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Explore every episode of the podcast Idea to Value - Creativity and Innovation with Nick Skillicorn

Dive into the complete episode list for Idea to Value - Creativity and Innovation with Nick Skillicorn. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Seth Godin - The Song of Significance: Podcast E16529 May 202300:40:43

In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin.

Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful.

Full episode at https://wp.me/p6pllj-1Qm 

Nick's Services: Innovation & Creativity

Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/ 

Episode Highlights:
  • 00:02:45 - Showing up to create, and how the format of the media influences what he creates
  • 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers
  • 00:07:45 - The smallest viable audience gives you freedom
  • 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories
  • 00:12:15 - The Song of Significance: What is the best job you ever had?
  • 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world
  • 00:18:00 - The difference between managers and leaders, and how everyone can be a leader
  • 00:22:15 - Teams engage in mutual leadership. Teams can make significance
  • 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference
  • 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system
  • 00:29:15 - How to change your situation at work to become more significant
  • 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it
  • 00:34:30 - How to get enrollment from other team members
  • 00:36:45 - How to ask questions to create a vision for what to do next
  • 00:39:30 - Real creativity is a generous act
Links mentioned in today's episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161 
* Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

 

Scott Kirsner & Alex Slawsby - Benchmarking Innovation Impact 2023: Podcast E16409 Feb 202300:53:42
Nick's Services: Innovation & Creativity

Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/ 

Episode Highlights:

In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here) and Alex Slawsby about the breaking new InnoLead report "Benchmarking Innovation Impact 2023".

See the full episode at https://wp.me/p6pllj-1PQ 

We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.

Topics covered in this episode:
  • 00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees
  • 00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like
  • 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation
  • 00:18:00 - How different teams appear to define the ambition of innovation differently
  • 00:22:45 - The top 10 challenges to innovation in companies
  • 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing
  • 00:30:00 - The top 8 enablers of innovation success
  • 00:33:45 - Innovation teams are choosing to work in a hybrid manner
  • 00:41:00 - The trends with hiring and innovation team sizes
  • 00:44:30 - How budgets for innovation teams are falling compared to previous years
  • 00:47:15 - Not enough innovation leaders are acting like intrapreneurs
  • 00:50:00 - This is the year where innovation teams either prove their value or experience pruning
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161 
* Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

 

Todd Henry Developing a Daily Creative practice Podcast S7E16315 Sep 202200:31:15

In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd.

You may remember Todd from the previous podcast interview where we talked about the Motivation Code. Today we talk about what it takes to make creativity a daily exercise and how to make it more actionable and productive.

See the full episode at https://wp.me/p6pllj-1NE

#creativity #toddhenry #productivity #nickskillicorn #ideatovalue

Topics covered in the episode:
  • 00:01:30 - What the Daily Creative is about
  • 00:04:00 - What you do every day matters more than what you do once in a while
  • 00:07:15 - How the book is structured in order to be useful every day and repeatable
  • 00:10:00 - The book is designed to help people develop the process and cadence of creativity instead of just getting by on skill
  • 00:15:45 - With people's shortening attention spans, people need a book like this now
  • 00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing
  • 00:23:30 - Re-imagining what Todd wants to do in the world
  • 00:26:40 - How Todd is diversifying how he does his core business work
Links mentioned in the episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161 
* Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

 

Podcast S7E162: Angus Fletcher - Improving creativity through narrative and movement26 May 202200:25:51

In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling.

See the full episode at https://wp.me/p6pllj-1MJ

#storytelling #podcast #creativity #ai #artificialintelligence #research #neuroscience

We speak about the unique link between motor neurons and creativity, how to use movement to spark creativity, and how artificial intelligence may never be truly creative.

Themes discussed in this episode:
  • 00:01:30 - What is narrative storytelling
  • 00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence
  • 00:04:30 - How this technique is different from divergent thinking pioneered in the 1950s
  • 00:07:00 - The longer people study, the less able they become at counterfactual thinking
  • 00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future
  • 00:13:00 - The curse of knowledge and solving problems using the same techniques as always
  • 00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system
  • 00:18:00 - What people believe is possible is usually related to their fears or hopes
  • 00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone
  • 00:22:00 - Artificial creativity like AlphaGo and GPT-3 are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E161: Tiffani Bova - Employee Experience leading to Customer Experience19 May 202200:31:11
In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth.

See the full episode at https://wp.me/p6pllj-1Mz 

#podcast #salesforce #growth #business

We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth.

Topics covered in this episode:
  • 00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible
  • 00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ
  • 00:08:45 - How companies and corporate antibodies need to overcome internal inertia and become comfortable with not knowing the answer
  • 00:13:45 - Tiffani's next round of research on the unexpected missing driver of growth and customer experience, which is the employee experience
  •  00:19:15 - Employee Experience is everything that impacts an employee's ability to effectively interact with and impact customers
  • 00:22:00 - The value of management by walking around
  • 00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools?
  • 00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E160: Eric Barker - Plays well with others05 May 202200:42:16

In this episode of the Idea to Value Podcast, we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years.

See the full episode at https://wp.me/p6pllj-1LU 

#relationships #psychology #creativity #selfhelp #loneliness

We speak about his new book Plays well with others: The Surprising Science Behind Why Everything You Know About Relationships Is (Mostly) Wrong, and the scientific insights we can all use to have stronger and healthier relationships. 

Topics covered in this episode:
  • 00:01:30 - Eric's background interest in philosophy and social sciences leading him to develop his blog and newsletter
  • 00:04:45 - His first book Barking up the wrong tree looking into the maxims in life about success are not always true
  • 00:07:15 - His new book, and what we can learn about strengthening relationships. What is a myth, and what has some science behind it?
  • 00:09:30 - How the pandemic has made people more aware of the dangers of isolation, and how before the 19th century, loneliness was not a major issue. Loneliness is a deeply personal perception
  • 00:15:00 - The issue with social media and parasocial relationships
  • 00:17:00 - Having an improved social life, especially groups who know one another, has the equivalent positive benefit as  a salary raise of $150,000
  • 00:19:30 - The best ways to build and deepen friendships, giving time and showing vulnerability
  • 00:25:30 - How all of us are terrible at read what other people are thinking, and how to improve this
  • 00:29:45 - How teams can build team dynamics for trust and increased creativity
  • 00:33:00 - People who submit the best ideas are the ones who submit the most ideas
  • 00:35:00 - The importance of doing exciting things with your partners. It is about quality of time together, not quantity of time together
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E159: Margaret Webb - Divergent Association Task28 Apr 202200:23:08

In today's episode of the Idea to Value podcast, we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the Divergent Association Task, a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an online form.

#divergent #creativity #test #podcast

See the full episode at https://wp.me/p6pllj-1Ih

This test has since exploded, with millions of people taking the test online, making it the largest research data source for creativity research currently active.

In this episode, we speak about the foundation of the research, what the results show us, and what other creativity research Dr Webb is working on.

Topics covered in this episode:
  • 00:01:15 - Dr Webb's start in research about Mindsight, seeing patterns where none exist
  • 00:02:45 - What the Divergent Association Task is and how it started
  • 00:05:03 - The challenges with the current manual methods of measuring creativity with divergent thinking tests, and how the results of the DAT correlate very strongly with other creativity tests
  • 00:10:30 - The DAT works by analysing how closely certain sets of words co-occur across the internet, and why listing unrelated words is so incredibly hard for the human brain
  • 00:13:30 - Dr Webb's other research on creativity into Aha Moments, and types of personality like positive schizotipy
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E158: Ayse Birsel - Design the life you love21 Apr 202200:34:04

In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life.

See the full episode at https://wp.me/p6pllj-1LJ

#podcast #design #designthinking #creativity #love

We speak about her unique design process, how she approaches design challenges, and how to design a life you love.

Topics covered in this episode:
  • 00:01:30 - Ayse's journey to becoming a designer
  • 00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction
  • 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration
  • 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional
  • 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design
  • 00:17:00 - Her Book: Designing the Life you Love
  • 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love
  • 00:28:00 - Breaking preconceptions about what it means to love your life
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E157: Paul Ruppert - How the 1990s telecomms industry drove innovation14 Apr 202200:27:03

In today's episode of the Idea to Value podcast, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses.

See the full episode at https://wp.me/p6pllj-1LG

#telecomms #innovation #podcast

In this interview, we speak about what it takes for companies to innovate in new markets, the challenges with new technology and whether you are better off being a first mover or fast follower.

Apologies about any sound quality issues.

Topics covered in this episode:
  • 00:01:30 - Paul's journey helping to launch the company that became AT&T in America, and then at the company which brought SMS to the next level
  • 00:04:45 - What it was like innovating in an industry when the technology was only just being developed
  • 00:10:45 - The advantage of bringing in ideas from outside, as well as developing your own innovations internally at the same time
  • 00:13:00 - How do you convince Venture Capital to invest millions in a new idea, with a view on growth
  • 00:16:00 - Instead of going Zero to One, aiming for going from Zero to a Billion
  • 00:19:30 - The work which Paul is currently doing around messaging and CPAAS
  • 00:22:00 - Is your company a predator or bait, when it comes to acquisitions?
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E156: Andy Binns - How corporations can beat startups at innovation07 Apr 202200:26:57

In today's episode of the Idea to Value Podcast, we speak with Andy Binns, Co-Founder of Change Logic and author of Corporate Explorer: How corporations can beat startups at the innovation game.

See the full episode at https://wp.me/p6pllj-1Lr 

#podcast #innovation #disruption

Andy has worked as a strategic advisor to Leaders for decades, with experience at McKinsey, IBM and now Change Logic. We speak about the myth of only startups being able to innovate, and what it takes for large corporations to be able to execute disruptive innovations.

Topics covered in this episode:
  • 00:01:30 - Andy's background with IBM's Emerging Business opportunities, and how this brought him to the idea that corporations can innovate better than startups
  • 00:04:15 - Where the myth that large corporations cannot innovate comes from
  • 00:07:00 - How survivorship and confirmation bias make people forget all the startups who tried but failed, and how corporations should not try to copy startups
  • 00:08:30 - How LexisNexis innovated to create an entirely new business model
  • 00:11:00 - You need different capabilities to execute disruptive and transformational innovations, rather than incremental improvements
  • 00:12:30 - Insights from Steve Blank on running an ambidextrous organisation, and it not just being about exploring vs exploiting
  • 00:18:00 - The importance of social capital and overcoming corporate antibodies
  • 00:22:00 - Two case studies of a company which successfully and unsuccessfully attempted to disrupt themselves
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Mini Podcast S7E155 - 5 Reasons why you should regularly review your previous work25 Mar 202200:10:01
Yesterday, I wrote about the 5 reasons you should regularly review your previous work.

I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it.

The 5 reasons are:

  1. See the evolution of your creative output
  2. Be inspired to generate new ideas
  3. Overcome previous challenges
  4. Evaluate your creative productivity
  5. Assess your trends and direction

Click here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else.

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E154: Ralph Christian Ohr - Dual Innovation and scaling up Ventures10 Mar 202200:32:03

In this episode of the Idea to Value podcast, we speak with Dr Ralph-Christian Ohr about ambidexterity, dual innovation and what it takes to scale up new ventures.

See the full episode at https://wp.me/p6pllj-1KE 

#podcast #innovation #ambidextrous

Rather than there being a single best way to set up an ambidextrous organisation, it requires a set of key principles which all innovation teams and companies need to display.

Topics covered in this episode:
  • 00:01:15 - How Ralph got started on Dual Innovation
  • 00:03:30 - The challenge of exploring and exploiting innovation at the same time
  • 00:07:30 - How innovation dies at the handovers, especially when there are separate business units for innovation
  • 00:09:30 - Steve Blank recently mentioned that scaling is the crux of ambidexterity
  • 00:15:30 - What is required to manage the space in between the core business and innovation units
  • 00:20:30 - The principles required for successfully delivering dual innovation
  • 00:23:30 - Where innovation should sit is based on what scope of business it is trying to change
  • 00:25:00 - Idea progress needs a validation process to identify learning loops
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E153: Michael Easter - The Comfort Crisis03 Mar 202200:29:21

In this episode of the Idea to Value podcast, we speak with Michael Easter, author of The Comfort Crisis and Professor of Journalism at the University of Nevada, Las Vegas.

See the full episode at https://wp.me/p6pllj-1Ia

#podcast #creativity #comfort #survival

We speak about the dangers our society faces by wanting to be more comfortable, and how we can improve our creativity by pushing our comfort barriers.

Topics mentioned in this episode:
  • 00:02:30 - The benefits of embracing discomfort
  • 00:04:30 - How our evolution made us avoid risk
  • 00:05:30 - Why we are no longer willing to be bored and the negative aspects that this brings,
  • 00:09:30 - how being bored can be good for your creativity
  • 00:12:30 - The importance of getting away from screens and
  • 00:14:45 - People need a certain degree of challenge in order to be healthy, and why we evolved to be afraid
  • 00:18:45 - Michael's experience in a highly dangerous place
  • 00:21:30 - Why people want to keep the status quo, and how we need to take small risks even if they feel bigger
  • 00:24:00 - You can break your routine to prevent yourself living on autopilot
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E152: Ashleigh Wilson - People over profits24 Feb 202200:23:07

In today's episode of the Idea to Value podcast, we speak with Ashleigh Wilson, founder and CEO of Auditmate.

See the full episode at https://wp.me/p6pllj-1JT

#podcast #innovation #elevator

Topics covered in this episode:
  • 00:01:00 - Ashleigh's life as an elevator baby
  • 00:03:00 - The moral compass required to find what customers actually need, in an established industry
  • 00:07:00 - A company should give permission to be human
  • 00:09:45 - A story about when there was an emotional disconnect in the team
  • 00:16:30 - People over profits
  • 00:19:00 - People are always going to push boundaries
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S7E151: Jim Euchner - Lean Startup in Large Organisations17 Feb 202200:26:52

In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents.

See the full episode at https://wp.me/p6pllj-1JK

#leanstartup #podcast #innovation

We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies.

Topics covered in this episode:
  • 00:02:00 - Lean Startup practices (as discussed with Steve Blank)
  • 00:05:00 - The importance of Innovation accounting
  • 00:06:00 - How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation
  • 00:09:30 - Jim's example of innovation in the tyre industry, and tracking performance throughout the process
  • 00:15:00 - The problems of cannibalisation of revenue, but also cannibalisation of focus and resources
  • 00:19:45 - The different skills required throughout handovers in the innovation process
  • 00:24:30 - If you have an innovation portfolio, it allows you to try more risky ideas
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E150: Alex Pang - The Benefits of a 4 Day workweek10 Feb 202200:38:10

In this episode of the Idea to Value podcast, we speak with Alex Pang, founder of Strategy and Rest, a consultancy devoted to helping companies and individuals harness the power of rest to shorten our workdays, while staying focused and productive. Alex is also the author of Rest: Why You Get More Done When You Work Less and his new book SHORTER: WORK BETTER, SMARTER, AND LESS– HERE’S HOW.

See the full episode at https://wp.me/p6pllj-1JC

#podcast #4dayweek

In this episode, we speak about why companies should consider reducing the total number of working hours for their employees, or even working only 4 days a week, and the benefits this can bring.

Topics covered in this episode:
  • 00:01:45 - Alex's background as a futurist in Silicon Valley, and how it brought him to the realisation around doing your best work with deliberate rest
  • 00:05:47 - The reason why people think they need to display their busyness and the history of hustle culture
  • 00:09:00 - The problem with associating time worked with productivity
  • 00:11:45 - The difference between intrinsic and extrinsic motivators
  • 00:12:00 - The optimum amount of time required to get work done
  • 00:16:30 - Moving towards a 4 Day workweek and getting the same amount of work done
  • 00:18:45 - How to set up teams to collaborate when working fewer hours, whether in the office or remote
  • 00:24:00 - The stress of doing all of your work online and trying to be visible
  • 00:29:30 - What a change to a 4 Day Workweek might be like for a company
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

S6E149: Whitney Johnson - Smart Growth: Understanding your S-Curve journey03 Feb 202200:29:44

In today's episode of the Idea to Value Podcast, we speak with award-winning author and innovation specialist Whitney Johnson.

See the full episode at https://wp.me/p6pllj-1Ig

#growth #innovation

With nearly 2 million followers on Linkedin, she is one of the most popular speakers and experts on innovation, and we speak about her new book Smart Growth: How to Grow your People to Grow your Company.

Topics covered in this episode:
  • 00:00:45 - Whitney's journey from Wall Street to her time with Clayton Christensen, and finally to her work as a disruption advisor
  • 00:03:00 - What is growth and the S-Curve popularised by E. Rogers?
  • 00:06:00 - Why growth does not feel consistent, and why it can be so slow and frustrating at the beginning
  • 00:09:30 - How people can be in a state of Flow in their S-Curve for a long time.
  • 00:12:00 - Why it is so hard to create and innovate as you get older, and the importance of starting with small steps to form a habit
  • 00:16:30 - Your journey of moving through several S-Curves throughout your life, and sometimes multiple simultaneously
  • 00:21:00 - Using S-Curves to get the best growth performance out of teams, and entire companies as a portfolio of S-Curves
  • 00:26:00 - How to have a challenging conversation with someone else who might need to grow, but it might become uncomfortable
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E148: Donna Loughlin - Finding the right story for your innovation27 Jan 202200:33:20
In this episode of the Idea to Value podcast, we speak with PR expert Donna Loughlin. She is the CEO and founder of LMG PR, and is known for her work with futurists and innovators finding narratives that connect with your audience.

See the full episode at https://wp.me/p6pllj-1Jc

#PR #storytelling #innovation

We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations.

Topics covered in this episode:
  • 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley
  • 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care
  • 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering"
  • 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it
  • 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of discovery
  • 00:18:30 - Determining if there really is a need for your product, or if you have just developed a solution without a problem
  • 00:21:45 - Finding the truth for an authentic narrative, compared to myths and lies
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E147: Natalie Nixon - Embrace the chaordic nature of improvisational organisations20 Jan 202200:25:10
In today's episode of the Idea to Value podcast, we speak with Natalie Nixon, founder of Figure 8 Thinking and author of the The Creativity Leap.

See the full epsiode at https://wp.me/p6pllj-1Ii

#creativity #podcast #improvisation

We speak about what jazz has to do with business, improvisational organisations and what it takes for teams to thrive in a chaortic world.

Topics covered in this episode:
  • 00:02:30 - Natalie's history with jazz, and learning how improvisation exists in organisations
  • 00:08:00 - The structure behind teams improvising together
  • 00:11:00 - Creativity is no longer a luxury in companies, it is now a necessity
  • 00:13:15 - Creativity requires toggling between wonder and rigor to solve problems
  • 00:15:45 - In order to innovate and be creative, you need to be willing to cede control
  • 00:17:00 - The "Three I" framework: Inquiry, Improvisation, Intuition
  • 00:21:00 - Intuition is about pattern recognition
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E146: Roger Kneebone - How to become an expert13 Jan 202200:41:21

In today's episode of the Idea to Value podcast, we speak with Prof Roger Kneebone. Prof Kneebone is the author of Expert: Understanding the Path to Mastery and directs the Imperial College Centre for Engagement and Simulation Science (ICCESS) in London.

See the full epsiode at https://wp.me/p6pllj-1IQ

#expertise #creativity #practice

We speak about what it takes to go from beginner to expert, the hurdles and changes along the way and the impact of expertise on creative thinking.

Topics covered in this episode:
  • 00:03:00 - What it means to be an expert, and how it requires wisdom
  • 00:05:00 - The apprentice, journeyman, master progression
  • 00:07:00 - What it feels like to go through these stages, across various industries
  • 00:08:45 - The starting stages of being a journeyman may feel quite boring and frustrating as you build the fundamentals
  • 00:12:30 - Nobody cares about your accomplishments, they only care about what you can do for your audience
  • 00:15:00 - The dangers of making errors when you are responsible for yourself
  • 00:18:00 - The balance of repetition what has worked before and beginning to be creative
  • 00:23:00 - You never reach the status of an pure expert who knows everything, you instead continually develop expertise
  • 00:27:30 - You need to go a lot of time and deliberate practice before you reach mastery
  • 00:31:00 - Building expertise almost always involves a support network around you
  • 00:35:00 - The curse of expertise and how it can make you less creative
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E145: Michael Lee - Innovation is all around us06 Jan 202200:30:34

In today's episode of the the Idea to Value Podcast, we speak with Michael Lee, SVP of Strategy at Innovation Minds and the only internationally certified Creativity and Innovation Coach in the world.

See the full episode at https://wp.me/p6pllj-1I7 

#innovation #creativity

We speak about his views on what innovation is, how it is all around us, and how to unlock it in your teams.

Topics covered in this episode:
  • 00:04:30 - Michael's history teaching Creativity from The Artist's Way, through Flow and finding his own system
  • 00:08:00 - How people setting their biases, identity and filters results in lower creativity
  • 00:15:30 - The issues preventing innovation succeeding at companies
  • 00:19:30 - The importance of innovating yourself
  • 00:23:30 - The importance of leadership also being open to new ideas and building their capabilities
  • 00:26:00 - Is innovation and creativity the same thing?
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E144: Rosemary Rein - Innovation Secrets from Silicon Valley23 Dec 202100:25:14

In this episode of the Idea to Value Podcast, we speak with Dr Rosemary Rein, current SVP of Innovation Minds and former Head of Learning at Wikipedia and the United Way. She is also the author of "Go Wild! Survival Skills for Business & Life" and has lived through volcanic eruptions, earthquakes and landslides.

See the full episode at https://wp.me/p6pllj-1Ic 

#siliconvalley #innovation #hybridwork

We learn about some of the primary learnings which corporations can take from innovation at startups, and getting the most out of hybrid work.

Topics covered in this episode:
  • 00:02:30 - The challenges of promoting learning at large non-profits and corporations
  • 00:06:30 - Blockers to innovation in large corporations
  • 00:08:00 - Trends in retail for 2021 and 2022
  • 00:11:00 - The trends in hybrid work and how to improve teams' ability to work across borders
  • 00:13:00 - The requirement for strong leadership and noticing progress
  • 00:16:00 - Taking the risk out of risk-taking: The Fail Fest
  • 00:20:00 - Speeding up innovation progress using secrets from Silicon Valley
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E143: Janice Francisco - The personality profile of innovators16 Dec 202100:31:03

In this episode of the Idea to Value podcast, we speak with Janice Francisco, founder of innovation consultancy Bridgepoint Effect.

See the full episode at https://wp.me/p6pllj-1I6

#innovation #change #personality

We speak about some interesting research into the personality profiles of innovators, and how understanding these can make groups work more effectively together.

Topics covered in this episode:
  • 00:04:00 - Research which shows us the unique personality profile of innovators
  • 00:08:30 - The personality profile of innovators and their creative process is based primarily on ideation
  • 00:10:30 - The other personality profiles of people in organisations
  • 00:17:00 - The lens of how different people see the same challenges and opportunities differently
  • 00:19:00 - The challenges of handovers and delivering change across an organisation
  • 00:22:00 - The need to involve people at all stages of change planning and working across silos
  • 00:25:30 - Stakeholder analysis and bringing on board people from other teams
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E142: Robyn Bolton - Building innovation capabilities09 Dec 202100:22:41

In today's episode of the Idea to Value podcast, we speak with Robyn M Bolton. She is the founder of Mile Zero, as well as having extensive innovation experience in large companies like P&G, as well as working with Prof Clayton Christensen at Innosight.

See the full episode at https://wp.me/p6pllj-1I5

#innovation #capabilities #swiffer

We speak about what it takes for ideas to flourish in a company, and what innovation capabilities are required to execute ideas.

Topics covered in this episode:
  • 00:03:00 - The case study of how Swiffer was actually developed at P&G
  • 00:06:30 - Innovation is a Leadership problem
  • 00:08:30 - Her history at Innosight and how innovation advice has changed over time
  • 00:10:30 - How different sized companies need to approach innovation differently
  • 00:12:00 - The skills required for the three dimensions of innovation
  • 00:15:00 - Fear of the unknown and corporate antibodies
  • 00:17:30 - Building innovation capabilities and processes
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E141: Kapil Kane - Building Innovation capabilities at Intel02 Dec 202100:22:53

In today's episode of the Idea to Value podcast, we speak with Kapil Kane, director of innovation at Intel in China, and founder of Growth X.

See the full episode at https://wp.me/p6pllj-1HL

#intel #china #innovation

We speak about what it takes for innovation to surface from new parts of the ecosystem, the challenges of innovating in China and building innovation capabilities at a research-driven company.

Topics covered in this episode:
  • 00:01:00 - Kapil's history at Apple and Intel, and how this brought
  • 00:03:00 - The pace and style of innovation at Intel in China (especially Shenzhen)
  • 00:06:45 - What it was like at Intel when competitors began to out-innovate them
  • 00:11:30 - How to communicate innovation within a company
  • 00:14:30 - How important finding new sources of innovation
  • 00:17:30 - Finding new ways of innovating beyond products
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E140: Prof Michael Mumford - The latest in creativity research25 Nov 202100:34:32

In this episode of the Idea to Value podcast, we speak with current editor of the Creativity Research Journal, Prof Michael D Mumford.

See the full article at https://wp.me/p6pllj-1GP

#creativity #research

Dr. Michael D. Mumford is the George Lynn Cross Distinguished Research Professor of Psychology at the University of Oklahoma where he directs the Center for Applied Social Research. We speak about the current state of creativity research, the link between creativity and leadership, and where the field is going.

Topics covered in this episode:
  • 00:01:00 - Dr Mumford's start in creativity research, and the models which were developed as a result of his research
  • 00:04:30 - The capabilities of creative people
  • 00:06:15 - Why leaders need to be creative, bring out the creativity of their team and help facilitate
  • 00:12:30 - Conceptual Combination and how new ideas are developed based on expertise and knowledge
  • 00:18:00 - Whether there is subconscious incubation or whether it is conscious analysis
  • 00:22:30 - Current trends and developments in Creativity Research: that creative people do not necessarily suffer from mental illness, more of a focus on personality traits, the effect of the world and environment's constraints on creativity, and the finding of anomalies
  • 00:27:30 - Creativity is not the same everywhere, it varies by domains
  • 00:29:30 - What should come next in creativity research
  • 00:33:00 - How most creative people do not hit their peak until their 40s or 50s
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E139: Jeff Shannon - Hard work is not enough18 Nov 202100:30:34

In today's episode of the Idea to Value podcast, we speak with master facilitator Jeff Shannon, author of the bestselling Hard work is not enough

See the full episode at https://wp.me/p6pllj-1GO

#leadership #prioritisation #hardwork

We speak about what it takes to get recognition for your leadership and capabilities.

Topics covered in this episode:
  • 00:02:15 - The myth about how far hard work will take you in your career
  • 00:05:00 - What it takes to get influence and build trust, by building believability
  • 00:08:15 - How to work hard, but additionally also build your reputation
  • 00:12:00 - The conflict between an internal focus but still letting people know what you are trying to achieve
  • 00:14:45 - A story about embracing the experiences by drinking ants
  • 00:17:00 - How hummingbirds can see things that others cannot, which presents different options
  • 00:21:00 - How to prevent becoming overwhelmed by too many options
  • 00:24:00 - Answering the question: What do you want?
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E138: Stefanie Johnson - Inclusifying your company11 Nov 202100:22:45

In today's episode of the Idea to Value, we speak with Dr Stefanie K Johnson from University of Colorado Boulder Leeds School of Business.

See the full epsisode at https://wp.me/p6pllj-1GN

#diversity #inclusion #innovation #leadership

Dr. Johnson is member of the MG 100 Coaches, was selected for the 2020 Thinkers50 Radar List, and is the author of the Wall Street Journal National Bestseller: Inclusify: Harnessing the power of uniqueness and belonging to build innovative teams.

Topics covered in this episode:
  • 00:01:45 - The importance of inclusive leadership
  • 00:02:30 - What inclusion means, based on optimal distinctiveness theory
  • 00:06:00 - Her research in building leadership capabilities
  • 00:08:45 - The links between diversity and innovation performance
  • 00:11:00 - It is not enough to just bring in diversity in order to drive inclusion, and how to effectively drive this cultural shift
  • 00:15:00 - How some managers might think they are performing well on diversity, but not aware of how badly they are doing
  • 00:18:45 - How teams can transition from the status quo, to the scary new future
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E137: Blair Enns - Pricing your Creative services higher04 Nov 202100:29:21

In today's episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto.

#pricing #creativity #sales #services

See the full episode at https://wp.me/p6pllj-1G1

Topics covered in this episode:
  • 00:01:30 - Blair's history in advertising and consulting
  • 00:03:30 - The fastest way to make your creativity a commodity is to sell your time
  • 00:06:00 - Pricing is a prison cell of your making in your own brain
  • 00:08:00 - The importance of asking questions to determine value
  • 00:12:30 - Why creative people hate the feeling of doing "Sales", and how to change this
  • 00:17:30 - How to raise your prices for creative services
  • 00:20:45 - Your idea of what you think the market will bear is usually wrong
  • 00:22:30 - The importance of specialising to communicate your value by narrowing your focus
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E136: Kaiser Yang - Crack the innovation Code21 Oct 202100:22:27

In today's episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation.

#creativity #innovation #experiment

See the full article at https://wp.me/p6pllj-1Dk

We speak about what it takes to apply creativity to build successful innovations.

Topics covered in this episode:
  • 00:02:30 - The seven primary inhibitors of creativity: The most powerful one is fear
  • 00:05:00 - What are people afraid of?
  • 00:07:15 - The importance of permission
  • 00:09:30 - The 8 keys to build innovation
  • 00:15:00 - A great case study from a bank in Poland
  • 00:16:30 - The importance of prioritising and executing ideas
  • 00:18:45 - How to give your team a compass instead of a map
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E135: Genein Letford - Intercultural Creativity14 Oct 202100:22:14

In today's episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity.

See the full episode at https://wp.me/p6pllj-1FA

#culture #creativity

We speak about what it takes for different viewpoints and cultures to work together in a team and organisation, in order to get the most creativity out of your people as possible.

Topics covered in this episode:
  • 00:02:00 - What is Intercultural Creativity? A culture is a group of people with similar beliefs
  • 00:06:00 - It is not just enough to bring in diversity into the company, but it is important
  • 00:08:00 - The importance of Psychological Safety and how to develop it
  • 00:12:00 - Helping the groups who are not diverse, in order to shift their perspectives
  • 00:15:00 - The art bias against what creativity actually is
  • 00:18:30 - How the arts can be useful in developing creativity in business
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E134: Victoria Prowse - The impact of childhood creativity on adult earnings07 Oct 202100:21:31

In today's episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University.

See the full episode at https://wp.me/p6pllj-1G0 

#creativity #research #economics

Along with her colleague David Gill, Dr Prowse has recently released some very interesting longitudinal research (The Creativity Premium) following individuals throughout their lives, and seeing what impact a high creativity score as a child had on their adult life.

Topics covered in this episode:
  • 00:02:30 - The unique dataset of longitudinal research following people from 1958
  • 00:04:15 - How creativity was assessed at age 7 with all these children 
  • 00:05:45 - What the research tells us about highly creative children and how they develop later at school and in the workplace. Creativity seems to be correlated with academic achievement, being employed and higher wages later in life
  • 00:08:15 - Creativity seems to be correlated with gaining new experiences and having practical skills
  • 00:14:45 - My issues with the quality of the dataset and ranking student's creativity
  • 00:17:45 - What we can learn: creativity pays
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E133: Holly Ranson - The Leading Edge30 Sep 202100:28:54

In this episode of the Idea to Value Podcast, we speak with Holly Ransom, international interview master and author of the bestseller The Leading Edge.

I also recommend you sign up to her two newsletters, they are both great.

Topics covered in this episode:
  • 00:01:45 - Her own history in trying to lead Change programs around the world
  • 00:03:45 - The stereotypical myths of leaders which are no longer applicable
  • 00:07:30 - Examples of strong leaders who act very differently from one another
  • 00:09:30 - You need to be at peace with yourself before you can change others
  • 00:11:30 - The power of small habits to drive larger change
  • 00:14:00 - Proving value, instead of being paid for time or effort
  • 00:17:30 - How change relates to innovation, and communicating between teams
  • 00:22:00 - Talking to an individual about their impact
  • 00:25:00 - Openness to learning
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E132: David Schonthal - The frictions which prevent innovation adoption23 Sep 202100:25:58
In this episode of the Idea to Value podcast, we speak with David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management.

See the full episode at https://wp.me/p6pllj-1Fz

#innovation #designthinking #ideas

He teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also the author of the new book The Human Element: Overcoming the Resistance That Awaits New Ideas with his co-author Loran Nordgren.

Topics covered in this episode:
  • 00:01:45 - What were the forces standing in the way of good ideas?
  • 00:02:30 - The four frictions which prevent innovation: Inertia, Effort, Emotion, Reactance
  • 00:05:00 - People trying to develop innovations usually do not think of the frictions, they just think of fuels
  • 00:07:15 - Inertia: Human beings are creatures of habit and resist change
  • 00:10:30 - Finding out the real frictions and perceived value drivers using ethnographic research
  • 00:14:00 - The need to make people feel familiar with unfamiliar ideas
  • 00:19:00 - Examples of frictions being universal, as exemplified by the animal kingdom
  • 00:21:30 - Case studies of companies that are succeeding with removing frictions instead of adding fuel
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E131: Colin Hunter - Building playgrounds for innovation09 Sep 202100:22:52

On this episode of the Idea to Value podcast, we speak with Colin Hunter, CEO of Potential Squared and author of the upcoming book Be More Wrong.

See the full episode at https://wp.me/p6pllj-1De

#innovation #systems #impostorsyndrome

We speak about what needs to happen in order for organisations to build the playgrounds needed for their people to innovate and to disrupt the way people are led.

Topics covered in this episode:
  • 00:02:45 - Why playgrounds are important for people to be their most happy, rekindle passion and try something new
  • 00:05:30 - Engaging the clients during experiments
  • 00:08:00 - Habits and setting up systems to succeed
  • 00:12:00 - Impostor Syndrome, the need for knowledge, and judging ourselves against others
  • 00:15:30 - You only see other people in their highlight moments
  • 00:18:00 - Leaving your ego at the door, growth mindset and putting yourself in your customers shoes
  • 00:20:00 - Be More Wrong book
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E130: Esther Gons - Innovation Accounting02 Sep 202100:21:57

In today's episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting.

#innovation #accounting #metrics #KPIs

See the full article at https://wp.me/p6pllj-1Di

We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way.

Topics covered in this episode:
  • 00:01:30 - Esther's history with Startups in Holland, and the founding of Ground Control
  • 00:02:45 - What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects
  • 00:04:30 - Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects
  • 00:07:30 - Why do we need metrics and management for innovation at all?
  • 00:10:15 - What is learning velocity?
  • 00:17:00 - Tools and indicators for the whole innovation portfolio
  • 00:19:00 - Hurdles to introducing a system of innovation accounting to decision makers
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E129: Robert Wright - Protecting your idea with Intellectual Property26 Aug 202100:32:28

In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation.

See the full episode at https://wp.me/p6pllj-1Dh

#IP #trademark #patent #troll #copyright #intellectualproperty

We go through the different types of intellectual property, as well as which one is appropriate for which type of creative output, innovation or product.

Topics covered in this episode:
  • 00:01:45 - How Napster was Robert's introduction to Copyright and the creative process
  • 00:04:45 - The different types of intellectual property protection: Trademarks, Copyright and Patents, and the costs associated with each
  • 00:14:15 - the misunderstanding of what IP protection actually brings: It allows you to enforce your ownership against people who are infringing on it, but this needs to happen at a cost
  • 00:19:30 - Enforcement does not happen automatically
  • 00:22:30 - How patent trolls have changed the value and usage of patents
  • 00:25:00 - How Amazon is trying to simplify patent disputes on their platform
  • 00:28:00 - Is it possible to prevent someone stealing your idea?
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E128: Holly White - How ADHD impacts creativity19 Aug 202100:41:10

In today's episode, we speak with Dr Holly White, cognitive psychologist and researcher looking at the link between ADHD (Attention Deficit Hyperactivity Disorder) and creativity.

#adhd #creativity #research #daydreaming

See the full episode at https://wp.me/p6pllj-1Dg

We look at why some people with ADHD might succeed on certain creative tasks, as well as the link between inhibition in the brain and creativity.

Topics covered in today's episode:
  • 00:02:45 - What ADHD is, what the symptoms are and how the diagnosis has changed over the past few years
  • 00:07:00 - Inattentiveness and Daydreaming, and shortening attention spans are becoming more common
  • 00:09:00 - The combination of genetic factors as well as environmental and physiological which lead to ADHD
  • 00:12:00 - The research which Dr White did into the link between ADHD and creative behaviour
  • 00:14:00 - The link between people inhibiting their thoughts / being less focused, and being better at developing more original ideas in divergent thinking tasks
  • 00:20:00 - The link between ADHD and people incorporating things from their environment in creative ideas and artistic output
  • 00:23:00 - Research shows that people with ADHD are less affected by boundaries of what has previously been produced, and are less affected by functional fixedness
  • 00:26:00 - Having someone with ADHD in a group makes everyone else in the group more creative as well, as they expand the variety of what is talked about
  • 00:30:30 - How diverse groups work together in brainstorming sessions
  • 00:36:00 - The default mode network is activated in the brain when you are daydreaming, forming new connections, and this results in a lot of original new connections
Links mentioned in today's episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E127: Elvin Turner - Be Less Zombie12 Aug 202100:28:23

In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of "Be Less Zombie".

#innovation #culture #leadership

See the full episode at https://wp.me/p6pllj-1Bo

Topics covered in this episode:
  • 00:02:15 - What it means to be less zombie
  • 00:04:00 - The deliberate choice of creating an environment where new ideas can flourish
  • 00:07:30 - The difference between having a performance space, and a rehearsal space
  • 00:10:45 - The challenge of most companies not having an innovation strategy, and how companies can quickly develop one
  • 00:14:00 - The value of thinking in experiments to find out what needs to be true, and reducing the price of failure
  • 00:19:00 - How to help bring decision-makers on board for innovation, by teaching them the appropriate new skills
  • 00:23:45 - The challenge of knowing how best to be creative at work
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S6E126: Rob Weiner - The fascinating history of Creativity05 Aug 202100:26:37

In this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity.

#history #ancient #greece #rome #creativity #muses

See the full episode at https://wp.me/p6pllj-1Df

Dr Weiner is a former Professor teaching creativity (as well as "Lying 101") and author of Creativity and Beyond: Cultures, Values, and Change, which discusses how different cultures have defined and valued the key concept of creativity and how this has changed over time.

Topics covered in this episode:
  • 00:01:45 - Dr Weiner's history teaching creativity across several universities, and how that has brought him to his current creative outlets
  • 00:06:30 - There was no word for creativity before the 1870s, and it was not in the dictionary before the 1950s
  • 00:09:00 - In ancient times, there was no concept of individual creativity. It was only god who created things
  • 00:11:00 - the ancient perception that "muses" or other external divine spirits were responsible for ideas
  • 00:15:00 - in ancient Greece, most art and sculptures were considered "technologies", because they were repeated processes from what had come before. It was in the Renaissance that many crafts went from the humans being the tools of production, to being the originators of the idea.
  • 00:19:30 - Most things can be both a block or a spur for creativity, different for everyone
  • 00:21:30 - How so many people don't know how to express their creativity
  • 00:24:00 - His recent research and work on understanding "lying" and truth, and how this is threatened by creativity
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
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* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E125: Ben Hunt-Davis - Perform like an Olympic Gold Medallist22 Jul 202100:31:47

In this episode of the Idea to Value podcast, we speak with Olympic Gold Medallist, Ben Hunt-Davis MBE.

Ben competed at multiple Olympic Games for the British Rowing Team, won the Gold Medal in 2000, and now works with leaders and companies around the world to help them understand how to make their boat go faster.

See the full episode at https://wp.me/p6pllj-1Dd

#olympics #tokyo2020 #olympicgames #podcast #leadership

Topics covered in this episode:
  • 00:01:30 - Ben's history with rowing and learning that training harder doesn't result in success
  • 00:04:00 - How to make your power work more effectively
  • 00:06:30 - Making sure you can make better decisions, and understanding how to manage your mental horsepower effectively
  • 00:13:30 - How leaders can create an environment where people can produce their best work
  • 00:16:00 - Finding clarity and direction, by learning and adapting
  • 00:20:00 - The importance of focusing on your strengths
  • 00:23:00 - The importance of continuously looking for ways to improve
  • 00:24:00 - Finding information about what is really driving your performance. Is it you, or is it the overall market?
  • 00:28:00 - In the coming Olympics, some athletes will be stressed about all the ambiguity, whereas others will thrive by thinking that their focus gives them an advantage
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
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* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E124: Dean Keith Simonton - The link between Genius and Creativity15 Jul 202100:42:57

In this episode of the Idea to Value podcast, we speak with a cornerstone of the creativity research field, Prof Dean Keith Simonton. He is Distinguished Professor Emeritus, Department of Psychology at the University of California, Davis as well as author of some of the most important books and hundreds of pieces of research around genius and creativity.

See the full episode at https://wp.me/p6pllj-1Bn

#genius #creativity #research

In today's wide-ranging interview, we speak about the history of Genius, how creative geniuses produce their best work, and what hope there is for the "normal" people who do not consider themselves to be a genius but want to be more creative.

Topics covered in this episode:
  • 00:01:30 - Dean's history in creativity research and how it brought him to studying Geniuses
  • 00:05:00 - Why there are Golden Ages of multiple Geniuses, interspersed by periods of lower creativity, and the importance of predecessors
  • 00:10:00 - The difference between craftsmanship and creativity
  • 00:12:30 - The requirement for financial support for these creative eras, but even unlimited money cannot buy creativity
  • 00:17:30 - How civilisations become more creative as they become more open to ideas from other civilisations. For example: ancient Japan, but also within individuals with openness to new experiences
  • 00:22:30 - What is a Genius? They need to be intelligent enough to master the demands of their field, which differ between domains, and be fascinated by the domain
  • 00:26:00 - How much of our creativity is determined by our genetics compared to our surroundings? Nature vs Nurture. And how your genetics end up influencing how you design your environment
  • 00:32:00 - How people perceive their own creativity when they compare themselves to influential creative geniuses
  • 00:36:00 - How people go through creative phases throughout their lives, where they exhaust what they can say in a certain style
  • 00:38:30 - Creativity is not easy, even for a genius. It is a hard work, and you have to be willing to fail.
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E123: Marcus du Sautoy - The Creativity Code08 Jul 202100:36:35

In today's episode of the Idea to Value Podcast, we speak with Professor Marcus du Sautoy. Prof du Sautoy is widely known for his work to popularise mathematics, is the Charles Simonyi Professor for the Public Understanding of Science and author of the bestselling book The Creativity Code: Art and Innovation in the Age of AI.

See the full episode at https://wp.me/p6pllj-1Bm

#ai #artificialintelligence #creativity #code

We speak about the link between Artificial Intelligence and Creativity, and how these two worlds are coming closer and closer together.

Topics covered in this episode:
  • 00:01:30 - Prof du Sautoy's history with Mathematics and Science
  • 00:03:30 - Can Artificial Intelligence be creative? The example from the game of Go
  • 00:07:30 - The new way of coding, based on machine learning, which no longer requires the rules which humans program into software
  • 00:11:00 - The realms of the arts are now being taught to software, which allows code to generate output which humans never would have
  • 00:15:00 - How algorithms are creating new types of music, and how audiences are unable to tell music created by a human or a computer
  • 00:17:00 - The unbelievable creativity of GPT-3, and whether creativity requires intention
  • 00:23:00 - Is AI creative if a human is always the one choosing which outputs to display
  • 00:27:00 - The challenge of communicating science, and building public trust in science
  • 00:31:00 - The power of a story in communicating (and miscommunicating) science
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E122: Robin Gaster - The secret ways that Amazon innovates02 Jul 202100:34:14

In this episode of the Idea to Value podcast, we speak with head of Incumetrics and innovation author, Robin Gaster.

See the full episode at https://wp.me/p6pllj-1Bl

#innovation #amazon #jeffbezos

We talk about the giant that is Amazon, how it manages to innovate and whether this is a sustainable model of innovation for other companies.

Topics covered in this episode:
  • 00:02:00 - Why Robin thinks that Amazon is the most important innovator of our times
  • 00.05:15 - The major turning points and innovations in Amazon's history (Marketplace, Prime, Logistics and AWS)
  • 00:15:30 - Where his insights came from when Amazon are so secretive
  • 00:17:30 - People don't realise that Amazon's retail business made a loss of $32 Billion
  • 00:22:00 - The company is obsessed with growth, and serving the customer, no matter what
  • 00:26:00 - How Amazon is treating their workers like robots
  • 00:28:00 - When it comes to a culture of driving innovation, do the ends justify the means?
  • 00:30:30 - Amazon's next big business: Healthcare
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E121: Diana Kander - Unlocking the truth with curiosity to drive innovation24 Jun 202100:28:01

In this episode of the Idea to Value podcast, we speak with bestselling author, serial entrepreneur and innovation keynote speaker Diana Kander.

See the full episode at https://wp.me/p6pllj-1Bk

#innovation #curiosity #leadership

We discuss what keeps companies and leaders from reaching their full potential around delivering innovation, and the importance of curiosity to find the truth.

Topics covered in this episode:
  • 00:02:00 - Diana's diverse background starting successful (and failed) companies, and how this was distilled into her bestselling book "All In Startup"
  • 00:04:15 - The danger of going "All in" on an idea you've fallen in love with, before you know your problem is a "migraine level" problem
  • 00:08:30 - The importance of Curiosity and how this was distilled in her latest book "The Curiosity Muscle"
  • 00:11:15 - When was the last time you were surprised by customer or employee feedback
  • 00:14:15 - The importance of honest, true feedback by becoming curious
  • 00:19:30 - Don't ask your customer what they want. Ask them what they aren't getting from you, but getting from other service providers, or even aren't using any provider
  • 00:22:00 - The importance of establishing Psychological Safety to overcome fear
Links mentioned in today's episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E120: Christina Wodtke - Using OKRs to become more productive17 Jun 202100:23:37

In today's episode of the Idea to Value podcast, we speak with Christina Wodtke, author and lecturer at Stanford. Her resume includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! and others, as well as founding three startups.

See the full episode at https://wp.me/p6pllj-1Bj

#OKR #focus #productivity #creativity

We speak about the value of Radical Focus and Objectives and Key Results (OKRs).

Topics covered in today's episode:
  • 00:02:30 - How she began using OKRs and discovered their value
  • 00:04:30 - When and how to use OKRs
  • 00:09:00 - The challenges of setting OKRs, and how important Psychological Safety is
  • 00:13:00 - What prevents people from meeting their goals
  • 00:17:30 - The similarities of creativity in an Arts School and Startups
  • 00:20:30 - Real creative people are productive
Links mentioned in today's episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E119: Aidan McCullen - Metamorphosis and reinvention in innovation10 Jun 202100:29:13

In today's episode of the Idea to Value Podcast, we speak with bestselling innovation author, facilitator and award winning innovation podcast host Aidan McCullen.

See the full episode at https://wp.me/p6pllj-1AM

#disruption #innovation #podcast #reinvention #metamorphosis

We speak about reinvention and how it applies to innovation, as well as the power of using metaphors.

Topics covered in this episode:
  • 00:01:30 - Aidan's history playing professional rugby, and how this led to him having to transform and reinvent himself
  • 00:04:00 - The difference between choosing to change, and being forced to change (mental models)
  • 00:09:00 - The half life and careers in organisations is becoming disrupted. What it means to become Undisruptable
  • 00:11:45 - Experiences from youth can make someone developed a fixed view of themselves, and how instead we can create a growth mindset by changing the stories being told
  • 00:14:30 - The fascinating biology of metamorphosis, imaginal disks and overcoming the immune system
  • 00:18:30 - The value of gratitude for all your previous experiences before letting go
  • 00:20:45 - You need to reinvent ahead of the time when you need it, and the value of experimentation
  • 00:23:45 - Innovation needs to look at new business models and portfolios
  • 00:26:00 - "The assets are in the ashes"
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E118: Mark Herschberg - The career skills they don't teach you in college03 Jun 202100:27:33

In this episode of the Idea to Value Podcast, we speak with author Mark Herschberg, helped to start the Undergraduate Practice Opportunities Program at MIT, dubbed MIT’s “career success accelerator,”

See the full episode at https://wp.me/p6pllj-1Ao

#softskills #innovation

We speak about the skills which are necessary to succeed in the future, but which aren't taught well enough at college.

Topics covered in this episode:
  • 00:01:30 - The types of skills which are required to become a good leader and manager but are lacking at universities
  • 00:05:30 - Is it possible to improve soft skills?
  • 00:08:15 - How to become more innovative by building different thinking modes
  • 00:11:45 - Using mental models from one discipline and using it in a completely different field
  • 00:14:00 - A case study showing the different ways which teams communicate, when not everyone has all the details
  • 00:19:00 - The difference between rewarding outcomes, and rewarding making the right decision based on the information available at the time
  • 00:22:30 - Is your company culture about permission or forgiveness?
  • 00:24:45 - The value of peer learning groups
Links mentioned in this episode:

 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E117: John Saunders - Optimising incremental innovations27 May 202100:18:53

In this episode of the Idea to Value podcast, we speak with John Saunders, author of the Optimizer: Building and Leading a Team of Serial Innovators, former Wall Street sales leader and serial investor.

See the full episode at https://wp.me/p6pllj-1An

#incremental #innovation #change #optimisation

We speak about what it takes for innovators to optimise their processes, and how small incremental improvements can lead to lasting impact.

Topics covered in this episode:
  • 00:02:30 - How leaders are responsible for change
  • 00:04:00 - The value of incremental change and how small changes compound over time
  • 00:07:30 - How to break down big changes into smaller, manageable pieces and involving the people who will be affected
  • 00:10:15 - Writing down what changes individuals and teams expect to achieve
  • 00:13:30 - How to speak about change with someone who is really resistant to change
  • 00:16:15 - What if one individual is the one resisting the change?
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Podcast S5E116: Butzi - The magic of crazytivity20 May 202100:24:14

In today's episode of the Idea to Value podcast, we speak with professional magician Butzi.

See the full episode at https://wp.me/p6pllj-1Am 

#magic #creativity #podcast #innovation

We speak about his history in magic, what it takes to be creative, and the difference between skill and originality.

Topics covered in this episode:
  • 00:01:30 - How Butzi got started late in magic
  • 00:03:30 - The importance of learning the trade before you can start becoming creative
  • 00:07:30 - The difference between old, established tricks and putting new creative twists on these through stories
  • 00:12:45 - When Butzi feels creative
  • 00:14:45 - Some magicians want to invent new tricks, while others prefer to work on strong performance
  • 00:17:15 - Is it possible for him to watch other people perform magic while still having a beginners mind
  • 00:20:30 - The three pillars to developing a creative spirit
Links mentioned in this episode: Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr

* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

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