(In)Decisive Moments – Details, episodes & analysis

Sofia Pusa chats with Liz Mosley, a graphic designer, solopreneur, podcaster, and Adobe Express ambassador who made a pivotal decision to turn a moment of rejection into a career-defining opportunity. In this episode, Liz shares how choosing to reframe failure, embrace pitching, and let go of perfectionism helped her unlock new doors.

They also discuss how two significant moments – becoming a parent and launching her podcast – shaped not only Liz's creative career but her approach to success.

Key Takeaways

• Turning a rejection moment into a life-altering decision

• Pitching without fear and the power of mindset

• Letting go of perfectionism for growth

• How parenting and podcasting reshaped Liz's creative journey

Liz Mosley is a graphic designer with over 15 years experience and now specialises in creating creative branding, animated GIFS and websites for small business owners. She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing. Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don't have the budget to outsource it. Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.

Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true.

Website | Instagram | Podcast

Website | Instagram | TikTok

Website | Instagram

Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast

Sofia Pusa chats with Wilfrid Wood, an artist celebrated for his quirky and insightful portraits, created using everything from plasticine to watercolor. In this episode, Wilfrid offers an unfiltered look at the realities of carving your path as an artist: from battling self-doubt and the pressure of time to the pivotal choices that shaped his distinctive artistic voice. From his early days at Spitting Image to forging his own path, Wilfrid's story is refreshingly honest and deeply inspiring.

Key takeaways

• How to find your artistic voice

• Using anxiety and self-doubt as unexpected creative fuel

• Balancing commercial pressure with personal expression

• The impact of beauty and Instagram on artistic work

Wilfrid Wood is an artist living and working in Hackney. He mainly depicts people who message him on Instagram. Plus the occasional tree. The most important thing is that he gets as much character into the portrait as possible, be it animal or vegetable.

Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true.

Instagram

Website | Instagram | TikTok

Website | Instagram

Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast