ill communication: copywriting tips & sales strategies for small businesses – Details, episodes & analysis

Black Friday and Cyber Monday don't have to be a frantic scramble for your business. 

In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs. 

Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to wait for discounts, and create more spaciousness in your business during the most consumer-driven weekend of the year. 

Perfect timing as we enter the lucrative year-end selling season.

Get added to the notification list for the Sales Email Course by emailing hello@kimkiel.com.

Get Mariana Henninger's Instant YES Machine: http://brandmagnetic.com/yesmachine

Binge the Black Friday Cyber Monday Survival Guide Playlist: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide 

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

Halloween is just around the corner, and it's the perfect time to shake up your content strategy with something unexpected. 

In this sweet and short episode, Kim shares an out-of-the-box seasonal content idea that'll help you connect with your audience on a more human level. 

Whether you're into tarot cards, pumpkin recipes, or scary business lessons, this episode will inspire you to bring surprise and delight into your marketing. 

Because here's the thing: people buy from people, and even premium clients want to see your personality shine through. 

Plus, Kim shares how you can get four weeks of premium authority content prompts delivered to you each month in her Pivot to Premium program.

Find out more and enroll: www.kimkiel.com/pivot

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

In today’s world, sharing your values online can feel risky. 

Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy.

In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about.

You’ll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience.

Whether you’re nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start.

Plus, I’ll share a new resource from my friend Tasha Booth, her pop-up community Spark, created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times. 

You can learn more and join here: Join the Spark Community.

It’s time to use your business as a force for good, and I’ll show you how.

Resources:

Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo

Listen to Claire Pelletreau’s podcast and her use of pronouns:
https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731

Check out the values statements in the footers of these websites:
https://carrieroseman.com/
https://www.simplifysimplify.me/
www.kimkiel.com

View CoordCrew’s Value Statements on their About page:
https://coordcrew.com/pages/about

See Brittney McBean’s values statement on her contact form:
https://brittanymcbean.com/contact/

Explore equity and anti-racist resources on my workshop page:
https://www.kimkiel.com/equity-workshop 

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

In this episode of ill communication, I'm getting a little hot and bothered about some words and phrases that need to disappear from our online marketing. These are words that are thrown around willy-nilly without really giving much thought to it. 

Some of these words and phrases are just plain lazy, and they show you haven't really given much thought to your reader, and it’s time to let them go.

Topics covered in this episode include:

• The words you need to erase from all of your marketing now
• Why these words are just not working for your business like you think they are
• How to brainstorm alternative words to add some pizzazz to your marketing 

So tune in, grab a notebook, and get ready to jot down some of these lazy words and phrases!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Use my fave online thesaurus to find juicier words and phrases: https://www.wordhippo.com/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

At the time of this episode going live, we are just 2 weeks out from the most lucrative time of the year for many online businesses! Yes, you guessed it- Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. 

In this episode of ill communication, I'm sharing the business owner's Black Friday, Cyber Monday Audio Survival Guide to help you make the most of this upcoming event, whether you're planning a flash sale or not! 

Topics covered in this episode include:

• Why these tips in this episode can benefit you no matter what your plans are for this time of year
• How you can access the Survival Guide
• How you can use the episodes in this guide to set yourself up for success

What I'm sharing in this episode will help every business owner or marketer, so make sure to check it out! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Binge all of the episodes mentioned: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide

Or listen to them here: 

Episode 41: The 5P Flash Sale Formula: https://www.kimkiel.com/podcast-1/the-5p-flash-sale-formula

Episode 8 - the 5Cs of copywriting: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula

Episode 17: How to get the most out of Black Friday - even if you’re not selling anything: https://www.kimkiel.com/podcast-1/how-to-get-the-most-out-of-black-friday-even-if-youre-not-selling-anything

Episode 58: 18 out-of-the-box ways small businesses can drive sales with a year-end promotion: https://www.kimkiel.com/podcast-1/18-out-of-the-box-ways-small-businesses-can-drive-sales-with-a-year-end-promotion

Episode 20: Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations: https://www.kimkiel.com/podcast-1/dont-write-from-scratch-use-the-acca-copywriting-formula-to-get-more-sales-and-donations

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

The world is very heavy right now. 

Whenever I'm faced with awful news, whether it's in my own personal life or in the lives of humans on the other side of the world. I seem to find a lot of joy in just the tiniest things. 

So in this episode of ill communication, I wanted to share another episode about what's bringing me joy these days. I hope it might spark something new for you, or help you tune in to even the tiniest thing that could bring you a bit of joy, love, and peace when the world is feeling anything but.

Topics covered in this episode include:

• The little things that have been bringing me joy lately
• What I think about whenever I’m feeling small or insignificant
• The baking recipe that is guaranteed to bring you and your family some joy

If you're feeling heavy or heartbroken as I am with the world today, you are not alone. Tune in to get some inspiration on little things that can bring you a little light even when the world feels so dark. 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

My Fave Things:

Saje Natural Wellness Aromatherapy Diffuser: https://www.saje.ca/products/aroma-om-stone-cool-mist-diffuser?variant=43882545447157

Saje Natural Wellness Diffuser Blend Collection: https://www.saje.ca/products/best-of-saje-diffuser-blend-collection 

American Franchise Academy https://www.americanfranchiseacademy.com/ 

Sigrun new website coming soon! Follow Sigrun on Instagram or LinkedIn: https://www.instagram.com/sigruncom/ https://www.linkedin.com/in/sigruncom/ 

CoordCrew : https://coordcrew.com/ 

Fraiche Food Sunshine Muffins: https://fraicheliving.com/sneaky-mommy-muffins/

Fraiche Food Cookbook: https://amzn.to/498U8w0

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

Is the Joy of Copy Club right for you? 

I’m going to do something a little different today. As you may have heard over the last few episodes, the doors to the Joy of Copy Club are open and welcoming new members.

So in this episode of ill communication, I want to share with you a little bit about why I created the Joy of Copy Club and the kind of businesses who join so that you can find out if it’s the right fit for you! 

Topics covered in this episode include:

• Why I created this membership and all the goodies we provide inside
• The types of businesses that join and the ones who get the most out of it
• Why now is the time to join us in the Joy of Copy Club

The next cohort starts soon and I want to see you there! Tune in to learn more about the transformation that’s possible when you join the Joy of Copy Club.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join the Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

Ever feel like you have too much on your plate? 

This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club.  They’re bummed because they’re not sending the emails they know they should, or updating their web copy like they know they should, or launching that flash sale they know they should.

They keep “shoulding” all over themselves and their business.

In this episode of ill communication, I am sharing what happens when you finally stop “shoulding” all over your business and do what is right for you instead. 

Topics covered in this episode include:

• Why it’s time to stop “shoulding” all over your business
• How the Joy of Copy Club can change the game when it comes to your copy
• How to join the best copy community on the interwebs

Tune in to learn how to stop “shoulding” in your business and start taking action with ease and joy! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join The Joy of Copy Club:  http://www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

They say it takes a village to raise a child and that’s absolutely true. It also takes a village to support our aging family members. 

In fact, I wouldn’t make it without my village in my life and business. 

I believe all women in business should have a village of support and genuine connections that can help them succeed, and in this episode of ill communication, I’m sharing why. 

Topics covered in this episode include:

• Why villages are so important for women in life and business
• How my business village has lifted me up and supported me when I needed it
• The genuine connections we make in the Joy of Copy Club

You don’t have to make it alone, there are loving and supportive villages out there that could make all the difference. Tune in to learn more! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join us in the Joy of Copy Club: https://www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

Wondering what it really takes to write compelling sales copy? There’s a lot of false information floating around out there, and I’m here to tell you not to believe the lies! 

In this episode of ill communication, I’m calling bullshit on a few myths and misconceptions business women have about writing copy.

Topics covered in this episode include:

• The top myths about copywriting that women have got to stop believing
• How long it really takes to write your copy 
• How formal should your writing really be?
• The secret to becoming unstoppable when it comes to writing copy 
• What you need to know about copywriting formulas

Tune in to hear what these myths are so you can start calling BS on these misconceptions too!

Show notes are always available at https://www.kimkiel.com/podcast!!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot