

Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destination where manufacturing creators are gathering to tell their human stories.

Articles and resources referenced in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show
As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions

Season 4 · Episode 29

mercredi 17 août 2022 • Duration 20:02

Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier.

Articles and resources referenced in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show

As a top manufacturing podcast, we focus on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Then, apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

The Future of Marketing and Selling in the Industrial Sector with James Soto

Season 3 · Episode 28

jeudi 2 décembre 2021 • Duration 56:42

Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future.

This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves.  You will hear a ‘future is now’ view of the delta manufacturers must immediately cross in order not just to compete but be competitive.

Articles and resources reference in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

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